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Month: January 2023

How the banking and finance industry is changing in the digital world

Posted on by Imarticus Learning

The banking and finance industry has been here since the advent of civilisation when the very first currencies were minted. Since then, many banking programs and finance methods have come and gone. People used to keep their wealth in religious sites such as mosques and temples, as they were considered safe places to store money.

The banking sector evolved with time, and more modes of safe-keeping came into being, like steel safes built to protect the money. With the massive population rise from the 1990s, a more convenient method had to be established to ease banking. Waiting in queues for transactions or waiting for days for a loan approval wouldn’t cut it anymore. Digital banking provides a tailored solution to individual needs cost-effectively and efficiently.

Changes in the banking and finance industry through digitalisation

●  Technology

Technology has paved the way for banks to evolve and adapt new methods. As people are becoming increasingly tech-savvy, for the banks to sustain their survival, moving to the digital sector is the only option they could opt for. The advancing technology has made it easy for banks to keep records of transactions. Thanks to artificial intelligence (AI), conducting real-time data analysis of large volumes of data and providing customised solutions to customers have never been easier.

  • Convenience

With digitalisation, time efficiency has reached new heights. You can access most banking services from the comfort of your home with the click of a button. This has made accessing banking services easier for people living in rural areas or other inaccessible zones in today’s time.

  • Cost Efficiency

Banks have been forced to reduce costs to sustain themselves. Banking programs are being digitalised to reduce human resources and allow customers an opportunity to conduct their banking needs themselves.

  • Blockchain

A blockchain is a public digital register that records transactions in many devices without disrupting and changing data when accessed from one device. Blockchain has helped tremendously in the digital world by changing the ways of banking and financing. The pandemic, in recent years, has led to its thriving success in the form of cryptocurrencies and NFTs. Bitcoin, one of the trendiest cryptocurrencies, is part of a blockchain.

●  Security

Security is of utmost importance for customers in order to trust a bank. The reason to keep money in banks rather than at home is that it is considered safer there. Banks provide a sense of assurance and protection to customers. Digital banks had to ensure their medium’s security through which customers would transact to make them feel safe and gain their trust.

Impact of digitalisation in the banking sector 

By going digital, the banking sector has improved dramatically by providing services which were earlier next to impossible. By digitalising, banks provide enhanced customer services, convenience to customers and help in time. The rural areas which didn’t have access to banks now transact easily using digital methods. In times of emergency when banks are closed, online transactions save lives. It is safe, reliable and quick, which is essential in times of crisis. 

Strengths and weaknesses of digital banking

  • Strengths 

  1. Digital banking provides an enhanced customer experience.
  2. It’s secure with many layers of security.
  3. It makes transactions easy in remote areas.
  4. It demands low or no minimum deposits to open accounts.
  5. Transferring funds is now quick and easy.
  6. It offers easy access to accounts from anywhere in the world.

  • Weaknesses

  1. There is no healthy personal relationship between customers and banks.
  2. No digital system is completely theft-proof.
  3. Spending money has become a little too easy.
  4. Because of its easy nature, many fake accounts are created to scam people.
  5. No option for depositing cash is available. You still need to go to an ATM to handle your cash needs.
  6. An active and stable internet connection is required to bank digitally.

 Conclusion

The world is digitally progressing, therefore the banking and finance industry needs to digitalise too. As an employee in this industry, you need to be at par with its progress. At Imarticus, you will learn how to understand various banking sales and operation methods. There are various finance courses in India but Imarticus offers practical experience and great job opportunities to its students with its post graduate diploma in banking and finance. These courses assign their students case studies, assessments and various practical industry interactions. 

How Data Analyst course can help you enhance your data analysis skills

Posted on by Imarticus Learning

A data analyst is a role within the field of data science that is responsible for collecting, cleaning, organizing, and analyzing large amounts of data. They create reports and visualizations that help businesses make decisions based on the data and help organizations understand how to best use their data to maximize profits and efficiency.

However, a data analyst needs to be adept in data analysis skills, statistical expertise, data visualisation, and Python. A Data Analyst course can help you enhance your data analysis skills by providing you with a comprehensive overview of the fundamentals of data analysis. You will learn how to collect, manipulate, and analyze data, as well as how to manipulate, analyze, and present it. 

What if you have the ability to interpret data and communicate your findings to others? 

Let us get started!

Skills required to be a successful Data Analyst

Machine Learning- Having a working understanding of machine learning might help you stand out during the recruitment process.

