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Tag: SEO

Learn how to do Affiliate Marketing the Right Way

Posted on by Imarticus Learning

Affiliate marketing is one of the popular ways bloggers earn money. It requires promoting your blog or website as well as urging the readers to buy products or services that you are recommending to them. Though it sounds like a simple process, it involves several steps that need careful intervention and legal support as well. This is why it is important to learn digital marketing properly so that one can ace affiliate marketing.

Affiliate marketing is part of digital marketing that requires you to spend some time on social media and promote your write-ups as well as the products effectively. A competent social media marketing course can help you with this task. 

What is affiliate marketing?

Affiliate marketing is where you promote a particular product or a paid service to your friends or family members. When they buy these products through the recommended link that you provide in your blog, you earn a commission. It requires you to sign-up for the affiliate program of the service provider.

The best digital marketing course like the Post Graduate Program in Digital Marketing includes affiliate marketing in its curriculum. It helps you learn the various steps of this program and how you can utilize it to the maximum. The steps involved in this are mentioned below.  

  • best digital marketing coursesChoosing a platform is crucial as each type of product is better promoted on different social media platforms. The common social media websites that support affiliate marketing are YouTube, Instagram, etc. 
  • Your niche: A niche is your core subject regarding which you write about and the products can relate to. The more precise the niche, the better are the chances of better deals. 
  • Join an affiliate program: Sign-up for a program from Amazon, Shareasale, etc. Get links from them to include in your posts for the others. 
  • Creating content: Draft a click-worthy content where you explain in detail all aspects of the particular product, its pros and cons so that people are curious enough to click on the link. 
  • Once people enter and read the content, they would click on the link and then end up buying the product. You earn a small commission with each such sale. 

Why do you need proper knowledge?

Affiliate marketing is something anyone can learn and start doing. It is essential to get proper knowledge as there are a few steps such as having a legal disclosure that explains that it is an affiliate post and that you may be earning a portion through the sale. This is where the best digital marketing course becomes a requirement for beginners. 

Best courses in digital marketing

There are several affiliate marketing courses available online. It is important to find the perfect course that helps you with your weak point. Social media promotion is one weak point for many. A social media marketing course helps you find the most effective strategies to create and promote affiliate sites. 

best digital marketing coursesYou can easily find different courses on digital marketing with different aspects. But a course such as the PGP in Digital Marketing deals with all such aspects and is an ideal one-stop course to ace affiliate marketing.  

best digital marketing coursesConclusion

Online courses have become such a convenient platform that anyone can learn digital marketing at their own pace. Many of these courses offer actual case studies and hands-on experience that you may confidently try on your own. Knowing the ins and outs of the affiliate programs makes it easier for you to choose your niche and the products to make the whole process more effective and fruitful. 

The Winning Formula For Successful Digital Marketing in 2021

Posted on by Imarticus Learning

With the world on a partial standstill owing to the COVID-19 pandemic, companies and brands have relied extensively on digital marketing to reach their consumers. As a result, plenty of marketers have been asking the question: what is the winning formula for a successful digital marketing campaign in 2021?

Building traffic, lead generation and nurturing, and selling products on the websites – everything boils down to digital marketing. This might have led you to wonder how to learn digital marketing tips and hacks to overcome the intense competition in these pressing times. So, let’s find out how!

Kicking Off The Marketing

In order for a company to reach sales and revenue goals via digital marketing, there must be proper planning and research done before embracing a digital marketing strategy. This is since such research and planning will approximate your numbers and show you details about your market competitors. There are few things a brand can do before kick-starting its digital marketing:

  • Having a specific goal in regards to the products or services helps a company suitably allocate its resources within digital marketing by focusing on the needs.
  • Maintaining an annual marketing calendar can help keep track of the resources and also help the company use different strategies to tackle different months.
  • The synchronization of all the marketing channels within the company is important.

