Contact Us
×

Category: Marketing

Digital Marketing

What are the benefits of doing a CMO program from IIM Raipur?

Posted on by Imarticus Learning

If your career goal is to become a chief marketing officer (CMO), enrolling in a CMO program at IIM Raipur is ideal. This program will equip marketing professionals with the knowledge and skills necessary to succeed as CMOs. 

A business executive that oversees marketing operations in a company is known as a chief marketing officer (CMO), sometimes known as a global marketing officer, marketing director, or chief brand officer. 

While historically, these titles might have indicated a legal responsibility, for instance, at Companies House in the UK, they are less strict and formal in the twenty-first century and allow businesses to acknowledge the evolving and significant role that marketers can play in an organization, not least because of the inherent character of successful marketers.

In fact, it is stated that CMOs are the most sought-after professionals in the current job market. The demand for CMOs is increasing rapidly, especially in FMCG, Automotive, and IT industries. And this program is perfect for helping you face the challenges of this fast-growing industry.

This informative post will delve into the benefits of enrolling in the IIM Raipur CMO Program and explain why it could be the right step to achieve your career aspirations. However, before moving into gritty details about the benefits of doing a CMO program from IIM Raipur, let us take a quick look at what a CMO program is.

What is a CMO program?

A CMO program is a specialized program that prepares marketing professionals for the responsibilities of chief marketing officers. This program is usually aimed at mid-level marketing professionals who want to move up the corporate ladder and take on more senior roles in their organizations.

Now, let’s talk about IIM Raipur. IIM Raipur is one of the top business schools in India and has a reputation for providing high-quality management education. The institute offers a variety of management programs, including a CMO program, designed to help marketing professionals develop the skills and knowledge required to become successful CMOs.

What are the ideal benefits of enrolling in the IIM Raipur CMO Program?

There are numerous benefits to enrolling in IIM Raipur CMO Program, including:

Comprehensive Curriculum: The CMO program at IIM Raipur covers an array of topics related to marketing, such as branding, advertising, digital marketing, market research, and consumer behavior. This comprehensive curriculum ensures that students are well-equipped with the necessary knowledge and skills needed to excel in their roles as CMOs. 

Experienced Faculty: The faculty at IIM Raipur are experienced professionals who have worked in the marketing industry for extensive years. They bring their real-world experience to the classroom and give students practical marketing insights. 

Industry Exposure: No doubt, IIM Raipur has strong industry connections, which signifies that learners get the opportunity to interact with marketing professionals from various industries. This exposure helps students understand the marketing landscape and prepares them for the challenges they will face in their careers.

Networking Opportunities: The CMO program at IIM Raipur provides students with numerous opportunities to network with their peers, faculty, and industry professionals. This networking can be invaluable for finding job opportunities or advancing your career.

Prestigious Degree: The degree that students receive upon completing the CMO program at IIM Raipur is highly respected in the business world. Top employers recognize this prestigious degree and are well-known for producing marketing professionals well-equipped to take on leadership roles in the industry. Holding this degree on your resume can significantly enhance your credibility and open many career opportunities.

Career Advancement: The ultimate goal of doing a CMO program is to become a chief marketing officer. With the knowledge and skills gained from the program, you will be well-prepared to take on this role and advance your career to new heights.

Why it’s the right time to pursue a CMO Program?

The role of chief marketing officers is becoming increasingly essential. It’s no longer just about advertising and promotion; it’s about how you build brand equity, manage the customer experience and drive sales. With such a dynamic job description, the demand for qualified candidates has never been higher.

You must ensure you’re doing everything possible to prepare for this role. The CMO program is a great way to kick-start your career and start putting yourself on the path to becoming a chief marketing officer.

The Final Note

Getting ahead with the CMO program can be an ideal way to advance your career in marketing and become a chief marketing officer. So, if you want to become a CMO, we suggest you start a CMO program and advance your career.

Imarticus Learning offers a CMO program in collaboration with IIM Raipur that provides a comprehensive curriculum, experienced faculty, and a prestigious degree that can help you achieve your career goals. This program will give you the knowledge and skills needed to succeed in the marketing industry and advance your career to new heights.

What Does a CMO Do? Understanding the Role of the Chief Marketing Officer

Posted on by Imarticus Learning

Are you interested in learning about the duties of a Chief Marketing Officer (CMO) and how they affect a business’s success? 

A senior executive, a chief marketing officer (CMO), manages a company’s marketing plans, programs, and initiatives. They are essential in developing a brand’s identity, fostering income growth, and guaranteeing client happiness.

global chief marketing officers course

The main duties of a CMO, the qualifications needed for the position, and the potential effects they may have on a company’s bottom line will all be covered in this blog. Whether you’re a marketing expert seeking to enhance your career or a company owner interested in the role of the Chief Marketing Officer, then this post will be helpful for you. Let’s get started!

How Does a CMO Contribute to a Company’s Success?

A C-level corporate executive known as a “chief marketing officer” (CMO) is in charge of all operations inside a company related to developing, disseminating, and delivering solutions that are valuable to clients, customers, or business partners.

The main responsibility of a CMO is to assist growth and boost sales by creating a complete marketing strategy that will boost brand awareness and provide the company with a competitive edge. CMOs are outstanding leaders who represent the customer’s voice throughout the organization to accomplish their objectives and effectively influence the public image of their firms.

A chief marketing officer is a business leader overseeing a company’s marketing initiatives. The creation and execution of marketing strategy and plans are the CMO’s responsibility. To promote the company’s goods or services, they handle all marketing facets, including market research, product development, advertising, public relations crisis management, and sales.

Salaries and pay scales

According to PayScale, the remuneration package for a Chief Marketing Officer headquartered in the US may range from a reasonable $85,000 to an amazing $315,000, which is a big variation. 

