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Tag: best chief marketing officers course

Chief Markerting Officer vs Marketing Director: What is the difference?

Posted on by Imarticus Learning

If you aim to bring a change in your marketing department, then you must understand the meaning and differences between the two positions- Chief Marketing Officer and Marketing Director.

The common misconception is that these two titles are interchangeable. While there are some similarities, the two roles are fairly different. If you aspire to learn digital marketing and explore a career in the same, then you must be acquainted with what these roles mean. 

Let’s first go through the overview and key responsibilities of each role and then look at some key points to analyse the differences.

Chief Marketing Officer- Overview

A Chief Marketing Officer (CMO) supervises all marketing operations for a company. The ‘C’ in CMO implies engagement at the leadership level. CMOs manage multiple teams, including product, brand, social media, SEO research, PPO, and more. The number of teams and departments that CMOs can handle depends on the company’s size.

They significantly contribute to a company’s growth by managing responsibilities that range from framing business strategy to creative influences. Their role entails more than just revenue generation. They must lay the strategic base for your marketing department to implement effective strategies and fuel long-term growth. Some of their key skills include growth driver, marketing expert, customer champion in chief, and chief storyteller.

Following the significance of their roles, CMOs are handsomely paid. On average, a CMO in India annually earns around INR 22,82,813.

Key job responsibilities of a Chief Marketing Officer:

  • Administer a company’s overall long-term marketing strategy
  • Work with the stakeholders or CEO to make sure business and marketing goals are fulfilled
  • Lead various areas of marketing teams, including research, brand, PPC, SEO, social media, etc.
  • Develop the framework of the business’ marketing sections.
  • Conceptualising innovative marketing projects
  • Guiding teams to effectively use marketing mediums
  • Ascertaining that the company’s services fulfil the client’s requirements and company’s standards
  • Establish relationships with new clients to yield sales
  • Governing the creation of services for a marketing campaign

Availing dedicated digital marketing training can help you learn the relevant skills to handle the aforementioned responsibilities.

Marketing Director -Overview

A senior-level administrator who oversees a company’s overall marketing strategy is called a Marketing Director. They work with other personnel of the executive team to create and execute marketing plans that fulfil the company’s objectives.

Usually, they lead a particular team, department, or facet of the responsibilities that a marketing department is assigned.

Considering the significance of their job role, Marketing Directors in India receive around INR 25,81,617 on average per annum.

Key job responsibilities of a Marketing Director

  • Plan and implement a marketing strategy for diverse products/services
  • Supervise teams to ensure standards and deadlines are fulfilled
  • Determine an annual marketing budget

Marketing Director vs Chief Marketing Officer

Perhaps, both CMOs and Marketing Directors may be responsible for executing marketing strategies and campaigns. However, there are certain prominent differences between these roles. Let’s explore the differences between them.

Chief Marketing Director (CMO) Marketing Director
A CMO’s role is quite wider than that of a Marketing Director. They need to think and execute more strategically than a Marketing Director. A CMO is the head of the marketing department. A Marketing Director is more specialised in a dedicated area of the marketing team, for example, SEO, PPC, or social media.
A CMO supervises multiple teams in a marketing department. A Marketing Director manages a team of marketing professionals.
CMOs are accountable for developing the entire marketing strategy for the company, in which Marketing Directors define their strategies and work towards fulfilling certain goals. Marketing Directors create the strategy for a specific goal or a marketing function, for example, revenue generation.
Typically, CMOs have a bigger budget to work with than Marketing Directors. So, it allows them to capitalise on more expensive marketing proposals, for example, national advertising campaigns.  Typically, Marketing Directors have a smaller budget than CMOs.
Usually, CMOs directly report to the CEO. Usually, Marketing Directors report to the CMO or other senior executives.
Commonly, CMOs are fascinated by working as a public relations manager to supervise an organisation’s profile.  Marketing directors utilise their analytical knowledge and research background as market research analysts to learn what buyers need most and ways to respond to them.

Conclusion

To grow your business, you will need help from a CMO or a Marketing Director. The choice among the two depends on your specific business requirements.

While if you’re willing to thrive in your career as a Chief Marketing Officer,  you can go for the Post Graduate Certificate Programme For Emerging Chief Marketing Officers provided by Imarticus. It is a cutting-edge IIM Indore CMO program designed for budding leaders and Chief Marketing Officers. Its comprehensive curriculum imparts operational, strategic, and technological leadership skills among future business leaders.

