Business Intelligence: Knowing The Business, Market Demand, Customers and Competition as a CEO

Business Intelligence: Knowing The Business, Market Demand, Customers and Competition as a CEO

In today’s digital age, businesses must clearly understand their data to stay competitive. With the data, business owners can make more informed decisions and help the business thrive in the competition. This process of acquiring information which assists intelligent decision-making is known as business intelligence (BI). 

Business intelligence is an architecture that helps collect and analyse data to discover meaningful information about the business. This blog will discuss business intelligence, its applications and the various tools used in the process. To learn the practical applications of BI, get a certificate course in management

What is Business Intelligence? 

Business intelligence allows businesses to analyse their accessible data and convert it into actionable intelligence. This information is presented in the form of reports, dashboards, graphs, charts, summaries and many more, making it easier for managers, executives and other officials to read and comprehend. 

By understanding this data, stakeholders can understand their market, competition and audience. In the BI process, businesses collect data from their internal systems and external sources, prepare it for analysis, test queries against the data and create an organised outcome. 

To become an efficient leader, you will have to make informed decisions for the benefit of your organisation. There are several credible CEO training programmes that will help you gain the necessary management and leadership skills. 

The primary purpose of incorporating BI initiatives is to make better business decisions. This will help organisations increase revenue, gain a competitive advantage over business rivals, and improve operational efficiency. 

How Does Business Intelligence Work?

Different organisations have different goals. In order to track the performance of the company against these set goals, they gather the data needed, analyse it and decide which actions they must take to reach the goal. 

Raw data is collected from the various business systems. This data is then processed and stored in data warehouses, applications, the cloud and files. Once stored, users can access this data to analyse and answer any business queries. 

There are also various data visualisation tools that convert the raw data into graphs or charts, which are then presented to any of the critical stakeholders or decision-makers. 

Business Intelligence Methods 

Business intelligence is an umbrella term covering the methods and processes of collecting, storing and analysing data from various business activities and operations to optimise performance. All these methods combine to create a comprehensive business view that helps decision-makers make better, actionable decisions. 

Some of these processes are as follows: 

  • Reporting: Sharing the data analysis with the decision makers to draw suitable conclusions and make decisions. 
  • Data mining: Using statistics, databases and ML tools to discover the trends in large datasets. 
  • Benchmarking and performance metrics: Comparing the present performance data to the historical data for tracking performance against the goals, generally with customised dashboards. 
  • Descriptive analytics: Find out what happened with the help of preliminary data analysis. 
  • Querying: Asking any data-specific questions for the BI tools to pull the answers from the data sets. 
  • Data visualisation: Converting the data analysis into visual representations like graphs, charts, and histograms to easily consume the data. 
  • Statistical analysis: With the data from descriptive analysis, further explore the data with statistics, like how a particular trend occurs and why. 
  • Visual analysis: Exploring data with the help of visual storytelling in order to communicate insights on the fly and stay in the flow of analysis. 
  • Data representation: Compiling a number of data sources, identifying the measurements and dimensions and preparing that for data analysis. 

With a certificate course in management, you will gain hands-on experience with these BI methods. 

How Companies Benefit from Using Business Intelligence Tools

Business intelligence tools help speed the process of information collection, analysis and performance evaluation. They help companies reduce inefficiencies, identify growth areas, flag potential issues and find new revenue streams. 

As the CEO of a company, you will want to use the BI tools to the advantage of your company to transform the performance of your business. 

Some of the benefits of including BI in company operations are as follows: 

  • Insight about customer behaviour and shopping patterns. 
  • Increased operational efficiency of processes. 
  • Clear benchmarks on the basis of past and present data. 
  • Accurate tracking of marking, sales and financial performances. 
  • Immediate alerts regarding customer issues and data anomalies. 
  • Analyses which can be shared across departments in real-time. 

Previously, BI tools were only used by IT users and data analysts. Now, self-service BI platforms make BI available for everyone — from operations teams to executives. If you want to learn about the various BI tools, a CEO course from an accomplished institute can help you understand the intricacies of it. 

Impact of Business Intelligence in Six Critical Areas of Business 

BI helps in boosting the performance of six key areas of a business. These six areas are: 

  • Sales and marketing: Get access to sales and marketing performance, customer buying trends and behaviour, which helps ensure that future marketing initiatives are effective. 
  • Customer experience: All customer information can be accessed in one place. This helps direct resources to areas of concern, positively impacting customer support and engagement. 
  • Operations: Improve the operations with automatic routine analytics, reducing issues, refining processes, and boosting productivity. 
  • Stock control: Automatic data analysis and reporting help accelerate fulfilment, improve stock management, and anticipate buying trends. 
  • Finance: A custom dashboard offers a holistic view of the business's financial health. By studying past data, trends can be predicted, and risks can be calculated. 
  • Security and compliance: Centralising data to improve transparency and accuracy makes it easier to discover any errors and reduce compliance risks and security issues.

The Future of Business Intelligence 

BI is constantly growing and evolving to keep at par with the business needs. Hence, current trends are analysed each year to keep users up-to-date on the new additions. Artificial intelligence and machine learning will continue to grow. Businesses can incorporate AI insights for a broader BI strategy. 

Since businesses strive to become more data-driven, efforts for sharing data and collaborating will increase. Data visualisation will become even more crucial for working across teams towards the same goal. Each year, business intelligence continues to adopt new technology and innovation for the users. 

Enrol in a credible CEO course to learn about BI and stay ahead in the competition. 


Business intelligence offers businesses real-time sales tracking, allowing users to discover insights regarding customer behaviour, predict problems and forecast profits. A number of industries, such as insurance, retail, oil, etc, have adopted BI technology, and more continue to join each year. 

If you want to learn about business intelligence and how it is used for making informed decisions, you can check out the Strategic Chief Executive Officers’ course by Imarticus. This Chief Executive Officer course, designed in collaboration with IIM Raipur, has been created to train you in cutting-edge leadership, business and strategy topics. 

Enrol with Imartcus today! 

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