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Day: March 2, 2019

Why Is Agile Marketing A Separate Thing from Agile Development?

Posted on by Imarticus Learning

Agile marketing is a term that is often confused with Agile Development, and both are used synonymous for each other, but the concepts are very different in the way that they are executed in a practical business scenario.

Most people think that just using the concepts of development in agile marketing will make it successful and productive, but they need to understand that agile marketing will only be effective when the appropriate updates and changes are being done to the concepts of development.

These two concepts are fundamentally related, but there are some significant differences in the way they are executed. To have a firm grip on the Agile marketing, the knowledge about Agile Development can prove beneficial, but it can also be disadvantageous in a particular manner.

The points of differentiation between these two concepts are as follows:

  • Agile marketing is all about changing the mindset of consumers about a product or service and enhancing the customer’s behaviour whereas agile development is only concerned with delivering of features.For a developer, the point of being satisfied in his job comes when he is successfully able to deliver the features or a product in the market. The common terms used in the development teams are backlogs and sprints; where at the end of the sprint, the success is measured by the increment in the number of products shipped.

But, in the marketing team, the success is measured by the change in the behaviour of a consumer. For agile marketers, only the delivery of features or products is not sufficient but all they are concerned with is the increase in results regarding the business.

  • While Agile marketing is a goal-oriented process, agile development focuses only on the tasks. Where the former one focuses on the results that they get through their activities, the latter one solely focuses on performing the activity or completing a job and are not concerned with the results.For e.g. Developing a social media campaign is a task whereas measuring the success of the campaign and increasing the reach of Social media through that campaign is the goal that the marketer focuses upon. You learn all about these differences when you pursue agile business analysis courses, to understand business thoroughly.
  • Agile marketers put their focus on Why a business task is supposed to be performed, where agile developers directionless perform tasks without having any aim or motive. They just focus on completing the list of jobs assigned to them without knowing what they would lead to. Agile marketing is not just about completing the tasks faster but is more about fast completion of tasks with having, significant goals in mind.
  • Agile marketing also focuses upon measuring the response of consumer and quickly adapting to the changes happening in the market and mend the operations accordingly. Since it is a result-oriented process, it doesn’t only focus on doing things speedily but also keeps a check on whether the speed is not compromising with the consumer behaviour.
  • Working as an Agile marketer is all about working in the team of Agile developers but with potential consumers and targeted audience. It’s all about collaborating with them, and that’s what you learn when you pursue agile business analysis courses. These courses will teach you the effective ways of measuring the goals and also teach you the collaborative work-culture.

These were the major differences which make agile marketing altogether a different activity then agile development and separates the way of execution of both the concepts. Through this, we can easily comprehend how both the concepts are different despite being similar to each other.

How Your Job Will Be Stable If You Start A Career in Blockchain?

Posted on by Imarticus Learning

The blockchain technology has moved beyond Bitcoin and cryptocurrency and has a wide array of theoretical applications. Many start-ups, legacy company, tech firms and government agencies are hiring blockchain developers towards the development of their projects such as ICOs, digital wallets, incorporation of blockchain technologies smart contracts into accounting, HR, finance and IT functions of large-sized enterprises etc., as a result of this a career in blockchain can be a highly lucrative option.
Career in Blockchain
Blockchain has become the equivalent of ‘the cloud’ of the mid-2000s and is predicted to become the next big thing. The blockchain is one of the fastest growing skills in the industry, and the current demand is exceeding the supply of blockchain engineers and developers available within the marketplace.
Some of the most in-demand blockchain jobs in the marketplace are:

  • Blockchain developer

There is a high demand for blockchain developers in the market as the industry is still in its infancy, has enormous potential, everyone is gearing up to become the market leader in this domain. The scope and full potential of blockchain developer are yet to be discovered entirely with the technology having immense potential.
The position of a blockchain developer can be one of the safest position within the industry due to the versatility of the position, a blockchain developer is in a position of offer multiple roles and can be transferred almost anywhere within the horizontal of the company.

  • Blockchain Project Manager

The roles and responsibilities of a blockchain project manager involve connecting the wide range of dots within the organisation’s business cases within the development of blockchain-based technology. They have to coordinate with multiple blockchain experts within and outside of the organisation involved in the development of blockchain related projects of the company.
These professionals are required to have knowledge and experience of working within the industry, technical know-how and should be able to communicate project reports and status to various stakeholders who do not have the technical understanding of blockchain. These positions are often filled on a project basis and hence have some level of instability and lack of job security.

  • Blockchain Quality Engineer

These are the equivalent of quality control and quality assurance engineers of blockchain and can be considered as one of the most important careers in the blockchain. They are required to test and ensure the quality of all areas of the blockchain-based product or project. They are further required to test, automate and test a wide array of frameworks within the blockchain. Blockchain quality engineers also guide the testing of the strategy of development of blockchain and maintaining quality test standards.

  • Blockchain legal consultant and attorney

With the advancement and introduction of newer technologies, a wide array of legal questions, implications can arise. Companies and businesses need to hire legal experts towards addressing these questions and concerns and safeguarding them from any foreseeable legal complications. Legal experts help businesses and companies to understand and prepare them to face and protect them from various scenarios which have legal implications.
Probably one of the most stable positions in any industry, blockchain legal consultants and attorneys is deemed to be one of the most lucrative careers for legal and blockchain professionals.
The Verdict
The decline of prices of Bitcoin and other cryptocurrencies is no indication for the future of the Blockchain technology. Blockchain technology might be the underlying technology for Bitcoin, but it has a wide array of implications and development of these technologies is still in its infancy.
As and when the blockchain technology will evolve, it will open more opportunities can avenues for a career in the blockchain. While it is impossible to predict how the blockchain technology will shape up in the future, a career in blockchain is expected to be quite stable and lucrative for blockchain engineers and professionals.