Developing Leading Marketing Strategies: Insights from Leading CMOs

Posted on by Imarticus Learning

With the world digitising at a rapid pace and the need for marketing increasing daily, efficient Chief Marketing Officers (CMOs) are crucial in driving growth and strengthening marketing teams’ performance. To gain valuable insights into effective marketing strategies, Forrester conducted a Marketing Survey in 2021, gathering responses from over 1,060 marketing leaders, including senior decision-makers. The survey provided key insights and trends to guide aspiring CMOs in developing leading marketing strategies for the next 12 months.

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In this article, we will explore the six insights by some of the top CMOs, offering valuable lessons that will help every marketing aspirant become a top-notch CMO.

Role of a CMO

A CMO oversees and leads marketing efforts, focusing on strategic planning, brand management, marketing campaigns, customer insights, team leadership, collaboration with other departments, technology and innovation, and performance measurement. Their role is to drive growth, enhance brand visibility, and deliver effective marketing strategies that align with business objectives. As CMOs, individuals gather experience of multiple years studying and analysing the market. 

Let’s understand what tips can help budding CMOs take their companies to the next level! 

Defining an Aligned Growth Strategy

CMOs recognise the importance of a well-defined growth strategy. Over half of the senior B2B marketing decision-makers identified “new buyers” as the top growth strategy for the next 12 months. This highlights the need for CMOs to explore avenues such as entering new markets, discovering new buyers, and increasing productivity to drive growth. By aligning their marketing efforts with these strategic priorities, CMOs can position their organisations for success and ensure a focused approach to achieving growth objectives.

Aligning Brand Purpose and Corporate Social Responsibility

Building a brand purpose that aligns with the brand vision, mission, and corporate social responsibility goals is crucial for driving growth. CMOs and marketing executives must implement a brand management process that generates awareness, positive perceptions, and preferences among target audiences. By strategically aligning brand messaging with social responsibility initiatives, CMOs can enhance brand perception and achieve marketing goals, ensuring a cohesive and impactful brand presence in the marketplace.

Adapting to Changing Buyer Behaviours

The importance of addressing changing buyer behaviours in marketing strategies is a responsibility that every CMO must undertake. With B2B buying processes becoming more complex and intense, CMOs must prioritise understanding their target audience’s needs and preferences. This involves creating audience-centric content. Successful marketing strategies require strong alignment between marketing and sales teams, with shared buyer insights. CMOs can effectively engage customers and drive conversions by focusing on buyer-centricity throughout the purchase cycle.

Optimising the Technology Stack

Senior marketing decision-makers focused on optimising the technology stack to support marketing priorities. This includes considering new investments, consolidation, and rationalisation of existing technologies. CMOs face the challenge of aligning marketing and IT functions to develop technology-driven solutions that facilitate business growth. The CMO and CIO collaboration is crucial in defining an aligned technology strategy and roadmap. By leveraging the right technology stack and integrating marketing technologies effectively, CMOs can enhance operational efficiency, improve data-driven decision-making, and drive marketing success.

Streamlining Channel Partner and Content Processes

Senior marketing decision-makers identified optimising internal core processes as a key priority. This includes adding or enhancing channel partner processes and content generation and management. With increasing buyer expectations, CMOs must align content strategies with the buyer’s journey or customer lifecycle. This involves planning, producing, promoting, and measuring content to ensure it resonates with the target audience. By establishing clear content strategies, improving content operations, and leveraging channel partners effectively, CMOs can enhance customer engagement and drive successful marketing campaigns.

Establishing Reliable Measurement and Analytics

The rapidly changing business environment presents measurement and analytics challenges for CMOs. CMOs must implement comprehensive performance management Key Performance Indicators (KPIs) that align with business objectives. By leveraging accurate data and analytics, CMOs can track marketing effectiveness, make informed decisions, and adapt strategies to evolving market conditions. Reliable measurement practices are essential for evaluating marketing performance and demonstrating the impact of marketing initiatives on business outcomes.

Embracing Insights for Marketing Excellence

In an ever-evolving business landscape, CMOs must stay ahead of the curve by developing leading marketing strategies. Insights from leading CMOs offer valuable guidance for achieving growth and strengthening marketing team performance. Individuals can achieve this with a Strategic Chief Marketing Officers CMO Program by Imarticus. By aligning growth strategies and brand purpose with corporate social responsibility, optimising the technology stack, and establishing reliable measurement and analytics practices, CMOs can drive marketing success and stay competitive in today’s dynamic marketplace. 

