A Guide to Cost Accounting Methods and Techniques

The process to determine a company’s total expenditure in production is cost accounting or costing. Costing is done by the company’s management internally. It supports several strategic decisions like short-term and long-term pricing of a product. 

Cost accounting is a process to assess or estimate the cost of a manufactured product that involves a series of processes and different types of input resources that are used in a business. Several types of cost accounting techniques are followed in a business based on the different accounting variables.

Cost accounting is one of the most preferred career options after BCom. The types of cost, important costing methods, and techniques of costing are discussed in this article.

Types of Costs

The different types of costs that businesses have to incur are as follows – 

Fixed cost 

Fixed expenses such as labour wages, rent of land etc. are the fixed costs in production. This cost has to be incurred by the producer irrespective of the level of output produced. 

Variable cost 

Expenses incurred in resources vary with the methodology as well as the level of production. These types of expenses are known as variable costs. 

Sunk cost 

The expenses that have already been incurred and are not recoverable in future are known as sunk costs.

Opportunity cost 

Opportunity cost in a business refers to the loss that the producer has to incur while choosing the production of one item over the other. 

Important Cost Accounting Methods

There are several processes for finding out the costs of different natures. The different methods of cost accounting are as follows –

Job costing 

This method is followed in those production units that generally do not produce similar products. Here, costing is job-based or lot-based depending on the number of orders executed.

Contract costing 

This method is followed for contracts, which are essentially large and complex jobs. 

Cost-plus costing

This method is followed where an agreed percentage is paid to the contractor over and above the actual cost incurred in a contract or project.

Batch costing 

This procedure is followed in companies with repetitive production of similar jobs. Production is arranged in batches to suit production convenience.

Process costing 

This method is followed where production is a function of several distinct processes. The cost is a summation of all these processes.

Operation costing

Mass or repetitive production with multiple processes results in stocking semi-finished products. In these cases, this method is followed. 

Single costing 

Manufacturers follow this process when they require to ascertain the cost of a single unit of product.

Operating costing

This method is followed to monitor service costs.

Departmental costing 

When the management wishes to ascertain the cost incurred by a specific department, it follows this method. 

Pricing Decisions

Cost accounting helps in pricing strategies. Short-term pricing generally considers the direct costs of production. However, long-term pricing always considers the indirect costs like the manufacturing and administrative overheads and depreciation over and above the direct costs of production. Thus, long-term price takes into account both fixed and variable cost components in a production process.   

Techniques of Cost Accounting

Different techniques are used to analyse and ascertain costs. They are as follows –

Historical costing 

This is the technique of recording and analysing costs when the process of production is fully or partially completed.

Standard costing 

Standard costing is an estimation of what a business owner is expected to spend for a specific business or production process. This offers a reference point to a new business and enables it to prepare its budget. 

Marginal costing 

Marginal costing or variable costing takes into account only the variable direct costs of producing a certain volume. This process does not consider the fixed costs of production. The purpose of this costing is to mitigate the difference between the total cost and the variable cost with the optimised volume of production.

Direct costing 

Direct costing methods also use only variable costs for accounting and are used to determine short-term pricing strategies.

Absorption costing 

This accounting method is also known as full costing since all costs whether direct or indirect, fixed or variable, are considered. 

Uniform costing 

The uniform costing technique is the latest and differs from all the other costing methods. It is a common undertaking of uniform costing principles between two or more large companies following the same nature of business. This costing principle occurs as a result of mutual agreement to bring national stability to the business and ensure profitability for all the companies.

Objectives of Cost Accounting

The overall goal of cost accounting is to benchmark processes for recording, batching, monitoring and budgeting expenses for major cost heads like production, service, overheads and salaries. The followings are the major objectives of cost accounting – 

To assess the cost of different cross-functional departments of a company, factory etc.

To find out the cost of a unit product for optimising production.

To locate the costs of different processes and other operations engaged in production.

To find out the cost of wastage of materials, idling or under-utilisation of plants and types of machinery.

To determine the cost of a service.

Control cost on raw materials, consumables and finished goods inventory.

