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Tag: best digital marketing courses

SEO optimization in 2022: Skills, Tips and Resources

Posted on by Imarticus Learning

SEO optimization in 2022: Skills, Tips and Resources

It is 2022 and everyone knows that SEO is the secret to staying on the top of search engine result pages. However, it’s also not hidden that Google updates its algorithms 600-700 times a year making SEO more fluid and volatile. So, if you want to stay ahead of the competition, you need to keep up with the latest SEO trends along with advanced skills. But how to do that? Keep reading to know the answer!

Getting Started with Search Engine Optimization 

If you’re just getting started, then remember one thing: It’s never too late to learn SEO. It is one of the most sought-after skills in today’s digital world. Whether you’re planning to start your website or already working in the field of digital marketing, you can make yourself ready for SEO in 2022 and the coming years by getting the right SEO training. 

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The best way to learn search engine optimization is to enrol in a digital marketing online training program by a reputed institute. There are many great institutions like Imarticus, that allow you to learn digital marketing and earn a valuable certificate on completion. So, don’t wait anymore and start searching for the best SEO online course. 

Further, if you’re already working in the field of digital marketing, then keep reading to learn some tips that can help you stay ahead in the SEO game in 2022.  

5 Best SEO Optimization Tips for 2022

Here are the tips to keep your business ahead in 2022:

1. Focus on Voice Search Optimization

The way internet users search for information has transformed dramatically over the last few years. Today, rather than using text-based searches, most users go with voice searches. This means that if you haven’t optimized your site ready for voice search, then you’re making a grave mistake. Know that voice search will affect upcoming search queries to a great extent. So, follow the below steps for optimizing voice search for your Website:

  • Choose your keywords wisely after performing a thorough keyword research 
  • Focus on creating persona-based content 
  • Focus on creating content around the FAQs asked by internet users. 

2. Focus on Mobile Optimization

Another key to ace search engine optimization for 

2022 and the coming years is to make your website mobile-friendly. Be it shopping, exploring sites, searching queries, or simply surfing the web, people prefer doing it from their mobile phones rather than using their desktops or laptops. This is because of the ease, comfort, and convenience offered by mobile phones. So, if your website is not optimized for mobile devices, you’re indirectly forcing your customers to go on the mobile-friendly sites of your competitors. 

3. Optimize for Google’s EAT Principles

According to Google, the quality of content plays an essential role in deciding your ranking on the SERPs.  But what exactly does ‘quality’ mean for Google?

In simple words, the content that matches Google’s EAT criteria will rank at the top. Here, EAT stands for Expertise, Authoritativeness, and Trustworthiness. These factors help in determining the quality of content posted on a website. 

4. Include Featured Snippets

A featured snippet is a small block of content that appears on top of search results whenever you raise a query. This block is chosen by Google programmatically as it provides the best answer to the query searched by the user. Therefore, by including featured snippets in your content, you can display your site on the top of the result pages and encourage your audience to visit and explore your website. 

Below are a few ways to optimize featured snippets for your websites :

  • Choose high-quality and attractive images 
  • Organize your content properly 
  • Make sure one blog or article answers multiple related questions asked by the internet users 
  • Add tables and charts to your content 
  • Directly include the search query in the featured snippet.  For example: if you’re writing an article on the health benefits of red meat, including an eye-catching question like “ is red meat safe to eat?”

5. Work on Image Optimization

Image optimization plays a very important role in search engine optimization. This simply means, that if the images on your site are not appropriate, it will hinder the rankings. 

So, make sure to use high-quality and crisp images that are relevant to your content. Also, use the images in proper format and use alt tags. These tags help web crawlers to understand and classify your images in a better way. 

Note that the well-optimized images not only enhance your ranking but also improves your user engagement to a great level. 

So, these were a few SEO optimization tips that will help you keep your site up a notch in 2022. If you haven’t started working on your search engine optimization or just set up your website, then don’t wait anymore and enrol on the best digital marketing training program as soon as possible!

