Mode of Training
Live Online Training
Saturday and Sunday
Mode of Training
In the era of digital transformation, businesses rely on technology and digital channels to connect with existing and potential consumers. Technological advancements are creating a constant need for skilled professionals who are well versed in digital marketing and possess the ability to learn and adapt in an ever-changing field. We’ve created this up-to-date digital marketing and MarTech course with IIT Roorkee for digital marketing aspirants who want to learn the fundamentals of digital marketing including social media, SEO and affiliate marketing from a premier institution.
Learn Job-Relevant Skills
Build a rewarding digital marketing and MarTech career by learning the latest tools and techniques, understanding emerging trends, algorithms and working on real-world digital marketing projects.
Gain a Certification from IIT Roorkee
Upgrade your profile and become the preferred candidate at every job interview.
Learn from IIT Faculty
Learn from the best trainers and faculty in India through live online sessions and discussions.
Get Mentored By Industry Experts
Our highly-skilled program mentors will assist you through the program and encourage you to move towards your goals.
Discover premium education standards that set you apart:
Live training by IIT faculty
Campus immersion at IIT Roorkee
Certification from IIT Roorkee
Curriculum design by IIT Roorkee
This 4.5-month digital marketing and MarTech program is uniquely designed by the IIT faculty and industry leaders to help you learn the functioning of the modern digital marketing industry, the use of technology and digital marketing channels like social media, emails, paid and organic search. This comprehensive digital marketing course will enable you to streamline your marketing processes, build digital marketing strategies and provide means to help businesses reach their target audience.
Case studies give you a sneak peek into the marketing strategies being used by large brands to retain their competitive advantage. We have partnered with industrial stalwarts to understand their decision-making process and the resulting impact of their marketing strategies.
Tata Motors used social media to reposition itself as a modern and futuristic brand, and broke the stereotype of being old fashioned.
Be Beautiful, an online fashion website by HUL, used content marketing strategies to cater to the fashion needs of women.
Cadbury, India’s largest chocolate brand, used a clever strategy on social media to drive a successful campaign against cyberbullying.
Upon successfully completing this program, you’ll earn an Advanced Certification in Digital Marketing and MarTech that is co-branded by our knowledge partner, IIT Roorkee. This Advanced Certification in Digital Marketing and MarTech will add considerable value to your professional credentials.
We are focused on giving you an integrated learning experience. With our one-of-its-kind career support services, we continue to support you as you take a step into your career with a renewed perspective. With our training, you will be able to explore unlimited opportunities in the digital marketing and MarTech sector.
Kalpak Kulkarni is an Assistant Professor of Marketing at the Department of Management Studies, Indian Institute of Technology Roorkee, Roorkee. Previously he was associated with Goa Institute of Management, Goa. He has completed his doctoral studies at the Shailesh J. ...See More
Sourabh Arora is an Assistant Professor at DoMS, IIT Roorkee. He worked as an assistant professor at XLRI, Jamshedpur. He earned a PhD from IIT Kharagpur and MBA in Marketing from the University School of Management, Kurukshetra University. His areas of interest include...See More
Nitesh Kuchhal is an Alumnus of IIM Calcutta (2011-13). He has over 6 years of experience in Digital Marketing. He is the founder & CEO of a Gurgaon based Digital Marketing & Digital Product Startup - Purple Brick Consulting. He has hands-on experience in nearly all fac...See More
Founder and Managing Director, Imarticus Learning
The digital age has heralded a new era in which technology and digital abilities are at the fore. We are committed to providing ou...See More
The digital age has heralded a new era in which technology and digital abilities are at the fore. We are committed to providing our students with the greatest quality education possible, and our collaboration w...See More
Assistant Professor, Marketing, IIT Roorkee
Kalpak Kulkarni is an Assistant Professor of Marketing at the Department of Management Studies, Indian Institute of Technology Roo...See More
Kalpak Kulkarni is an Assistant Professor of Marketing at the Department of Management Studies, Indian Institute of Technology Roorkee, Roorkee. Previously he was associated with Goa Institute of Management, Go...See More
₹1,25,000 + GST
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Job Assured Program
A comprehensive digital marketing course with a placement guarantee.
A comprehensive digital marketing course by IIT Roorkee
Empowering Present And Future CMOs