Supports cost audit to prevent malpractice or error.

Helps management in pricing strategies, planning and other critical decision-making exercises.

Helps management to prepare budgets and declare incentive or bonus plans, based on the company savings.

To motivate departmental managers to engage in cost reduction programs.

Helps in profit maximising.

To equip management with prompt numerical analysis of all micro and macro functions of the company.

Conclusion

Cost accounting is one of the best career options after BCom because it offers various opportunities to candidates. The BCom from Rathinam College of Arts and Science offered by Imarticus will give prospective candidates a perfect start to their careers.

The duration of this course is 3 years. After completing BCom from Rathinam, candidates come across various placement opportunities. 

Visit the official site of Imarticus for more course-related details. 

Market Volatility and Risk Management Strategies

The dynamism of the stock market is what attracts investors to it. On the other hand, this very dynamism also poses risks. Gains and losses are unavoidable aspects of the market index.  

While suffering losses is inevitable, it often compels even seasoned traders into what we call ‘panic trading’. This leads to dramatic price fluctuations in the market. Markets often fluctuate not for a serious reason but due to market volatility, which is discussed in this blog. 

Volatility refers to the movement of price within a specific period of time. Applying the right risk management, one can easily avoid any risks in the market that may arise due to market volatility and profit in long-term investment. Join an online capital market course to learn more about risk management. Read this blog to understand risk management and the strategies you can adopt to mitigate risks.

What is Market Volatility? 

When discussing market volatility and its effect on stocks, understanding it first is essential. Investors use the term to describe sharp market changes and previously unpredicted prices. A sudden fall or rise in prices can result from market volatility. If prices change too much within a short period of time, the market is deemed highly volatile. 

There are several factors behind a market becoming highly volatile. 

  1. Performance of the company
  2. Socio-Political factors 
  3. Industry-related factors 
  4. Economic factors

If you plan on long-term investment in the stock market, you must come to terms with market volatility and any kind of price fluctuations it may cost. But with the help of a few risk management strategies in place, you can avoid any big hit to your investment.

 What is Risk Management? 

High volatility does not always have to be negative, but more often than not, it may prove to be detrimental. Sometimes a volatile environment can cause some risks to your investment. Risk management minimises these threats as much as possible so they do not negatively impact your finances in the long run. 

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If considering a long-term investment in the stock market, you should always have some risk management strategies to act as a safety net for your money. That way, you can minimise any negative impact. 

Risk management strategies are essential even when the market is not volatile. These strategies help you create a safety net that ensures you do not suffer substantial financial loss. Diversifying your assets and sticking to your long-term plan can help you make a big profit in the long run. 

What are Some of the Best Risk Management Strategies Against Market Volatility? 

If you are thinking about investing but are scared of the risks associated with market volatility, here are some ways to minimise the volatility risk. 

  • Diversification 

The diversification of your portfolio is crucial when it comes to long-term investment. If you have many equities, you will be less likely to lose a lot of money in a volatile environment. Having most of your money tied to one place can be risky in the long run, as it will be impacted more severely during times of volatility. 

  • Don’t be emotional 

One of the main rules of investment is not being emotional about your money. Sometimes people take drastic decisions when they see their equities losing value. But you must remember that it is all a part of investing in the long run. Do not abandon your investment plans because of volatility, as these market ups and downs are all a part of the investment. 

  • Don’t abandon your plan 

Continuing the previous point, many people panic and abandon their investment plans once the market becomes unstable. Especially if you are just starting in this field, a sudden change in market value can be scary. Stay on your long-term plan. Talk to financial professionals about how to handle the situation and make changes in your plan if necessary. 

  • Balance the risks and rewards 

Allocating assets across different categories is vital. It is only the starting step of investing long-term. Balancing the risk and reward profile while allocating your assets will ensure your money is never too much at risk. Low-risk investments also have low-return. It is essential to balance your money while investing to have financial security even when the market is volatile. 

  • Use volatility 

And last but not least, use market volatility to your advantage. If you understand the inner workings of the market and the company stocks, you can buy cheaper stocks and sell them at a higher price, all thanks to market volatility. 

