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Day: January 18, 2023

What are financial markets and how does it function

Posted on by Imarticus Learning

Financial markets are designed for the purchase and sale of financial items such as stocks, securities, shares, and bonds. It makes it simpler for those in need of funds to get in touch with those looking to invest. Financial markets provide a setting where all participants, regardless of their size, will receive equal treatment. It helps to lessen the unemployment rate because of all the employment opportunities it offers.

Fintech(Financial Technology), aims to enhance and automate the provision of financial services. Certain software and artificial intelligence in fintech assist businesses, and individuals in managing their finances in a better way. Several positive measures taken by governments around the world are fostering the growth of fintech.

If you’re interested in finance, keep reading to learn more about the financial market. 

What is traded in financial markets?

Financial instruments like shares, bonds, and mutual funds are traded in the financial market. 

  1. Shares- To profit from your investment, purchase shares to sell them back at a high price. Volatility is the continual fluctuation in share prices. Profits in stock market trading are made feasible by volatility. 
  2. Derivatives- Financial contracts known as derivatives are made between two or more parties and draw their value from an asset or collection of assets.

It increases the potential risks and rewards for the people involved in this. 

  1. Bonds- Bonds guarantee a specific interest rate by a specific date, making them a safer investment. Although the interest may change, it will never go below the rate that is specified when the securities are offered on the stock market. 
  2. Mutual Funds- The mutual fund consists of stocks, bonds, and other assets, which are traded in the financial market. The risk is far lower than stock trading since it requires several participants to make investments in various stocks. 

Types of financial markets 

The following are the various types of financial markets in an economy- 

  1. Stock Market– Shares of various companies public as well as private are traded here.
  2. Bond Market-Investors buy bonds from an organisation in the bond market, and the company pays back the principal and interest on the bonds over a stipulated period.
  3. Derivatives Market– In such a market, derivatives or contracts are traded, the value of which is determined by the market forces. 
  4. Cryptocurrency Market– Blockchain technology is used for transactions. Digital currencies are traded on an international scale.
  5. Foreign Exchange Market-  This market aids in carrying out currency transactions and is used to establish exchange rates for all currencies.

Importance of financial markets

The following is the benefit of having a strong financial market in an economy –

  1. Productive use of savings- Financial market helps in the mobilisation of savings. They use the available savings for various productive purposes like home loans, student loans, etc providing easy access to capital for various entities.  It contributes to the capital and economic growth of the nation. 
  2. Stock Valuation– Pricing various stocks and securities is another crucial task in financial markets. Demand and supply in the financial markets, as well as the interactions between investors and other shareholders, essentially set these prices.
  3. Asset Liquidity– Liquidity is necessary for tradable assets’ efficient operation and flow. Financial markets not only make it simple for investors to sell their securities and other investments, but they also make it simple to turn those assets into cash.
  4. Altering the transaction costs- Financial markets allow for the free acquisition of a variety of information on securities. There is hardly any additional fee required for buying and selling financial instruments which adds to the benefit. 

Entities Involved

This system draws money from investors and routes it to businesses, enabling businesses to finance their operations and experience growth. The two sides of the entire process are-

Lenders:

Name Function
Individuals They lend money by investing in government bonds, saving money in bank accounts, or paying premiums for insurance. 
Companies When they have excess income that won’t be needed for a short while may try to make money by lending it through money markets, which are platforms for lending short-term funds. 
Banks They lend out the money already deposited with them to create more of it. 

Borrowers:

Name Function
Individuals They take loans for short-term and long-term financing. 
Firms They take loans to expand their firm eventually.
Government They usually borrow to meet the fiscal deficit of the nation or finance some public projects. 

Fintech reshaping the future of financial markets

The future of finance is being redefined by fintech, which is the use of digitalisation in financial services. The growing digitalization fosters economic growth by generating more efficient and inclusive financial services. Due to artificial intelligence in fintech, the boundaries between financial entities and the financial sector are becoming increasingly blurred.

It has the following implications on the financial markets-

  • Promote healthy competition and innovation while minimising risks.
  • Examine regulatory, monitoring, and supervisory frameworks to make that they are still appropriate for the job and help the government promote a secure, effective, and inclusive financial sector.
  • To promote competition in the financial industry, anticipate market trends, and proactively influence them.
  • As private investment solutions evolve quickly, make sure that public money is still suited for the digital age.

Conclusion

Financial markets are the base of an economy and fintech is the new-age definition of that. It looks forward to creating new opportunities for various identities to prosper in their businesses. 

If you are looking to learn fintech and related financial services, check out the new MBA in Fintech training programme offered by Imarticus Learning in collaboration with KL University.  

