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Day: February 7, 2023

Forget Old-School Hiring And Opt For Strategic Sourcing Solutions

Posted on by Imarticus Learning

Companies are constantly hiring more talent. But it has become tough to find the right person for the job. According to an analysis by Harvard Business Review, companies are relying on outside talent in recent years. This is one of the key reasons for struggling to meet personnel requirements.

As per the LinkedIn Learning Report, 2020, 94% of employees have stated that they would stay at a company longer if the employer invests in learning and development. Companies need to update their old-school hiring processes. They should opt for strategic sourcing solutions to meet their talent requirements. Companies should adopt training and development sessions. They would help upskill the existing talent base to meet the changing requirements.

68% of employees prefer to learn at work. But only 5% of companies have implemented leadership development at all levels. Companies need to adapt to modern talent solutions. They should listen to the feedback from the team to reorient the training and development program as a sourcing program for business needs.

How Imarticus Learning can help

Companies can choose Imarticus Learning as a partner to upskill the existing talent base in the organisation by opting for the corporate training program. We work with the mission to develop the leaders of tomorrow by delivering purposeful learning experiences. Imarticus Learning offers several programs in areas like marketing, finance, technology and analytics.

There is a mix of hands-on knowledge and practical training. Thus, there is a fine balance between in-class learning and exposure to practical concepts that are helpful in day-to-day operations. Companies can use these learning programs to transform their workforce. We offer holistic learning and development solutions that can be useful throughout the employee life cycle. Thus, Imarticus can be a one-stop shop for the entire learning and development requirements of an organisation.

Why you should choose Imarticus Learning

We have a wide variety of programs. Companies can choose one per their requirements. This will help their team get better at their jobs and achieve better profitability for the business. We have tied with several premier institutions like IIMs and IITs. This has helped develop rigorous programs that are experiential, valuable and progressive.

Imarticus Learning follows a structured approach to analyse upskilling requirements. We build a customised training plan for corporate training clients. We focus on delivering programs that are aligned with the mission of the organisation. Thus, we can help push the learning curve of employees for better results.

There are 150+ academic mentors and over 350 industry mentors. The experienced faculty members help learners with reflective observation, abstract conceptualisation and active experimentation.

We follow an activity-led learning model. The learning management system-based experience has videos and smart classrooms. These help the workforce get an in-depth learning experience. At the same time, it provides workable sourcing solutions to talent requirements.

Conclusion

It is the right time to redefine the hiring strategies. With the increased talent shortage and evolving requirements, companies should include corporate training to retain and attract talent.

It will also improve the employer’s reputation. This will help get better applications for the existing job roles. Imarticus Learning is an ideal choice for this since we have partnered with several leading institutes. We offer a wide range of programs that can cover the requirements of various departments.

Companies need to realise that they should take steps today to create processes that can handle the evolving requirements of the business for the next few years.

Who are the ideal candidates for a full stack developer course

Posted on by Imarticus Learning

While working on an application, one generally wonders who is responsible for it. The first thought that comes to our mind is a web developer. However, it is not the right answer. 

The person responsible for developing the application is a full-stack developer. Even though it is an umbrella term for people who develop full-fledged applications, they uphold tons of responsibilities. 

As of now full-stack developers are touted with highly skilled coding and can fix any kind of problem thrown at them. In this article, we will learn about what is full-stack web development, who is a full-stack developer and who is an ideal candidate for it. 

What is Full-Stack Development? 

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Developers who are specialised in full-stack development i.e, being well versed with both the frontend and backend of software or applications are full-stack developers. They are primarily involved in handling tasks related to programming, designing and debugging websites and also managing databases. Full stack development requires the developer to determine the look, feel and functionality of an application. 

Full stack development is a demanding job that poses a bright scope in the future across the world. Hence, if you are interested in becoming a full-stack developer, you might have to undergo some critical training and become an expert in different coding languages. 

Responsibilities of a Full-Stack Developer

The job of a full-stack developer is not that easy; they have to perform certain responsibilities to give themselves a competitive advantage in the industry. 

A few responsibilities include –

  • Developing the front end and designing the back end of the application: With the help of HTML/CSS and JavaScript frameworks, a developer can build a seamless interactive user interface. Building a robust backend architecture is also an important responsibility for a Full-Stack developer. 
  • Creating servers and databases: The systems developed by the developers should be resilient to outages is one of the primal duties of a full-stack developer. These systems must function endlessly is the sole responsibility of the developers. 
  • Cross-Platform Compatibility: The full-stack developer must ensure that the applications should run smoothly on all operating systems like Linux, Windows and macOS. 
  • API Development: The developer is solely responsible for API architecture. Depending on the application architecture, these APIs are designed to provide concrete data from the servers. 
  • Fulfilling all technical and consumer requirements: The key responsibility of the developer is to build a robust responsive application and meet all customer needs and engagement. 