Of course, several variables, such as the CMO’s degree of expertise, the location of the organization, and its size, impact this compensation range. However, on average, CMOs in the US may anticipate earning a yearly salary of about $170,000, plus attractive commissions, profit-sharing options, and incentives. Overall, it is evident that the position of a CMO entails not just great responsibility but also great financial advantages.

What Does a CMO Do?

A CMO has several duties and many hats to wear. Among the prominent ones are:

  • Creating and implementing the company’s marketing plan, including branding, messaging, target markets, distribution methods, campaigns, and KPIs
  • Taking the helm of and overseeing the marketing team may entail diverse responsibilities, including PR, events, product marketing, content marketing, digital marketing, social media marketing, and email marketing.
  • Determine the company’s position in the market utilizing both conventional techniques and more recent technology, such as data analytics
  • Identify the company’s future positioning 
  • Create a plan to lead the company to that desired future market position, then implement that strategy.
  • Top-line outcomes are anticipated from the CMO’s job, with marketing initiatives increasing brand recognition, loyalty, and awareness, eventually resulting in higher sales.
  • Working with other departments, including sales, product development, customer support, and operations, to ensure that marketing activities and initiatives are coordinated and integrated
  • Examining and reporting on marketing initiatives’ success and return on investment, utilizing data and insights to enhance and boost marketing effectiveness.

What Skills Are Needed for a Successful Career as a CMO?

For a CMO to be successful in their position, they must possess both hard and soft talents. Among the crucial abilities are the following:

  • Marketing knowledge: A CMO must thoroughly know all marketing theory and practice facets. They must be able to develop and implement marketing strategies that produce results for the business and value for customers. They also need to be knowledgeable about the newest equipment and innovations in technology that support automation and innovation in marketing.
  • Leadership abilities: A CMO must be able to guide and motivate both their staff and their colleagues. They must successfully explain their vision and direction for the marketing department.
  • Business acumen: A CMO must have a solid understanding of the company’s goals and difficulties in running its business. They must link marketing objectives to corporate objectives and show how marketing affects revenue. Additionally, they must be capable of successfully and efficiently managing the marketing budget and resources.
  • Analytical abilities: A CMO must possess the capacity to gather, examine, decipher, and communicate facts and insights that guide marketing decisions. The effectiveness and (ROI) return on investment of marketing operations, and initiatives must be measured and reported. Additionally, they must be able to use data to recognize market possibilities and risks so that they may modify their marketing plan.

The Final Words

To succeed, decoding the Role of a Chief Marketing Officer calls for a special fusion of strategic thinking, great leadership skills, and in-depth marketing expertise. You may better understand the value a CMO brings to a business if you know their tasks and difficulties. 

If you want to improve your abilities as a future marketing executive, you should think about enrolling in Imarticus Learning’s advanced CMO training course. The goal of this 10-month online program is to develop the strategic, operational, and technology leadership capabilities of mid to senior-level marketing professionals better to prepare them for the position of CMO. 

This program gives a singular chance to exchange ideas and create useful strategies with notable faculty and a campus immersion program at IIM Raipur.

How digital marketing certification adds to your career growth

Posted on by Imarticus Learning

Digital marketing certification can have a significant impact on your career growth. It can validate your skills and knowledge, boost your credibility, and help you stand out in a crowded job market. 

The global digital advertising and marketing market is expected to reach $786.2 billion by 2026, up from $350 billion in 2020. This blog will explain the importance of a digital marketing certificate for a successful career in digital marketing!

Why should graduates opt for a career in digital marketing? 

As a rapidly growing field, digital marketing offers exciting career opportunities for graduates. With more and more businesses focusing on online platforms, there is a high demand for skilled digital marketing professionals to help these businesses achieve their marketing goals.

Digital marketing involves various skills, including social media management, search engine optimization, content marketing, email marketing, and data analytics. As a result, graduates with different interests and skill sets can find a role that aligns with their strengths.

For example, those with strong communication skills may enjoy working in social media management or content marketing. At the same time, graduates with a background in data analysis or statistics may excel in roles related to data analytics.

Moreover, digital marketing is a highly dynamic and creative field, with constant innovations in technology and consumer behavior. It makes it an excellent fit for graduates who enjoy staying current with the latest trends and experimenting with new ideas and strategies.

Finally, a career in digital marketing offers excellent growth prospects, with the potential to move into higher-level positions such as management or executive roles. In summary, with its high demand, diverse opportunities, dynamic nature, and growth potential, digital marketing is an excellent career choice for graduates.

Significances of digital marketing certification for a digital marketer

Digital marketing certification is a crucial step toward building a successful career in the digital marketing industry. It not only adds credibility to a digital marketer’s resume but also enhances their skills and knowledge in various areas of digital marketing.

digital marketing course

Certifications can also help digital marketers to stand out in a crowded job market. As more and more things are done online, the need for people who know how to do digital marketing is increasing. If someone has a certificate in digital marketing, it can make them stand out from other job applicants who don’t have one.

Moreover, digital marketing certification helps digital marketers to stay updated with the trends and best practices in the industry. It enables them to expand their skill set, learn new techniques, and apply them to their work. This continuous learning process is essential in a rapidly changing industry like digital marketing.

In summary, digital marketing certification is a valuable asset for digital marketers. It formally recognizes their skills, sets them apart in a crowded job market, and enables them to learn and improve their knowledge and techniques continuously.

How can a digital marketing certificate contribute to career growth?

  • Enhanced knowledge and skills:

Certification programs in digital marketing provide in-depth knowledge and training on various aspects of digital marketing. By earning a certification, you can showcase your expertise in these areas and demonstrate the knowledge and skills to execute digital marketing campaigns effectively.

  • Credibility:

Digital marketing certification from a reputable institution or organization adds credibility to your resume and personal brand. Employers will trust your expertise and experience when you have a recognized certificate. If you show that you are always learning and keeping up with the newest ideas and ways of doing digital marketing, you are dedicated to your job and getting better at it.

