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Tag: content marketing course

Here’s Why Using Search Intent Can Shape Your Digital Marketing Strategy

Posted on by Imarticus Learning

In this technological era, businesses and brands are going online. Nowadays, customers do not depend on businesses to provide a marketing funnel. Instead, they prefer to conduct their research about which product/service is better.

Search engines are the primary solutions for customers to look for any brand or service. Business owners should know about search intent as it is responsible for boosting ROI and driving online engagement. Read on to know how search intent can shape digital marketing strategies.

Understanding search intent 

Why is a user searching for anything on a search engine? Search intent is the reason that compels the user to search for anything on search engines. Customers may enter a search query for buying something or they may be interested in visiting the website.

Customers may also search for a query just knowing more about any product or topic. Based on the search intent of customers, brands implement their digital marketing strategies. For example, if the customer wants to search for the best antivirus in the market, one cannot show them a landing page in SERP. Instead, digital marketers will directly promote the antivirus product as the search intent suggests that the customer is willing to buy.

Significance of search intent 

 Many businesses pay for digital marketing courses so that their employees can know more about search intent. Online marketplaces and platforms rate search intent highly among digital marketing elements. If someone is an expert in understanding the search intent of customers, they are likely to get a lucrative job offer in the digital marketing industry.

Search intent is important because it helps in understanding the expectations of the customers. One can provide relevant responses to users on search engines if search intent is understood.

Search engines also rank web pages based on the search intent. For example, Google understands the search intent of customers and shows them results based on that. If someone is offering a relatable response to the user’s query, their web pages can rank higher in the SERP.

Relevance is the key formula in digital marketing to gain success. Many digital marketing courses skip search intent as they don’t consider it an important SEO element. Contrary to the belief, understanding search intent is of utmost importance for ranking higher in the SERP.

 How to learn about search intent?

Traditional colleges and institutions do not have ample courses for digital marketing. Also, the recent COVID pandemic led to the suspension of physical classrooms for digital marketing. Young enthusiasts have traversed to EdTech platforms for learning digital marketing.

Many working professionals who didn’t know much about search intent have looked for certification in digital marketing. Aspirants need to choose an effective online course that covers all the aspects of digital marketing in 2021. Imarticus Learning is a reliable EdTech platform that can help in getting a certification in digital marketing.

Why choose Imarticus for a digital marketing course? 

 Imarticus provides a PG Program in Digital Marketing which is preferred due to the following benefits:

  • The online program in digital marketing comes with 100% placement assurance. Students will receive quality placement assistance from Imarticus Learning.
  • From SEO to affiliate marketing, all the aspects of digital marketing will be covered in this course.
  • Simulated and capstone projects will help students to learn several practices in the digital marketing industry.

Conclusion 

As more and more businesses are shifting online, the demand for expert digital marketers is rising. A digital marketing course that covers search intent and other principles can help kickstart a career. Online digital marketing courses can help in learning from home amidst tough times. Start your PG program in digital marketing now!

Content Marketing: Creating and Distributing Valuable Content

Posted on by Imarticus Learning

A substance digitally created by an individual or an organisation for online consumption is called content. Content marketing is the process of creating relevant, valuable, witty, and attractive content for a product or service promotion and publishing them online. 

Generally, a series of contents are released in a sequence. The purpose is to grow, engage, nurture, and retain a targeted audience. Meaningful content and interactive digital platforms support brand creation. Online feedback leaves room for improvement. The bottom line of content marketing is making a profit, either by an individual or an organisation. This process is also termed digital marketing.

Different Stages and Strategies of Content Marketing

One requires to understand that like all other business strategies, for content marketing a prospective business owner needs to follow a series of processes through a given time chain. The steps to be adhered to for successful online marketing are mentioned sequentially – 

To get the goal defined 

The goals chosen should be smart, realistic, time-bound, and achievable. The business owner must have a full end-to-end idea regarding the business he wishes to venture into and how he plans to stand out from the competition. 

Another important point to be noted is the budget of the project. The advertiser must have a clear concept regarding the initial budget and should know how to regulate the same with the passage of time. The content to be prepared should be based on these inputs.

Audience acclimatisation 

Knowing one’s customers is an important aspect of any business, online or offline. Based on such knowledge, business channels are chosen. Content marketing is generally done through the following online avenues – blogs, tweets, newsletters, videos, social media posts, emails, white papers and podcasts. Social media platforms like Facebook, YouTube, Messenger, and Twitter or professional connecting media like LinkedIn, Naukri.com or FountIt may be utilised by the advertiser depending on the target audience for the selected business.

