
Advanced Certification In Digital Marketing
And MarTech By IIT Roorkee
Advanced Certification In Digital Marketing And
MarTech By IIT Roorkee
Excel in Digital Marketing and MarTech
Application Deadline
Mode of Training
Live Online Training
Class Schedule
Saturday and Sunday
Duration
4.5 months

Advanced Certification in digital marketing and marTech by IIT roorkee
Excel in Digital Marketing and MarTech
Application Deadline | Mode of Training |
Class Schedule | Duration |
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About Our Advanced Certification In Digital Marketing And MarTech
In the era of digital transformation, businesses rely on technology and digital channels to connect with existing and potential consumers. Technological advancements are creating a constant need for skilled professionals who are well versed in digital marketing and possess the ability to learn and adapt in an ever-changing field. We’ve created this up-to-date digital marketing and MarTech course with IIT Roorkee for digital marketing aspirants who want to learn the fundamentals of digital marketing including social media, SEO and affiliate marketing from a premier institution.

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Discover premium education standards that set you apart:
Live training by IIT faculty
Campus immersion at IIT Roorkee
Certification from IIT Roorkee
Curriculum design by IIT Roorkee
Looking for a Unique Digital Marketing and MarTech Course?
This 4.5-month digital marketing and MarTech program is uniquely designed by the IIT faculty and industry leaders to help you learn the functioning of the modern digital marketing industry, the use of technology and digital marketing channels like social media, emails, paid and organic search. This comprehensive digital marketing course will enable you to streamline your marketing processes, build digital marketing strategies and provide means to help businesses reach their target audience.
Trusted By Millions Of Learners Around The World
Curriculum Highlights
Module 1
- Role of Marketing
- Consumers and Consumption
- Segmentation, Targeting and Positioning
- Designing Products and Services
- Pricing and Channels
- Using Communication to Engage Customers
Module 2
- Introduction to Digital Marketing Basics
- Digital vs. Traditional Marketing
- Why Care About Digital Marketing?
- Revisiting Marketing Mix: Digital Perspective with Case Study
- Opportunities in Digital Marketing in India
Module 3
- Personas in Digital Marketing
- Developing, Using and Refining Personas
- The Personas and User Journeys
- Consumer Journey Mapping Frameworks
- Digital Marketing Mix and Digital Models
- Case-based Discussions
Module 4
- Site Content and Design - Rules and Frameworks
- Creating a Wordpress/Canva Website
- Usability Testing, Launch and Management
Module 5
- Basics of SEO: On Page and Off Page
- Methods and Best Practices for Traffic Building
- Website Optimisation
- Use of Backlinks
- Paid and Organic Search
- Choosing the Right Keywords
- Keyword Research Tools
- Google Adwords
- Set Up, Manage and Optimise a Google Ad Campaign
- Google Analytics
Module 6
- Content Marketing Ecosystem
- Using Content for Storytelling
- Content Strategy - Message Architecture and Thought Leadership
- Producing, Optimising, Distributing and Integrating Content
- Content for Blogs and Videos
- Integrated Content Marketing
- Copywriting for Social Media
Module 7
- Adding Email to Marketing Strategy
- Email: Branding and Retention Tools
- Email Marketing as a Process
- Contacts and Lists
- Effective Email Strategy
Module 8
- Social Media Marketing - Trends
- Social Media Marketing as Content Marketing
- Paid, Earned and Shared Media
- Social Media Landscape and Platforms - An Overview
- Social Media Strategy and Selecting the Right Channels
- Publishing on Social Media
- Interacting with Customers on Social Media
- Facebook, Instagram and Snapchat Marketing
- Twitter, Linkedin and Youtube Marketing
- Mobile Advertising
- Influencer Marketing
Module 9
- Preparing a Media Brief
- Key Terminologies
- Types of Advertisements
- Advanced Media Management
Module 10
- E-commerce Fundamentals and Business Models
- Free and Paid Traffic for E-commerce
- Optimising Conversions for E-commerce
- Affiliate Marketing
Module 11
- Descriptive, Predictive and Prescriptive Analytics
- Market Basket Analysis
- Sentiment Analysis
Module 12
- Digital Communication Strategy
- Branding for Digital Communications
- Personal Branding in a Digital World
- Getting Ready for Digital Marketing Roles
Learn Before You Leap
Get equipped with the requisite knowledge before you get trained
Get premium access to Linkedin Learning for six months:
The moment you opt for this learning, some exciting perks await you, which shall:
- Introduce you to subject matter from intellectual domain experts
- Familiarise you with Linkedin Learning offering basic concepts before your actually learn
- Offer you the flexibility to learn at your pace
Webinars:
Your participation in monthly webinars with profound industry experts allows:
- 1:1 conversation with business experts
- Insightful learning about recent industry trends
- An improved professional growth
Get 6 months access to one of the most premium job portals offering sophisticated job search tools and resources that give you a competitive edge to find your dream job faster and more efficiently.
Projects that you will work on
Case studies give you a sneak peek into the marketing strategies being used by large brands to retain their competitive advantage. We have partnered with industrial stalwarts to understand their decision-making process and the resulting impact of their marketing strategies.
Tools & Technologies Covered
Will i get certified?
Upon successfully completing this program, you’ll earn an Advanced Certification in Digital Marketing and MarTech that is co-branded by our knowledge partner, IIT Roorkee. This Advanced Certification in Digital Marketing and MarTech will add considerable value to your professional credentials.



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Grow with Imarticus Learning
We are focused on giving you an integrated learning experience. With our one-of-its-kind career support services, we continue to support you as you take a step into your career with a renewed perspective. With our training, you will be able to explore unlimited opportunities in the digital marketing and MarTech sector.



Faculty
About the IIT Roorkee - Imarticus Learning Partnership

Nikhil Barshikar
Founder and Managing Director, Imarticus Learning
The digital age has heralded a new era in which technology and digital abilities are at the fore. We are committed to providing ou...See More
The digital age has heralded a new era in which technology and digital abilities are at the fore. We are committed to providing our students with the greatest quality education possible, and our collaboration w...See More

Prof. Kalpak Kulkarni
Assistant Professor, Marketing, IIT Roorkee
Kalpak Kulkarni is an Assistant Professor of Marketing at the Department of Management Studies, Indian Institute of Technology Roo...See More
Kalpak Kulkarni is an Assistant Professor of Marketing at the Department of Management Studies, Indian Institute of Technology Roorkee, Roorkee. Previously he was associated with Goa Institute of Management, Go...See More
Program Fee
₹1,25,000 + GST
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