According to Statista research, a lot of investment is now being made in artificial intelligence and predictive analytics. While some may specifically work on machine learning projects, being at least somewhat familiar with the related tools and ideas may give you an edge over others. 

Cleansing of Data– It’s one of the crucial steps in developing a machine-learning model is sorting the data received from various sources and completing it correctly. It typically consumes a significant amount of any Data Analyst’s day.

Given a clean dataset, even basic algorithms may generate surprising insights. On the other side, inadequate data might lead to misleading patterns and mislead a business. Practical data cleansing skills are a requirement for Data Analyst certification, hence there needs to be a way around this.

Information Display– Data visualisation is the ability to display data results using graphics or other images. This has a single, straightforward objective: It makes it simpler to understand data-driven insights, even for people who haven’t had professional training in data analysis. Data analysts may help decision-makers in a company who might not have advanced analytical abilities by using data visualisation to help them spot trends and rapidly understand complex ideas.

With this ability, the Data Analyst can better understand the state of the organisation, communicate insightful information with team leaders, and even positively affect corporate decision-making.

Communication skills and critical thinking abilities– When you think critically, you can analyse facts, identify trends, and derive useful information and concepts. You have to work harder and make a conscious decision to think and communicate effectively. You should be able to explain your findings to others. If you are unable to communicate the patterns you see to non-technical folks, you have failed.

You should be able to converse with your educated colleagues about highly technical subjects and give succinct, high-level explanations in a way that helps rather than confuses decision-makers who are business-focused. In that case, your skills are to be developed.

Programming in statistics– Statistical programming languages like R and Python enable you to do complicated studies in ways that Excel cannot. If you know how to write programmes in these languages, you can clean, analyse, and visualise large data sets more efficiently.

Learning at least one of the two open-source languages is a good idea. Some debate exists about whether language is best for data analysis. Either language may be used to fulfil comparable data science tasks. R was developed for analytics, although Python is the more popular of the two and often simpler to learn.

Best Data Analytics Course

The availability of data-driven and technologically based tools in today’s environment has made Data Analysts’ duties simple yet varied. They are now expected to possess knowledge of the software that may be used in their daily work to improve production and support the expansion of the business. 

Anyone who wishes to work in this field should choose the greatest curriculum that can raise their overall level. There are now many data analysis courses available to encourage students to enrol in certificate programmes, improve their skills, and position themselves as more marketable candidates for jobs in this field. Imarticus offers one of the top data analytics courses. 

Their PGA course Postgraduate Program in Data Science and Analytics provides a job interview guarantee along with building up the skills needed to be successful in this domain. It aims to strengthen the basic foundation of coding and programming skills like SQL, Python, and Excel. In case, you are looking for a well-rounded analytics course, this is the one for you!

What is derivatives in stock market?

Posted on by Imarticus Learning

Before we delve deep into the discussion, it is important for us to understand what a derivative is. A derivative can be referred to as a financial instrument, the value derived from another asset’s value. Derivatives can be traded in a number of result types, such as swaps, futures, and options. 

Investment Banking courses with placement

Becoming a trader in the derivative market can offer you a great career option. This industry is highly dynamic and extremely fast-paced, which offers an exciting and challenging career option. This article will discuss what is derivative market, some of the perks of choosing a career in the derivatives market and how to get started with it. 

What are the Different Types of Derivatives?

Derivatives can be of different types and can be used for various reasons. Different types of derivatives can help in leveraging a position, speculation, and risk management. The most common types of derivatives are options, forwards, futures, and swaps. They are as discussed below:

  • Futures: This kind of derivative can be considered a pact between two parties who have agreed to purchase and deliver an asset at a price that has been agreed upon for a future date. 
  • Forwards: These can be considered similar to futures, but such contracts follow an over-the-counter trade procedure. The buyer and seller have the flexibility to customise the terms of the settlement, the size, and the procedure as well! A great deal of risk is associated with this kind of contract. 
  • Swap: As the name suggests, this kind of derivative is used to exchange or swap one cash flow for another. 
  • Options: This is akin to futures. Like futures, in this kind of derivative, two parties agree to purchase or sell an asset at some point in the future for a given price. However, what distinguishes it from futures is that in the case of options, there is no obligation with respect to exercising the agreement for purchase or sale. 