Embracing these insights and trends will empower aspiring CMOs to navigate challenges, seize opportunities, and deliver exceptional results.

Building a Data-Driven Marketing Strategy

Posted on by Imarticus Learning

The past decade has witnessed an immense transformation in digital technologies that are potentially changing the profitability and working patterns in marketing, where companies are becoming more data-driven, agile, and ROI-focused. Deep knowledge of essential marketing strategies and principles is prominently necessary in order to ensure the build and sustainability of a business or an organisation. 

 

 

Digital marketing companies and digital business models are adopting customer-centric, drive-integrated marketing strategies to make sure the business is thriving. Competitive marketing is prevalently based on data-driven strategies to improvise quicker activities, assure effective marketing outcomes, and enhance the accuracy of insightful decisions. 

If you are looking for an educational session in marketing, or are willing to become a CMO, you can look for courses in Marketing, especially the ones based on the CMO Program. 

How is Data-Driven Marketing Different from Traditional Marketing Strategies?

Marketing strategies have always focused on two simple objectives for profitability, which are:

  • The first step is discovering the customer’s needs and standards
  • The next step is to use the above insight for delivering the customer’s demands

This is an abstract idea that has been evidently used by several strategists. A better and more practical approach towards these terms is:

  • To gain an accurate understanding of your target audience at first 
  • Then, identify and anticipate the probable needs of your customers
  • Finally, design appropriate strategies that deliver precision in solving those needs. 

Traditional Marketing Strategies 

In order to achieve profitable outcomes from these strategies, the traditional marketing frameworks combined the two factors listed below: 

  • Market studies available in the basic sources
  • Team’s assumptions on the target audience 

Unfortunately, this strategy was often dependent on the trial and error method, where the companies had to launch numerous marketing models before they could settle on the most applicable option. An informative CMO Program can provide you with further details on the various marketing frameworks. 

Data-Driven Marketing

In data-driven strategies, marketers are allowed to build connections with their customers under suitable restrictions and guidelines. However, the overall benefits of data-driven marketing policies have other advantages alongside improving communications. Modern marketing strategies rely upon customer feedback for several reasons, such as:

  • It helps the business to target suitable and well-established marketing segments
  • Customer insights assist in personalising the business experience
  • Taking note of the key factors can expand the business and get new customers on-board 
  • The data allows the brand to measure and improve its strategic activities based on real-time values and calculations. 

Benefits of Using Data in Marketing Strategies

Most marketing strategists admit that data-driven strategies have better outcomes in comparison to instinctual decisions. There are many other benefits of using data-based strategies, like

  • Data collection helps to gain better reference and clarity about the target audience of a business
  • Databases can build stronger connections with the potential customers 
  • Data-driven strategies can locate the perfect promotional platforms and channels
  • It helps in personalising the entire business experience

Factors that Can Affect Data-driven Marketing Strategies

There are a few key factors to consider while working on data-driven strategies in marketing.

Disruption in Marketing

  • Understanding the shifts in marketing standards 
  • Thriving amidst unfavourable aspects
  • Navigating and competing with comparable market spaces

Product-Market Dynamic

  • Developing value propositions with a compelling approach 
  • Assessing and conducting analysis of product and market standards
  • Identifying the target business segments to align the production according to your customer demands

Marketing Performance

  • Understanding the concept of performance marketing 
  • Employing digital marketing strategies based on state-of-the-art scenarios

Other aspects that affect marketing policies include growth models, brand management, digital business strategies, and integrated programs on marketing and management. You can gain a better understanding by enrolling yourself in educational experiences like the IIM Indore CMO Course.

Popular Data-Driven Marketing Strategies

There are numerous data-based marketing strategies that have gained importance with evidence of profitability. Some of the primary examples of such strategic models are as follows:

  • Sharing data across different channels and platforms
  • Using demographics to plan advertising and marketing campaigns
  • Personalising the customer experience for better insights
  • Predictive analysis helps in focusing on the appropriate target segments
  • Data onboarding allows deepening the customer feedback

These strategies have delivered proven results in making a campaign more effective. If you find passion in learning about marketing tactics, you can opt to become a CMO.

Challenges of Data-Driven Marketing Strategies

Data-driven strategies have some complexities which cause marketers to rethink before implementing them. The basic challenges of data-driven marketing policies are:

  • Collecting Data: The idea of accumulating customer information can be overwhelming for new marketers, and most of them fail to locate the data, while some even feel confused by the overabundance of record files.

