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Digital Marketing Course With Placement: Learn The Best Facebook Terminologies in 2022

Posted on by Imarticus Learning

Introduction

Every industry in the world has shifted to digital, and digital is the future. Due to this, digital marketing courses have mushroomed at an alarming rate, and most of the courses boast of turning students into millionaires overnight. So, enroling in an institute that offers digital marketing courses with placement is critical.

Still, like any other profession, it is crucial to be highly skilled and updated with the latest nuances of digital marketing to be successful. A few courses designed to teach the latest digital marketing technologies overlook fundamental knowledge required for non-specialists. 

Specifically, other widely advertised digital marketing courses with placement are fundamentally flawed. They tend to focus on computer skills and digital tools but lay little or no emphasis on strategic business proficiencies, including consumer behavior and general branding management. They have a disconnect with real-time marketing problems. And most importantly, the gap between digital marketing classes which claim to make you job-ready and digital marketing courses that guarantee jobs has only widened.

The right digital marketing course In India will give you job security and accelerate your digital marketing career. A digital marketing course in India has immense potential. Even Digital India, the flagship program of the Government of India, aims to transform India into a digitally empowered economy. Therefore, while choosing the right course, consider the following indicators:

  • The course must offer a detailed curriculum that encompasses the fundamentals of digital marketing and its latest facets, like the Facebook terminologies in 2022.
  • The digital marketing course must not only impart theoretical knowledge but must mandatorily let you get hands-on experience with digital marketing tools, including search engine optimization, online reputation management, social media, and paid media.
  • The real issues with real businesses are constantly changing. Digital marketing education must make you future-proof. It must allow you to work with reputed brands to understand what goes behind deciding their marketing strategies and how these strategies impact the brand.
  • Most online digital marketing courses only have self-paced video lectures. While the video lectures help, nothing compares to what you learn from the industry stalwarts in live interactions. The right digital marketing classes blend both online and classroom modes of instruction.
  • Many digital marketing courses are ferociously advertised on every platform, so students do not cross-verify their genuineness. Do not fall into the trap and select only an industry-approved digital market course.
  • Almost all courses claim to make you job-ready in a stipulated time, but very few come with a job guarantee. Choose a digital marketing course with a promising placement portfolio, as it is crucial in these uncertain times.

The demand for digital marketing professionals with advanced skills has soared in the past two years. This demand will only increase in the future—the average industry salary for roles in digital marketing range from 3.5 LPA to 20 LPA. Additionally, according to a report, the digital economy in India could create 60 million to 65 million jobs by 2025, and many of them would require functional digital skills. 

If you are looking for a course that makes you future-ready, check out the Postgraduate Program in Digital Marketing offered by Imarticus Learning. The industry council approves this course, and you will learn the latest tools and technologies like the best Facebook terminologies In 2022.

The highlights of this program are the capstone projects for four live websites and its 100% job assurance. For any queries, you can contact us through our chat support, or you could even drive to one of our training centers in Mumbai, Thane, Pune, Chennai, Bengaluru, Delhi, and Gurgaon. 

7 compelling reasons to adopt an SEO strategy

Posted on by Imarticus Learning

What is Search Engine Optimization or SEO?

SEO also referred to as Search Engine Optimization is the method by which businesses grow their business by redirecting more and more traffic to the site with the aim to amplify visibility. By employing a few simple and consistent tricks, you can improve both the quantity and quality of traffic that search for services or products related to your enterprise.

 The key to successfully adopting SEO is to combine both strategic and technical elements together in a way that serves the customer requirements while it delivers in an attractive fashion. Today, the importance of SEO is that you can find both SEO Courses online and offline. 

 Why is it Important from an SEO Point of View?

Nowadays, SEO has become an intrinsic part of digital marketing due to the trillions of searches conducted every year often with the profit-oriented interest to gather more information related to services and products. Search is the primary method of generating digital traffic with respect to brands and other kinds of marketing channels. The more visible your product or brand is, the greater the visibility and higher the rank amongst your competition, and the better the end impact on your business in the long run.

