What Is Digital Marketing?

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As more and more businesses are going digital, there is a need to promote services/products with the help of the internet. Do you know that the global digital marketing industry is expected to grow at a CAGR (Compound Annual Growth Rate) of 17.4% from 2020 to 2027?

Fintech online certification course in IndiaThere are a lot of career opportunities in the digital marketing sector that is further expected to grow exponentially in the coming decade. You can find a reliable digital marketing training program for building a successful career. Read on to know more about digital marketing.

 Digital marketing – definition

 Digital marketing is a form of marketing that uses the internet and digital technologies for the promotion of products/services. All the products/services that are being sold online are promoted through digital marketing. Digital marketing was coined in the 2000s when the advertisement was done via radios. Since then, digital marketing has evolved as customers can now be connected via TV, mobile phone, social media, etc.

The goal of digital marketing is to connect with the audience on various digital platforms and enhance the brand reach. It also enhances brand visibility and creates a buzz about any product/service on digital channels. Many firms invest in digital marketing training for enhancing customer reach.

 Digital marketing techniques

 There are various ways in which a business can connect to customers online. Digital marketing courses for different aspects are available in the market to give you a comprehensive understanding of the subject matter. Some of the top techniques in digital marketing are:

  1. SEO

 SEO (Search Engine Optimization) is concerned with increasing the rank of a website in the SERP (Search Engine Results Page). SEO experts optimize the website content so that they are more discoverable to the users. You can choose a reliable online digital marketing course in SEO for knowing the industry practices.

  1. Content marketing

Content Marketing is related to writing/publishing blogs, information, articles, etc. related to any brand/business. Content marketing helps in promoting the products/services by informing the users more about them.

  1. Social media marketing

Social media marketing is concerned with connecting to the audience on social media sites like Instagram, Facebook, etc. Don't get caught in online scams that charge huge digital marketing course fees. Choose a reputed course provider that offers industry-oriented courses.

  1. Affiliate marketing

Affiliate marketers promote the products/services of any other brand and earn a commission on sales generation. The publisher pays commission to an external website (affiliate marketers) for generating leads/sales.

Besides the above-mentioned digital marketing techniques, there are many more like native advertising, email marketing, etc. You can choose a platform with reasonable digital marketing course fees to know more.

How to be a successful digital marketer?

 There are not ample institutions/colleges that offer a physical course in digital marketing. Instead of a physical college, one should choose online digital marketing courses. Imarticus Learning is a reliable source that can offer you a digital marketing course.


 The digital marketing sector is expected to grow as brands are understanding the importance of online promotion. One can opt for Imarticus Learning's online digital marketing courses to know more. Build a successful career as a digital marketer!

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