  • Do nothing 

Investment is more than just buying and selling. Sometimes it’s just about letting natural market phenomena run their course and do nothing. When the market is volatile, instead of panic buying or selling, choose to do nothing and have more faith in your long-term plan. 

Things to Remember While Investing

If you are beginning to invest in the stock market, always remember that there are no sure-fire ways of attaining success overnight. But some rules can help you make a respectable profit in the long run. 

  • Never follow the crowd. This almost always backfires as most people who invest do not really know a lot about investing. 
  • Always make informed decisions based on research and expert opinion. 
  • Lastly, only invest in businesses that you understand. Often people are influenced into investing in businesses they do not understand well. It can prove detrimental. You should invest in the businesses you understand to make educated decisions and keep your money safe. 

Conclusion 

Market volatility is a natural process, but it can be challenging if you are new to investing. Take the help of financial professionals while investing your money in stocks, study market patterns, learn about the 1% rule of investing, and stop-loss and take-profit points. Being educated is the key to managing your money best.

If you want to kickstart your career in finances and understand risk management better, then Imarticus Learning’s IIM Lucknow finance course is just what you need. This advanced management programme in financial services and capital markets teaches cutting-edge financial techniques with the help of immersive learning and a world-class faculty. 

Product Analytics: Unveiling Market Opportunities for Business Growth

What does product analytics do?

In the ever-changing landscape of the business world, success and failure rely on understanding your market. It helps in spotting hidden chances for growth and various market opportunities. This is where product analytics comes into play.

It is a tool that has the potential to uncover market opportunities you might not have even thought about. In this article, we’ll explore how product analytics plays a crucial role in finding these golden opportunities. It also helps in propelling your business towards remarkable growth and success.

Think of product analytics as a magnifying glass that lets you look closely at your customer. It tells you about your customers’ behaviours, likes, dislikes and interactions. It examines the data related to your products or services, giving you insights that help you make smart business choices to improve what you offer. Product analytics also helps in meeting your customers’ specific needs.

Significance of effectively identifying market opportunities

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In a world that’s always changing, launching a product and hoping for the best is like sailing a ship without a map. Recognising market opportunities is what sets average businesses apart from industry leaders.

By identifying gaps in the market and understanding new trends, you gain an edge and the ability to adjust your products to match what customers want. Product analytics, armed with market insights, can guide you to these opportunities with precision.

Role of product analytics in identifying market opportunities

Imagine having a crystal ball that not only predicts where your business is headed but also reveals the best paths to reach your goals. That’s the power of product analytics. It acts as your digital compass, steering you towards untapped areas of success. It also helps in identifying the best market opportunities. Following are the various roles of product analytics:

Understanding your audience better: Product analytics lets you dive into your target audience’s thoughts. It uncovers what makes them decide, what bothers them and what they desire. With this information, you can create products that connect with them.

Predicting market demand patterns: Predicting when your product will be in high demand is a game-changer. Product analytics helps you know when this surge will happen. By spotting patterns, you can plan your production and marketing to handle these busy times with ease.

Personalising experiences: In a world where personal touch matters, product analytics helps you create customised experiences for your customers. By studying their behaviours, you can suggest products that match their tastes, making their shopping journey even better.

Staying ahead of rivals: Staying ahead of competitors means staying ahead of market trends. Product analytics keeps you updated on what’s working for your rivals and what’s not, helping you fine-tune your strategies and stand out.

Fostering innovation: Innovation is vital for business success. Product analytics helps you find areas for new ideas, whether it’s a fresh feature, a unique packaging idea or a whole new product line.

Pricing strategy optimisation: Setting the right price is crucial for your product’s success. Product analytics can reveal insights about your customers’ willingness to pay. This helps you optimise your pricing strategy and maximising profits.

Enhancing customer satisfaction: Happy customers are loyal customers. Product analytics can track customer satisfaction levels by analysing feedback and behaviour. This enables you to address issues promptly and improve overall customer experience.

Streamlining inventory management: Excess inventory can tie up resources and drain profits. Product analytics aids in optimising inventory levels by forecasting demand and identifying slow-moving items. This helps in preventing overstocking.

