Contact Us
×

Author: Imarticus Learning

Learn from Success Stories of Digital Marketing

Posted on by Imarticus Learning

Overview of the digital marketing industry

The digital marketing industry is booming with endless opportunities for skilled people. Today, businesses are increasingly relying on digital marketing strategies. They use it to reach and engage their target audience. Enrolling in an advanced digital marketing course can provide you with the knowledge to thrive in this industry. Here, we will explore the various aspects of a career in digital marketing. Read on to discover the success stories of digital marketing.

Why you should not neglect the significance of digital marketing?

Digital marketing is an integral part of marketing for all businesses today. A career in digital marketing is both exciting and rewarding. Let us understand its importance:

  • Digital marketing allows businesses to reach a wider audience and target specific demographics.

  • It offers a cost-effective way to promote products and services.

  • It allows for real-time tracking and analysis of marketing efforts. Thus, it provides valuable insights for optimisation.

  • Digital marketing helps build brand awareness and credibility. You can use social media platforms, websites and online advertising for this.

  • It enables businesses to interact with their customers on a more personal level. This fosters customer loyalty and satisfaction.

  • With the rise of e-commerce, it plays a crucial role in driving online sales and revenue.

Top 5 success stories of digital marketing

Digital marketing has transformed many businesses, leading to their success. Companies have achieved massive growth through effective digital marketing strategies. They have utilised the power of social media, search engine optimisation and online advertising to reach their target audience and increase their sales. Let us look at the top 5 success stories of digital marketing:

The success story of Neil Patel

Neil Patel is a renowned digital marketer who forged his path through hands-on experience and practical work in the digital marketing field. He learned the ins and outs of digital marketing and applied his knowledge to build successful online businesses. Today, he is a leading industry expert and his career is a shining example of how learning digital marketing can pave the way for success.

The rise of Gary Vaynerchuk

Gary Vaynerchuk, also known as Gary Vee, is another digital marketing success story. He started with a family business and used digital marketing strategies to take it to new heights. Throughout his career, he has shown how digital marketing can create immense opportunities for growth and career advancement.

The story of Rand Fishkin and Moz

Rand Fishkin is the founder of Moz, a well-known digital marketing company. He started as a professional in the field and then turned his expertise into a successful venture. His story showcases how a deep understanding of digital marketing can lead to the creation of influential companies in the industry.

The success of Brian Dean and Backlinko

Brian Dean is an SEO expert who founded Backlinko, a popular digital marketing blog. His ability to provide valuable content and implement effective SEO strategies has led to his success. His story emphasises the importance of continuous learning and staying up-to-date with the latest trends in digital marketing.

Journey of Shama Hyder and Zen Media

Shama Hyder is the CEO of Zen Media, a digital marketing and PR agency. She started her career at a young age and quickly gained recognition for her expertise in digital marketing. Her success story demonstrates how a strong foundation in digital marketing can open doors to career opportunities and entrepreneurial ventures.

These success stories highlight the transformative power of learning digital marketing and how it can lead to career growth, business success and financial prosperity. By investing in an advanced digital marketing course and staying dedicated to continuous learning, anyone can achieve similar success in the field of digital marketing.

Learn digital marketing for an exciting career path

If you are looking for an exciting career path, learning digital marketing is a great option. With an advanced digital marketing course, you can gain the necessary skills and knowledge to succeed in this field. However, don’t just focus on theory and concepts. Instead, learn digital marketing from the success stories of professionals who have achieved great results. You can make a strong impact on your career by understanding their strategies and tactics and applying them. So, make sure to learn from the best and constantly update your skills to stay ahead in this dynamic industry.

If you’re looking to take your digital marketing knowledge to the next level, consider Imarticus Learning as your go-to platform for accessing high-quality learning programmes. With our comprehensive courses and experienced instructors, we are committed to helping young professionals develop the skills they need to excel in the fast-paced world of digital marketing. Don’t miss out on this opportunity to boost your career and establish yourself as a leading marketer. Start your journey towards a successful digital marketing career today!

Kickstart a successful career in social media marketing

Posted on by Imarticus Learning

The rise of the Internet and associated career opportunities

India boasts of cheap yet good internet connectivity. Easy internet access is the driving force behind the steep increase in digital marketing and several career opportunities associated with the field. The best part about digital marketing is the acceptance of professionals from other areas as well.

You can enrol for a digital marketing course in India and bag a high-paying job. Once you have the necessary technical skills, you are set to go. One of the most attractive and dynamic roles in digital marketing is a career in social media marketing. Read ahead to understand how to kickstart a successful career in social media marketing.

Overview of social media marketing

Social media marketing involves hiring specialists who can efficiently use social media platforms. These marketers promote their companies and products through platforms like Instagram, TikTok, Facebook, and Twitter. Their prime job role is to engage with current customers and reach out to new potential customers.

