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Month: August 2021

What Is Digital Marketing?

Posted on by Imarticus Learning

As more and more businesses are going digital, there is a need to promote services/products with the help of the internet. Do you know that the global digital marketing industry is expected to grow at a CAGR (Compound Annual Growth Rate) of 17.4% from 2020 to 2027?

Fintech online certification course in IndiaThere are a lot of career opportunities in the digital marketing sector that is further expected to grow exponentially in the coming decade. You can find a reliable digital marketing training program for building a successful career. Read on to know more about digital marketing.

 Digital marketing – definition

 Digital marketing is a form of marketing that uses the internet and digital technologies for the promotion of products/services. All the products/services that are being sold online are promoted through digital marketing. Digital marketing was coined in the 2000s when the advertisement was done via radios. Since then, digital marketing has evolved as customers can now be connected via TV, mobile phone, social media, etc.

The goal of digital marketing is to connect with the audience on various digital platforms and enhance the brand reach. It also enhances brand visibility and creates a buzz about any product/service on digital channels. Many firms invest in digital marketing training for enhancing customer reach.

 Digital marketing techniques

 There are various ways in which a business can connect to customers online. Digital marketing courses for different aspects are available in the market to give you a comprehensive understanding of the subject matter. Some of the top techniques in digital marketing are:

  1. SEO

 SEO (Search Engine Optimization) is concerned with increasing the rank of a website in the SERP (Search Engine Results Page). SEO experts optimize the website content so that they are more discoverable to the users. You can choose a reliable online digital marketing course in SEO for knowing the industry practices.

  1. Content marketing

Content Marketing is related to writing/publishing blogs, information, articles, etc. related to any brand/business. Content marketing helps in promoting the products/services by informing the users more about them.

  1. Social media marketing

Social media marketing is concerned with connecting to the audience on social media sites like Instagram, Facebook, etc. Don’t get caught in online scams that charge huge digital marketing course fees. Choose a reputed course provider that offers industry-oriented courses.

  1. Affiliate marketing

Affiliate marketers promote the products/services of any other brand and earn a commission on sales generation. The publisher pays commission to an external website (affiliate marketers) for generating leads/sales.

Besides the above-mentioned digital marketing techniques, there are many more like native advertising, email marketing, etc. You can choose a platform with reasonable digital marketing course fees to know more.

How to be a successful digital marketer?

 There are not ample institutions/colleges that offer a physical course in digital marketing. Instead of a physical college, one should choose online digital marketing courses. Imarticus Learning is a reliable source that can offer you a digital marketing course.

Conclusion

 The digital marketing sector is expected to grow as brands are understanding the importance of online promotion. One can opt for Imarticus Learning’s online digital marketing courses to know more. Build a successful career as a digital marketer!

Legal Framework in India For Credit & Lending Introduction!

Posted on by Imarticus Learning

The legal framework in India is predicated on two acts, the 1949 Banking Regulation Act and the 1934 Reserve Bank of India Act. BR act helps to manage and supervise banking activities, acts as a banking guideline, whereas the RBI act authorizes RBI to issue currency notes, regulate all banks, and take care of the economic and financial situation of the country.

To get in-depth knowledge and understanding of the legal framework in India for credit and lending, you ought to choose a credit analysis course or a PGDM in banking and finance.

Banking Framework

Under the given framework, banks are allowed to perform the below activities:

  • Borrow or grant loans: Loan terms are set by negotiation and could be without any security too.
  • Issue credit letter: This letter ensures the customer would pay money to the vendor and just in case of the buyer’s default, the bank pays the amount. It’s crucial for international trade.
  • Issue promissory note: It’s a legal document, in which one party promises in writing to pay a determinate sum of cash to the other, either in a determinable future time or on demand of the payee, under specific terms.
  • Issue bill of exchange: A bill of exchange may be a written order that is in international (export/import) trade binding one party to pay an amount of cash to a different party at a scheduled date or on demand of the same.
  • Apart from that, banks are allowed to deal in stocks, shares, provide vaults, perform guarantees, fund charitable causes, promote their business and merchandise.

