Chief Business Officer Programme
Drive Innovation, Foster Growth, Take the Lead and Succeed
12 Months
Live Online + Campus Immersion
Introducing the Chief Business Officer Programme at IIM Udaipur
The Chief Business Officer Programme from IIM Udaipur is an intensive 12-month programme that will equip you with the skills and knowledge to thrive in today's fiercely competitive business landscape. In this leadership program, you will acquire expertise in formulating and executing commercial plans, overseeing sales and marketing functions, and cultivating and guiding high-performance teams.
Tailored for C-Suite Learning
The programme curriculum is meticulously selected to cover the latest trends in business, leadership and strategy through experiential learning experiences to help CBOs with vital skills to lead into the future.
Learning from Business Experts
Besides the course frameworks, mindsets, and strategic thinking top faculty provide, learners can meet the C-Suite landscape and learn processes from veteran CXOs to drive testing situations through engaging Masterclasses.
Engaging CXO Experiences
Experiential learning is a key highlight; the programme allows learners to experience functional areas such as operations, finance, HR, marketing, etc., through simulations, thereby applying their learnings in GameStudio's CXO Simulation.
Insights from Consumer Culture Lab
IIM Udaipur's consumer culture lab promotes qualitative research that offers exciting insights, which is highly sought after by industry, academia and other such experts.
Network with Sales and Marketing Leaders
The 3-day campus immersion offers a brilliant opportunity to network with peers while learning from seasoned experts. Broaden your career prospects through exceptional networking opportunities.
IIM Udaipur Executive Alumni Status
Completing the programme makes you eligible for IIM Udaipur's Executive Alumni Network, offering benefits like access to email addresses, event invitations, discounts on executive education programs, newsletter mailing lists & updates.
CBO’s Arsenal for Leading and Growing Business
Business Simulation and Role-Playing Multiplayer Game
An innovative simulation that accurately captures the intricate dynamics and complexities of a 21st-century organisation, reflecting the essence of new-age practices and technologies.
What makes IIM Udaipur Exceptional?
Programme Curriculum
This programme blends IIM Udaipur's leadership education expertise with Imarticus’ competence in providing learners with future-focused, outcome-oriented learning experiences.
The Changing Role of Marketing
Shaping Competitive Markets
Developing Partnerships and Strategic Alliances
Creating Sustainable Competitive Advantage
Essential Business and Financial Metrics
Marketing in a Digital Environment
Sustainability and Marketing Ethics
Translating Corporate Strategy to Sales Strategy
Multi-Channel/ Omni-Channel Management
Sales Force Planning, Allocation, Recruitment, Mentoring, and Incentivising for Success
Demand Forecasting, Sales Planning, and the Use of Data
Contexts in Sales – B2B vs. B2C (and D2C), Urban vs. Rural, KAM, Services, Retailing
Business Impact of Customer-Centric Organisations
Mapping Customer Journeys
Measuring Customer Lifetime Value (CLV) - Engagement and Churn
Leveraging Advanced Analytics for Customer Centricity
Emerging Trends in Marketing Analytics
Changing Organisations - Digital Transformation
Acquainting with the Digital Marketing Landscape
Customer's Journey in the Digital World
Digital Marketing Channels and their Impact
Measuring Success of Digital Marketing Campaigns
Design Thinking / Customer Perspective to New Product Development
Portfolio Approach to Product Lifecycle Management
Go-To-Market Strategies
Strategic Integrated Marketing Communication for the Product Portfolio
Advertising in a Digital World & the Relevance of Traditional Media
Ad Agency Management
Leveraging Innovation in Marketing
Moving Beyond Functions: Leveraging Brand Portfolios
Pricing Strategies for Brand Portfolios
Implications for B2B Marketing Strategy
Decoding Financial Statements
Planning and Analysing Business Financials
Assessing Cost Implications
Strategic Implications for the Marketing Function
Managing Large Teams
Adopting a Value-Based Leadership Approach
Decision Making in the C-Suite
Negotiating Effectively
Communicating to Persuade
Collaborating Cross-Culturally
Programme Director
Prof. Prakash Satyavageeswaran
Professor Prakash Satyavageeswaran is acknowledged for his expertise in bringing together research and practice to design impactful programs and executive learning experiences. Prof. Satyavageeswaran’s research has received over US$225,000 in grants from international organisations and the Government. He has authored articles in the Business Line and other media, cases including HBS case, and research articles and abstracts in international conferences. He is a member of the Board of Directors of the IIM Udaipur Incubation Centre. Formerly, he was a member of the Board of Governors of IIM Udaipur and the Chairperson for the two-year MBA program.