Sometimes advertisers also choose emails and portals of Government companies for their content marketing. One of the best modes of content advertisement is to do it through e-commerce portals tagged with the sale links of associated products or services. The content should be published on the platform which drives the maximum volume of targeted audience for a specified business. A thorough customer research is essential before one foray into real activity.

Relationship building with the audience 

Online platforms offer a business owner the privilege of building a one-to-one relationship with the targeted audience. He gets the advantage of growing his audience by virtue of interacting with them directly and providing feedback, in general. This feedback will mature the audience and give them a new perspective, which is aligned with the product or service the business owner plans to sell. 

This process has a double benefit. First, the potential buyer feels important that his specific queries or problems have been responded to with care. Secondly, the customer develops trustworthiness with the blogger individual or organisation. Additionally, enthusiasm regarding the new product grows in their mind.

Keyword research 

Content marketing is an online publication, hence all care should be taken to use strong keywords in the content so that the publication hits within the first ten on any search engine. The business owner must find out the most appropriate keywords to be placed in the content. 

The keywords must describe the product exclusively and should also hit a prospective customer’s mind while searching for similar genre products. It may be noted that using specific phrases for a product may narrow the search results largely.

Publish the main content 

After the relationship has been established with the audience or prospective clients, comes the time to publish the main content. In whatever form the content is published, it must be technically informative and transparent. Content must be aptly descriptive about the product and reveal benefits to demonstrate how it stands clearly out from the competition. Generally, the business owner hires a digital marketing expert to get things right.

Email list

The business owner must get his relevant email list ready. He may deliver his content to meaningful individuals or organisations, who may be interested in his product. There are a lot of cost-effective options for subscriber plans. It may be noted that the content of the email may be partially derived from the technical blog already posted and may be created further as deemed fit. 

In the initial days, an email per month is good enough. However, it may be increased based on the response you get in the long run.

Using paid advertisements 

When content has started picking up on online media and a business owner starts getting positive feedback, he may make the best use of paid advertisements on social media pages to grab more eyeballs for his content. The business owner must analyse and measure results periodically. 

Benefits of Content Marketing

Online content marketing has its own benefits when compared to its traditional counterpart. The advantages are as follows:

Digital advertisement saves enormously on cost. Product promotion through shows, free sample distribution or engaging celebrity brand ambassadors are far too costly. Good content drives more traffic and hence creates more business leads.

Loyal customers become advocates of the brand themselves.

Quality and genuineness of the content published by the business owner bring in his reliability and authority amongst the users. A business owner has the privilege of being a brand influencer. Many loyal customers are created as a result.  

Conclusion

Nowadays online marketing is being practised largely. People rely on blogs and videos published by all the influencers. Content marketing is a specialised task. A digital marketing expert knows all the steps that need to be followed in sequence and this has become a lucrative profession nowadays. 

The Post Graduate Program in Digital Marketing offered by Imarticus will give prospective candidates a perfect start to their careers. The duration of the course is 6 months and the mode of training is online. 

Visit the official website of Imarticus for more course-related details. 

How Podcasts are becoming a famous tool in Content Marketing

Posted on by Imarticus Learning

The time that we live in is the time of digitalisation. More and more businesses are moving from pen and paper to digital marketing, and there are a lot of different methods for marketing content. One of the key content marketing strategies to emerge in recent years is podcasts.

What is content marketing? 

best digital marketing course

Content marketing is a marketing strategy which involves creating and sharing relevant content to establish expertise and promote brand awareness. Social media posts, newsletters, videos, blogs, and podcasts are ways through which content marketing can attract, engage and retain customers, build loyalty and nurture long-term relationships. 

What are podcasts?

When content is recorded in audio format and uploaded to a particular platform, it is called a podcast. A podcast can be a single episode or comprise a series. 

Podcasts have been a trending method to market content in recent times. It is widely used today by start-ups and established businesses to promote brand awareness and establish thought leadership.

What are the different types of podcasts?

There are various kinds of podcasts. Some of the most important ones are:

  • Monologue: In a monologue podcast, the host usually speaks throughout the duration. The listeners are interested in the host’s expertise on a specific subject.
  • Conversational: Conversational podcasts usually have two hosts interacting with each other throughout the show.
  • Interview: Interview podcasts also involve two persons. One of them is the host, while the other is the guest. The guest is usually an expert on a specific subject, which is the subject of the podcast for that episode.
  • Roundtable: This is the type of podcast where a group of hosts exchange their views on a specific topic.

