Last updated on March 26th, 2024 at 11:47 am

Planning to learn Pay Per Click advertising? Read on

PPC stands for pay per click. It is a common practice to advertise on Google, and it can be a very effective way to draw attention to your company from potential clients. But before you start spending money on ads, you must understand how PPC works. In this guide, we'll walk through everything from budgeting and targeting strategies to reporting so that you can use PPC effectively in your business by the end of this post!

What Is PPC?

PPC stands for Pay Per Click. It's a form of online advertising that allows you to pay when people click on your links or ads. PPC ads are at the top of search engine results pages, so they're more likely to be clicked than other forms of online advertising, like banners and display ads. This can be good news if you're trying to drive traffic from organic search results.

How to get started with PPC?

First, you need to create a Google Ads account. Then, set up a campaign by clicking "Create Campaign" and filling out the fields with your information. You should choose a budget for your campaign and target audience, including geo-targeting options and device bid adjustments based on what devices people use to access the internet (e.g., desktop vs. mobile). 

You can also choose day-time or night-time bidding if it makes sense for your business model or website experience during these times. Finally, there are two other additional settings that we recommend looking at when setting up PPC ads: Location Bid Adjustment and Device Bid Adjustment.

How much can you spend on PPC?

PPC advertising is an excellent method to get your brand in front of potential customers. You can spend as much or as little as you want, and even start with a small budget and work your way up.

However, it's also important to remember that not every ad will work for every keyword. This isn't necessarily bad; if an ad doesn't appear when someone searches for "buy something," it's pointless to pay for clicks on those terms. But sometimes people will click through on one phrase but not another—and this could be because they were looking specifically at what they wanted to buy at that moment (for example: "buy a computer"). 

In this case, PPC advertising could be helpful because it allows users who stumble upon exciting content on a website without knowing beforehand what type of product or service might interest them most!

Learning PPC is a great way to grow your skill set. It's an opportunity to learn marketing, how to run a business, and how to manage a budget.

Discover a Pay-per-click marketing course with Imarticus Learning

Businesses rely on the most recent technology and digital channels in the digital transformation era to communicate with their potential customers. We have created this advanced digital marketing certification course and MarTech course with IIT Roorkee for those interested in the best online marketing course who want to learn the field's foundations from a prestigious university.

Course Benefits For Learners:

• Students can learn pay-per-click advertising from some of India's top teachers and specialists through live online sessions and conversations.
• Our competent mentors will support your objectives as you advance through the program.
• To build a fulfilling career in digital marketing and MarTech, learn the most recent tools and approaches, comprehend new trends and algorithms, and work on digital marketing projects.

Contact us through chat support, or visit one of our training centers in Mumbai, Thane, Pune, Chennai, Bengaluru, Delhi, Gurgaon, or Ahmedabad.