Imarticus Learning – Page 183 – Finance, Tech & Analytics Career Resources | Imarticus Blog

A Handbook on Cost Management and Its Benefits

Posted on February 28, 2024September 1, 2025 by Imarticus Learning

Monetary evaluation of materials, labour, time, resources, and risk in the event of any production activity, delivery of goods and services or any project is defined as cost. Generally, there are five different types of costs involved in a project. They are direct cost, indirect cost, fixed cost, variable cost, and sunk cost.

Cost management is a process of planning and regulating the budget of a given project. It aims at reducing and restricting cost so that it does not spin out of proportion. Cost estimation, cost budgeting, and cost control are the three pillars of cost management.

Read on to learn more about cost management and its benefits.

Cost management techniques

Changes in government policies, geo-political situations, and an abrupt shift in demand-supply curves of certain raw materials deeply impact cost. The following are the proven cost management techniques –

Inventory management

One of the most important cost controllers and revenue generators is inventory management. The number of materials to be stored and vendor costs should be optimised so that the projects get maximum cash flow.

Outsourcing

This method helps a project maintain a steady cash flow since growth is initially dependent on third party cost. However, quality standards and time schedules are to be maintained.

Time management

Time is money. So, managing time in a project or production is very important to avoid an overrun in cost.

Headcount

Control of the number of people engaged in a project is crucial and needs optimisation.

Ride on technology

The latest technology ensures higher quality standards with reduced cost, time, and resources.

Risk management

Risk management is essential for an organisation to locate, assess and mitigate technical, strategic, financial, legal or security risks.

Benefits of cost management

All business houses use cost management tools to maximise revenue and reduce costs while maintaining committed quality standards. While accountants and financial analysts are the custodians, every team member is responsible for achieving the objective. The direct benefits obtained are the following –

Improves visibility

Some cost management tools for cloud services provide real-time visibility into several cost management parameters with the help of model studies. These techniques use machine learning (ML) to suggest cost saving techniques by predicting behavioural changes.

Offsetting risks

Cost management considers the potential risks in a new project and translates the same into cost, keeping the revenue or profitability of the business intact.

Controls overspending

Since cost management chalks out a detailed project budget for all its benchmarks, it gives the project owner a shot in the arm to track costs regularly.

Procurement value

Cost management also helps improve the procurement value of goods and services vendors offer. The project teams use decision analysis to strike the best bargain.

Financial discipline

Cost management helps in financial discipline at large, which improves the cash flow of a project. Payment liabilities can be met timely, improving vendor efficiency. Client satisfaction is another by-product of cost management.

Improves financial health

Cost management is an exercise that helps an organisation improve its financial health in the long run. This is achieved by recording data history of good project practices, better cost control and excellent decision making.

Improves planning

For a new project, there is always a gap between the estimated or perceived situation and the real one. There may be a few parameters that do not work as they were expected. Thus, cost management also helps managers devise better plans for similar future projects.

Long-term business trend

Cost management methods help us analyse long-term business trends optimising resources, time and raw materials, amongst others. Once a successful trend is set, it may be replicated for long-term usage. When an organisation carries out cost control effectively and consistently while maintaining assured quality standards, it becomes a benchmark for future reference.

Encouraging savings

Cost management teaches a project team to identify unproductive financial leaks and plug them.

Accountability

Cost management methods boost accountability within the team handling a project. They become aware and conscious that any delay or cost overrun should be controlled to ensure targeted profitability.

Conclusion

The career of a cost management consultant is promising. A CMA USA course can boost the prospects of a promising candidate. Working professionals with the required qualification and reasonable experience in this field may also appear for a CMA exam and become successful professionals in this field.

Enrolling in the Certified Management Accountant Course at Imarticus can give your dream the right path. The duration of the course varies from 6 to 8 months.

Capital Markets: Difference between derivatives and stock markets

Posted on February 27, 2024September 1, 2025 by Imarticus Learning

Capital markets serve a critical role in the global financial system by channelling funds from investors to borrowers and facilitating the allocation of capital to its most productive uses. They are also important in providing price discovery, liquidity, and risk management services to investors and issuers

Examples of capital markets include stock exchanges, bond markets, and derivative markets.

In this blog, we are going to learn the differences between derivatives and stock markets.

Capital Markets: Overview

Capital markets are financial markets where individuals, institutions, and governments can buy and sell financial instruments such as stocks, bonds, and other long-term securities.

Capital markets are used to raise long-term financing for businesses and governments, and they provide a mechanism for investors to earn a return on their investments.

Capital markets include both primary markets, where new securities are issued and sold for the first time, and secondary markets, where previously issued securities are bought and sold among investors.

Capital markets play a critical role in allocating capital to its most productive uses.

The basis of stocks, borrowing, and lending in capital markets is the concept of supply and demand.

Derivative Market: Overview

Financial markets where derivatives are traded as financial instruments are known as derivative markets.

Derivatives are financial contracts that derive their value from an underlying asset or security, such as stocks, bonds, currencies, or commodities. They are often used for hedging or speculation purposes.

A derivative market is an important tool for businesses and investors to manage risk, as well as for speculators to potentially profit from price movements in the underlying assets.

However, because derivatives can be complex and highly leveraged, they can also pose significant risks if not used properly.

