Contact Us
×

Day: February 8, 2023

10 key steps to effective content marketing

Posted on by Imarticus Learning

Content marketing is a vital aspect of a business’s digital marketing plan. It entails producing and distributing valuable, relevant, and consistent content with the ultimate goal of eliciting profitable customer action. However, creating an effective content marketing strategy can be a challenging task.

In this post, we will cover ten key steps to help you create and execute a successful content marketing strategy that delivers results. From identifying your target audience to measuring your success, these steps will guide you in creating a content marketing plan that works for your business.

Define your target audience

Understanding the demographics, interests, and needs of your target audience is essential for crafting content that effectively speaks to them. By identifying who your target audience is, you can tailor your content to their specific wants and needs, making it more relevant and engaging.

Set your content marketing goals

It’s important to establish clear and measurable goals for your content marketing efforts. These goals should align with your overall business objectives and be specific, attainable, and relevant. Examples of content marketing goals could be to increase brand awareness, generate leads, or drive website traffic. Having defined goals will help guide your content creation and ensure that your efforts are focused and aligned with your business goals.

Conduct a content audit

Before embarking on a new content marketing strategy, it’s essential to take stock of the content you already have. A content audit will allow you to evaluate the performance of your existing content and determine what’s working well and what areas need improvement.

Create a content calendar

A content calendar is a plan for the creation and distribution of your content. By scheduling your content in advance, you can ensure that your content aligns with your content marketing goals and that it’s being created and distributed consistently. A content calendar also makes it quicker to plan for special events or promotions, and it provides a clear overview of your content schedule.

Engage with your audience

To enhance the effectiveness of your content, it is crucial to engage with your audience by fostering interaction and soliciting feedback. This helps to keep your audience involved and ensures that your content is aligned with their needs and preferences.

Choose the right formats

With so many different content formats available, it’s important to choose the ones that will work best for your target audience and content marketing goals. Some of the most popular content formats include blog posts, infographics, videos, ebooks, and social media posts. Each format has its own strengths and weaknesses, and the ideal come up will depend on your target audience, goals, and resources.

Produce high-quality content

The quality of your content is key to its success. Your content should be engaging, relevant and provide value to your target audience. It should be well-researched, well-written, and free from errors.

Promote your content

Simply creating high-quality content is not enough to achieve your content marketing goals. You also need to get your content in front of as many people as possible. This can be achieved through promotion strategies, such as social media sharing, email marketing, paid advertising, or influencer partnerships.

Measure and analyze your results

It is also essential to measure and analyze the results of your content marketing efforts. This can be done by tracking key metrics such as engagement rates, conversion rates, and audience demographics.

Continuously iterate

Finally, it is important to continuously iterate and refine your content marketing strategy. Regularly review the results of your efforts and make necessary adjustments based on the insights you have gained.

By implementing these ten steps, you can create a successful content marketing plan that produces results. However, if you want to gain a deeper understanding and become an expert in the field, consider obtaining a content marketing certification.

Discover a Career in Digital Marketing with Imarticus Learning.

best digital marketing course

Our digital marketing course with placement assists you in building a successful career in this exciting and fast-paced industry. Imarticus Learning provides comprehensive training in all aspects of digital marketing, including SEO, pay-per-click advertising, social media marketing, and more. Our industry-expert instructors use real-world examples and hands-on projects to ensure that you are prepared to excel in the field.

Course Benefits for Learners:

  • This SEO course will help learners to understand how to optimize a website for search engines, improve search engine rankings, and drive more organic traffic to a website.
  • The digital marketing certification course is taught by experienced industry professionals who bring their real-world experience to the classroom and provide insights and advice to help you succeed.
  • The self-paced, online format of the course enables you to fit your education into your busy schedule by allowing you to learn at your own pace.

Contact us through the chat support system, or drive to our training centers in Mumbai, Thane, Pune, Chennai, Bengaluru, Delhi, Gurgaon, or Ahmedabad.

Machine Learning and Artificial Learning – Explain its interrelation

Posted on by Imarticus Learning

The computer industry has presented us with boons to advance our future in unimaginable ways with machine learning (ML), artificial intelligence (AI) and data science. These three components are dominating the industry and have been making lives easier since their inception. 