How cyber security courses are building an army of cyber security experts

Posted on by Imarticus Learning

The world of 2023 is likely to be a very different place when it comes to technology and cyber security. Rapid digital technology advances, an ever-increasing number of connected devices, and the growing dependence on digital networks make organizations especially vulnerable to malicious attacks. Cybercrime has already caused billions of dollars in losses for businesses and governments over the last decade, and these costs will only increase as technology advances.

Why should you make a career in Cyber Security?

Cybersecurity experts come with a wide range of specialized skills and knowledge, from ethical hacking to secure coding techniques, that can be invaluable in protecting a business from potential cyber threats. With this increased demand for cybersecurity professionals, now is an ideal time to pursue a career in this rapidly growing field.

The world of cyber security will look very different in 2023 than it does today; artificial intelligence, machine learning, and automation are likely all tools that cybersecurity experts will use to detect and prevent attacks. Additionally, with the rise of 5G networks and Internet-of-Things devices, cyber security professionals will have many new attack vectors to monitor and secure. The challenge is great, but the rewards for those who take on these challenges can be tremendous.

PG in cybersecurity course

With the ever-increasing reliance on digital technologies, organizations will need cybersecurity experts more than ever in 2023 and beyond. With a wide range of job opportunities and an expanding field of expertise, now is an ideal time to enter this rapidly growing industry. Cybersecurity specialists are essential for protecting businesses from potential threats and promoting trust between customers and organizations.

What does a Cyber security course include?

A typical cyber security course covers various topics related to protecting networks and systems from malicious activities. These may include:

– Introduction to Computer Network Security

– Firewalls & Intrusion Detection Systems

– Cryptography & Network Protocols

– Secure Software Development Lifecycle, including secure coding practices

– Risk Analysis & Mitigation Strategies

– Application Security Vulnerabilities & Remediation Techniques

– Access Control Technologies

– Virtual Private Networks (VPN) and Wireless Security.

In addition to these technical concepts, the course may also cover regulatory compliance aspects such as HIPAA, PCI DSS and Gramm Leach Bliley Act (GLBA).

It may also include topics related to ethical hacking and penetration testing. The course may also provide hands-on experience setting up systems and protecting their security.

At the end of the course, students are expected to have a deep understanding of cybersecurity concepts and be able to implement various security measures on networks and systems.

How are cyber security courses building an army of cyber security experts?

A cyber security course provides comprehensive training to students and helps them become proficient in various areas of cybersecurity. They can develop the skills to protect networks from threats and vulnerabilities through such classes.

Moreover, these courses also expose students to the latest trends and technologies related to cybersecurity. With this knowledge, they can handle complex challenges and develop innovative solutions.

Furthermore, such courses allow students to gain hands-on experience setting up security systems and dealing with real-world challenges. This helps them become more competent in their field and prepares them for a successful career in cyber security.

Learn and Transform with Imarticus Learning:

Lock your Cybersecurity career with PG in cybersecurity from Imarticus Learning. An extensive, industry-approved experiential learning program, it is an ideal fit for future Cybersecurity Analysts.

The program is designed for fresh graduates and early career professionals with STEM/tech backgrounds. This Cyber security training and placement program is designed in collaboration with industry leaders to provide the best learning outcome to aspiring cybersecurity professionals. With 6-month extensive training, you’ll be prepared to take up roles like Cybersecurity Analyst, Penetration Tester, Incident Handler and SOC team.

The learning process is rigorous, and sessions are based on real-world problems to give students a deep dive into ethical hacking and penetration testing.

Course USPs: 

  • Guaranteed Job interviews
  • Industry-Approved Curriculum
  • Career Services
  • Industry approved mentorship
  • Assured Interview opportunities & extensive career services

For further details, contact the Live Chat Support system or visit our training centres in Mumbai, Thane, Pune, Chennai, Bengaluru, Hyderabad, Delhi, Gurgaon, and Ahmedabad.

Sports Analytics and Big Data: A Guide to Analyst Training

Posted on by Imarticus Learning

Big data and data analytics are becoming widely popular terms in today’s technologically dominant landscape. Numerous organisations and sectors are embracing these emerging technologies to make fruitful use of data. The sports industry is also leveraging big data analytics to revolutionise sports.

Data analytics and sports might seem completely unrelated. But, data analytics has proven useful in improving game quality, fan experience and player safety. Nowadays, sports analytics are taken very seriously by professional teams, managers, coaches and players.