There are other types of podcasts like storytelling, theatrical, hybrid, etc.

Why are podcasts becoming so popular?

Podcasts have garnered a lot of attention and praise in recent years, and for good reasons:

    • Engaging: Podcasts are usually very engaging and easy to follow. So the listeners can listen to them while doing other work like driving, cooking or even during work out.
    • Cost-effective: Often, the cost of making a podcast is low as it is possible to make them from home or the outdoors. Although some podcasters prefer a studio setup, it is not mandatory.
    • Versatility: Podcasts are versatile as they cover almost anything, from everyday life problems to international affairs, from local issues to content marketing. That is probably the reason that podcasts have such a widespread reach.
    • Consistency: Podcasts are typically released at intervals. This helps listeners schedule their activities accordingly if they don’t want to miss them.
    • Connection: Podcasts help connect with the listeners. In most cases, people listen to podcasts alone, ensuring the podcast has its full attention.

How are podcasts helping in content marketing?

As we know, multiple strategies play significant roles in content marketing, and podcasts are one of them. But what sets them apart from the rest? Let’s have a look.

    • Brand visibility: Podcasts are mainstream nowadays. A brand that promotes the podcast can climb the popularity charts quickly if the podcast garners recognition. Podcasts create engagement among the listeners. This engagement benefits the brands associated with them.
    • Audience loyalty: Podcast audiences are highly loyal. They usually have a great relationship with the host and put a lot of trust in them. This can help a brand promote its product or service through the host. It is easier to reach the target audience and build trust through podcasts.
    • Economical: As podcasts are easier to make than other social media content, the cost of making them is low too. So, brands can sponsor podcasts and achieve their content marketing goals without spending a fortune.
    • Specificity: Podcasts generally discuss a niche topic and attract a specific audience. Brands can use this to their advantage and market products that keep those specific listeners in mind.
  • Podcasts and SEO: Podcasts can become a vital tool for SEO if used appropriately. If the podcast script contains a few keywords and they are added to the website then the podcast can drive traffic to the website.
  • Competition: A successful digital marketing strategy generally has low competition. Podcasts are only growing in popularity right now, and are yet to become a must-have marketing strategy for most brands. So, the brands that use them face low competition.
  • Revenue: A brand usually promotes its products or services through podcasts. That podcast not only promotes the brand but also earns revenues for the brand.

Conclusion

Content marketing is getting a lot of attention from businesses due to its versatility, reach and cost-effectiveness. An effective digital marketing tactic can attract prospects and retain customers without using aggressive marketing strategies. 

If digital marketing interests you, you must consider one of the best certification courses on digital marketing brought to you by Imarticus. The advanced certification in digital marketing offers certification along with in-depth knowledge on the subject. So, enrol in the course and take the first step in your career in digital marketing.

10 key steps to effective content marketing

Posted on by Imarticus Learning

Content marketing is a vital aspect of a business’s digital marketing plan. It entails producing and distributing valuable, relevant, and consistent content with the ultimate goal of eliciting profitable customer action. However, creating an effective content marketing strategy can be a challenging task.

In this post, we will cover ten key steps to help you create and execute a successful content marketing strategy that delivers results. From identifying your target audience to measuring your success, these steps will guide you in creating a content marketing plan that works for your business.

Define your target audience

Understanding the demographics, interests, and needs of your target audience is essential for crafting content that effectively speaks to them. By identifying who your target audience is, you can tailor your content to their specific wants and needs, making it more relevant and engaging.

Set your content marketing goals

It’s important to establish clear and measurable goals for your content marketing efforts. These goals should align with your overall business objectives and be specific, attainable, and relevant. Examples of content marketing goals could be to increase brand awareness, generate leads, or drive website traffic. Having defined goals will help guide your content creation and ensure that your efforts are focused and aligned with your business goals.

Conduct a content audit

Before embarking on a new content marketing strategy, it’s essential to take stock of the content you already have. A content audit will allow you to evaluate the performance of your existing content and determine what’s working well and what areas need improvement.

Create a content calendar

A content calendar is a plan for the creation and distribution of your content. By scheduling your content in advance, you can ensure that your content aligns with your content marketing goals and that it’s being created and distributed consistently. A content calendar also makes it quicker to plan for special events or promotions, and it provides a clear overview of your content schedule.

