Imarticus Learning
Indian Institute Of Management Indore

Post Graduate Certificate Programme for

Emerging Chief Marketing Officers

Decode your way to become a new-age CMO

12 Months

Live Online + Campus Immersion

Strategic Chief Marketing Officers Course by IIM Raipur

About the Programme

This is a leading-edge CMO training program organized for future emerging leaders and pioneering Chief Marketing Officers. The profound curriculum builds and strengthens future business leaders' strategic, operational, and technological leadership skills and educates mid to senior-level marketing professionals to master crucial marketing concepts.

Advanced CMO Training Program

This program will give you an outlook on present-day management problems that CMOs of today are expected to solve. The prospective candidates can also get an opportunity to engage with other CXOs within and outside the organization.

Curriculum Curated For Leaders

The CMO program provides a detailed syllabus to build a reliable foundation to know the customers better, design successful marketing strategies, make business decisions, and execute master plans to achieve organizational goals.

Strengthen Professional Profile

During the program, our learners meet and interact with their peers from various organizations, CMOs, and industry geniuses. Likewise, during the campus visit to IIM Indore, professionals will get a chance to network with industry founders, enhance their knowledge and build important relationships.

Masterclass Sessions By CMOs

Ingress the minds of high-profile marketing leaders who have executed revolutionary business decisions as a part of the five masterclass sessions planned throughout the program to give a real-world understanding of the concepts covered.

Exceptional Learning Experience

This 150-hour CMO program allows participants to learn from prime academicians at IIM Indore through live online sessions. Get well-versed in real-life business problems by resolving case studies and executing project tasks. Interactive simulations provide an exceptional learning experience.

IIM Indore Executive Education Alumni Status

IIM Indore Executive Education Alumni Status an IIM Indore executive alumni you will have access to IIM Indore's campus library and an IIM Indore email id through the lifetime alumni membership.

Transform your marketing skills and become a

CMO of the future

Effective Storytellers

Growth Drivers

Innovation Masters

Capability Experts

Customer Champions

Strategy Pioneers

What makes this programme with IIM Indore Exceptional?

Why IIM Indore CFO Program Exceptional
Why IIM Indore CFO Program Exceptional
Why IIM Indore CFO Program Exceptional

About IIM Indore

Indian Institute of Management Indore

Established in 1996, the Indian Institute of Management Indore (IIM Indore) has been a leader in the field of management education, interfacing with the industry, government and PSUs. It is promoted and nurtured by the Ministry of Education, Government of India and is an institute of national importance under the Indian Institutes of Management Act 2017. They are at the forefront of providing carefully curated programs that cater to the needs of executives. IIM Indore is renowned ...See More

Prof. Subin Sudhir

We are happy to announce that we have collaborated with Imarticus Learning to provide an ingenious CMOs with leading marketing training. We combine IIM Indore's leadership education expertise with Ima ...See More

Prof. Subin Sudhir,

Associate Professor and Chair, Executive Education Programmes at IIM, Indore

Mr Nikhil Barshikar - Founder & MD, Imarticus Learning

Imarticus Learning is thrilled to announce a partnership with IIM Indore, a front-runner in leadership programs, to offer an exceptional Post Graduate Certificate Programme for Emerging Chief Marketin ...See More

Mr Nikhil Barshikar,

Founder & MD, Imarticus Learning

Program Directors

Prof. Abhishek Mishra

Prof. Abhishek Mishra

FPM (IIM Lucknow), PGDM (Fore School of Management), B.Tech.(IIT Roorkee),

Prof. Abhishek Mishra has done his Ph.D. from IIM Lucknow. His doctoral thesis dealt with the topic ‘Effect of Product Design Perception on Brand Equity’. He holds B.Tech (Metallurgy) degree from IIT, Roorkee and PGDM (Marketing) from FORE School of Management in 2001 and 2004 respectively. Before joining the doctoral programme at IIM Lucknow, he has worked as a Man... See More

Prof. Vikas Goyal

Prof Vikas Goyal

FPM, IIM Calcutta (2007-12); B. Tech., IIT Kharagpur (2002-06)

Dr. Vikas Goyal is Professor of Marketing at IIM Indore, India. He received his Ph.D. in Marketing from Indian Institute of Management (IIM Calcutta, 2012). He holds B.Tech from Indian Institute of Technology (IIT Kharagpur, 2002-06). Prior to joining IIM Indore as faculty, he has had brief corporate experience with CRISIL Ltd. in their Global Research & Analytics (... See More

Trusted By Millions Of Learners Around The World

Curriculum

We blend IIM Indore's leadership education expertise with Imarticus' competence in providing learners with future-focused programs through the Strategic Chief Marketing Officers.

Relook at how the marketing function has evolved and how it translates to changing responsibilities in the CMO's office.
Topics

Evolution of the marketing function

Interpreting Changing Customer Preferences

Impact of digitization on the CMO office

Strategically overcoming challenges faced by the CMO office

Toolkit on building a market research plan and gathering intelligence

Strategic approach at evaluating competition and developing competitive advantage

Frameworks for Consumer & Business Markets

Building and managing brands

Explore essentials of strategy for different elements of marketing such as Brand, Product, Service, Pricing, Marketing Communication, Retail and Rural marketing.
Topics