Learn how to leverage paid media for influencer marketing ROI with a paid media marketing course

Posted on by Imarticus Learning

Introduction

Online digital space has become the largest and most significant domain for advertisement and sales. This space can be effectively utilised even by small companies to sell all over the world. It is in addition to the traditional print and electronic media (such as television, billboards, and newspapers) being used for advertisement and sales promotion.

Companies use these print and electronic media to run paid campaigns to gain exposure and enhance sales. Do you want to become part of this rapidly evolving area of digital marketing? Then as a recently passed out graduate, you would know how to achieve tremendous success by taking up paid media marketing courses.

A career in Paid Media Marketing

Paid media is one of the leading channels for promoting content and attracting customers in the crowded digital space. Social media platforms such as Facebook, Twitter, LinkedIn, etc., offer a variety of ways in which a company can get exposure. Companies can choose social media where their potential customers are highly concentrated.

Then it can devise unique strategies to promote its content by utilising that media’s paid options. Marketing through paid campaigns can take different forms. These include pay-per-click advertising, displaying advertisements, content that embeds brands, and so on. The essential feature of paid campaigns is to promote awareness about the brands and thus complement revenue growth.

As a paid media marketing executive, your career would be challenging as well as interesting in the following ways:

  • You may get an opportunity to handle the accounts of small local companies and large multinational companies. 
  • You need to design, implement and manage paid media campaigns by seeking guidance and support from your company. 
  • The performance of your paid media campaign would be measured using various metrics such as the number of online customer clicks, number of inquiries, conversion of inquiries into sales, and revenue generated per campaign. 
  • You will be responsible for assigning budgets and optimising campaigns to maximise revenues. 
  • Your work is not in isolation. It involves constant interaction with the sales, account management, and analyst teams. 
  • You would get an opportunity to gain knowledge about the company’s various products and technologies.
  • You can implement various digital marketing concepts and tools of your choice and gain recognition from the top management. 

The company places tremendous responsibility on your shoulders by appointing you as a paid media executive. Hence, your campaigns should adhere to established moral and ethical standards. 

Imarticus Learning’s Post Graduate Program in Digital Marketing

Imarticus Learning is an Edtech company that specialises in providing industry-certified Post Graduate programs in Digital Marketing. This program incorporates the latest concepts relevant to paid and social media marketing. The industry veterans administer it through a number of support services to the aspirants. These include resume building, providing job leads, mock interviews, program mentors, and hands-on training on digital marketing tools. 

Modules in Digital Marketing Program

best digital marketing courses

This program incorporates various modules related to digital marketing, such as Search Engine Optimisation (SEO), affiliate marketing, paid media marketing, analytics, and Online Reputation Management (ORM). Thus, this program turns a novice like you into a full-fledged industry-ready digital marketing professional by offering a job assurance. You can visit and learn about digital marketing that happens in the real world.

Conclusion

Online digital marketing has become highly competitive since it provides a level playing field for both large and small companies. Hence, it is essential to leverage paid media marketing options optimally for building a successful campaign. You may wonder what differentiates Imarticus Learning’s program from other online digital marketing courses.

The answer is that, unlike other such courses, its curriculum is 228 hours duration. You get an opportunity to learn the nuances of digital marketing through classroom training and tech-enabled online live training. You can also know about other industry-oriented courses offered by Imarticus in the field of finance, marketing, data analytics, and technology by visiting https://imarticus.org. Contact us through our chat support or give us a call for more details.

5 social media marketing essentials to consider before you enrol for a social media marketing training

Posted on by Imarticus Learning

5 social media marketing essentials to consider before you enrol for a social media marketing training

Have you ever wondered why you see so many captivating brand advertising campaigns on various social media platforms like Facebook, Instagram, YouTube, or Pinterest? Why do people log in constantly to their Twitter and LinkedIn accounts? 

The answers to both the questions are the same – they all are doing social media marketing of their products, services, and skills by creating engaging posts for their prospective customers and clients. 