Engage with your audience

To enhance the effectiveness of your content, it is crucial to engage with your audience by fostering interaction and soliciting feedback. This helps to keep your audience involved and ensures that your content is aligned with their needs and preferences.

Choose the right formats

With so many different content formats available, it’s important to choose the ones that will work best for your target audience and content marketing goals. Some of the most popular content formats include blog posts, infographics, videos, ebooks, and social media posts. Each format has its own strengths and weaknesses, and the ideal come up will depend on your target audience, goals, and resources.

Produce high-quality content

The quality of your content is key to its success. Your content should be engaging, relevant and provide value to your target audience. It should be well-researched, well-written, and free from errors.

Promote your content

Simply creating high-quality content is not enough to achieve your content marketing goals. You also need to get your content in front of as many people as possible. This can be achieved through promotion strategies, such as social media sharing, email marketing, paid advertising, or influencer partnerships.

Measure and analyze your results

It is also essential to measure and analyze the results of your content marketing efforts. This can be done by tracking key metrics such as engagement rates, conversion rates, and audience demographics.

Continuously iterate

Finally, it is important to continuously iterate and refine your content marketing strategy. Regularly review the results of your efforts and make necessary adjustments based on the insights you have gained.

By implementing these ten steps, you can create a successful content marketing plan that produces results. However, if you want to gain a deeper understanding and become an expert in the field, consider obtaining a content marketing certification.

Discover a Career in Digital Marketing with Imarticus Learning.

best digital marketing course

Our digital marketing course with placement assists you in building a successful career in this exciting and fast-paced industry. Imarticus Learning provides comprehensive training in all aspects of digital marketing, including SEO, pay-per-click advertising, social media marketing, and more. Our industry-expert instructors use real-world examples and hands-on projects to ensure that you are prepared to excel in the field.

Course Benefits for Learners:

  • This SEO course will help learners to understand how to optimize a website for search engines, improve search engine rankings, and drive more organic traffic to a website.
  • The digital marketing certification course is taught by experienced industry professionals who bring their real-world experience to the classroom and provide insights and advice to help you succeed.
  • The self-paced, online format of the course enables you to fit your education into your busy schedule by allowing you to learn at your own pace.

Contact us through the chat support system, or drive to our training centers in Mumbai, Thane, Pune, Chennai, Bengaluru, Delhi, Gurgaon, or Ahmedabad.

Don’t follow old content marketing strategies in 2023: A new-age guide

Posted on by Imarticus Learning

The landscape of content marketing has evolved a great deal over time. As the brands are striving to improve their marketing goals, it is important to change the approach in which the companies are taking up marketing activities. Of the various strategies that companies are taking up today to build a reputation, content marketing is a strategy that will help to draw more traffic to the sites. 

For the brands to create an impact in the market, it is important that their marketing team comes up with the most relevant and efficient strategies in order to draw the attention of the masses. What was in trend the previous year might go obsolete this year. For content marketing to be the most effective, it is of the utmost importance to keep up with the latest trends. You can consider taking up a content marketing course online that will help you remain at par with the latest demands in the market. This article will take you through the old strategies that you need to avoid, and the latest strategies that are setting the trend. 

About Content Marketing

What sets content marketing apart from traditional marketing is that it is more subtle and less in the face. Traditional marketing is available in the form of television and radio advertisements, calls, banners and so on. These might cause interruption. Nobody would like a call while in the middle of an important meeting. Would you stop by to read a banner while you are on your way to work?

Content marketing, on the other hand, is available in the form of websites, social media posts, online blogs, video content, and so on. This kind of marketing aims at building a relationship with potential customers by leaving a long-term impact on their minds. Apart from relationship building, content marketing also helps to give a boost to your audience and shoot up the traffic to your website. 

However, the needs of the audience are ever-changing. In order to keep up with the latest requirements of the target audience, it is important to make sure that digital marketers remain at par with the latest trends in the market. 

