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Day: April 15, 2022

How Does an IIM Calcutta Finance Course Fit into Your Product Management Journey?

Posted on by Imarticus Learning

How Does an IIM Calcutta Finance Course Fit into Your Product Management Journey?

A good product manager knows the framework of a product’s lifecycle thoroughly. Leveraging this information, they efficiently manage new products from launch. You can kickstart your career in product management on a good note by taking IIM Calcutta’s Executive Programme in Investment Banking and Capital Markets course.  Keep reading to understand how this IIM Calcutta finance course can help you advance your career.  

Who is a Product Manager? 

A product manager is a person linking three realms of any industry – design knowledge, customer requirements, and business plan. They understand the customers and know about the business objectives to create a feasible, usable, and valuable product. 

As a product manager, you are expected to keep up with the pace of the markets. Therefore, one of the critical traits of a successful project manager is the excitement and enthusiasm to learn about new methods and technology. This skill helps them craft effective products while becoming better managers of any company. 

Listed below are the most desired skills for a project manager. 

  • Analytical skills
  • Critical thinking
  • Leadership 
  • Flexibility
  • Time-management 
  • Communication skills
  • Conducting market research 
  • Basic understanding of UI and UX

Journey to Product Management 

You will become fluent in statistical analysis with the knowledge acquired through an IIM Calcutta finance course such as the IIM Calcutta Executive Programme in Investment Banking and Capital Markets Course. As a product manager, you must understand data and statistics to support your professional decisions.

In any industry, you must possess the correct data of your users to: 

  • Understand your audience 
  • Prepare a winning story about why your customers need the product
  • Know the challenges in product development 

You will be the voice of your target audience. Still, your primary responsibility will be to communicate your customers’ needs in a legible format to every stakeholder involved in the process of product development. This includes engineers, designers, clients, the sales team, and the executive team. A postgraduate management certificate from a reputed institute can amp up your chances of becoming a successful Product Manager. 

IIM Calcutta 

The Indian Institute of Management (IIM) Calcutta is the first national-level PG management and research institute. It is one of the few B-schools in India to be triple-accredited (AMBA, EQUIS, and AACSB accreditations). In 2021, NIRF placed this institute in the third rank nationally for the quality of education it provides to the students. In the same year, Business Today gave the winning #1 position to IIM Calcutta in India’s list of the best B-schools. 

IIM Calcutta Executive Programme in Investment Banking and Capital Markets Course 

Imarticus Learning, in association with IIM Calcutta, makes you an industry leader by equipping you with the required theoretical and practical knowledge. In this course, you will be creating a capstone project that would be an interesting addition to your resume. 

Check out the benefits of being a part of this program. 

  • Campus exposure: 30 hours of the course is conducted at the campus of IIM Calcutta. 
  • Special curriculum: The special curriculum prepares you to be industry-ready by the end of the course. 
  • Live online classes: These classes help you continue your learning from anywhere around the world. 

Enroll now for IIM Calcutta’s Executive Programme in Investment Banking and Capital Market course to kickstart your career. For any queries, you can reach Imarticus Learning through chat support or connect with any of the centers in Mumbai, Jaipur, Lucknow, and other locations. 

Here are the Best Cryptocurrency Trading Platforms for Beginners in 2021

Posted on by Imarticus Learning

Imagine you have a conversation with your friend or relative. At some point during the conversation, you may expect someone to bring up Cryptocurrencies. Considering how trending this is, you would like to discuss the topic. But do you really know what Cryptocurrency is, how it works and how secured will be your transactions?

Despite many fears and uncertainty, Cryptocurrency has become a global phenomenon and seems to have a great future because broader markets, institutional investors and banks who were once sceptical are becoming optimistic about digital currency.

Since man evolved, the currency has played a vital and important role in our lives. From the barter system to the modern currency which includes paper currency and coins, credit cards and digital wallets, the world has come a long way. Now as you know, all of these are controlled by banks and the government which means there was a centralized regulatory authority that limited the functioning and flow of paper currencies and credit cards. 

Let’s say you are sitting with your colleague in a restaurant where he pays your share of lunch and you would transfer the money online to his account, there are multiple things which could possibly go wrong like a technical glitch or a user’s account being hacked or transfer limit exceeded. Hence, we believe the future of currency is in the hands of cryptocurrency.  

What is Cryptocurrency? Curious enough? Basically, it is quite similar to real-world currency functioning without physical representation. Cryptocurrency often called a virtual token, is a digital form of currency as a medium of exchange. This is secured by cryptography using decentralized networks, which helps keep away government interference or manipulation and the whole process is based on blockchain technology. 