Strategic approach at Brand and Product Management

Service Management Strategy - A toolkit for CMOs

Pricing Strategy as a means to gaining competitive advantage

Key elements of a successful marketing communication strategy

Design philosophy for Rural, Retail Marketing Strategy

CMO office an enabler of Innovation and Growth

Customer Centricity as a core of CMO Office's way of working

Evaluate the consumer decision-making process using heuristics, qualitative & quantitative data to formulate strategy and its execution for rural and urban markets. Experiment with different facets of decision-making process in digital world, leveraging marketing analytics to implement creative & innovative strategies.
Topics

Neuromarketing - An insight into Consumer

Decision Making Process

Using Quantitative & Qualitative Data for Data Driven Decisions

Heuristics Based Decisions

Decisions Making Process in Digital World

Leveraging Marketing Analytics for Decisions

Creativity and Innovation in Decision Making

Decision Making for Rural Markets

Finance for Marketing

Gain insight into key drivers that enable the CMO office to demonstrate leadership in aspects such as Service, Product, Pricing, Distribution and Communication both within and outside the firm.
Topics

Product Leadership

Sales Leadership

Pricing Leadership

Distribution Leadership

Communication Leadership

Service Leadership

People Leadership for Marketing Leaders

Explore strategies for internal stakeholders to rally towards a common Vision & Mission, facilitating competitive service offering, pricing, product development and branding by leveraging competitive landscape, advanced consumer research and ethical marketing
Topics

Role of Vision And Mission

Understanding Competitive Landscape

Competitive Pricing

Competitive Product Development

Competitive Branding

Advance Consumer Research

Competitive Service Offerings

Ethics in Marketing

Learn via a multi-dimensional simulation

New age simulation which capture the nuances of the 21st century organisation

Space: Teams operate in a market (64 squares) and understand the importance of market dynamics.

Time: All decisions taken by players have a bearing on time.

Budgets: Player's prioritize their decisions based on budgetary constraints.

Planning: Every gaming year, the teams huddle up to draw a strategic blueprint.

Dynamic Decisions: Collaborate with peers to make decisions to meet the organizational objective.

Competition: Track competitor's moves and alter strategy.

Analysis: Take stock of current positions and alter actions.

Who can participate in this Programme?

Professionals with at least 5 years of experience who want to lead marketing and become a CMO of the future. On successfully completion of the program candidates receive a completion certificate from IIm Indore.

Post Graduate Certificate Programme For Emerging Chief Marketing Officers IIM Indore Certificate

Admission Process

Admission Process
Admission Process

Program Fee

₹3,73,000 + GST
Enquire Now
Registration Fees*
₹43,000 + GST
Instalment 1
₹85,000 + GST
Instalment 2
₹85,000 + GST
Instalment 3
₹85,000 + GST
Instalment 4
₹75,000 + GST

*Registration fee includes non refundable application fee of ₹ 3000 + GST

Pay Now

FAQs

About The Program

As IIM Indore Executive alumni, participants can avail of the following benefits:

  • Receipt of all program brochures and newsletters from IIM Indore (MDP Office).
  • Lifelong access to a network of distinguished IIM Indore Executive Alumni.
  • Access to the IIM Indore Campus Library (onsite access).
  • Official IIM Indore email address

Executive Alumni Fees will be applicable as per institute policy.

IIM Indore seeks participants with high intellectual rigors and intent to learn to complete the program. Participants will benefit by attending all Sessions of a given course. They will be eligible for a participation certificate upon meeting the attendance criteria. Candidates will only qualify for successful completion upon fulfilling the attendance and course evaluation criteria.

Admission to this program involves a rigorous review of your resume and your statement of purpose by the IIM Indore Admissions team.

Only participants with demonstrated fast-track career progression and high learning intent required for CMO roles will be admitted into this program.

Selection is by invite only and on a rolling basis. Therefore, we generally overbook our batches. In case of overbooked batch size, applicants in earlier selection rounds who have received their provision offer letters and paid registration fees to block their seats will be preferred over applicants from later selection rounds.

A special discount offer exists only for a minimum of five nominations. A discount of up to 10% on the program fee may be offered for bulk nominations of 5 participants or more from a single Corporate. However, the discount's extent will be determined on a case-to-case basis.

Classes are conducted over a live online platform. Classes will be tentatively scheduled over weekends, either on a Saturday or Sunday, in two sequential sessions of 75 mins each with a 15 min break in between. The schedule is defined at the discretion of IIM Indore.

The program design is well balanced between the day-to-day commitments of the participants and what is expected of executives in a Strategic CMO role. The curriculum includes a good mix of case studies, projects, working sessions, Masterclasses, and Simulation exercises.

The inclusion of Wharton Interactive's Simulation and StartUp Simulation exercise will provide participants with much-needed hands-on experience with what it means to be a CMO.

Moreover, our series of masterclasses from marquee CMOs will help participants relate to the day-to-day functioning of the CMO office under different contexts through a different lens.

The Campus Immersion module will be conducted at the IIM Indore campus. Learners will get to network with CXOs and Industry Leaders from their cohort during their campus immersion.

The Immersion module is tentatively scheduled during the last leg of the program. Confirmation will be shared by the IIM Indore Academics team at the commencement of the cohort.

Eligibility

The minimum education qualification for candidates to apply for this program is UG Qualification. Either Diploma (10+2+3) or Bachelor's Degree or equivalent (10+2+3) or (10+2+4) with a minimum of 50% aggregate marks.

Candidates with two years of Master's Degree or equivalent from a recognised University (such as UGC, AICTE, DEC, AIU, State Government, etc.) in any discipline with a minimum of 50% aggregate marks are preferred.

Candidates require a minimum of 5 years of work experience post-completion of the qualifying education mentioned above.

Fees

Yes, there is. Please talk to our counsellor for more details.

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