Some Content Marketing Hacks for the New Age Needs 

  • SEO is never out of trend: Although Search Engine Optimization has been of the utmost importance since time immemorial, it shall never go out of trend. If you are willing to optimise your content, you need to incorporate the use of relevant keywords. You also need to work on your meta-description and title tag — remember to use the core keyword in your meta-description and title tag while maintaining the criteria of between 60 and 155 characters. Another important thing to note while optimising any content for search engines is to use backlinks as they help to increase the credibility of the website. You can learn SEO online to deliver the best results.
  • Engage your audience using video content: When we think of content, we straightway think about blogs, articles, and other forms of write-ups. However, with the changing times, it is essential to make sure that the brands start using video content, which is way more engaging and can leave a long-lasting impact on the minds of the viewers. These videos can be in the form of informational videos, webinars, how-to videos and other live videos that display new launches and other informative facts. Starting with an interesting fact, an engaging statement or a story can make your audience want to stay till the end. However, while preparing video content, make sure that the videos can be accessed on all devices.
  • Enabling voice search optimisation: In this age of rapid digitisation, the importance of voice search optimisation cannot be neglected. People are no longer confined to ‘having everything at the tips of their fingers’. In modern times, voice search has taken the market by rage. 

The key to mastering this and optimising the content for voice search is by providing crisp and to-the-point answers to questions so that there are higher chances of visibility by assuring appearance in the featured snippet. Make sure that you do not fill your replies with a bluff. 

  • Amalgamate multiple content formats: This is another trick that can help you gain an edge in 2023. If you have a write-up ready to be posted as a blog, try to include some videos or other related images. This will help to create a visual appeal and might engage your readers and keep them hooked to the end of the article.
  • Chatbots to the rescue: You can automate your chats with the help of chatbots. You will not have to wait for your manual staff to attend your customers whenever they need you, you only have to automate the communication. This will help to decrease the cost of customer service. 

Not only this, but chatbots are also known for providing personalised recommendations to the audience based on their requirement. This helps to increase trust and develop a personal relationship. 

 Conclusion

Hope this gives you an idea about the different kinds of techniques and strategies that you need to incorporate in your content marketing if you wish to stand out in this age of cut-throat competition. An online digital marketing course with placement support might help you ace your dream of having impactful content marketing strategies. The IIT Digital Marketing course will enlighten you with the knowledge and skills that are needed to make an impact on the market and attract more and more audiences.  

Content marketing is not the same anymore: 2023 edition

Posted on by Imarticus Learning

The digital landscape has changed drastically in the past decade, perhaps more so than in any other industry. Content marketing is no exception to this trend – today, marketers get tasked with staying at the latest strategies, technologies, and shifts in consumer behavior if they hope to succeed. 

The complexity of modern content marketing means that one must devise a much deeper strategy than what was needed just a few years ago – gone are the days when you could rest on your laurels after putting out some well-crafted content. 

If you’re still relying on outdated tactics or only brushing off residual knowledge from 2018-era training sessions, it’s time to start looking more closely at trends shaping up for 2023. 

In this blog post, we’ll explore how content marketing is changing this year and offer tips for making sure you stay ahead of the curve in 2023 and beyond!

What is content marketing?

Content marketing is creating and sharing valuable, relevant, and consistent content that helps establish your brand in the minds of your customers. It’s about creating content for your website, blog, social media channels, emails, and more. 

There are many benefits to doing content marketing, including:

  • Targeted reach

    You can reach your target audience with high-quality content they want to read by publishing useful, educational content that is relevant to them.

  • Improved customer retention

    By being proactive about keeping customers engaged with valuable content regularly, you will be able to keep them coming back for more! This will improve customer satisfaction and loyalty, leading to more sales opportunities.

  • Increased conversion rates

    By creating engaging videos, infographics, or high-quality content that resonates with your audience, you can help them make a decision faster than ever! 

 How did Content Marketing change in the Last Decade? 

Content marketing has been around for years, and it’s only become more important as technology evolves. As we enter 2023, content marketing looks different than it did ten years ago. 

Let’s look at how content marketing has changed and what we can expect from the industry moving forward. 

 

  • Voice-Activated Apps and Assistants 

 

There’s been a huge rise in voice-activated apps and assistants over the last decade. This means that content marketers need to consider how their content will appear when accessed by these devices. Voice search optimization is critical for companies who want to stay competitive in this new space, as users are more likely to use voice-activated devices to search for products or services over typing into a web browser. 

 

  • The Rise of Video Content  

 

Video content has also become increasingly popular recently, with streaming services like YouTube and Netflix leading the way. Companies should pay close attention to this trend and incorporate video into their content marketing campaigns to stay relevant. Video is an effective way to engage with potential customers and create long-term relationships with existing ones.   

