A Guide to Popular Digital Marketing Tools and Platforms

List of popular digital marketing tools and platforms

With the extension of the reach of the Internet globally, more companies are looking to reach a wider audience. Along with the introduction of technological tools, the number and requirement of digital marketing tools have also increased. Some of the Best Digital Marketing Platforms are easy to learn and do not require long and costly courses.

It increases affordability, mobile access, expansion and interactivity. The best part is that you can use multimedia for your content. Some of the popular digital marketing tools are as follows:

1. Google Analytics

Google Analytics is one of the most popular digital marketing tools that can reduce your burden by a significant amount. It helps you to take multiple marketing decisions. You can easily create relevant goals and track their progress using google analytics. It gives you valuable insights that help you to ensure that you are focused on the problem areas. It also helps you to understand what is working well for you and what more can you do for it. It helps with website modifications and directs you to the right path.

2. Google ads

Google ads are one of many digital marketing tools that could assist you in curating a better digital marketing strategy. One of the best parts is that it could be applied to any size of business without impacting efficiency. It helps you to bring visits to your website. It also increases the number of interactions with customers with customized call-to-action buttons. It might also help the number of visits to your website.

3. SEMrush

Semrush offers a complete marketing toolkit. It helps businesses of any size to increase their online visibility. The toolkit of Semrush includes content marketing, SEO, advertising, market research, social media management and SEO management. One of the best features of Semrush is that it brings organic traffic to your website with SEO management and workflow.

Along with this, it creates content for your website that brings you to higher ranks on Google. It decreases spending and builds a strategy for social media.

4. Hubspot

Hubspot is another digital marketing tool that you can use for a better website reach. It includes other tools like

  • Customer-Relationship management (CRM) system

  • Content management system (CMS)

  • Marketing automation

This allows you to manage and optimize content along with providing tools for social media management, email marketing and analytics. The tool comes for free and you can also opt for a paid version with additional features for better reach.

5. GetResponse

Known as one of the most effective email marketing platforms, GetResponse can help you to generate, nurture and finalize leads. It automates the process of email marketing with easy techniques. It stops you from becoming a nuisance with targeted marketing. You can use it to send emails and curate landing pages and forms. It also creates automated workflows for your business.

Getresponse also acts as an online campaign tool that could help you to manage your business goals without a glitch. It increases sales by building email lists and collecting leads.

List of popular digital marketing tools and platforms

Why choose imarticus learning?

The 6-month Post Graduate Certification in Digital Marketing by Imarticus Learning offers the Best Digital Marketing Platforms you can learn. The program is offered to graduates of all streams. To match the flexibility of your job or other educational plans, the classes are scheduled on weekdays. The topics covered under the program are:

  • Introduction to marketing and digital marketing

  • Consumer centricity

  • Website design

  • Search Engine Optimisation (SEO)

  • Social media marketing

  • Search engine marketing

  • Affiliate marketing

  • Content marketing

  • Web analytics

  • Media planning and buying

  • e-commerce marketing

You will get to work on capstone projects that enable the students to link their projects to issues of community and utilize their learning experience. The program also comes with 7+ digital marketing tools and certifications like:

  • Meta ads

  • Google ads

  • Google Analytics

  • Hubspot content marketing

  • Hubspot email marketing

  • Hubspot social marketing

  • Semrush SEO toolkit

  • Getresponse

  • WordPress

  • youtube marketing

  • GoDaddy

  • Google Optimize

  • Google tag manager

After the completion of the program, you will also get career support that includes placement. Career support also includes mock interview sessions, resume-building classes and more. To make you more career-ready, the project also provides some industry-relevant projects to prepare you for the industry. These projects include:

  • Bootcamp on website creation

  • Run an SEO audit

  • Drip email marketing boot camp

  • Content marketing boot camp

  • Google Analytics boot camp

  • ORM bootcamp

Imarticus Learning has worked to get more than 56000 students placed and enable 45,000+ career transitions. That is not all. To provide the best assistance in the competitive job market for our learners, we have collaborated with more than 500 industry leaders as our partners for maximum placement opportunities.

Our alumni work at:

  • Ogilvy & Mather

  • Sunsilk

  • JWT

  • Publicis groups

  • DDB Mudra Group

  • Gozoop

  • Everymedia

  • Webchutney

  • Pin5trom

  • WATConsult

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