Stock Market: Overview

The stock market, also known as the money market, refers to a public marketplace where stocks, shares, and other financial securities are bought and sold. It is also known as the equity market or share market.

Companies issue stocks or shares to the public as a means of raising capital, and investors can buy and sell these securities through a stock exchange or over-the-counter markets.

A money market is an important tool for businesses to raise capital, and for individuals to invest in the potential growth of these companies.

It is also a barometer of the overall health of the economy, as well as a means for investors to diversify their portfolios and manage risk.

Difference Between Derivatives Markets and Stock Markets

The main difference between derivatives markets and stock markets is the type of financial instruments that are traded in each market.

The stock market is a marketplace where stocks or equity securities of publicly traded companies are bought and sold, while the derivatives market is a financial market where financial instruments such as options, futures, swaps, and forwards are traded.

Stocks represent ownership in a company, and their value is based on the company’s financial performance and future prospects. In contrast, derivatives are financial contracts whose value depends on the performance of underlying assets or securities. These underlying assets can be anything from stocks and bonds to currencies and commodities.

Derivatives are used for many purposes, including hedging risks, speculating on future price movements, and providing leverage to investors. They can be based on different kinds of assets, including stocks, bonds, commodities, and currencies. In contrast, the stock market primarily deals with the buying and selling of equity securities.

Another difference between the two markets is that derivatives markets can be either exchange-traded or over-the-counter (OTC), while the stock market is primarily an exchange-traded market.

Exchange-traded derivatives are standardised contracts that are traded on organised exchanges, while OTC derivatives are customised contracts that are negotiated and traded directly between two parties.

Future of the Derivatives Market

The future of derivative markets is likely to be shaped by a number of factors, including technological advances, regulatory changes, and market dynamics. Here are some trends that are likely to shape the future of derivatives markets:

Increased use of technology: Technology is likely to continue to drive innovation in the derivative markets. Advancements in machine learning, artificial intelligence, and blockchain technology are expected to revolutionise the way derivatives are traded, settled, and managed.
Focus on risk management: With increased regulatory scrutiny and investor focus on risk management, derivative markets are likely to become more transparent and standardised. This will result in greater use of central clearinghouses and exchanges and more standardised derivative contracts.
Greater globalisation: As the world becomes increasingly interconnected, derivative markets are likely to become more global in nature. This will result in greater harmonisation of rules and regulations across jurisdictions, and increased competition among market participants.
Continued growth in demand: Despite regulatory challenges and increased scrutiny, demand for derivative products is expected to continue to grow. This is due to the increasing complexity of financial markets and the need for investors to manage risk.

The derivative markets are likely to continue to evolve and adapt to changing market conditions and regulatory environments.

As technology advances and global markets become more interconnected, derivative markets will likely become more standardised, transparent, and efficient.

Future of Stock Markets

The future of stock markets is subject to various factors, such as economic growth, technological advancements, geopolitical developments, and regulatory changes. Here are some trends that are likely to shape the future of stock markets:

Increased adoption of technology: The use of technology in stock markets is already prevalent, and this trend is likely to continue. Advancements in artificial intelligence, machine learning, and big data analytics will continue to revolutionise the way stocks are traded, analysed, and managed.
Globalisation: Stock markets are becoming increasingly globalised, with investors seeking opportunities across the world. This trend is likely to continue, as cross-border investments become easier and more accessible.
Growth of passive investing: Passive investing, such as exchange-traded funds (ETFs), has grown in popularity in recent years. This trend is likely to continue, as investors seek low-cost, diversified investment options.
Environmental, Social, and Governance (ESG) investing: There is a growing focus on ESG investing, which takes into account factors such as climate change, social responsibility, and corporate governance. This trend is likely to continue, as investors seek to align their investments with their values.
Regulatory changes: The regulatory environment of stock markets is subject to constant change, which can have significant effects on market dynamics. Changes to regulations, such as those related to market structure, trading practices, and investor protection, will continue to impact stock markets.

The future of stock markets is likely to be shaped by a combination of these trends and factors.

As technology advances, markets become more globalised, and investors become more socially and environmentally conscious, the stock market will continue to adapt and evolve.

Conclusion

While there may be some overlap in the assets that are traded in the two markets, the derivatives market primarily deals with financial instruments whose value is derived from an underlying asset, while the stock market primarily deals with equity securities.

The basis of stocks, borrowing, and lending in capital markets is the interaction between supply and demand. Investors and issuers negotiate prices and terms based on their assessment of the risks and returns associated with each investment opportunity.

Enrol in Imarticus Learning’s Investment Banking Certification to propel your career in this field. Download the brochure for further details.

Visit Imarticus Learning to know more.

Financial Statements – Definition, Types, Examples

Posted on February 27, 2024February 27, 2024 by Imarticus Learning

Businesses communicate their financial performance or financial health through financial statements. Financial statements are a part of ‘finance basics’, being the lifeblood of any organisation or company, revealing its financial performance and position over a period of time. They provide valuable insights into the company’s profitability, liquidity, solvency, and cash flow, all of which are essential to make informed decisions.

The company’s ongoing operations and transactions are reflected in the financial statements, which are transaction-driven documents that change over time. They are made to give creditors, investors, and other interested parties pertinent details about a company’s financial performance and position so they can decide whether to lend money to, invest in, or conduct business with the company.

