2022 – The wake-up call for supply chain planning enthusiasts

The majority of the corporations refused to learn any lesson from the natural disasters of the last decade. As a result, most of them took a hit in their supply chain planning when a global pandemic happened in 2020. COVID-19 should serve as a wake-up call for all supply chain planning enthusiasts, and they need to implement some significant changes in their supply planning to avoid future issues. 

To avoid such disasters from happening again, they need to conduct in-depth mapping of their supply chains, identify alternate item sources, change the assessment method of their procurement function to include cost savings as well as revenue assurance, and include disruption-related metrics in their supplier evaluation. Imarticus has come up with a Certification in Supply Chain Management in collaboration with DoMS and E-learning Centre, IIT Roorkee, to provide supply chain certification online for all young professionals.

This article will help all supply chain planning enthusiasts to understand how to alter their planning in 2022 to avoid future disruptions in their supply chain. 

How most companies reacted to the pandemic

Most companies had their procurement teams struggling to cope with the global pandemic. On the other hand, the companies attempted to follow the response measures, diligently operated to secure raw materials and other necessary components, and protect their supply lines. However, their global teams struggled to access critical information that was unavailable most of the time. As a result, the impact of the pandemic hit most of the companies in full force as their response to the crisis was uncoordinated and reactive. 

In contrast, a small minority of the corporations had already invested in mapping their supply chain network before the pandemic hit the world. As a result, they were better prepared to tackle the crisis. The structure of their supply chains was better visible to them, and they did not need for last-minute scrambling to gather the information they already possessed. They had data to assess the specific sites, products, suppliers, and parts at risk and swiftly arranged for constrained inventory and capacity at alternate locations. 

Major problems in the supply chain planning 

The global pandemic has helped us to identify the major problems in our supply chain planning that need to be corrected. It is up to the companies whether they will be able to identify and rectify them and prepare for future natural disasters or crises. Some of the major problems that most companies faced in their supply chain management during the global outbreak of COVID-19 were:

  • Most companies lacked supply network mapping as a risk-mitigation strategy because of its high expense and labor requirement. 
  • A majority of the companies centered their procurement activities around cost savings instead of ensuring guaranteed revenue. 
  • While writing contracts for suppliers, most companies ignored the need to include annual supply chain mapping and strategy to recover during crisis periods. 

Conclusion

The past decade had its fair share of natural disasters, including earthquakes and tsunamis in Japan, a volcano eruption in Iceland, Hurricanes Harvey and Maria, and floods in Thailand. All of these catastrophes inflicted several upheavals in the supply chain network of most corporations. Yet, a majority of the companies were unprepared when another disaster hit in the form of COVID-19. Resilinc surveyed around 300 companies immediately after the Covid-19 outbreak in China in late January and early February.

The survey found that 70% of the respondents lagged in data collection and assessment. Most of them were manually attempting to identify their supplying sites in specific locked-down regions of China. As the pandemic is on the decline, most companies are looking to revamp their supply chain planning. A supply chain certification course by IIT Roorkee and Imarticus Learning will help you take advantage of this current scenario to build a lucrative career in supply chain planning. 

Become a certified business leader in regulatory technology and financial risk management in 2022

Regulatory Technology and Financial Risk Management currently falls under the most important topics in the school of business. Mostly considered as a mainstream sector, it has the power to evolve massively as a global market due to the financial institutions working under it. Always playing a necessary role, it can be regarded as an ideal career option.

There are various reasons as to why this industry is recently into such huge limelight. 

The following are:

1) Regulatory requirements in high demand

2) Massive regulatory fines along with a high compliance cost

3) The elevating use of gadgets in the recent COVID-19 age. Technologies play one of the major roles in this current scenario, which is why being a business leader can be regarded as a viable option.

Enrolling in an effective, interdisciplinary course is the first step that you need to consider. Imarticus Advanced Management Program in Financial Services and Capital Markets will provide you with the best teachings from the renowned faculty of IIM Lucknow. This program supports an advanced curriculum that will enhance your skills, paving a path for your future as a business leader.

Here are some ways to turn into a successful certified business leader in the field of business.

How to become a certified business leader in 2022 

In order to become a certified business leader, the following steps can be used:-

  • Understanding the essentials of Regtech and Financial Risk Management: The basic knowledge about Regtech and Financial Risk Management must be crystal clear if you are planning to pursue a career in this field. Capital market training courses can be ideal as they would clarify the required knowledge that is mandatory to acquire. Modules such as corporate finance, accounting, banking and fintech are necessary to learn in order to become a successful business leader.

