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Day: January 29, 2022

7 Strategies for capital markets and secondary marketing

Posted on by Imarticus Learning

As the global economy becomes increasingly complex, it is more important than ever for businesses to have a solid understanding of capital markets and secondary marketing. These concepts are essential for companies that want to raise money by issuing securities.

 This blog post will discuss seven strategies that you can use in capital markets and secondary marketing. 

Here are seven strategies for capital markets and secondary marketing:

Strategy #01: Issuing Securities

When a company issues securities, it sells ownership stakes to investors. Various types of protection can be given, including stocks, bonds, and options. It allows businesses to raise money quickly and easily.

Strategy #02: Trading Securities

When a company trades securities, it buys and sells ownership stakes in the business to investors. You can do this over-the-counter (OTC) or in an exchange. The main advantage of trading securities is that it allows companies to access a larger pool of investors.

Strategy #03: Raising Money from Venture Capitalists

These investors provide capital to young companies. They typically invest in exchange for a stake in the company, and they often have a seat on its board of directors. The benefits of raising money from venture capitalists are providing a significant amount of capital and helping small businesses grow.

Strategy #04: Raising Money from Private Equity Firms

Private equity firms are investors who provide capital to established companies. They typically invest in exchange for a stake in a stable company, and they often have a seat on its board of directors. They can provide a significant amount of capital and help the company grow.

Strategy #05: Raising Money from Banks

Banks are institutions that lend money to businesses. They typically require collateral to secure the loan, and they charge interest on the loan. The main benefit of raising money from banks is providing significant capital relatively quickly.

Strategy #06: Raising Money from the Public Markets

The public markets are a collection of exchanges where companies can raise money by issuing securities. 

Strategy #07: Raising Money from Private Investors

Private investors are individuals interested in investing their money in a company to give a financial hand to the business, contribute to its growth, and get a return on their investment. Private investors are an essential source of initial money for enterprises.

Discover Capital Market Courses With Imarticus Learning

Our Diploma in finance management gives students a comprehensive understanding of the investment banking, capital markets, and risk management fields. Students will learn how these disciplines interact with one another and receive an edge over their peers by studying at IIM Lucknow’s top-notch business school!

Course Benefits For Learners:

  • Learn with an outcome-focused curriculum and practical learning method to allow students to build competence in critical domains such as investment banking, capital markets risk fintech. 
  • The program provides students with a chance to meet other like-minded individuals and learn from industry professionals. 
  • This Advanced Management Program in the capital market is for candidates who have a basic knowledge of finance but seek to expand their skills and learn more. 

Changing career paths: A developer’s journey towards supply chain management courses

Posted on by Imarticus Learning

To meet the demand of a customer for a product or service, there is a chain of procedures involved such as Sourcing, Warehouse, Distribution, and the like. Effective management of these processes is called Supply Chain Management. Supply Chain Management is crucial in most businesses where professionals are required to manage and handle not only the flow of information but most importantly the flow of their products, as per the behavioural changes in consumers.

Just like changing industrial trends and customer behaviour, career paths are subject to change as well. You may find interest in a supply chain as a career even without any qualification or formal training and even if you are from a different industry and a different sphere. As impossible and risky as it may seem, all it takes is having faith in yourself. Here are some skills you will require to excel in Supply Chain Management.

Mandatory Supply Chain Management Skills:

  1. Creative Mindset: You need to come up with unique ways to improve your current role and also help reduce waste. 
  2. Have Computer Skills And Knowledge of Data Management:  You will need good computer skills to handle, understand, analyze, utilize, and manage data. 
  3. High Learning Aptitude: You will need to learn new concepts on the daily basis and use them to improve the process. 
  4. Working in a Team and Leadership Skills:  Supply Chain Management requires good leadership and management skills to not only manage tasks but also improve the efficiency of the team as well. 
  5. Customer Service Skills: Supply chain managers are required to make client rosters. To build such relationships with the suppliers, excellent customer service skills are a must-have. 
  6. Enterprise resource planning (ERP) mastery: Supply Chain Managers use ERP software to execute their job and you can attain these high-level skills through training on the job and tutorials or a certificate course in supply chain management.

Why Take-up SCM Courses?

For a detailed introduction to the world of Supply Chain Management, it is highly recommended that you take up a Supply chain Management course especially if you are planning to change your career field. It will give you a better understanding of how it works and the various complexities related to it in today’s global networked economy. 

A specialization in Supply Chain Management is made up of four courses. They are in operations, logistics, sourcing, planning, and strategy. A Supply Chain Management course will not only help you develop the aforementioned points, but also will cover the technical aspects required to optimize flow, and also the Lean practices and Six Sigma quality. You will gain vast knowledge on various forecasting techniques, and also how to create reliable and productive relationships with suppliers. 

Great Career Opportunities Supply Chain Management (SCM) Courses Provide

A Qualification in Supply Chain Management (SCM) provides a plethora of opportunities and the job roles are as follows. 

