How Machine Learning is Reshaping Location-Based Services?

Today life is a lot different from what it used to be a decade ago. The use of smartphones and location-empowered services is commonplace today. Think about the driving maps, forecasts of local weather and how the products that flash on your screen are perhaps just what you were looking for.

Location-enabled GPS services, devices that use them and each time we interact and use them generates data that allows data analysts to learn about our user-preferences, opportunities for expansion of their products, competitor services and much more. And all this was made possible by intelligent use of AI and ML concepts.

Here are some scenarios where AI and ML are set to make our lives better through location-based services.

Smart real-time gaming options without geographical boundaries.
Automatic driver-less transport.
Use of futuristic smartphone-like cyborgs.
Executing perilous tasks like bomb-disposals, precision cutting, and welding, etc.
Thermostats and smart grids for energy distribution to mitigate damage to our environment.
Robots and elderly care improvements.
Healthcare and diagnosis of diseases like cancer, diabetes, and more.
Monitoring banking, credit card and financial frauds.
Personalized tools for the digital media experience.
Customized investment reports and advice.
Improved logistics and systems for distribution.
Smart homes.
Integration of face and voice integration, biometrics and security into smart apps.
So how can machine learning actually impact the geo-location empowered services?

Navigational ease:

Firstly, through navigation that is empowering, democratic, accurate and proactive. This does mean that those days of paper maps, searching for the nearest petrol station or location, being late at the office since the traffic pileups were huge and so many more small inconveniences will be a thing of the past. We will gracefully move to enhanced machine learning smartphones that use the past data and recognize patterns to inform us if the route we use to commute to office has traffic snarls and provide us with alternative routes, suggest the nearest restaurant at lunchtime, find our misplaced keys, help us locate old friends in the area etc all by using a voice command to the digital assistant like Alexa, Siri or Google.

Machine Learning can make planning your day, how and when to get to where you need to be, providing you driving and navigational routes and information, and pinging you on when to leave your location a breeze. No wonder then that most companies like Uber, Nokia, Tesla, Lyft and even smarter startups that are yet to shine are investing heavily on ML and its development for real-time, locational navigational aids, smart cars, driverless electric vehicles and more.

Better applications:

Secondly, our apps are set to get smarter by the moment. At the moment most smartphones including Google, Apple, Nokia among many others are functioning as assistants and have replaced those to-do lists and calendar keeping for chores that include shopping, grocery pickups, and such.

Greater use of smart recommendatory technology:

And thirdly, mobile apps set smartphones apart and the more intelligent apps the better the phone experience gets. The time is not far off when ML will be able to use your data to actually know your preferences and needs. Imagine your phone keeping very accurate track of your grocery lists, where you buy them, planning and scheduling your shopping trips, reminding you when your gas is low, providing you with the easiest time-saving route to commute to wherever you need to go and yes, keep dreaming and letting the manufacturer’s know your needs for the future apps. The smart apps of the future would use your voice commands to suggest hotels, holiday destinations, diners, and even help you in budgeting. That’s where the applications of the future are headed to.

In summation, ML has the potential to pair with location-using technologies to improve and get smarter by the day. The future appears to be one where this pairing will be gainfully used and pay huge dividends in making life more easily livable.

To do the best machine learning courses try Imarticus Learning. They have an excellent track record of being industrially relevant, have an assured placement program and use futuristic and modern practical learning enabled ways of teaching even complex subjects like AI, ML and many more. Go ahead and empower yourself with such a course if you believe in a bright locational enabled ML smart future.

Resources that will help you with your blockchain engineer certification

As industries continue to evolve, most companies are adopting Blockchain technology for safer record-keeping. Thus, there is a demand for Blockchain engineers who can create solutions specific to the needs of particular businesses. If you wish to become one, you can opt for certification in software engineering from Imarticus Learning. 

What Resources Do You Need to Study Blockchain Engineering?

Students hoping for a Blockchain engineer certification should look for courses that include the use of different resources that will help them build crucial technical skills. Here are the resources that you need for the certification. 

  • Blockchain Architecture and Basics

Suppose you want to gain a certification in Blockchain engineering that will help you land lucrative jobs. In that case, you need to have a clear idea of the basics. It would help if you also showcased expertise in Blockchain architecture. You can focus on whitepapers of various Blockchain platforms and learn about hash functions and more. 

  • Programming Languages

To become a successful Blockchain engineer, you need a working knowledge of programming languages. Therefore, programming languages like Java, C++, Python, Scala, and Solidity. These programming languages are resources for coding and setting up the framework for the technology. 