  • Maintaining a routine: Since the job requires very detailed procedures and understanding, creating a framework can help you function in a better way. Selecting a part-time program that provides you with the time to work for your job or perform a full-time course can turn out to be extremely beneficial. Imarticus Advanced Management Program in Financial Services and Capital Markets has a time period of 15 hours for each module, which would help you manage time properly, for your present as well as for your future timings.

  • Peer Learning and Networking: In order to become a leader, it is important to learn rapport building and create new ties. Building relationships with various business and industrial leaders will not only help you enhance your knowledge but also open better pathways for your own objectives. However, it is quite understandable if such rapports are not properly built in the beginning level. This is why enrolling in a course with renowned professors can help you qualify for your goals.
    Also, meeting people from the same field will help you discover new ideas and upgrade your knowledge skills. Hence, it is very important to form relationships with people to learn more about the field you have selected.

  • Investing in Case Studies: Being a part of case studies can not only build up your practical skills but also upgrade your working techniques. A proper finance and capital markets course should contain case studies and field trips in its curriculum. Search out well so that it would fit in with your requirements. 

These can be regarded as the necessary points one has to keep in mind in order to become a certified business leader in the year 2022.

Conclusion: 

If you are searching for a certificate program on capital markets, then you can consider the information mentioned above. This will help you build up your resume, learn new techniques and be a part of the business field as a certified business leader.

Marketing in the age of financial technology courses

Financial technology or fintech has risen over time due to its broad applicability. Fintech is meant to improve financial services and the user experience. However, as there are ample employment opportunities in this sector with challenging job roles, fintech can be highly rewarding.

Best Fintech courses in India provide excellent opportunities for gaining knowledge as they align their course with industry requirements that help secure a job. 

Courses in fintech are a creative amalgamation of technology and finance and offer knowledge on modern banking landscape, cloud computing and critical evaluation, API economy, robotic process, and intelligent automation, use of IoT and big data in contextual payment, and others. 

Apart from fintech, marketing knowledge is also handy to promote a business through multiple channels. For example, fintech start-ups might need the help of digital marketing to attract customers and let them know about their venture. 

However, students must understand that marketing is essential in an age where fintech is booming. It is especially important to learn if individuals are looking for an opportunity in the marketing section of a Fintech venture. 

Top Trends in Marketing for Fintech 

A few of the signature trends of marketing are – 

  • Create A Proper Fintech Brand 

With the rise of fintech, there were many choices available for customers. To manage this competition, it is essential to understand that if creating a distinctive brand in a competitive landscape is challenging, creating a clear perspective can be fruitful.

  • Explore Possibilities Of AI And ML

As artificial intelligence and machine learning can be integrated with Fintech to make the system more efficient, it might be beneficial to explore these possibilities. This will help in enhancing the customer experience and productivity of the venture. Some of the areas of AI that can be used in Fintech are – 

    • Computer Vision: Computer vision is part of Artificial Intelligence, enabling systems and computers to device meaningful information. It trains computers to understand an image and perform certain functions faster than the camera. The use of computer vision has grown over the years, and it is expected to reach around USD 48.6 billion by 2022.
    • Natural Language Processing: Natural language processing, NLP is a branch of computer science that allows machines to understand human language the same way humans do. It combines computational linguistics, machine learning, deep learning models, and statistics. A few NLP tasks include speech recognition, word sense disambiguation, part speech tagging natural language generation, and others. 
  • Forecasting and Optimisation:  It is an essential method that scientists, economists, and other professionals use for focusing on models and solving optimization problems. 
  • Effective Mobile Experience

For a successful fintech venture, creating a compelling mobile experience is essential. This will enhance the user experience and when coupled with excellent marketing, reach new heights. 

  • Provide a Clear Idea 

Unique goals and rational thought always pave the way to provide a clear idea to customers. Marketing experts can provide creative ideas that allow a venture to connect with its audience. Also, keeping the structure and portrayal of this idea simple, works, as it appeals to individuals of all ages.  

Thus, along with financial technology courses, knowledge of marketing is essential to have a multidimensional approach in expertise. This can also allow getting ample employment opportunities, as the industry seeks candidates with diverse knowledge so that they can use their expertise to grow. 

Hence, along with a career in fintech, a career in marketing can also be highly rewarding. Therefore, individuals can choose any career option between the two, as the digitization of the Indian economy has opened new horizons for both sectors.  

Can chatbots increase your revenue from digital marketing?

Businesses are always looking for new and innovative ways to increase their revenue. One of the latest trends in digital marketing is chatbots. Many companies are using chatbots to communicate with customers on their websites.

This blog will discuss how a chatbot can use for digital marketing, and we will also share some case studies that show how they have helped businesses achieve success!