You can use E-commerce and advertising tools, website analytics and even your CRM to gain insights into customer interactions.

  • Organising and Analysing Data: Pulling and updating the database manually on a regular basis can be draining, especially if you have to import the data and present it by hand.

Marketing and visualisation platforms like Adversity can help you in creating a marketing strategy and information dashboard, where the sync can be automated.

  • Overcoming Data Disruptions: Dispersed data can prevent organisations from providing the customer’s view. These data silos can result in a limited understanding of the audience and incomplete knowledge of a campaign’s performance.

Setting up common standards of data presentation and exchange while embracing the marketing platforms can provide better transparency of the databases.

  • Building a Data Team: Incompetent team members can affect the performance of the entire business. 

Conclusion

With the help of the right data and accurate understanding, marketers can achieve immense levels of profitable outcomes. If you are getting started with data-driven marketing strategies, you can go for the IIM Indore CMO Course.

The course can help you in gaining an advanced skill set in generating more value for a business by developing integrated marketing strategies that combine the latest innovations with pre-established marketing models. Imarticus has an ongoing postgraduate programme for chief marketing officers which can help you in improving your knowledge of marketing strategies and principles. 

Consumer Behaviour Analysis- Definition, Patterns & Types

Posted on by Imarticus Learning

Consumer behaviour analysis is an integral part of marketing strategies because it offers significant insights into customers’ purchasing decisions. Businesses can customise their marketing efforts to effectively engage and impact their target audience by studying consumer behaviour patterns and kinds. 

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In this post, we will look at the definition of consumer behaviour analysis and several patterns of consumer behaviour in marketing and categories of consumer behaviour. 

A brief overview of consumer behaviour analysis

Consumer behaviour analysis is the qualitative and quantitative examination of how customers interact with businesses and make purchasing decisions. It entails watching and analysing consumer behaviour patterns, preferences, motivations, and demands to gather insights that will assist organisations in developing effective marketing strategies and providing personalised experiences. Businesses may forecast trends, predict consumer preferences, and design more effective marketing efforts by analysing consumer behaviour.

Patterns of consumer behaviour

Consumer behaviour can follow various patterns, and businesses must understand these patterns to effectively communicate with their target audience. Let’s look at some prevalent consumer behaviour patterns:

  1. Habitual Buying Behaviour: Habitual buying behaviour is defined as customers purchasing products or services regularly out of habit or routine. These customers are less involved in the decision-making process and prefer to stick with well-known brands or items. Marketers who target consumers with habitual purchasing behaviour focus on establishing brand loyalty, maintaining product consistency, and developing convenient purchasing experiences.
  2. Variety-Seeking Behaviour: This occurs when consumers actively seek out new experiences, products, or brands. These customers love experimenting with new products and are less committed to specific companies. To catch the attention of consumers who crave variety, marketers must emphasise product differentiation, novelty, and the opportunity for unique experiences.
  3. Dissonance-Reducing Buying Behaviour: When consumers have post-purchase uncertainties or worry, they engage in dissonance-reducing buying behaviour. This is typical when the purchase entails a high level of engagement, risk, or big investment. Marketers can decrease dissonance by providing after-sales support, warranties, and guarantees and reinforcing favourable client experiences.
  4. Complex Buying Behaviour: Complex buying behaviour refers to scenarios in which consumers are involved and invested in the purchase choice. This is typically noticed when consumers acquire expensive, high-risk, or rarely purchased products. Marketers targeting consumers with complex purchasing habits must provide thorough information, comparative tools, and professional advice and create trust and credibility to facilitate the decision-making.

Factors affecting consumer behaviour

Various factors influence consumer behaviour, influencing consumers’ purchasing decisions and consumption patterns. Understanding these elements is critical for companies developing effective marketing strategies. Let’s look at some of the primary elements influencing customer behaviour:

  • Psychological Factors

Psychological factors influence consumer behaviour significantly. Human psychology, emotions, motivations, perceptions, and attitudes towards items and brands can all significantly impact purchasing decisions. Among the most important psychological aspects are:

  • Perception – Customers perceive items or brands based on sensory inputs and interpretation of information.
  • Motivation – The underlying wants, desires, and urges that lead people to seek out and buy specific products or services.
  • Personality – Individuals’ distinct qualities, habits, and behaviours that impact their preferences and purchasing decisions.
  • Learning – The process by which consumers gain knowledge, attitudes, and behaviours from their experiences, observations, and information sources.
  • Attitudes – Consumer beliefs, opinions, and evaluations of products, brands, and marketing messages.

