Post Graduate Certificate Programme for
Emerging Chief Marketing Officers
Decode your way to become a new-age CMO
Live Online + Campus Immersion
About the Programme
This is a leading-edge CMO training program organized for future emerging leaders and pioneering Chief Marketing Officers. The profound curriculum builds and strengthens future business leaders' strategic, operational, and technological leadership skills and educates mid to senior-level marketing professionals to master crucial marketing concepts.
Advanced CMO Training Program
This program will give you an outlook on present-day management problems that CMOs of today are expected to solve. The prospective candidates can also get an opportunity to engage with other CXOs within and outside the organization.
Curriculum Curated For Leaders
The CMO program provides a detailed syllabus to build a reliable foundation to know the customers better, design successful marketing strategies, make business decisions, and execute master plans to achieve organizational goals.
Strengthen Professional Profile
During the program, our learners meet and interact with their peers from various organizations, CMOs, and industry geniuses. Likewise, during the campus visit to IIM Indore, professionals will get a chance to network with industry founders, enhance their knowledge and build important relationships.
Masterclass Sessions By CMOs
Ingress the minds of high-profile marketing leaders who have executed revolutionary business decisions as a part of the five masterclass sessions planned throughout the program to give a real-world understanding of the concepts covered.
Exceptional Learning Experience
This 150-hour CMO program allows participants to learn from prime academicians at IIM Indore through live online sessions. Get well-versed in real-life business problems by resolving case studies and executing project tasks. Interactive simulations provide an exceptional learning experience.
IIM Indore Executive Education Alumni Status
IIM Indore Executive Education Alumni Status an IIM Indore executive alumni you will have access to IIM Indore's campus library and an IIM Indore email id through the lifetime alumni membership.
Transform your marketing skills and become a
CMO of the future
What makes this programme with IIM Indore Exceptional?
About IIM Indore
Established in 1996, the Indian Institute of Management Indore (IIM Indore) has been a leader in the field of management education, interfacing with the industry, government and PSUs. It is promoted and nurtured by the Ministry of Education, Government of India and is an institute of national importance under the Indian Institutes of Management Act 2017. They are at the forefront of providing carefully curated programs that cater to the needs of executives. IIM Indore is renowned ...See More
We are happy to announce that we have collaborated with Imarticus Learning to provide an ingenious CMOs with leading marketing training. We combine IIM Indore's leadership education expertise with Ima ...See More
Prof. Subin Sudhir,
Associate Professor and Chair, Executive Education Programmes at IIM, Indore
Imarticus Learning is thrilled to announce a partnership with IIM Indore, a front-runner in leadership programs, to offer an exceptional Post Graduate Certificate Programme for Emerging Chief Marketin ...See More
Mr Nikhil Barshikar,
Founder & MD, Imarticus Learning
Prof. Abhishek Mishra
FPM (IIM Lucknow), PGDM (Fore School of Management), B.Tech.(IIT Roorkee),
Prof. Abhishek Mishra has done his Ph.D. from IIM Lucknow. His doctoral thesis dealt with the topic ‘Effect of Product Design Perception on Brand Equity’. He holds B.Tech (Metallurgy) degree from IIT, Roorkee and PGDM (Marketing) from FORE School of Management in 2001 and 2004 respectively. Before joining the doctoral programme at IIM Lucknow, he has worked as a Man... See More
Prof Vikas Goyal
FPM, IIM Calcutta (2007-12); B. Tech., IIT Kharagpur (2002-06)
Dr. Vikas Goyal is Professor of Marketing at IIM Indore, India. He received his Ph.D. in Marketing from Indian Institute of Management (IIM Calcutta, 2012). He holds B.Tech from Indian Institute of Technology (IIT Kharagpur, 2002-06). Prior to joining IIM Indore as faculty, he has had brief corporate experience with CRISIL Ltd. in their Global Research & Analytics (... See More
We blend IIM Indore's leadership education expertise with Imarticus' competence in providing learners with future-focused programs through the Strategic Chief Marketing Officers.
Evolution of the marketing function
Interpreting Changing Customer Preferences
Impact of digitization on the CMO office
Strategically overcoming challenges faced by the CMO office
Toolkit on building a market research plan and gathering intelligence
Strategic approach at evaluating competition and developing competitive advantage
Frameworks for Consumer & Business Markets
Building and managing brands
Strategic approach at Brand and Product Management
Service Management Strategy - A toolkit for CMOs
Pricing Strategy as a means to gaining competitive advantage
Key elements of a successful marketing communication strategy
Design philosophy for Rural, Retail Marketing Strategy
CMO office an enabler of Innovation and Growth
Customer Centricity as a core of CMO Office's way of working
Neuromarketing - An insight into Consumer
Decision Making Process
Using Quantitative & Qualitative Data for Data Driven Decisions
Heuristics Based Decisions
Decisions Making Process in Digital World
Leveraging Marketing Analytics for Decisions
Creativity and Innovation in Decision Making
Decision Making for Rural Markets
Finance for Marketing
People Leadership for Marketing Leaders
Role of Vision And Mission
Understanding Competitive Landscape
Competitive Product Development
Advance Consumer Research
Competitive Service Offerings
Ethics in Marketing
Learn via a multi-dimensional simulation
New age simulation which capture the nuances of the 21st century organisation
Space: Teams operate in a market (64 squares) and understand the importance of market dynamics.
Time: All decisions taken by players have a bearing on time.
Budgets: Player's prioritize their decisions based on budgetary constraints.
Planning: Every gaming year, the teams huddle up to draw a strategic blueprint.
Dynamic Decisions: Collaborate with peers to make decisions to meet the organizational objective.
Competition: Track competitor's moves and alter strategy.
Analysis: Take stock of current positions and alter actions.
Who can participate in this Programme?
Professionals with at least 5 years of experience who want to lead marketing and become a CMO of the future. On successfully completion of the program candidates receive a completion certificate from IIm Indore.
₹3,73,000 + GST
*Registration fee includes non refundable application fee of ₹ 3000 + GST