Financial statements are crucial in helping businesses stay competitive and adaptable in today’s quick-changing business environment. Companies can spot potential risks and opportunities, decide on a course for the future, and manage their operations by closely monitoring their financial statements.

Understanding financial statements is crucial for making data-driven decisions and achieving financial goals. Let us explore the finance basics and delve into the world of financial statements together.

Definition of Financial Statements

Financial statements are extensive reports that give specific information about the position and performance of a company’s finances. These reports are crucial tools for creditors, investors, and other stakeholders who need to evaluate a company’s financial standing.

A balance sheet, an income statement, and a statement of cash flows are some of the essential parts of a financial statement. A company’s assets, liabilities, and equity are summarised on the balance sheet, while its revenues, outlays, and net income for a specific time period are shown on the income statement. A company’s operating, investing, and financing activities, as well as its cash inflows and outflows over the course of the same period, are all covered by the statement of cash flows.

These elements of a financial statement, when taken as a whole, give a complete picture of the financial performance and health of a company, including its profitability, liquidity, solvency, and cash flow. Investors can use financial statement analysis to decide whether to invest in a company or not, and creditors can use it to assess a company’s creditworthiness and default risk.

Types of Financial Statements and Examples

As discussed above, there are three primary types of financial statements that businesses use to communicate their financial performance to external stakeholders. Let us understand more about each of these financial statements with examples:

Balance Sheet

The financial position of a company is shown on a balance sheet at a particular point in time, usually the conclusion of a reporting period, such as a quarter or a year. It gives a clear picture of what a company owns and owes by listing its assets, liabilities, and equity.

Assets = Liabilities + Equity (Formula for a balance sheet).

Examples of items in balance sheets are:

Assets: Cash, accounts receivable, inventory, property, plant and equipment, investments, etc.

Liabilities: Accounts payable, loans payable, accrued expenses, deferred revenue, etc.

Equity: Common stock, retained earnings, treasury stock, etc.

Income Statement

A company’s revenues, expenses, gains, and losses over a given period, such as a quarter or a year, are detailed in an income statement, also known as a profit and loss statement. It displays the company’s earnings, expenses, and net income for that time frame.

Revenues – Expenses = Net Income (Formula for calculating income statements).

Examples of items in income statements are:

Revenues: Sales revenue, service revenue, rental income, interest income, etc.

Expenses: Cost of goods sold, operating expenses, depreciation, interest expense, etc.

Gains and losses: Gain on sale of assets, loss on write-down of assets, etc.

Statement of Cash Flows

An organisation’s cash inflows and outflows for a given time period, such as a quarter or a year, are detailed in a statement of cash flows. It provides information about a company’s liquidity and cash flow position by displaying how much cash a company generated from its operations, investing, and financing activities during that time.

Examples of items in cash flow statements are:

Operating activities: Cash received from customers, cash paid for inventory, cash paid for salaries and wages, etc.

Investing activities: Cash received from the sale of investments, cash paid for the purchase of property and equipment, cash received from the sale of property and equipment, etc.

Financing activities: Cash received from the issuance of common stock, cash paid for dividends, cash received from the issuance of debt, cash paid for the repayment of debt, etc.

Conclusion

Financial statements are essential documents that provide detailed information about a company’s financial health and performance. They serve as a critical tool for making informed investment and lending decisions, and they provide transparency into a company’s financial position, allowing stakeholders to assess its potential for long-term success.

General Management program such as the 21st General Management Programme by IIM Ahmedabad and Imarticus Learning can help you acquire a solid foundation in finance.

How AI Can Boost Your Social Media Marketing Game

Posted on February 27, 2024 by Imarticus Learning

Artificial Intelligence (AI) is being used more and more to enhance targeting, personalisation, and performance in social media and digital marketing.

Content creation, personalisation, sentiment analysis, influencer marketing, ad targeting, performance tracking, social listening, chatbots, image and video analysis, automated reporting, crisis management, and time savings are just a few of the many advantages AI offers for social media marketing. Businesses can enhance their social media marketing efforts, raise engagement and revenue, and stay one step ahead of the competition by utilising AI-powered tools and solutions.

For instance, by analysing user data to determine the characteristics, interests, and behaviours of the target audience, AI can assist businesses in more effectively targeting their advertising across social media platforms. This enables companies to deliver more pertinent ads and raise the return on investment (ROI) of their marketing initiatives.

Let us learn more about how AI can increase the effectiveness of social media marketing.

How Can AI Boost Your Social Media Marketing Game?

Social listening

AI can assist businesses in keeping an eye on social media discussions pertaining to their brand, products, and sector. Businesses can then identify emerging trends, respond to customer needs, and gain insight into what people are saying about them and their rivals.

Chatbots

Businesses can respond quickly to customer inquiries and enhance the customer experience by using AI-powered chatbots to automate customer service and support on social media platforms.

Image and video analysis

AI can be used to analyse social media images and videos, giving you insights into the type of content that connects with your audience and how your brand is viewed online.

Automated reporting

The process of reporting on social media performance can be automated with the help of AI-powered analytics tools, saving businesses time and money while also revealing what is working and what needs to be improved.

Crisis management

By analysing social media sentiment, spotting negative comments and complaints, and recommending responses, AI can help businesses quickly recognise and address social media crises.