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Social media or digital marketing is the buzzword of this century that is helping businesses drive extensive market reach and attain profitable growth. Social media marketing is evolving as a high-demand career. These training courses are now selling like hotcakes in the EdTech industry. However, it is critical to have a deep understanding of the basics of social media marketing before picking the course of your choice.

So, if you are planning to pursue social media marketing training, read this article as it throws light on the five social media marketing essentials to consider before enrolling. These insights will help you make the prudent decision on the course to pursue to become a successful social media or digital marketer.

Five Social Media Marketing Essentials 

  1. Creating unique and engaging social media content is the key to reaching the target audience.

Social media marketing content addresses the customer’s pain points and solves their problems. It makes them feel connected to the product, service, or skill. The type and frequency of posting the content have an influential impact on the reach and responses. It increases brand loyalty, drives engagement, and boosts sales.

  • Social media marketing strategy differs for different social media platforms.

The same-size-fits-all hypothesis does not work in the social media world. You must know the tactics for creating and promoting thought-provoking marketing models using digital technologies. The social media marketing strategies must be in line with the needs and interests of the target audience across different platforms. 

 

  • Social media platforms are for building and fostering relationships with customers.

 

The target audience performs a pivotal role in social media marketing. With so many brands, messages, and users landing on social media platforms daily, you can stand out from the crowd only when you build one-to-one relationships with your target audience. You must know the strategies to engage with your followers and win their trust and loyalty for long-term association. 

 

  • Social media advertising is the doorway to extending your market reach.

 

Besides using compelling content to expand your market reach, you must be aware of the social media advertising tools. You need to ensure your message reaches the target audience and makes an impact to spark desired actions. Influencer and affiliate marketing are the two effective social media advertising techniques. 

 

  • Measuring the Return on Investment (ROI) of your social media marketing strategies is essential. 

 

Lastly, you must acquire the knowledge to compute the monetary and non-monetary results of your social media marketing pursuits. It includes calculating financial profits and benefits accrued due to increasing customer retention, brand loyalty, and awareness. Social media analytics reports provide data and metrics on traffic and engagements. It hence forms the basis of ROI measurement.

Consider the above points before enrolling in social media marketing training.

A Prodigious Course For Aspiring Social Media Marketers

Imarticus Learning, a technology-driven educational institute, offers a Post Graduate Program in Digital Marketing. The course provides all-inclusive, tech-enabled learning of digital marketing concepts. It aims to impart teaching on social media marketing concepts alongside other digital marketing tools such as content, SEO, paid media, e-mail, and e-commerce.

Imarticus provides five Google and one HubSpot Digital Marketing Certification through this course. You are eligible to apply if you are a graduate with 0-2 years of digital marketing experience.

So, enrol today if you aspire to broaden your skill set and leverage the influence of social media to excel in your career and business. The conceptual base and real-world case studies provide you with the secret sauces to gain a competitive edge using digital marketing techniques.

 Any Questions?

Contact us through our chat support or drive to our training centers in Mumbai, Thane, Pune, Chennai, Bengaluru, Delhi, Gurgaon, or Ahmedabad. 

Happy Learning!

4 most common digital marketing mistakes and how you should respond to them?

Posted on by Imarticus Learning

4 most common digital marketing mistakes and how you should respond to them?

Introduction

Digital marketing is an excellent way of promoting not just your business overall. Still, a dedicated campaign can help promote a particular product/service/solution or even an activity that concerns the reputation of your business. A flawed digital marketing campaign can seriously dent the overall prospects of your business. So, you must avoid making common digital marketing mistakes and take measures to tackle them with the help of experts who have done online digital marketing certification courses.

