How to plan an effective email marketing strategy for a small business

best iit digital marketing course

As an owner of a small business company, your primary focus should be on spreading awareness about your products/services. Using email marketing, you can connect with potential customers and generate leads. With digital marketing online training, you’ll know how to cater to your marketing audience. Pitching through emails is a great strategy; however, it needs to be customised according to the client’s needs. Let’s have a look at some ways in which you can form great email marketing strategies for a small business.

Steps to Create an Effective Email Marketing Strategy for a Small Business

  • Adding a personalised recipient name in the subject field or in the body of the email

Most emails are sent in bulk with generalised information throughout their content. However, when a marketer chooses to customise it by adding targeted names, it is bound to perform better and generate more leads. Apart from their names, other areas of interest are incorporated throughout the email so that they can relate and connect with the message. A generalised email is most likely not opened since it could be treated as a spam email. 

  • Avoid using email templates

Most email templates are used by a large number of people. The information and language of speeches in those emails are so overused that it has no impact on the reader. Anyone with social media marketing training might use these templates to pitch for their brand deals. However, marketers who put in more effort to write these emails from scratch have better performances and results. Customising an email allows you to incorporate your branding as many times as you find it right. You will have complete freedom over the design of the email and every personal touch will make it more eligible to generate leads.

  • Sending different types of emails and analysing their results

In order to understand which email type works best for the small business company, the email marketer needs to send customised emails with different strategies. Some emails should have the same branding information, some should have different subject lines, some should have authentic plug-ins from the websites, etc. With these types of emails, the marketer needs to analyse which email performs better than the other. The positive response to a certain type of email can then be used as an example of that particular topic.

  • Add sign-up sections and pop-ups throughout your website

When you use social media, you can only share your brand’s information based on the style in which you are maintaining your feed. By asking your audience to sign up for your newsletters you are promising them to offer exclusive information that they will benefit from. Incorporating these sign-up options creates an audience which has provided their consent to see what your business is up to. 

Also, keep in mind that you shouldn’t ask for unnecessary information. Just an email address would be sufficient. Do not spam your subscribers with unnecessary emails at unpleasant times. Be strategic and thoughtful.

  • Most content writers and marketers are unprofessional

Taking an email marketing course would help writers and marketers in forming a professional understanding of how to communicate with their clients. Without professional guidance, it is hard to understand the right way of proceedings with these emails. No personal comment or biased opinion should be mentioned throughout the email. A respectful stance should be maintained at all times.

  • Sending consistent emails is the key

When a person has subscribed to receive your emails, you should send them a welcoming email with all the information that they can look forward to. This will solidify their decision of choosing to hear from you. You should also send occasional emails during times of festivals, wishing them prosperity. You should alert them in times of any seasonal sales that they should look forward to. Give them early access features which will make them feel special and they will show better results. Send them emails whenever they make any transaction on your website and always keep in touch with them while carrying forward with their orders.

  • Choose a design that is responsive and looks the same on desktop and mobile

Various email designs look a certain way when viewed on a desktop and completely different when viewed on a mobile phone. Make sure that the design or format that you are choosing for your email is compatible with both devices as people are heavily dependent on them both.


In order to learn more about an efficient email marketing course, you should check out Imarticus. Imarticus offers a Postgraduate Program in Digital Marketing which will guide you and help you improve the skills that are required for efficient digital marketing. 

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