Indian Institute of Technology Roorkee

Professional Certificate In Digital Marketing And MarTech, CEC, IIT Roorkee

Professional Certificate In Digital Marketing And MarTech, CEC, IIT Roorkee

Excel in Digital Marketing and MarTech

Application Deadline

Mode of Training
Live Online Training

Class Schedule
Saturday and Sunday

Duration
4.5 months

Indian Institute of Technology Roorkee

Professional Certificate In Digital Marketing And MarTech, CEC, IIT Roorkee

Excel in Digital Marketing and MarTech

Application Deadline

Mode of Training
Live Online Training

Class Schedule
Saturday and
Sunday

Duration
4.5 Months

Our Alumni work at

About Our Professional Certification In Digital Marketing And MarTech

In the era of digital transformation, businesses rely on technology and digital channels to connect with existing and potential consumers. Technological advancements are creating a constant need for skilled professionals who are well versed in digital marketing and possess the ability to learn and adapt in an ever-changing field. We’ve created this up-to-date digital marketing and MarTech course with IIT Roorkee for digital marketing aspirants who want to learn the fundamentals of digital marketing including social media, SEO and affiliate marketing from a premier institution.

Learn Job-Relevant Skills

Build a rewarding digital marketing and MarTech career by learning the latest tools and techniques, understanding emerging trends, algorithms and working on real-world digital marketing projects.

Gain a Certification from IIT Roorkee

Upgrade your profile and become the preferred candidate at every job interview.

Learn from IIT Faculty

Learn from the best trainers and faculty in India through live online sessions and discussions.

Get Mentored By Industry Experts

Our highly-skilled program mentors will assist you through the program and encourage you to move towards your goals.

Indian Institute of Technology Roorkee

#4

Overall Category
NIRF Ranking 2021

#5

Overall Category
NIRF Ranking 2021

Discover premium education standards that set you apart:

Live training by IIT faculty

Campus immersion at IIT Roorkee

Certification from IIT Roorkee

Curriculum design by IIT Roorkee

Looking for a Unique Digital Marketing and MarTech Course?

This 4.5-month digital marketing and MarTech program is uniquely designed by the IIT faculty and industry leaders to help you learn the functioning of the modern digital marketing industry, the use of technology and digital marketing channels like social media, emails, paid and organic search. This comprehensive digital marketing course will enable you to streamline your marketing processes, build digital marketing strategies and provide means to help businesses reach theirtarget audience.

INDUSTRY-SPECIFIC TRAINING

Get a comprehensive overview of digital marketing and MarTech and learn practical applications through case studies.

CURRICULUM

Our leading-edge curriculum is tailored to provide you with in-demand skills, an effective understanding of the subject matter and its practical application.

EXTENSIVE CAREER SUPPORT

We tailor our training and offer placement support to help you achieve your unique career goals through resume enhancements and interview preparation.

CAMPUS IMMERSION

Get an opportunity to visit the IIT Roorkee campus, interact with your peers and experience what campus life feels like at IIT Roorkee.

Trusted By Millions Of Learners Around The World

Curriculum Highlights

Module 1

  • Role of Marketing
  • Consumers and Consumption
  • Segmentation, Targeting and Positioning
  • Designing Products and Services
  • Pricing and Channels
  • Using Communication to Engage Customers

Module 2

  • Introduction to Digital Marketing Basics
  • Digital vs. Traditional Marketing
  • Why Care About Digital Marketing?
  • Revisiting Marketing Mix: Digital Perspective with Case Study
  • Opportunities in Digital Marketing in India

Module 3

  • Personas in Digital Marketing
  • Developing, Using and Refining Personas
  • The Personas and User Journeys
  • Consumer Journey Mapping Frameworks
  • Digital Marketing Mix and Digital Models
  • Case-based Discussions

Module 4

  • Site Content and Design - Rules and Frameworks
  • Creating a Wordpress/Canva Website
  • Usability Testing, Launch and Management

Module 5

  • Basics of SEO: On Page and Off Page
  • Methods and Best Practices for Traffic Building
  • Website Optimisation
  • Use of Backlinks
  • Paid and Organic Search
  • Choosing the Right Keywords
  • Keyword Research Tools
  • Google Adwords
  • Set Up, Manage and Optimise a Google Ad Campaign
  • Google Analytics

Module 6

  • Content Marketing Ecosystem
  • Using Content for Storytelling
  • Content Strategy - Message Architecture and Thought Leadership
  • Producing, Optimising, Distributing and Integrating Content
  • Content for Blogs and Videos
  • Integrated Content Marketing
  • Copywriting for Social Media

Module 7

  • Adding Email to Marketing Strategy
  • Email: Branding and Retention Tools
  • Email Marketing as a Process
  • Contacts and Lists
  • Effective Email Strategy

Module 8

  • Social Media Marketing - Trends
  • Social Media Marketing as Content Marketing
  • Paid, Earned and Shared Media
  • Social Media Landscape and Platforms - An Overview
  • Social Media Strategy and Selecting the Right Channels
  • Publishing on Social Media
  • Interacting with Customers on Social Media
  • Facebook, Instagram and Snapchat Marketing
  • Twitter, Linkedin and Youtube Marketing
  • Mobile Advertising
  • Influencer Marketing