Benefits of Trading Derivatives

Derivatives can be put to use to meet a large number of requirements. Some of them are as mentioned below:

  • With the help of derivatives, you can earn money on the shares that have been lying idle for a long time. If there are price fluctuations, you can incorporate the use of derivatives to earn profit from them. With derivatives, you can conduct transactions without actually having to sell the shares. 
  • Derivative markets allow you to hedge against the price fall of shares that you have in your possession or a hike in the price of the shares which you might be planning to purchase. 
  • Risk transfer is another reason why investors resort to derivatives. If an investor is averse to risk, he can use derivatives to stay safe. On the other hand, investors who love taking risks (for instance, speculators) can improve their profits by conducting risky trades using derivatives. 

Why Should You Opt for a Career in Derivatives Markets 

A career in derivatives marketing is a lucrative option in modern times. Some of the benefits of working in the industry are as follows: 

  1. It is a dynamic industry where growth is extremely fast-paced. The industry is constantly evolving and requires traders to make quick decisions! It offers plenty of opportunities for advancement and growth. 
  2. It is a global industry which allows traders the freedom to work almost anywhere in the world. Traders can, therefore, enjoy the experience of working in different cultures with different sets of people. 
  3. The industry is highly lucrative, and traders can earn high bonuses and salaries. What can be better than an industry that will offer you a good environment to work in, along with rapid growth and great remuneration? 
  4. There is a lot of excitement associated with the derivative market. Anyone who wants to make quick money while gaining tons of experience will enjoy working in the derivatives market. 

All these things make the derivative market a great place to work. However, if you are absolutely new to the field, you need to gain some prior knowledge about how to get started. If you are willing to learn investment banking and the other nitty-gritty details about the derivatives market, an online course will help you with it so that you can establish a successful career in banking. 

Conclusion 

An online course will help you learn about the different aspects of the derivatives market without having to step out of the house. Knowledge of finance and economics will go a long way to help you establish a career in derivative marketing. You can sign in for a 180 hours long Certified Investment Banking Operations Professional (CIBOP) course, which will equip you with the skills to help you build a career in the field.

These online investment banking courses with placement assurances. You even get awarded certificates issued by some of the leading academic institutions that will impress recruiters and land you a rewarding job role.  

Financial Modelling Course: Multiple exercises to help you master financial modelling and Excel

Posted on by Imarticus Learning

Are you trying to focus on your financial modeling skills best? If so, this Financial Modelling Course is perfect for you! This course will provide multiple exercises to help you master financial modeling and Excel. 

Financial modeling is a process used to compile an overview of a company’s present financial situation and future performance expectations. A spreadsheet program like Microsoft Excel is the most popular tool for developing financial models. 

We know that practice makes perfect, so we want to allow you to practice as much as possible. These exercises help you apply what you learn in the course and improve your skills. We highly recommend completing these exercises regularly – the more practice you get, the better!

Exercise 1: Building a financial model for a company

In this exercise, you will build a financial model for a company. To create the model, you must use Excel and input all relevant data. Once you have finished the model, you can use it to predict the company’s future performance. It is an excellent method to learn how to build a financial model and to see how your predictions compare to actual results.

Exercise 2: Forecasting future performance with a financial model

This is an activity where you use your financial model to estimate a company’s future performance. You’ll need to put data in for different elements, like sales, costs, and income. Once you have inputted all the data, you will be able to see how your predictions compare to actual results.

Exercise 3: Analyzing financial statements

In this exercise, you will analyze a company’s financial statements. This will help you understand a company’s financial health and identify red flags. You must read and analyze balance sheets, income, and cash flow statements. It is a great way to learn how to read and interpret financial statements.

Exercise 4: Creating a valuation model

Various types of analysis, such as discounted cash flow (DCF) analysis, comparable trading multiples, precedent transactions, and ratios like vertical and horizontal analysis, can all be included in the term “valuation modeling” in Excel. Excel templates or models create various types of analyses from scratch. Many different types of finance professionals frequently carry out this kind of work.

Exercise 5: Develop a long-term financial plan

Projecting revenues, costs, and essential elements that impact the organization’s finances are all part of long-term financial planning. The finance officer can take proactive measures to address these problems by being aware of long-term trends and potential risk factors that could affect overall financial sustainability. 

A strategy for long-term investments is vital for a stable future. It guarantees that your money is secure and increasing at a healthy rate, whether the goal is to set up a retirement plan or to ensure comfortable savings.

We hope you find these exercises helpful and allow you to practice your financial modeling skills. Remember that your financial modeling skills will improve as you gain more experience.

Learn financial analysis course with Imarticus Learning

The financial planning and analysis course cover various topics, including financial statement analysis, modeling methodologies, and valuation procedures, allowing students to learn practical information and develop essential skills.