11 Ways Investing in Machine Learning Can Make You Successful

Posted on by Imarticus Learning

Machine learning is certainly a buzzword, most of us have been hearing about lately. In this digital age, most of us are exposed to technology on a daily basis, especially when it comes to our field of work. When applied properly, technology can yield mammoth results which can benefit the majority of us. Machine learning is a tool which is being used by various businesses, to predict market behavior, so be it marketing or finance, everyone is making the most of this particular technology. So let us find out how you can make the most of machine learning to carve your pathway to success.

  • Develop your business

If you are an entrepreneur, big or small, chances are, you will need machine learning for analyzing the market. Businesses these days make the most of the algorithms to boost their sales and profit. Machine learning allows business owners to know their buyers better, apart from that, it helps in analyzing trends and allows the business owners to curate plans, on the framework provided by the trends. If you know machine learning, you can successfully run a good online business campaign.

  • Accuracy in marketing

If you happen to be in the marketing team, and you have a good grip on the subject of machine learning, then your bosses will look at you as a huge asset to their company. Marketers are using machine learning to device new and improved campaigns, which can bring profit to your company, and therefore, get you a promotion.

  • Machine learning for hospital staff

If you happen to work at a hospital, then machine learning can help you out with data entry and making medical predictions as well as diagnosis.  ML helps in making identification of diseases nearly perfect and helps in building an accurate diagnosis and cure which facilitates faster recovery in patients.

  • Efficient utilization of resources

Time cycle reduction, helps in the proper utilization of resources. So matter which field you belong to, the machine learning course will help you to derive the optimum use of your resources.

  • Helps you act fast in practical situations

Machine learning can bring forth all the data predictions, but acting on it is in the hands of the entrepreneurs as well as the employees. If you know all about machine learning and can derive all the necessary data from it, then you can very easily help in making future plans pertaining to the business and please your bosses to climb the stairway to success

  • Spam detection

Machine learning is one of the best tools to solve the problems related to spam, by filtering them. So if you work in the tech sector, then machine learning is an absolutely imperative tool to become successful.

  • Better segmentation

Machine learning helps in achieving accurate predictions for individual marketing offers, which is a more customized approach to a data-driven market. Those who know about this subject, can easily segment their customers and trigger new marketing campaigns which are more persuasive than others, to woo the customer.

  • Forecast business maintenance

Those employees, who can make big contributions to the company by making a clear-cut analysis of the trends, go higher up in the company. Huge companies are making the most of machine learning, which is why a degree or diploma in the subject will help in landing up with a good job in a reputed company.

  • Do well in finance

Machine learning is known to work magic when it comes to analyzing financial data. Dealing with customer data, bills, money transfers etc. will become really easy with the use of ML. So, if you wish to do well in the finance sector, a course in machine learning can take you a long way.

  •     Network security

If your brand happens to be an online startup, machine learning algorithms can help with network security and financial monitoring. This way you can retain the trust and confidentiality of your customer’s personal details and gain their trust.

  •       Precision

Accuracy and precision have a great role to play in every field. With Machine learning, the analyses you make are a lot more accurate, which can help in making future decisions, with utmost clarity, thus enhancing your reputation, as an employee or staff member.

What Programming Languages Do You Need To Know To Be A Full Stack Developer?

Posted on by Imarticus Learning

What Programming Languages Do You Need To Know To Be A Full Stack Developer?

Modern businesses need and hire full-stack developers. The requirements in any full stack developer advertisement appear to have a vast range of technical requirements.

With the requirements spelt out are many languages, database systems, JS frameworks, iOS and Android platforms, deployment techniques, Big Data and Machine Learning and more. Yes, you will have to learn a lot. But let’s start with the web software stack and then learn more stacks.

Build proficiency in:

  • CSS
  • HTML
  • Javascript
  • Ruby, PHP, or Python which are all-purpose languages
  • Postgres, Oracle, or MySQL, relational-database systems
  • Any web-server like Apache or Nginx
  • Ubuntu, FreeBSD, or CentOS deployment OS
  • Any system like git. for version-control

By learning one software technology needed for every stack-part you will be in a position to build your own software and use it to add business value at your job. Just ensure it is popular and covers the stack. The sequence of learning will not impact your decision. It may help you learn the alternatives to each part of the stack you are not aware of and then you can optimize your learning.

Experiential learning:

It is always best to do a ‘learn full stack development course’ since employers are looking to you to solve their software problems. You get hands-on experience writing software and the full stack development course covers the in-demand stack languages. Your interest in the latest technology can be honed through passive-learning, blogs, screencasts, and podcasts. Hone your techniques, tools, documentation, and error-message capabilities at the course.

Continuous learning:

Broad-based full stack learning helps you more than knowing three languages in one part of the stack. Learning more languages over and above your first choices in that part is easier.

You have the best choices when you are proficient in all parts of the stack. With CSS, HTML and Javascript you can be a programmer. With Oracle, Postgres and MySQL you can function as a database analyst. With FreeBSD, Ubuntu and CentOS you are good to go as a System Administrator.

Multi-skills will help you identify the futuristic languages for continuous advancement and helps you get issues resolved quickly. That’s prime skills for any employer!

An effective action-plan:

Here’s an optimized plan of action to put on GitHub to show employers.

  • Learn HTML links, pages etc.
  • Deploy to production with Heroku, a host-provider etc.
  • Integrate a back-end language into HTML.
  • Use a deployment virtual server like Linode, AWS, or digital ocean
  • Deploy to production- the dynamic application
  • Integrate your app with a system for relational databases
  • Get proficient in CSS
  • Learn behaviour on client-side with Javascript

Now you have the basic essential skills for a full-stack developer.