These things might be separate branches, but they are interrelated with one another. If you are taking up an AI certification separately, then you must also understand machine learning and data science as a whole. Due to their interrelation, job opportunities in these fields are trending, making them the industry’s most demanding professions. 

In this article, we will discuss the interrelation between AI and ML, their scopes, applications and benefits in the current world. 

What are artificial intelligence and machine learning? 

According to Statista, the forecast for the global growth of AI in the software market from 2019-2025 would be approximately 54%. The forecast size would reach more than US $22.6 billion. AI and ML reduce human labour and make it possible to gain accurate results in no time. 

But the question arises, what are AI and ML? Well, let’s find out. 

Artificial Intelligence (AI) 

machine learning course

Artificial intelligence is the field of computer science that mimics human intelligence to perform various tasks like speech and image recognition, decision-making, and calculations. It is built using techniques and algorithms of natural language processing or computer vision. AI intends to be intelligent enough to replace human activity in the future. 

Machine Learning (ML) 

Machine learning is a subfield under AI. It is used to make future predictions over a particular problem based on pre-loaded data. One of the finest examples of the usage of ML is to decipher whether an email is spam or not. The email provider helps you detect spam by using various algorithms like regression and classification. ML also has a subfield called deep learning inspired by the working procedure of the human brain. 

Interrelation between AI and ML 

AI and ML fall under the same domain. Machine learning is a subfield of artificial intelligence. Even though they are related inherently, they are not synonymous. Let’s read about their connection. 

Focus on developing new programs

AI and ML have similar outcomes – managing intelligent software and handling more complex tasks. Both AI and ML are incorporated into companies to take over human tasks and finish them quickly. The procedure might differ between the two, but the objective is the same. 

AI intends to mimic human activity, whereas ML uses historical data to automate the results. 

Machine learning as an extension of artificial intelligence 

Machine learning can be used in AI applications to improve upon them. Ml is capable of answering on its own without the need for additional programming. 

Reliance on data 

Both ML and AI rely on data for gaining results. It is often overlooked, even though they play a crucial role in computer programming. The predictions are made via ML, acting as a middleman between artificial intelligence and data science. AI extracts and understands the data, and ML, on the other hand, helps in concluding and proceeding with the data. 

A fine example of the collaborative work between AI and ML is self-driving vehicles. Sensors collect the images, which are then processed through ML, helping to make quick, concise decisions. However, gathering accurate data is the key here. 

Benefits, scopes and applications of artificial intelligence and machine learning

McKinsey and Company have predicted that AI and ML will develop an additional economic output of around $1.3 trillion in 2030. Servion Global Solutions have also specified that by 2025, 95% of customer interactions would be taken over by AI. 

Here we have listed the different benefits, scopes and applications of AI and ML. 

Benefits 

One of AI and ML’s primal benefits is increasing the organisation’s performance. Since data is an extremely valuable component of an organisation, utilising that data is the key to the organisation’s success. For example, since manual data preparation takes a considerable amount of time, automating the procedure would be easier and allows the data to be streamlined. This, in turn, would lead to a seamless business performance without the wastage of any resources. 

Besides, AI and ML also help transform the customer experience by personalising the customer experience. Due to this, the rate of customer retention is more than the traditional selling experience. 

Scope 

ML and AI possess tons of scope both in the present and future. 

  • Automation: AI aims to automate any repetitive high-volume task by setting up a reliable system saving loads of time. ML uses historical data to formulate future forecasts.
  • Producing intelligent products: AI and ML can turn conventional products into intelligent commodities. It works much better when they are paired with conversational platforms and bots.
  • A progressive learning method: AI and ML algorithms can train machines to perform any desired functionality. These algorithms also work as predictors and classifiers.
  • Data Analysis: Machines learn data from analysing and identifying accurate data sets. This becomes very important in any organisation. Furthermore, the use of neural networking helps immensely in training these machines. 