Targeted marketing campaigns: With product analytics, you can create laser-focused marketing campaigns. By understanding which products resonate with specific customer segments, you can tailor your messaging for maximum impact.

Embracing a bright future with Imarticus Learning

In a world of constant change and innovation, product analytics stands as a guiding light that reveals unexplored market opportunities. By understanding your audience, predicting demand and staying ahead of trends, you unleash your offerings’ true potential.

Speaking of potential, Imarticus Learning has a track record of nurturing aspiring professionals in core sectors like banking and finance, data science & analytics, digital marketing and more. We offer carefully crafted courses from respected universities and institutions around the world. These courses equip you with the skills and knowledge needed to conquer the ever-changing world of modern business.

As you set out to discover market opportunities and drive your business growth, remember that product analytics isn’t just a tool. It is a guiding star that illuminates the endless prospects of your market. It empowers you to shape a future that’s both exciting and rewarding.

A Beginner’s Blog to Basics of Financial Accounting

Following an average growth of 8.5% annually across various domains, the growth of the finance sector across India is immaculate. Keeping track of its basic concepts is imperative for aspirants to step ahead and become a part of this revolutionary domain.

Financial accounting is one such concept that a finance aspirant must be well-acquainted with. 

If not, let us take you through a quick guide to explore what financial accounting is!

Understanding Financial Accounting

Financial accounting is the process of recording expenses and earnings, summarising them, and reporting those transactions within a specified period. This branch of accounting works across ethical and accurate management of financial records that any individual, company or organisation is responsible for. 

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From accounting revenues and expenses to keeping records of assets and liabilities, financial accounting oversees all sorts of financial transactions. While maintaining a neat record, effective financial accounting can help individuals and businesses navigate their expenses and resort to better economic practices in the long run.

While financial accounting is a part of our daily lives, only qualified professionals are sought to manage this domain. Experts with qualifications like a US CMA course or CA are best suited to take responsibility for this critical area.

Elements of financial statement:

A financial period can span from weeks, to months, to quarters or even calendar years. However, the financial transactions are typically prepared and reported at the end of 12 months, which may vary based on country, industry and company size. This gives an idea about the financial success or failure of any organisation. 

A Beginner’s Blog to Basics of Financial Accounting

Assets

Assets are controlled and owned by business organisations for their future usage. These are tangible items like cash and intangibles like patents, goodwill and copyrights. Fixed assets comprise machinery, vehicles, buildings or even the land on which the business is established. 

Liabilities

Liabilities comprise the amount of money which the organisation or any person owns. The standard form of liability is accounts payable, which is short-term. This refers to the promise of paying the other party for a product or service. Long-term liabilities refer to mortgages in business. 

Equity

Equities refer to the claims which are made by the owners on the assets. This is done after all the debts are paid off. In order to apply for the CMA exam, a basic understanding of these key aspects is a necessity. 

Income

This is the money that the company makes from regular business operations. The income refers to the taxes, interest payments, or different financial activities done before accounting for the expenditures. 

Expenses

Expenses comprise the money which is spent on regular business operations. You can calculate the expenses before accounting for the income or the revenues generated by your company.

Profit: Income> Expenses

Loss: Income< Expenses 

3 golden Rules of Accounting

There are three golden rules of accounting:

Rule 1 is for the real account: “Debit what comes in – credit what goes out.”

This is applied to the company’s existing accounts, which consider both tangible and intangible assets. The capital of the company is considered a liability and can be used as a credit balance. 

Rule 2 is for personal accounts: “Credit the giver and Debit the Receiver.”

Individuals use personal accounts for their own needs. When an artificial entity donates, it becomes an inflow for a company. The receiver is debited, and the company is credited in the accounting books. 

Rule 3 is for a nominal account: “Credit all income and debit all expenses.”

This is applied to nominal accounts- which have accounting transactions for a year. This is where tangible accounts are taken into consideration. 