  • Competitive edge:

In today’s highly competitive job market, digital marketing certification can give you an edge over other candidates. Employers often receive many applications for digital marketing positions, and certification can help you stand out. It shows that you deeply understand the industry and are committed to advancing your career.

  • Higher earning potential:

Digital marketing certification can also lead to higher earning potential. Employers are willing to pay more for employees with the skills and expertise to execute digital marketing campaigns effectively. Certification demonstrates that you have the knowledge and skills to generate measurable results, which can justify a higher salary.

  • Flexibility:

One of the benefits of digital marketing certification is the flexibility it provides. Many certification programs are available online, allowing you to learn at your pace and schedule. It can significantly benefit those already working full-time or with other commitments. Additionally, certification can open up new opportunities for remote work and freelance projects.

Conclusion:

Digital Marketing Certification can significantly impact your career growth. It can improve your knowledge and skills, increase your credibility, give you an advantage over others, help you earn more money, and offer career flexibility. Therefore, obtaining a digital marketing certification can be a valuable investment in your professional growth and long-term success.

Are you seeking career opportunities with a digital marketing certification? Boost your chances of selection and career growth with a digital marketing certificate with Imarticus Learning programs!

What is Organic Seach Engine Optimisation? How Does it Fare Against Paid Marketing/Search?

Posted on by Imarticus Learning

If you own a business or provide some services, your primary concern would be to attract customers or consumers to it. Likewise, for a website on the internet, it is important to fetch users to see your products and learn more about the services you offer. As the number of users increases, your brand’s visibility does too. This user interaction is called ‘traffic’ in technical language. More the traffic on your website, the more reach for your website and your brand. But what if as a brand, you are not getting enough traffic to get noticed? Here comes the utility of search engine optimisation techniques.

 

Search Engine Optimisation, in short SEO, is the technique of improving your website, in order to increase its visibility in various search engines like Google, Yahoo, Microsoft Bing, etc. The better the visibility of your website or brand, the higher the chances are to attract the audience and potential clients.

A well-constructed CMO training programme helps you understand the customers, formulate an effective marketing strategy design, and execute business decisions for a successful brand.

What is Organic SEO?

Organic Search Engine Optimisation, or organic SEO is the technique to acquire a higher ranking on the Search Engine Results Page (SERP) – naturally, without any paid campaign. As the search engine works in an algorithm-driven method, it is necessary to use different techniques to obtain a higher rank on the SERP. Some of these techniques include using proper keywords, link building, backlinking, and writing well-researched quality content capable enough to engage old users, as well as attract new ones.

How Does Organic SEO Work?

The term ‘organic’ stems from the idea of an organism, that once nurtured – shall grow over time and expand its reach. The easiest way to explain the concept of organic search is to think about the most relevant searches while enquiring about something on the internet. Organic search is the method that helps your brand to show up among the very first results when a user searches for a service you provide. If your curated content can engage an audience till they find what they are looking for, search engines make sure to rank your website higher on the SERP.

The key to ace it lies in being –

  • Unique in terms of content
  • Useful in terms of curation
  • Relevant in terms of information

Why is Organic SEO important?

The main motive behind implementing organic SEO techniques is to increase the visibility of your business or your website. More the visibility, the better reach to the consumers. Now, when one searches for something in a search engine, statistics say – 75% of the users do not scroll down and go to the second page of search results. So, if your brand does not appear on the first page of the search results, it will struggle to boost the sale of the products and services. In extension, the revenue generation will be pretty low to sustain. So if you are not paying attention to organic SEO, then you are losing out on profit for your company.

What is Paid Search?

Opposite to organic SEO, paid search or pay-per-click (PPC) is a technique that thrives on paid advertisements. In the PPC scenario, advertisers are charged whenever one of their ads gets clicked on. When a user searches for a topic or a specific keyword, the paid search results appear at the top of the SERP with an ‘Ad’ level. That is the indicator of the PPC campaign.

Differences Between Organic SEO and Paid Search?

The first and foremost difference between organic search and paid search is the cost attached to the technique used. Other than the parameter of cost, there are a few more aspects that differentiate between organic search and paid search.

  • Cost: organic SEO is a much more cost-effective technique to get traffic on your website that helps your brands grow. Whereas, PPC is quite costly because you have to pay every time a user clicks on your content.
  • Longevity: organic SEO is a long-term strategy yielding long-term results, with a higher rate of conversion. On the other hand, paid searches are effective as long as someone’s paying for them. With an apt marketing strategy design, Organic SEO consistently shows up at the top of SERPs.
  • Engagement: no user likes to see ads when they are looking for some necessary information. Hence, organic SEO’s click-through rate is a lot higher than paid searches.
  • Credibility: with the help of proper keyword boosting and well-researched content, organic search always attracts relevant and credible users. This way, the business can maximise its reach and visibility among the relevant audience, industry, product and service providers. For the paid search option, in order to reach a certain audience – you have to subscribe to various budget brackets. Paid search also tends to produce instant results by attracting read-to-buy consumers.
  • Relevance: organic SEO needs maintenance from time to time to keep up with the updated information. To stay relevant in organic searches – the content needs to be updated, and the keywords have to be more to the point. Whereas, PPC is more dependent on how much money you are spending to fetch more relevant and click-worthy ads.

Which One is Better – Organic SEO or Paid Marketing?

With multiple benefits and a few drawbacks under their wings, both organic search and paid search yield satisfactory results. But if you want to ask which one is better among them, there is no definite answer to that. Organic SEO on the one hand strengthens you with cost-effective long-term results. Paid searches sometimes are more handy because of their ability to produce results fast. Most professional digital marketers use a mix and match of both, based on their needs. A well-tailored CMO training programme helps you understand which one to use and where.