Who Are the Ideal Candidates for Taking Up a Full-Stack Developer Course? 

Full-stack developer courses might seem cumbersome if you are not well-versed with the front and back end of the application primarily. It requires a specific amount of skill set to become a successful full-stack developer. They are: 

To Have a Clear Idea of Front and Back-End Frameworks 

An ideal candidate to take up a full-stack developer course has to have a clear knowledge of both front and back-end frameworks. They should have primary knowledge of HTML, CSS and JavaScript. These help in making the content of the webpage more enticing and decorative. 

Additionally, having a concept of Javascript in environments like NodeJS and Express JS is also important to become a full-stack developer. Also using Python in Django and Flask framework is a pivotal skill that is required for candidates to take up a course on full-stack development. 

Knowing about Database Management Systems 

An ideal candidate for taking up a full-stack developer course should have a clear concept to perform Relational mapping that will fetch data from the database. Some popular languages used for Database Management Systems (DBMS) are MySQL, SQL, MongoDB and Oracle database. 

Additionally, the ideal candidate should have a clear understanding of GitHub, Subversion, Heroku and Microsoft Azure. This would help them to manage project files, keep track of things they are working on, deploy products on cloud service providers etc. 

Having Impeccable Soft Skills

Since we are talking about an ideal candidate who is willing to take up a full-stack developer course, then it is pivotal that they also possess some basic soft skills. They are: 

  • Being Creative: The candidate must understand the objectives of the product and create the product to enhance customer engagement. 
  • Able to do strategic planning: Being able to plan is another of the important soft skills required by the candidate. They should possess an optimal aptitude for design, development and implementation phases strategically to streamline the procedure seamlessly. 
  • Having Analytical Skills: A candidate must possess the ability to analyse proper information accurately and make logical as well as data-driven decisions. This would further help in maximising efficiency. 
  • Having problem-solving skills: This is a crucial skill needed by the candidate to take up a front-end developer course. They should be able to predict any error and develop a seamless bug-free application. However, this should be created from a business perspective to ensure the smooth conduction of tasks. 
  • Being efficient with time management: The candidate should be efficient with their time management skill and can meet the deadline and produce top-notch quality hand in hand. 

Conclusion 

Becoming a full-stack developer comes with its own set of perks. However, there are certain drawbacks to it as well. The coursework of a full-stack developer is lengthy and cumbersome and aspirants often get bored and leave the course. 

However, if you want to learn data structures and algorithms and get a postgraduate full-stack developer certification, check out Imarticus Learning’s Full Stack Developer Pro course. The program provides you with a guaranteed job assurance. If you tick the above list of skills of being an ideal candidate, check out their website, right away! 

What does search engine optimisation mean and how does it work

Posted on by Imarticus Learning

Search Engine Optimization (SEO) is simply the practice of optimizing a website or its content so that it ranks higher in search engine results pages (SERPs) for relevant keywords or phrases. The goal of SEO is to enhance the visibility of a website and ultimately drive more organic traffic to it.

SEO can be divided into two main categories: on-page SEO and off-page SEO. On-page SEO basically refers to the optimization of individual pages on a website to improve their ranking in search engine results pages, while off-page SEO contributes to the optimization of a website’s external factors that can affect its ranking, such as the number and quality of backlinks from other websites. 

On-page SEO

On-page SEO involves optimizing individual pages on a website to rank higher and earn more relevant traffic in search engine results pages. The following are some of the key on-page SEO elements that you should focus on:

  • Content: Content is king in SEO, and search engines prioritize websites that provide high-quality, relevant, and keyword-optimized content. The content should be original, informative, and engaging to both users and search engines.
  • Title Tag: The title tag is the HTML element that specifies the web page title. It is typically displayed in the browser tab and is also used as a clickable link in search engine results pages.
  • Meta Description: The meta description is basically a short summary of a web page’s content, and it is typically displayed in the search engine results pages.
  • Keyword Optimization: Keyword optimization involves researching and using relevant keywords or phrases in the content, title tag, meta description, header tags, and other elements of the web page.

Off-page SEO

Off-page SEO simply refers to the optimization of a website’s external factors that can affect its ranking in search engine results pages. The following are some of the key off-page SEO elements that you should focus on:

  • Backlinks: Backlinks are simply linked from other websites to your website, and they are an important factor in determining the authority & relevance of your website in the eyes of search engines.
  • Social Media: Social media can help to build a strong online presence, improve brand awareness, and drive traffic to your website. Social media signals, such as likes, shares, and followers, can also be considered by search engines when ranking websites.
  • Directory Listings: Directory listings, such as Yellow Pages and Yelp, can help to improve a website’s visibility in search engine results pages, especially for local search queries.