 

  • Social Media Influencers  

 

Due to their ability to quickly and easily reach sizable audiences, social media influencers have grown to be very significant in recent years. Companies should consider utilizing social media influencers as part of their content marketing strategy to boost engagement with potential customers. Influencers can promote your brand through sponsored posts on social media platforms providing you with additional exposure that could lead to increased sales or website visits. 

As we enter 2023, now is the perfect time for businesses of all sizes to start making changes to get ahead of the competition!

Explore Content marketing certification with Imarticus Learning

Explore the opportunities for a successful career through our digital marketing course with placement! This comprehensive program strongly focuses on honing your employability skills and culminates in an exciting capstone project. 

Course Benefits for Learners:

  • By examining client case studies, students will discover how big businesses use online digital marketing training to keep their competitive edge. 
  • Students can now access the most crucial content marketing certification program, which fully grasps concepts in digital marketing. 
  • Students can now participate in a closely monitored online project to learn SEO courses.

 Visit our training centers in Mumbai, Thane, Pune, Chennai, Bengaluru, Delhi, Gurgaon, or Ahmedabad, or get in touch via the chat support system.

Why your content marketing strategy is failing

Posted on by Imarticus Learning

Why your content marketing strategy is failing

Content marketing is the backbone of the marketing strategy for a business. With the necessity for every brand to establish an online presence today, content marketing has assumed a significant role. It refers to creating relevant and valuable content to target customers and establish brand identity. The content can be in different forms, such as emails, blogs, social media posts, videos, podcasts, e-books, and more.

No business today can imagine promoting brand awareness and its success without a consistent and high-quality content marketing strategy. The digital marketing strategy of a brand is nothing without good content. Content makes all the difference; evident from the data given below:

  • Businesses that include blogs get 67 percent more leads than the ones that do not
  • Forty-seven percent of customers go through 3 to 5 blogs or other content pieces of a business before engaging with a sales representative
  • Businesses with a content marketing strategy witness around 30 percent higher growth than companies not having such a strategy
  • Businesses investing in content marketing see a conversion rate six times higher than businesses that do not have a content strategy
  • Seventy-two percent of B2B marketers find content marketing helps to increase engagement and generate leads

Content is what helps a business to stand out among its competitors. Despite digital marketers realizing the importance of content marketing in the digital era, not every business is able to leverage it to the fullest. There might be flaws in a company’s content marketing strategy that lead to its failure. In case it happens, companies need to reconsider their strategy.

Here is a list of the most common reasons why content marketing does not produce the intended outcomes for businesses. Understand them to avoid or correct those mistakes.

  • No cohesive strategy

Most companies have no content plan, so they produce varied content pieces and then try to analyze what works and what doesn’t.

However, this will not serve any purpose. Brands need to have a cohesive strategy to hold content together. Before drafting a strategy, every business should know why they produce the content and what outcomes they expect.

  • No consistency

Consistency is the critical factor in the success of a content strategy. It ensures that your target audience is paying attention. So, if you post five articles one week and then nothing or very few pieces in the next two-three weeks, it will give no result.

Thus, businesses can build a content marketing calendar to schedule posts ahead of time and be consistent.

  • Not targeting the right audience

Content directed to a broad group of people or the wrong audience can waste efforts. Thus, it is essential to target a narrow demographic, understand the buyer persona, and tailor the content accordingly. Make sure that your content appeals to the right person.

  • Poor content creation

The quality of your content is a major determining factor in the success of your strategy. Unfortunately, very few companies produce relevant, engaging, and high-quality content. Mainly, low-quality writing, confusing layout, and poor research deteriorate the quality of content.

The abovementioned issues mainly arise when the company has an inexperienced content marketing team.

Content creation is a skill. Comprehensive content marketing courses are tailor-made to provide expertise to people in this domain. These courses are popular since content marketing skills are so much in demand. Every business, big or small, needs to implement a content marketing strategy to establish its online presence and survive. For that, it either requires an in-house digital marketing department or hires a digital marketing agency to do the same.

Fortunately, many organizations offer digital marketing online training to interested people of any academic background. Fresh graduates can also consider this a lucrative career option. One such great opportunity is the Post Graduate Program in Digital Marketing offered by Imarticus Learning.

The program is eligible for recent graduates with 0-2 years of experience. It is well-designed to give the candidates extensive and detailed coverage of digital marketing concepts in a more practical way. This is achieved by in-class and industry-oriented projects and case studies to give students real-life experience and develop job-relevant skills. The best thing is that it provides many placement opportunities to help students land their dream job.