If you are seeking a career in social media marketing, here are a few other tasks that you must be expected to do:

·         Oversee the overall social media strategy

·         Work with designers and writers to create and publish unique social media posts

·         Stay up-to-date with the ongoing trends and technologies, and stick to laws and best practices

·         Use social listening tools to analyse what customers are saying on social media about the company and its products

How to build a successful career in Social Media Marketing?

If you can ace the jobs mentioned above, a career in social media marketing can be highly profitable for you. Below are five keys to building a successful career in Social Media Marketing:

Take a certified course

If you want a career in social media marketing, getting certified in the field is a great idea. Several digital marketing courses in India will help you with proper training in this field. These certifications will also help you get promotions and advance in your company positions.

Acquire social media marketing skills

You will have to polish specific skills to excel in a career in social media marketing. These include:

Social media: You must know how different social media platform functions. Depending on the diverse audience, you must know what kinds of posts can capitalise on them. Also, a creative mind is necessary to monetise ongoing trends.

Analytical tools: Most efficient social media marketers or professionals excel in using analytical tools. Tools like Hubspot, SproutSocial, and Hootsuite analyse ongoing trends, track performance, and combat digital risk.

Compelling content: Depending on the platform, you will need excellent writing and exceptional designing skills.

Develop a strong social media presence

Your career in social media marketing can benefit largely from making a name for yourself in the social media sphere. You can try connecting with marketing experts from various social networking sites. Do not just lurk around; instead, talk and write good content and engage through your campaigns. By doing so, you will get noticed by potential employers. Your robust online presence and visibility can be a testament to your brand name!

Look for an agency training or internship

Experiential learning is the best! While targeting a sound career in social media marketing, you must understand the functioning of things. Getting an internship with a digital marketing agency or a social media marketing agency will give you a clear idea about the job profiles and an idea of your area of interest.

Reach out to employers

You can jumpstart your career in social media marketing by reaching out to potential employers. Make efforts to contact HR professionals and employers through LinkedIn and other job portals. Send out your resume to companies that are hiring in this sector. You can also try cold emails, sometimes they too work. Lastly, don’t forget to tailor your resume to match with the job profiles. Your primary goal is to showcase your education, experience, and skills to convince the HR managers that you’re worth interviewing.

Wrapping up

The world of digital marketing is ever-evolving and has abundant scope. More suitable for freelance or part-time jobs, a career in social media marketing also offers ideal full-time work. With our above-mentioned tips, you can carve a niche for yourself as a social media marketer.

To make a promising and lucrative career in social media marketing you must learn the dynamics of social media first. This can be achieved through a digital marketing course. Imarticus Learning hosts some of the best digital marketing courses in India. These courses help you polish your skills and add a professional credential to your profile.

Since you are here, do check out our blog for more informative articles.

Navigate The Rewarding Career Paths In Finance

Posted on by Imarticus Learning

Overview of the finance industry

The finance industry is dynamic. It is a critical as well as a significant segment in any nation. It includes asset management, insurance, stock markets, and much more. The finance industry worldwide has witnessed significant growth and transformation in the last few years. The Bureau of Statistics estimated a 5% increase in financial industry jobs between 2019 and 2029. The two main reasons that have reshaped the finance sector are the technological changes and the demographics.

There has been a massive increase in the number of jobs in the field of finance. In the financial year 2021 to 2022, the percentage share of the finance sector in job creation was 11.6%. An average annual salary of 50 lakhs is the top earning potential for a finance job.

A spurt in the growth of the finance industry has also increased the demand for well-qualified professionals. However, to crack the right job, you must not be confined to just a standard degree. To build a promising career in finance, you must constantly upskill yourself. One way to do this is by pursuing financial service courses. It will help you stay updated on your skills, knowledge, and market trends.

Today’s finance sector has much more to offer than a few typical jobs. There are a variety of options available that you can choose from depending on your area of interest. Here, we have listed some of the most attractive options that can make your career in finance impressive and successful.

The rewarding career paths in finance

The finance industry is currently characterised by digital transformation and regulatory changes. There is also growth in the niche such as fintech, wealth management, and sustainable finance. A career in finance will grow due to a rise in interconnected global markets and the rise of startups. Check out the career avenues you can explore depending on your skill set and interest.

Investment banking

The job entails helping companies raise capital. An investment banker acts as a service-based advisor to corporations and provides them with advice. This includes assisting in mergers and other financial advisory services. It would help if you are comfortable working with the numbers. You will also require good analytical, communication, and other interpersonal skills to work with a team successfully. A certification course in investment banking can help you retain and polish these skills.

Asset management

The role requires you to act as a contact person for clients and oversee their investment portfolios. You should be an expert in handling funds such as mutual funds or pension funds. As an asset manager, you aim to maximise returns while managing risk. A relevant financial services course will add a feather to your skillset and knowledge.