7 Compelling Reasons to Adopt SEO

SEO has become a huge tool for both small and big businesses that are either on a limited budget or are not interested in spending tons of money on visibility. To know why you should leverage organic traffic to your business here are 7 compelling reasons:

  1. Brings in Customers Organically

60% of digital marketing experts have confirmed that a chunk of quality leads have been obtained via SEO-induced customers who form about 53% of the organic search on the World Wide Web. This works on the principle of need-based searches, which are leading them to top results that involve your service or product. As a rule of thumb, all brands or businesses try to compete for a place on the first page of Google as statistics have found that about 75% of people do not click beyond the first page on Google.

  1. Creates Credible Experiences

In order to do this, you must decorate your website with attributes such as security measures, page speed, backlink, and other authority-building elements without which your customer trail will eventually lose steam. Your potential audience must find your website to be functional, which will help you to rank better and have a more successful business.

  1. Keeps You Focused on User Experience

You need to prioritize the needs for yourself by creating a website that is an incomplete authority of itself. This can be done by adding valuable information, solutions, and images onto the search page so that you have a solid chance of ranking higher and a higher possibility of customer conversion rate.

  1. Better Brand Awareness

To make your SEO game plan strong you need to focus on longer variations of target-specific searches. This makes it crucial when you are in the running for search terms that are common to other businesses in the same field. This will help you to improve not just your ranking but also your brand awareness amongst customers who will identify with the solutions that you are providing on the front page of Google even if they don’t end up clicking on your website.

  1. Keeps You Informed

In order to apply SEO tools successfully, you need to be constantly updated about solutions, practices, and changes. SEO is directly linked with digital technology and the more aware you are of your domain, the better you will be able to decode trends.

  1. Budget-friendly

One of the biggest plus points about SEO is that it can be undertaken on a limited budget, which means it is beneficial across small, medium, and big businesses. Although in the later stage you can consider a specialist who has been trained in the best digital marketing course online or offline, you can learn the tricks and start to implement them bit by bit in the initial stages yourself.

  1. Tracking is Possible

Although tracking SEO engaged leads isn’t a smooth process like perhaps paid ads, it is a quantifiable process and can be easily determined with the aid of Google Analytics Know-How.

Conclusion:

Beginning your SEO journey can be a long and arduous process; rest assured that the end results are very satisfactory for your business especially if you are low on budget. The first step to understanding SEO is to engage in research by conducting market analysis. To have your wits about you at all times it helps if you can get formal training by enrolling in digital marketing courses near you or even an SEO course online.

Can chatbots increase your revenue from digital marketing?

Posted on by Imarticus Learning

Businesses are always looking for new and innovative ways to increase their revenue. One of the latest trends in digital marketing is chatbots. Many companies are using chatbots to communicate with customers on their websites.

This blog will discuss how a chatbot can use for digital marketing, and we will also share some case studies that show how they have helped businesses achieve success!

Chatbots are computer programs that simulate human conversation. You can use them to communicate with customers on various platforms, including websites, social media, and messaging apps. 

How can chatbots be used in digital marketing to increase revenue for businesses?

There are a few different ways that businesses can use chatbots to increase revenue from digital marketing:

  • By providing customer support: Chatbots can give customer support 24*7. It is especially beneficial for businesses that have an international audience. By being available to answer questions and resolve issues at any time, companies can increase customer satisfaction and loyalty.
  • By generating leads: Chatbots can be used to generate leads for businesses. By asking questions and collecting contact information from users, chatbots can help enterprises to build their customer base.
  • By driving sales: Chatbots can also be used to drive sales. Chatbots can help businesses increase online sales by providing links to products and services.

So, can chatbots help increase revenue from digital marketing? The answer is yes! Chatbots can use various ways to increase revenue and ROI for businesses.

What are some examples of businesses that have used chatbots to increase their revenue?

Below are three case studies of businesses that have used chatbots to drive sales and generate leads. These businesses have seen success by using chatbots as a part of their digital marketing strategy, and we think you can too!