  • Social Factors

Humans are social beings influenced in their purchasing decisions by others. The influence of society, culture, reference groups, family, and social standards on consumer behaviour is referred to as social factors. The following are important social factors:

  • Culture – A specific group’s or society’s common beliefs, values, practises, and behaviours that impact consumer preferences and purchasing habits.
  • Reference groups – Individuals or groups that customers look up to or associate with and whose ideas and behaviours affect their purchasing decisions.
  • Family – The family unit, including immediate family members, significantly impacts consumer behaviour, particularly when it comes to home purchases.
  • Social class – Individuals’ purchasing behaviour and tastes can be influenced by their socioeconomic standing, occupation, education, and income level.

  • Personal Factors

Personal factors are traits unique to each individual which influence consumer behaviour. These factors can differ from person to person, influencing perceptions, preferences, and decision-making processes. Among the most important personal factors are:

  • Age and life stage – Each age group has different demands, tastes, and spending power, influencing their purchasing behaviour.
  • Gender – Gender can impact product preferences, shopping habits, and purchase decisions.
  • Lifestyle and interests – Consumers’ lives, hobbies, interests, and activities might influence their purchase habits and brand selections.
  • Personality traits – Character traits such as extroversion, introversion, risk-taking propensity, and innovativeness can all impact customer behaviour.

  • Economic Factors

Economic factors influencing consumer behaviour include the impact of the economy, income levels, and financial situations. Among the most important economic factors are:

  • Income and financial situation – Consumer purchasing power and financial freedom greatly impact their shopping decisions.
  • Price and affordability – When making purchasing decisions, consumers examine product prices, discounts, promotions, and affordability.
  • Economic conditions – Economic conditions like recession, inflation, or economic growth can impact consumer confidence, purchasing habits, and preferences.

Conclusion

Understanding consumer behaviour in marketing is essential for businesses to develop effective marketing strategies that resonate with their target audience and drive business growth. CMO training programmes can help those in the marketing industry to master consumer behaviour analysis.

Enrol in Imarticus’s Strategic Chief Marketing Officers Programme offered in collaboration with IIM Raipur to achieve new heights in your career.

What are the Different Types of Digital Marketing Methods?

Posted on by Imarticus Learning

Digital marketing uses electronic technology to interact with the target group via multiple digital platforms. Firms can use digital marketing to target potential buyers most likely to purchase their product or service, allowing a company to reach a far bigger audience than conventional marketing methods allow. Creating a digital marketing strategy design is critical for increasing and strengthening consumer engagement.

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Digital marketing allows organisations to target potential buyers most likely to buy their products or service. It helps an organisation speak to a much larger audience than it could through traditional marketing methods because the reach of the internet is worldwide. A certified digital marketer with a CMO training program or an IIM digital marketing course will the process of promoting products or services through digital channels.

Marketing strategy techniques for Digital Marketing Methods

Before discussing the different types of digital marketing methods, one should follow these steps for any marketing strategy design:

Examine your present online marketing presence: Analyse your current digital marketing efforts to see what works and what doesn’t.

Understand the digital sales funnel: Discover the many phases and how to use them to discover your consumers.

Set a goal: Before planning, consider what you want to accomplish with your digital marketing efforts.

Define your target audience: Create buyer personas for your ideal customer so you can grasp who they are

Develop a content strategy: Create a content strategy that aligns with your objectives and target audience.

Concentrate on blogging: Blogging is one of the most efficient strategies to sell your company online.

Analyse results: Constant monitoring is necessary to verify the effectiveness of your digital marketing plan.

Different types of digital marketing methods

  • Search Engine Optimisation (SEO)

Search Engine Optimisation (SEO) is a digital marketing strategy that involves upgrading a website to rank higher on search engine results pages (SERPs) and attract more visitors. It is the process of enhancing the visibility of a website or a web page in a search engine’s organic results to improve the quality and quantity of website visitors. 

This is accomplished via technical and content tactics to align a website page with a search engine’s ranking algorithm so that users searching for relevant keywords may easily find it. SEO is a crucial component of holistic marketing, in which everything a company does matters, including campaigns, website content, and social network assets. 

