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Executive Program in Strategic Digital Marketing with MarTech & AI
Designed for mid–senior professionals who want to lead digital-first growth.
9-Month Program
Weekend Live Classes + Campus Immersion
Learn from IIM Lucknow Faculty
Why Professionals Across the Industry Choose This Program?
Advance from managing campaigns to leading digital marketing strategy with measurable business impact
Top-Ranked IIM Credibility
Gain a nationally top-ranked IIM certificate that instantly strengthens your resume.
Taught by IIM Faculty & Industry Experts With 18+ Years of Experience
Learn directly from seasoned faculty and leaders who’ve grown brands at scale.
Strategic Understanding of Digital Marketing with MarTech & AI
Develop a leadership-level perspective on how digital marketing with MarTech and AI influences strategy & competitive advantage.
Integrated View of Modern Marketing Leadership
Understand how digital, brand, consumer insights, analytics, and AI come together to drive sustainable business impact.
AI for Marketing: A Competitive Edge
Leverage AI for campaign intelligence, automation, personalization, and performance optimization.
IIM Lucknow Campus Immersion + Peer Network
Experience IIM Lucknow on-campus learning and build high-value connections with ambitious professionals.
Why Digital Marketing with MarTech + AI Matters for Your Career?
26.7% CAGR AI Marketing Growth
Automation is the New Standard
The AI-in-marketing is set to grow at 26.7% CAGR by 2034. From AI-generated content and predictive analytics to automated SEO, agentic AI systems run marketing operations faster than traditional methods, and companies want professionals who can lead this shift.
30% YoY Digital Growth
Companies Need Skilled Talent
Traditional media is slow. Digital media keeps rising at 30%+. Companies need people who can manage growth using data and automation.
50% Digital Ad Spend
Marketing Has Fully Moved Online
Digital is now India’s biggest ad channel. Brands want marketers who can run data-driven campaigns at scale.
$1 Trillion Global Digital Spend by 2030
Big Roles, Bigger Salaries
The world is going for an digital-first approach. High-impact roles now expect digital marketing skills, smart analytics, and fast execution.
100× Growth in MarTech Tools
Recruiters Need Experts
The MarTech ecosystem has expanded 100× since 2011, driven automation, and data platforms. Companies are actively hiring professionals skilled in MarTech and AI to drive modern digital marketing.
26.7% CAGR AI Marketing Growth
Automation is the New Standard
The AI-in-marketing is set to grow at 26.7% CAGR by 2034. From AI-generated content and predictive analytics to automated SEO, agentic AI systems run marketing operations faster than traditional methods, and companies want professionals who can lead this shift.
30% YoY Digital Growth
Companies Need Skilled Talent
Traditional media is slow. Digital media keeps rising at 30%+. Companies need people who can manage growth using data and automation.
50% Digital Ad Spend
Marketing Has Fully Moved Online
Digital is now India’s biggest ad channel. Brands want marketers who can run data-driven campaigns at scale.
$1 Trillion Global Digital Spend by 2030
Big Roles, Bigger Salaries
The world is going for an digital-first approach. High-impact roles now expect digital marketing skills, smart analytics, and fast execution.
100× Growth in MarTech Tools
Recruiters Need Experts
The MarTech ecosystem has expanded 100× since 2011, driven automation, and data platforms. Companies are actively hiring professionals skilled in MarTech and AI to drive modern digital marketing.
Empower Your Leadership Skills With IIM Lucknow
IIM Lucknow is one of the top business schools in India. It was established in 1984 as the fourth IIM (Indian Institute of Management) in the country. IIM Lucknow offers a range of management programs, including executive education, designed to empower senior leaders in business, government, and non-profit sectors. The institute strongly focuses on developing value-driven leaders and managers who can positively impact globally. The establishment of IIMs was an initiative of India's first Prime Minister, Pandit Jawaharlal Nehru, who envisioned a network of top-tier management schools in the country.
Management
2025 (India)AACSB, AMBA,
EQUISMasters in Mgmt
2025 GloballyGlobal MBA 2026
(IPMX)
What You Gain From This Program?
Strategic Perspective from IIM Lucknow
Build a clear, leadership-level understanding of modern digital marketing strategy.
Executive-Level Marketing Decision Frameworks
Learn how to evaluate initiatives and connect marketing decisions to overall business outcomes.
Peer Learning with Experienced Professionals
Gain insights through executive-level discussions and shared perspectives with senior professionals across industries.
Strategic Perspective from IIM Lucknow
Build a clear, leadership-level understanding of modern digital marketing strategy.
Executive-Level Marketing Decision Frameworks
Learn how to evaluate initiatives and connect marketing decisions to overall business outcomes.
Peer Learning with Experienced Professionals
Gain insights through executive-level discussions and shared perspectives with senior professionals across industries.
