IIM Udaipur

Chief Business Officer Programme

Drive Innovation, Foster Growth, Take the Lead and Succeed

logo

12 Months

duration

Live Online + Campus Immersion

Indian Institute Of Management Udaipur

Introducing the Chief Business Officer Programme at IIM Udaipur

The Chief Business Officer Programme from IIM Udaipur is an intensive 12-month programme that will equip you with the skills and knowledge to thrive in today's fiercely competitive business landscape. In this programme, you will acquire expertise in formulating and executing commercial plans, overseeing sales and marketing functions, and cultivating and guiding high-performance teams.

circle

Tailored for C-Suite Learning

The programme curriculum is meticulously selected to cover the latest trends in business, leadership and strategy through experiential learning experiences to help CBOs with vital skills to lead into the future.

circle

Learning from Business Experts

Besides the course frameworks, mindsets, and strategic thinking top faculty provide, learners can meet the C-Suite landscape and learn processes from veteran CXOs to drive testing situations through engaging Masterclasses.

circle

Engaging CXO Experiences

Experiential learning is a key highlight; the programme allows learners to experience functional areas such as operations, finance, HR, marketing, etc., through simulations, thereby applying their learnings in GameStudio's CXO Simulation.

circle

Insights from Consumer Culture Lab

IIM Udaipur's consumer culture lab promotes qualitative research that offers exciting insights, which is highly sought after by industry, academia and other such experts.

circle

Network with Sales and Marketing Leaders

The 3-day campus immersion offers a brilliant opportunity to network with peers while learning from seasoned experts. Broaden your career prospects through exceptional networking opportunities.

circle

IIM Udaipur Executive Alumni Status

Completing the programme makes you eligible for IIM Udaipur's Executive Alumni Network, offering benefits like access to email addresses, event invitations, discounts on executive education programs, newsletter mailing lists & updates.

CBO’s Arsenal for Leading and Growing Business

logo

Strategic Planning

logo

Sales & Marketing Excellence

logo

Financial Management

logo

Multi-Channel & Omnichannel Management

logo

Product Management

logo

AI- Powered Marketing

Business Simulation and Role-Playing Multiplayer Game

An innovative simulation that accurately captures the intricate dynamics and complexities of a 21st-century organisation, reflecting the essence of new-age practices and technologies.

Space

Space

Teams operate in a 64-square market, gaining an in-depth understanding of market dynamics.

Time

Time

Every decision made by players directly affects the passage of time, emphasising the importance of timely actions.

Budgets

Budgets

Players prioritise decisions based on budgetary constraints, ensuring resource efficiency and financial prudence.

Planning

Planning

At the beginning of each gaming year, teams draw a strategic blueprint for informed decision-making.

Dynamic Decisions

Dynamic Decisions

Collaboration with peers is crucial as teams make real-time active decisions to achieve collective organisational objectives.

Competition

Competition

Vigilantly track and respond to competitors' moves, constantly adjusting strategies to gain a competitive edge.

Analysis

Analysis

Regularly assess current positions and be ready to adapt actions swiftly, making informed changes for better outcomes.

logo

Why IIM Udaipur?

IIM Udaipur, established by the Indian Government in 2011, is a rapidly growing second-generation IIM dedicated to achieving global recognition in management education by 2030. Focused on excellence in teaching and research, IIM Udaipur boasts an accomplished faculty and a thriving research ecosystem. The institute emphasises values of excellence and integrity, challenging students to expand their knowledge and impact the world of business and society. IIM Udaipur's executive education programme aims to provide a transformational learning experience, fostering meaningful and enduring change for participants in the dynamic business environment.

IIM Udaipur
IIM Udaipur

What makes IIM Udaipur Exceptional?

Why IIM Udaipur
Why IIM Udaipur
Why IIM Udaipur

Programme Curriculum

This programme blends IIM Udaipur's leadership education expertise with Imarticus’ competence in providing learners with future-focused, outcome-oriented learning experiences.

