Content marketing is not the same anymore: 2023 edition
The digital landscape has changed drastically in the past decade, perhaps more so than in any other industry. Content marketing is no exception to this trend - today, marketers get tasked with staying at the latest strategies, technologies, and shifts in consumer behavior if they hope to succeed.
The complexity of modern content marketing means that one must devise a much deeper strategy than what was needed just a few years ago – gone are the days when you could rest on your laurels after putting out some well-crafted content.
If you're still relying on outdated tactics or only brushing off residual knowledge from 2018-era training sessions, it's time to start looking more closely at trends shaping up for 2023.
In this blog post, we'll explore how content marketing is changing this year and offer tips for making sure you stay ahead of the curve in 2023 and beyond!
What is content marketing?
Content marketing is creating and sharing valuable, relevant, and consistent content that helps establish your brand in the minds of your customers. It's about creating content for your website, blog, social media channels, emails, and more.
There are many benefits to doing content marketing, including:
You can reach your target audience with high-quality content they want to read by publishing useful, educational content that is relevant to them.
Improved customer retention
By being proactive about keeping customers engaged with valuable content regularly, you will be able to keep them coming back for more! This will improve customer satisfaction and loyalty, leading to more sales opportunities.
Increased conversion rates
By creating engaging videos, infographics, or high-quality content that resonates with your audience, you can help them make a decision faster than ever!
How did Content Marketing change in the Last Decade?
Content marketing has been around for years, and it's only become more important as technology evolves. As we enter 2023, content marketing looks different than it did ten years ago.
Let's look at how content marketing has changed and what we can expect from the industry moving forward.
Voice-Activated Apps and Assistants
There's been a huge rise in voice-activated apps and assistants over the last decade. This means that content marketers need to consider how their content will appear when accessed by these devices. Voice search optimization is critical for companies who want to stay competitive in this new space, as users are more likely to use voice-activated devices to search for products or services over typing into a web browser.
The Rise of Video Content
Video content has also become increasingly popular recently, with streaming services like YouTube and Netflix leading the way. Companies should pay close attention to this trend and incorporate video into their content marketing campaigns to stay relevant. Video is an effective way to engage with potential customers and create long-term relationships with existing ones.
Social Media Influencers
Due to their ability to quickly and easily reach sizable audiences, social media influencers have grown to be very significant in recent years. Companies should consider utilizing social media influencers as part of their content marketing strategy to boost engagement with potential customers. Influencers can promote your brand through sponsored posts on social media platforms providing you with additional exposure that could lead to increased sales or website visits.
As we enter 2023, now is the perfect time for businesses of all sizes to start making changes to get ahead of the competition!
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