Time savings

AI can help businesses save time and resources by automating repetitive tasks like content creation, social listening, and reporting, allowing them to concentrate on higher-value activities like strategy development and customer engagement.

Content creation

By generating automated posts, suggesting hashtags, and recommending content that is likely to resonate with their audience, AI-powered tools can assist businesses in creating and curating content for their social media channels.

Personalisation

AI can be used to tailor social media content to specific users, resulting in a more relevant and interesting experience. AI-driven chatbots, for instance, can offer tailored customer support and service.

Sentiment analysis

Artificial intelligence (AI) can be used to analyse social media sentiment, spotting trends and patterns in how users are talking about a company or product on the web. This enables companies to recognise and address unfavourable criticism while also maximising positive sentiment.

Influencer marketing

Businesses can use AI to track the effectiveness of influencer marketing campaigns and find influencers who are most likely to complement their brand and target audience.

Ad targeting

By analysing user data to determine the demographics and interests of their target audience and serving ads accordingly, AI can assist businesses in more effectively targeting their social media advertising.

Performance tracking

Businesses can gain insights into the effectiveness of their social media marketing campaigns using AI-powered analytics tools, which can track metrics like engagement, reach, and conversions. This can assist companies in deciding on their social media strategy based on data and in optimising their campaigns for maximum impact.

Conclusion

AI is a valuable tool for companies looking to enhance their social media marketing efforts is artificial intelligence. By leveraging AI-powered tools and techniques, businesses can create personalised and engaging content for their customers, anticipate customer behaviour and trends, and automate repetitive tasks like customer service.

AI-powered chatbots, predictive analytics, and image and video analysis are just a few of the innovative ways that AI is being used in social media marketing. As AI technology continues to evolve, we can expect to see even more exciting and impactful applications of AI in the world of digital marketing and social media. Ultimately, businesses that adopt AI-powered marketing strategies will be better positioned to engage with customers and achieve their marketing goals.

If you wish to learn more about social media marketing and how AI can be utilised for more reach on social media platforms, you can enrol in the IIM Raipur CMO Program by Imarticus. This online Chief Marketing Officer Program will help you acquire all the skills you need to become an expert in digital marketing.

Mastering Website Design to Improve Online Visibility

Posted on February 27, 2024February 27, 2024 by Imarticus Learning

In this digital era, a website serves as the virtual shopfront for any business. Given the colossal number of websites available in cyberspace, crafting a unique website that can captivate and retain visitors is paramount. A superiorly designed website can augment online visibility while bolstering engagement and conversion rates.

If you are looking to master your skills in website design, you are at the right place. The article describes the key principles you should follow to improve your website’s online visibility.

Major points to keep in mind while designing a website

To achieve higher visibility, you must incorporate the following into your website.

Good UI and UX

When users visit your website, they primarily look for a good experience. A website with clear navigation, easy-to-find information, and a consistent design can keep visitors engaged and on your website for longer.

Ensure the website is not cluttered with too many icons and maintain good spacing between the elements. If you want to add relevant information about the website, you can redirect the users to a different webpage for the same.

Make it responsive

Responsive website design is a method of creating a website that dynamically adjusts its layout and content to fit any screen size, allowing users to access the site without requiring manual resizing. By providing a seamless user experience across all devices, a responsive design can increase engagement, reduce bounce rates, and improve conversion rates.

Furthermore, responsive website design can positively impact search engine optimisation efforts, as Google favours mobile-friendly websites and ranks them higher in search engine results pages (SERPs).

Use high-quality images and videos

Visual content can effectively grab visitors’ attention and keep them engaged. In addition to using high-quality images and videos, it’s also important to optimise them for web performance. Consider compressing images and videos without compromising much on quality. Use appropriate file formats like JPEG or MP4. Large files can slow your website down, negatively impacting the user experience and search engine rankings.

Another way to enhance visual content is by adding alt text and descriptive captions. Alt text is a brief description of the image that appears when the image cannot be displayed, such as for visually impaired users or if there is a slow network connection. Descriptive captions can provide additional context and help users understand the relevance of the image or video.

Ensure a faster loading time

A slow-loading website can turn visitors off and hurt your search engine rankings. Every file, including images, scripts, and stylesheets, requires an HTTP request to load. Reduce the number of requests by minimising the number of files needed, combining files, and using CSS sprites to combine multiple images into a single file.

Optimise for search engines

Search engine optimisation (SEO) is crucial for increasing online visibility. Incorporating SEO best practices can help your website rank higher on search engine result pages (SERPs). Use relevant keywords in your website content, meta descriptions, and headings.

Incorporate social media

Social media has emerged as a formidable tool for enhancing website visibility. One effective way to harness its potential is by integrating social media sharing buttons on your website. This can incentivise visitors to spread your content on their social media profiles, leading to increased online exposure and website traffic.

Furthermore, establishing a presence on various social media platforms, such as Facebook, Instagram, Twitter, and LinkedIn, can expand your outreach and offer engagement opportunities with your followers. By leveraging these tactics, you can maximise the power of social media and bolster your website’s visibility to attract more visitors.

Conclusion

The aforementioned clubbed together serve as a ‘master key’ to gain access to better online visibility for any website. Website design is one of the most crucial aspects of digital marketing and creating an online presence for any business, product or service. With no code tools evolving daily, website design as a career path is more accessible to an individual than ever before.

