Contact Us
×

Tag: SEO course

7 Key Skills You Learn In A Digital Marketing Course

Posted on by Imarticus Learning

Discover the Power of Digital Marketing

Digital marketing has become an indispensable tool for businesses in today’s technology-driven world. Whether you are a small business owner or a marketing professional, having a solid understanding of digital marketing is crucial for success. So, what are the key skills you can learn in a digital marketing course? Let’s dive in and explore the seven essential skills that can take your digital marketing game to the next level.

Level Up Your Career with Digital Marketing Skills

best digital marketing course

In a digital marketing course, you will learn a variety of key skills that will help you excel in the digital marketing industry. One of the skills you will learn is search engine optimization (SEO), which involves optimizing your website to rank higher in search engine results. This will increase your website’s visibility and drive more organic traffic. Another important skill is pay-per-click (PPC) advertising, where you will learn how to create and manage effective online advertising campaigns.

Social media marketing is another crucial skill you will learn, which involves utilizing social media platforms to promote your brand and engage with your target audience. Additionally, you will learn about content marketing, email marketing, analytics, and more. These skills are in high demand in today’s digital age and will greatly enhance your career prospects in the field of digital marketing. Let us look at these skills one by one:

1. Search Engine Optimization (SEO)

A digital marketing course will teach you how to optimize your website and content to rank higher in search engine results. This includes keyword research, on-page optimization, link building, and understanding search engine algorithms.

2. Social Media Marketing

Social media is a powerful tool for promoting businesses and engaging with customers. In a digital marketing course, you will learn how to create effective social media strategies, manage social media accounts, and analyze social media data to drive engagement and conversions.

3. Content marketing

Content is king in the digital world. A digital marketing course will teach you how to create compelling and valuable content that attracts and engages your target audience. This includes content creation, content strategy, storytelling, and understanding different content formats.

4. Email marketing

Email marketing is still one of the most effective and cost-efficient marketing channels. In a digital marketing course, you will learn how to build an email list, create engaging email campaigns, and measure the success of your email marketing efforts.

5. Pay-Per-Click (PPC) Advertising

PPC advertising allows you to reach your target audience through paid ads on search engines and social media platforms. In a digital marketing course, you will learn how to set up and optimize PPC campaigns, choose the right keywords, create compelling ad copies, and track the performance of your ads.

6. Analytics and Data-Driven marketing

A digital marketing course will teach you how to collect and analyze data to make informed marketing decisions. You will learn how to use tools like Google Analytics to track website traffic, user behavior, and conversion rates. This information will help you optimize your marketing strategies and improve your ROI.

Digital Marketing Course: Your Path to Professional Excellence

Some key skills you learn in a digital marketing course include understanding the basics of digital marketing, learning how to create effective marketing strategies, mastering various digital marketing channels, gaining knowledge of analytics and data interpretation, and developing strong communication and creative skills.

As a digital marketer, you will have a wide range of career opportunities in areas such as social media marketing, search engine optimization, content marketing, email marketing, and more. Digital marketing is a rapidly growing field with a high demand for skilled professionals, so investing in a digital marketing course can greatly enhance your career prospects.

If you are interested in pursuing a career as a digital marketer, Imarticus Learning offers comprehensive learning programs that can help you gain the necessary skills and knowledge. By enrolling in their courses, you will have access to expert-led training, practical hands-on experience, and valuable industry insights. Don’t miss out on this opportunity to boost your digital marketing career. Visit Imarticus Learning today and take the first step towards a successful career in digital marketing.

Top 5 digital marketing strategies to skyrocket your website traffic

Posted on by Imarticus Learning

If you are in the marketing industry, You must not be unknown from the realms of digital marketing. It is an umbrella term for different types of marketing that use digital technologies to communicate with customers and prospects. This blog post will cover five powerful digital marketing strategies that can get implemented today to help skyrocket your website traffic!

Successful marketing in today’s digital world requires a comprehensive and dynamic web presence that reaches the right audience, drives targeted traffic to your website, and convinces visitors into converting. It is where leading-edge SEO (Search Engine Optimization) comes in: it helps you increase rankings on search results pages by using best practices, including content writing, on-page optimization, link building, and technical SEO.

Here are five critical tips to help you create an effective digital marketing plan to skyrocket your website traffic.

Social Media Marketing

It is crucial to have an active social media presence, including Facebook and Twitter accounts, and have a well-designed website with share buttons for each site page. Make sure you engage with customers on these platforms by responding quickly and being transparent about who you are – this builds trust and can help convert leads into customers.

Email Marketing

Another critical element of a successful digital marketing plan is email marketing. It involves collecting the contact information of potential and current customers through an opt-in form on your website, then sending them periodic emails that include valuable content such as blog posts, infographics, eBooks, or case studies.

Paid Search (PPC)

Paid search is a form of online advertising that allows you to place ads on third-party partners’ websites, such as Google and Yahoo!. When one types a keyword related to your business into one of these search engines, they will see your ad as a result. Paid search can be an effective way to reach new customers and drive traffic to your website.