To know more about the course and its curriculum, visit our website. You can even contact us through our chat support or drive to our training centers near you for specific queries. We have centers in Mumbai, Thane, Pune, Chennai, Bengaluru, Delhi, Gurgaon, and Ahmedabad.

Here’s how to enhance your resume with a search engine optimization course

Posted on by Imarticus Learning

A search engine optimization course can be a great way to enhance your resume in 2022. With so many businesses relying on digital marketing and SEO to reach their target audience, having this specialized skill set will make you stand out from the competition. This blog post will discuss the benefits of taking a search engine optimization course and how it can help you land your dream job.

An overview of the SEO course

SEO is a short form for “Search engine optimization.” It is a long-term marketing strategy to improve a website’s visibility and organic search results in google and other global search engines.

SEO can be time-consuming, but it is worth investing those precious hours into learning SEO. It will make your resume stand out, but you will also be able to apply those skills to enhance your website or blog. And who knows- with a little bit of elbow grease and dedication, you might even be able to turn your side hustle into a full-time gig!

So, where should you start? A great place to start is by taking an online course. Plus, most courses come with some certification that looks great on your resume.

Here are a few benefits of taking an online SEO course:

You will learn the basics of how search engines work

If you want to succeed in anything, it is essential to understand the basics. The same goes for SEO. To optimize your website or blog, you need to know how search engines work. An online course will give you that foundation.

Some things you will learn are:

  • How search engines index and rank websites
  • How to use keywords effectively
  • The importance of backlinks

You will know how to do keyword research

Keyword research is essential for SEO. To rank your website or blog for specific keywords, you must first find out what people are searching for. An online course will teach you to use various tools to find the right keywords for your website.

You will also learn how to:

  • Analyze keyword difficulty
  • Find long-tail keywords
  • Use competitor analysis to find the best keywords for your website

 You will learn how to optimize your website for the search engines

Once your keyword research is complete, it is time to optimize your website. Things can get a bit technical, but an online course will walk you through everything step-by-step.

 You will learn how to:

  • Optimize your website meta descriptions and title tag
  • Use the proper keyword density
  • Optimize your website’s images
  • Create an XML sitemap

By the end of a good SEO course online, you should have a pretty solid understanding of optimizing your website for search engines.

Discover the best digital marketing course online with Imarticus Learning

best digital marketing certification courseOur digital marketing certification is a more hands-on approach to Digital Marketing learning.

The curriculum is more collaborative and focuses on several capstone projects, job-ready abilities, and guaranteed job interview possibilities.

Course Benefits For Learners:

  • Students learn about HubSpot digital marketing certification used by significant companies to maintain their competitive edge by examining the situations of actual clients in case studies.
  • Students may now enroll in the most advanced digital marketing training program, which provides a comprehensive grasp of digital marketing principles.
  • Learners can now participate in an online, guided project to learn SEO fundamentals.

Your one-page paid media strategy

Posted on by Imarticus Learning

Paid media is an outbound marketing approach that encompasses any marketing strategies that are paid for by the company or organization. Paid media encompasses a variety of items such as paid search advertisements, retail advertisements, display advertisements, social media advertisements, and much more. All of these advertisements are designed to put your advertisements in front of the correct people at the right moment.

An effective paid media strategy is critical for companies because it is a promotional outlet that allows them to get visibility for their content while simultaneously increasing their brand recognition in a short period.

Paid media, in contrast to other digital marketing tactics, which often depend on organic ways to bring users to content, is a significantly more explicit type of communication that may target extremely particular topics often about a certain service or product to increase brand awareness. For material that hasn’t received the organic interaction you’d hoped for, paid media might be a great way to get the impressions you need.

In case you have researched digital marketing, you must have come across an advertisement for an SEO course online, maybe on the side of a web page. These advertisements are known as PPC or pay-per-click advertisements. PPC (Pay-Per-Click) advertising is an online advertising technique based on Paid Media principles in which marketers are compensated each time a user interacts with one of their online advertisements.

There are many various sorts of PPC advertisements, however, one of the most prevalent is the paid search advertisement. These advertisements pop up when users search for products on the internet using a search engine like Bing and Google, particularly when they are undertaking commercial searches, which means that they are seeking something to purchase.

Key Points to consider for a Paid Media Strategy

To make a plan on how to use Paid Media strategically to reach the deemed level of success in the marketing campaign, you must consider a few key points:

  • Target Audience: Defining the target demographic for your advertising should be connected with your campaign goals.