Common Digital Marketing Mistakes

  1. Lack of realistic goals and tracking

 The most prominent digital marketing mistake you make is to have a goalless marketing campaign. Without goals, your digital marketing campaign will have no focus and set your business up for failure. Also, unrealistic goals won’t help you achieve them, no matter how well you implement digital marketing strategies. Tracking your goals enables you to improve upon objectives and strategies. To do this, better adopt a SMART approach: 

 

  • Specific: Aim to achieve a precise action.
  • Measurable: Measure your goals with relevant data and metrics.
  • Achievable: Ensure your goals are achievable.
  • Realistic: You need to stay within your budget and don’t use resources that your digital marketing team can’t handle.
  • Time-sensitive: Set goals with deadlines. It will help your digital marketing team work strategically.

  1. Wrong target audience

best digital marketing courses 

You must avoid the mistake of targeting the wrong audience as part of a digital marketing campaign. You try to reach out to more people but feel discouraged when people don’t buy your products or services. Targeting the right audience with proper research and testing would be best. To do that, you need a competent digital marketing team who have done online digital marketing certification courses and know the trade tricks to target the right audience.

 For starters, create marketing personas resembling your previous customers. These personas can be based primarily on: 

  1. Interests
  2. Hobbies
  3. Demographics
  4. Buying habits

 After establishing the persona, you target an audience, hoping they provide better Returns On Investment (ROI).

  1. Superficial approach to SEO

You need to have a blog with well-written SEO-optimised website content for visibility and to attract organic traffic. SEO is a fast-changing game; you need to be well-informed and follow the ever-changing rules.

 SEO experts with relevant online digital marketing certification can significantly ensure that content related to your business, product, or service appears prominently at the top of search results. The key to having a sound SEO strategy is based on the following: 

  • Quality content: Search engines like Google favour high-quality, relevant, well-researched web content. Making it visually rich with images and videos will ensure time spent by the target audience is longer, ultimately boosting their engagement.
  • Right keywords: Using the right keywords can help you get the desired rank in search results. A Keyword is a word your target audience searches online. The right keyword will focus on your business/product /service and put you at the top of a specific search volume with the highest ranking.
  • Friendliness: Nowadays, people like to search online while on the move. As such, a mobile-friendly website will get better placement in search results.
  • Image name optimization: If possible, you must name your image files correctly with your target keyword. Defining alt tags to get a higher ranking in search results helps.
  • Backlinks: Backlinks from authority domains and influencers can help your webpage get a better ranking in search results.
  • URLs:  It’s better to use short and clean URLs containing prime target keywords. Also, giving an accurate page description will help boost your webpage’s ranking in search results.

 To best utilise SEO for better ranking, you must keep yourself updated with changes in SEO format and algorithms and learn from them if you plan to devise and deploy your strategy and resources. You can also deploy the services of a professional SEO service provider whose job is to provide services to the clientele. They apply the SEO knowledge of resources that have gained their expertise, having successfully cleared some of the best digital marketing courses.

  1. Posting on social media with no plan

Nowadays, any business needs to have a strong presence on social media. Use it to spread positive connotations about your business. Poorly executed social media promotions can result in a negative pitch that can backfire on you.

 Use social media to engage with your customers directly, expand your reach and build relationships. However, consistency and timings are critical. You need to develop a commensurate social media posting strategy with your goals. The key is to implement a strategy that is:

a) Specific

b) Measurable

c) Attainable

d) Relevant

e) Timely

 Most importantly, it would be best to have a dedicated team to handle your social media pitch. Headed by a social media manager, the team must have a content creator (visual/written), SEO expert, and social media platform handler. The team will need to create a strategy to give a boost to your social media followers, engage with them, team up with influencers, and make regular promotional campaigns across various social media platforms. 

Conclusion

 Digital marketing is the way to promote your business in the 21st century. You can develop a strong digital marketing strategy that covers SEO, social media, and optimised content. The idea is that it should help target the right kind of audience. To do that, you need to have a qualified digital marketing expert in your ranks. We at Imarticus create digital marketing experts who can help your business grow. We provide some of the best online digital marketing certification courses. Contact us via chat support or message, or drive into our training centre in Mumbai, Chennai, Bengaluru, Delhi, Thane, Ahmedabad, Pune, and Gurgaon.