Private equity hedge fund management

Private equity funds management involves investment in private organisations. The investment is done to improve the performance of the firm. This hands-on management sometimes requires managers to control stock purchases of companies. The company later sells them at a profit. One of the IIM Lucknow courses can prepare you for the intricacies of private equity and hedge funds. To master this career path, the courses from esteemed institutes will help you to acquire knowledge of fund strategies and risk management.

Corporate finance

A career in corporate finance requires you to work within companies. You will work to manage the financial operations, capital allocation, and budget decisions. You must be aware of the basics of financial analysis and capital budgeting. In your career in finance, you would be required to participate in corporate decision-making. You can opt for IIM Lucknow courses to prepare for the higher management role in corporate finance. A value-adding financial service course can help you land the position of a CFO as well.

Financial planning and wealth management

To build a career in financial planning and wealth management, you should know about financial planning, personal finance, and wealth accumulation strategies. Your job will include making financial decisions for individuals and families. You will prepare plans for their retirement and manage their investments. In short, your work will help people achieve their financial goals.

Prepare to take up a career in finance

The finance industry is now offering diverse and rewarding careers. While making a choice, connect with your interests. Think about your acquired skills and career goals. Align them with a career accordingly. It is essential to research before you choose a career. Also, find support in your network to understand the best fit for your aspirations. Understand that each area has its unique challenges and opportunities. To create a successful career in finance, pursuing a relevant finance-related course can give you an edge over others.

Our advanced Management Programme in Financial Services and Capital Markets is the most significant among IIM Lucknow courses. It is designed with a leading-edge curriculum to teach you the fundamentals of finance, risk management, corporate finance, and much more. However, before enrolling, confirm the admission requirements. You can also explore our platform, Imarticus Learning, for details and to learn about other courses in the finance sector.

The Advantages of Pursuing a Capital Markets Course from IIM Lucknow

Posted on by Imarticus Learning

An Overview of the Capital Markets Course

The last decade has seen a sharp rise in individuals pursuing a capital markets course. These courses polish learners with the practical aspects required in the field of financial industry. Through this blog, you’ll learn what are capital markets and the benefits of pursuing a capital markets course from an esteemed institution.

So, What is a Capital Market?

The capital market is an integral component of the global financial system. The market is primarily used for purchasing and selling of financial securities. It serves as a platform for channelling funds between investors to entities who need capital (or funds).

The capital acquired is typically used for purposes like debt refinancing, research and development, or expansion. Capital market therefore allows institutions, individuals, and even government bodies to facilitate long-term investments by raising capital.

Furthermore,

  • The capital market hosts investors and institutions to trade various financial instruments like bonds, stocks, securities, and derivatives.

  • The market fosters wealth creation, risk management, and efficient capital allocation. It leads to economic growth and stability.

  • Overall, the capital market acts as a strong foundation for the modern finance industry that facilitates investment opportunities and economic development.

Top 5 Benefits of Enrolling in a Capital Markets Course

Pursuing a capital markets certification like an IIM Lucknow course can help you gain an edge over your peers in the job market. It will establish you as a skilled and qualified professional by laying a solid roadmap for your career pursuits.

Let’s look at the top 5 benefits you reap by enrolling in a capital markets course.

Specialised Knowledge

A capital markets course teaches you the intricacies of financial markets. It offers deep insights into market analysis tools, financial instruments, investment strategies, and risk management techniques. They have focused coursework and modules, through which you get to learn how to develop financial models, interpret market trends, and understand economic indicators.

The specialised knowledge from a capital markets course will equip you skills needed to manage portfolios, make sound investment decisions, and pursue a career in any finance-related field.

Career Advancement

A capital markets certification from a renowned institution like an IIM Lucknow course acts as a catalyst for your career in finance. While the course imparts specialised knowledge, it also polishes the practical skills required in the fields of financial analysis, investment banking, trading, and asset management.

The specialised training will be a testament to your commitment to professional development. Therefore, it will increase your credibility in the eyes of hiring managers and employers, significantly boosting your career prospects.

Risk Management Skills

A capital markets course imparts risk management skills by teaching about types of risks (operational, market, liquidity, or credit), financial instruments, and measurement tools (like Value at Risk).

The course also educates you about market psychology, hedging with derivatives, diversification, and portfolio management strategies so that you can easily mitigate risk. The capital markets course curriculum includes simulations, practical applications, and case studies which further enhance your risk assessment abilities.

Networking Opportunities

Certifications from all established and esteemed institutions like that of IIM Lucknow Course offer valuable networking opportunities to learners. These courses amass a diverse group of people including instructors, industry experts, and fellow students. Individuals share work experience, exchange ideas, and gain insight into the intricacies of the finance industry.