 

Data analytics jobs are in huge demand these days. These jobs pay well and provide several opportunities to aspiring data scientists. If you are a sports fan, you can now have a rewarding career as a data analyst. Sports analytics is the perfect career choice for you, allowing you to pursue your love for sports. However, since data analytics is a technical field, you need to have proper data analyst training.

How is sports analytics changing the game?

It helps coaches make decisions regarding the recruitment of athletes.

Player recruitment is an important part of any sport, particularly at the professional level.

Many modern sports franchises are leveraging data analytics to recruit the right players for their teams.

Data is being used to identify and hire talented but undervalued players.

Universities are also using data analytics to discover potential upcoming athletes. This allows them to understand where to invest their time and efforts.

It helps broadcasters create a better viewing experience for fans.

Sports commentary makes watching a sport more fun. The broadcasters provide stats and facts for viewers to understand the importance of each event. This makes the viewing experience more compelling. This is made possible by big data analytics.

Big data is also being used to increase live attendance in stadiums by satisfying fans and enhancing their overall experience of watching a game live. This can be done by analysing which games have better chances of selling swiftly and prompting frequent audiences to buy tickets.

Another way to compel audiences to watch games live is to improve the supply of items that are in high demand. This can include merchandise, eatables, etc., which can improve the viewer experience.

Big data can also be useful in tackling the factors which affect the viewer experience negatively. For instance, it can save viewers from the struggle of finding a parking spot by carrying out traffic analysis.

It is used to create better sporting strategies.

Strategy plays a significant role to win a game. Be it an individual sport or a team sport, players cannot compete without a strategy in mind.

Coaches make use of big data to create personalised winning strategies for each player and the team as a whole. For example, Liverpool FC’s coach used data analytics to compete against opponents and emerge as winners of the Premier League.

It helps in live data collection.

Data like speed, distance, mileage, etc. is difficult to gather manually. However, with wearable devices operated using artificial intelligence and machine learning technologies, vital data can be collected in real-time.

The devices are worn by players or attached to their clothes to keep track of player performance and fitness variables like heartbeat, speed, etc.

This data can help coaches in preparing an ideal fitness plan for players and improve their safety.

RFID tags are also attached to players or their sports equipment to collect crucial data.

It allows better judgment.

Many times, a situation occurs where the referees might find it challenging to take a decision. Thus, they might end up taking the wrong decision. This impacts the whole game and demoralises the players.

With big data and analytics, sports authorities now make use of devices that can track data which is difficult to be observed by the human eye. For example, it can give information on a strike or a ball hit that could be missed by referees.

Sports analytics is a relatively new field and the sports industry is still in the process of optimising its applications. Thus, it has a huge scope for research and development.

However, data analyst training is necessary to enter this job market. Our team at Imarticus Learning has designed an data Analytics and Machine Learning course to kickstart your data analyst career. Our Postgraduate Program in Data Analytics and Machine Learning comes with guaranteed interview opportunities and extensive career services. Graduates and professionals (with up to 5 years of experience) having a technical background are eligible to apply.

Sports analytics is an upcoming and interesting area of work. Join the big data revolution to make sports more fair, entertaining and competitive.

Your Guide To Becoming a Full Stack Web Developer and Learning the MEAN Stack with online course

Posted on by Imarticus Learning

Choosing the path of a full-stack developer in the present times is a brilliant move. The demand for this job is increasing globally as the world increasingly becomes dependent on technology. If you’re interested to know how to become a full-stack developer, this article will serve as a guide. 

A full-stack developer has the ability to manage both the front end and the back end of a development project. As a full-stack developer, you will have to manage servers, databases, and clients as a full-stack engineer. The type of stack you use will depend on the project’s needs. 

How to become a full-stack developer?

The first thing you’ll need to decide is whether you want to take up an online degree or a full-time in-person degree. Currently, there are a good number of online degree programs that are at par with in-person degrees. These online programs are carefully curated to suit the needs of students who cannot enrol in a full-time in-person degree. These courses also provide world-class guidance from industry leaders as well as great internship and placement opportunities. 

Learn as many relevant programming languages as possible. You will be more valuable to your employer if you know more programming languages. A full-stack developer must possess knowledge of the following programming languages, namely- JavaScript, Python, HTML and CSS, SQL, React, Django and Ladash among others. 

Once you have mastered the programming languages, start applying for internships. If you have enrolled in a good course, you are likely to come across good internship opportunities. Make the best use of those opportunities. Build your profile while interning in companies. This will help you bag a job in this competitive sector. 

Try to upskill yourself and meet industry standards. This will increase your chances of landing a good job. There are ample ways to upskill in the present times. Most companies will want to know how well you have used your time and there’s nothing better than upskilling. 