Course Benefits For Learners:

  • Additionally, learners will gain essential abilities to aid their employees in the financial industry.
  • Once you have mastered financial modeling, you can demonstrate your abilities to potential employers.
  • Through online financial analysis training, learners can acquire the knowledge and abilities required to become financial analysts.

Visit our training centers in Mumbai, Thane, Pune, Chennai, Bengaluru, Delhi, Gurgaon, or Ahmedabad, or get in touch via a chat support system.

6 critical principles of full-stack development every full-stack developer should know.

Posted on by Imarticus Learning

A full-stack developer plays an important role in a modern business setup. They can seamlessly develop both the front and back ends of websites or applications, bringing together all the necessary components for success.

Full-stack developers are responsible for developing and maintaining databases, web servers, coding languages such as HTML, JavaScript, and CSS, and server frameworks such as Node.js and AngularJS. They must also be familiar with different operating systems (Windows, Linux). They may also oversee other aspects of a project, such as security protocols and SEO optimization.

 

In short, full-stack developers act like a bridge between the design and technical teams by taking the project from concept to completion. They help ensure that all components of a website or application are working together in the most efficient way possible, thus making them invaluable assets in any modern business set-up.

The skillset required to be a full-stack developer is often highly specialized and requires deep knowledge in multiple disciplines. To become a successful full-stack developer, one must have an understanding of both front-end design as well as back-end development. This means they need comprehensive knowledge of web technologies, databases, programming languages, and coding principles such as MVC (Model View Controller).

What are the six critical principles of full-stack development every full-stack developer should know?

  1. Data Modeling: Understanding how to create and use data structures and models is essential for full-stack development. This includes understanding concepts like entities, attributes, relationships, and normalization
  2. Computer Science Fundamentals: A strong grasp of computer science fundamentals such as algorithms, data structures, programming languages, databases, operating systems, etc., are necessary for a full-stack development
  3. Front-end Development Technologies: Understanding front-end technologies like HTML, CSS, and JavaScript is a key requirement when developing the user interface of an application. Knowledge of frameworks such as React or Angular can also be beneficial
  4. Back-End Development Technologies: Knowing back-end development technologies such as Java, C++ or Python will help you create the server side of an application. Knowledge of frameworks such as Node.js, Express, and Spring can also be helpful
  5. Cloud Technologies: Understanding cloud technologies such as Amazon Web Services (AWS) and Microsoft Azure is important for full-stack developers who need to deploy their applications in the cloud
  6. System Security Principles: Knowing system security principles such as authentication, authorization, encryption, and least privilege access is essential to ensure a secure application environment. Knowing how to develop secure code is also a plus.

How can a Professional Course in full-stack development be beneficial for aspiring professionals?

A Professional Course in full-stack development can be highly beneficial for aspiring professionals, as it provides them with an opportunity to learn the skills required for the job. It helps them better understand various web development technologies and frameworks, such as HTML, CSS, JavaScript, Node.js, React.js, etc. Aspiring professionals will also learn how to create and manage databases using MySQL or MongoDB and develop robust backend applications that interact with front-end systems.

Full-stack developers should have a solid knowledge of server-side languages like PHP or Ruby on Rails and client-side scripting technologies like jQuery and AngularJS.

Learn and Grow your Career with Imarticus Learning:

The Full Stack Developer Pro course offered by Imarticus Learning teaches the aspirants the subtleties of how to learn data structures and algorithms. We provide a job-assured 6-month program that is targeted to prepare students for a successful career as full-stack web developers by giving every technical knowledge of front-end and back-end programming. 

With 350 hours of rigorous instruction with a distinguished faculty and 100 hours of doubt resolution, a full-stack developer online course from Imarticus Learning offers the most training hours in the industry.

Course USPs:

  • Access to 500+ hiring partners and guaranteed job asistance
  • Dedicated Career Services
  • Job-focused Curriculum
  • Live Learning through online interactive mode
  • Hackathon & Coding Challenges

For further details, contact the Live Chat Support system or visit our training centers in Mumbai, Thane, Pune, Chennai, Bengaluru, Hyderabad, Delhi, Gurgaon, and Ahmedabad.

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Your data analytics course might come with a Job Interview but does it offer these things?

Posted on by Imarticus Learning

Technology has revolutionized the field of data analytics. Technology has drastically changed how businesses and individuals use data to make decisions, from collecting data to analysing it. As a result, companies have recognized that having access to accurate and timely insights is vital for success in today’s competitive market. This is why pursuing a career in data analytics in 2023 could be so beneficial – you will possess highly sought-after skills by many organizations.