Through the course, you can make valuable connections that can help you with career guidance, mentorships, and job referrals.

Portfolio Diversification

Portfolio diversification is an integral subject of a capital markets course. Through these certifications, you can learn how to allocate investment across assets, commodities, and bonds to mitigate risk. Furthermore, you are taught the importance of uncorrelated assets that can adversely affect the entire portfolio.

Again, through the practical modules and real-world examples, you get to learn about schemes or plans for achieving diversification of assets, the need for balanced asset allocation on investment goals, risk tolerance, and overall growth.

Wrapping Up

Enrolling in a capital markets course comes with a host of benefits. Like gaining market expertise and financial knowledge, and improving risk management for diversified portfolios, aiding asset protection. Through their practical knowledge, simulations, case studies, and real-world examples, the capital markets courses hone your skills to perform in the finance industry. Most important of all, these courses bolster your career prospects.

If you are interested in a career in finance, the IIM Lucknow Course from Imarticus Learning is perfect for you. Whether you are a fresher, a professional looking for a transition in career path, or someone from middle management eyeing a better position within the company, this course can be a perfect roadmap for all your career pursuits.

The Link Between Financial Analysis and Strategic Planning

Posted on by Imarticus Learning

A complete view of financial analysis

Financial analysis is the process of evaluating the financial performance of a company. Then, companies use that information to make informed business decisions. It involves analysing the financial statements of the company to determine its financial health. Financial statements include income statements, cash flow statements, balance sheets etc. It can aid in the financial modelling process.

There are different tools and techniques available to determine the financial performance of the organisation. For example, trend analysis involves analysing financial data over time to recognise trends and patterns.

A complete view of strategic planning

Strategic planning is the process of determining the vision for the company’s future. It is where the business leaders identify the goals and objectives of the company. The process also involves establishing the sequence in which these goals have to be realised. This is to ensure that the company will eventually achieve its stated vision.

Strategic planning generally involves mid to long-term goals. The lifespan of these goals is typically 3-5 years. However, it can go longer. This is different from business planning which involves short-term goals. Companies conduct strategic planning periodically to address changes in business, industry and regulatory conditions.

The link between financial analysis and strategic planning

Financial analysis plays a crucial role in strategic planning. It provides the essential information required for the development of a strategic plan. The following are some of the ways financial analysis can contribute to the organisation’s strategic planning and boost business growth:

Assessing financial health

This is one of the key ways financial analysis is linked to strategic planning. Financial analysis tools can be used to identify the areas where the business is struggling financially. It can reveal business issues such as high debt, low profitability, poor cash flow etc. This information can be used to plan business strategies to address these issues. This way, companies can ensure that they have a strong financial foundation before establishing a new growth strategy.

Identifying growth opportunities

Apart from identifying the areas where businesses lack, financial analysis can also determine the potential growth opportunities of the company. For instance, companies can get an idea of business areas that are growing or declining via trend analysis. With the help of ratio analysis, they can learn about the areas where the company is performing better than its competition. Companies can take advantage of this information to develop strategies in order to explore growth opportunities. It can make use of the information to identify new product lines and markets to pursue.

Evaluating risk

Financial analysis can be used to evaluate the risk involved in different growth strategies. For example, if a company is venturing into a new market, companies can identify potential risks associated with that market using financial analysis. The risk factors can be in the form of regulatory issues, competition, economic conditions etc. With this information in hand, companies can develop strategies to avoid or reduce the impact of those risks. By doing this, companies can ensure that they will succeed by entering into the new market.

Allocating resources

Financial analysis can assist companies in the effective allocation of resources in order to achieve business objectives. For instance, a company is trying to expand its product line. They can identify profitable product lines through financial analysis. Plus, it will also give information about the product lines that may need additional investment to become profitable. Companies can make use of such information to accurately allocate resources and achieve growth strategies of the company.

Monitoring progress

Financial analysis can help with tracking and monitoring progress towards strategic objectives. Companies can track their progress towards achieving their business goals by analysing the financial data regularly. Then, based on the information drawn from this analysis, they can make the required adjustments. For instance, consider that a company is not meeting its profitability targets. Here, financial analysis can be used to identify areas where the costs can be cut. It will also give information about the business units where additional revenue can be generated. This way, companies can improve their profitability.

Key takeaway

Financial analysis involves analysing the financial performance of a company. Strategic planning is the process of determining company goals. Financial analysis plays a crucial role in strategic planning as important company decisions are made based on the information gained from financial analysis. The job role of a financial analyst is essential for every organisation. They have to be at the top of their game to analyse and improve organisational growth. That’s why Imarticus Learning provides a certified financial analyst course to polish the skills of these professionals.

Why is the US CMA Course trending among accounting aspirants?