Chatbots are computer programs that simulate human conversation. You can use them to communicate with customers on various platforms, including websites, social media, and messaging apps. 

How can chatbots be used in digital marketing to increase revenue for businesses?

There are a few different ways that businesses can use chatbots to increase revenue from digital marketing:

  • By providing customer support: Chatbots can give customer support 24*7. It is especially beneficial for businesses that have an international audience. By being available to answer questions and resolve issues at any time, companies can increase customer satisfaction and loyalty.
  • By generating leads: Chatbots can be used to generate leads for businesses. By asking questions and collecting contact information from users, chatbots can help enterprises to build their customer base.
  • By driving sales: Chatbots can also be used to drive sales. Chatbots can help businesses increase online sales by providing links to products and services.

So, can chatbots help increase revenue from digital marketing? The answer is yes! Chatbots can use various ways to increase revenue and ROI for businesses.

What are some examples of businesses that have used chatbots to increase their revenue?

Below are three case studies of businesses that have used chatbots to drive sales and generate leads. These businesses have seen success by using chatbots as a part of their digital marketing strategy, and we think you can too!

  • Sephora: Sephora, a global beauty retailer, uses chatbots to provide customer support and drive sales. Sephora’s chatbot is available 24*7 to answer questions, provide product recommendations, and help users find the nearest store. The chatbot has been successful in driving sales and increasing customer satisfaction.
  • Nike: Nike, a global athleticwear retailer, uses chatbots to generate leads and drive sales. Nike’s chatbot asks questions about users’ fitness goals and provides links to products to help them reach their goals. The chatbot has successfully driven sales and generated leads for the company.
  • Adidas: Adidas, a global athleticwear retailer, uses chatbots to generate leads and drive sales. Adidas’ chatbot asks questions about users’ fitness goals and provides links to products to help them reach their goals. 

Discover Best Digital Marketing Course online with Imarticus Learning

Our digital marketing certification is a more practical approach to Digital Marketing explanations. The curriculum is more collaborative, emphasizing multiple capstone projects, job-ready skills, and guaranteed job interviews.  

Course Benefits For Learners:
best digital marketing courses
Students can now take advantage of the best digital marketing course, which practically provides an in-depth and comprehensive understanding of digital marketing concepts.

Case studies allow students to learn about Online Reputation Management techniques employed by large businesses to preserve their competitive edge by examining the experiences of actual clients.
Students can now participate in an online, guided project to learn SEO fundamentals.

Python Training: Eliminate the skill gap in the modern workforce

There is a well-known skill gap in the present-day workforce. Many job roles remain unfilled because employers can’t find workers with the necessary skills. However, one skill can bridge this gap by 2022: Python training. 

Python is a universal language that you can use for various purposes, from data science to web development. This blog post will discuss why Python is so popular and how you can get started with Python training today! 

Python’s popularity in the tech industry

Python is becoming the third most-requested language on Stack Overflow and LinkedIn. Due to its versatility, ease of use, and popularity among data scientists for machine learning tasks. Many people who are just starting with programming languages choose Python because it has a simple syntax and is easy to learn. 

There are several reasons for Python’s popularity in the tech industry.

  • Python is easy to learn.

One of the main reasons Python has become so popular in recent years is that it’s relatively easy for beginners. It has a simple syntax and fewer lines than other languages such as Java or C++, making learning how to code more accessible for new programmers who want to get started coding quickly without having too much experience.

  • Python is versatile.

Python has many different uses, and you can use it for web development to machine learning. You’ll find that most people know how to code using this language because it allows them the flexibility they need when working on projects in any industry.

  • Python is open-source

One of the best things about using an open-source language like Python is that anyone can contribute to it or make changes if they see something wrong with how something works. It means there’s always a community willing to help each other out when needed, making coding less intimidating than ever before! 

The benefits of learning Python for both personal and professional development

 Python continued to be one of the most popular programming languages in 2021. The demand for Python developers is to grow exponentially in the next few years, with an Increase market share that will only widen further.

Many enterprises utilize Machine Learning (ML) and Artificial Intelligence (AI), which require vast amounts of data to be processed. Python has emerged as the leading language for data science and machine learning projects mainly because of its readability, comprehensibility, and ease of use. 

Professionals and students alike must learn this powerful programming language to bridge the skill gap in the modern workforce. There has never been a good time to start learning Python with its growing popularity than now. Don’t miss out on this opportunity!

Discover Post Graduate program in Data Analytics with Imarticus Learning

This data visualization program is by industry specialists to help students master real-world Data Science applications from the ground up and construct challenging models to deliver relevant business insights and forecasts. 

Course Benefits For learners: