Executive Management Programme in Sales & Marketing LeadershipBatch No. 8
Accentuate your leadership skills and excel in sales and marketing
Live Online + Campus Immersion + CXO Masterclasses
About The Executive Management Programme in Sales And Marketing Leadership
This program is tailored for high-potential executives, with proven managerial track records, aspiring to become business leaders. It helps one to develop leadership abilities and navigate organizations effectively. The program uses an experiential approach with case studies and simulations from Wharton Interactive, StratX, and Imarticus Game Studio. The program focuses on developing a high degree of sales and marketing acumen, strategic thinking, people leadership and execution skills.
NextGen Business Leadership Program
This program enables you to gain vital skills and knowledge to tackle contemporary business issues. Get hands-on experience in overcoming modern-day challenges faced by business leaders with effective strategies.
Visionary Course Curriculum
Our carefully crafted curriculum empowers emerging leaders to become successful business leaders. We lay a strong foundation in key areas like sales, marketing, product, finance, and leadership to fuel your growth.
IIM Lucknow Executive Alumni Status
The program offers learners IIM Lucknow’s Executive Education Alumni status and access to numerous benefits such as the access to the alumni body, exclusive invitations to events, and membership in local alumni chapters.
On Campus Immersions @IIM Lucknow
IIM Lucknow Campus Immersion offers a golden opportunity to network with industry leaders and peers while learning from seasoned experts. Elevate your career prospects through our exceptional networking opportunities.
Masterclasses by CXOs
Participants can gain practical insights into the challenges that business leaders face in the industry directly from seasoned professionals. In addition, they can engage with peers and business leaders to develop industry-specific solutions and effective strategies for solving these challenges.
Engaging Learning Experience
Utilise the expertise you have acquired in a secure setting by participating in simulations offered by Wharton Interactive, StratX, and Imarticus Game Studio. Tackle genuine issues and develop confidence in your capabilities as Business Leaders.
Marketing and Sales Leadership Skills
Sales & Marketing
What Makes IIM Lucknow Exceptional?
About the IIM and Imarticus Learning Collaboration
The Indian Institute of Management Lucknow, established in 1984, is the fourth member of India's prestigious IIM family of management schools. The idea to develop IIMs was initially proposed by Pandit Jawaharlal Nehru, India's first Prime Minister. IIML has impacted countless lives through its faculty, alumni, and support staff.
At IIM Lucknow, the focus is on developing value-driven leaders, managers, and global players. The institute achieves this goal by leveraging its globally recognised and affiliated faculty members, who are instrumental in shaping the leaders of tomorrow.
Gain exposure to the foundations of Sales & Marketing management and how it’ll enable one to transition to a CBO.
Explore essentials of marketing research, analytics, strategic brand management, digital transformation, and social media strategies.
Understand fundamentals of Go-to-market, establishing distribution, salesforce management, B2B sales and managing business metrics.
Understand fundamentals of design thinking, product management for E-Commerce, Cloud & SaaS based platforms including metrics, competitive strategy and pricing models.
Learn to interpret financial statements, understand cash flows, understand concepts of customer value, pricing strategies, direct costs, indirect costs, variable costs, NPV, IRR and leading a P&L.
Understand essentials of sectoral marketing, marketing to Gen Z, Chat Bots, AI/ML, AR/VR and Metaverse. Understand the core essence of transformational leadership and C-Suite’s bird’s eye view.
Prof. Rajeev Kumra
Currently working as Dean (Noida Campus) he has been awarded six times as Best Faculty in the row. International teaching experience has taught in six universities abroad as a guest faculty. Research interests include consumer culture, the bottom of the pyramid, inter-organization dynamics, religion impact on marketing and consumer insights of goods, services in B2C and B2B. He has publications in various refereed category journals. His cases has published at Richard Ivey and listed at Harvard B ...See More
Develop Practical Skills With Case-based Learning
Drishti Eye Centre
Managing a Sales Force
Appointing a Consumer Distributor
Bombay Shaving Company
Digital Customer Conversion
Will I Get Certified?
Upon successfully completing this program, you’ll earn a Certificate of Successful Completion in the Executive Program in Sales and Marketing Leadership by the Indian Institute of Management (IIM), Lucknow. This will add considerable value to your professional credentials.
Who Is This Program For
This program is designed for emerging leaders across different sectors and countries who want to enhance their sales and marketing leadership skills.
It is ideal for high potential managers across sales, marketing, and product functions of an organization to upskill and achieve vertical transition to business leadership and P&L leadership roles.
The programme can also enable horizontal transition across Sales, Marketing and Product roles
₹3,25,000 + GST
*Registration fee includes non refundable application fee of ₹ 3000 + GST