Conclusion

Be it organic SEO, or paid searches – one needs a specific skill set to properly use the techniques that produce fruitful results. From keyword researching to link building, from creating high-quality content to curating them attractively for optimum customer satisfaction – only a well-trained professional will be able to ace the whole process.

Imarticus Learning has created a Post Graduate Certificate Programme for emerging Chief Marketing Officers in collaboration with IIM Indore. This highly effective collaborative course will surely help you grasp the bits and pieces of digital marketing. Which in turn helps you to pick the right option between organic SEO and paid searches.

Importance and Benefits of Affiliate Marketing and How Effective is it?

Posted on by Imarticus Learning

Marketing has an important role to play in organisations of all sizes. Many young talents are opting for a career in digital marketing. Every organisation has a dedicated marketing team that is in charge of marketing its offerings and generating revenue. 

best digital marketing course

Changing needs of organisations have brought about a revolution in the sphere of marketing. Today, the world has more novel marketing strategies than ever, and this sphere is constantly evolving. Affiliate marketing is one such technique that has been gaining importance recently. Before we evaluate the efficacy of this new strategy we must categorically understand what it is and how it works. 

What is Affiliate Marketing?

Affiliate marketing is a new-age performance-centric marketing strategy that involves an advertiser rewarding the affiliate on the basis of each sale completed as a result of their marketing efforts. 

The affiliate has the liberty to promote the product of the advertiser through their preferred channel with the help of a unique link. The affiliate can promote the product through social media, email, or even advertising providing a unique tracking link. Each customer has to make their purchase through the unique link of the affiliate so that they can earn a commission based on each completed sale.

Affiliate marketing is an increasingly popular marketing strategy that helps business increase their revenue and expand their operation in a short span of time. Since this process is incentive-based, it works as an effective marketing strategy. 

Types of Affiliate Marketing 

Unattached Affiliate Marketing

In unattached affiliate marketing the affiliate marketer is not affiliated with the commodity or service they are promoting. They are not responsible for the product that they promote. 

The affiliate marketer creates content in the form of blog posts, videos, or social media posts and promotes the product or service through a unique affiliate link. Whenever a customer clicks on the affiliate link to make a purchase, the affiliate marketer earns a commission.

In unattached affiliate marketing the affiliate has no control over the quality of the product or service. They also do not have access to additional resources or support from the advertiser. 

Related Affiliate Marketing

In related affiliate marketing the affiliate shares a relationship with the product or service offered. Here the affiliate is a credible source of generating traffic and they possess the authority and knowledge necessary to drive traffic. However, the affiliate makes no guarantees regarding the effectiveness of the good or service.

Involved Affiliate Marketing

As the name suggests, involved affiliate marketing needs the affiliate to be equally involved with the product or service. That is to say, the affiliate must have used the product or service and must have conviction over the product or service. 

They act as reliable sources of information. On the other hand, given that they are making recommendations, any issues with the offering could pose a threat to their image. Hence, affiliates working with this channel of affiliate marketing must thoroughly research the product they endorse. 

Benefits of Affiliate Marketing

Affiliate marketing is advantageous for both the advertiser and the affiliate. Its growing prominence is due to a number of reasons. Check out the advantages of affiliate marketing!

  • Affiliate marketing involves almost no financial risk to the advertiser. This holds true because an advertiser will only have to pay a commission to the affiliate in case of a conversion.
  • Affiliate marketing grants advertisers a lot of flexibility. Advertisers can expand or contract their teams based on their needs without thinking of finances.
  • Affiliate marketing is also flexible to affiliates. There is no strict rule that binds affiliates to work for a certain number of hours in this kind of marketing. Neither there is a term that binds affiliates to promote only a particular type of product. They are free to promote any number of products at the same time. Affiliates can take this up as a passive source of income while being engaged elsewhere professionally.
  • The majority of firms need cash flow to finance the products they are selling. There are also some other start-up costs involved. However, affiliate marketing can be done for a reasonable price, making it possible for businesses to start out quickly without any hassle.
  • Since the affiliate mainly promotes products among their circle, you can be sure that the traffic to your website is from people who find your product or service valuable. 

Importance of Affiliate Marketing

Affiliate marketing is becoming increasingly popular because it is extremely cost-effective. Affiliate marketing can help businesses increase their sales by reaching a wider audience leading to more conversions. 

Affiliate marketing can also assist businesses in increasing brand exposure. When affiliates promote a business’s products or services, they are also promoting the business’s brand. This leads to their brand getting promoted along with their products. 

Affiliate marketing can also help businesses improve their SEO rankings. The business’ website’s search engine ranking improves substantially when an affiliate gets linked to the company’s website. 

Conclusion

Methods of marketing have evolved over the years and affiliate marketing is one of the emerging marketing strategies. Mastering new-age marketing techniques is not an easy task. However, you can effortlessly grasp them with the help of credible marketing courses if you want to have a career in digital marketing. 

Imarticus is offering an Advanced Certification In Digital Marketing and MarTech By IIT Roorkee that will help you refine your marketing techniques and also adapt to newer concepts like affiliate marketing and how to effectively utilise them. 

This 4.5-month programme in digital marketing and Martech has been specially curated by IIT academics and business experts to assist you in learning how the modern digital marketing sector operates. It will also help you leverage technology and use digital marketing channels more efficiently.

A Guide to Content Curation that Goes Beyond Social Media Marketing Course

Posted on by Imarticus Learning

A key element of digital marketing is social media marketing. It’s called content curation. You can use it for more than connecting with your audience. Social media has become an inherent part of brand promotion and marketing.

Content curation and marketing now engulf most of the SMM game. Indeed, that’s why according to a survey, 25% of marketers think that content curation helps to fill in knowledge gaps.

