Executive Certificate Programme for
Strategic Chief Marketing Officers
Empowering present and future CMOs
10 Months
Live Online + Campus Immersion
About The Strategic Chief Marketing Officers Programme
This is a cutting-edge CMO training program curated for high-potential emerging leaders and aspiring Chief Marketing Officers. The insightful curriculum develops and enhances future business leaders' strategic, operational, and technological leadership skills and prepares mid to senior-level marketing professionals to master core marketing concepts. The 10-month online CMO program, in collaboration with Imarticus Learning, enables the learners to achieve faster vertical career progression, launch global business initiatives and attain the company's business goals. The distinguished faculty imbibe diverse perspectives, and IIM Raipur campus immersion provides the knowledge exchange to craft compelling business solutions and practical approaches.
New-age CMO Training Program
This program will provide exposure to modern-day management problems that CMOs of today are expected to solve. The participants also get the opportunity to engage with other CXOs within and outside the organisation.
Curriculum Designed For Leaders
The CMO program covers an in-depth syllabus to build a solid foundation to understand the customers, craft successful marketing strategies, execute business decisions and implement business master plans to attain the organisation's goals.
IIM Raipur Executive Alumni Status
Upon completing the CMO program, the learners will get access to a network of distinguished IIM Raipur executive alumni and the official alumni portal. They also get a special privilege to join the nearest city chapter. In addition, they can participate in most on and off-campus events as well as receive alumni-related communication from IIM Raipur.
Enhance Professional Profile
As part of this program, our learners will meet and interact with their peers from different organisations, CMOs, and industry experts. During the campus visit to IIM Raipur, professionals will get a chance to network with industry pioneers, enhance their knowledge and build meaningful relationships.
Masterclass Sessions by CMOs
Access the minds of high-profile marketing leaders who have implemented revolutionary business decisions as part of the 5 masterclass sessions planned throughout the program to provide real-world insights into the concepts covered.
Game-Based Simulations
Gain a comprehensive understanding of marketing design, strategy, and management through the strategic lens of a CMO with the help of some engaging marketing simulations.
Become a CMO of the Future
Excel through the most modern approach
Participants will get an opportunity to play the role of a CMO, make tactical and strategic decisions about customer acquisition, retention, and development in the real business world.
Learn to increase corporate market valuation by maximising customer value through developing a customer-centric strategy
Learn to maximise customer lifetime value (CLV)
Get hands-on customer acquisition, retention and development tactics based on customer heterogeneity
Understand Customer Relations Management (CRM) systems
What makes this program at IIM Raipur exceptional?
About IIM Raipur And Imarticus Learning Collaboration
We are happy to announce that we have partnered with Imarticus Learning to provide cutting-edge CMOs with premier marketing training. We blend IIM Raipur's leadership education expertise with Imarticu ...See More
Prof. Ram Kumar Kakani,
Director, IIM Raipur
We are delighted to partner with lmarticus Learning to offer a premier marketing course to business professionals looking to improve their marketing abilities. We seek to provide our students with the ...See More
Prof. Anubha Dadhich,
Chairperson, EL&D Office, IIM Raipur
Imarticus Learning is pleased to announce a partnership with IIM Raipur, a pioneer in leadership programs, to provide an exceptional Executive Certificate Programme for next-generation CMOs. The progr ...See More
Mr Nikhil Barshikar,
Founder & MD, Imarticus Learning
Program Directors
Projects that you will work on
Trusted By Millions Of Learners Around The World
Curriculum
We blend IIM Raipur's leadership education expertise with Imarticus' competence in providing learners with future-focused programs through the Strategic Chief Marketing Officers.