Expert Faculty
Prof. Manab Bose
Prof. Bose is a practitioner-scholar with 25+ years of experience spanning academia and industry, including roles with GE India and Colgate Palmolive India. He's an accomplished leader in business startups, turnaround, and leadership coaching. He holds an MA in English and has attended leadership development programs worldwide. Manab is k...See more
Prof. Rajesh Pandit
Prof. Pandit is a trusted advisor to corporate leaders and startup founders as he boasts nearly 3 decades of experience in startup advising and management consulting. He serves as a visiting faculty at IIM Ahmedabad and Udaipur, specialising in Entrepreneurship and B2B Marketing. After 17 years in leadership roles at global organisations...See more
Prof. Shobhit Aggarwal
Prof. Aggarwal is CFA Level II qualified faculty who holds an FPM in Finance and Accounting from IIM Bangalore, a PGDM from IIM Lucknow and a BE from NSIT. His career includes roles as Head of Department at SRMCEM (Lucknow), visiting faculty, and positions at Adventity Global Services, Irevna Research Services, and ICICI Bank. His researc...See more
*The profiles mentioned above are indicative and may change during the course learning process.
Admission Process
Programme Fee
₹ 3,39,000 + GST
FAQs
About The Programme
IIM Udaipur is one of the fastest-growing B-Schools among the new IIMs, with a strong pedigree in research. It is ranked #4 among Indian B-Schools for its research work. The Consumer Culture Lab at IIM Udaipur is widely recognised for its efforts in consumer research and is widely sought after by the industry.
The Chief Business Officer Programme is a premium offering of IIM Udaipur, chaired by Prof. Prakash Satyavageeswaran. This business leadership course, delivered by experts from academia, industry and research with a blend of experiential learning through Masterclasses and Gamified Simulations, enables learners to transition into / become effective CBOs.
As IIM Udaipur Executive Alumni, participants can avail of the following benefits
- IIMU e-mail address (after completion of the program)
- Invitations to certain events of the institute
- Discounts on the institute’s executive education programmes
- Inclusion on the mailing list for the Institute newsletter and other updates
Executive Alumni Fees will be applicable as per institute policy.
IIM Udaipur seeks participants with high intellectual rigour and intent to learn to complete the programme.
Participants will benefit by attending all Sessions of a given course. Upon fulfilling the attendance criteria set, they will be eligible for a participation certificate. Candidates will qualify for successful completion only upon fulfilling the attendance and course evaluation criteria.
A special discount offer exists only for a minimum of five nominations. A discount of up to 10% on the programme fee may be offered for bulk nominations of 5 participants or more from a single corporation. However, the extent of the discount will be determined on a case-to-case basis.
Classes are conducted over a live online platform. Classes will be tentatively scheduled over weekends, either Saturday or Sunday, in two sequential sessions of 75 minutes, with a 15-minute break in between. The schedule is defined at the discretion of IIM Udaipur.
The programme design is well balanced between the day-to-day commitments of the participants and what is expected of executives in a CBO role. The curriculum includes a mix of Case Studies, Working Sessions, Masterclasses, and Simulation Exercises.
GameStudio's Gamified Simulation exercise with Gamestudio CXO simulations will provide participants much-needed hands-on experience as a CBO.
Moreover, our masterclasses from marquee CXOs will help participants relate to the day-to-day functioning of the C-Suite under different contexts through a different lens.
Eligibility
The minimum education qualification for candidates to apply for this programme is a UG Qualification. Either a Diploma (10+2+3) or Bachelor's Degree or equivalent (10+2+3) or (10+2+4) with a minimum of 50% aggregate marks.
Candidates with two years of Master's Degree or equivalent from a recognized University (such as UGC, AICTE, DEC, AIU, State Government, etc.) in any discipline with a minimum of 50% aggregate marks are preferred.
Candidates require a minimum of 5 years of work experience post-completion of the qualifying education mentioned above.
Admission to this programme involves a rigorous review of your resume and statement of purpose by the IIM Udaipur Admissions team.
Only participants with demonstrated fast-track career progression and high learning intent required for CXO roles will be admitted into this programme.
Selection is by invitation only and on a rolling basis. We generally overbook our batches. In case of an overbooked batch size, applicants in earlier selection rounds who have received their provision offer letters and paid registration fees to block their seats will be preferred over applicants from later selection rounds.
Fees
The programme fee has been split into a standardised instalment schedule to facilitate ease of payments for participants. However, if you still need to avail of a loan, please get in touch with our counsellors for more details.