Executive Alumni Status IIM Lucknow
To avail the Executive Alumni Status, participants are required to register separately upon programme completion by paying a one-time registration fee of INR 10,000 + GST.
The Executive Alumni Status offers the following benefits:
- Recognition as an Executive Alumnus/Alumna of the Indian Institute of Management Lucknow
- Receipt of IIM Lucknow programme brochures, newsletters, and updates on souvenirs available through the MDP Office
- Lifelong access to a distinguished network of IIM Lucknow Executive Alumni
- Access to the IIM Lucknow campus library (on-site access only)
Who This Program Is Designed For?
Designed for mid–senior professionals who aim to lead digital-first growth in a rapidly evolving marketing landscape.
Marketing Leaders & Functional Heads
Strengthen strategic oversight of digital marketing and lead initiatives across functions and business units.
Marketing & Brand Managers
Transition from traditional approaches to data-informed, future-ready marketing leadership.
Growth, Product & Category Managers
Develop a comprehensive view of customer strategy, growth drivers, and performance responsibility.
Consultants & Strategy Professionals
Enhance advisory impact with a structured, leadership-oriented perspective on digital marketing strategy.
Entrepreneurs & Business Owners
Build the strategic understanding required to scale marketing decisions without operational dependence.
Senior Professionals to Leadership
Develop executive-level marketing perspective aligned with business priorities and P&L outcomes.
Program Curriculum
Go beyond tactics with a rigorously structured learning journey that evolves from core digital frameworks to high-level growth strategy and leadership.
What you'll learn
How digital technologies and DTC brands have reshaped modern marketing practices
Risks and limitations of digital-first marketing innovations across industries
Why certain traditional marketing principles remain critical for long-term success
How incumbent brands must adapt marketing strategies to compete effectively
Outcome
Build strategic perspective on digital disruption while retaining core marketing fundamentals.
What you'll learn
How to clearly define and prioritize target audiences for digital products
Methods to understand consumers and build actionable customer personas
How modern consumers evaluate, compare, and choose products digitally
How to craft compelling value propositions aligned with customer expectations
Outcome
Design customer-focused products and value propositions aligned with real market needs.
What you'll learn
How selling works in digital environments through structured marketing funnels
How distribution strategies have evolved with digital platforms and marketplaces
Differences between multi-channel and omni-channel distribution models
How to select the right channels based on business goals and customer behavior
Outcome
Structure scalable sales and distribution strategies across digital and physical channels.
What you'll learn
Fundamentals of content marketing and its role in customer acquisition
Differences between paid, owned, and earned media and when to use each
Key paid media channels and their strengths, limitations, and best-use scenarios
How SEO, social media, and inbound marketing drive sustainable customer acquisition
How influencer marketing and content partnerships support brand credibility and reach
How to create performance-driven and brand-driven digital media plans
Overview of advertising formats and opportunities within OTT platforms
Outcome
Plan efficient, consistent customer acquisition strategies across platforms and media formats.
What you'll learn
How to measure and evaluate success of digital marketing campaigns
How attribution models improve accuracy in marketing performance measurement
Key factors influencing digital marketing budgets and investment decisions
Differences between short-term performance metrics and long-term brand impact metrics
Outcome
Measure and evaluate marketing effectiveness using metrics linked to business outcomes.
What you'll learn
How AI creates measurable value in digital marketing execution
Applications of AI in marketing communication and content validation
How AI and machine learning support smarter marketing strategy decisions
How AI enables personalization while maintaining brand consistency
Outcome
Apply AI selectively to improve marketing effectiveness and decision-making quality.
What you'll learn
Role and importance of Customer Data Platforms in modern marketing operations
How automation improves efficiency across marketing workflows and campaigns
How MarTech enables a unified and consistent customer view
Principles for managing a flexible, composable marketing technology stack
How dashboards and data visualization support executive-level reporting
Outcome
Improve marketing execution through structured operations and integrated technology systems.
What you'll learn
Why customer retention is as important as acquiring new customers
Digital media strategies that help reduce churn and increase engagement
How personalization and storytelling strengthen customer relationships
How brand communities and gamification drive long-term engagement
Outcome
Strengthen customer relationships and loyalty through structured digital engagement strategies.
What you'll learn
Ethical challenges including misinformation and responsible digital marketing practices
Key trends shaping the future of marketing leadership and technology
Hands-on experience through an end-to-end digital marketing simulation
Outcome
Apply end-to-end digital marketing learning through a leadership-focused capstone project.
Disclaimer: Modules/topics are indicative only, and it may be dropped/modified by the institute for individual cohorts.