Describe the technology you used in your last experience, your position in the project and display samples of your work to showcase your accomplishments. Your work as a full-stack design professional should show superior technical proficiency. You’re prepared to start looking for a job once you’ve developed a portfolio with at least two completed, polished projects. The correct CV and skill set can grab an employer’s attention. Be sure to establish your professional objectives in advance, obtain input on your cover letter, and customise your CV for the particular positions you’re looking for.

This was a general guide to becoming a full-stack developer. However, if you want to venture specifically into the concept of  MEAN stack, keep reading. 

What is MEAN Stack? 

If you are interested in full-stack development, you might also want to specialise in MEAN Stack. A JavaScript-based framework for creating web apps is called the MEAN stack. Simply put, A MEAN Stack developer is a full stack developer who focuses on the MEAN Stack of JavaScript.

It is an acronym for MongoDB, Express, Angular, and Node, which make up the four layers of the stack. Since all of the components are built on JavaScript and JSON, integrating the stack’s components is simple and straightforward.

 

If you want to specifically learn MEAN stack you will have to be proficient in the languages it stands for. In MEAN, the database server is MongoDB, and the server-side framework is Express.js. The client-side framework is Angular. And Node.js is the server’s JavaScript runtime. A credible online program can help you become a full-stack developer, specialising in MEAN. 

Conclusion

Be it specialising in MEAN stack or learning full-stack development as a whole, both of them can open lucrative career opportunities for you. Choosing the right MEAN full-stack developer course is all it takes to excel apart from hard work and perseverance. With the Full-stack Developer Pro course by Imarticus, you can get a step closer to a successful career in full-stack development. 

The Future of Programmatic Marketing: Machine Learning Certification Course in 2023

Posted on by Imarticus Learning

The world has observed rapid growth in Programmatic Marketing. Companies are expanding huge sums of money on programmatic advertisements. It was estimated that companies will spend around $542.31 billion in this industry. This number will continue to grow in the future. 

Machine learning plays a huge role in the industry of programmatic marketing. If you are willing to commence a career in programmatic marketing, then you will require an online machine learning certification course. In this article, we will discuss the future of programmatic marketing and the role of machine learning in it. 

What is Machine Learning?

One of the most important subfields of Artificial Intelligence (AI) is Machine Learning (ML). Machine learning allows a machine to remember and learn without any complicated programming language. The learning procedure is only possible by identifying patterns and analysing data. Industries around the globe can enhance their business and marketing by simply using machine learning. This technology furthermore strives to comprehend the customers and their behaviours. 

What is Programmatic Marketing?

Programmatic Marketing is the distribution of advertisement that does not involve any human being. In other words, this means selling and buying products with the help of advanced software in the digital space. To target customers, programmatic marketing extracts data like age, location as well as interest. This helps the companies to easily target their customers and yield more percentages. 

How is Machine Learning Used in the Field of Programmatic Marketing?

 

As we already know the definitions of machine learning and programmatic marketing, let’s learn how these two aspects are interdependent. Machine learning is mainly used in programmatic marketing to extract and analyse data from myriad sources. It also sorts customer data patterns and assists companies to understand their customers. This helps these companies to enhance themselves as well as their services and campaigns. For example, a retailer may use the insights to check the items the customers purchased during a particular season so that they can yield more revenue in the next year.

Machine learning can even target customers from various sources like social media and online traffic to advertise a particular product of a particular company. Like this, it can enhance the performance of the advertisements as well as the reach of the products. If a company is willing to increase its reach and campaign performance, then opting for machine learning will be the wisest decision.

What Does the Future of Programmatic Marketing Store for Us?

The future of programmatic marketing is very bright and will keep on growing. Companies are already investing huge sums of money in this arena and this investment will increase in the future. As the world is getting dependent on programmatic marketing, many modifications will take place in future. Here we have discussed a few of those modifications. 

Supply Path Optimisation (SPO)

Supply Path Optimisation is a very new term and is being used very recently. However, according to the predictions, the usage of SPO will only increase in the future. The main purpose of SPO is to make the supply chain easier between publishers and advertisers.

Demand Path Optimisation (DPO)

Demand Path Optimisation is the inverse of Supply Path Optimisation. Its emphasis is on the buying factors rather than the selling factors.  When DPO is incorporated with SPO they create better transparent terms with the potential buyers.  DPO can boost revenues and reduce unnecessary risks from ad vendors.

Programmatic Audio

Programmatic Audio is something very similar to display advertising. However, here advertisements are played in the form of audio. This method can be used on the radio, podcasts and music streaming applications. 