If you’re looking to boost your digital marketing skills and take your career to the next level, look no further than the Advanced Certification in Digital Marketing and Martech programme, offered exclusively by Imarticus in partnership with IIT Roorkee.

With this martech course, you’ll gain impeccable skills in website design, SEO, social media marketing, and more, all while learning from industry experts and earning a prestigious certification from one of India’s top institutions. Plus, the classes are scheduled during the weekend, so you can learn even if employed.

So what are you waiting for? Visit the website to learn more and enrol in this martech course today!

The Importance Of Customer Experience In MarTech: Insights And Best Practices

Posted on February 26, 2024May 28, 2025 by Imarticus Learning

The Art of Delivering Exceptional Customer Experience in MarTech

Creating a Customer-Centric MarTech Strategy for Better Experiences

As of January 2023, the world had 5.16 billion internet users. Of these, 59.4 %, or 4.76 billion were social media users. This is great news for businesses. As more consumers come online, brands will be in a position to engage with users, digitally.

On the flip side, this means that brands must scale their digital marketing operations while providing higher value to internet users. The aim, being, to help convert internet traffic into paying customers.

Businesses need innovative professionals at the helm of their digital marketing efforts to successfully drive these goals. Hence, digital marketing professionals must be able to leverage technology in the right way to build audiences and customer base.

If the prospect of a digital marketing career excites you, then read on. This blog delves into the best marTech practices being adopted by digital marketers, today. We also explore how a superior marTech course can help you build proficiency in marketing that’s driven by the smart use of technology.

The key focus of a martech course

In today’s times, it is not enough to excel in the principles of digital marketing. You also need to become an expert in marTech. So, what exactly is martech? How does it help digital marketers? MarTech refers to the software leveraged by marketers to optimize, scale, bring efficiency and drive results through their marketing efforts.

The market is flooded with highly effective MarTech tools. But being able to effectively use them gives any digital marketer an edge. Examples of MarTech tools include content creation, publishing, and distribution platforms, Customer Relationship management software, customer service, and support platforms, and Search Engine Optimisation (SEO) tools, to name a few.

Pursuing a comprehensive, yet, compact and certified marTech course can help aspiring digital marketers like you develop MarTech expertise. By investing in learning, you can build practical skills and acumen to excel in a dynamic field that functions at the cusp of technology.

Top insights and Martech practices

New-age MarTech tools use technologies such as automation, Artificial intelligence (AI), and machine learning (ML) to help marketers make data-driven decisions. In turn, they can enhance the customer experience.

A new-age digital marketing certification helps you learn how to use such tools to build a superior customer experience. You will also learn how to scale digital marketing operations while staying efficient. Here’s a snapshot of the best martech practices that elevate the customer experience.

Hyper-personalize content

Today, consumers are inundated with massive amounts of content. This can make it difficult to navigate and find exactly what they are looking for. Hyper-personalization enables businesses to personalize content. This strategy offers consumers content that connects to their needs and interests promptly. Understanding how to beverage hyper-personalization martech tools gives marketers the power to convert browsers into customers.

Adopt an omnichannel approach

Today, consumers tend to hang out at platforms that more resonate with them. These include social media platforms, messaging apps, blogs, and email, to name a few. Brands that customise content for the platform where the user hangs out, can increase market share.

Marketers must understand how to drive an omnichannel content marketing approach. A good digital marketing certification exposes you to engagement and selling on the precise channel where the consumer is already present.

Leverage AI-driven data analytics

Traditional data analytics tools of extensive information on website and app traffic. However, it is unable to predict how the user will respond in the future. On the other hand, AI-driven Data Analytics tools can predict how a consumer will behave in the future based on browsing history, surfing patterns, and behaviours.

This is a valuable way for marketers to learn more about customers and customize marketing campaigns.

Automation of customer engagement

Today, customers are online almost 24/7. They seek engagement in real time. The use of AI-driven chatbots, for instance, are value-added marketing tools that function 24/7. They can be customized to engage with consumers and showcase the right products and services at the right time.

The wealth of data generated by AI-driven chatbots acts as valuable fodder to help marketers understand what consumers desire. Marketers must develop a superior understanding of how AI, ML, and automation can serve their business needs.

In Conclusion

Your Certification in digital marketing must equip you for the challenges and opportunities in a highly digitized business and consumer world. This means that besides offering digital marketing fundamentals, it must help you build Martech expertise. A certified martech course can put you on the fast track to navigating your career more competitively. It offers a platform to excel, keeps growing skills, builds a peer network, and cultivates a mindset for continuous innovation.

To know about Imarticus’ Advanced Certification In Digital Marketing And MarTech By IIT Roorkee, contact us through chat support, or drive to our training centres in Mumbai, Thane, Pune, Chennai, Bengaluru, Delhi, Gurgaon, or Ahmedabad.

Your Guide to Choosing the Right Digital Marketing Certification Programme

Posted on February 26, 2024 by Imarticus Learning

Hey there, aspiring digital marketers! Are you ready to jump into the exciting world of digital marketing? With so many digital marketing certification courses available, it can be tough to find the perfect fit. But don’t worry – we’re here to help! In this guide, we’ll explore everything about digital marketing. Also, we will provide you with essential tips for selecting the right course. Let’s get started!