  1. Purchase Manager: A Purchase Manager is required to procure goods and services. 
  2. Strategic Planner: The job role of a Strategic Planner involves planning and coming up with a business strategy. 
  3. Materials Analyst: A Material analyst is required to make sure that the flow of goods and services amongst a company’s distribution chains go seamlessly. 
  4. Supply Chain Manager: Supply chain management is the main man in the manufacturing process. 
  5. Warehousing Manager: Warehouse managers are required to manage things like storage, receipt, and dispatch of the goods. 

Conclusion:

A career in Supply Chain Management ought to take you places. A reliable supply chain management training course is what you will need to kick-start your SCM journey to success. Keeping in mind the points mentioned above. 

Digital marketing transformation trends every SEO professional should be ready for in 2022

Posted on by Imarticus Learning

Cloud systems are predicted to become increasingly important, as well as hyper-personalization and data integration. In addition, influencers and content creators will play an increasingly important role in driving e-commerce success.

According to a study, 80% of large international companies accelerated their digitization in 2020 and 2021. Against this backdrop of transformation, 2022 will be key in the consolidation of disruptive digital trends, especially in areas such as technology and marketing, which in 2021 experienced major changes with the increased demand for cloud services and the exponential use of e-commerce platforms. In this sense, the meaning of cloud architecture and new user experiences will no longer be a mystery to everyone.

Global business strategy

  • We have been talking about mobile-first for a long time and it has been proven that companies that followed this principle were more prepared. The physical channel will continue to be essential in the future, but all companies will have to have a clear digital strategy and implement it at the same level because the user will not differentiate between the two worlds, expecting a one-channel experience.
  • New user experiences are here to stay. Users have changed many behaviors because of confinement and other restrictions, many of them having to do with digital. These kinds of changes in the way users behave digitally tend to have a knock-on effect – improved usability, more users – and a knock-on effect on the market – players who have not adapted will have to transform.
  • The choice is no longer “cloud or no cloud” but which provider and how we define the architecture. The advantages of having flexible and scalable systems have been demonstrated in 2020 and 2021.

    Telecommuting, mass meetings, large file sharing, collaborative working, the boom in traffic, and e-commerce have all been more easily achieved in companies where cloud computing was a reality. At the very least, companies will have to move towards hybrid architectures that give them greater flexibility and scale than ever before.

SEO, marketing, and user acquisition

  • Adapt to the user (experience and content). It is essential to adapt to the user’s needs. A content strategy satisfies and solves the demands and problems that users search for in search engines. In addition, user experience, together with the loading speed, is a critical aspect when it comes to activating a positioning strategy. In 2021 Google activated a new way of evaluating user experience on the Core Vitals website, which has become a new ranking factor.
  • New” formats. Users are increasingly making use of new formats such as audio, through Voice Search. It is necessary to adapt content strategies to these formats.
  • Synergies with other channels. Being aware of the synergies between channels, it is essential to take advantage of all the benefits that one channel can give to another. For example, in 2021, influencer strategies reigned supreme, helping to better position brands through the generation of links (link-building).

User experience and web

  • Shoppertainment. Influencers and content creators are playing an increasingly important role in driving the success of online commerce. Social media live streaming is gaining more and more weight in brand sales, which is leading to an increase in job creation around influencer marketing, especially since the COVID-19 crisis.
  • Data-driven creativity. Big Brand Awareness creative campaigns are in the doldrums and 100% online conversion-oriented creative is becoming increasingly important. Thanks to technology, creatives have more information than ever about the audiences to be impacted, so it is within their reach to think of creative campaigns that are practically personalized for each target, thus increasing sales.
  • Creativity and automation. Although creativity as such is not linked to automation, the speed with which trends and user tastes change makes it necessary to automate creative processes as much as possible in order to produce and carry out changes in a more agile and efficient way.

Conclusion

At Imarticus we welcome you to explore our SEO Course and online digital marketing courses that increased demand for cloud services and the exponential use of e-commerce platforms.

The fourth Industrial Revolution: a primer on computer vision tutorial

Posted on by Imarticus Learning

The fourth Industrial Revolution is upon us, and it’s bringing a new wave of technological innovations. This post will explore the basics of computer vision, one of the most exciting technologies to come out in recent years.

It’s a branch of artificial intelligence that understands scenes from images or videos. With computer vision, you can quickly identify objects in pictures and recognize what is happening at different locations by looking at them! You can use it for applications such as face recognition, navigation assistance, and many more!

What is computer vision, and what are its applications?

Computer Vision = Artificial Intelligence + Machine Learning

AI is particularly interested in solving problems by building machines capable of intelligent behavior, learning from data, and taking action based on what they’ve learned. And machine learning is a subset of artificial intelligence concerned with the design and development of algorithms that can access data.

Computer vision tutorial is a field in which computer scientists apply their knowledge of imaging, mathematics, physics, engineering, visual perception, and computing to develop methods and algorithms so computers can visually understand scenes. It involves extracting information from a single image or a sequence of images.

