The scope of investment banking is remarkable. But, due to recent economic shifts, the investment banking industry has faced significant challenges. Following the Covid 19 crisis, banks experienced critical changes in financial regulations and client expectations. They have also witnessed a change in working models, technological advancements, and market democratisation.
More than 30% of private and public sector banks in the economy today have a horde of NPAs (non-performing assets). This also run into quite a loss of a few thousand crores. With such significant changes, it is crucial to look at the future scope and trends of investment banking.
Trends in investment banking
Let's look at the trends in investment banking in 2022.
The consumer is the king
Banks have realised that putting customers first can reap significant benefits. Customer satisfaction is essential to their success. As a result, banks are experimenting with new methods and tools to respond to customer inquiries. In addition, they are focusing on resolving customer complaints fast and increasing customer satisfaction. Basically, they are treating their consumers as kings.
Investing in Big Data
Banks are using master data management and data lakes to use their massive amounts of data. Furthermore, they are investing in big data and hiring a workforce that is well-versed in technology and skills. Banks believe that data becomes a valuable mining resource for discovering client insights. It is also helpful in developing new market strategies and launching new products when modern data analysis tools are used.
Using Artificial Intelligence and Machine Learning
Banks are increasingly relying on the power of artificial intelligence to predict data, launch new products, and close deals more quickly. AI accelerates data processing, automates essential but critical processes, forecasts real-time trends, and so on. That's why banks are allocating budgets to use artificial intelligence and machine learning.
Using Marketing Strategies
Firms and banks are focusing on marketing their new and existing products. With the most recent marketing tools and strategies, they can cover their losses incurred during the pandemic and increase overall profit. In addition, they are using the most recent marketing software and CRM to increase customer satisfaction and popularity.
Scope of investment banking in future
Banking will look very different in the future. As a result, banks must prepare to face changing consumer expectations, emerging technologies, and new business models. That is why the banks need to start putting strategies in place now to help them prepare for banking in the future.
After analysis of the current scenario, it is certain that the field of investment banking has a great scope in the future. But the prerequisite for the same is a lot of rules and regulations. Their implementation and follow are much required.
It is crucial mainly that the big guns of the industry can strengthen the foundation of the banks well enough to prevent them from being affected by anything in the future.
The President and CEO of the Federal Reserve Bank in America brought the world's attention to the fact that it was essential to ensure that none of the banks ever get big enough to fail. But as we can see, especially in our present economic conditions, many banks in India are so big that if they ever forget, there would be grave economic chaos.
Strategies to prevent bankruptcy
There is a general consensus in the global economy that banks are required to be put under scrutiny much more often than they are present. As a result, the governments have begun to brainstorm various schemes and initiatives which would prevent the banks from actually going bankrupt.
The Financial Regulation Depositors Insurance Bill is one such bill that has been passed in the form of a radical change to strengthen banks well enough to not face any damage due to an impending economic slowdown.
While some are trying their best to bring in and develop various mechanisms for developing and strengthening banks, some feel the need for the economy to do away with investment banks altogether. These people justify their statements by saying that such banks only exist for a few people's benefit and not for the whole society.
But the economy is growing in proportion to the growth of the population worldwide. In such a scenario, it is essential for investment banks to evolve enough to serve the economy and society. Therefore, while there is immense scope for the investment banking sector in the future. Professionally trained and skilled individuals are in demand in investment banking.