The Winning Formula In 2021

For any digital marketing campaign, businesses and owners have to find ways to market their products and services over competitors successfully. To get their hands on the digital marketing formula that works, businesses need to follow a few things:

  • A Simple Strategy: Establish a clear-cut strategy at the beginning of your digital marketing campaign.
  • Marketing Enhancing Branding: Nurture your brand before simply marketing the products. Just openly promoting the products will never lead to the brand or company having loyal customers. Building interest and nurturing the leads over a period of time is how digital marketing can be most effective.
  • Implementing AIDA: The Awareness, Interest, Decision, and Action (AIDA) model is a tried and tested formula that includes a simple translation for the various stages in a buyer’s journey. An exemplary implementation of the AIDA model can work wonders for digital marketing in 2021, more than a century after its inception.
  • E-mails Still Work: Even with the advent of social media, professionals with a career in digital marketing still fall back on e-mail marketing for better reach. With e-mail providing arguably the highest return on investments, an optimized e-mail marketing strategy is a prominent part of the digital marketing winning formula.
  • Embracing The Video Format: Experts tell us that videos will get more than 80% of the internet traffic in 2021. Thus, to reach and solve problems for your consumers, investing in smart and well-made videos which answer a lot of questions should be the way forward.
  • The SEO Age: Search engine optimization trends are essential for your brand. Using smart SEO tools can be effective for branding and content within digital marketing.

Apart from these, good content and the usage of local services ads (LSAs) are critical for successful digital marketing in 2021!

The demand for digital marketing is here to stay, and companies will want to take full advantage of this opportunity. While digital marketing may seem interesting, you might be wondering how to learn digital marketing? You can easily understand the hacks of digital marketing by enrolling in a digital marketing course online. Furthermore, gaining knowledge from such a digital marketing course online will help you have a successful career in digital marketing.

What is Affiliate Marketing? How To Use Facebook For Affiliate Marketing?

Posted on by Imarticus Learning

Affiliate marketing has not only evolved significantly over the years but has also become widely popular. Thanks to social media platforms like Facebook!

In this article, you will find out what affiliate marketing is and how you can use the social media platform to use this digital marketing technique. You will also learn how you can become an expert in digital marketing domain. So, read on…

What is affiliate marketing?

In the simplest sense, the term ‘affiliate marketing’ refers to promoting a business or product and earning rewards for bringing a customer to it. It is a form of performance-based marketing. If done right, affiliate marketing can help you earn a good passive income without putting in much effort.

Companies know the potential behind this digital marketing technique and spend heavily on it. Whenever you see a content creator promote a brand and say that they will earn a portion of its earnings, they are performing affiliate marketing.

How to perform affiliate marketing on Facebook?

Facebook is the largest social media platform online. It has a total of 2.79 billion users worldwide. So, you can understand how powerful of a platform it is. By using affiliate marketing, you can monetize this audience and make a good earning.

Social Marketing

Affiliate Marketing

Affiliate Marketing

Here is how you can use Facebook for affiliate marketing:

Create a Facebook group or page:

Before you start promoting your partner’s products or services, you must have an audience. You can build your audience by creating a FB page or a group. Having a page or a group will allow you to get people together who might be interested in your offered products. You can start building the audience for your FB page or group by sending its link to your friends who you know might take interest in it.

Add posts that offer value:

Once you have created your platform, you will have to add posts to it. People should receive some value for joining your page or group. Posting regularly on your page or group will help it reach more people. Make sure that you post content that matches the interests of your audience. For example, if your FB page is on cars, you can keep your posts about the history of automobiles or share some interesting facts about the same.

In-between these helpful posts, you can add a few promotional posts that contain your affiliate business’s link. Be sure to maintain a balance as posting too many promotional posts can drive people away from your community.

Leverage Facebook ads:

Relying on posts alone wouldn’t be efficient. You can promote your posts by using Facebook ads. It will require you to make a financial investment but it will help you reach a wider audience much more quickly. You can promote your community or pick a specific post and promote it as well.

More about affiliate marketing

Affiliate marketing is one of the many digital marketing techniques modern brands use these days. A skilled digital marketer can utilize an effective affiliate marketing strategy along with SEO, SEM, and other promotion methods to boost his/her brand’s growth. Moreover, proper affiliate marketing requires you to know about several other digital marketing subjects such as social media marketing and PPC ads.

If you want to become a skilled affiliate marketer, it would be best to take a digital marketing course online. Joining a digital marketing course online will allow you to study the necessary concepts easily and safely.

best digital marketing courses in IndiaBy and large, affiliate marketing is one of the most robust marketing methods. If you want to become an expert in this field, we recommend joining a digital marketing institute. And, you can join a digital marketing institute here.