As an owner of a small business company, your primary focus should be on spreading awareness about your products/services. Using email marketing, you can connect with potential customers and generate leads. With digital marketing online training, you’ll know how to cater to your marketing audience. Pitching through emails is a great strategy; however, it needs to be customised according to the client’s needs. Let’s have a look at some ways in which you can form great email marketing strategies for a small business.

Steps to Create an Effective Email Marketing Strategy for a Small Business

• Adding a personalised recipient name in the subject field or in the body of the email

Most emails are sent in bulk with generalised information throughout their content. However, when a marketer chooses to customise it by adding targeted names, it is bound to perform better and generate more leads. Apart from their names, other areas of interest are incorporated throughout the email so that they can relate and connect with the message. A generalised email is most likely not opened since it could be treated as a spam email. 

• Avoid using email templates

Most email templates are used by a large number of people. The information and language of speeches in those emails are so overused that it has no impact on the reader. Anyone with social media marketing training might use these templates to pitch for their brand deals. However, marketers who put in more effort to write these emails from scratch have better performances and results. Customising an email allows you to incorporate your branding as many times as you find it right. You will have complete freedom over the design of the email and every personal touch will make it more eligible to generate leads.

• Sending different types of emails and analysing their results

In order to understand which email type works best for the small business company, the email marketer needs to send customised emails with different strategies. Some emails should have the same branding information, some should have different subject lines, some should have authentic plug-ins from the websites, etc. With these types of emails, the marketer needs to analyse which email performs better than the other. The positive response to a certain type of email can then be used as an example of that particular topic.

• Add sign-up sections and pop-ups throughout your website

When you use social media, you can only share your brand’s information based on the style in which you are maintaining your feed. By asking your audience to sign up for your newsletters you are promising them to offer exclusive information that they will benefit from. Incorporating these sign-up options creates an audience which has provided their consent to see what your business is up to. 

Also, keep in mind that you shouldn’t ask for unnecessary information. Just an email address would be sufficient. Do not spam your subscribers with unnecessary emails at unpleasant times. Be strategic and thoughtful.

• Most content writers and marketers are unprofessional

Taking an email marketing course would help writers and marketers in forming a professional understanding of how to communicate with their clients. Without professional guidance, it is hard to understand the right way of proceedings with these emails. No personal comment or biased opinion should be mentioned throughout the email. A respectful stance should be maintained at all times.

• Sending consistent emails is the key

When a person has subscribed to receive your emails, you should send them a welcoming email with all the information that they can look forward to. This will solidify their decision of choosing to hear from you. You should also send occasional emails during times of festivals, wishing them prosperity. You should alert them in times of any seasonal sales that they should look forward to. Give them early access features which will make them feel special and they will show better results. Send them emails whenever they make any transaction on your website and always keep in touch with them while carrying forward with their orders.

• Choose a design that is responsive and looks the same on desktop and mobile

Various email designs look a certain way when viewed on a desktop and completely different when viewed on a mobile phone. Make sure that the design or format that you are choosing for your email is compatible with both devices as people are heavily dependent on them both.

Conclusion

In order to learn more about an efficient email marketing course, you should check out Imarticus. Imarticus offers a Postgraduate Program in Digital Marketing which will guide you and help you improve the skills that are required for efficient digital marketing. 

The secret to creating email marketing strategies that guarantee success

Emails are a part of today’s daily life. Apart from sending and receiving emails to and from colleagues, friends, and family, you get many emails from businesses. Some emails from various brands are expected, and some are out of the blue.

With over four billion daily email users, email marketing is integral to any successful online and traditional business. Email marketing is used by one in every two media planners, but creating and sending emails that translate into business success is easier said than done. More than 306 billion emails are sent daily. With such a massive volume, it is essential to know how to make your email stand out from the crowd and achieve its desired objective.

Here are some secrets to creating email strategies that guarantee success:

What is email marketing?

Email marketing is a communication and outreach medium for brands and businesses to reach prospective and existing customers. Email marketing can be used in various ways, like sending welcome emails, reminders, marketing communication, or information at a mass level to subscribers in your email list. Therefore, obtaining permission from users whom you are trying to contact via email with your message is critical.

An email marketing campaign can drive sales, brand awareness, engagement, leads, and revenue. Depending on your objective, you can use email marketing effectively to reach your target audience with the right message. Email marketing can be learned as part of a standalone email marketing course or overall digital marketing online training.

Seven secrets to creating email strategies that guarantee success

1.       Invested subscribers

There is no point in sending emails to a database with contacts either not interested or not part of your target audience. Instead, focusing on getting invested subscribers to your list is practical. In other words, populate your email contact list with email addresses of people that have expressed interest in receiving emails from you and have some exposure to your brand. An active list of email subscribers drives better returns and click-through rates for a business.

2.       Personalized communication

Personalization is one way of making emails stand out from the crowd. With customized email tags, personalize your communication with your users. It can include details like name, birthday, geography, or any other element to help establish a relationship with your end user. Always remember that privacy is a double-edged sword where extreme personalization can seem like an invasion of privacy. As a result, it is critical to maintain the right balance between personalization and privacy for effective communication.

3.       Brief subject-lines

Many people open emails based on their subject line. In other words, email subject lines are essential for the success of any email marketing campaign. Emails with subject lines ranging from 6-10 words have the highest open rate. It may seem like a single sentence, but getting the correct email subject line is more complex. Always remember that you need to achieve more with less when creating email subject lines for a better chance of success.

4.       The right time

Selecting the right time to send your emails is crucial. Unfortunately, there is no standard right time for sending out emails. It depends on when your audience has the time to engage with the brand’s email communication. Picking the right time is also dependent on the industry.

5.       Include value

An email marketing campaign can deliver immense value to the business only when the company is willing to include value for its end users. So, depending on your industry and business, you can offer information guides, e-books, discount coupons, free shipping, or any other value to the end users to boost engagement and click-through rates.

6.       Optimize for mobile

Optimizing your emails for mobile is essential, as around 80% of internet users own a mobile phone. It is challenging to craft a successful email marketing campaign without a mobile-friendly design. Optimizing for mobile requires creating one-column emails, placing important text-centred ones, and including a clear CTA with bigger font and smaller images. Irrespective of where end users access emails, it would help you to create high-quality emails.

7.       Segment subscribers

It is always a good idea to segment your subscribers. The segmentation can be based on age, geography, stage in the funnel, or any other component that works for your brand. The idea is to not go with a generic message to your email list. Instead, refine the messaging strategy to contact the right person, with the right message, at the right time.

The above secrets can help you build a successful email marketing campaign. In addition, learn more insights about how the internet and search engines function by opting for the best digital marketing online training course.

If you want to learn more about building a career in digital marketing or enrolling in an email marketing course, contact us through chat support, or drive to any of our training centers in Mumbai, Thane, Pune, Chennai, Bengaluru, Delhi, Gurgaon, or Ahmedabad.