Posted on by Imarticus Learning

Overview of CMA Certification

Professionals constantly look for ways to advance their skills to stay on the edge of today’s competitive market. The finance department has a plethora of opportunities to offer, but only to the right candidates. A standard degree with some extra certifications has become necessary to elevate your career. The US Certified Management Accountant course has unfolded as a promising course. This program provides a value-driven avenue for individuals to boost their financial expertise. Dive into this article to understand the growing allure of the CMA USA course for accounting professionals.

Why is US-CMA a Wise Choice?

The CMA certification provides an in-depth insight into management accounting and financial management. As a globally recognised qualification, it equips professionals with the essential skills to excel in the finance and accounting sector. The CMA USA course is popular among prospective accountants for a number of reasons, including:

Global recognition

The CMA USA course is increasingly becoming popular because of its global recognition. Unlike many other certifications, this course is acknowledged and respected globally. The people who complete the certified management accountant course will have better employment choices in other nations. It’s an excellent option for you if you aspire to work and settle abroad.

In-demand skills

The CMA US course is designed to give students a solid foundation in crucial business skills. Delving deep into areas like financial planning, risk management, and internal controls, the curriculum ensures a comprehensive understanding of these subjects. These skills aren’t just theoretical; they have real-world applications. When companies are on the hunt for professionals to lead their financial teams and strategies, they prioritise those with these competencies. This emphasis is because these skills are pivotal in steering a company towards sustained financial growth and stability.

Higher earning potential

Getting a CMA certification can greatly enhance your earning potential. On average, CMA-certified professionals earn 62% more than those without the certification. This higher pay highlights the significance of CMA-certified individuals and their financial expertise in the current business world.

Comprehensive skill set

The CMA USA course offers much more than just basic accounting knowledge. It focuses on management accounting, teaching vital skills such as budgeting, forecasting, and evaluating performance. These are crucial for making tough decisions in any organisation. The course also provides training on analysing financial situations and strategic thinking. In today’s competitive business landscape, companies need experts who can assist with strategic planning and decision-making.

Self-paced learning

The CMA USA course is favoured due to its flexibility, especially for those who are always on the move. It is perfect for professionals juggling between work and education. There are plenty of online resources, ensuring top-notch learning from anywhere. This means there’s no need to relocate or attend physical classes, which further adds to the convenience.

Job market demand

The CMA certification is like a gold star for accountants today. All businesses need good management accountants. Why? Because they help companies get through tough times and find ways to grow. These accountants do more than just work with numbers. They give helpful financial advice, lead finance teams, and play a big part in making sure a company does well. They help in making smart decisions and pointing out where a company can do better. Because of this, having a CMA certification means you’re really good at what you do. It shows that you know how to support a business to succeed in today’s fast-changing world.

Career mobility

The certified management accountant course will also provide you with extensive networking opportunities. During the course, you will become part of a vast global community of like-minded accountants. The community will offer you a space to collaborate, share knowledge, and discuss the latest industry insights. It is an invaluable benefit for those seeking mentorship, better job opportunities, or exploring new business prospects. Additionally, professional events, webinars, and conferences are tailored especially for CMA professionals, which further broadens the scope for meaningful interactions.

Key takeaway

Becoming a certified management accountant offers significant rewards. This path leads to growth, a globally recognised career, and many other valuable opportunities. The right skills and networking are key, and this certification is a passport to success in accounting. However, choosing the right training is crucial. Imarticus Learning‘s CMA USA course balances essential theory with hands-on experience. It will prepare you for a bright future. The comprehensive training program focuses on real-world applications, ensuring every student is industry-ready and poised for success.

Data Visualisation: Transforming Numbers into Insights

Posted on by Imarticus Learning

Understanding data visualisation

Data visualisation makes complicated data easier to understand by turning it into pictures like charts and graphs. This helpful tool makes it simpler to grasp what complex data is trying to tell us. In simple terms, it uncovers the hidden stories in complicated data and helps organisations see trends and patterns that might be hard to spot in the raw data.

Visual representation makes data easy to understand. For example, a line chart can show how sales change over time, helping companies see patterns like seasonal trends. Using visuals makes it simple to grasp important data, so we don’t miss important insights among all the numbers.

Benefits of data visualisation for businesses

When data is easy to understand, companies gain several advantages. It helps them make better decisions based on solid information. Just by looking at a visual chart, decision-makers can quickly see the important points and take action to address any issues. For example, data analytics can use interactive dashboards to monitor real-time stock prices. This makes it easier for businesses to make timely and accurate investment choices.

Data visualisation improves communication within organisations. Instead of boring spreadsheets and reports, teams can use attractive charts and graphs to convey information. Graphics make it easy to get the point across quickly and effectively. For instance, data analysts can use data visualisation to monitor product results and share important information with their coworkers.