In this module, learners will gain exposure to core concepts of marketing strategy from the perspective of C-Suite and insights into demonstrating value creation in the minds of consumers.
Topics
The Changing Role of Marketing

The Changing Role of Marketing

Shaping Competitive Markets

Shaping Competitive Markets

Developing Partnerships and Strategic Alliances

Developing Partnerships and Strategic Alliances

Creating Sustainable Competitive Advantage

Creating Sustainable Competitive Advantage

Essential Business and Financial Metrics

Essential Business and Financial Metrics

Marketing in a Digital Environment

Marketing in a Digital Environment

Sustainability and Marketing Ethics

Sustainability and Marketing Ethics

In this module learners will gain insight into sales strategy in different scenarios and how that can be leveraged to grow business organically.
Topics
Translating Corporate Strategy to Sales Strategy

Translating Corporate Strategy to Sales Strategy

Multi-Channel/ Omni-Channel Management

Multi-Channel/ Omni-Channel Management

Sales Force Planning, Allocation, Recruitment, Mentoring, and Incentivising for Success

Sales Force Planning, Allocation, Recruitment, Mentoring, and Incentivising for Success

Demand Forecasting, Sales Planning, and the Use of Data

Demand Forecasting, Sales Planning, and the Use of Data

Contexts in Sales – B2B vs. B2C (and D2C), Urban vs. Rural, KAM, Services, Retailing

Contexts in Sales – B2B vs. B2C (and D2C), Urban vs. Rural, KAM, Services, Retailing

In this module learners will gain an understanding of the customer life cycle and exposure to leveraging analytics for maximising CLV.
Topics
Business Impact of Customer-Centric Organisations

Business Impact of Customer-Centric Organisations

Mapping Customer Journeys

Mapping Customer Journeys

Measuring Customer Lifetime Value (CLV) - Engagement and Churn

Measuring Customer Lifetime Value (CLV) - Engagement and Churn

Leveraging Advanced Analytics for Customer Centricity

Leveraging Advanced Analytics for Customer Centricity

Emerging Trends in Marketing Analytics

Emerging Trends in Marketing Analytics

This module explains the nuances of sales and marketing in this digital age. You will get to learn the strategies around leveraging digital transformation to grow business.
Topics
Changing Organisations - Digital Transformation

Changing Organisations - Digital Transformation

Acquainting with the Digital Marketing Landscape

Acquainting with the Digital Marketing Landscape

Customer's Journey in the Digital World

Customer's Journey in the Digital World

Digital Marketing Channels and their Impact

Digital Marketing Channels and their Impact

Measuring Success of Digital Marketing Campaigns

Measuring Success of Digital Marketing Campaigns

This module explains the critical areas of product management such as design thinking, portfolio management and product marketing.
Topics
Design Thinking / Customer Perspective to New Product Development

Design Thinking / Customer Perspective to New Product Development

Portfolio Approach to Product Lifecycle Management

Portfolio Approach to Product Lifecycle Management

Go-To-Market Strategies

Go-To-Market Strategies

Strategic Integrated Marketing Communication for the Product Portfolio

Strategic Integrated Marketing Communication for the Product Portfolio

Advertising in a Digital World & the Relevance of Traditional Media

Advertising in a Digital World & the Relevance of Traditional Media

Ad Agency Management

Ad Agency Management

This module will instil learners with a strategic view on portfolio management while covering key areas such as pricing strategy, brand strategy and marketing strategy.
Topics
Leveraging Innovation in Marketing

Leveraging Innovation in Marketing

Moving Beyond Functions: Leveraging Brand Portfolios

Moving Beyond Functions: Leveraging Brand Portfolios

Pricing Strategies for Brand Portfolios

Pricing Strategies for Brand Portfolios

Implications for B2B Marketing Strategy

Implications for B2B Marketing Strategy

This module provides learners with key insights into finance for the CBO role while understanding critical levers that can impact business outcomes.
Topics
Decoding Financial Statements

Decoding Financial Statements

Planning and Analysing Business Financials

Planning and Analysing Business Financials

Assessing Cost Implications

Assessing Cost Implications

Strategic Implications for the Marketing Function

Strategic Implications for the Marketing Function

This module covers key areas of talent and people management that is critical for C-Suite.
Topics
Managing Large Teams