  • Sephora: Sephora, a global beauty retailer, uses chatbots to provide customer support and drive sales. Sephora’s chatbot is available 24*7 to answer questions, provide product recommendations, and help users find the nearest store. The chatbot has been successful in driving sales and increasing customer satisfaction.
  • Nike: Nike, a global athleticwear retailer, uses chatbots to generate leads and drive sales. Nike’s chatbot asks questions about users’ fitness goals and provides links to products to help them reach their goals. The chatbot has successfully driven sales and generated leads for the company.
  • Adidas: Adidas, a global athleticwear retailer, uses chatbots to generate leads and drive sales. Adidas’ chatbot asks questions about users’ fitness goals and provides links to products to help them reach their goals. 

Discover Best Digital Marketing Course online with Imarticus Learning

Our digital marketing certification is a more practical approach to Digital Marketing explanations. The curriculum is more collaborative, emphasizing multiple capstone projects, job-ready skills, and guaranteed job interviews.  

Course Benefits For Learners:
best digital marketing coursesStudents can now take advantage of the best digital marketing course, which practically provides an in-depth and comprehensive understanding of digital marketing concepts.

Case studies allow students to learn about Online Reputation Management techniques employed by large businesses to preserve their competitive edge by examining the experiences of actual clients.
Students can now participate in an online, guided project to learn SEO fundamentals.

5 skills a Social Media Pro needs to succeed

Posted on by Imarticus Learning

Social media is a powerful tool for any business, but it can be complicated to get started. Social Media Professionals are responsible for managing the social media accounts of their company or clients and making sure that they stay on top of trends in the digital world.

This blog post discusses some of the most important skills that someone in this position should have.

Content curation

Every day, we have more and more content on social media. It is a good thing for sure – it means that your audience has excellent opportunities to discover new content from you and other sources. However, this also means increased competition between the posts in their newsfeeds! How do you make yourself stand out?

One way is to become a great curator of content. It means finding and sharing the best content from other sources and creating high-quality content. Curated content can be a powerful tool for engaging your audience and building trust with them.
There are many ways to find quality content to share – blog posts, tweets, infographics, and even videos. And when it comes to creating your quality content – well, that’s where the Social Media Pro skills come in!

Social media marketing

Social media is more than just a channel for sharing content. It’s also a powerful sales tool that can help you grow revenue and drive business growth if used right. The secret to social selling success is creating great, targeted offers customized to the needs of your audience – but this requires knowing who they are and what they like.

Relationship building

Social media helps engage with your audience and create solid and long-term relationships. One of the excellent ways to do this is by asking questions in blog posts and on social networks. People like when they’re taken seriously and given answers; it makes them feel special (and they’re more likely to respond).

Graphic design

Visual content is becoming influential on social media, and good graphic design skills can help you create eye-catching visuals that capture your audience’s attention. Creating images for your blog posts and sharing them on social networks is vital.

Analytics Skills 

Business needs to keep track of their digital presence and social media metrics. Analytics help understands how much your audience consumes the content you create, where they come from, what resonates with them, and more. Analytics tools make tracking and reporting on your campaign’s success easier.

So here are five essential skills for a Social Media Pro! If you want to get ahead in social media, make sure you have these skills under your belt.

Discover Digital Marketing Career with Imarticus Learning

Our online Digital Marketing courses provide students with a comprehensive and in-depth understanding of Digital Marketing ideas in a more practical setting. The program takes a robust collaborative approach that emphasizes several capstone projects, job-ready skills, and guaranteed job interviews

Course Benefits For Learners:

  • Get a solid grasp of Digital Marketing ideas and be mentored through in-class, industry-oriented projects designed to provide students real-world experience.
  • Case studies provide students with an inside look at the marketing techniques that huge firms employ to maintain their competitive edge.
  • Learn the fundamentals of social media marketing course by participating in an online, mentored project that will give students real-life experience.