Data analytics allows you to gain insight into customer behaviours and preferences, helping you identify patterns and trends that can inform strategy or increase profitability. You will also be able to create reports from large volumes of structured and unstructured data, enabling decision-makers within an organization to plan for the future.

Data analytics also provides a unique opportunity to develop skills that apply to various industries, such as healthcare, finance, and retail. You can become an invaluable asset to any organisation with the right combination of technical knowledge and business acumen. Plus, the demand for data analysts is increasing – the Bureau of Labor Statistics projects that job growth in the field will increase by 28% between 2019 and 2029. This means there will be plenty of opportunities available even five years from now

Considering all of these benefits, it’s no wonder why pursuing a career in data analytics in 2023 could be so lucrative. You’ll have access to cutting-edge technology, gain valuable industry experience, and receive a competitive salary. So if you’re looking for a career path that can take you far, data analytics may be the perfect fit.

What skills does a Data Analyst need to outshine in the field?

Data Analysts need a wide range of technical and analytical skills to be successful in the field. Technical skills include knowledge of statistical software packages such as SAS, SPSS and R, database management systems like Microsoft SQL Server or Oracle, programming languages such as Python or Java, and data visualization tools like Tableau.

Analytical skills are also key for Data Analysts. These involve interpreting data effectively, identifying trends and anomalies, developing logical conclusions from quantitative information, and communicating findings easily. In addition to being technically proficient, Data Analysts should have strong problem-solving abilities, be detail oriented and possess excellent communication skills to collaborate with other team members effectively. Finally, Data Analysts should be able to work independently, prioritize tasks and manage multiple projects simultaneously.

What do you learn during a Data Analytics course and training?

A data analytics course with job interview guarantee and training will introduce various data-driven concepts, techniques, and tools. These include descriptive statistics, hypothesis testing, predictive modelling, machine learning algorithms, big data analytics and visualization.

Students in data analyst training will learn how to use industry-standard software tools like Microsoft Excel and Tableau for cleaning, preparing, analysing and visualizing data. In addition to practical skills in collecting and working with large amounts of raw data from multiple sources, students should expect to understand the underlying theories behind decision-making, problem-solving and risk assessment using statistical analysis.

Finally, PG in Data Analytics typically covers the principles of effective presentation design so that you can effectively communicate your data-driven insights to stakeholders and project teams. With the skills from a data analytics course, you will be able to identify patterns in data and make informed decisions that improve businesses and organizations.

Learn and grow with Imarticus Learning:

Advance your career in data science and analytics with Imarticus Learning, now offering a job interview guarantee program. Our comprehensive curriculum is packed with applicable content to prepare you for success – from fundamentals through complex concepts, we have you covered! And even if it’s been a while since school or programming isn’t your thing – don’t worry; we’ve got an introductory foundation module to get everyone up to speed quickly so that no one will be left behind. Don’t hesitate any longer—take the plunge into this emerging field today and employ tangible skills that are sure to make a positive impact on businesses around the globe!

Course USPs:

  • Job Interview Guarantee
  • Job-specific Curriculum
  • Live Learning Module
  • Real World Projects
  • Dedicated Career Services
  • KPMG India OE Organised Hackathons

For further details, contact the Live Chat Support system or visit our training centers in Mumbai, Thane, Pune, Chennai, Bengaluru, Hyderabad, Delhi, Gurgaon, and Ahmedabad.

10 major reasons you must acquire a CMA certification

Posted on by Imarticus Learning

Why must you acquire a CMA certification?

Increased career opportunities

Certified Management Accountants (CMAs) play an important role in the financial and strategic decision-making of businesses. They are considered better for management positions. It is because of their knowledge of strategic decision-making. CMA Certification Course helps learners make critical financial decisions in businesses. CMAs specialize in mixing accounting and financial knowledge. These provide ample career opportunities when it comes to job change and growth.

According to a study of IMA, about 87% of certified management accountants report that CMA Certification Course helped them to become more versatile. It gives them an advantage over other accountants with certification.

High demand

The demand for CMAs has increased in recent times. The financial risks in the globalized world have increased tenfold. The demand has also increased because of the highly practical nature of the CMA Certification Course. The demand for CMAs is across

public companies,

private businesses, and

government enterprises.

High salary

The overall percentage of salaries of certified management accountants has increased significantly in the last few years. They earn about 67% more than their non-certified peers. The global median salary remains largely on the higher side.

