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Day: March 14, 2022

What’s in store for capital markets training programs in 2022?

Posted on by Imarticus Learning

Capital markets training programs are evolving at a rapid pace. Professionals need to stay with new advancements to keep up with the latest changes and trends.

Here, we will take insights into some of the significant changes that can occur in capital markets training programs over the next few years. Whether you are a professional or just starting in your career, these changes will be sure to impact you!

The current state of capital markets training

Capital markets training programs have come a long way in recent years. In the past, most courses focused on teaching students about the theoretical aspects of financial markets. However, thanks to the global financial crisis, there has been a shift towards programs that focus on practical skills and hands-on learning.

Today, capital markets training programs can give students the tools to succeed in their careers. These programs include a wide range of topics, including investment banking, derivatives trading, and asset management strategies.

Here are some expected changes in capital markets training programs in 2022 include:

  • A renewed focus on ethics and compliance
  • An increased emphasis on technology training
  • More experiential learning opportunities
  • Expanded course offerings to meet the requirements of a global workforce

These are just a few of the changes we can expect in capital markets training programs over the next few years. 

How will these changes impact capital market training programs?

Technology advancements will continue to drive change in the capital markets industry, impacting how training programs are delivered.

  • There will be a greater focus on experiential learning, emphasizing simulations and case studies.
  • The use of virtual reality (VR) and augmented reality (AR) can grow, providing learners with a more immersive learning experience.
  • Blended learning approaches will continue to gain popularity, with a greater focus on online and self-paced learning.

We can expect to see more gamification in capital markets training programs, as it is an effective way to engage learners and promote learning.

That’s what’s in store for capital markets training programs in 2022!

Discover capital market certification with Imarticus Learning

The Financial Services and Capital Markets course gives students a thorough grasp of investment banking and capital markets. Students will also get an advantage over their classmates by studying at IIM Lucknow’s top-tier business school!

Course Benefits For Students:

  • Study with an outcome-focused curriculum and hands-on learning approaches to develop expertise in essential domains.
  • Learners will have the opportunity to meet and engage with classmates and industry professionals as part of this program.
  • This capital markets training program is for mid-level employees who have basic financial skills but want to develop in their careers. Besides, it will provide students with vital skills and information and open possibilities for restarting a career in finance.

5 skills a Social Media Pro needs to succeed

Posted on by Imarticus Learning

Social media is a powerful tool for any business, but it can be complicated to get started. Social Media Professionals are responsible for managing the social media accounts of their company or clients and making sure that they stay on top of trends in the digital world.

This blog post discusses some of the most important skills that someone in this position should have.

Content curation

Every day, we have more and more content on social media. It is a good thing for sure – it means that your audience has excellent opportunities to discover new content from you and other sources. However, this also means increased competition between the posts in their newsfeeds! How do you make yourself stand out?

One way is to become a great curator of content. It means finding and sharing the best content from other sources and creating high-quality content. Curated content can be a powerful tool for engaging your audience and building trust with them.
There are many ways to find quality content to share – blog posts, tweets, infographics, and even videos. And when it comes to creating your quality content – well, that’s where the Social Media Pro skills come in!

Social media marketing

Social media is more than just a channel for sharing content. It’s also a powerful sales tool that can help you grow revenue and drive business growth if used right. The secret to social selling success is creating great, targeted offers customized to the needs of your audience – but this requires knowing who they are and what they like.

Relationship building

Social media helps engage with your audience and create solid and long-term relationships. One of the excellent ways to do this is by asking questions in blog posts and on social networks. People like when they’re taken seriously and given answers; it makes them feel special (and they’re more likely to respond).

Graphic design

Visual content is becoming influential on social media, and good graphic design skills can help you create eye-catching visuals that capture your audience’s attention. Creating images for your blog posts and sharing them on social networks is vital.

Analytics Skills 

Business needs to keep track of their digital presence and social media metrics. Analytics help understands how much your audience consumes the content you create, where they come from, what resonates with them, and more. Analytics tools make tracking and reporting on your campaign’s success easier.

So here are five essential skills for a Social Media Pro! If you want to get ahead in social media, make sure you have these skills under your belt.

Discover Digital Marketing Career with Imarticus Learning

Our online Digital Marketing courses provide students with a comprehensive and in-depth understanding of Digital Marketing ideas in a more practical setting. The program takes a robust collaborative approach that emphasizes several capstone projects, job-ready skills, and guaranteed job interviews

Course Benefits For Learners:

  • Get a solid grasp of Digital Marketing ideas and be mentored through in-class, industry-oriented projects designed to provide students real-world experience.
  • Case studies provide students with an inside look at the marketing techniques that huge firms employ to maintain their competitive edge.
  • Learn the fundamentals of social media marketing course by participating in an online, mentored project that will give students real-life experience.

Create a Facebook Bot using NLP

Posted on by Imarticus Learning

Chatbot, the computer program made using artificial intelligence, mimics human conversation and can reply automatically to queries. The key player inside this program is Natural Language Processing (NLP) which helps with the ‘translation’ of the human queries into a form that the machine can understand. 