Conversion Rate Optimization (CRO) 

It is the process of improving the percentage of visitors who take the desired action on your website, such as filling out a contact form or making a purchase. CRO includes tactics like A/B testing, user experience design, and lead capture forms.

Video marketing

 Video marketing is one of the most powerful digital marketing tools out there. It can help you skyrocket your website traffic and reach a wider audience. Creating videos relevant to your target market can attract more visitors to your website. You can also use videos to promote your products or services and increase sales.

By incorporating these five digital marketing strategies into your overall plan, you can create a powerful web presence that will help you increase website traffic and convert more leads into customers.

Become a Digital Marketing Pro with Imarticus Learning

Our Digital Marketing course provides students with a comprehensive and in-depth understanding of Digital Marketing concepts in a more practical scenario. This Digital marketing training offers a highly collaborative approach that emphasizes several capstone projects, job-ready skills, and guaranteed job interviews.

Course Benefits for Learners:

  • Students develop a deep understanding of marketing concepts, including SEO, Content, Social, Paid Media, and ORM. 
  • Case studies provide students with an inside look at the marketing techniques that huge firms employ to maintain their competitive edge.
  • Impress employers & showcase skills with digital marketing courses recognized by India’s prestigious academic collaborations.

Contact us via the chat support system, or drive to one of our training centers in Mumbai, Thane, Pune, Chennai, Bengaluru, Delhi, and Gurgaon.

Content Mareketing Trends – How an SEO course improve your resume

Posted on by Imarticus Learning

Just like SEO is essential in developing a robust website, it can also help build a resume to catch the recruiter’s attention. There are a considerable number of factors that are common between building a website using SEO and developing a resume. Therefore, individuals can consider opting for an SEO course, such as HubSpot content marketing certification, as it provides considerable ideas about how to employ SEO to optimize a resume. 

How can an SEO Course Improve Your Resume?

Once you know the correct keywords and get knowledge on how to use them in proper places, it is pretty easy to frame a resume that can grab a recruiter’s attention. Here’s how you can go about it.

 

  • Create an Eye-catching Headline 

 

Similar to a website, an attractive resume will get maximum attention. As in the case of a website, framing an eye-catching headline gets the most clicks and thus increases traffic; formatting a proper headline in a resume can help managers skim through it fast, focusing on pointers relevant to the job role. 

Thus, rather than highlighting employers’ names, highlight job roles to seek attention about previous experiences. On the other hand, if the job roles aren’t impressive, making short paragraphs about job responsibilities is advisable. Additionally, make sure to use correct language while framing a headline to portray the right information. 

 

  • Use Relevant Keywords 

 

A website might contain informative content, but there are chances it hasn’t reached its targeted audience due to poor use of keywords. Similar to this, if a candidate hasn’t used proper keywords in the right places, then the resume might not reach the correct person. 

Nowadays, most recruiters use an applicant tracking system (ATS), and proper use of keywords can help you to pass the machines to reach a human hand. Apart from this, ATS also focuses on relevant context rather than keywords. So, just like a website, it is important to use the keywords in the right context. 

 

  • Add Social Media Profiles

 

A hyperlink to social media in a website helps to boost traffic, reach customers and interact with the audience. It also allows sharing, pinning or liking content. Similarly, a hyperlink to professional profiles from resumes can portray a candidate’s personality, personal brand and industry knowledge.

Most recruiters prefer to look at LinkedIn profiles as it provides relevant information about the candidate concerning certifications, courses, connections, education, and other factors. If you use social media professionally, then it is advisable to link those as well. 

 

  • Include Relevant Hyperlinks 

 

Much like a website, using hyperlinks can be beneficial in a resume. In websites, hyperlinking to a higher authority website can pass link juice to the concerned website to develop its authority. Additionally, a relevant hyperlink will give a reader all-around information about a particular topic, product or service. 

Similarly, hyperlinking to professional websites like GitHub and LinkedIn will portray all-around information about a candidate and help recruiters understand the applicant better. 

 

  • Streamlining the Content Flow Properly

 

It is important to frame a website properly to provide information in a particular order. Similarly, providing information in a correct manner is important in a resume. To know how to frame content properly, candidates can opt for a digital marketing certification course. Except this, any SEO course can provide relevant framing content, including HubSpot content marketing certification. 

best digital marketing courses in IndiaImproper framing of a website provides unarranged information, thus confusing the reader. Also, due to this improper framing, the user experience gets hampered, and the bounce rate increases resulting in a decline in SERP ranking. Similarly, improper resume framing might lead to the rejection of a candidate. On the other hand, recruiters and hiring managers usually first skim the resumes, and if framed correctly, it can attract them, resulting in acceptance.

Benefits of HubSpot Content Marketing Certification

 

  • It teaches the importance of storytelling.
  • Provides details about content marketing.
  • This course helps generate content ideas.
  • Teaches long-term content planning.
  • Provides content creation framework.
  • Teaches how to promote content effectively.
  • Gives information on measuring and analyzing content. 
  • Promotes growth mentality. 

 

Thus, SEO knowledge is handy to produce a good resume, and candidates can opt for a digital marketing certification course to know more about SEO.