Many people using social media platforms have made these perfect avenues for business promotion. Businesses, therefore, use various SMM methods. It is to increase their online visibility and SERP rankings and reach the target audience. Businesses must also stay current on the newest marketing trends. It’s mainly because the social media landscape is constantly evolving. SMM courses can benefit both entrepreneurs and beginners in this area.

best digital marketing course

A social media marketing course focusing on content curation can help us develop our current abilities or launch a career in marketing management. It’s also a wonderful time because, according to a report, marketing managers should expect a 10% job growth from 2020 to 2030. We should enrol in a social media marketing course to curate outstanding content.

What is Content Curation?

Researching, archiving, and further organizing content gathered from various sources is a phenomenon known as content curation. A certain keyword must be the focus of the writing. The term “content curation” is booming in today’s digital industry. For many organizations, it has developed into a successful path.

Using keyword-related content from various websites and strategically communicating a variety of subject-oriented information constitutes content curation to give it its full definition.

The content curation process involves selecting engaging, useful, and high-quality articles that appeal to and engage our audience. Although curating is not simple, some tools and techniques might help when creating curation content.

How does Content Curation Benefit Digital Marketing?

Effective information management and sharing are crucial in the current digital era. The same information is largely present in the content we encounter. Content curation calls for compiling an increasing amount of pertinent data, organizing it, and cleverly presenting it to readers.

We are not required to write an original piece of information. Certainly, use a magazine, a smartphone, a newspaper, a booklet, or a blog to find it. Take it from n sources, store it, sort it, and then distribute it.

Curating can help us become more visible online. We can expand our network by writing and sharing our content.

We will learn a lot, which is the best part. This updated information significantly assists our business when we read, gather, and organize information.

We emerge as a leader in our field by frequently writing and sharing content with our audience.

They start looking forward to the release of our content. Thus, our business’s growth is determined by the number of articles we publish regularly.

Increasing the audience allows us to share content focused on our brand and helps people understand it better.

What an Effective Curated Content Looks Like?

Attribution of the original content writer.

Building backlinks

Extracts and quotes from the original content.

Comments

Motivating call-to-action button

No matter what industry they are in, all the customers want to be informed while also saving time. They have demands, just like us, and cannot stay current with all the news in their industry, despite their desire to do so. The opportunity for brands to connect with their audience is enormous when this issue is solved through content curation.

Therefore, if we can offer a carefully curated experience that allows our customers to find the information they require quickly, we’ve made significant progress toward winning their trust.

Steps to Effectively Curate Content

Firstly, follow the thumb rules:

Personal: one-third of the content must include personal details about the business, company, brand, success, team and much more.

Point: Keeping the remaining one-third information-heavy. Images and videos may be a part of this.

Promotion: The remaining text must contain information encouraging readers to visit your website.

Use the following steps to kick-start content curation effectively:

Recognise market demands.

Never publish something irrelevant or unnecessary.

Be consistent in the posting and provide promotional content.

Make the content diverse.

Follow a disciplined approach to content posting.

Content curation is increasingly emerging as an advertising standard for many companies with a successful online presence, even if many in the content and digital marketing sector still view it as a “buzz term.”

Looking to learn more about content curation and its effective application in digital marketing? Enrol in the IIT Roorkee Digital Marketing Certification Course by Imarticus. Indeed, the digital marketing course designed with a decade-long experience with job interviews guarantee ensures a future- and job-ready certification and training. The digital marketing course by Imarticus prepares and sharpens the skills. Plus, the students get to work on real-world projects and programs. Enrol today.

Marketing products/services across different channels: Meta, Google, Affiliate Marketing, Other Websites etc.

Posted on by Imarticus Learning

Digital marketing is the practice of promoting goods and services using digital channels including social media marketing, search engines, email, websites, and mobile apps. Advertising, content production, search engine optimization (SEO), email marketing, and analytics are just a few of the many tasks involved in media planning for the marketing process. 

With the help of digital marketing, companies can connect with a sizable and varied audience, monitor the success of their advertising efforts, and modify their tactics as needed to get better results. 

As more and more individuals utilise digital channels to study items, make buying decisions, and interact with organisations, it has evolved into a crucial component of contemporary marketing.

Marketing Across Different Channels

Marketing across different channels is the practice of promoting goods and services to prospective clients through various communication and distribution channels. Digital channels include websites, search engines, social media platforms, email, mobile apps, and social media platforms. Choosing the best combination of channels requires careful evaluation of the target market, available money, and the campaign’s objectives.

Importance of Multi-Channel Marketing

Multi-channel marketing is important because it allows businesses to reach and engage with their target audience through various communication and distribution channels. 

  1. Huge reach: A bigger audience may be reached and firms can become more visible by utilising numerous platforms.
  2. Customer experience: It will be better because customers want businesses to be accessible and visible on their preferred platforms. Businesses may create a smooth and customised consumer experience by offering a range of channels.
  3. Increased engagement: Multi-channel marketing enables companies to interact with clients at various stages of the purchasing process. This can boost marketing campaign efficiency and foster more client loyalty.
  4. Better targeting: By utilising a variety of channels, companies may better target their messages and offers to different groups and demographics.
  5. Increased ROI: Companies may optimise their marketing strategies and raise their return on investment by evaluating the efficiency of each channel.

Meta Marketing

Meta marketing describes the act of marketing oneself or one’s promoting plan. In other words, it entails bringing a company’s marketing initiatives to the attention of its intended market. Meta-marketing seeks to develop the company’s authority and credibility in the market by fostering a favourable impression of its marketing initiatives. Public relations, social media marketing, and content marketing are a few examples of several types of meta-marketing. 

The advantages of meta-marketing include raising brand recognition, fostering audience trust, and demonstrating the business’s domain knowledge. Additionally, it might assist the business in standing out from rivals and attracting customers.