Growth Hacking for 2022: 10 simple, must-use SEO tactics to power your business

Posted on by Imarticus Learning

Successful growth hacking is a little bit of science and a lot of art. A blend of creativity, analytics, and strategy is essential to take your business from zero to hero. In this blog post, we’re going to break down ten simple SEO tactics you should be using today if you want to get the most out of your website traffic for tomorrow.

SEO helps drive traffic from long-tail keywords, boosting your rankings and visibility. It also helps with “brand” awareness by strengthening how people perceive you in the SERPs (search engine results page). Since it’s one of the excellent ways to attract free organic traffic, why not use these simple SEO tactics to help power your business growth?

Here are 10 Simple SEO tactics:

Optimize your title tags and meta descriptions. 

It is one of the essential aspects of on-page optimization. Make sure they accurately reflect the content of your page and are keyword-rich without being too spammy.

Increase the length and quality of your content. 

It is something that Google has been emphasizing for a while now. Longer, more in-depth articles tend to rank better than shorter pieces.

Publish regularly and consistently. 

It helps improve your site’s authority, and it provides you with a lot more opportunities to rank for new keywords.

Always use proper grammar, spelling, and title in your headlines and throughout the post.

 If possible, have someone else proofread what you’ve written before publishing – not only will they catch any mistakes that slipped by during your first read. But they may also offer some additional tips on how you can improve your SEO.

Make use of images, infographics, and videos. 

These are all the best ways to engage your audience and help improve your site’s engagement metrics.

Use social media 

Social Media will help increase the exposure of your content, and it can also lead to more backlinks.

Optimize your website for mobile devices.

 It is becoming critical as more and more people use their smartphones and tablets to search the web.

Use keyword research to determine which keywords you should target. 

It will help you focus your efforts on the correct terms, and it can increase your chances of ranking.

Create a blog to publish regular updates about your business. 

It will help you generate more backlinks, one of the most important aspects of SEO. If possible, integrate your blog into your site’s main navigation for even greater exposure.

Ensure that you have a high-quality, professional website design.

 A good-looking site is more likely to generate backlinks than one that looks unprofessional or outdated.

Explore and Learn Digital Marketing with Imarticus Learning

Industry experts created this Certified Digital Marketing Course to provide students with hands-on education and experience through various industry-specific assignments.

Best Digital Marketing Courses

Furthermore, the cutting-edge curriculum, built by current marketing trends, offers excellent professional advancement in Digital Marketing, leading to excellent job placement chances shortly.

Course Benefits for Learners:

  • Digital Marketing training will help students develop a deep understanding of marketing concepts.
  • Case studies provide students with an inside look at the marketing techniques that huge firms employ to maintain their competitive edge.
  • Learn the fundamentals of SEO course by participating in an online, mentored project that will give students real-life experience.

Contact us through the online chat system, or drive to our training centers in Mumbai, Pune, Thane, Chennai, Bengaluru, Delhi, and Gurgaon.

5 SEO experiments that will blow your mind

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5 SEO experiments that will blow your mind

Search engine optimization, commonly known as SEO, generates traffic to your website and improves the position of your website on the searched pages. However, once a guideline for SEO is set, it has to meet with experiments at regular intervals to track the website’s traffic improvement. These experiments will help improve organic traffic, click-through rates, and organic ranking position.

Like every other field, experiments are the backbone of this industry; they keep it moving forward. Through the DM program at Imarticus, we give you an insight into SEO experiments.

The first experiment is with click rates. The keywords with higher click rates are found floating to the top of the page.

The second one is optimizing the title page, that is, neither keeping it long nor short. It will help to increase website traffic.

The third one is the engagement rate. Google measures the time to click on something and return on the same site. Dwell time is proportional to the time spent on the website.

The fourth experiment is with social sharing and organic rankings. There is a correlation between these two. The CTR of the website and the CTR of the shared content affect the SEO ratings. The fifth experiment is with the bounce rate. The more time you spend on a website, the higher the SEO ratings. 