Module 9

  • Preparing a Media Brief
  • Key Terminologies
  • Types of Advertisements
  • Advanced Media Management

Module 10

  • E-commerce Fundamentals and Business Models
  • Free and Paid Traffic for E-commerce
  • Optimising Conversions for E-commerce
  • Affiliate Marketing

Module 11

  • Descriptive, Predictive and Prescriptive Analytics
  • Market Basket Analysis
  • Sentiment Analysis

Module 12

  • Digital Communication Strategy
  • Branding for Digital Communications
  • Personal Branding in a Digital World
  • Getting Ready for Digital Marketing Roles

Learn Before You Leap

Get equipped with the requisite knowledge before you get trained

Get premium access to Linkedin Learning for six months:

The moment you opt for this learning, some exciting perks await you, which shall:

  • Introduce you to subject matter from intellectual domain experts
  • Familiarise you with Linkedin Learning offering basic concepts before your actually learn
  • Offer you the flexibility to learn at your pace
Webinars:

Your participation in monthly webinars with profound industry experts allows:

  • 1:1 conversation with business experts
  • Insightful learning about recent industry trends
  • An improved professional growth

Get 6 months access to one of the most premium job portals offering sophisticated job search tools and resources that give you a competitive edge to find your dream job faster and more efficiently.

Job Intellect
Get access to ‘valuable insights’ that will help you compare your application with other applications obtained for a specific job.
Talent Scout Status
Stay updated whenever a recruiter takes any action and get step by step viewing access to your job application.
Job Application Pursual
Avail the benefit of one follow-up per week for the job you’ve applied for. If not used shall be carried forward to the following week.
Talk to Recruiters Who Shortlist You
Get access to ‘valuable insights’ that will help you compare your application with other applications obtained for a specific job.
You Get The Spotlight
Get recruiters' attention with a boosted ranking and highlighted certifications. Discover your dream job with the help of business experts
Job Intellect
Get access to ‘valuable insights’ that will help you compare your application with other applications obtained for a specific job.
Talent Scout Status
Stay updated whenever a recruiter takes any action and get step by step viewing access to your job application.
Job Application Pursual
Avail the benefit of one follow-up per week for the job you’ve applied for. If not used shall be carried forward to the following week.
Talk to Recruiters Who Shortlist You
Get access to ‘valuable insights’ that will help you compare your application with other applications obtained for a specific job.
You Get The Spotlight
Get recruiters' attention with a boosted ranking and highlighted certifications. Discover your dream job with the help of business experts

Projects that you will work on

Case studies give you a sneak peek into the marketing strategies being used by large brands to retain their competitive advantage. We have partnered with industrial stalwarts to understand their decision-making process and the resulting impact of their marketing strategies.

tata motors

Tata Motors used social media to reposition itself as a modern and futuristic brand, and broke the stereotype of being old fashioned.

hindustan unilever limited

Be Beautiful, an online fashion website by HUL, used content marketing strategies to cater to the fashion needs of women.

Cadbury

Cadbury, India’s largest chocolate brand, used a clever strategy on social media to drive a successful campaign against cyberbullying.

Tools & Technologies Covered

Google Keyword Planner
Google Trends
Google Search Console
Google Tag Manager
Google Analytics
Ahrefs
Facebook
Canva
Meta Creator
Meta
Wordpress
SimilarWeb
Unbounce
Woorank
Spyfu
Google Keyword Planner
Google Trends
Google Search Console
Google Tag Manager
Google Analytics
Ahrefs
Facebook
Canva
Meta Creator
Meta
Wordpress
SimilarWeb
Unbounce
Woorank
Spyfu
Google Keyword Planner
Google Trends
Google Search Console
Google Tag Manager
Google Analytics
Ahrefs
Facebook
Canva
Meta Creator
Meta
Wordpress
SimilarWeb
Unbounce
Woorank
Spyfu

Will i get certified?

Upon successfully completing this program, you’ll earn a Professional Certificate In Digital Marketing And MarTech, CEC, IIT Roorkee that is co-branded by our knowledge partner, IIT Roorkee. This Professional Certification in Digital Marketing and MarTech, CEC, IIT Roorkee will add considerable value to your professional credentials.

Earn your Certificate
Share your Achievements
Advanced Certification In Digital Marketing And MarTech
Advanced Certification In Digital Marketing And MarTech
Advanced Certification In Digital Marketing And MarTech
Advanced Certification In Digital Marketing And MarTech

Grow with Imarticus Learning

We are focused on giving you an integrated learning experience. With our one-of-its-kind career support services, we continue to support you as you take a step into your career with a renewed perspective. With our training, you will be able to explore unlimited opportunities in the digital marketing and MarTech sector.