From an engineering perspective, you can apply computer vision tutorials to understand and analyze areas such as video surveillance, medical imaging, document management/image retrieval, automatic facial recognition systems for security, etc. You can use it in autonomous vehicles. A fundamental component enables a car to understand its surroundings and make intelligent navigation decisions.

Applications of computer vision:

Automatic Facial Recognition

One of the most common computer vision applications is automatic facial recognition. An image of a person’s face is captured and then used to identify that person from a database of images. You can use this application for security purposes.

Video Surveillance

You can use computer vision to monitor and capture events occurring in video surveillance automatically. You can find this application at airports, casinos/gambling venues, shopping centers, and other places of interest where security and safety are concerned (e.g., amusement parks).

Automotive

Computer vision is used in automotive applications to help the car avoid obstacles and driver assistance systems. Driving a vehicle without using computer vision would be virtually impossible, given that there are just too many visual variables for a person to take into account at any one time. 

Medical Imaging

Computer vision is used in medical imaging to help doctors diagnose and treat patients. You can use computer vision to automatically identify lesions on the skin or tumors inside the body.

Explore and Learn AI Deep Learning with Imarticus Learning

This intensive course will prepare students for a data scientist, Data Analyst, Machine Learning Engineer, and AI Engineer. Students can now utilize our real-world projects from a variety of sectors. This course will assist students in gaining access to attractive professional prospects in the disciplines of Artificial Intelligence and Machine Learning.

Course Benefit For Learner: 

  • Learn machine learning skills by participating in 25 in-class real-world projects and case studies from business partners. 
  • This AIML course will provide students with a strong understanding of data analytics and machine learning fundamentals and introduce some popular tools used by professionals today. 
  • Students can now take advantage of our Expert Mentorship program to learn about Artificial Intelligence and Machine Learning in a practical setting. 

Credit underwriting certifications are revolutionizing the way students learn

Posted on by Imarticus Learning

An underwriter’s job is to determine whether or not a financial risk is worth incurring. The evaluation is paid for by a commission, premium, spread, or interest, which is usually paid in the form of a commission, premium, spread, or interest.

Depending on the situation, underwriters do several tasks. In the financial sector, underwriters assist investors in determining if a risk is worth taking or assist a firm in conducting an IPO (IPO). When you apply for a personal loan, health insurance, or a mortgage, you will be interviewed by underwriters.

A bachelor’s degree is normally required to act as a credit underwriter. If you have computer skills and appropriate job experience, some businesses might hire you as an underwriter with no degree. However, certification is necessary to advance to the position of underwriter manager or senior underwriter.

In the financial world, credit analysis is a basic idea. Corporate and retail lending, as well as project finance, commercial real estate, trade finance lending, debt capital markets, and even retail portfolio management, are all built on this foundation. This is a must-have talent for anybody interested in working in corporate or retail banking. However, because credit risk affects everyone, it is essential for the bulk of investment banking or market-related positions.

Furthermore, credit risk positions exist in non-financial organizations as well, since they incur credit risks on their channel partners, vendors, and other third parties. Credit risk management is a fascinating, financially lucrative, and promising career option. If you’re already persuaded that this is the job for you, these courses will provide you with the practical skills you’ll need to get started and will raise your resume significantly.

Credit risk underwriting courses

Credit underwriting certifications are revolutionizing the way students learn, as they have an eminently practical focus. Risk management is the essence of the business of financial institutions. The changes experienced in risk regulation in recent years require permanent updates from professionals dedicated to risk measurement and management. These profiles are becoming increasingly in demand and require multidisciplinary training: regulation, management, quantitative methods, data analysis, etc.

Objectives

  • Acquire a global vision of the fundamentals of the analysis and management of the main risks, the procedures followed by this risk function for its management, and the tools on which it relies. 
  • Understand the main and most current methodologies for measuring credit risk, as well as the entire credit risk cycle: admission, analysis, monitoring, recoveries, tools, etc. 
  • Knows the regulatory framework, both from the point of view of capital and provisions.

In addition, the school makes the Webex option available to students through our Virtual Classroom. The Virtual Classroom also fosters communication between students, teachers, and Academic Directors of the program. This is a tool for the student to always have available the didactic material, exercises, case studies, and readings that are used in the Master’s sessions.

To whom it is addressed to

  • Professionals in the risk and control departments of credit institutions.
  • Professionals in financial, risk audit, validation, investment, and planning departments who wish to gain a global vision of the business of financial institutions and the main risks they face.
  • Professionals within the departments responsible for the implementation and management of risks and in technology departments linked to risk areas.
  • Professionals in regulatory bodies, central banks, and supervisory bodies.
  • Professionals in risk consultancy.
  • Other professionals in the sector are interested in deepening their knowledge of risk management or interested in acquiring the necessary skills to develop their professional career in risk and related areas.

Conclusion

Interested in credit risk training? At Imarticus we offer Credit Risk and Underwriting Prodegree that provides an overview of the main concepts you need for a high-powered career in commercial banking, credit rating, private lending, insurance, corporate credit, and much more. Visit our website today and discover more about our credit risk underwriting courses and credit management courses online.