In India, the average salary of CMAs is 17 lakh per annum. Also, the competitive salary is continuously increasing. The highest salary that has been recorded is 21 lakh per annum. On a global level, the median salary of CMA was 60,000 dollars in 2022. Whereas, the average global salary is around 72,430 dollars.

Job security

A CMA Certification Course helps the learners to have job security. It makes them more secure when it comes to jobs. It also made them more job-agile. CMAs have skills related to financial planning and analytics. It makes them indispensable in businesses. Their skills in strategic planning give them the flexibility to switch to management roles.

Increases financial skills

CMAs are known for their accurate knowledge which makes them credible in the industry. It also gives them relevant skills in finances and management processes. They are also knowledgeable in fields such as

budget analysis,

budget planning,

risk management, and

investment decisions.

It gives them the upper hand when it comes to financial decision-making. They get more meaningful job profiles because of their profound financial skills and knowledge.

Career Options After Graduation from a CMA Certification Course

Various job profiles await the learners after completion of the CMA Certification course. There are benefits such as job security and salary growth. Here are the high-profile career options after graduation:

Management accountant: The job profile includes duties like providing financial data. It also includes giving financial advice for development and growth.

Cost accountant: The job of a cost accountant is to record the incurred costs. It helps to improve management for greater efficiency.

Treasurer: Treasurer manages the financial liabilities and assets of the businesses.

Finance controller: A finance controller is responsible for handling the day-to-day financial operations.

Head of Finance: The Head of Finance is responsible for all the financial activities of a business. They deal with forecasting, budgets, risk management and reports.

Cost controller: Cost controller helps a business to manage its spending. The spending could be related to any long-term and short-term projects.

Chief internal auditor: The main duty of a chief internal auditor is to perform audits of a business. They also provide accurate accounting data.

Chief financial officer (CFO): The role of a CFO includes managing finances. It also includes overseeing the financial actions of a business.

What is the Best CMA Certification Course to Become a Successful Certified Management Accountant?

Imarticus Learning provides a chance to enrol in CMA Certification Course. It gives learners a chance to become a successful certified management accountant. It offers a Bootcamp of CMA Certification Course. The CMA Certification Course is offered online mode. The study period for the course is 6–9 months. The learners are taught the mastery of 12 core skills:

Accounting

Financial reporting

Corporate financing

Planning

Budgeting

Forecasting

Performance management

Cost management

Financial statement analysis

Risk management

Technology

Analytics

Learners also get a ‘pass protection’ that ensures they pass the examination. Along with this, the CMA certification Course by Imarticus Learning offers the following:

Guaranteed interviews with career and placement assistance

Unlimited access to study materials like course books, question banks and papers

Access to learning videos, etc

Expert mentoring with experienced faculty

Practicals to make the learners’ industry ready.

Why Choose Imarticus Learning?

There are over 1,40,000 global learners of the CMA Certification Course. It is not easy to find courses that offer Career Options After Graduation. But Imarticus’s CMA Certification Course offers career services for better opportunities. The learners of Imarticus Learning work for renowned companies like

State Street,

Societe Generale,

IBM,

J.P Morgan, etc.

Imarticus Learning has partnered with institutes like ima and GLEIM for better exposure for the learners. Know more about what learners can get here.

Why are learners opting for social media marketing courses in 2023?

Posted on by Imarticus Learning

With social media becoming an increasingly important part of our lives, it’s no surprise that more and more people are looking to learn how to market their businesses through these channels. Social media marketing courses will be top-rated by 2023. 

Not only do they provide an engaging and modern way to learn, but they also give learners a chance to build a successful career in digital marketing.

Along with giving students an updated understanding of how to use the latest technologies for their businesses effectively, courses will also teach them essential skills you can apply across any industry. 

From learning how to craft engaging content that attracts customers to understanding the latest trends in social media marketing, courses will make sure students are up-to-date and ready to tackle any challenge.

This post will briefly explain why so many learners will opt for social media marketing courses in 2023. But first, let us understand what social media marketing is.

What is Social media marketing?

Social media marketing promotes products or services on social networks like Facebook, Twitter, Instagram, and YouTube. It can help businesses reach a larger audience and grow their brand awareness while also allowing them to engage with customers directly.

With the rise in popularity of digital marketing over traditional forms of advertising, it’s easy to see why social media marketing courses have become increasingly popular. They provide learners with the skills and knowledge necessary to get ahead in this highly competitive field while giving them access to resources that will help them succeed.