Features Of Banks Under Legal Frameworks

Let’s explore a few more features and aspects of banks under the legal frameworks:

  • Cash reserve: Every depository financial institution needs to take care of a sum like a percent of the demand in total and time liabilities with itself (referred to as Statutory Liquidity Ratio) and with the Federal Reserve Bank (referred to as CRR, or Cash Reserve Ratio) to regulate the credit growth and liquidity within the economy.
  • Private banks, co-operative society, small finance banks, and payment banks:
    • To operate in India, for private banks, the initial minimum paid-up capital is 200 crores, of which the promoter must pay 40% with 5 years locking, and the initial 200 crores need to raise to 300 crores in 3 years.
    • Co-operative societies also come under the BR act.
    • Small finance banks and payment banks are licensed under the BR act. To boost financial inclusion by providing aid to unorganized sectors, micro industries were introduced. Payment banks aren’t allowed to supply loans.
    • Regional Rural Banks: Regional Rural Banks with the target of providing sufficient funds to rural sectors and agriculture, was established and controlled under the RRB act 1976. National Bank for Agriculture and Rural Development regulates these banks.

RBI Lending Policies

More about RBI lending policies:

  • Recently, RBI relaxed lending norms to NBFC and also provided relaxation in bank’s exposure to limits, in order to assist under-stress sectors.
  • RBI allowed banks to prioritize agriculture, micro-small-medium industries, and affordable housing while granting loans.
  • Banks now can grant loans to agriculture with the capping of up to Rs 10 lakhs and to micro and little enterprises up to Rs 20 lakhs and to housing sector up to Rs 20 lakhs per borrower, and it is assessed as priority sector lending.
  • The RBI increased the loan exposure limit of banks to a single NBFC from 15% to 20% of its capital base, to aid increased credit supply to the crisis-ridden shadow banking sector.

Conclusion

The legal framework in India for credit and lending is vast and needs extensive study to become fully accustomed to it. And also, based on the economic situation, norms tend to update or new regulations come into the picture. To understand this, you should either go for a PGDM in banking and finance or at least take a credit analysis course, to begin with.

Difference Between Commercial Banking and Merchant Banking!

Posted on by Imarticus Learning

Commercial Banking :

Commercial Banking refers to the form of the banking service where commercial banks offer various types of monetary services to anyone who wants to avail its services including the public as well as corporations whereas Merchant Banking refers to the form of the banking service where the merchant banks offer financial services to a large company or wealthy individuals.

 When you are looking to build your career in the banking industry, the terms commercial banking and merchant banking will sound familiar to you. In this article, besides discussing the differences between commercial banking and merchant banking, we will guide you about the educational prerequisites to succeed in these both banking sectors.

Both of these are essentially two-key banking services that offer many students good rewarding career choices in finance. They are separated mainly based on the nature of offered services and the clients they serve.

Commercial banks verify and uphold savings accounts of individuals; provides loans and mortgages to individuals or small-scale businesses. But merchant banks operate as fiscal consultants to large-scale companies. Commercial banking is usually reachable to everyone for elementary banking requirements, whereas merchant banking is concerned to hand out primarily to large corporations and very wealthy persons. 

banking and finance Courses

What is Merchant Banking?

Merchant banks provide financial services for corporate entities, including trade financing and a whole range of international financial activities. They usually cater to mid-sized corporations and can assist with the underwriting of securities, raising venture capital, and offer a host of trade advisory services depending on the specific needs of their clients. They primarily earn through the fee paid for their advisory services.

The main focus of the merchant banks is to invest the depositor’s assets in a financial portfolio which suits best their various requirements like return, risk-taking capacity, etc., and then appropriately manage these investments. Other services offered by merchant banks include providing counselling and advisory services to wealthy individuals and large corporations. As these banks offer various investment functions, they are typically called investment banks.

Commercial Banking Vs Merchant Banking

●    Definition

By definition, commercial banks are banking establishments that offer basic banking services to the general public like providing a loan and deposit money. By definition, merchant banks are financial institutes that provide various financial services to multinational clients with higher net worth, and they have specialization in international trades.

●    Accessibility

Commercial banking is accessible to anyone who needs basic banking services. Merchant banks’ accessibility is limited to big companies and affluent individuals.

●    Earning

The main source of income for a commercial bank is the interest received on various loans issued. Apart from that, for various banking services they provide like ATM and mobile banking, they charge certain service fees. The key earning in the case of merchant banks comes from the fees received for the advisory services they offer.

●    Effect in economy

Local operation areas of the bank are the economically impacted areas for a commercial bank. Large corporations, the clients of merchant banks are impacted by merchant banks. Hence, stock market prices and the national economy are impacted by merchant banks.