Marketing Intelligence & Research
Exploring Marketing Frameworks for Global Markets
Analysing Consumer & Business Markets
Basics of Consumer Behaviour & Service Marketing
Essential Elements of Marketing Strategy (Brand, Product, Service, Pricing & Communication)
Elements of Retail Marketing Strategy
Essentials of Rural Marketing Strategy
Understanding the Social Media Landscape
A to Z of Social Media Campaigns
Evaluating Social Media Engagement across Facebook, Instagram, Twitter, LinkedIn & YouTube
Consumer Decision-making Process
Quantitative & Qualitative Data-driven Decisions
Heuristics-based Decisions
Decision-making Process in the Digital World
Leveraging Marketing Analytics
Decision-making for Urban & Rural Markets
Product Leadership
Pricing Leadership
Distribution Leadership
Communication Leadership
Service Leadership
Role of Vision & Mission
Understanding Competitive Landscape
Competitive Pricing, Product Development, Service Offerings & Branding
Advance Consumer Research
Ethics in Marketing
Who Can Participate In The Strategic CMO Program?
Professionals with at least 5 years of experience who want to lead marketing and become a CMO of the future.
Admission Process
Program Fee
₹ 2,59,800+ GST
Registration Fee
₹ 25,000 + GST
1st Instalment
₹ 80,000 + GST
2nd Instalment
₹ 80,000 + GST
3nd Instalment
₹ 74,800 + GST
Note: Registration Fee includes non-refundable application fee of ₹ 2000 + GST
FAQs
About The Program
As IIM Raipur Executive Alumni, participants can avail of the following benefits for 3 years
- Accessing IIM Raipur portal access for information
- Special privilege to join the nearest city chapter
- Accessing a network of distinguished IIM Raipur Executive Alumni
- Attending on and off-campus events
- Receiving alumni-related communication from IIM Raipur
IIM Raipur seeks participants with high intellectual rigour and intent to learn to complete the program. Participants will benefit by attending all Sessions of a given course. They will be eligible for a participation certificate upon meeting the attendance criteria. Candidates will only qualify for successful completion upon fulfilling the attendance and course evaluation criteria.
Admission to this program involves a rigorous review of your resume and your statement of purpose by the IIM Raipur Admissions team.
Only participants with demonstrated fast-track career progression and high learning intent required for CMO roles will be admitted into this program.
Selection is by invite only and on a rolling basis. Therefore, we generally overbook our batches. In case of overbooked batch size, applicants in earlier selection rounds who have received their provision offer letters and paid registration fees to block their seats will be preferred over applicants from later selection rounds.
A special discount offer exists only for a minimum of five nominations. A discount of up to 10% on the program fee may be offered for bulk nominations of 5 participants or more from a single Corporate. However, the discount's extent will be determined on a case-to-case basis.
Classes are conducted over a live online platform. Classes will be tentatively scheduled over weekends, either on a Saturday or Sunday, in two sequential sessions of 75 mins each with a 15 min break in between. The schedule is defined at the discretion of IIM Raipur.
The program design is well balanced between the day-to-day commitments of the participants and what is expected of executives in a Strategic CMO role. The curriculum includes a good mix of case studies, projects, working sessions, Masterclasses, and Simulation exercises.
The inclusion of Wharton Interactive's Simulation exercise will provide participants with much-needed hands-on experience with what it means to be a CMO.
Moreover, our series of masterclasses from marquee CMOs will help participants relate to the day-to-day functioning of the CMO office under different contexts through a different lens.
Eligibility
The minimum education qualification for candidates to apply for this program is UG Qualification. Either Diploma (10+2+3) or Bachelor's Degree or equivalent (10+2+3) or (10+2+4) with a minimum of 50% aggregate marks.
Candidates with two years of Master's Degree or equivalent from a recognised University (such as UGC, AICTE, DEC, AIU, State Government, etc.) in any discipline with a minimum of 50% aggregate marks are preferred.
Candidates require a minimum of 5 years of work experience post-completion of the qualifying education mentioned above.
Fees
The Program fee can be paid in 2 instalments
IIMR - CMO
Domestic
Registration fee(including 2,000 + GST non-refundable application fee)
₹ 25,000 + GST
1st Instalment
₹ 80,000 + GST
2st Instalment
₹ 80,000 + GST
3st Instalment
₹ 74,800 + GST
Yes, there is. Please talk to our counsellor for more details.