Basic accounting equation

A basic question in your CMA certification exam can be asked about the equation for financial accounting:

Assets= Liabilities+ Capital of the owner- Drawings made by owner+Revenues-Expenses

Steps of the accounting cycling process

An accounting cycle refers to a chain of steps that accountants navigate to record, summarise and report financial transactions of any organisation.

The different steps of maintaining and managing the company’s financial systems of an accounting cycle are-

  1. Identifying financial transactions in business
  2. Recording those transactions
  3. Fixing the double entries or any anomalies
  4. Posting to a general ledger account for the debit and credit balance
  5. Calculating the unadjusted trial balance
  6. Resolving calculation errors
  7. Considering the extenuating circumstances
  8. Creating financial statements
  9. Closing the trail balance and the account book

Principles of financial accounting

The five basic principles of financial accounting that a financial accountant must learn are:-

Revenue recognition principle

Revenues are recognised by the income statement of the company. 

Cost principle

The acquisition price of the assets being purchased needs to be kept in an orderly fashion in the business expenses. 

Matching principle

The revenues should be matched with the expenses in the same accounting period.

Full disclosure principle

Financial statements should be complete and not misleading any of the stakeholders associated with the business. 

Objectivity principle 

Accountability and accuracy are two vital principles during the accounting and recording of financial statements. 

Here we conclude some of the basic principles of financial accounting that all aspirants must be familiar with. While these are the core concepts, stepping up to further build your knowledge trove is essential to keep up with the changing trends and introduced financial technologies.

If you wish to strengthen your financial skills by upskilling check out CMA Certification offered by Imarticus Learning. The main motto of the program is to help aspirants “Conquer the World of Accounting and Finance.” 

Master your core skills in financial accounting and get a chance to be placed in a Fortune 500 company and get a salary hike of up to 58%!

ACCA Employability: What to do after ACCA?

It’s no secret that the Association of Chartered Certified Accountants (ACCA) offers one of the most prestigious certifications in the field of accountancy worldwide. With its robust curriculum, affordable course fees, and flexible examination structures, many budding accountants have propelled their careers to greater heights through the ACCA pathway.

Once you’ve braved through your ACCA exam online, triumphantly achieved your certification, and have the ACCA initials proudly affixed after your name, a pertinent question arises: what next? How can you fully leverage your ACCA qualification in the professional landscape to maximise your career potential?

Let’s navigate through this together.

Understanding the Value of Your ACCA Certification

Completing your ACCA qualification is not just a triumph in itself but also a stepping stone towards a world of untapped opportunities. You are now part of an elite group of over 200,000 members and 486,000 students across 180 countries, each of whom has displayed impeccable commitment and knowledge in diverse areas of finance and accountancy.

The ACCA certification course fees might have initially seemed like a substantial investment, but they pave the way to a career path marked by increased employability, international recognition, and enhanced earning potential.

Exploring Career Opportunities

Having your ACCA training under your belt opens doors to myriad roles across diverse industries. With your broad knowledge base and multifaceted skills, you can consider roles such as Financial Analyst, Tax Consultant, Management Accountant, or even a CFO in due course.

Not limited to traditional accounting roles, you can also explore opportunities in consultancy, banking, law, and even teaching. The wealth of career options available to ACCA-qualified professionals is vast, expanding far beyond the boundaries of conventional accountancy roles.

Developing Specialized Skills and Knowledge

While ACCA provides a robust foundation, further specialisation can make you stand out in the increasingly competitive job market. You might consider obtaining additional certifications in areas that interest you, such as Financial Modeling, Taxation, or ERP systems like SAP and Oracle.

Building a Strong Network

Networking is a significant part of career progression. Attend events and join professional organisations to connect with fellow ACCA members and other finance professionals. Through such networks, you learn about job openings, stay informed about industry trends, and establish crucial relationships that might aid your career progression.

Continuous Professional Development

Remember that learning is a lifelong journey. ACCA mandates its members to complete a set number of Continuing Professional Development (CPD) hours each year. This not only ensures you stay updated with the latest industry knowledge and skills but also demonstrates your commitment to professional excellence to prospective employers.