How does SEO work?

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Search engines basically use complex algorithms to determine the relevance and quality of a website and its pages for specific keywords or phrases. There are numerous ranking factors that search engines consider when ranking websites, but the most important are:

Relevant and Quality Content: Search engines prioritize websites that provide relevant, high-quality content that is optimized for specific keywords or phrases.

On-page optimization: Search engines consider factors such as the title tag, meta description, header tags, and keyword usage when evaluating the relevancy and quality of a website’s content.

User Experience: Search engines also consider factors such as website load speed, mobile responsiveness, and the overall user experience when ranking websites.

Backlinks: The number and quality of backlinks from other websites can also impact a website’s ranking in search engine results pages.

Technical Optimization: Technical optimization includes factors such as website architecture, URL structure, and the use of appropriate technology (such as SSL certificates) to ensure the website is accessible to both users and search engines.

Enrolling in a digital marketing course is a great way to learn more about SEO. Not only will you gain in-depth knowledge of SEO, but you will also learn about other aspects of digital marketing, such as social media marketing, content marketing, and email marketing.

Explore a Career in Digital Marketing with Imarticus Learning.

Our digital marketing online training course will equip you with the essential skills you need to succeed in the digital marketing industry. The course covers an array of topics, including SEO, social media marketing, email marketing, and more. Additionally, The course is taught by industry experts who have years of experience in the field.

Course Benefits for Learners:

  • You will gain practical skills and knowledge that are directly applicable to the digital marketing industry, which will help you to succeed in your future career.
  • The digital marketing certification course is taught by experienced industry professionals who bring their real-world experience to the classroom and provide insights and advice to help you succeed.
  • The online format of the course allows you to learn quickly, making it easier to fit your education into your busy life.

The Ultimate Cheat Sheet On Data Analysis With Tableau

Posted on by Imarticus Learning

Tableau is one of the best data visualization tools out there. It’s flexible and easy to use, and it comes with a ton of built-in functions and features that make it very powerful.

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Tableau is a popular data visualization tool that can be used to analyze and present data. It is used by people from all walks of life, from social media managers to data scientists, to create visually appealing and informative reports. It allows you to easily create dashboards for visual analysis, which you can use to share your findings with others in your organization. 

Data visualization with Tableau has three main components:

Data Connections

These allow you to connect Tableau to your data sources. Tableau supports connecting to the most popular databases and cloud storage providers like Google Sheets, Amazon Redshift, Azure SQL Database, etc.

Visualizations 

This is where you create charts, graphs, and other visualizations based on your data connections. You can also create calculated fields that give you additional flexibility when creating visualizations. For example, if you want a bar chart but don’t have enough data points to create multiple bars (for example), creating a calculated field will let you do just that!

Dashboards

Dashboards are collections of visualizations that provide insights into key performance indicators (KPI). They can also include filters that limit what data is displayed.

Types of charts

Line Chart

A line chart is a great way of tracking trends over time. A line chart will be your best option if you have data that changes slowly over time (like sales numbers). Line charts can also be used to compare two sets of data over time. The lines themselves typically connect points that fall on the same date, making it easy to see changes over time.

Bar Chart

Bar charts are similar to line charts, but they show more than one variable at once—for example, showing sales by brand and product category. Bar charts are also good for comparing multiple sets of data at once. Suppose you have a list of items in different categories. In that case, using a bar chart will let you compare them side-by-side on one visual element instead of having separate visuals for each category or variable.

Scatter Chart

A scatter chart is a great option for comparing two different variables. It’s also a good choice when you have a large number of data points or when the data is fairly sparse, and you want to see clusters or trends in the data.  

A scatter plot has two axes: one for the x-coordinate and the other for the y-coordinate. The x-axis represents time or some other variable, while the y-axis represents other variables like revenue or profit. The values on both axes are usually represented by numbers or words as opposed to lines or shapes (such as bars). 

Scatter plots are useful because they allow you to see whether there is any correlation at all between your variables. They also allow you to see if there’s any pattern in how these variables change over time (this will be more apparent when multiple points are plotted on your scatter plot).

Combined Axis Chart

A combined axis chart is a useful tool for comparing two variables at once. It allows you to look at the values of both the variables on one graph with different scales for each axis. You can also use this type of chart to compare multiple sets of data (such as regions). 

