How to use a chatbot in your digital marketing training?

best digital marketing course

Are you looking for digital marketing training? If so, do you know what a conversational bot is? Perhaps you've heard of them but don't know exactly what they're for. Or even have the idea that they are only useful for large companies. Not at all, a conversational bot is also useful for small and medium-sized companies, in fact, for all those online businesses that are interested in serving their customers and potential buyers 24 hours a day. Interesting, isn't it?

If you are interested in getting a digital marketing certification, stay tuned. In this article, we tell you how this type of technology will help you increase your conversions.

best digital marketing coursesIn addition, you can continue to expand your knowledge with the digital marketing course online. You will learn how to use the digital tools at your fingertips to position your brand online.

Conversational bot for web

A conversational bot or chatbot is used to provide assistance to users of your products. In fact, there are already many e-commerce companies that already have this type of virtual assistant, even on their social networks.

As you can see, you can integrate a conversational bot into your different communication channels. This way you can provide complete assistance. Do a quick search, you will see that there are lots of different software that offer this type of service. Moreover, no programming knowledge is required.

This type of technology is designed so that you can easily have your own bot. Through an easy interface, you can build the expected conversation with the virtual assistant. You can solve frequently asked questions, offer additional information and even generate leads.

For each type of purpose, experts differentiate between two types of chatbots. Let's take a look at them in the following section.

Differences between chatbots

Depending on the use we want to give to our conversational bot, we should look for a certain type of bot.

If the function of your bot is simply to answer simple questions, then you only need to build a simple, question-answer-based argument. This type of bot is called Dumb Chatbots, and tech experts recommend it for small businesses.

But if your online shop has a wide reach, you may need something more complex. There are Smart Chatbots, which, as the name suggests, are intelligent technology. That's right, we're talking about artificial intelligence (AI).

Specifically, a conversational bot makes use of machine learning, a type of AI capable of recognizing different contexts throughout the conversation, understanding synonyms, and even learning. These types of bots are aimed at larger companies, with a wide range of services and perhaps a more varied audience. Go ahead and update your online shop with this type of technological advance.

Benefits of implementing a chatbot

This web support can help you to enhance and improve many aspects of your company and website, let's take a look at some of them:

  • Increased sales
  • Increased customer retention
  • Increased conversion
  • Increased brand reputation
  • Increased customer satisfaction


You already know the benefits that the implementation of a chatbot can bring to a website and a business. What are you waiting to learn how to implement a chatbox? At Imarticus we offer you a Digital Marketing program where you will get all the tools and knowledge to carry a successful carrier. Visit our website to learn more.

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