Digital Marketing Course With Placement

The Digital Marketing program at Imarticus trains you with search engine optimization techniques, marketing of search engines, Email marketing, marketing of social media, web analytics, content, and inbound marketing. This course helps you to achieve success through digital marketing techniques.

We cannot deny that today’s world is operating through digital marketing, and through the DM program at Imarticus, you will learn the best and trending ways of digital marketing. Reaching customers is essential, and with the help of the course in digital marketing, you will have command over online marketing. You will learn how to connect with your target audience in a much more powerful and accurate way.

Effective digital marketing is an important and effective way to engage and impress the audience and convert them into regular customers. You will learn the ways to develop and manage marketing techniques.

Online Reputation Management

Online reputation management is another of our successful courses by us at Imarticus. It covers all the aspects of effective online conversation and provides the tactics, techniques, and strategies for finding suitable material for online search topics. 

The course on online reputation management creates a balance between actual trends and misleading trends. It influences people’s perception of an organization or an individual on the internet and enables online reputation managers to identify and monitor fake content. 

Through this course, you may monitor and analyze the reputation of your business regularly and avoid the potential loss of significant leads and sales. It is a way to add sincerity to brand communication by making it more lucrative and attractive. 

The best and shortest media buying checklist ever

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The ultimate aim of any advertiser is to convey a clear message to the buyer because until a buyer is convinced, there won’t be many sales. But, today, in the world of technology, there are different media platforms, and the advertising options seem endless. Therefore, the key to success is choosing the correct paid media marketing, and Imarticus helps you through its DM program.

Social Media Marketing

Do you want to share the correct message with the target audience? You can do so with the proper media planning and right media buying. Through the DM program at Imarticus, we aim to give you an insight into the social media marketing guide.

Companies and organizations create content on various social media platforms to promote their product and services and build a strong relationship with the target audience. It will generate traffic to your business.

Marketing on social media is beneficial and valuable to your business. Still, the effects of it differ from business to business. Why? Because you have to formulate your strategies according to the social network your audience spends time on.

Marketing on social media has numerous benefits.

Firstly, strategic and correctly formulated planning is essential for increasing and boosting brand awareness. Social engagements like the post, share, like, subscribe, save and repost, direct traffic to your website.

Secondly, sharing the content on social media generates leads and boost conversations. It also increases sales and promotion of the product or services.

Thirdly, by connecting, interacting, and engaging with the followers on social media, you will build lasting relationships. You will have unseen connections with them.

Fourthly, the social media platform also helps you review your competitors’ marketing strategies so that you can make strands of your marketing strategy different and unique. It also helps to lower the competition and increase your market value.

Search Engine Optimization

The best digital marketing course at Imarticus helps you know all the ins and outs of SEO. SEO is essential to increase the visibility of your website so that it will garner the attention of possible customers. It helps visitors to get answers to the primary questions. 

Through the DM program, you will learn ways to generate digital traffic for your brand and other marketing channels. A more excellent ranking means that your website traffic is more and will affect your competitors adversely. It will give your users more direct and relevant answers and keep them glued to your website.

Google searches the contents from page to page and from site to site, and then it collects them and puts them into the index. Next, it analyzes the index to determine the order in which these pages will appear in the search engine query. The SEO experts come into the picture when they optimize content as per the search engine requirement.  

The search engine algorithm provides a good search experience to the users with relevant, authoritative pages. And incorporating all the search engine factors into your website, you will have a higher ranking.

With the Digital Marketing program at Imarticus, we teach you the tricks and shortcuts to provide a high ranking for your website in a shorter time. We also teach them to dig deep into content quality, language, keyword optimization, and easy readability.

Here’s why content marketing should be an integral part of your online marketing plan

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Content marketing has evolved from a novel marketing notion to a critical marketing tool in every industry. Content marketing used to be a means to differentiate yourself from your competition, but it has now evolved into a must for any modern company.

The most effective digital marketing efforts include content marketing at their core. Every strong brand has a lot of valuable and relevant content that resonates with its target audience. This blog will explain why content marketing should be an essential aspect of your web marketing strategy.