8 powerful terms to use in affiliate marketing

Posted on by Imarticus Learning

What is affiliate marketing? We can define it as a strategy to market a product or service. A corporation pays third-party publishers to drive traffic or leads to its products and services in this technique. Affiliates are third-party publications with the paid commission to create new methods to promote the firm.

With increased internet use and digitalization, affiliate marketing has grown in popularity. It is a marketing scheme in which websites and bloggers link the web page. It allows you to review or discuss a product while also receiving advertising money when you buy it.

Affiliate marketing is a pay-for-performance marketing program in which we delegate selling to an extensive network of people.

Although affiliate marketing has grown into a multibillion-dollar industry because of digital marketing, analytics, and cookies, an affiliate marketing program tracks the links to bring in leads. It also is the analysis to see how many of these links convert into sales using internal analytics. At Imarticus, through the program, we help you know all ins and outs of it.

Online Reputation Management – A Course for Better Career

What is reputation management? It is the practice of altering stakeholder perceptions and public dialogue about a company and its brands. The process includes monitoring perceptions and discussions, responding to reputation threats, and proactively seizing opportunities to improve reputation.

At Imarticus with DM program, we teach how reputation management aids in the growth of your business by determining what people like and dislike about your items or services. You can make the required changes and enhancements when you understand what causes clients to ignore your offerings.

Online reputation management or ORM is the course that helps you address any negative or false comment given for your brand on social media or website. Through the digital marketing course, you will take up the role of communication manager and be in charge of making critical decisions that will affect your organization’s reputation. You will also build a strong culture that will engage your audience. 

best digital marketing coursesWhat Is SEO

Search engine optimization (SEO) is a set of techniques for improving the look and position of web pages in organic search results. The organic search is the most popular way to locate and access online content. Having a good and sound SEO strategy increases your site’s quality and the number of visitors.

Search engines use crawlers to locate the complete content on the Internet for collecting data. Then the crawler starts at a well-known online page and moves through internal and external links of other sites’ pages. The crawler can grasp what each website is about and how it semantically connects to the other pages in the search engine’s extensive database, known as an index.

When a user raises a query into the search box, the search engine employs sophisticated algorithms that consider the most accurate and relevant set of results for that query. Some examples of these organic results are the web pages with text, news stories, photographs, videos, local company listings, and other more niche sorts of content.

There are so many aspects that the search engine algorithm considers. These factors or characteristics constantly change to keep up with changing user behavior and breakthroughs in machine learning.

5 skills a Social Media Pro needs to succeed

Posted on by Imarticus Learning

Social media is a powerful tool for any business, but it can be complicated to get started. Social Media Professionals are responsible for managing the social media accounts of their company or clients and making sure that they stay on top of trends in the digital world.

This blog post discusses some of the most important skills that someone in this position should have.

Content curation

Every day, we have more and more content on social media. It is a good thing for sure – it means that your audience has excellent opportunities to discover new content from you and other sources. However, this also means increased competition between the posts in their newsfeeds! How do you make yourself stand out?

One way is to become a great curator of content. It means finding and sharing the best content from other sources and creating high-quality content. Curated content can be a powerful tool for engaging your audience and building trust with them.
There are many ways to find quality content to share – blog posts, tweets, infographics, and even videos. And when it comes to creating your quality content – well, that’s where the Social Media Pro skills come in!

Social media marketing

Social media is more than just a channel for sharing content. It’s also a powerful sales tool that can help you grow revenue and drive business growth if used right. The secret to social selling success is creating great, targeted offers customized to the needs of your audience – but this requires knowing who they are and what they like.

Relationship building

Social media helps engage with your audience and create solid and long-term relationships. One of the excellent ways to do this is by asking questions in blog posts and on social networks. People like when they’re taken seriously and given answers; it makes them feel special (and they’re more likely to respond).