Managing Large Teams

Adopting a Value-Based Leadership Approach

Adopting a Value-Based Leadership Approach

Decision Making in the C-Suite

Decision Making in the C-Suite

Negotiating Effectively

Negotiating Effectively

Communicating to Persuade

Communicating to Persuade

Collaborating Cross-Culturally

Collaborating Cross-Culturally

Have questions? Contact us

bg-image

Programme Director

Prakash Satyavageeswaran

Prof. Prakash Satyavageeswaran

Professor Prakash Satyavageeswaran is acknowledged for his expertise in bringing together research and practice to design impactful programs and executive learning experiences. Prof. Satyavageeswaran’s research has received over US$225,000 in grants from international organisations and the Government. He has authored articles in the Business Line and other media, cases including HBS case, and research articles and abstracts in international conferences. He is a member of the Board of Directors of the IIM Udaipur Incubation Centre. Formerly, he was a member of the Board of Governors of IIM Udaipur and the Chairperson for the two-year MBA program.

Expert Faculty

Prof. Manab Bose

Prof. Bose is a practitioner-scholar with 25+ years of experience spanning academia and industry, including roles with GE India and Colgate Palmolive India. He's an accomplished leader in business startups, turnaround, and leadership coaching. He holds an MA in English and has attended leadership development programs worldwide. Manab is k...See more

Prof. Rajesh Pandit

Prof. Pandit is a trusted advisor to corporate leaders and startup founders as he boasts nearly 3 decades of experience in startup advising and management consulting. He serves as a visiting faculty at IIM Ahmedabad and Udaipur, specialising in Entrepreneurship and B2B Marketing. After 17 years in leadership roles at global organisations...See more

Prof. Shobhit Aggarwal

Prof. Aggarwal is CFA Level II qualified faculty who holds an FPM in Finance and Accounting from IIM Bangalore, a PGDM from IIM Lucknow and a BE from NSIT. His career includes roles as Head of Department at SRMCEM (Lucknow), visiting faculty, and positions at Adventity Global Services, Irevna Research Services, and ICICI Bank. His researc...See more

Prof. Manab Bose

Prof. Bose is a practitioner-scholar with 25+ years of experience spanning academia and industry, including roles with GE India and Colgate Palmolive India. He's an accomplished leader in business startups, turnaround, and leadership coaching. He holds an MA in English and has attended leadership development programs worldwide. Manab is k...See more

Prof. Rajesh Pandit

Prof. Pandit is a trusted advisor to corporate leaders and startup founders as he boasts nearly 3 decades of experience in startup advising and management consulting. He serves as a visiting faculty at IIM Ahmedabad and Udaipur, specialising in Entrepreneurship and B2B Marketing. After 17 years in leadership roles at global organisations...See more

Prof. Shobhit Aggarwal

Prof. Aggarwal is CFA Level II qualified faculty who holds an FPM in Finance and Accounting from IIM Bangalore, a PGDM from IIM Lucknow and a BE from NSIT. His career includes roles as Head of Department at SRMCEM (Lucknow), visiting faculty, and positions at Adventity Global Services, Irevna Research Services, and ICICI Bank. His researc...See more

*The profiles mentioned above are indicative and may change during the course learning process.

Learn Before You Leap

Get equipped with the requisite knowledge before you get trained

Get premium access to Linkedin Learning for six months:

Get premium access to Linkedin Learning for six months:

The moment you opt for this learning, some exciting perks await you, which shall:

  • Unplug a treasure trove of high-quality, exclusive content tailored specifically for you.
  • Help with gaining invaluable insights from influential global visionaries.
  • Help you stay ahead of the competition by accessing cutting-edge skill development courses at your own pace.
Engage in Webinars

Engage in Webinars

  • Your participation in our monthly webinars will enable remarkable opportunities for unparalleled growth and insights.
  • Leverage the power of exclusive 1:1 conversations with distinguished business experts
  • Unearth transformative insights from cutting-edge trends, reshaping business landscapes.
  • Handpicked and thoughtfully curated webinars, meticulously designed to elevate your learning experience throughout the course.