Applications 

Machine learning and artificial intelligence are applied in day-to-day tasks. A few examples are listed below:

  • Chatbots 
  • Image recognition systems 
  • Curating smart content 
  • Voice assistants 
  • Autonomous vehicles 
  • Traffic prediction 
  • Product recommendations 
  • Email spam and malware filtering 
  • Online fraud detection

Conclusion 

The evolving aspect of AI and ML make them hot topics with innumerable future job prospects. If you wish to switch your career for the better, then you can check out Imarticus Learning’s artificial intelligence and machine learning certification course by IIT Guwahati, presented in collaboration with IIT Guwahati. Taught by top IIT faculty, this IIT artificial intelligence course would give you good job opportunities. 

What is the purpose of a leadership program for supply chain professionals

Posted on by Imarticus Learning

A leadership program for supply chain professionals has been designed to provide opportunities to supply chain professionals to help them perform better and assume leadership positions for manufacturing and logistics businesses. It impacts a supply chain executive or manager positively and equips him/her with technical, functional and leadership skills to handle a variety of roles within the two industries mentioned above. The program’s purpose is to accelerate talent early on to help the business and provide career growth to the professional.

Purpose and significance of online leadership program for supply chain professionals

A leadership program will help you to develop the skills mentioned above in the following domains of the supply chain industry:  

  • Manufacturing
  • Purchasing
  • Warehousing
  • Inventory management
  • Demand planning
  • Transportation
  • Customer service

Supply chain management consists of complex organisational operations and it affects the full spectrum of business and helps create and develop industry-based products and services. When the supply chain professionals are trained effectively in leadership, then the organisations benefit in areas like sales, production, distribution and marketing.

It helps you, as a professional, to gain an outlook on the industry from the perspective of senior personnel in management or as an owner of a company. During the program, you will understand how to optimise operations and how to take decisions to improve the business. After the leadership training is concluded, the operations become quicker and the chances of committing errors are reduced.

A leadership program for supply chain professionals also trains you in the following: 

  • Building an effective business development plan
  • Strengthening the core competencies of the organisation

Every business is experiencing the boon of globalisation, resulting in the rise of MNCs. This is why supply chain logistics management has become excessively complicated. Since the business is spread across different economies, there are different markets, labour laws, tax systems and import/export regulations. Therefore, managing a business’s supply chain network in an MNC is all about handling multiple departments, partnering organisations and personnel, and departments.

On the other hand, in smaller companies and startups, supply chain managerial leaders in a company can handle all the logistics operations by themselves or with a comparatively small team. However, leadership skills are still required to manage it efficiently.

Additionally, managing relationships is one of the core responsibilities of supply chain managerial leaders who need to execute operations successfully with the help of liaising. Supply chain leaders help in integrating management and logistics. They constantly analyse market trends and use the required information and all the sources of big data. Then they deliver the decisions after the perusal of this data. This helps the organisation to scale up and grow.

These are some core reasons why business leadership skills are critical for candidates enrolled in the best supply chain management courses.    

Imarticus Learning offers the best online program for supply chain management leadership

Imarticus Learning offers a professional certification in supply chain management and analytics. This professional certification program provides the best supply chain management and analytics program, which helps a candidate develop top-notch leadership skills. The course has been designed jointly by CEC and IIT Roorkee. The faculty comprises industry leaders who provide students with a cutting-edge academic experience.

The analytics in the supply chain enables supply chain managers to make data-driven decisions at every level of the chain. And, professionals who have such insights are in high demand.

Moreover, this certification prepares you for several job roles in the industry. Some of these roles are supply planner, supply and operations planner, demand planner and data scientist.

Some other exemplary features of the Imarticus Learning Supply Chain course

The chief supply chain and operations officers online training by Imarticus Learning has some good features. They are as mentioned below:

  • Learn job-relevant skills

You will get prepared for a highly successful career in supply chain and operation by getting to know modern-day skills, tools and training in real-world projects, which will give you relevant experience on the way the industry functions.

  • Get the valuable IIT tag

You will receive the IIT tag for your supply chain management (SCM) course. Your analytical skills will be top-notch because you are trained by the best faculty and have certification endorsed by the top-ranked institute, IIT Roorkee. You also get to learn from the IIT faculty through live online sessions and discussions.

  • Receive mentoring from industry experts

The best thing about this course is that you get 1:1 mentoring sessions from industry proponents in supply chain management.

Parting thoughts

We have enlisted here all the benefits of chief supply chain and operations officers online training. If you want to know more about the course, then please feel free to contact Imarticus Learning.