Understanding the importance of digital marketing

In today’s digital age, digital marketing has become crucial for businesses. That’s because it helps to connect with their target audience and drive growth. Digital marketing encompasses various strategies. For instance, it includes search engine optimisation (SEO), social media marketing, email marketing and content marketing. A solid digital marketing certification course will cover these essential topics. As a result, you will be equipped with the skills needed to excel in this dynamic field.

Key factors to consider when choosing a digital marketing certification course

To ensure you pick the right digital marketing certification course, keep these factors in mind:

1. Course curriculum

A good digital marketing certification course should cover a wide range of topics. As mentioned above, it should teach you SEO, social media marketing, email marketing, content marketing, analytics and more. Make sure the course curriculum aligns with your interests and career goals.

2. Instructor expertise

Choose a digital marketing certification course taught by experienced industry professionals. These experts will share real-world insights. Thus, you can gain practical knowledge and stay up-to-date with the latest trends.

3. Hands-on experience

Look for a digital marketing certification course that offers hands-on projects, workshops or internships. Practical experience is invaluable in the digital marketing world. It helps you apply your knowledge and build a strong portfolio.

4. Course duration

The duration of a digital marketing certification course can vary. It can range from a few weeks to several months. Consider your availability and learning preferences when selecting a course.

5. Certification and Recognition

A reputable digital marketing certification course will provide you with a recognised certificate upon completion. This certification can enhance your resume and showcase your expertise to potential employers.

6. Reviews and testimonials

Read reviews and testimonials from past students. It will help you gauge the quality of a digital marketing certification course. This feedback can also offer valuable insights into the course content, instructor expertise and overall experience.

Examining key digital marketing skills

To excel in digital marketing, it’s essential to develop a wide range of skills. A comprehensive digital marketing certification course should help you master the following:

1. Search engine marketing

Learn how to optimise websites for search engines. Moreover, understand how to create effective paid search campaigns to boost your online visibility.

2. Social media marketing

Discover the power of social media platforms and develop strategies. With this, engage with your audience and drive brand awareness.

3. Email marketing

Master the art of crafting compelling email campaigns. It will assist you in learning strategies to captivate subscribers and generate leads.

4. Content marketing

Understand how to create valuable content that resonates with your target audience, drives traffic and builds trust.

5. Analytics and reporting

Learn to analyse and interpret data to make data-driven decisions. Find out how to optimise your digital marketing campaigns.

Networking opportunities and additional resources

Once you’ve selected the perfect digital marketing certification course, it’s crucial to stay updated on industry trends and developments. Digital marketing is constantly evolving. So, keeping up with the latest strategies and technologies is essential for a successful career. Here are some tips to help you stay ahead of the game:

1. Follow industry blogs and newsletters

Subscribe to digital marketing blogs and newsletters. Receive regular updates on trends, strategies and case studies to stay informed and inspired.

2. Attend industry conferences and events

Participate in digital marketing conferences and events. Network with professionals, learn from experts and discover new tools and techniques.

3. Join online communities

Connect with fellow digital marketers on social media platforms, forums and groups. Exchange ideas, ask questions and share experiences.

4. Continue your education

As you grow in your digital marketing career, consider enrolling in additional courses. Likewise, you can also obtain advanced certifications to expand your skillset and stay competitive in the job market.

The future is yours!

Choosing the right Certification in digital marketing is crucial for your success in this exciting field. By considering the factors mentioned above and exploring the offerings at Imarticus Learning, you’ll be well on your way to a rewarding career in digital marketing.

Are you ready to dive into the world of digital marketing and unleash your potential? Don’t miss the opportunity to enrol in the Post-Graduation Programme in Digital Marketing at Imarticus Learning. This comprehensive course is tailored for recent graduates and those interested in digital marketing with a maximum of 2 years of experience. It will provide you with the knowledge, skills and support you need to excel in this dynamic field. The future is yours to create!

A Guide to Popular Digital Marketing Tools and Platforms

Posted on February 26, 2024February 26, 2024 by Imarticus Learning

With the extension of the reach of the Internet globally, more companies are looking to reach a wider audience. Along with the introduction of technological tools, the number and requirement of digital marketing tools have also increased. Some of the Best Digital Marketing Platforms are easy to learn and do not require long and costly courses.

It increases affordability, mobile access, expansion and interactivity. The best part is that you can use multimedia for your content. Some of the popular digital marketing tools are as follows:

1. Google Analytics

Google Analytics is one of the most popular digital marketing tools that can reduce your burden by a significant amount. It helps you to take multiple marketing decisions. You can easily create relevant goals and track their progress using google analytics. It gives you valuable insights that help you to ensure that you are focused on the problem areas. It also helps you to understand what is working well for you and what more can you do for it. It helps with website modifications and directs you to the right path.

2. Google ads

Google ads are one of many digital marketing tools that could assist you in curating a better digital marketing strategy. One of the best parts is that it could be applied to any size of business without impacting efficiency. It helps you to bring visits to your website. It also increases the number of interactions with customers with customized call-to-action buttons. It might also help the number of visits to your website.

3. SEMrush

Semrush offers a complete marketing toolkit. It helps businesses of any size to increase their online visibility. The toolkit of Semrush includes content marketing, SEO, advertising, market research, social media management and SEO management. One of the best features of Semrush is that it brings organic traffic to your website with SEO management and workflow.