Graphic design

Visual content is becoming influential on social media, and good graphic design skills can help you create eye-catching visuals that capture your audience’s attention. Creating images for your blog posts and sharing them on social networks is vital.

Analytics Skills 

Business needs to keep track of their digital presence and social media metrics. Analytics help understands how much your audience consumes the content you create, where they come from, what resonates with them, and more. Analytics tools make tracking and reporting on your campaign’s success easier.

So here are five essential skills for a Social Media Pro! If you want to get ahead in social media, make sure you have these skills under your belt.

Discover Digital Marketing Career with Imarticus Learning

Our online Digital Marketing courses provide students with a comprehensive and in-depth understanding of Digital Marketing ideas in a more practical setting. The program takes a robust collaborative approach that emphasizes several capstone projects, job-ready skills, and guaranteed job interviews

Course Benefits For Learners:

  • Get a solid grasp of Digital Marketing ideas and be mentored through in-class, industry-oriented projects designed to provide students real-world experience.
  • Case studies provide students with an inside look at the marketing techniques that huge firms employ to maintain their competitive edge.
  • Learn the fundamentals of social media marketing course by participating in an online, mentored project that will give students real-life experience.

SEO tips to make your stories discoverable

Posted on by Imarticus Learning

In 2022, the way people discover content is drastically different. Most people get their news and information from virtual assistants and voice-activated devices like Google Home and Amazon Echo. If you want your stories to get discovered in 2022, you need to optimize them for SEO now. This post will discuss some tips to help you do that!

A great saying about SEO is 

“Good SEO work only gets better over time. It only searches engine tricks that need to keep changing when the ranking algorithms change. Jill Whalen (@jillwhalen) December 28, 2017.”

It means that if you start optimizing your content for SEO now, your stories will rank high in search results when people are using voice-activated devices to find information.

Here are some SEO tips to make your stories discoverable in 2022:

Optimize your content for keywords

One of the critical things you can do to optimize your content for SEO is to use keywords. When creating content, think about what people might be searching on Google or other search engines. Then, use those keywords in your content wherever possible.

For example, if you’re writing a blog post about SEO, you might want to use the keyword “SEO tips” in the title and throughout the blog. You can also use other keywords related to SEO, such as “search engine optimization” or “content marketing.”

Give your story a catchy headline that accurately reflects its content

A headline is one of the essential parts of any article because it can make or break your chances at getting readers to click on a link and read more. To ensure that your headlines are catchy, you should always write them first before writing anything else in an article. 

When creating headlines, make sure they accurately reflect the content of your story. For example, if you’re writing a blog post about SEO tips, don’t call it “SEO Tricks That Will Help You Rank Higher.” The headline should be something like “SEO Tips for Bloggers” or “How to Optimize Your Blog Posts.”

Tag your story with appropriate topics and categories

Make sure to tag your story with good topics and categories. It will help readers find it more easily. You can also use keywords in your tags to help boost your SEO ranking.

Make sure your content is accessible to read

One of the essential things you can do for your SEO is ensure your content is easy to read. It means using short sentences, paragraphs, and headlines. It would be best to use keywords throughout your content, but don’t overdo it. The goal is to make your content readable and beneficial for your audience.

Explore and Learn Digital Marketing with Imarticus Learning

This Digital Marketing Course with placement assurance provides students with hands-on education and experience through various industry-specific assignments. In a world where trends are frequently changing, this cutting-edge curriculum offers excellent professional development in Social Media Marketing.

Course Benefits For Learners:

  • Students can now take advantage of our comprehensive training programs and learn how to use social media, SEO techniques (search engine optimization), mobile devices, or any other technology today.
  • Our students gain an intimate look at the Online Reputation Management tactics employed by influential organizations to maintain their competitive edge through case studies.
  • Learn the fundamentals of SEO by participating in an online, supervised project that will provide students with real-world experience.

Contact us through the online chat system, or drive to our training centers in Mumbai, Pune, Thane, Chennai, Bengaluru, Delhi, and Gurgaon.