Google Marketing

Google marketing is the process of promoting a company, item, or service using Google’s tools and platforms for advertising. The biggest search engine in the world, Google provides a variety of advertising options that can assist companies in connecting with their target market and achieving their marketing objectives.

The following are some of the most well-known Google marketing platforms and tools:

  1. Google Ads: It is a pay-per-click advertising platform that enables companies to target certain audiences based on demographics, interests, and behaviour and charge for clicks or impressions. 
  2. Google Analytics: Google Analytics is a free online analytics tool that offers information on user behaviour and website traffic. It enables companies to monitor website performance, gauge the success of their marketing initiatives, and reach informed judgments.
  3. Google My Business: This free tool lets companies control their internet exposure on Google. It enables companies to set up and manage their Google Maps page, reply to client feedback, and submit updates and photographs.
  4. Google Search Console: It is a free tool that assists companies in keeping track of how well their website performs in Google search results. It offers information on search volume, search terms, and website faults.

Affiliate Marketing

A business pays its affiliates (partners) for each sale, lead, or click produced by its marketing efforts through affiliate marketing, a performance-based marketing technique. 

Using a special tracking link, the affiliate markets the business’s goods and services to its audience and receives payment for each successful recommendation. In addition to giving affiliates with engaged and devoted audiences an extra source of revenue, it may be an efficient method for businesses to expand their reach and generate sales and leads.

Here are some tricks:

  1. Pay-per-sale (PPS): The most popular kind of affiliate marketing scheme, pay-per-sale pays the affiliate a commission for each sale generated by their particular affiliate link.
  2. Pay-per-click (PPC): Pay-per-click is a different kind of affiliate marketing programme where the affiliate is paid for every click that their affiliate link produces, regardless of whether a transaction is made or not.
  3. Pay-per-lead (PPL): A pay-per-lead affiliate marketing programme is one in which the affiliate is compensated for each lead or sign-up they produce for the merchant.
  4. Subscription model: Programs for affiliate marketing that give continuous commissions for as long as the consumer maintains a subscription to the service or item being pushed are known as subscription programmes.

Marketing on Other Websites

Marketing on other websites and channels involves promoting products or services on third-party platforms beyond your website or social media channels. The media planning would include placing ads on relevant websites, collaborating with influencers, sponsoring events or podcasts, and more.

To be effective, businesses should choose channels and websites that align with their target audience, create engaging and relevant content, and measure and analyse performance to optimise for maximum effectiveness. It is a cost-effective method.

Here is how you can choose websites that are appropriate for marketing:

  1. Find out which websites your target market visits and interacts with most by researching them.
  2. Find websites with a comparable target audience that are relevant to your business or speciality.
  3. Look at the websites of your rivals to observe where and how they employ advertisements.

Develop successful marketing campaigns on different websites by using compelling imagery and language, ensuring your advertisements are appropriate for the website’s audience and content, experimenting with ad forms, optimising performance, and making necessary modifications.

Conclusion

Trends including mobile marketing, data-driven marketing, artificial intelligence, voice search, video content, personalisation, and ethical considerations will shape the future of digital marketing.

Imarticus Learning offers a flexible and comprehensive PG Program on Digital Marketing, which is a digital marketing certification course covering SEO, social media, email, content marketing, and analytics. It provides you with rigorous project learning and a job interview guarantee.

For beginners or experienced professionals looking to upgrade their skills to succeed in the dynamic field, this digital marketing certification is the most suitable. 

How Supply Chain Officers Are Shaping the Future of SCM

Posted on by Imarticus Learning

Almost all industries, from healthcare to clothing, are part of the supply chain. The primary role of a supply chain officer (SCO) is to formulate supply chain policies to optimise efficiency while minimising costs. With the increasing popularity of supply chain management (SCM), the supply chain officer course is becoming a go-to option for professionals aiming to join this field or boost their careers in SCM. 

Supply chain officers are tasked with taking all the crucial decisions regarding a firm’s production, thereby shaping the future of supply chain management.

Importance of a Supply Chain Officer

global chief supply chain management course

SCM deals with the transformation of raw materials into final products. Therefore, a supply chain officer has the task of managing and overseeing the entire proceedings. An efficient officer can help the company reduce costs, perform efficiently, and avoid legal hassles. Below are some of the most important responsibilities of a supply chain officer.

  • Planning and coordination

A supply chain officer tries to bring market supply and demand to an equilibrium. They estimate the quantities of raw materials, equipment and workers required at each stage of the production process through careful research and analysis.

  • Procurement of raw materials

Their role is to ensure that the vendors provide raw materials at each production stage without delay. Especially while dealing with a perishable commodity, supply chain officers must ensure that the vendors know exactly when to supply the materials.

  • Production and delivery

A supply chain officer looks after everything from assembling the raw materials to packaging the final product. They also look after the proper movement of vehicles to ensure the delivery of a product in due time. Another role of the officer is to coordinate between the supplier and the customer in case a defective product has to be returned.

Areas of Expertise of a Supply Chain Officer

To become a supply chain officer, one must possess excellent supply chain knowledge and an analytical mindset. Since it is a senior position in any company, recruiters often look for candidates with a background of supply chain officer course as it provides rigorous training for the role. Below is a list of the skills a supply chain officer must possess.

  • Operations Management

It includes extensive knowledge of various econometric and statistical methods like probability distributions, sampling distributions and regression analysis. A supply chain officer course teaches all about hypothesis testing, analysis of variance, other quantitative techniques, and quality management.

  • Supply Chain Essentials

It deals with decision-making related to the operational aspects of supply chain management. One learns all about transportation planning, network design of a supply chain and overall planning of sales and operations of a firm.

  • Supply Chain Analytics

This skill deals with extracting value from big data related to procurement, processing and distributing goods. An in-depth knowledge of supply chain analytics enables SCOs to spot patterns and trends in the supply chain to foresee and prevent future risks. In addition, it helps analyse trends and patterns like increased demand during festive seasons and the problems related to transportation and logistics.