  • Social Media Marketing (SMM)

Social media marketing is marketing a product or service by connecting with audiences on social media platforms and websites, improving brand awareness, increasing sales, and driving website traffic. It comprises utilising social media applications as a marketing tool to create unique content for social media accounts, listen to and communicate with followers, evaluate outcomes, and conduct social media adverts. 

Social media marketing is gaining popularity with practitioners and scholars alike. It is an excellent way for small companies and startups to improve awareness of their offers and sell goods and services to a new market. It entails managing a marketing campaign, governing it, determining its scope, and building a company’s intended social media “culture” and “tone.”

  • Content Marketing

Content marketing is a digital marketing strategy that entails creating and delivering high-quality, relevant, and consistent content to attract and retain a specific audience and produce profitable consumer action. Content marketing benefits include lower costs, higher lead quality, more web traffic, vital brand awareness, trust, loyalty, and higher search engine rankings. It is a fundamental discipline that drives search, social, email, advertising, and every marketer involved in a digital strategy should understand it.

  • Email Marketing

Email marketing is direct and digital marketing in which email is used to promote the goods or services of a business. It may be used for branding, engagement, acquisition, retention, direct sales, reactivation, traffic creation, and referrals, among other things. 

Email marketing advantages include its cheap cost, capacity to create customer connections, improve brand awareness, and swiftly reach millions of people. Email marketing has certain negatives, such as the possibility of emails being designated as spam, undelivered emails owing to poor design, and unhappy customers. Email marketing enables firms to communicate with consumers one-on-one, which may increase consumer loyalty.

  • Affiliate Marketing

Affiliate marketing is an innovative and creative advertising strategy that enables publishers to earn a fee by recommending a product or service provided by another company or advertiser. It is a pay-for-performance marketing strategy that disseminates selling throughout a vast network. Affiliate marketing helps both the business and the publisher in this manner. 

The merchant obtains visibility for their product or service, while the publisher profits from each sale or lead created. It’s an excellent approach for publishers to monetise their website or blog, as well as retailers, to enhance sales and visibility. Affiliate marketing has evolved into a multibillion-dollar business due to the advent of digital marketing, analytics, and cookies. It is an effective tool for assisting companies of all sizes to expand and survive in today’s competitive market.

The advantages of affiliate marketing include inexpensive initial costs, flexibility, and the possibility of passive earnings. Other negatives of affiliate marketing have high competition, poor conversion rates, danger to business reputation, and difficulties measuring results. Companies choose the parameters of their affiliate marketing scheme, and affiliates are only reimbursed for traffic that results in sales.

  • Video Marketing

Video marketing is a kind of digital marketing in which video content is used to promote or educate people about a brand, product, service, or message. It may be utilised across several platforms, including social media, websites, and email marketing campaigns. 

Video marketing can capture attention, use multimedia, and have high engagement and conversion rates. One downside of video marketing is the possibility of short attention spans, technical issues, and higher production expenses. An effective video marketing plan comprises producing high-quality videos relevant to the target audience, distributing the films via numerous channels, and assessing the outcomes to improve future campaigns.

Digital marketing has changed how businesses engage with their customers, from using multimedia to appointing consumers as the key goal. Staying current with market trends and changes is critical to remain ahead of the future competition. Organisations may succeed and reach new heights with the right digital marketing strategy. 

Conclusion

The Indian Institute of Management Raipur (IIM Raipur) has collaborated with Imarticus Learning to create the Executive Certificate Programme for Strategic Chief Marketing Officers. The course has four sections: CMO instruction, Wharton interactive simulations, CMO masterclasses, and networking to increase net worth. 

The CMO training program’s goals include detecting customer needs, developing marketing strategies, making business decisions, and carrying out master’s plans. The IIM digital marketing course requires a minimum of an undergraduate degree and five years of professional experience. Participants will get a certificate from IIM Raipur upon completion of the programme. 

How do online digital marketing courses boost your CMO career?

Posted on by Imarticus Learning

What does a CMO need?

The demands of a career in CMO have evolved with time. In 2023, you need a diverse skillset to become a CMO. Some of the qualities are:

  • Great storytelling skills.
  • Pioneering strategies.
  • Excellent with client communication.
  • Growth-driven.
  • Extreme capability.

Digital marketing courses curate all these skills into virtual modules. These will help you scale your CMO journey.

Perks of Doing an online digital marketing course

A decade ago, to become a CMO, one needed flashy degrees from the best universities. These were expensive and demanded commitment. But times have changed.

Today, online digital marketing courses have a lot of advantages over traditional courses.