Leveraging Your ACCA Certification for Entrepreneurship

Another significant avenue that remains open for ACCA-qualified professionals is entrepreneurship. The comprehensive knowledge of finance and accountancy that the ACCA course provides can be instrumental in launching your own venture.

Starting a business is a multifaceted process that demands knowledge of finance, taxation, corporate law, and management – all areas which an ACCA qualification covers. In addition to the solid foundation in finance and accountancy, your ACCA certification has also equipped you with a powerful set of skills integral to entrepreneurial success. It has honed your capacity for insightful analysis, nurtured your strategic decision-making abilities, and refined your problem-solving prowess, all of which are critical in navigating the challenges of entrepreneurship.

For example, imagine combining your distinctive mix of accounting proficiency with your entrepreneurial spirit to establish a groundbreaking accountancy practice. This new venture could provide a multitude of highly demanded services like financial consulting, and tax advice, offering invaluable assistance to both corporations and individual clients.  Alternatively, you could leverage your financial expertise to launch a startup in an entirely different industry, secure in the knowledge that you have the skills to manage the financial aspect of your business effectively.

Remember, entrepreneurship is not just about starting a business but also about identifying and capitalising on opportunities, strategising, and making informed decisions – all skills honed by your ACCA training.

So whether you’re looking to climb the corporate ladder, seeking specialisation, or eyeing the entrepreneurial route, an ACCA certification is a robust platform upon which to build a successful career. Ensure you leverage it to its fullest potential, continually seeking knowledge, making connections, and seizing the opportunities that come your way. After all, your ACCA journey does not end with certification—it’s just the beginning of a world of untapped potential.

Taking Advantage of the Right Learning Platform

The choice of a learning platform can significantly influence your ACCA journey, and this is where Imarticus Learning comes into play. The ACCA certification program offered by Imarticus is designed with a practical and industry-relevant curriculum to ensure you are well-prepared for your ACCA exam online and beyond.

The program’s approach, marked by comprehensive course content, practical case studies, and experienced faculty, ensures that you gain theoretical knowledge and a real-world perspective vital in today’s dynamic business environment.

The journey post-ACCA certification is a thrilling one, abundant with opportunities and avenues for growth. With the right approach, strategic planning, continuous learning, and the perfect learning partner like Imarticus, your ACCA qualification can truly be the gateway to a flourishing career in finance and beyond.

Transportation and Logistics Management

Transportation and logistics management are two interconnected business operations that collaborate to achieve a common goal: efficient and effective inventory movement along the supply chain.

Although the terms are frequently used collectively, transportation management is a subset of logistics management. The two have a symbiotic relationship that requires careful attention and synchronisation.

Proactive supply chain management brings considerable benefits to a company when it comes to reducing expenses and time efficiency. Neglecting or undervaluing this vital role can lead to missed chances and possible setbacks.

As a result, it is essential to recognise and prioritise transportation and logistics management as critical service operations inside your firm. You can unlock the potential for enhanced productivity, better customer happiness, and overall business success by doing so.

Importance of Transportation and Logistics Management

Efficient supply chain

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Transportation and logistics management ensure smooth supply chain flow by handling procurement, storage, inventory management, and distribution. Effective management reduces delays, minimises costs, and enhances overall performance.

Customer satisfaction

Meeting customer demands and expectations relies heavily on the timely and reliable provision of transportation and logistics services.

Efficient logistics management is crucial in ensuring that products are available to customers exactly when and where they need them.

This ability to meet customer requirements contributes significantly to higher customer satisfaction, increasing customer loyalty and repeat business.

Cost optimisation

The costs associated with transportation and logistics have a significant impact on a company’s profitability.

Implementing an effective management plan is crucial for optimising costs by streamlining processes, reducing transportation expenses, and minimising inventory holding costs.

Businesses can achieve improved operational efficiency, resulting in increased profitability by implementing a management plan.

A well-executed transportation and logistics management strategy not only helps control costs but also enhances overall financial performance.

Global trade

Transportation and logistics management are crucial for international trade, enabling the movement of goods across borders and expanding business opportunities. Effective global logistics opens new markets, supports economic growth, and fosters international cooperation.