  • Supply Chain Sourcing

One gets to know all about category sourcing, outsourcing, procurement-supply chain interface and managing supplier relations and sustainability. 

  • Supply Chain Finance

It helps one understand and analyse the flow of goods and services and decision-making based on financial considerations. It enables SCOs to minimise risks resulting from supply chain disruptions, optimising the working capital of both suppliers and buyers. 

  • Supply Chain Talent and Leadership Management

It helps one learn how to design and manage a high-performance team and understand the fundamentals of corporate governance and maintaining sustainability in supply chain design.  

How are Supply Chain Officers Shaping the Future?

Discussed below are three of the recent trends which are shaping the future of supply chain management:

  • Artificial Intelligence

SCOs are utilising AI for various stages of SCM, thereby increasing returns, saving time, reducing human error and maximising efficiency.

  • Sustainability

In recent times, being environmentally friendly has been the need of the hour. SCOs are focusing on preserving the environment and promoting sustainability in each and every stage of SCM.

  • Digitisation

More and more organisations are shifting their SCM to the digital medium, thereby making the whole process faster, mobile and more efficient. 

Conclusion

Supply chain officers are shaping the future of SCM with their knowledge and expertise. With the increasing importance of supply chains, it has become a popular career option today.

If you are looking for a career in SCM, then Imarticus has the right opportunity for you. Imarticus Learning offers a supply chain officer course, a 10-month programme by IIM Raipur. It is a leadership programme for supply chain officials and gives opportunities to take part in industry discussions while interacting with experienced professionals from this field. The course covers a range of industry-specific topics like statistics, sampling, regression analysis, six sigma and more. 

What are the Different Types of Digital Marketing Methods?

Posted on by Imarticus Learning

Digital marketing uses electronic technology to interact with the target group via multiple digital platforms. Firms can use digital marketing to target potential buyers most likely to purchase their product or service, allowing a company to reach a far bigger audience than conventional marketing methods allow. Creating a digital marketing strategy design is critical for increasing and strengthening consumer engagement.

best digital marketing courses with placement

Digital marketing allows organisations to target potential buyers most likely to buy their products or service. It helps an organisation speak to a much larger audience than it could through traditional marketing methods because the reach of the internet is worldwide. A certified digital marketer with a CMO training program or an IIM digital marketing course will the process of promoting products or services through digital channels.

Marketing strategy techniques for Digital Marketing Methods

Before discussing the different types of digital marketing methods, one should follow these steps for any marketing strategy design:

Examine your present online marketing presence: Analyse your current digital marketing efforts to see what works and what doesn’t.

Understand the digital sales funnel: Discover the many phases and how to use them to discover your consumers.

Set a goal: Before planning, consider what you want to accomplish with your digital marketing efforts.

Define your target audience: Create buyer personas for your ideal customer so you can grasp who they are

Develop a content strategy: Create a content strategy that aligns with your objectives and target audience.

Concentrate on blogging: Blogging is one of the most efficient strategies to sell your company online.

Analyse results: Constant monitoring is necessary to verify the effectiveness of your digital marketing plan.

Different types of digital marketing methods

  • Search Engine Optimisation (SEO)

Search Engine Optimisation (SEO) is a digital marketing strategy that involves upgrading a website to rank higher on search engine results pages (SERPs) and attract more visitors. It is the process of enhancing the visibility of a website or a web page in a search engine’s organic results to improve the quality and quantity of website visitors. 

This is accomplished via technical and content tactics to align a website page with a search engine’s ranking algorithm so that users searching for relevant keywords may easily find it. SEO is a crucial component of holistic marketing, in which everything a company does matters, including campaigns, website content, and social network assets. 

  • Social Media Marketing (SMM)

Social media marketing is marketing a product or service by connecting with audiences on social media platforms and websites, improving brand awareness, increasing sales, and driving website traffic. It comprises utilising social media applications as a marketing tool to create unique content for social media accounts, listen to and communicate with followers, evaluate outcomes, and conduct social media adverts. 

Social media marketing is gaining popularity with practitioners and scholars alike. It is an excellent way for small companies and startups to improve awareness of their offers and sell goods and services to a new market. It entails managing a marketing campaign, governing it, determining its scope, and building a company’s intended social media “culture” and “tone.”

  • Content Marketing

Content marketing is a digital marketing strategy that entails creating and delivering high-quality, relevant, and consistent content to attract and retain a specific audience and produce profitable consumer action. Content marketing benefits include lower costs, higher lead quality, more web traffic, vital brand awareness, trust, loyalty, and higher search engine rankings. It is a fundamental discipline that drives search, social, email, advertising, and every marketer involved in a digital strategy should understand it.

  • Email Marketing

Email marketing is direct and digital marketing in which email is used to promote the goods or services of a business. It may be used for branding, engagement, acquisition, retention, direct sales, reactivation, traffic creation, and referrals, among other things. 

Email marketing advantages include its cheap cost, capacity to create customer connections, improve brand awareness, and swiftly reach millions of people. Email marketing has certain negatives, such as the possibility of emails being designated as spam, undelivered emails owing to poor design, and unhappy customers. Email marketing enables firms to communicate with consumers one-on-one, which may increase consumer loyalty.

  • Affiliate Marketing

Affiliate marketing is an innovative and creative advertising strategy that enables publishers to earn a fee by recommending a product or service provided by another company or advertiser. It is a pay-for-performance marketing strategy that disseminates selling throughout a vast network. Affiliate marketing helps both the business and the publisher in this manner. 

The merchant obtains visibility for their product or service, while the publisher profits from each sale or lead created. It’s an excellent approach for publishers to monetise their website or blog, as well as retailers, to enhance sales and visibility. Affiliate marketing has evolved into a multibillion-dollar business due to the advent of digital marketing, analytics, and cookies. It is an effective tool for assisting companies of all sizes to expand and survive in today’s competitive market.

