Digital Marketing Trends That Should Be on Your Radar in 2023

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Digital marketing is one of the most important marketing tools currently at work. Its main goal is to ensure that the product or service advertisement reaches the correct customer base. The methods of digital marketing include SEO, content marketing, social media marketing and more. Digital marketers across the globe are coming up with new innovative methods to increase sales through digital marketing, giving rise to a whole lot of new trends. 

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Here is a list of digital marketing trends that all digital marketers need to keep track of in 2023. 

What is digital marketing and why is it important? 

Marketing through digital channels to promote the service or product to the right customer base is known as digital marketing. This can be done through social media marketing, content marketing, email marketing, and SEO to name a few. 

Digital marketing is a little different from traditional marketing because it helps the company reach a more niche audience with the help of digital tools. It is probably the most important method of advertising in present times. Even small and medium businesses can reach their target audience better through digital marketing, making it a crucial part of businesses today. 

The best digital marketing trends that you should look out for in 2023 

Since digital platforms are constantly evolving, brands have to keep updating their marketing tactics to match speed. It is also important to remember that different generations are using digital platforms today, which means customised advertising is crucial. So, here is our expert’s pick of the trends in the digital marketing world that will be a hit in 2023. 

Social causes and inclusivity 

Most users on social media platforms belong to the millennial or gen-Z generations. These people are more likely to be attracted to products and services that advocate a social cause or promote inclusivity. Brands that promote these causes and have a more inclusive approach to advertising will have greater reach. 


Marketing through influencers is nothing new, but it will be a bit different in 2023. Brands marketing products with the help of celebrated influencers with millions of followers are losing customers because of a lack of connectivity to the common mass. People are more likely to trust small-time creators, especially those who advocate for specific social causes. We predict a rise in people buying products these influencers promote. 

Interactive websites

A website interface that users can interact and have fun with will have a huge impact on marketing in 2023. It is known as the ‘gamification’ of websites. Including game elements, such as spinning the wheel for offers, finding an avatar and winning a prize, will attract more customers to your website and increase your chances of boosting sales. 

Short-form videos 

This could come as no surprise that short-form video ads will dominate the market even in 2023. TikTok videos, Instagram reels, and YouTube shorts are all attractive to younger consumers and using these to promote your products will bring positive results. 

Audio-based marketing 

Studies have shown that most podcast listeners are likely to check out the products or services advertised in podcasts they listen to. This is not a well-saturated niche yet, but it could be crucial for brands to understand the importance of audio-based marketing in 2023. 

Messaging apps 

Marketing through emails and texts is becoming too common these days. People are also likely to ignore app notifications that carry advertisements. That is why, brands have turned to private messaging apps, such as WhatsApp and Telegram, to reach more customers across the globe. 

Voice optimised content 

With the rise in the use of voice assistants such as Google Assistant, Alexa, and Siri, consumers are more likely to come across ads curated for voice content. That is why, brands should optimise their websites for voice search to reach another niche of consumers. 

User-generated marketing

Social media marketing has various layers to it. And, one of them is user-generated marketing. It simply refers to using the positive reactions of previous users of a product or service to garner more customers. Using their pictures or video messages could be a great way to do so. 


In 2023, we can expect to see big changes in the way brands reach their customers. The internet and its users change every day. So, the ways in which brands interact with these users will also have to change. Studying digital marketing can help you understand this change and make a career out of it.

If you want to learn more about digital marketing and accelerate your MarTech career in 2023, we recommend you try the Imarticus Advanced Certification In Digital Marketing And MarTech By IIT Roorkee. You will be coached by industry specialists and learn job-relevant skills like media planning and buying that will boost your career in the digital marketing industry. 

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