The best and shortest media buying checklist ever

Posted on by Imarticus Learning

The ultimate aim of any advertiser is to convey a clear message to the buyer because until a buyer is convinced, there won’t be many sales. But, today, in the world of technology, there are different media platforms, and the advertising options seem endless. Therefore, the key to success is choosing the correct paid media marketing, and Imarticus helps you through its DM program.

Social Media Marketing

Do you want to share the correct message with the target audience? You can do so with the proper media planning and right media buying. Through the DM program at Imarticus, we aim to give you an insight into the social media marketing guide.

Companies and organizations create content on various social media platforms to promote their product and services and build a strong relationship with the target audience. It will generate traffic to your business.

Marketing on social media is beneficial and valuable to your business. Still, the effects of it differ from business to business. Why? Because you have to formulate your strategies according to the social network your audience spends time on.

Marketing on social media has numerous benefits.

Firstly, strategic and correctly formulated planning is essential for increasing and boosting brand awareness. Social engagements like the post, share, like, subscribe, save and repost, direct traffic to your website.

Secondly, sharing the content on social media generates leads and boost conversations. It also increases sales and promotion of the product or services.

Thirdly, by connecting, interacting, and engaging with the followers on social media, you will build lasting relationships. You will have unseen connections with them.

Fourthly, the social media platform also helps you review your competitors’ marketing strategies so that you can make strands of your marketing strategy different and unique. It also helps to lower the competition and increase your market value.

Search Engine Optimization

The best digital marketing course at Imarticus helps you know all the ins and outs of SEO. SEO is essential to increase the visibility of your website so that it will garner the attention of possible customers. It helps visitors to get answers to the primary questions. 

Through the DM program, you will learn ways to generate digital traffic for your brand and other marketing channels. A more excellent ranking means that your website traffic is more and will affect your competitors adversely. It will give your users more direct and relevant answers and keep them glued to your website.

Google searches the contents from page to page and from site to site, and then it collects them and puts them into the index. Next, it analyzes the index to determine the order in which these pages will appear in the search engine query. The SEO experts come into the picture when they optimize content as per the search engine requirement.  

The search engine algorithm provides a good search experience to the users with relevant, authoritative pages. And incorporating all the search engine factors into your website, you will have a higher ranking.

With the Digital Marketing program at Imarticus, we teach you the tricks and shortcuts to provide a high ranking for your website in a shorter time. We also teach them to dig deep into content quality, language, keyword optimization, and easy readability.

Here’s why content marketing should be an integral part of your online marketing plan

Posted on by Imarticus Learning

Content marketing has evolved from a novel marketing notion to a critical marketing tool in every industry. Content marketing used to be a means to differentiate yourself from your competition, but it has now evolved into a must for any modern company.

The most effective digital marketing efforts include content marketing at their core. Every strong brand has a lot of valuable and relevant content that resonates with its target audience. This blog will explain why content marketing should be an essential aspect of your web marketing strategy.

Let’s dive in take a closer look at content marketing.

Content Marketing

Content marketing involves developing and sharing relevant articles, videos, podcasts, and other material to attract and engage audiences. This strategy creates expertise, raises brand recognition, and keeps your company at the forefront of people’s minds when they want to buy what you sell.

Here are 4 Reasons why content marketing is important

 

  • Enhance the brand’s image

 

The reputation-building capabilities of premium content are among the best benefits that highlight the relevance of content marketing. Businesses must develop trust with their leads and consumers in today’s dynamic digital marketplace. Building trust may aid in creating a favorable brand image for your company.

  1. The audience will be more involved.

Audience involvement is a recent trend among websites. Visitors to interactive websites may alter the screen with a button press. If you wish your audience to interact, create a website that allows them to do so. Quizzes, questionnaires, animated graphics and videos, tailored product suggestions or chat boxes, and customized product specifications are just a few examples.