●    Risk exposure

Commercial banks’ risk exposure is less in comparison with merchant banks.

●    Nature of loan extended

Loans that a commercial bank provides are more debt-related. On the other hand, merchant bank-provided loans are more equity-related.

●    Role

Commercial banks serve their clients as financiers but merchant banks serve their clients as financial advisors.

●    Governing act/body

Commercial banks are under Banking Regulation Act, 1949. Merchant banks follow the rules and regulations composed by SEBI (The Securities and Exchange Board of India).

●    Engagement type

Commercial banks engage in the general banking business buch schreiben lassen. Merchant banks are more of a consultancy service providers.

●    Target clients

Commercial banks are established to fulfil the banking needs of the general public Google Agentur. Merchant banks are established to accomplish the financial needs of corporate firms.

Education required

Commercial banking

An accounting, finance, or mathematics degree could help you if you are looking forward to working in the commercial banking industry seo texte schreiben lassen. Strong knowledge and a Postgraduate Program in Banking and Finance you can look at depending on the role you are trying to pursue.

Merchant banking

Merchant banks mainly hire Postgraduates in Banking and Finance. Certifications like Postgraduate Program in Banking and Finance could add great value to your profile Amazon Agentur. Fluency in a foreign language also could be a great add-on.

Commercial Banking

Pros:

Commercial banks offer some of the most popular career options in banking. Job roles in this field accommodate people with widely differing skill sets, and compensation is also adequate.

Advanced educational qualifications or practical experience is not a must for some entry-level positions in commercial banking ghostwriter Husarbeit, which makes it more of an accessible career option for an average individual.

Merchant Banking

Pros:

One of the best banking career options in terms of package and bonuses, along with exciting and challenging work roles. Merchant banking is more of a high-profile career where professionals help secure major deals and facilitate raising funds for corporations.

Remuneration is quite competitive right from entry-level positions. Growth prospects are excellent, making it possible for a dedicated professional to rise through the ranks to become a vice president or managing director in a firm.

The Reason why Credit Under Writing Can’t be 100% Automated!

Posted on by Imarticus Learning

Over the past decade, AI & ML have transformed the Fintech industry in different ways. Whether examining use cases such as general robotic process automation (RPA), chatbots and Robo-advisors, personalized banking, cybersecurity & fraud detection, or numerous others, AI has streamlined processes for financial institutions & consumers. One of the most complex applications of AI is predictive technology for credit underwriting & risk monitoring.

But, some benefits of both AI & ML notwithstanding, several obstacles hinder the comprehensive automation of credit underwriting. Here’s all you need to know on why Credit Underwriting can’t be automated 100%.

Regulatory barriers, restrictive black-box algorithms, and other challenges

While there exists a seemingly infinite list of benefits, expecting swift & 100 percent automation of credit underwriting could go wrong for a while. There are technological shortfalls & regulatory roadblocks due to which 100% automation may not be achieved yet. The most significant barrier is the lack of explainability within AI. As a result of meticulous regulations the financial institutions face, AI models need to produce a definite explanation & reason for each decision, prediction & risk assessment.

While ML applications grow in specialized ways, the models become increasingly opaque and are challenging to interpret. The ability to define the black box, non-linear models, is critical, especially in finance, which makes both the predictive output & accuracy of prediction critical. To satisfy the regulatory demands, AI models should render plain-text & interpretable explanations, which is currently a challenge.

Another common barrier hindering wider adoption & complete automation of credit underwriting is data access. Lack of quality datasets may create issues in smooth functioning that may hamper operations as well. Minimal or compromised datasets are factors that are responsible for derailing a successful model. This is why predictive models must have access to global, varied & diverse datasets to achieve the highest levels of prediction accuracy.

Other hurdles include limiting third-party data silos that need administrative permission and overall prediction accuracy, which notoriously varies among different models & AI technologies.

The Future Path to Automation

In the upcoming decade, AI isn’t eyeing to replace credit risk officers. Instead, credit risk officers who utilize AI will replace those who aren’t handy with these tech-based solutions. We are currently in the latter stages of those initial decades when it comes to AI-assisted credit underwriting.

credit analysis courseBut automation will not sweepingly eclipse the work of fintech professionals. The expert human overview will be required to assure accuracy for cases of outliers & eliminate self-selection & biases.

For those eyeing a career in Banking and Finance, it is an opportunity to clinch the technology and fly high with the aspirations. A certificate course in banking and finance is an excellent option for employment after graduation or after B. Com!

Learn and Grow with Imarticus Learning:

Get an in-depth understanding of the dynamic banking and non-banking financial corporations (NBFC) loan markets through the Credit Risk and Underwriting Prodegree offered by Imarticus Learning.

In this Credit Risk and Underwriting Prodegree, students are empowered to acquire a powerful toolkit that helps you understand India’s credit landscape, learn the entire loan assessment process and due diligence and conduct financial analysis.

They get a hands-on learning experience as you explore five comprehensive case studies. Each case study is linked to a different aspect of the curriculum, providing you with an opportunity to apply your skills and gain an in-depth understanding of how credit risks and underwriting works.

For further details, contact us through the Live Chat Support system or visit our training centers in Mumbai, Thane, Pune, Chennai, Bengaluru, Hyderabad, Delhi, Gurgaon, and Ahmedabad.

Preparing To Lead in Fintech? Here’s Why You Should Consider MBA in Fintech!

Posted on by Imarticus Learning

The financial markets are always evolving. Day by day, the latest technologies are getting incorporated into various banking services to make it more efficient in every possible way. Financial Technology, otherwise known as Fintech is basically making these changes into reality. As the name suggests, Fintech is an emerging area in the finance sector that integrates finance and technology.

An innovative problem-solving perspective using cutting-edge technologies is the driving force behind Fintech. Fintech can potentially change the way banks, insurance firms, non-banking finance companies, payment banks, stock trading, and investment advisory firms used to operate traditionally.

Why should you consider an MBA in Fintech?

Major technological moves have already started in financial markets. Financial sectors are improvising their finance operations and services using technologies like Artificial intelligence (AI), Big data, Cloud computing, data science, the Internet of Things (IoT), and Machine learning.

Now if you have a knack for both technology and finance, an MBA in Fintech could be an amazing choice for you. Many businesses have either already changed the way they used to operate and become more technology-driven or are planning to do so. Hence it’s quite understandable that there is already a huge market for Fintech MBA scholars which is not going to decline any time soon.

JAIN online MBA correspondenceFintech is relatively fresh in the market, especially considering the list of brand new technologies it deals with, the Fintech market is far from saturated.

A lucrative combination of finance expertise with knowledge of the latest technologies makes a Fintech MBA a prized asset for most finance organizations.

Outsourcing IT services are expensive, especially when you are looking for the latest in market technical solutions. But when technical and financial expertise is at their disposal, the organization’s IT outsourcing cost drastically reduces. This is why in the finance sector the demand for Fintech MBAs is sky-high.

How to choose your MBA in Fintech course?

When you are looking for an offline or online MBA course in Fintech you should be careful enough to choose a course that is adequately robust to cover various aspects of the Fintech world. Industry expert faculty is always a plus. Real-world case studies, projects involving technologies like Artificial intelligence (AI), Big data, Cloud computing, data science, the Internet of Things (IoT), and Machine learning, interaction opportunities with the Fintech industry leaders, and hands-on training programs are a few of key features a good Fintech MBA course should offer.

The right course should cover traditional business management areas like economics, accounting, finance, quantitative study, management skills, human resource management, marketing, market study, and also added Fintech areas like Blockchain, Cryptocurrencies, Cloud Computing, Robotic Process Automation, Machine Learning, Artificial Intelligence, and also various implementation techniques of Fintech. Course matrix should be dynamic enough to accommodate changes per industry trends.

Key Points:

  • Core topics and subjects must be covered diligently. Building a strong foundation is uncompromisable.
  • Hands-on training is absolutely essential to learn and implement all the technologies that are part of the Fintech world.
  • Along with in-depth knowledge sharing, providing the understanding of the strategic practical implementation of Fintech is important to make a candidate job-ready.
  • Course curriculum should be elaborate and should be tailor-made for a Fintech specialist.
  • Course curriculum should be industry standard, that helps to grow professionally and technically and makes the candidate job-ready.
  • Group projects and well-designed assessments help to grow a candidate as a team player and better decision-maker and also push to maximize the knowledge.

Conclusion

An MBA degree is a great way to keep yourself future-proof in the world of finance. However, it is also important to choose an MBA degree that gives you a holistic overall learning of the subject. So, if you are looking for an online MBA course in Fintech, you should keep these pointers in mind.

New Age Banking: Sustainable Finance Gathers Momentum!

Posted on by Imarticus Learning

Banking is not the same as it was before 2008. If you are pursuing a banking career, you need to be accustomed to how new age banking works. When we are talking about new-age banking, inevitably the concept of sustainable finance comes into the picture.

post graduate diploma in banking and financeA post-graduate diploma in new-age banking and finance or at least a certificate course in banking and finance from a reputable institution should give you the edge to make you the right candidate in the era of new-age banking.

The infamous 2008 financial crisis along with various setbacks in the banking sector put a major dent in trust. Reliability in the banking industry was completely shaken and an overall change and restructuring became inevitable.

More people were looking for alternate financial solutions. Since then, along with traditional banking, the investment finance sector started investing towards environmental causes like clean energy projects. Moreover, they focused on alternative business models that benefited the local economy.

With the growth of mistrust towards traditional banking, consumers wanted a reform subjected to more ethical and responsible banking. With demand, transparency, diversification, and sustainability have become the heart of new-age banking. Many new banking institutes originated from this demand, with these three core values rooted in their operational framework.

As part of value-driven meaningful investments, new-age investors are looking for comprehensive reporting services with the hope of more transparency. Attitude has shifted from earning money to gaining people and their trust. The current generation believes financial services business has more to offer towards the world’s biggest issues. As a result, causes like climate change, clean energy, education, and community development started to gain capital, unlike the traditional banking era.

Profit, people, and the planet are equally prioritized by new-age banking systems. They channel investors’ money towards creating cultural values and benefiting people and the planet in exchange for a consistent positive return.

Investors are keen to see the evidence of responsible utilization of their funds. With this philanthropic utilization of capital, the term “impact investing” is becoming more relevant. Capital management strategies are based on diversification, transparency, sustainability, and keeping a social conscience for every investment made.

Currently, there are three main drivers of impact investing. And, these include the ability to quantify the social and environmental impact, change in stakeholders’ mindset, and better risk-reward ratio on the invested funds.

The financial return is understandably still the main focal point of the banking industry. All investors prioritize a risk-weighted return and sustainable banking moderates a lot of risks traditionally sneaking from unethical actions and decision making.

Notably, sustainable banking demands and offers transparent quantitative reporting data on every investment. With multiple reporting standards in place, creating and measuring objective data become a priority. Providing evidence of responsible business activities becomes fundamental to establish and maintain fruitful commercial relationships.

Enhanced governance is the driving force to sustainable banking. Previously, when unethical banking made headlines for all wrong reasons, the call for ethical banking became louder than ever. Consequently, ethical financial decision-making becomes institutionalized. Integrated reporting, strict regulatory supervision, and restrictive listing were implemented to increase the bank’s accountability.

New-age banking employed the necessary mechanism of traditional banking and combined new-age reform and approaches. These changes brought in by sustainable finance through new-age banking are slowly recovering the lost confidence in the banking industry and gradually reconstructing trust in financial services. Besides, momentum in sustainable banking has gathered pace since 2013 and is likely to continue.

PG diploma in new age banking and financeAs a banking profession aspirant, you may want to build your career towards new-age banking and wish to opt for a tailor-made post-graduate diploma in new-age banking and finance. Alternatively, you can also go for a certificate course in banking and finance.

The Future of Ecommerce in India

Posted on by Imarticus Learning

By Manish Kumar.
Ecommerce in India has been growing at a rapid pace and has given a new dimension to how the people shop in India. Statistics show that it will continue to grow; the growth rate one day will be more realistic and become stable eventually. It is very difficult to predict at this point in time when the growth rate would stabilize.
Currently, this growth rate is being accelerated using levers like deep product discounts, coupons, cash backs, etc. This model would slowly go down because companies one day have to focus on the bottom line and not just top lines for long run sustainability and profitability.
Besides that, big brick & mortar giants like Birla, Reliance, Tata, etc have launched, and are still launching, their ecommerce businesses to compete with pure-play tech driven giants like Amazon, Flipkart, Snapdeal, and other online shopping giants.

But the big question being, is this another bubble which is going to burst?
As per a recent survey by Deloitte’s state of media democracy only 15% of users who log into e-commerce websites in India actually end up buying something. The main problem e-commerce websites are facing in India is generating organic traffic.
India being a highly price sensitive market, customer retention is another major issue. A typical Indian user will visit all the possible e-commerce websites and end up buying from a source where he will be offered the lowest price and that is how some of the big price comparison websites make money.
Flipkart has been able to make quite some success when it comes to Indian space of e-tailing mainly because they have been able to offer products on a price much lesser than their competitors and brick and mortar stores. Amazon. In, of late has given a very stiff competition to other major players by providing great customer service.
Having said that, the winner in this segment is still decided by GMV (Gross Merchandize Value) and not the real profit on papers.
Imarticus Learning is an analytics and finance institute that have courses of those docip-thumbnail (1)mains. We have been ranked top 4 analytics institutes in the country. Imarticus even offers Python online course called Certification in Python. Python is a powerful open-source language that is extremely versatile and has the potential to build web applications and act as a data analytics tool, making it extremely useful for aspirants who wish to enter the E-Commerce arena.

Robotic Process Automation (RPA) and How is it Used in FinTech Today?

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RPA (robotic process automation) is a robust solution that allows businesses to automate processes. It’s widely popular in different sectors but you might wonder, “What are the uses of RPA in Fintech?”

To help you find the answer, we have prepared the following article:

What is Robotic Process Automation?

RPA online training in FintechRobotic process automation, RPA in short, is a technology that simplifies building, deploying, and managing robots that mimic human actions. These robots interact with software and digital systems just like humans do.

RPA training allows you to build robots that can recognize what’s shown on a screen, enter information, identify data, navigate a system, and perform various other activities. These solutions automate specific tasks in your business that will allow you to enhance your productivity and efficiency.

Use of RPA in FinTech

Robotic process automation offers a ton of advantages to businesses regardless of their industry. It allows them to reduce their operation costs, improve their efficiency, and make the organization more manageable.

In FinTech, there are many use cases of RPA.

  • Banks use RPA to increase their operational visibility and improve their data security. RPA allows them to improve their compliance implementations and make them more efficient.
  • In accounting, RPA automates customer credit monitoring, sales quotation generating, distributing invoices, and doing necessary follow-ups.
  • Accounts payable can utilize RPA in processing vendor invoices, responding to inquiries, managing the various payments, and cross-checking invoices with the purchasing orders.
  • RPA can simplify the KYC process by optimizing the nitty-gritty tasks of the verification process. They can also gather all the relevant data through optical character recognition.
  • RPA can help in intercompany reconciliations. It can automate checking different orders and transactional data. The bots can also approve the matching orders automatically and alert the necessary parties if they found any inconsistencies.

Become a FinTech Professional

RPA has a ton of advantages but it’s a relatively new technology. That’s why the demand for RPA (robotic process automation) experts is constantly on the rise. Finance companies want professionals who are skilled in this field and can implement the necessary solutions effectively.

To become an expert in RPA for the finance sector, you should look for Fintech courses in India. Taking one of the best Fintech courses in India will help you learn the necessary skills quickly through experts and mentors.

There are many options for Fintech courses in India. You should choose one that teaches you the latest skills and concepts such as blockchain, cloud computing, machine learning, and many others. Learning skills like blockchain and cloud computing will help you stay on top of the industry trends and accelerate your career growth.

Look for online Fintech certification programs in India as they allow you to learn safely from home without compromising with the quality.

RPA has become a necessity for modern finance companies if they want to keep up with the competition. If you want to learn about RPA in the context of Fintech, you should enroll in one of the Fintech certification programs available online.

Learn more about the best Fintech courses in India with Imarticus Learning.

Why Choose a Career in Digital Marketing?

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Choosing the right career trajectory can be daunting for anyone. Finding something you love while searching for stability and a particular lifestyle, in the long run, can be tiring.

Best Digital Marketing Online Course with Placement in IndiaMost students don’t think of pursuing digital marketing in the long run but if you choose the best digital marketing course for yourself, then the opportunities in this dynamic field open up; you’ll realize that the outlook of a career in digital marketing is only positive.

Read on to know more about the benefits of this versatile field and digital marketing training!

What is Digital Marketing?

Online digital marketing courses will teach you all the basics of digital marketing give you an in-depth analysis of what it is. But to briefly understand, digital marketing basically means the use of the internet for publicity and advertisement.

It works similar to traditional marketing and involves building relationships with customers and connecting with them but it also encompasses the promotion of brands, building preferences, and increasing sales through different digital marketing platforms.

