Contact Us
×

Buy Viagra South Africa Online is one of the options people in South Africa use when looking for effective treatment for erectile dysfunction. Many prefer ordering from reputable online pharmacies because of convenience, privacy, and access to quality medications. Delivery times and available support can vary depending on the provider.

Mastering Google Analytics: A Beginner’s Guide

Posted on by Imarticus Learning

The increasing connectedness of the world makes it important that brands actually know their audience.

Regardless of whether you are writing a blog or operating an online shop or initiating marketing campaigns, data is your greatest friend.

But mere possession of data is not sufficient. You should also learn how to interpret it, and that is where such tools as Google Analytics can come in handy. It is a free tool which assists you in monitoring and measuring what the users are doing when they are spending time on your platform. If you have no experience on Google Analytics or you are just new in the field, then you are at the correct place.

This beginner’s Google Analytics tutorial will help you get started quickly.

We’ll cover everything from setup to tracking events. And if you want to learn more about SEO, tracking campaigns, and making decisions based on data, check out the digital marketing course from Imarticus Learning—great for anyone looking to boost their marketing skills.

What is Google Analytics and Why Is It Important?

We can start this Google Analytics tutorial with first obtaining some degree of understanding of what this tool is and why it is important.

Google Analytics is a web service that record-keeps and reports on web traffic, client interaction, transformations, and so forth. Using real time and historical information, it assists you to address some key questions such as:

  • Where are my users coming from?
  • What content works best?
  • Which channels bring in the most conversions?
  • How do users interact with different parts of my site?

Google analytics may assist you in transferring your guess work to something based on facts and figures. 

Watch: Master Digital Marketing Analytics | Imarticus Learning Lectures

Google Analytics Setup Tutorial: Getting Started Step-by-Step

Google Analytics can seem intimidating, but it’s not that bad. Here’s a simple Google Analytics setup tutorial to get you going. 

1. Make a Google Analytics Account

  • Go to analytics.google.com
  • Log in with your normal Google account and set up a new property – that’s just your website or app.

2. Add the Tracking Code

  • Once you are set up you will be provided with a special tracking ID (looks like G-XXXXXXX).
  • Copy the code they provide to you and paste it onto the “ section of your site code.
  • Or use Google Tag Manager, in case you want more control.

3. Check If It’s Working

  • Go to the Realtime tool in Google Analytics.
  • Go to your site in a new tab and see whether you are shown among the active users.

4. Set Up Goals and Conversions

  • Go to the “Admin” section, then click on the “Goals”, and then on the “New Goal” tab.
  • Tell Google Analytics what is important to you, such as signups of newsletter or sales.

Google Analytics Event Tracking Tutorial: Going Beyond Page Views

Basic stuff like page views is only part of the story. What if you want to know how many people clicked a button, grabbed a file, or watched a video? That’s where event tracking comes in.

This part of the Google Analytics tutorial goes past those basic numbers and help you see how people *really* use your site thanks to event tracking.

What Is an Event in Google Analytics?

In the context of Google Analytics, an event is any user interaction that doesn’t necessarily trigger a page reload but is still meaningful for your business goals. These can include:

  • Clicking a CTA button (e.g., “Buy Now,” “Subscribe”)
  • Watching a video (such as a product explainer or testimonial)
  • Submitting a form (like a lead capture or registration form)
  • Downloading a file (e.g., PDFs, whitepapers, case studies)
  • Scrolling beyond a certain depth on a page

Events allow you to measure micro-conversions and engagement behaviors that are invisible to standard pageview tracking. Evidently, all this understanding is essential for optimizing UX, funnel progression, and conversion strategy.

How to Implement Event Tracking in GA4

There are two main ways to set up event tracking: you can do it manually by writing code or use Google Tag Manager (GTM) for a simpler setup. If you’re new to this or you’re a marketer, GTM is usually the better choice because it’s flexible and scales well with your needs. Here’s how to track events using GTM for Google Analytics 4 (GA4):

Event Tracking Tutorial with Google Tag Manager 

Here’s a step-by-step Google Analytics event tracking tutorial using GTM for GA4:

  1. Log in to Google Tag Manager
    Go to your GTM account and select the container for your website.
  2. Make a New Tag
    • Pick “Google Analytics: GA4 Event” as the tag type.
    • Pick or create a GA4 configuration tag using your Measurement ID.
  3. Define Event Parameters
    • Give your event a clear name, like form_submit or cta_click.
    • You can also add optional labels like event_category (e.g., “Videos”) or event_label (e.g., “Homepage Hero Video”).
  4. Set a Trigger
    • Select a trigger type such as “Click – All Elements” or “Form Submission.”
    • Add conditions to narrow down when the trigger should fire (like Click Text = ‘Download Brochure’).
  5. Preview and Debug
    • Use GTM’s Preview Mode to check if your tag is working.
  6. Publish Your Container
    Once everything is tested, publish the updates so you can start tracking event data in Google Analytics.

Installing event tracking will enable you to have even more information on the actions that are undertaken by site users. The little conversations can tell a lot when it comes to the effectiveness of your campaigns, what the users need, and where they stop. Ability to track events should be viewed as one of the basic skills for any beginners in Google analytics.

Watch: Riya Mishra Digital Marketing Alumni Student Speaks | Imarticus Learning Reviews | Success Story

Conclusion

Website analytics are no longer just something that you optionally need to know about, but it is paramount. Beginners can use tools such as Google Analytics to achieve powerful insights on user behavior that will help improve their content, campaigns and conversions.

This Google Analytics tutorial gives you a clear path to get started, from setup to event tracking and beyond. And if you’re serious about turning analytics into impact, enroll in the digital marketing course by Imarticus Learning. It’s your step toward mastering the full digital marketing toolkit—from analytics to advertising.

FAQs

1. What is the role of a Google Analytics tutorial?

Google Analytics tutorial helps you get a foundational understanding of the very useful tool. Using that, you’ll be able to track traffic to your site, user activity, conversion and the success of your marketing. 

2. How do I get started with Google Analytics?

Just sign up and effectively place the tracking code in your web page and get insights into user activities via the dashboard. 

3. What’s event tracking in Google Analytics?

Event tracking indicates the activity of users such as clicking links, watching videos or downloading files. You can go through Google Analytics event tracking tutorials to get a deeper understanding of working with event tracking in GA. 

4. Is Google Analytics free?

Yes! The basic model is without any cost and contains a lot of functionality in any business. The most recent one is Google Analytics 4 (GA4).

5. Do I need coding to use Google Analytics?

Simple usage does not require any coding skills. However, to monitor certain occurrences, you may require to adjust some HTML or use Google Tag Manager.

6. Are Google Analytics tutorials provided in a digital marketing course good?

Definitely! Imarticus Learning provides practical training on Google analytics, SEO, SEM among others.