  • Front-End and Back-End Web Development

This particular resource is more for Blockchain developers than for Blockchain engineers. However, you may need some front-end and back-end web development skills for UIs, API handling, and request handling if these fall under your job description. Companies often value a multitude of related and relevant skills in their employees. Since both Blockchain development and Blockchain engineering are on-demand, it is helpful to learn as much as possible. 

  • Ecosystems

Numerous ecosystems or standards are relevant to Blockchain technology and engineering. These include Ethereum, Quorum, Corda, and Hyperledger, among others. These ecosystems or standards are essential resources to create specific Blockchain solutions for different business processes.

Where Can You Find the Right Resources for a Blockchain Engineer Certification?

The right resources are essential to study Blockchain engineering and develop a successful career in it. Suppose you want to receive holistic training and use the best resources available. In that case, you should choose Imarticus Learning’s Certification in Software Engineering for Cloud, Blockchain, and IoT. We have designed this course in collaboration with IIT Guwahati and the E&ICT Academy.

This IIT BLockchain course will allow you to understand the current developments, learn the implementation of Blockchain technology for better business outcomes, and network with industry professionals. The course includes campus immersion, project work, and interactive sessions.

Thus you can directly interact with peers and academicians and learn technical and soft skills. This certificate course focuses on the basics of software architecture and real-world issues. All essential resources are available, and students can attend live lectures for 8 hours every week to learn more and gain valuable experience. We encourage students to participate in numerous projects and assignments throughout the course.

You will get to work on 6 Capstone projects, all of which are based on recent industry developments and the application of Blockchain engineering. 

This course is suitable for students with a Bachelor’s degree in engineering. You can enroll even if you do not have any prior experience in coding. The certificate course in software engineering with a particular focus on Cloud, Blockchain, and IoT is thus ideal for those who wish to launch a successful career in the industry immediately after graduation. 

Here’s why content marketing should be an integral part of your online marketing plan

Content marketing has evolved from a novel marketing notion to a critical marketing tool in every industry. Content marketing used to be a means to differentiate yourself from your competition, but it has now evolved into a must for any modern company.

The most effective digital marketing efforts include content marketing at their core. Every strong brand has a lot of valuable and relevant content that resonates with its target audience. This blog will explain why content marketing should be an essential aspect of your web marketing strategy.

Let’s dive in take a closer look at content marketing.

Content Marketing

Content marketing involves developing and sharing relevant articles, videos, podcasts, and other material to attract and engage audiences. This strategy creates expertise, raises brand recognition, and keeps your company at the forefront of people’s minds when they want to buy what you sell.

Here are 4 Reasons why content marketing is important

 

  • Enhance the brand’s image

 

The reputation-building capabilities of premium content are among the best benefits that highlight the relevance of content marketing. Businesses must develop trust with their leads and consumers in today’s dynamic digital marketplace. Building trust may aid in creating a favorable brand image for your company.

  1. The audience will be more involved.

Audience involvement is a recent trend among websites. Visitors to interactive websites may alter the screen with a button press. If you wish your audience to interact, create a website that allows them to do so. Quizzes, questionnaires, animated graphics and videos, tailored product suggestions or chat boxes, and customized product specifications are just a few examples.

  1. Conversions are influenced by great content.

Conversion numbers make you better understand why content marketing is vital. Conversion rates for content marketing are around six times greater than for other digital marketing approaches. After reading blog recommendations, sixty-one percent of internet shoppers in the United States purchased. 

  1. For better results, create excellent content.

Content marketing boosts the number of high-quality visitors to your website. Content reigns supreme in raising awareness and producing high-quality leads, both necessary for healthy sales growth. Content has the potential to attract your target audience to your company’s website, where they will eventually convert into leads and, finally, sales.

Learn Digital Marketing with Imarticus Learning

Our Content Marketing course provides students with a comprehensive and in-depth understanding of Digital Marketing concepts in a more practical scenario. These HubSpot online marketing courses offer a highly collaborative approach that emphasizes several capstone projects, job-ready skills, and guaranteed job interviews.

Course Benefits for Learners:

  • Students develop a deep understanding of marketing concepts, including SEO, Content, Social, Paid Media, and ORM. 
  • Case studies provide students with an inside look at the marketing techniques that huge firms employ to maintain their competitive edge.
  • Impress employers & showcase skills with HubSpot content marketing certification recognized by India’s prestigious academic collaborations.