By 2023, more businesses will be turning to digital channels for their advertising needs – making social media marketing courses even more in demand. As a result, many learners will likely opt for these courses to gain an edge over their competition.

Reasons why learners will be opting for social media marketing courses in 2023:

Increased demand for digital marketers

As the world increasingly relies on technology, there is an ever-growing need for skilled individuals who can connect businesses to their target audiences using the latest tools and platforms. 

Faster access to the most relevant information

Social media marketing courses provide students with the latest tools, tactics, and trends to stay up-to-date on all the developments in the field. This ensures they have access to the most relevant data, which will help them better understand their audience and craft effective campaigns.

Opportunity for creative expression

Social media marketing courses allows learners to develop their creative side by creating engaging and eye-catching content. With a greater understanding of how to use the platforms, they will better equip students to develop unique strategies to help them stand out from the competition.

Increased career prospects

By taking a social media marketing course, learners can open up new opportunities in their field. They will have access to a more extensive network of potential employers and be seen as an expert in their industry, giving them an edge over other applicants.

These are a few reasons why so many people want to take social media marketing courses in 2023. With the right skills and knowledge, learners can make the most of these platforms and achieve tremendous business success. 

Discover IIT Roorkee digital marketing certification course with Imarticus Learning

 

With Imarticus Learning, learn about the IIT Roorkee digital marketing program. Businesses today rely on the latest technology and digital channels to communicate with their current and potential customers in the age of digital transformation. We have created this advanced digital marketing certification course and MarTech course in collaboration with IIT Roorkee for those searching for the best online marketing course.

Course Benefits For Learners:

  • Learn SEO online, comprehend the most recent trends and algorithms, and participate in digital marketing projects if you want to build a rewarding career in MarTech and digital marketing. 
  • Through live online sessions and conversations, learners can receive instruction from some of India’s top educators and specialists. 
  • Our knowledgeable mentors will support you in achieving your goals as you move through the program.

5 Simple Tips To Improving Your Career As a Data Scientist

Posted on by Imarticus Learning

In today’s world, most types of organised businesses use huge amounts of data to understand and analyse the needs or preferences of their prospective customers. This helps companies offer their existing clients a smooth experience with their products and services. Data science plays a vital role in this direction and provides businesses with the right tool for their activities. Notably, the number of people opting for a data scientist career these days is growing by leaps and bounds. 

Process and its Application in Business

The process of data science starts with the collection of raw data from several sources. Then, the data is prepared, i.e., filtered by eliminating unwanted content, as per the needs of the business. And then, analysis of the data starts followed by data modelling and later actual visualisation in the real system. Data science helps both online and offline businesses by capturing more and more recent data, which shall add value to the business in the long run. For example, an OTT platform service provider gathers real-time data on the choices and preferences of their clients to suggest to them the content they would be interested in. This means they help their clients get their choice’s content at their fingertips.  

This process is known as the recommendation process. The more inputs the service provider receives from a particular client, the more accurately the system may suggest him or her correct content. The better the recommendation mechanism of the service or a product, the better the satisfaction of the client. This is the reason why recently all organisations are following the process of client feedback for their products and services.

data science course

It is the job of data scientists to work out the available data and derive perfect algorithms for the system to kick-start artificial intelligence. Thus, machine learning comes hand in hand with data science and is an integral part of the total knowledge that a data scientist should possess. Considering this, the study of data science and machine learning courses in India is gaining momentum day by day.     

Tips to Improve Your Career as a Data Scientist 

The simple tips that will help to improve your career as a data scientist are as follows – 

  • Starting a career in data science is equivalent to breaking into software engineering for someone, who does not exactly have the same background but the basic intelligence, passion and skills to crack the processes. It may be safely mentioned that a candidate may be from any background i.e. science, humanities or commerce and may still pursue a career in data science. However, it may be noted that the candidate must possess good reasoning skills and a steady aptitude to learn quickly and efficiently.
  • Even a prospective candidate without prior programming language knowledge can be a very good data scientist in future provided the candidate follows the subject on the right platform. The candidate must enrol himself or herself in an eminent institute, having a huge experience in mentoring on the subject.
  • It may be noted in this context that though the study of data science involves enormous learning procedures, one should not be too much stuck in theory but rely on practice when he or she has completed the course. It is more of a practical or hands-on job and hence, preparing and running a model is more important than anything else.
  • A budding data scientist must have excellent mentors. We must remember that this is a newly evolving field and hence, getting oneself updated with the latest domain knowledge will be extremely helpful to one’s career. This is exactly where the role of good institutions comes to play.
  • The prospective candidate should choose the correct industry, in which the candidate has an inherent interest. It may be in SCM (supply chain management) or even finance. The course to be chosen should also be guided by keeping the basic interest of the candidate in mind. Good institutions have career counselling coaches who can understand the ability and interests of a particular candidate and may guide the candidate accordingly.