  1. Conversions are influenced by great content.

Conversion numbers make you better understand why content marketing is vital. Conversion rates for content marketing are around six times greater than for other digital marketing approaches. After reading blog recommendations, sixty-one percent of internet shoppers in the United States purchased. 

  1. For better results, create excellent content.

Content marketing boosts the number of high-quality visitors to your website. Content reigns supreme in raising awareness and producing high-quality leads, both necessary for healthy sales growth. Content has the potential to attract your target audience to your company’s website, where they will eventually convert into leads and, finally, sales.

Learn Digital Marketing with Imarticus Learning

Our Content Marketing course provides students with a comprehensive and in-depth understanding of Digital Marketing concepts in a more practical scenario. These HubSpot online marketing courses offer a highly collaborative approach that emphasizes several capstone projects, job-ready skills, and guaranteed job interviews.

Course Benefits for Learners:

  • Students develop a deep understanding of marketing concepts, including SEO, Content, Social, Paid Media, and ORM. 
  • Case studies provide students with an inside look at the marketing techniques that huge firms employ to maintain their competitive edge.
  • Impress employers & showcase skills with HubSpot content marketing certification recognized by India’s prestigious academic collaborations.

Here’s why brands need to rethink their media planning and buying strategy

Posted on by Imarticus Learning

Advertising, marketing, and media planning have come a long way and have evolved with time. When we talk about media planning we refer to the analytical process for making decisions related to the media. It primarily involves getting something across to the target audience, be it a message or a thought at the right place and at the right time. This can only be successfully achieved using an appropriate media vehicle. 

Creative people are always working in collaboration with the media planners because it is the execution of their brain-children that often takes media planning towards the desired direction. Both media planning and creative execution are codependent on each other.

An advertiser needs a media planner to select the best media, media mix, appropriate time, and space to reap the best of the available resources that can be used to their fullest thereby reducing wasteful advertising. It primarily paves the best path to promote the advertiser’s message to the biggest number of potential consumers and the market. 

It ensures that the resources used in advertising are spent to their optimum capacity by executing their plans of action delineated to obtain media objectives.

Why Do Brands Need to Adapt to Change? 

With the ever-growing mobile market of digital advertising and promoting, many brands have indeed come up with newer strategies to promote their products and get their message out there into the world. In a digital age, brands need to adapt to the digital solution of advertising to promote their products and services to consumers who bend with the trend. The behaviors and expectations of consumers are subject to constant change and yet, many organizations still rely on the backdated and traditional ways of media planning.

This is hardly relevant and all the more ineffective and wasteful. This is the reason why the efforts of marketers are being rendered fruitless because they cater to the mindset of old customers. Efficient media planning is crucial in order to be able to identify what the modern consumer wants in real-time. If brands start accepting this, they will be able to meet the expectations of the modern crowd. It’s time for brands to bring something new in the media planning and buying strategy.

How Brands Can Adapt to Change through Digital Marketing?

Digital marketing is in vogue in the media marketing industry at the moment. Needless to say that it is a very engaging medium, be it increasing engagement on social media, a long-form article, or engaging with any website after clicking on a paid ad. All actions made by customers and visitors can be monitored in digital marketing. This will help create many forms of advertising, which are engaging thereby boosting sales and getting the brand name out there.

Digital marketing not only benefits engagement but results in more loyal customers thereby increasing business in the long run. More engagement leads to brand fame via word of mouth. A significant amount of online coverage of your brand along with customer interactions with your business results in your brand being more wholesome and trustworthy. Through digital marketing, countless brands have developed online strategies to transform even cold traffic into returning customers. Digital marketing also helps you retarget consumers via online activities.

Conclusion 

Modern brands are constantly evolving with the evolving market. It is through actively identifying the changing patterns and trends that many companies have effectively thrived. Digital marketing, therefore, is a stream with promising prospects because of its ever-growing demand. If you want to learn digital marketing and advertising, you can choose a reliable social media marketing course to give you a basic knowledge about what you are going into.