Digital marketing has become well-known because it gives a better and more accurate measure of data and incurs lower costs than traditional marketing. These principles will be deeply covered and explained more properly if you pursue a digital marketing course online.

Why Choose a Career in Digital Marketing?

If you want to take up a digital marketing course and undergo digital marketing training, then you must first understand the benefits of choosing a career in digital marketing.

  1. Broad Spectrum of Choices – Digital marketing careers are versatile, flexible, and encompass many roles and areas one will probably touch upon in online digital marketing courses, training, or his/her job. These include –
    1. Video/Audio Production
    2. Search Engine Optimization (SEO)
    3. Interactive Technology (such as AI)
    4. Search Engine Marketing (SEM)
    5. Mobile Marketing
    6. E-commerce
    7. Social Media
    8. Email Marketing
    9. Web Development
    10. Marketing Automation
    11. Web Design
    12. Content Management and Curation
    13. Analytics
    14. Copywriting and Editing
    15. Business/Marketing Strategy
  2. High Compensation and Increased Demand – There is no denying the fact that all businesses must move to digital marketing sooner or later. This has made the demand for digital marketing professionals outweigh the supply opening up plenty of opportunities for people interested in the field.
  3. Constantly Evolving and Keeping you up to Date – As different new platforms are launched, the field of digital marketing keeps evolving and makes the job of digital marketers scoop out new trends and understand how they affect discoverability, something you’ll learn how to do in a digital marketing course. This keeps them up to date on the latest developments in the tech world.
  4. Does not require any Specific Academic Background – Academic background holds very little importance when it comes to digital marketing. If you have the ability to think out of the box and you have a passion for the job, then you’re good to go.

Conclusion

There are many other advantages of a career in digital marketing as well, such as – you can be creative, train at your own pace, be self-employed, work with different people every day, and many more. You can benefit greatly from the job if you have any digital marketing course online and are well-versed with its specifics. To enroll in the best digital marketing course, click here.

Related Article:

How Can Digital Marketing Boost Your Brand Value

Role Of A Big Data In Digital Marketing

 

What is Artificial Intelligence?

Posted on by Imarticus Learning

You don’t have to be a tech geek to have heard of the term Artificial Intelligence (AI). There are many articles that even state that AI will take over the world and in a way, AI has been a valuable tool in the business market. So, the question is: What is AI?

Artificial Intelligence in a nutshell:

There are many artificial intelligence tutorials on the internet to learn about this concept. In a few words, AI refers to a machine, especially a computer, doing the work of human intelligence. Instead of using humans to perform tasks like analyzing data, speech recognition, and more, now machines are equipped to do the same tasks using a couple of algorithms.

Artificial Intelligence courseIn an artificial intelligence tutorial, you will learn the basics of AI, its applications, and how it can be used to make an otherwise tedious process simple.

Many corporate giants like Google, Apple, Facebook use AI to constantly improve their services and collect valuable data.

Artificial intelligence careers are promising in the current market as they have a wide range of applications in different fields. Some of the major artificial intelligence careers include:

  • Big Data Engineer
  • Business Intelligence Developer
  • Data Scientist
  • Machine Learning Engineer
  • AI Data Analyst

There are many other fields and roles that you can apply for after receiving your course training in all things AI.

What is Data Science?

One of the top career opportunities in AI is as a Data Scientist. Let us explain this concept in short:

Data science courses include programming skills, mathematics, statistics, domain expertise, and more. This is to understand the data collected from AI and derive meaningful insights. These insights are then turned over to decision-makers to plan out business goals.

If you’re hearing phrases like Big Data, Machine Learning, Business Intelligence, and others, chances are they are referring to a data science course. Taking up a data science course can guarantee a lucrative job opportunity.

There are many data science courses in India. From an 11-month crash course to a 3-year diploma, there are many options you can look into. You can research the best data science courses in India to find the top institutions recommended for you.

Business Analytics Courses

While the job of a data scientist is to derive meaningful insights from the data, it is the job of a Business Analyst to turn them into tangible business decisions. This is another opportunity that ranks high on the pay scale in the AI industry. All you need to do is take up a business analytics course to gain knowledge on the topic and land a job in the relevant field.

Related Article:

https://imarticus.org/does-machine-learning-excite-you-check-out-the-imarticus-data-science-course/