Along with this, it creates content for your website that brings you to higher ranks on Google. It decreases spending and builds a strategy for social media.

4. Hubspot

Hubspot is another digital marketing tool that you can use for a better website reach. It includes other tools like

Customer-Relationship management (CRM) system
Content management system (CMS)
Marketing automation

This allows you to manage and optimize content along with providing tools for social media management, email marketing and analytics. The tool comes for free and you can also opt for a paid version with additional features for better reach.

5. GetResponse

Known as one of the most effective email marketing platforms, GetResponse can help you to generate, nurture and finalize leads. It automates the process of email marketing with easy techniques. It stops you from becoming a nuisance with targeted marketing. You can use it to send emails and curate landing pages and forms. It also creates automated workflows for your business.

Getresponse also acts as an online campaign tool that could help you to manage your business goals without a glitch. It increases sales by building email lists and collecting leads.

Why choose imarticus learning?

The 6-month Post Graduate Certification in Digital Marketing by Imarticus Learning offers the Best Digital Marketing Platforms you can learn. The program is offered to graduates of all streams. To match the flexibility of your job or other educational plans, the classes are scheduled on weekdays. The topics covered under the program are:

Introduction to marketing and digital marketing
Consumer centricity
Website design
Search Engine Optimisation (SEO)
Social media marketing
Search engine marketing
Affiliate marketing
Content marketing
Web analytics
Media planning and buying
e-commerce marketing

You will get to work on capstone projects that enable the students to link their projects to issues of community and utilize their learning experience. The program also comes with 7+ digital marketing tools and certifications like:

Meta ads
Google ads
Google Analytics
Hubspot content marketing
Hubspot email marketing
Hubspot social marketing
Semrush SEO toolkit
Getresponse
WordPress
youtube marketing
GoDaddy
Google Optimize
Google tag manager

After the completion of the program, you will also get career support that includes placement. Career support also includes mock interview sessions, resume-building classes and more. To make you more career-ready, the project also provides some industry-relevant projects to prepare you for the industry. These projects include:

Bootcamp on website creation
Run an SEO audit
Drip email marketing boot camp
Content marketing boot camp
Google Analytics boot camp
ORM bootcamp

Imarticus Learning has worked to get more than 56000 students placed and enable 45,000+ career transitions. That is not all. To provide the best assistance in the competitive job market for our learners, we have collaborated with more than 500 industry leaders as our partners for maximum placement opportunities.

Our alumni work at:

Ogilvy & Mather
Sunsilk
JWT
Publicis groups
DDB Mudra Group
Gozoop
Everymedia
Webchutney
Pin5trom
WATConsult

Key Benefits of Effective Supply Chain Management

Posted on February 26, 2024February 27, 2024 by Imarticus Learning

Supply chain management is how you manage the flow of products or services from beginning to end. The supply chain includes every process that turns the raw materials into the final service or product. It is aimed at maximizing the value for customers and getting a competitive advantage in the market. It centralizes the whole process and helps to cut the excess cost to the company.

It is important to understand the benefits of effective supply chain management to ensure that it is implemented properly. Effective supply chain management could help you to make a great Career in Supply Chain logistics.

Key benefits of effective supply chain management

1. Reduction of cost to the company

One of the primary benefits of effective supply chain management is that it ensures that the company spends less and gets more profit in return. A better supply chain minimizes the waste of the process at various levels. Effective supply chain management aids companies in the assessment of their manufacturing process.

It helps them to identify the problem areas and insufficiency of certain processes of materials. The companies can determine how they can address these problems and choose the best course of action for other flaws. It ensures that the journey from raw material to the final product is smooth and more products can be manufactured at a less cost.

2. Improved Customer Satisfaction

Effective SCM enables businesses to better meet customer demand by ensuring that products are available when and where they are needed. With SCM, businesses can optimize inventory levels and reduce lead times, which can result in fewer stockouts and backorders. This can improve customer satisfaction by ensuring that customers receive the products they need in a timely and efficient manner.

Additionally, SCM can enable businesses to improve product quality by ensuring that suppliers meet quality standards, resulting in fewer product defects and returns.

3. Improved Operational Efficiency

Effective management of supply chains can also improve operational efficiency by streamlining processes and reducing waste. By using technologies such as radio-frequency identification (RFID) and barcoding, businesses can improve visibility and traceability across the supply chain, reducing the risk of errors and delays.

Additionally, by collaborating closely with suppliers and customers, businesses can better align their operations and reduce inefficiencies. This can result in shorter lead times, faster response times, and improved agility.

4. Better Risk Management

Effective supply chain management enables businesses to better manage risks and disruptions in the supply chain. By working closely with suppliers, businesses can identify potential risks and develop contingency plans to mitigate them.

Additionally, by having multiple suppliers and backup sources of supply, businesses can reduce the risk of disruptions due to natural disasters, geopolitical events, or other factors. By effectively managing risks, businesses can improve resilience and ensure continuity of operations.

5. Improved Sustainability

Effective supply chain management ensures improved sustainability by reducing waste. By optimizing transportation routes and modes, businesses can waste that costs a lot otherwise. Additionally, by working closely with suppliers, businesses can promote better standards and all-weather supply for their sourcing of materials. By promoting sustainability, businesses can improve their reputation and attract customers who value social and environmental responsibility.