Types of data visualisation techniques

When it comes to data visualisation techniques, the options are many. Data analysts pick the right ones based on things like why they’re showing the data, what kind of data it is, who’s looking at it, and more. Here are some common ways to show data:

Charts

Charts are the easiest data visualisation technique to show the differences between data sets. There are different types of charts, including line, pie, and bar charts. While line and bar charts demonstrate the relationship between elements over time, pie charts show the proportions between elements of a whole.

Plots

This data visualisation technique facilitates distributing data sets over a 2D or 3D space. It shows how the data sets are related to the parameters on the plot. Scatter and bubble are the most commonly used plots. However, when it comes to big data, data analysts often use complex box plots to demonstrate the relationship between large volumes of data.

Maps

Maps are among the most popular data visualisation techniques used across various industries. They help locate elements in relevant areas or objects like building plans, geographical maps, etc. Heat maps, cartograms, and dot distribution maps are some of the popular map visualisations.

Diagrams and matrices

Diagrams mainly show the relationships or links between complex data sets. It includes various data types in one representation. Hierarchical, tree-like and multidimensional are the most commonly used visualisation types.

Matrix is an advanced data visualisation technique. It helps in establishing the relationship between different constantly updated data sets.

Top data analytics certification courses in India

Discover India’s top data analytics certification courses that provide comprehensive training in advanced data analysis and decision-making techniques, offering promising career prospects in data science.

Microsoft Certified: Power BI Data Analyst Associate

This course will teach you about Power BI, a user-friendly software for visualising data in business analytics. It’s offered by Microsoft, a top data analytics institute in India, and it’s great for anyone who wants to enhance their data analysis skills. The data analytics course fees vary depending on the learning provider you select, but it’s also available for free. You need to score a total of 700 in the exam PL-300: Microsoft Power BI Data Analyst analyst to get the certification. The exam costs around Rs. 4,800.

IIT Roorkee Certificate Program in Data Analytics (CPDA) – IIT Roorkee via Times Pro

This 24-weekend course helps people fill in the gaps in their data analytics skills. It will teach you how to understand data collection and management, and you’ll also learn how to use different analytics tools to apply these skills. Offered by one of the most popular data analytics institutes in India, the course will help participants advance in their careers. This data analytics course fee is around Rs.1,00,000.

Certificate Program in Data Science and Machine Learning- IIT Roorkee via Imarticus Learning

Built in collaboration with one of the best data analytics institutes in India, this course will teach you the fundamentals of data science and machine learning. It will also train individuals to use valuable data-driven insights to achieve organisational growth. The data analytics course fee is Rs.1,00,000 plus GST.

Key takeaway

In today’s data-driven business landscape, data visualisation is the key factor that can take businesses to the top. It allows businesses to make informed decisions with clarity and confidence. Companies need individuals who can provide meaningful insights from large volumes of data. That’s where a data analytics course can help. Visit Imarticus Learning to learn more about the course now.

What aspects to look for before enrolling in an AI and ML course?

Posted on by Imarticus Learning

Significance of artificial intelligence and machine learning

Artificial intelligence and machine learning help organisations to identify different repetitive and time-consuming tasks and automate them. This field of technology assists in collecting, sorting and analysing large volumes of data. It is based on this data that companies identify trends and patterns. AI and ML also help recognise potential vulnerability areas in the organisation’s systems. Several tools can then be employed to monitor these areas and identify threats.

AI in the education industry alone is expected to reach a CAGR of 40.3% between 2019 and 2025. With all organisations across different industries trying to introduce AI in their domain, studying AI and ML courses today will open a world of opportunities. You can create cutting-edge technologies in various sectors by taking AI and ML courses.

AI and machine learning are widely used in space-based and computing fields. It is also used in industries close to common people, such as healthcare, banking and finance, automobiles, etc. Thus, you can work in any sector after completing AI and ML courses.

The demand for AI engineers has skyrocketed in recent times. In fact, India is short of AI engineers by 51%. Additionally, these professionals who work across different industries are paid well. The average annual salary of an entry-level AI engineer in India will be around Rs. 8 lakhs. This is a considerably higher salary in comparison to other engineering degree graduates. The pay for an AI engineer at the highest level can go up to Rs. 50 lakhs per year.

Artificial intelligence and machine learning are referred to as the skills of the century today. Indeed, advancement in this field will eventually replace some human workers. But, at the same time, they will also create several other job opportunities.  Experts have predicted that there will be a 31.4% increase in AI-based jobs by 2030. Therefore, people must have some knowledge about AI and ML to stay relevant.

Key aspects to consider before enrolling in AI and ML courses

Before enrolling in AI and ML courses, it’s crucial to weigh certain key factors to make an informed decision about your education and career path in these fields.

Content and Curriculum

The learning material for AI and ML courses should be designed to boost your knowledge and skills in artificial intelligence and machine learning. It should be engaging and assist you in unlocking career opportunities in the coveted fields of AI. By the end of the course, you must be updated with knowledge of the latest industry trends and different ways to take advantage of them.

