Senior Management Programme in

Business Analytics

Batch - 4
Elevate Your Senior Leadership Game within an Analytics Business
Program Duration
9 Months
Program Mode of Learning
Face-to-Face session in IIM Calcutta + Live Online
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Indian Institute Of Management Calcutta

Introducing the Senior Management Programme in Business Analytics

In a world drowning in data, senior managers and leaders often need more tools to transform it into strategic decision-making. The IIM Calcutta Senior Management Programme in Business Analytics bridges this gap. This intensive program empowers experienced executives to harness the power of analytics, going beyond the basics and covers all 4 types of analytics such as descriptive, diagnostic, predictive, and prescriptive. Participants gain the skills to translate complex data into actionable insights, optimise resource allocation, and drive data-driven innovation. This program, designed specifically for senior management, equips them to make informed decisions, achieve sustainable growth, and gain a competitive edge in today's data-driven marketplace.

Classroom offline teaching via Campus Immersion IIM Calcutta

Classroom offline teaching via Campus Immersion IIM Calcutta

The program includes a unique 15-day in-person experience at IIM Calcutta, spread across 3 visits, 5 days each. This intensive offline component fosters critical thinking and collaboration through interactive sessions, equipping you with the practical skills needed to excel in today's data-driven world.

Faculty from IIM Calcutta

Faculty from IIM Calcutta

Seasoned faculty from IIM Calcutta with vast experience in analytics will bring knowledge to the classroom through case discussions, guiding analytical exercises, mentoring and assignments.

Experience Real-world AI Projects

Experience Real-world AI Projects

Level up your business analytics skills with 6 real-world AI projects. Solve 6 real-world projects for practical mastery. Practice projects include healthcare analytics, operations and supply chain analytics, marketing analytics, and financial data analytics.

IIM Calcutta's Prestigious Certification & Alumni Status

IIM Calcutta's Prestigious Certification & Alumni Status

After completing the program, you will earn a certification from IIM Calcutta. You also become a part of a 30000+ alumni network working globally. You will also receive a dedicated IIMC email ID to connect with your peers and alumni network.

Analyse the Past and Predict the Future

Analyse the Past and Predict the Future

Empower senior leaders! This program tailors Business Analytics to your needs. Master ALL 4 analytics (descriptive, diagnostic, predictive, prescriptive) to unlock data's power. Make data-driven decisions, optimise resources, and drive innovation. Shape your future, not just analyse the past.

Pedagogy suited for Senior Management

Pedagogy suited for Senior Management

The pedagogy will be highly interactive, including Campus Immersion at IIMC and D2D (direct to devise) sessions. This blended program includes classroom lectures, D2D sessions, real-life case studies, group discussions, and simulations. One of the programme's highlights is guest speaker sessions from industry experts.

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What Makes IIM Calcutta Exceptional?

IIM Calcutta
IIM Calcutta

Why choose IIMC Senior Management Program in Business Analytics

The tidal wave of data continues to reshape the business landscape. While information is abundant, senior leaders often lack the tools to extract actionable insights for strategic decision-making. This is where the IIM Calcutta Senior Management Programme in Business Analytics (SMPBA) steps in. This intensive program bridges the gap, equipping experienced executives with the expertise to harness the power of business analytics and propel their organizations to the forefront of their industries. SMPBA goes beyond foundational concepts, empowering senior leaders to translate complex data into strategic advantages, optimize resource allocation, and drive data-driven innovation. Designed specifically for senior management, SMPBA recognizes their crucial role in transforming data insights into tangible business results. By fostering a deep understanding of business analytics such as descriptive, diagnostic, predictive, and prescriptive analytics, SMPBA empowers leaders to make informed choices, achieve sustainable growth, and gain a decisive edge in today's data-driven marketplace

Over the years, IIM C has grown into a mature institution with a global reputation, for imparting high-quality management education. IIM Calcutta is the first management institute in the country to be Triple Crowned i.e., accredited by all the three major accreditation agencies in the world for management education.

It is also the only business school in India which is a part of the CEMS Global Alliance in Management Education.

IIM Udaipur
Why IIM Calcutta

Programme Director

Prakash Satyavageeswaran

Uttam Kumar Sarkar

Professor | Academic Group: Management Information Systems

Prof. Uttam Kumar Sarkar is an esteemed academician with a Ph.D. in Computer Science and Engineering from the Indian Institute of Technology Kharagpur. Throughout his illustrious career, he has contributed significantly to academia, specialising in Social Network Analytics, Business Data Mining, and Quantitative Research Methods. Dr. Sarkar's expertise extends to consulting projects for various ministries of the Government of India, focusing on program evaluation and management. Currently engaged in teaching graduate-level courses, his dedication to education and research continues to shape the next generation of professionals in the field.

Programme Director

Prakash Satyavageeswaran

Prof. Peeyush Mehta

Professor | Academic Group | Operations Management

Peeyush Mehta is a professor of Operations Management at Indian Institute of Management Calcutta since 2012. During 2005–2011, he was a faculty in the Department of Industrial & Management Engineering at the Indian Institute of Technology Kanpur. He obtained his doctoral degree from Indian Institute of Management Ahmedabad. He worked as a Post-Doctoral Research fellow at the Nanyang Technological University, Singapore. After obtaining his Bachelors of Engineering in Mechanical from Jodhpur University, he worked in industry for three years in Power sector operations. At IIM Calcutta, he teaches courses on production and operations management, supply chain management and operations analytics.