Conclusion 

A career as a data scientist is highly rewarding for a prospective candidate provided he/she has a grasp of the subject precisely and applies the knowledge in the industry domain according to his/her interest. The pay package of a data scientist depends on the skills and knowledge the candidate has mastered and the number of successful project models that have been delivered. The IIT Roorkee data science and machine learning course at Imarticus is an online training programme for five months. This course will guide you on how to become a successful data scientist and help you to achieve your dream. 

Want to become a Chief Financial Officer in 2023? Join the IIM Indore CFO program

Posted on by Imarticus Learning

The job role of a Chief Financial Officer (CFO) is one of great influence and responsibility. Only people with true ambition, willpower, and hard work can reach this goal. It is a vital position and is all about leadership, power, planning and financial sense. People with a growth mindset in the field of Finance often desire to be a CFO. It is one of the senior-most roles for finance professionals. Most working professionals are opting for Financial Markets Certification courses to move up the ladder in their Finance career.

What does a CFO do?

Let’s understand the duties of a CFO in brief. This will give the aspirants an idea of what they are getting into.

The CFO has a wide range of duties and accountability. They monitor the organization’s financial operations and are responsible for developing revenue streams and driving business strategy. They look for creative ways with the least risk for raising capital for several purposes, such as expansion, product development or modernization. They must technologically be competent to integrate technology into their operations.

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Today, CFOs influence almost all areas of their organizations, from budgets to human resources to IT. A CFO works closely with the CEO and influences important decisions regarding business strategy, thus acting as a strategic adviser. They are also part of the board responsible for corporate investment in most organizations. Their role even extends to managing their team of finance professionals and working with internal and external parties on financial matters about the organization.

Steps to become a CFO

From taking the right education to making the right connections, there are some strategic steps one needs to take to become a CFO. Let’s have a look.

Further your education

CFO is a very senior position in an organization, and they are expected to perform a wide variety of functions and be an expert on financial matters. Thus, one needs to enhance their education and gain relevant experience to hold such a responsible position. Today, there are many ways to become a CFO. People aspiring to be a CFO mostly opt for a business degree or a specialized finance program.

Improve and expand your skillset

The role of a CFO is very technical. They ensure that the organization’s decisions are financially sound. They are, thus, expected to be a master of accounting, budgeting, analysis, and compliance principles. Look for job opportunities, such as that of a financial analyst, auditor, or accountant. This will give you the exposure and experience of how to manage the books, handle reporting requirements and make decisions about expenditures and acquisitions. Gaining a Financial market certification can help in building the necessary technical skills.

Improve your leadership and communication skills

A CFO has to act as a leader and a manager most of the time. Thus, developing leadership skills can go a long way in achieving your goal of being a CFO. They must be able to lead in the boardroom and confidently convey their decisions that are in the best interests of the company.

Anyone aspiring to be a CFO should work on developing qualities, such as solid communication, presentation, and team-building skills. Enrolling in highly reputed Indian Institute of Management courses is one of the best ways to develop the required skillset.

Enhance your cross-functional knowledge of the organization

As already mentioned, a CFO has to perform wide-ranging responsibilities. They make financial decisions that affect the whole organization and are expected to work in collaboration with managers and executives of different departments. That is why CFOs need to have a thorough understanding of their company, its profitable sectors, and the risks it faces. When you know about the different areas in your organization, then only you’ll be able to guide them financially.

Stay updated on any relevant developments

Any relevant developments in the field of technology, cybersecurity and financial markets are necessary for CFOs to know. An understanding of the implications of these developments and ongoing trends on the organization’s bottom line will give the company a competitive edge and eliminate any risks.

Leading the financial activities of a company is no easy job. One needs to be well prepared for it. Imarticus Learning is there to help aspiring individuals. Our Postgraduate Certificate Programme for Emerging CFOs is designed to help learners master new-age financial skills. It is made in collaboration with IIM Indore faculty and is 12 months long.

Our IIM Indore CFO program is created to prepare you for the CFO role by equipping you with strategic, analytical and tech-focused skills. Achieve your dreams with Imarticus Learning by enrolling in the course today!