Time management

Transportation and logistics management places a strong emphasis on optimising time-related factors, including delivery schedules, transit times, and lead times.

Through efficient operational management, businesses can reduce transit times, minimise waiting periods, and enhance delivery speed.

Companies are better equipped to meet tight deadlines, swiftly respond to market demands, and ultimately gain a competitive advantage by effectively managing these time-related aspects.

The ability to deliver products and services quickly and reliably contributes to customer satisfaction, builds brand reputation, and supports overall business success.

Risk mitigation

Transportation and logistics carry inherent risks, such as delays and damages. A strong management plan identifies and mitigates these risks through contingency planning, route optimisation, tracking systems, and insurance coverage. It ensures business continuity and protects company assets.

What Is the Difference Between Transportation and Logistics?

Transportation and logistics management are closely linked within the broader realm of supply chain operations.

Transportation encompasses the physical movement and delivery of products, considering factors like packaging, optimal routes, and appropriate modes of transport. It involves operations management, vehicle and fleet management, and infrastructure administration to ensure efficient logistics operations.

On the other hand, logistics is a comprehensive business function that encompasses the entire supply chain process. It contains various activities such as sourcing materials, receiving goods in warehouses, managing inventory, order fulfilment, packaging, shipping, delivery, and distribution.

Logistics ensures the safe and timely delivery of goods and services to consumers.

How Can Logistics and Transportation Work Together?

Logistics and transportation work together to get goods and people from one place to another. Logistics coordination typically comes first to determine the most efficient way to move goods or people. Once that determination has been made, transportation can then execute the plan.

Top Challenges of Transportation and Logistics Management

The transportation and logistics industry faces a range of challenges that impact its operations and efficiency:

Rising fuel prices 

Fluctuating oil prices directly affect transportation costs, putting pressure on logistics companies’ profitability.

Factors such as geopolitical conflicts, seasonal changes, and global issues impact fuel prices, making it crucial for businesses to monitor and manage this cost to maintain competitiveness.

Driver shortages

Many regions are experiencing a shortage of qualified truck drivers. The shortage can be attributed to factors such as the demanding nature of the profession and stress.

Addressing driver shortages requires industry-wide efforts, including attracting and retaining new drivers through incentives and improved working conditions.

Meeting customer satisfaction

Evolving customer expectations, driven by e-commerce giants, have raised the bar for delivery services. Customers now expect fast and efficient delivery, real-time tracking, and direct communication with delivery drivers.

Transportation and logistics companies must adapt their processes to meet these demands and invest in technologies that enhance customer satisfaction.

Sustainability concerns

With growing environmental consciousness, sustainability has become a key consideration for businesses and consumers. The transportation and logistics industry contributes to carbon emissions and environmental impact.

Businesses can adopt alternative fuels, upgrade engines for better efficiency, and track and report emissions to address sustainability concerns.

Embracing sustainable practices reduces environmental impact and presents long-term growth opportunities.

Technology integration

The rapid advancement of technology brings opportunities and challenges to the transportation and logistics industry.

Integrating digital solutions, automation, and data analytics can enhance operational efficiency, optimise routes, and improve supply chain visibility.

However, implementing new technologies requires investments, staff training, and adapting to a digital-driven work environment.

Security and risk management

The transportation and logistics industry faces various security risks, including theft, accidents, and natural disasters.

Ensuring cargo security, implementing risk mitigation strategies, and having comprehensive insurance coverage are essential for protecting assets and maintaining business continuity.

Conclusion

Transportation and logistics management are integral components of an efficient supply chain. Businesses can streamline their operations and enhance customer satisfaction by optimising routes, leveraging real-time data, and selecting suitable carriers.

Professionals can pursue certifications like the Operations and Supply Chain Officer Certification Course to gain expertise in the field.

For those aspiring to take their careers to the next level, Imarticus Learning’s Global Chief Supply Chain and Operations Officer course offers comprehensive training and insights into supply chain design, operational excellence, and supply chain strategy formulation.

Equip yourself with the knowledge and skills needed to drive success in the dynamic world of transportation and logistics management through this popular Operations and Supply Chain Officer certification course.