Let’s dive in take a closer look at content marketing.

Content Marketing

Content marketing involves developing and sharing relevant articles, videos, podcasts, and other material to attract and engage audiences. This strategy creates expertise, raises brand recognition, and keeps your company at the forefront of people’s minds when they want to buy what you sell.

Here are 4 Reasons why content marketing is important

 

  • Enhance the brand’s image

 

The reputation-building capabilities of premium content are among the best benefits that highlight the relevance of content marketing. Businesses must develop trust with their leads and consumers in today’s dynamic digital marketplace. Building trust may aid in creating a favorable brand image for your company.

  1. The audience will be more involved.

Audience involvement is a recent trend among websites. Visitors to interactive websites may alter the screen with a button press. If you wish your audience to interact, create a website that allows them to do so. Quizzes, questionnaires, animated graphics and videos, tailored product suggestions or chat boxes, and customized product specifications are just a few examples.

  1. Conversions are influenced by great content.

Conversion numbers make you better understand why content marketing is vital. Conversion rates for content marketing are around six times greater than for other digital marketing approaches. After reading blog recommendations, sixty-one percent of internet shoppers in the United States purchased. 

  1. For better results, create excellent content.

Content marketing boosts the number of high-quality visitors to your website. Content reigns supreme in raising awareness and producing high-quality leads, both necessary for healthy sales growth. Content has the potential to attract your target audience to your company’s website, where they will eventually convert into leads and, finally, sales.

Learn Digital Marketing with Imarticus Learning

Our Content Marketing course provides students with a comprehensive and in-depth understanding of Digital Marketing concepts in a more practical scenario. These HubSpot online marketing courses offer a highly collaborative approach that emphasizes several capstone projects, job-ready skills, and guaranteed job interviews.

Course Benefits for Learners:

  • Students develop a deep understanding of marketing concepts, including SEO, Content, Social, Paid Media, and ORM. 
  • Case studies provide students with an inside look at the marketing techniques that huge firms employ to maintain their competitive edge.
  • Impress employers & showcase skills with HubSpot content marketing certification recognized by India’s prestigious academic collaborations.

Here’s why brands need to rethink their media planning and buying strategy

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Advertising, marketing, and media planning have come a long way and have evolved with time. When we talk about media planning we refer to the analytical process for making decisions related to the media. It primarily involves getting something across to the target audience, be it a message or a thought at the right place and at the right time. This can only be successfully achieved using an appropriate media vehicle. 

Creative people are always working in collaboration with the media planners because it is the execution of their brain-children that often takes media planning towards the desired direction. Both media planning and creative execution are codependent on each other.

An advertiser needs a media planner to select the best media, media mix, appropriate time, and space to reap the best of the available resources that can be used to their fullest thereby reducing wasteful advertising. It primarily paves the best path to promote the advertiser’s message to the biggest number of potential consumers and the market. 

It ensures that the resources used in advertising are spent to their optimum capacity by executing their plans of action delineated to obtain media objectives.

Why Do Brands Need to Adapt to Change? 

With the ever-growing mobile market of digital advertising and promoting, many brands have indeed come up with newer strategies to promote their products and get their message out there into the world. In a digital age, brands need to adapt to the digital solution of advertising to promote their products and services to consumers who bend with the trend. The behaviors and expectations of consumers are subject to constant change and yet, many organizations still rely on the backdated and traditional ways of media planning.

This is hardly relevant and all the more ineffective and wasteful. This is the reason why the efforts of marketers are being rendered fruitless because they cater to the mindset of old customers. Efficient media planning is crucial in order to be able to identify what the modern consumer wants in real-time. If brands start accepting this, they will be able to meet the expectations of the modern crowd. It’s time for brands to bring something new in the media planning and buying strategy.

How Brands Can Adapt to Change through Digital Marketing?