  1. You can access the best faculty from your laptop.
  2. They condense theory and practical knowledge to give all-around learning.
  3. They are more economic. You don’t need to travel, pay for lodging, or take out huge education loans.
  4. You can complete the course on your own time. No need to leave your job or university. Learning is flexible.
  5. They simulate on-campus learning through tie-ups with reputed universities. If you can find a course backed by an Indian Institute of Management (IIM), even better! One such course is the Strategic Chief Marketing Officers Programme jointly conducted by Imarticus and IIM Raipur.

CVs with an IIM Digital Marketing Course stand out to recruiters for the following reasons:

  • Certification from a reputed IIM carries weight for a career in CMO.
  • You will get to visit the coveted university campus.
  • You get to network with the varsity’s reputed alumni.
  • Your dream company can send recruiters for the institute.

Curriculum Of An Online Digital Marketing Course

To be industry ready, you need a course that covers all bases.

Online Digital Marketing Courses cover:

  1. Changing market preferences.
  2. designing Marketing Strategy.
  3. Managing
  4. Changing
  5. Grooming New Leaders.
  6. Using state-of-the-art Technology.
  7. Simulation

Such a curriculum provides holistic training to budding CMOs.

Choosing the Right Course

The internet is full of Digital Marketing courses. Choosing the right one can be a challenge. While looking for the right one, ask these questions:

  1. Is the curriculum at par with industry standards?
  2. Are you getting a reputed university certificate?
  3. What are the reviews?
  4. Do you have a live session to clear doubts?
  5. How does it make you job ready? (resume building, interview prep, etc)
  6. How much time will it take to complete?
  7. Is the course cost justifying the average CTC post-completion?

The Best Online Marketing Programme- Imarticus and IIM Raipur

If you’re looking for an IIM Digital Marketing Course that fulfils the above criteria, the Strategic Chief Marketing Officers Programme at Imarticus Learning is for you.

This course trains mid-to-senior level professionals in mastering core concepts of marketing. The focus is on vertical career progression, launching global businesses and achieving business goals.

It is designed to develop leadership skills in three domains:

The Strategic Chief Marketing Officers Programme is spread over 10 months. Over this period, you will get access to live online classes scheduled during the weekend. Learning is imparted over two sessions of 75 minutes each.

Imarticus Learning has joined hands with the Indian Institute of Management (IIM) Raipur for the Strategic Chief Marketing Officers Programme. Ranked among the Top 5 new IIMs, a connection with this esteemed institute will take your career a long way.

“We blend IIM Raipur’s leadership education expertise with Imarticus’ competence in providing learners with future-focused programs through the Executive Certificate Programme,” said Prof. Ram Kumar Kakani, Director, IIM Raipur.

Under this, you will get to learn at the IIM Raipur campus and network with its leading alumni. You will also get access to its alumni portal. The live sessions with the faculty are another advantage. There are extra-curricular benefits too, like access to IIM Raipur’s nearest city chapter and their on-campus events.

Don’t Wait to Upskill

A career in CMO directly takes you from the executive to the management level. It brings growth across multiple parameters including position, network and pay. To become a CMO, you need to upskill yourself.

An IIM Digital Marketing Course is the best way to do so. Imarticus Learning’s Strategic Chief Marketing Officers Programme has the backing of not one, but two strong universities.

In addition to IIM Raipur, the course has also partnered with The Wharton School at the University of Pennsylvania. This gives you access to Wharton’s pioneering Customer Centricity Simulation.

This simulation will help you tackle-

  • Customer Acquisition.
  • Customer Relationship Management.

All these qualities make The Strategic Chief Marketing Officers Programme at Imarticus Learning the best for your CMO journey.

Take the first step to becoming a CMO by enrolling in the Strategic Chief Marketing Officers Programme by Imarticus Learning, today!

Analysing Consumer Behaviour: A Beginner’s Guide to Marketing Success

Posted on by Imarticus Learning

Consumer behaviour is the study of consumers and the processes they use to select, utilise, and dispose of goods and services, including consumers’ emotional, mental, and behavioural reactions. It covers psychological and physical behaviours that customers exhibit while looking for, evaluating, acquiring, and utilising items. Analysing consumer behaviour is crucial for businesses as a practical guide to marketing strategies.

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Understanding customer behaviour is essential for marketing success. Monitoring customer activity may provide information about the factors influencing your target market’s buying choice.

What is consumer behaviour analysis?