Admission Process

What Makes IIM Raipur Strategic CMO Course Exceptional
What Makes IIM Raipur Strategic CMO Course Exceptional
What Makes IIM Raipur Strategic CMO Course Exceptional

Programme Fee

₹ 3,39,000 + GST
Enquire Now
Instalment Schedule
Amount
Registration Fee
₹ 51,000 + GST
1st Instalment
₹ 96,000 + GST
2nd Instalment
₹ 96,000 + GST
3rd Instalment
₹ 96,000 + GST

FAQs

About The Programme

IIM Udaipur is one of the fastest-growing B-Schools among the new IIMs, with a strong pedigree in research. It is ranked #4 among Indian B-Schools for its research work. The Consumer Culture Lab at IIM Udaipur is widely recognised for its efforts in consumer research and is widely sought after by the industry.

    The Chief Business Officer Programme is a premium offering of IIM Udaipur, chaired by Prof. Prakash Satyavageeswaran. This programme, delivered by experts from academia, industry and research with a blend of experiential learning through Masterclasses and Gamified Simulations, enables learners to transition into / become effective CBOs.

    As IIM Udaipur Executive Alumni, participants can avail of the following benefits

    • IIMU e-mail address (after completion of the program)
    • Invitations to certain events of the institute
    • Discounts on the institute’s executive education programmes
    • Inclusion on the mailing list for the Institute newsletter and other updates

    Executive Alumni Fees will be applicable as per institute policy.

    IIM Udaipur seeks participants with high intellectual rigour and intent to learn to complete the programme.

      Participants will benefit by attending all Sessions of a given course. Upon fulfilling the attendance criteria set, they will be eligible for a participation certificate. Candidates will qualify for successful completion only upon fulfilling the attendance and course evaluation criteria.

      A special discount offer exists only for a minimum of five nominations. A discount of up to 10% on the programme fee may be offered for bulk nominations of 5 participants or more from a single corporation. However, the extent of the discount will be determined on a case-to-case basis.

        Classes are conducted over a live online platform. Classes will be tentatively scheduled over weekends, either Saturday or Sunday, in two sequential sessions of 75 minutes, with a 15-minute break in between. The schedule is defined at the discretion of IIM Udaipur.

          The programme design is well balanced between the day-to-day commitments of the participants and what is expected of executives in a CBO role. The curriculum includes a mix of Case Studies, Working Sessions, Masterclasses, and Simulation Exercises.

            GameStudio's Gamified Simulation exercise with Gamestudio CXO simulations will provide participants much-needed hands-on experience as a CBO.

            Moreover, our masterclasses from marquee CXOs will help participants relate to the day-to-day functioning of the C-Suite under different contexts through a different lens.

            Eligibility

            The minimum education qualification for candidates to apply for this programme is a UG Qualification. Either a Diploma (10+2+3) or Bachelor's Degree or equivalent (10+2+3) or (10+2+4) with a minimum of 50% aggregate marks.

              Candidates with two years of Master's Degree or equivalent from a recognized University (such as UGC, AICTE, DEC, AIU, State Government, etc.) in any discipline with a minimum of 50% aggregate marks are preferred.

              Candidates require a minimum of 5 years of work experience post-completion of the qualifying education mentioned above.

              Admission to this programme involves a rigorous review of your resume and statement of purpose by the IIM Udaipur Admissions team.

                Only participants with demonstrated fast-track career progression and high learning intent required for CXO roles will be admitted into this programme.

                Selection is by invitation only and on a rolling basis. We generally overbook our batches. In case of an overbooked batch size, applicants in earlier selection rounds who have received their provision offer letters and paid registration fees to block their seats will be preferred over applicants from later selection rounds.

                Fees

                The programme fee has been split into a standardised instalment schedule to facilitate ease of payments for participants. However, if you still need to avail of a loan, please get in touch with our counsellors for more details.

                  Imarticus Logo
                  Follow Us

                  GLOBAL PRESENCE

                  INDIA

                  UAE

                  Executive Programs