A combined axis scatter chart combines both axes into one axis, allowing you to visualize three variables at once. It’s useful when you want to compare multiple variables over time or across different categories—for example, comparing sales by the department overtime or comparing sales by category in different markets.

Tree Chart

A tree chart is a good choice when you want to show hierarchical data, such as a company’s organizational structure or product line structure. Tree charts are also useful if your data set has multiple levels within each category, such as the different levels in an organization’s hierarchy or the different tiers of products produced by an organization.

Stacked Bar Chart 

Stacked bar charts are ideal for displaying how two factors interact with one another—for example, how much more money someone makes if they have a college degree compared with those who don’t have one. Stacked bar charts can also be used to show percentages or proportions over time. 

Imarticus learning understands the need of the hour and has curated a tableau certification course that covers all the industry-standard methodologies. Get in touch with us through our chat support, or drive to our training centers in Mumbai, Thane, Pune, Chennai, Bengaluru, Gurgaon and Delhi for tableau courses and tableau certification related queries.

What’s impeding investment banking courses online?

Posted on by Imarticus Learning

What’s impeding investment banking courses online?

Despite being known for its intricate financial model, investment banking is a lucrative career that serves multiple business units. Investment banking is a distinctive branch of operation that enables individuals or institutions involved to assemble capital and imparts financial counseling to them. 

However, the dearth of enrollment in investment banking courses online today is evident. So, what’s impeding investment banking courses online?

  • Absence of Human Interaction – With the world embracing the digital transformation that Covid-19 imposed on us, some sectors have and are still incurring colossal losses including the online investment banking education sector. The leading factor contributing to the lack of students enrolling in these courses is the compromised mode of communication. Offline classes have proven to be effective in increasing the retention rate amongst learners. The online mode of education leads to a lack of feedback and low motivation.
  • Technological Issues – Just like any other technology, the online mode suffers through not only glitches but also other problems faced by learners from different regions. For example, not everybody will have access to fast internet or internet at all to learn about this complex discipline. The internet is a privilege that the majority don’t have access to.
  • Compromised Finances – Investment banking is a comparatively expensive course and with the economic disruption caused by the pandemic, the purchasing power of people has diminished significantly. Therefore, investing in an online course has become a matter of skepticism and not many want to pursue investment banking certification without the certainty that they will get a return on their investment.
  • Lack of Practical Exposure – With online education taking over, the theory has far-left practical industrial exposure behind. Offline education was instrumental in providing first-hand experience and industry-relevant training to learners. With the digitization of education, the practical knowledge that learners look for has been vitiated.
  • Lack of a Conducive Educational Environment – Offline education instilled in learners a sense of discipline and a conducive environment to grasp knowledge through interactive measures. Even though online education is more flexible and gives learners a chance to learn at their own pace, it also nullifies classroom etiquette and the responsibility that comes with it. Low motivation is one of the major factors contributing to the lack of students who want to learn investment banking.

Why should you enroll in our investment banking course?

Our investment banking course is a 180-hour long detail-oriented course that enables you to earn your Certified Investment Banking Operations Professional (CIBOP) credentials. Our curriculum has been curated to equip you with the skills that are required to master a career in investment banking along with treasury and clearing services. 

  • Job relevant skills 
  • Increased employability
  • Earn industry certifications
  • Learn live
  • State-of-the-art classrooms 

Advantages of our program

Designed to ensure that you can fast track your career in investment banking, our course provides you with:

  • Practical experience – Apart from stressing the theoretical foundation, we also make sure that you have a powerful practical base. This is induced by including trading simulations and case studies. We ensure that the practical first-hand experience you need to gain an in-depth understanding of the real-time job and industry is not compromised.
  • Industry-specific curriculum – Complex securities, derivative products along with their trading lifecycles and functions; it is all included in our curriculum so that you don’t miss out on the important aspects of the stream.
  • Learning management systems – Our educational facilities are not limited to classrooms. We go above and beyond to provide you with all the materials and resources you need to brush up on your concepts even when studying online via our seamless LMS experience.
  • Tech-enabled education – We aid your education by providing both internal and external technology that enables you to keep up with your reading material and connect with your coursework without any disruptions.
  • Assured placement – Our dedicated career assistance team counsels you thoroughly by providing important and appropriate industry advice. From helping you create a first-class portfolio to guiding you through your interview prep, our team supports you through it all. 

Conclusion

Investment banking is an exciting career that has proven to be rewarding. However, due to the lack of an influx of industry experts, the field of work is gradually dying. This can be prevented by encouraging more people to opt for courses that ensure your all-round development and upskilling in this industry rather than demoralizing them for wanting to pursue this career path.