Effective supply chain management is essential for businesses to remain competitive and meet customer expectations in today’s ever-changing economy. By improving customer satisfaction, reducing costs, improving operational efficiency, managing risks, and promoting sustainability. It can contribute to improved financial performance and long-term success. Businesses that invest in effective supply chain management have a range of benefits that can help them stay ahead of the competition and thrive in a rapidly changing business environment.

Why choose Imarticus Learning?

Imarticus Learning offers professional certification in supply chain management and analytics in collaboration with IIT Roorkee. The industry-ready Supply Chain Management Course is curated by industry experts to enrich the learners’ experience.

With this Supply Chain Management Course, you get benefits such as:

This Supply Chain Management Course provides you with certification from top-ranked IIT Roorkee and CEC.
Live sessions with IIT Roorkee faculty and industry experts will help you to understand the key concepts easily. You can learn the processes, techniques and tools.
You can learn with 6 real-world Supply chain management projects. These project portfolios help you enhance your resume. You can master business skills with the projects.
Advanced curriculum approved by industry leaders and IIT Roorkee

For a successful Career in Supply Chain logistic, it is important to learn all the relevant tools and languages. This Supply Chain Management Course helps you to learn tools such as Microsoft Excel, Python and Tora.

You also get the benefit of career services such as resume building, mock interviews and career mentorship for a Career in Supply Chain logistics.

The Future Of Supply Chain Management: Emerging Trends And Opportunities

Posted on February 26, 2024February 27, 2024 by Imarticus Learning

Supply Chain Management: What is it about?

Supply Chain Management is the coordination of all activities involved in the production and delivery of a product or service to the end customer. It involves the planning and control of the entire process, from sourcing raw materials to delivering the final product to the customer.

The main goal of supply chain management is to optimize the entire process, reduce costs, and increase efficiency. Effective supply chain management ensures that the right product is delivered to the right place, at the right time, and in the right quantity.

The future of supply chain management is expected to involve the integration of technology, automation and sustainability to create a more efficient and sustainable system. With the ongoing development of new technologies and the increasing focus on sustainability, the future of supply chain management looks promising for businesses that are willing to embrace change and adapt to new trends.

What Is The Future Of Supply Chain Management?

Supply chain management has undergone significant changes in recent years. From digitalization to sustainability, emerging trends, and opportunities are shaping the future of supply chain management. Our comprehensive guide explores the innovative technologies and strategies that are shaping the future of this critical industry. From blockchain to automation, stay ahead of the curve and learn how to optimize your supply chain for maximum success. Let us look at the latest emerging trends in supply chain management:

1. Digitalization

Technology has transformed supply chain management in numerous ways. Artificial intelligence, the Internet of Things, and blockchain are just a few examples of how technology is changing the industry. These technologies provide real-time data, improve transparency, and enhance efficiency in the supply chain.

2. Sustainability

Sustainability is a growing trend in supply chain management. Companies are placing more importance on environmental and social responsibility. This includes reducing carbon footprint, ethical sourcing, and responsible waste management. Embracing sustainability practices can help companies improve their reputation and appeal to socially-conscious consumers.

3. Collaboration

Collaboration is key to the success of supply chain management. Companies are partnering with each other to improve the efficiency and transparency of their supply chain. They are also working with suppliers to improve the quality of their products and services.

4. Customization:

Customers are demanding more customized products, which puts pressure on supply chain management. Companies are using technology and data analytics to customize their products and services to meet the needs of their customers. This includes faster delivery times, personalized products, and flexible pricing.

5. Automation

Automation is transforming supply chain management by reducing human error, increasing efficiency, and decreasing costs. Autonomous vehicles, robots, and drones are just a few examples of how automation is changing the industry.

6. Globalization

The globalization of supply chain management has created new opportunities for companies to expand their business internationally. This includes sourcing materials and products from different countries, and selling products to customers all over the world. However, it also presents new challenges, such as language barriers and cultural differences.

7. Resilience

Supply chain disruptions are becoming more common due to natural disasters, political instability, and other factors. Companies are focusing on building more resilient supply chain networks to withstand these disruptions. This includes diversifying their suppliers and investing in risk management strategies.

We can conclude that the future of supply chain management is promising. Emerging trends and opportunities are providing new ways for companies to improve efficiency, transparency, and sustainability. By embracing these trends in supply chain management, companies can stay ahead of the competition and meet the demands of their customers.

Emerging Trends In Supply Chain Management

The Supply Chain Management industry is continually evolving. One of the emerging trends in supply chain management is the use of automation and artificial intelligence. Automation helps to streamline processes, enhance customer service, and save costs. Another trend is the increasing focus on sustainability and ethical practices within the supply chain.

More and more customers are demanding eco-friendly products, and companies that adopt sustainable practices will have a competitive edge. Imarticus Learning offers an extensive digital supply chain management course. This course can help you stay at the top of these emerging trends, with its top faculty and real-world case studies.

The future of supply chain management will undoubtedly involve continued advancements in technology, increased focus on ethical and sustainable practices, and a heightened emphasis on data analytics and supply chain optimization. Overall, companies that remain adaptable and agile will thrive in this constantly evolving industry.