Let us give you a basic example of how cryptocurrency works. The whole process will cost you nothing more than a couple of minutes. There are thousands and thousands of varieties of cryptocurrencies. Some of the popular ones are Litecoin, Ethereum, Ripple, NEO, and bitcoins. Suppose you have a Bitcoin app and you receive a notification asking for your approval for transferring a certain number of bitcoins. Once approved the request is processed where they verify the identity of the user and if the user has the required balance for the transfer and similar things. 

On the completion of verification, the payment is transferred and received by the end-user. Hence, you get away with the problems related to modern banking- no limits to funds transfer, no possible hacking loopholes, and no central point of failure. Before you jump on to making transactions, we highly recommend joining Fintech or financial technology courses.

After the 2018 ban on cryptocurrency was lifted in 2020 by the Supreme Court the Indian market became a dynamic crypto trading industry. Let us take you through the most popular ones amongst the beginners so far:

WazirX: Facilitating a P2P transaction capability, this is an Indian cryptocurrency exchange that provides a user-friendly platform, fast transaction speed and world-class security as its key features. Here you engage in Bitcoin trading, Ripple, Ethereum, Litecoin and many more. This app also charges you in INR while depositing currency. 

CoinDCX: This is one of the most popular ones among beginners in India without any deposit charges. Again, a very user-friendly platform and it is super simple to build your portfolio with immediate transactions.

Binance: This is also a competent platform without any depositing charges and they offer you to use the platform on both, web and app. You can set your own rates and take advantage of the platform’s zero fees. 

Zebpay: This platform claims to be profitable from April 2020. It has been in existence since 2014 and has attended over 3 million customers. One feature here which stands out is an option to disable outgoing transactions. They also have a deposit charge like WazirX.

Cryptocurrencies are quite distinct because you can experience faster international transactions, barely any transaction costs, you don’t have to wait in the queue and fill up the form to enrol yourself to be able to use the services and is accessible 24/7. To learn more about how cryptocurrency works we suggest you take financial technology courses.

7 ways how big data is used in social media

Posted on by Imarticus Learning

Almost all of us are familiar with social media in 2021. There are many social media platforms run by different companies in the world. Not to forget, the large number of social media users that have been added in recent years. With the rise of social media, the amount of data produced by different platforms is unmatchable.

The likes, shares, and comments across social media platforms contain information regarding user behavior. It is why business organizations are using big data analytics to make the best use of the data available on social media platforms. Big data analytics is widely used in social media to shape marketing strategies and much more. Read on to know seven ways how big data analytics is used in social media.

 

  • Omnichannel presence

 

Many business applications and websites have a social media integration. Customers can log in to a business application using their social media credentials. It helps businesses to collect customer data from social media platforms and use them to provide better services. You can get access to social media posts, browser history, and much more. Since customers have an omnichannel presence, you can collect data from all sources to know more about the preferences of customers.

 

  • Real-time activity monitoring

 

Social media is a place where you immediately get to know when someone has liked a post or shared a product link. Businesses monitor the activity of customers on social media to know about their current mood. If a social media user is liking your product posts, you can show them an email quickly to convert them into a customer. No other platform can inform customer preferences in real-time other than social media. Big data is used extensively to collect real-time activity reports on social media.

 

  • Forecasting

 

When big data is mixed with modern-day technologies like ML and AI, it can predict customer preferences. Based on customer habits on social media, AI/ML algorithms predict their demands. Businesses then focus on releasing new products/services as per the future demands. For example, when a customer buys something online, the chances of them buying similar products increase.

 

  • Security

 

Data vendors cannot illegally transfer customer data to the wrong hands. When customers share data on social media, that data can only be used for business purposes. Your social media data cannot be placed in the wrong hands by business organizations. Big data is used for enhancing the security of social media platforms based on customer suggestions.

 

  • Campaign monitoring

 

Marketers run social media campaigns to boost their ROI (Return on Investment). Using big data, marketers can know how well a social media campaign has performed. Young aspirants can go for big data training to know more about how to run social media campaigns and study high-end analytics. business analytics certification course

  • Product pricing

 

When a firm launches its product on social media, customers give their valuable opinions. Social media is widely used to determine whether customers are satisfied with the pricing of a product or not. Big data training includes data collection from social media channels and how to analyze them.

 

  • Ad creation

 

Social media is used to collect info about customer preferences. Based on that info, targeted, and personalized advertisements are displayed on social media channels. Technologies like Hadoop programming and Python programming are also used by big data analysts in social media.

Young aspirants can go for the big data analytics programs launched by Imarticus Learning. Its PG Program in ML and Data Analytics can help working professionals in getting a raise. It also offers a Data Science Prodegree course is also for future data scientists. Start your big data course and learn Python and Hadoop programming!