Learn From Leaders Who Shape the Marketing Industry
Prof. Rajesh K. Aithal
Marketing Professor
Prof. Aithal brings 18+ years of combined industry and academic experience, with a fellowship from IRMA.
Prof. Aithal has advised FMCG, telecom, and automobile companies.
He has published research widely in respected national and international marketing journals.
Prof. Anirban Chakraborty
Marketing Professor
Prof. Anirban, with 15+ years of experience, has been repeatedly recognised as Best Marketing Faculty at IIM Lucknow.
He has trained senior leaders at Kotak Life, YUM Foods, Glenmark, Angel One, IOCL, SBI, India Post, and other major organisations.
He has led multiple executive education programs for India’s largest BFSI, FMCG and public-sector enterprises.
Prof. Rajesh K. Aithal
Marketing Professor
Prof. Aithal brings 18+ years of combined industry and academic experience, with a fellowship from IRMA.
Prof. Aithal has advised FMCG, telecom, and automobile companies.
He has published research widely in respected national and international marketing journals.
Prof. Anirban Chakraborty
Marketing Professor
Prof. Anirban, with 15+ years of experience, has been repeatedly recognised as Best Marketing Faculty at IIM Lucknow.
He has trained senior leaders at Kotak Life, YUM Foods, Glenmark, Angel One, IOCL, SBI, India Post, and other major organisations.
He has led multiple executive education programs for India’s largest BFSI, FMCG and public-sector enterprises.
Shaping Tomorrow’s Digital Marketing Leaders
IIM Lucknow brings a new-age marketing program to impart contemporary skills in digital marketing, marketing analytics, and applications of AI in marketing, giving you strategic clarity and industry-respected credibility.
In this program, you get the best of both: IIM Lucknow’s depth of marketing knowledge and expertise, coupled with Imarticus’ industry insights through masterclasses. This ensures you understand the foundations of the new age marketing strategy and achieve execution excellence.
“At IIM Lucknow, we recognise that modern marketing leadership requires both strategic insight and the ability to apply data-driven and AI-enabled practices. Our collaboration with Imarticus Learning allows us to combine academic depth with contemporary industry practices. It will prepare the participants to effectively navigate the emergent business landscapes.”
Prof. Madhumita Chakraborty
Chairperson, MDP, IIM Lucknow
“The rapidly evolving business environment and changing consumer behaviour demand analytical rigour, integration of AI in the digital marketing initiatives and marketing workflow automation for effective marketing interventions. We are delighted to partner with IIM Lucknow to impart a world-class learning experience to augment and refurbish the skills of today’s marketers. Through this collaborati...See more
Nikhil Barshikar
Founder & MD, Imarticus Learning
Get IIM Lucknow Certification on Successful Completion
Learners who meet all academic and attendance requirements will receive a Certificate from IIM Lucknow. This credential strengthens your professional profile and demonstrates your capability to execute, manage, and apply strategies across modern digital marketing functions, aligned with real business and organizational needs
To Qualify for the Admission You Must
Be a Graduate (10+2+3) or Diploma holder (10+2+3) from a recognised university.
Minimum 1+ years of work experience required.
Enroll, Learn, Get Ahead: 4 Easy Steps
Step 1 — Apply Online
Submit your basic details, work experience, and statement of purpose.
Step 2 — Profile Review
The admissions committee evaluates your eligibility and program fit.
Step 3 — Selection & Offer
Shortlisted candidates receive a Provisional Offer Letter.
Step 4 — Secure Your Seat
Confirm enrollment by paying the block amount/initial fee.
Program Fee
₹ 2,25,000 + GST*
*Inclusive of non-refundable application fees of 2500 + GST.
Frequently Asked Questions
The programme runs for nine months and is delivered through weekend live online sessions, complemented by an on-campus immersion at IIM Lucknow, subject to institute schedules.
Unlike execution-focused courses, this programme emphasises strategic thinking, managerial decision-making, and leadership perspectives on digital marketing and emerging technologies.
Participants become part of the IIM Lucknow Executive Education ecosystem, gaining access to peer networks, select academic engagements, and long-term institutional association.
The certificate signals advanced managerial understanding of digital marketing, strengthening credibility for leadership and decision-making roles.
Participants develop the ability to evaluate digital marketing strategies, interpret performance outcomes, align initiatives with business objectives, and lead transformation efforts.
Learning is delivered through faculty-led sessions, case discussions, strategic assignments, and integrative projects, designed to foster executive-level insight rather than operational training.
The programme is intended for mid-to-senior level professionals, including marketing leaders, business managers, consultants, and entrepreneurs with managerial responsibilities.
Applicants must hold a recognised undergraduate or diploma qualification with relevant professional experience. Admissions are subject to profile review.
Evaluation is based on participation, assignments, case analyses, and integrative assessments, along with minimum attendance requirements.
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