Programme Curriculum

Building a data-driven culture in an organisation


Analytics readiness of an organisation and building a data-driven decision-making culture

Building organisational team for making use of Data Science and Analytics

Appreciating the emerging nature of competition and the role of business analytics

AI Projects/ hands-on tutorials with real-life industry applications







Exploratory Data Analysis

Data Visualisation

Functional Areas of Management


Experiment Design, Analysis & Testing

Causal Inference and Analysis

Interpreting results


Data Sources

Data Extraction and Cleaning





Time Series Analysis

Supervised Machine Learning

Neural Networks and Deep Learning



Decision Analysis

Optimisation Models

Game theory

Will I Get Certified?

Upon successfully completing this program, you’ll earn a certificate for Senior Management Programme in Business Analytics by IIM Calcutta. This will add considerable value to your professional credentials.

Earn a Senior Management Certificate Programme in Business Analytics by IIM Calcutta
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Admission Process

Program Fee

₹ 6,03,000 + GST

Instalment Schedule


Registration amount

₹ 60,000 + GST

Instalment 1

₹ 1,38,000 + GST

Instalment 2

₹ 1,35,000 + GST

Instalment 3

₹ 1,35,000 + GST

Instalment 4

₹ 1,35,000 + GST


About The Programme

A 9-month Senior Management Programme in Business Analytics by IIM C provides the perfect base to master the art of analytics. The lectures delivered by the great faculty of IIM Calcutta are unmatched and exceptional. These seasoned faculty bring a wealth of knowledge to the classroom, by facilitating case discussions, guiding analytical exercises, mentoring, and assignments. Moreover, the programme focuses on providing an in-depth knowledge of business analytics techniques and frameworks and their application in business decisions. The scope of business analytics is further broken into four main areas; descriptive analytics, diagnostic analytics, predictive analytics, and prescriptive analytics.

    IIMC will conduct the examination and other evaluation methods required for certification. Successful completion of the programme will require a participant to

    • have an overall attendance of at least 75% in the programme and
    • obtain no “Poor” grades in the whole programme.

    IIMC will award a certificate of successful completion to participants who complete the programme successfully. Participants with requisite attendance but with one or more “Poor” grades will receive a certificate of participation. Failure to take an examination will result in the participant getting an “incomplete” status, and no certificate will be awarded to the participant. Also, a participant without requisite attendance (of at least 75%) in the programme will not be awarded any certificate.

      For corporate nominations, the company can confirm that the participant’s credentials are in order and as per the eligibility criteria set for the programme.

        IIM Calcutta’s Senior Management Programme in Business Analytics spans around 9 months, encompassing 7 comprehensive modules.

          The programme is structured to build a comprehensive understanding of business analytics, starting from business values of data analytics and progressing through statistical and machine learning and artificial intelligence techniques to practical application in various domains and finishing it with game theory and simulations.

            Featuring a blend of case studies, lectures, and projects, the programme emphasises practical learning for seasoned professionals aspiring to excel in leadership roles.

              One of the best aspects of this programme is that 75% of the curriculum will be delivered in IIM Calcutta (in-campus) with 3 visits, in 5 days each.Whereas, another 25% will be delivered online via Zoom sessions through the LMS platform

                Sunday 9.30 am to 12.30 pm (Applicable for Only Live Online Classes)

                  The 9-month Senior Management Programme in Business Analytics includes 3 campus immersions following are the dates for the same:

                  • 1st Campus: October 18 - 22,2024
                  • 2nd Campus: February 10 -14, 2025
                  • 3rd Campus: June 10 - 14, 2025


                  • A graduate (10+2+3) OR Diploma pass out (10+2+3) from a AICTE or UGC approved University
                  • Graduate with a minimum of 10 years of work experience

                  Candidates should meet the above criteria as on the Programme Start date i.e., Technical Orientation date and should be currently employed.

                  • Minimum 50% in Graduation/Post Graduation
                  • Screening & selection will be done by IIMC

                  Kindly note: The screening & selection will be done by IIM Calcutta

                    Participants must submit an application form and along with the copies of their credentials. For corporate nominations, the company can confirm that the participant’s credentials are in order and are as per the eligibility criteria set for the programme.

                      Apply by paying the registration fee Submit Documentation for getting shortlisted Receive admission offer letter Pay 1st installment to secure admission.


                        The programme fees are structured for instalment payments. For specific inquiries regarding loans or financial assistance, please contact our counseling team for guidance on available options and support.

                          Alumni Benefits

                          • LDP participants who complete the programme successfully become the Alumni of IIMC Executive Education, which currently has over 30,000 members.
                          • LDP Alumni are given an email-id in the IIM Calcutta domain.
                          • LDP Alumni can register in the IIM Calcutta Alumni portal either with this email-id or with their personal email-ids. The IIM Calcutta Alumni portal is a common platform for Alumni of all programmes of the Institute to interact with each other and stay connected with the Institute.
                          • The Institute shares newsletters, important news and articles about the Institute and its activities, the achievements of the Institute's faculty, staff, students and alumni, upcoming events and programmes etc., on the portal.
                          • Alumni can post their achievements, write about jobs or LIVE project opportunities for other alumni to see.
                          • The IIM Calcutta alumni network can also be accessed on mobile phones through the mobile app.
                          • Executive Education Alumni are entitled to a discount of 5% on the programme fee if they opt to do another LDP.
                          • By using the different features of the IIM Calcutta portal, alumni across programmes can engage with each other in many meaningful ways. It is up to the alumni themselves to leverage the platform
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