The advantages of affiliate marketing include inexpensive initial costs, flexibility, and the possibility of passive earnings. Other negatives of affiliate marketing have high competition, poor conversion rates, danger to business reputation, and difficulties measuring results. Companies choose the parameters of their affiliate marketing scheme, and affiliates are only reimbursed for traffic that results in sales.

  • Video Marketing

Video marketing is a kind of digital marketing in which video content is used to promote or educate people about a brand, product, service, or message. It may be utilised across several platforms, including social media, websites, and email marketing campaigns. 

Video marketing can capture attention, use multimedia, and have high engagement and conversion rates. One downside of video marketing is the possibility of short attention spans, technical issues, and higher production expenses. An effective video marketing plan comprises producing high-quality videos relevant to the target audience, distributing the films via numerous channels, and assessing the outcomes to improve future campaigns.

Digital marketing has changed how businesses engage with their customers, from using multimedia to appointing consumers as the key goal. Staying current with market trends and changes is critical to remain ahead of the future competition. Organisations may succeed and reach new heights with the right digital marketing strategy. 

Conclusion

The Indian Institute of Management Raipur (IIM Raipur) has collaborated with Imarticus Learning to create the Executive Certificate Programme for Strategic Chief Marketing Officers. The course has four sections: CMO instruction, Wharton interactive simulations, CMO masterclasses, and networking to increase net worth. 

The CMO training program’s goals include detecting customer needs, developing marketing strategies, making business decisions, and carrying out master’s plans. The IIM digital marketing course requires a minimum of an undergraduate degree and five years of professional experience. Participants will get a certificate from IIM Raipur upon completion of the programme. 

4 different ways of social media marketing that yield results

Posted on by Imarticus Learning

Social media has become integral to a successful marketing strategy in this digital age. Social media platforms give businesses a large audience to connect with and promote their brands. Effective methods for social media marketing for small businesses are essential in achieving measurable outcomes, particularly when mastering social media advertising. 

best digital marketing courses with placement

Social media platforms and channels such as Instagram, Facebook, Twitter, and LinkedIn have changed how businesses interact with their target audience. With most people spending time online, SMM has become critical to any digital marketing strategy.

Social media advertising will cost 230 billion dollars in 2022, which is anticipated to reach $300 billion by 2024.

In this blog post, we will explore four different ways of social media marketing that generate leads.

What are effective social media marketing methods?

One of the best channels for marketing your company is social media. But the social media landscape has transformed due to increasing competition and the development of social media algorithms. 

Some effective social media marketing methods:

  • Influencer Marketing

Influencer marketing is a type of (SMM) social media marketing in which companies work with influencers to market their services or goods. Influencers have a massive following on social media and are seen as experts in their niche. Businesses can reach a broader audience by partnering with influencers. The primary key to successful influencer marketing is to find the right influencer who aligns with your brand values and target audience.

  • Social Media Advertising

Social media advertising allows businesses to reach a specific target audience through paid advertising. Platforms like Facebook and Instagram have sophisticated targeting options enabling companies to target users based on demographics, interests, and behaviors. Social media advertising drives website traffic, increase brand awareness and generates leads. To see results from social media advertising, you must clearly understand your target audience and create compelling ad creative.

  • Social Media Contests

Social media contests are an engaging and fun way to increase brand awareness and drive engagement. By hosting a social media contest, businesses can encourage their followers to participate by sharing user-generated content or tagging their friends. The key to a successful social media contest is a clear goal and an exciting prize that resonates with your target audience.

  • Video Marketing

Video marketing has become increasingly popular on social media, with platforms like YouTube and TikTok dominating the space. Video marketing allows businesses to tell their brand story creatively and engagingly. Whether it’s a product demo or a behind-the-scenes look at your business, video marketing can help companies build trust and connect with their audience.

How Do You Set Digital Marketing Goals that Yield Results?

While implementing different social media marketing strategy, it is essential to track your progress and measure the effectiveness of your efforts. To do this, you must set clear digital marketing goals and regularly track your progress. 

Here are four different types of reports that can help you stay on track:

  • Daily Dashboard: A daily dashboard allows you to track your key metrics and monitor your progress in real-time. This report should include metrics like website traffic, social media engagement, and leads generated.
  • Weekly KPI Report: A weekly KPI report provides a snapshot of your performance over the past week. This report should include key performance indicators (KPIs) and highlight improvement areas.
  • Monthly Roll-up Report: A monthly roll-up report provides a more in-depth analysis of your performance over the past month. This report should include your KPIs, as well as any insights or trends that you’ve noticed.
  • Quarterly Strategy Review: A quarterly strategy review allows you to reflect on your performance over the past quarter and adjust your digital marketing strategy. This report should include a review of your goals, KPIs, and any changes you’ve made to your system.

The Final Words

Social media marketing help businesses reach their audience and digital marketing goals. Companies can effectively promote their brand and engage with their audience by combining the different ways of SMM we’ve discussed – influencer marketing, social media advertising, contests, and video marketing. 

However, it’s crucial to track your progress and measure the effectiveness of your efforts to see tangible results. Businesses can stay on track by setting clear digital marketing goals and using the different reports we’ve discussed – daily dashboards, weekly KPI reports, monthly roll-up reports, and quarterly strategy reviews – to adjust their strategy as needed.

Incorporating different social media marketing strategy into your overall digital marketing plan can help you reach a wider audience and achieve your business goals. 

Discover the digital marketing course at Imarticus learning and start taking advantage of the vast audience on social media and use these different marketing strategies to connect with their target audience and promote their brand. By setting clear digital marketing goals and regularly tracking their progress, businesses can stay on track to see tangible results.