It involves data analysis and giving the right input to make the machine capable of doing what it is expected to. When you have the resources, it is now easier to build a bot with the right NLP tools and platforms.

When do you need a Facebook bot?

The Facebook bot is used for the FB pages to improve customer service, to make communication easier for the transactions in e-commerce, etc. It is a way of optimizing the overall customer satisfaction and taking the business forward. 

Facebook has its own user interface called Wit.ai that helps with the creation of intents, agents, and entities. It is completely free, comes with a manual, and integrates well with NLP. Most importantly, it works well with Python, Nodje.js, and Ruby. For those who are familiar with the codes and are willing to spend some time, a Facebook bot building is possible for anyone. 

How to create a Facebook bot?

  • Create a Facebook account and have a page dedicated to your business or brand.
  • Connect the business account or the page with the Bot builder of Facebook. 
  • After going through the manual carefully, start by creating a welcoming reply which will be the default for all customers. 
  • Now comes the most important conversation structure that helps with the navigation of the conversations. It includes pictures, URLs, audio, video, or any kind of media, etc., depending upon the expectations from this chatbot.
  • Once the structure is done, provide the necessary inputs for the dialogues while making sure that they are brief, clear, and relevant. 
  • The next step is creating the ‘brain’ or AI that works with the structure to perform specific tasks according to the commands recognized and received.  
  • Test the new bot for any errors and malfunctions. Go through every aspect and structure of the bot. 
  • The final step is to launch the chatbot by providing the link to your Facebook page. 

Is it as easy as it looks?

In simple terms, yes, it is as easy as it sounds. But the catch here is to have someone who knows about the technology and is familiar with data analysis and machine learning. Those who have completed courses such as the Post Graduate Program in Data Analytics will be a good contender for this task. 

The reason is, the Facebook UI has a steeper learning curve and can take some time to complete. The UI does not offer any visual aspect for the whole programming. So it needs some coding to do and a few other technical nuances to ace the process. So a professional, experienced or a beginner would be requisite. When all these necessities are fulfilled, then yes, creating a Facebook bot will be easy. 

Conclusion

Regardless of the difficulty level of creating one, the Facebook bot has become one of the most efficient ways of connecting with customers. There are several other platforms such as Dialogflow to help with this creation. If you are interested in building such fascinating tools and technologies do enroll in the data analytics course.

The best Data Analytics course with placement will give you the necessary boost to help you land the job, as early as possible. 

Why are financial markets courses gaining popularity?

Posted on by Imarticus Learning

There is an increased interstate in people towards finance and investments. They want to make more investments and naturally want to learn more about its ups and downs. They are also willing to spend time learning new areas to achieve their financial goals. 

On the other hand, this growing interest in people has opened doors for the industry to come up with niche skills and courses that focus on specific topics rather than a border syllabus to be learned over a lengthy period. 

The availability of such specific topics as short-term courses is one of the major reasons for the popularity of courses on financial markets these past couple of years. But it is not the only cause for its popularity. Here are some other significant reasons. 

#1 More trading and investments

The pandemic has forced many towards trading. While the majority are trading based on the various reports on the media, the smarter investors rely on the experts to make trading. The larger investors suddenly needed more experts with them. This increase in demand for such expert investors had led to a rush for the courses for investment banking.  

#2 Precise curriculum

While there is a multitude of online and offline courses in financial marketing and investment banking, only those with a precise curriculum and specific niche are gaining popularity. They are also able to produce experts in those specific fields and can land more jobs. 

One such course is the Certified Investment Banking Operations Professional (CIBOP) at Imarticus which focuses on financial marketing, trade life cycle, and risk management. The course prepares the aspirants for the industry with the help of industry experts. Here, the aspirants will be getting trading simulations for a more hands-on experience during this 180 hrs long course. 

Upskilling

Keeping up with the growing and changing technology is key for all professionals to maintain or improve their career prospects. This is why upskilling is part of the career that many professionals are constantly making use of.

For finance professionals, upskilling is essential, without which many could not have productive work. For the millennials, upskilling is a way to ensure a safe financial future. They also prefer those short-term courses online rather than spending a lengthy period on-campus.

Improve knowledge base

The short-term financial marketing and investment banking courses are more reliable for newcomers in the financial world or professionals looking to improve their knowledge base. Though there are various blogs and videos available online, these courses offer them a more reliable source for information.

They can also get expertise from the industry leaders. Since there is no age bar for such courses, anyone who has a basic degree could pursue them and learn investment banking to become an investment banker.  

This is why courses such as CIBOP will be helpful for them and can also help them gain an interview with the leading companies. They will get constant assistance with their career progress as well. 

Conclusion

Financial marketing and investment banking (IB) were not so popular until the end of 2020. These two industries have seen an exponential increase in participation and career prospects. In 2021, the popularity of these industries has grown such that they are among the top 5 in terms of demand for the related courses.

Financial courses such as IB, Fintech, and Financial Analysis Prodegree, etc., are a few examples. Even the industry giants are entering the ed-tech field. The CIBOP course at Imarticus is done in association with the London Stock Exchange Group.