Digital marketing is in vogue in the media marketing industry at the moment. Needless to say that it is a very engaging medium, be it increasing engagement on social media, a long-form article, or engaging with any website after clicking on a paid ad. All actions made by customers and visitors can be monitored in digital marketing. This will help create many forms of advertising, which are engaging thereby boosting sales and getting the brand name out there.

Digital marketing not only benefits engagement but results in more loyal customers thereby increasing business in the long run. More engagement leads to brand fame via word of mouth. A significant amount of online coverage of your brand along with customer interactions with your business results in your brand being more wholesome and trustworthy. Through digital marketing, countless brands have developed online strategies to transform even cold traffic into returning customers. Digital marketing also helps you retarget consumers via online activities.

Conclusion 

Modern brands are constantly evolving with the evolving market. It is through actively identifying the changing patterns and trends that many companies have effectively thrived. Digital marketing, therefore, is a stream with promising prospects because of its ever-growing demand. If you want to learn digital marketing and advertising, you can choose a reliable social media marketing course to give you a basic knowledge about what you are going into. 

SEO in architecture: 7 takeaways

Posted on by Imarticus Learning

One of the most important parts of a website for SEO is its web architecture. The SEO of a website is influenced by many factors of the web architecture such as the structure of the information, distribution of internal links, and the design of the template or theme.

This is one of the reasons why it is better to design a website from scratch rather than using predefined templates that certainly could save us a lot of time in the development of the same, but in our experience in various projects, we see that it will not give us a good result in our SEO strategy.

7 tips to improve web architecture for SEO

  1. Flat or horizontal web architecture

This type of architecture, being horizontal, is not as deep as the vertical one, so Google will have an easier time reaching all the pages, thus optimizing its crawling time. 

This type of architecture means that a user can reach any corner of your website, at most, in 4 clicks. 

In addition, this type of architecture has more benefits, as link authority flows from high authority pages (such as the home page) to pages with less authority.

  1. Simple web architecture

Simplicity often does not have to be at odds with SEO. A simple web architecture consists of establishing a hierarchy on the website and maintaining it in all its sections and subsections. 

Both in terms of SEO and usability, simple web architecture is preferable to a complicated one. This will make it easier for users to navigate the website and for crawlers to crawl it.

  1. Proper use of categories

The use of categories and subcategories is highly recommended to improve web architecture, but they must be used correctly. It is necessary to group similar contents or products or products of the same subject matter under the same category, without mixing them with others. 

When growing a website, the best possible option is to mark the new page within one of the categories already created. If you want to add a large number of new pages, it is best to put them under the same category. Although for small sites it is preferable to organize them by final pages and not by categories.

  1. Friendly URL structure

All the URLs of our website must be subordinated to the categories previously created. This way, the user will know at all times its exact location within the website. For the URL to be user-friendly, bear in mind that it must include the keyword you want to position as far to the left as possible and, above all, that it must not have prepositions. 

Also bear in mind that the separation of words is done with slashes, although the CMS is usually in charge of placing them automatically. For the structure of the URLs to be optimal, it is necessary that all the URLs of the pages follow the same structure and that they show, as we said, the categorization.

  1. Use breadcrumbs

Breadcrumbs are used to indicate to the user of a website exactly where he/she is and how he/she got there. Most sites use them because they improve the user experience and the SEO of the website in question, and reduce the bounce rate.

It is recommended that breadcrumbs allow access to the previous step only by clicking on the name. This makes it easier for Google’s crawlers to analyze these pages thanks to the breadcrumbs.

  1. Optimize internal linking

The architecture of a website is always defined by how the pages that make it up are connected to each other. Therefore, linking internally, i.e., to other sections or pages of the site, will not only improve the user experience but will also improve SEO positioning.

  1. Sitemap

In order to improve the positioning of any website, it is very important to have a sitemap, i.e. the map of the website. The sitemap will be responsible for storing all the information and the structure of the site so that it can be found without difficulty by search engines.

Conclusion

At Imarticus we offer a Digital Marketing Certification Program where you will receive proper Digital Marketing Training, which includes an SEO Course where you can improve your knowledge and succeed in your career.