Consumer behaviour analysis is the activity of investigating how people make purchasing decisions for a product or service. It necessitates a grasp of the factors influencing their decision-making process, such as their needs, interests, preferences, and behaviours. Firms may get insights into their target demographic and build practical marketing approaches that connect with them by tracking consumer behaviour.

Factors influencing consumer behaviour

The following elements impact consumer behaviour:

  • Psychological factors include perception, motivation, learning, beliefs, and attitudes.
  • Social aspects include family, reference groups, social roles, and status.
  • Cultural elements include things like subculture and socioeconomic class.
  • Age, employment, lifestyle, personality, and self-concept are all examples of personal factors.
  • Economic factors include income, pricing, and finance availability.

Types of consumer behaviour

There are four main types of consumer behaviour:

Complex buying behaviour: When a person acquires an expensive and seldom-bought object, such as a vehicle, new house, or treadmill, complex purchasing behaviour develops. Customers are usually quite interested in this kind of purchase and invest time in understanding the key differences between different companies before buying. 

Dissonance-reducing purchasing behaviour: This happens when a consumer hesitates about a purchase and wants confirmation that they made the right decision. Marketers may aid in the reduction of cognitive dissonance by giving information that supports the purchase decision.

Habitual buying behaviour: When a customer has little input in a purchasing choice, this is referred to as habitual buying behaviour. For example, when people shop for essentials like shampoo, soap, or eggs, they typically pay little attention to what they buy. 

Variety-seeking buying behaviour: This is the purchasing inclination of people without a solid connection to a specific category willing to test different brands or goods. Marketers may contact this customer by delivering promotions, discounts, or incentives.

Methods of consumer behaviour analysis

Techniques for analysing consumer behaviour fall into two categories ⎯ qualitative and quantitative.

Information collection techniques used in qualitative analysis include focus groups, interviews, and observation. Qualitative research helps businesses understand customer motivations by providing deep insights into that conduct.

Information collected for quantitative analysis includes surveys, questionnaires, and statistical analysis. Businesses may utilise the numerical data that quantitative analysis gives to spot patterns and trends in customer behaviour.

Benefits of consumer behaviour analysis

Here are some benefits of consumer behaviour analysis:

Develop meaningful relationships: Consumer behaviour research may assist in supplying organisations with the data they need to develop meaningful connections with current and prospective consumers.

Personalise marketing campaigns: Consumer behaviour research helps organisations optimise and personalise marketing campaigns, facilitate sales, and adapt to the market’s demands.

Provide superior service: Understanding consumer behaviour may help firms uncover possibilities to enhance customer experience, improving satisfaction.

Uncover probable difficulties: Consumer behaviour analysis may assist in uncovering potential faults in a marketing campaign, enabling organisations to remedy them in time.

Better comprehend consumers: Analysing customer behaviour enables firms to understand their customers better and unearth preferences, requirements, and motivations. With this data, companies can efficiently modify products and services to suit consumers’ expectations and boost sales, all while retaining and increasing their client base.

Increase customer happiness: The primary advantages of undertaking consumer behaviour research are customer satisfaction and, in turn, gaining profit. The more pleased consumers are with a company’s products, the more likely they will acquire those things and thus become repeat customers.

Make informed judgements: Understanding consumer behaviour simplifies judging marketing and commercial strategy.

Applying consumer behaviour analysis in marketing strategy

Companies may personalise content, enhance customer service, and make more attractive products and service offerings by conducting consumer behaviour research. Consumer behaviour research is a qualitative and quantitative examination of how individuals interact with businesses. It begins by categorising consumers into buyer groups based on similar interests and monitoring each group at various stages of the customer journey to observe how they engage with the firm.

Organisations may spot patterns and trends in consumer behaviour, improve the customer experience, and ultimately increase revenue. Knowing consumer behaviour is critical for marketing success, whether you are a beginner or a veteran marketer. 

Conclusion

The CMO (Chief Marketing Officer) programme by Imarticus Learning is intended for high-potential rising leaders and aspiring CMOs who want to strengthen their strategic, operational, and technology leadership abilities. The curriculum works as a guide to marketing strategy for mid and senior-level marketing professionals. It helps them achieve quicker vertical career development, launch global business initiatives, and achieve company objectives. 

The CMO programme features increased communication skills, customised feedback self-evaluation tools, a deeper grasp of management duties, and an expanded version of marketing training skills and knowledge.

Check out the website for further details.