A World Without Any Cookies 

Industries are planning to eradicate all the cookies used by third parties. By the end of 2023 companies are willing to terminate the two decades old practice. Subsequently, brands and marketers will use solutions that are user-oriented and will focus on privacy as well. 

Conclusion 

If you want to commence a career in programmatic marketing then you must enrol yourself in a certificate program in data science and machine learning. This online course will help you to earn the requisite skills and knowledge about programmatic advertisements. Besides, this program will also open many opportunities for those who want to commence a data scientist career. So without any further delay enrol yourself on the certified program by Imarticus Learning.

List of best IIM Raipur marketing courses

Posted on by Imarticus Learning

IIM Raipur is a part of the Indian Institute of Management (IIM) group of business schools established in 2010. The institute is known for its solid research-oriented approach and offers numerous research-focused programmes and projects. IIM Raipur marketing courses include post-graduate and doctoral programmes in management. It also provides executive education programmes for working professionals.

Notably, IIM Raipur is an excellent choice for those pursuing a marketing career. The institute provides comprehensive marketing education focusing on the latest trends and technologies. It offers an array of courses in marketing, ranging from the fundamentals to advanced topics, including digital marketing, customer relationship management, and market segmentation. The faculty at the institute is highly experienced and has a wealth of knowledge and experience in the marketing field.

List of courses

Executive Post Graduate Program in Management (EPGP)

The Executive Post Graduate Program in Management (EPGP) from IIM Raipur is a full-time residential programme for experienced professionals from diverse backgrounds. The programme provides a professional platform for managers and entrepreneurs to acquire the necessary skills for effective decision-making and successful management. It also offers an extensive curriculum and develops the capabilities of participants to meet their career goals.

Executive Certificate Programme For Strategic Chief Marketing Officers (CMO) 

The Executive Certificate Program for Strategic Chief Marketing Officers by IIM Raipur is a one-of-its-kind programme designed to hone the skills of CMOs and equip them with the right tools and techniques to drive business growth. This programme will help CMOs acquire the skills needed to become successful strategic business leaders. As part of the programme, there will be five masterclasses hosted by industry leaders and four key sections, including CMO training, Masterclass by CMOs, Networking, and experience with Wharton Interactive Simulations.

Eligibility

The Executive Certificate Programme For Strategic Chief Marketing Officers (ECPSCM) is open to marketing professionals with full-time experience in the field of marketing/brand/marketing communications function. Applicants must possess an undergraduate degree (BBA/BSc/BCom/MA or equivalent) from a recognised university.

Benefits of Taking IIM Raipur Marketing Courses

IIM Raipur offers a range of courses related to marketing, which can be highly beneficial to students who want to pursue a career in the field. 

  • Learn from world-renowned faculty: One of the main benefits of taking a marketing course at IIM Raipur is the opportunity to learn from world-renowned faculty. The faculty members of IIM Raipur are experienced professionals in the field of marketing and have a deep understanding of the subject.
  • Enhance your knowledge: Taking a course in marketing from IIM Raipur will enable you to enhance your understanding of the different aspects of marketing, such as digital marketing, branding, and consumer behaviour. You will also get to understand the tools, techniques, and strategies used in marketing.
  • Improve your career prospects: With a certificate from IIM Raipur, you can demonstrate your skill sets to potential employers. It will give you an edge over other applicants and improve your career prospects.
  • Networking opportunities: A marketing course at IIM Raipur will allow you to network with industry experts. It will give you access to an extensive network of professionals who can help you find jobs and advance your career.

What to expect after acquiring an online CMO programme?

Once you have passed the Executive Certificate Programme For Strategic Chief Marketing Officers, you will gain an in-depth understanding of the core principles of strategic marketing. You will understand the dynamics of the marketing environment and appreciate the adoptable strategies to stay ahead of the competition. 

You will also upscale with the necessary skills to develop and implement effective marketing strategies. Additionally, you will understand the financial, legal and operational aspects and learn how to manage marketing resources efficiently. The programme will also equip you with the skills and knowledge required to build strong customer relationships, identify and target new markets, and develop effective brand strategies.

Conclusion

Imarticus’ marketing courses offered in collaboration with IIM Raipur provide a comprehensive overview of the various aspects of marketing, from consumer behaviour to marketing research. The institute provides excellent education, strong faculty, and excellent placement opportunities, making it one of India’s top choices for marketing courses. The institute has strong ties with leading corporations, allowing students the best job opportunities. Students can also avail themselves of various internship opportunities at the institute, giving them valuable industry experience. Imarticus is an excellent choice for those pursuing a marketing career. Whether it is a regular course or a CMO training programmes, Imarticus has got you covered. Sign up now and start your journey to success!