Instructor Expertise

The course instructor’s educational background and expertise in the field are important. A great mentor will always strive to improve student involvement and guide students to acquire more knowledge. They should be equipped with the knowledge and experience to show the right path in your career.

Accreditation and Recognition

AI and ML course certifications should give you a deeper understanding of technology to pursue a better career. When the certification is from a reputed institution like IIT Guwahati, it assures the employer to show confidence in your abilities.

Practical hands-on experience

The AI and ML courses should introduce you to real-world business problems. Through an AI and ML course certification by E&ICT Academy, IIT Guwahati, you will get the chance to work on 25 in-class projects. This will give you exposure to different fields in AI and ML.

Flexibility and format

The classes should be conducted flexibly. Working professionals should be able to fit these classes into their schedules without disturbing their professional and personal life routines. It would be convenient for working individuals if the classes were provided on weekends.

Every individual is different, and so is their learning style. Thus, AI and ML courses should be provided, keeping this in mind. The learning material should be delivered in different formats to cater to all kinds of learners.

Community and support

Throughout the program, you should be able to come across different experts within the industry. A strong professional network will help in the future, especially when trying to advance in your career. Therefore, always consider whether the AI and ML courses provide networking opportunities.

Key takeaway

Artificial intelligence and machine learning have revolutionised the way businesses operate today. With the help of AI and ML courses from Imarticus Learning, you can help businesses to be more effective, efficient and profitable. Companies give a lot of value to certification courses, and a certification from a reputed institution like IIT Guwahati will give you an edge over others. Visit Imarticus Learning to know about the AI and Machine Learning course fees and other details.

How the right Chief Marketing Officer Course will help you reach C-suite?

Posted on by Imarticus Learning

Understanding the CMO Role and Importance of CMO Courses

The Chief Marketing Officer is the highest-ranking marketing professional in the organisation. They are in charge of leading the firm’s marketing strategies and activities. This article sheds light on the current responsibilities of a CMO. It will also emphasise the importance of a Chief Marketing Officer course in becoming a CMO.

Roles and responsibilities of a CMO

The Chief Marketing Officer has a diverse role. Not all CMOs necessarily carry out the same tasks. Their duties depend on various factors, like their industry and their teams’ size. That being said, their primary goal is to increase sales and drive revenue through various marketing activities. The following are some of the primary responsibilities of a CMO.

Developing and implementing marketing campaigns

The primary focus of a CMO is to plan and execute successful marketing campaigns. Typically, this begins with the company deciding on a message they want to communicate about the brand. Or it can be the launch of a new product or service. With this idea, the CMO will work with the teams to create a compelling and focused marketing strategy. They are also responsible for setting marketing goals that align with the company’s future goals.

Search engine optimisation

Search Engine Optimization, or SEO, is one of the critical elements of any company’s marketing efforts. The marketing team is responsible for ensuring that the company’s web pages appear in the search engine results when people search for things using specific keywords. They use various SEO techniques to make this possible. Through organic exposure, companies can boost their sales with little expenditure. Here, the job of the CMO is to ensure that the company’s website outranks that of the competitors. They oversee that the marketing team carries out their SEO tasks accurately.

Conducting market research

For a marketing campaign to be successful, you need to reach your customers in the right target market. CMOs conduct data analysis and research about the target audience, sales funnel and customer experience. They also research the latest industry and market trends. With this information, they can develop the best strategy to reach their consumers and generate sales.

Managing PR activities

Most CMOs supervise the public relations of the firm. This also includes overseeing the communication of any message from the brand to the public. They are in charge of communication activities through various channels like social media accounts, newsletters, web pages, email marketing etc. They ensure that all these communications are done keeping in mind the company image and brand value. CMOs also ensure that these activities align with the firm’s marketing campaign.

Work together with other C-Suite professionals

CMOs collaborate with other C-level executives to make important company decisions. These professionals include Chief Executive Officer (CEO), Chief Operations Officer (COO), Chief Financial Officer (CFO), Chief Product Officer (CPO) etc. Together they work to decide on things like developing new products or services, product pricing, brand goals, company progress etc.

Why is it important to complete a CMO course?

Evolving roles in the C-Suite have created a lot of pressure on the CMOs. In addition to being skilled marketers, they should take care of the entire customer experience and plan the company’s future goals. The CMOs are responsible for developing advanced business strategies while keeping track of current industry trends that drive the marketing landscape.

If you aspire to become a CMO today, you must be able to reach beyond traditional marketing. You are expected to be the growth driver of a company that makes critical decisions based on real-time data insights. You should have various technological, analytical and leadership skills to perform these tasks. You can develop these skills only with the help of a Chief Marketing Officer course.

How will a CMO course prepare you for the CMO’s role?