  • Platforms for Advertising: To maximize on-target reach and engagement, it is critical to understand which platforms provide the best opportunities. You wouldn’t want to squander important funds and undermine objectives by putting advertising in places where conversion rates are poor or where key performance indicators (KPIs) are low.

  • Creative Assessment: The consideration of strategic format may change as a result of the capacity to produce numerous ad varieties. Not all marketers have access to video creation, and as a result, they must examine how to optimize solely picture advertisements to the specifications of each platform format.

  • Handling the Budget: A budget estimate should be broken down by examining the ability to successfully achieve objectives, reach/frequency targets, and overall cost. 

Why this Course?

Students who enroll in Imarticus’s Digital Marketing course may expect to learn about Digital Marketing principles in a more “real-world” context. Students work together to complete various capstone projects, prepare for a digital marketing certification and acquire job-ready abilities, all while receiving over 220 hours of instruction. Graduates will be prepared to flourish in their Digital Marketing Careers.

Conclusion:

For companies, paid media is a vital promotional tool since it allows them to quickly get visibility for their product and raise awareness of their brand. 

Your search for online digital marketing courses is over. Don’t miss out on this excellent opportunity to learn digital marketing from Imarticus. Modules for earning the highly sought-after Google and Hubspot digital marketing certifications are also included in the curriculum.

5 powerful ways to upgrade your email marketing campaigns

Posted on by Imarticus Learning

Briefly stated, “Digital Marketing” refers to any marketing strategies that are performed using electronic devices that make use of some type of computer to execute the marketing campaign. This covers any marketing initiatives that are carried out on the internet. When undertaking Digital Marketing, a company may use a variety of channels to contact consumers, including websites, search engines, social media, email, and other similar channels.

“Conventional Marketing”, on the other hand, is a static activity. Digital Marketing provides for interactive communication between a business and its existing or potential customers, unlike billboards and print advertisements that only serve as one-way communication.

Many individuals are spending an unprecedented amount of time in front of their screens these days. As a result, digital marketing makes use of this fact, advertising company goods and services over the internet. 

From small businesses to huge corporations, a multidimensional strategy for digital marketing may provide major economic advantages for all types of enterprises. Generally, a successful digital marketing plan includes a mix of multiple tactics, such as online advertising, social media marketing, search engine optimization (SEO), and producing content, among others.

What is Email Marketing?

Email marketing is the practice of conveying a commercial message, usually to a group of individuals, by email. The term “email marketing” may be used broadly to any electronic mail sent to a prospective or present consumer. Email marketing is the practice of utilizing email to promote or seek business. Loyalty, credibility, and brand recognition are among the most typical goals of email marketing campaigns.

Typically, the word relates to sending email communications to existing or prior customers, increasing loyal buying behavior, gaining new consumers or persuading present customers to buy something quickly, and distributing third-party advertisements.

5 Ways to Improve your Email Marketing Campaigns

In spite of forecasts over the years that email marketing will be phased out or replaced, that day has not yet arrived. In reality, email marketing continues to be one of the most successful methods of communicating with both new and current clients. 

Here are 5 ways you can upgrade your Email Marketing Campaigns:

  • Behavior-based segmentation should be used in emails.
  • Make use of material that is dynamic and appealing to the reader.
  • The email preview text should be used to its fullest potential.
  • Being concise, yet giving readers the choice to continue reading or to learn more about the topic.
  • Ask your customers for their thoughts and ideas so that you engage them better.

Why this Course?

It is Imarticus’ vision with their Digital Marketing course to provide candidates with a thorough and deep review of Digital Marketing ideas in a more practical setting. The program has a highly collaborative approach, with more than 220 hours of training that emphasizes the completion of several capstone projects, preparing candidates for digital marketing interview questions and answers, the development of job-ready skills, and the placement of graduates so that they excel in their Digital Marketing Career.

Conclusion:

It is the goal of any firm to use digital marketing tactics and shift its growth to the internet marketplace. This enables them to produce fantastic leads for the business as a result. This is enabled by the enormous need for digital marketing professionals that have a thorough grasp of the field.

So no more searching for “best Digital Marketing course near me” on the Internet as Imarticus’ Digital Marketing course is all you need to become a successful Digital Marketer. Do not miss this opportunity as Imarticus’ Digital Marketing course is one of the best courses out there.