Career Services - Grow With Imarticus Learning
Career Services - Grow With Imarticus Learning
Career Services - Grow With Imarticus Learning
Faculty
Prof. Kalpak Kulkarni

Prof. Kalpak Kulkarni

Dr. Kalpak Kulkarni is an Assistant Professor of Marketing at the Department of Management Studies, Indian Institute of Technology Roorkee, Specializing in digital and social media marketing training. With a Ph.D. from the Shailesh J. Mehta School of Management, IIT Bombay, his research expertise lies in understanding consumer evaluation of new-age...See More

Prof. Saurabh Arora

Prof. Saurabh Arora

Sourabh Arora is an Assistant Professor at DoMS, IIT Roorkee. He worked as an assistant professor at XLRI, Jamshedpur. He earned a PhD from IIT Kharagpur and MBA in Marketing from the University School of Management, Kurukshetra University. His areas of interest include Consumer Behaviour, Showrooming, Webrooming and Multi-channel Shopping.

Nitesh Kuchhal - Alumnus of IIM Calcutta

Nitesh Kuchhal

Nitesh Kuchhal is an Alumnus of IIM Calcutta (2011-13). He has over 6 years of experience in Digital Marketing. He is the founder & CEO of a Gurgaon based Digital Marketing & Digital Product Startup - Purple Brick Consulting. He has hands-on experience in nearly all facets of digital marketing - Marketing Automation, Email Marketing, Content Market...See More

Prof. Kalpak Kulkarni

Dr. Kalpak Kulkarni is an Assistant Professor of Marketing at the Department of Management Studies, Indian Institute of Technology Roorkee, Specializing in digital and social media marketing training. With a Ph.D. from the Shailesh J. Mehta School of Management, IIT Bom...See More

Prof. Saurabh Arora

Sourabh Arora is an Assistant Professor at DoMS, IIT Roorkee. He worked as an assistant professor at XLRI, Jamshedpur. He earned a PhD from IIT Kharagpur and MBA in Marketing from the University School of Management, Kurukshetra University. His areas of interest include...See More

Nitesh Kuchhal

Nitesh Kuchhal is an Alumnus of IIM Calcutta (2011-13). He has over 6 years of experience in Digital Marketing. He is the founder & CEO of a Gurgaon based Digital Marketing & Digital Product Startup - Purple Brick Consulting. He has hands-on experience in nearly all fac...See More

About the IIT Roorkee - Imarticus Learning Partnership

Nikhil Barshikar - Founder and Managing Director, Imarticus Learning

Nikhil Barshikar

Founder and Managing Director, Imarticus Learning

The digital age has heralded a new era in which technology and digital abilities are at the fore. We are committed to providing ou...See More

The digital age has heralded a new era in which technology and digital abilities are at the fore. We are committed to providing our students with the greatest quality education possible, and our collaboration w...See More

Kalpak Kulkarni - Assistant Professor of Marketing IIT Roorkee

Prof. Kalpak Kulkarni

Assistant Professor, Marketing, IIT Roorkee

Dr. Kalpak Kulkarni is an Assistant Professor of Marketing at the Department of Management Studies, Indian Institute of Technology...See More

Dr. Kalpak Kulkarni is an Assistant Professor of Marketing at the Department of Management Studies, Indian Institute of Technology Roorkee, specalizing in digital and social marketing training. With a Ph.D. fro...See More

Watch few success stories that were created with Imarticus Learning

Program Fee

Program Fee
₹ 1,25,000 + GST
Registration Fee
₹ 20,000 + GST
Instalment 1(Day 0)
₹ 55,000 + GST
Instalment 2(Day 30)
₹ 50,000 + GST
Wait! I have some questions
About Program

You can attend these classes from anywhere on your laptop with an internet connection. You can join the class through a link shared with all the students before the beginning of the class.

You can start by filling up your application form. If you clear the minimum criteria, then you will have to go through the interview. Once you are selected for the interview, then you can enrol in this digital marketing and MarTech course.

All the lectures will be available for the students to view on Imarticus Learning’s LMS platform after the class is over. However, you will not be able to ask direct questions to the Professor or TAs for that class.

Yes, the minimum attendance policy for the complete course is 80% and minimum marks in all assessments for successful course completion is 50%. You will also need to complete all the assignments and projects as per the instructions.

There is a 3-day campus immersion module at IIT Roorkee during which participants will visit the IIT Roorkee campus to interact with their peers and learn from faculty. However, this is subject to the COVID-19 situation. The cost of travel and accommodation will be borne by the students.

No. Placement assistance will be offered by Imarticus. IIT Roorkee will be involved in the training and certification of the students.

The career services will be provided by Imarticus to the students who complete the course. We will help you build your resume, prepare you with workshops and mock interviews.

The live sessions will be scheduled on weekends – Saturday and Sunday. The timings will be communicated during counselling.

Yes, an IIT faculty will train you on the conceptual topics and help you build a strong foundation for digital marketing and MarTech. Industry experts will provide hands-on learning through projects and exercises.

The payment for the digital marketing and MarTech course can be made through credit card, debit card and net banking. One can either complete the process with a direct one-time payment or pay with equal monthly instalments with a bank loan.

20% of the program fee is set aside as a non-refundable amount. The balance amount will be refunded only as per the final decision made by IIT Roorkee and Imarticus management depending on the case.

Yes, we have scholarships available based on merit and experience. Please reach out to your program advisor for more details.

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