The Chief Marketing Officer course is designed keeping in mind the evolving role of the CMO. Through the certification program, you can develop data-driven marketing strategies, be customer-centric, and drive innovation. Besides this, you will also be equipped with leadership skills. With the analytical skills gained from the course, you will be capable of reaching the correct target audience and delivering a satisfying customer experience. Above all, you will develop the knowledge and skills to become a leader whose decisions and strategies impact the company’s growth.

Key takeaway

The role of CMO requires extensive knowledge and expertise in marketing, communications and decision-making. Imarticus Learning has curated a cutting-edge Chief Marketing Officer course in collaboration with IIM Raipur to help aspiring CMOs. The 10-month program will equip you with all the analytical, leadership and strategic skills. Throughout this program, you will learn under experienced faculties’ guidance. You will get the opportunity to connect with various industry experts. By the end of the course, you will master core marketing concepts.  Join the Chief Marketing Officer course now and land your dream Chief Marketing Officer job role.

Current trends in supply chain finance: impact, opportunities and challenges

Posted on by Imarticus Learning

Supply chain finance is no more a secondary requirement. It has now become a necessity in today’s changing environment. One area that has undergone notable changes is supply chain finance. This involves managing the flow of money among a group of businesses working together. It’s like teamwork that benefits everyone involved. The evolving trends in supply chain finance are reshaping how businesses operate and offering promising professional opportunities.

This article delves into supply chain finance, examining its substantial impact. We will also explore the numerous opportunities and the unique challenges it brings.

What is supply chain finance?

Supply chain finance is a team effort that helps cash move smoothly in a group of companies that work together. It’s a way for buyers, sellers and banks to all win and do well. This teamwork creates a strong synergy among all parties and helps everyone grow.

In today’s business world, where it’s important to be flexible and save money, supply chain finance has become an important tool. It gives businesses the power to use their resources well and make their company bigger by managing their money carefully. This doesn’t just help them use their money wisely but even encourages them to come up with new ideas. So, it’s like a basic building block for successful companies in today’s fast-changing business world.

Impact of supply chain finance on the industry

Supply chain finance has a significant impact on industries. It helps in seamless cash flow. This approach enables businesses to unlock working capital. It, thus, enhances the allocation of organisational resources. This collaboration also makes companies grow and be more creative. It’s a key to success for all kinds of businesses, small and big. Thus, supply chain finance changes how industries work, letting them handle problems, grab chances and build strong, connected networks for sustained prosperity.

Opportunities & challenges due to the emerging trends

Opportunities

The ongoing trends in supply chain finance are offering a plethora of exciting prospects for businesses. One noteworthy trend is the integration of cutting-edge technology. Automation, data analytics and artificial intelligence are strategically harnessed to enhance visibility across the supply chain. It helps predict demand patterns and proactively manage risks. As you contemplate enrolling in a supply chain management course, you are likely to be a catalyst in this technological revolution. Thus, equip yourself with the skills to harness these tools effectively and drive optimal results.

Furthermore, the globalisation of markets introduces another promising avenue for growth. With supply chains spanning the globe, experts in supply chain finance are in high demand. The doors of opportunities could swing open for you as you master this dynamic field through a comprehensive supply chain management course. Positioning yourself at the forefront of an increasingly interconnected and interdependent global business landscape is the best way to success.

Challenges

While abundant opportunities exist, it’s important to acknowledge the challenges that accompany the ever-evolving landscape of supply chain finance. Rapid shifts in regulations, geopolitical tensions and market volatility can potentially disrupt the balance of supply chains. However, by remaining well-informed and adaptable, you’ll be better equipped to navigate these intricate waters. Enrolling in a well-structured supply chain management course can provide you with the knowledge and tools necessary to tackle these challenges effectively. It’s up to you to turn potential obstacles into opportunities for success.

Final thoughts

The evolving trends in supply chain finance are acting as catalysts for redefining the future of industries. It offers various unprecedented opportunities and distinct challenges. As you embark on this journey, consider the invaluable resources offered by Imarticus Learning. Our esteemed online professional learning platform serves as your gateway to world-class supply chain management courses from renowned universities and institutions across the globe. We specialise in empowering young professionals across various core industries. These industries range from banking and finance to data science & analytics, new-age technology and digital marketing.

By enrolling in the well-crafted supply chain management course, you’re positioning yourself for a thriving career within the dynamic field. It also helps you in gaining access to a treasure of expertise and knowledge that can reshape your professional career. Seize the moment, embrace the trends in supply chain finance and propel your career to unprecedented heights with the guidance and comprehensive support of Imarticus Learning. Your journey towards a prosperous future begins now. Equip yourself with the insights, skills and network to thrive in the dynamic world of supply chain finance.

Get a free 1:1 Imarticus counselling
Get a free 1:1 Imarticus counselling