Chief Markerting Officer vs Marketing Director: What is the difference?

If you aim to bring a change in your marketing department, then you must understand the meaning and differences between the two positions- Chief Marketing Officer and Marketing Director.

The common misconception is that these two titles are interchangeable. While there are some similarities, the two roles are fairly different. If you aspire to learn digital marketing and explore a career in the same, then you must be acquainted with what these roles mean. 

Let’s first go through the overview and key responsibilities of each role and then look at some key points to analyse the differences.

Chief Marketing Officer- Overview

A Chief Marketing Officer (CMO) supervises all marketing operations for a company. The ‘C’ in CMO implies engagement at the leadership level. CMOs manage multiple teams, including product, brand, social media, SEO research, PPO, and more. The number of teams and departments that CMOs can handle depends on the company’s size.

They significantly contribute to a company’s growth by managing responsibilities that range from framing business strategy to creative influences. Their role entails more than just revenue generation. They must lay the strategic base for your marketing department to implement effective strategies and fuel long-term growth. Some of their key skills include growth driver, marketing expert, customer champion in chief, and chief storyteller.

Following the significance of their roles, CMOs are handsomely paid. On average, a CMO in India annually earns around INR 22,82,813.

Key job responsibilities of a Chief Marketing Officer:

  • Administer a company’s overall long-term marketing strategy
  • Work with the stakeholders or CEO to make sure business and marketing goals are fulfilled
  • Lead various areas of marketing teams, including research, brand, PPC, SEO, social media, etc.
  • Develop the framework of the business’ marketing sections.
  • Conceptualising innovative marketing projects
  • Guiding teams to effectively use marketing mediums
  • Ascertaining that the company’s services fulfil the client’s requirements and company’s standards
  • Establish relationships with new clients to yield sales
  • Governing the creation of services for a marketing campaign

Availing dedicated digital marketing training can help you learn the relevant skills to handle the aforementioned responsibilities.

Marketing Director -Overview

A senior-level administrator who oversees a company’s overall marketing strategy is called a Marketing Director. They work with other personnel of the executive team to create and execute marketing plans that fulfil the company’s objectives.

Usually, they lead a particular team, department, or facet of the responsibilities that a marketing department is assigned.

Considering the significance of their job role, Marketing Directors in India receive around INR 25,81,617 on average per annum.

Key job responsibilities of a Marketing Director

  • Plan and implement a marketing strategy for diverse products/services
  • Supervise teams to ensure standards and deadlines are fulfilled
  • Determine an annual marketing budget

Marketing Director vs Chief Marketing Officer

Perhaps, both CMOs and Marketing Directors may be responsible for executing marketing strategies and campaigns. However, there are certain prominent differences between these roles. Let’s explore the differences between them.

Chief Marketing Director (CMO) Marketing Director
A CMO’s role is quite wider than that of a Marketing Director. They need to think and execute more strategically than a Marketing Director. A CMO is the head of the marketing department. A Marketing Director is more specialised in a dedicated area of the marketing team, for example, SEO, PPC, or social media.
A CMO supervises multiple teams in a marketing department. A Marketing Director manages a team of marketing professionals.
CMOs are accountable for developing the entire marketing strategy for the company, in which Marketing Directors define their strategies and work towards fulfilling certain goals. Marketing Directors create the strategy for a specific goal or a marketing function, for example, revenue generation.
Typically, CMOs have a bigger budget to work with than Marketing Directors. So, it allows them to capitalise on more expensive marketing proposals, for example, national advertising campaigns.  Typically, Marketing Directors have a smaller budget than CMOs.
Usually, CMOs directly report to the CEO. Usually, Marketing Directors report to the CMO or other senior executives.
Commonly, CMOs are fascinated by working as a public relations manager to supervise an organisation’s profile.  Marketing directors utilise their analytical knowledge and research background as market research analysts to learn what buyers need most and ways to respond to them.

Conclusion

To grow your business, you will need help from a CMO or a Marketing Director. The choice among the two depends on your specific business requirements.

While if you’re willing to thrive in your career as a Chief Marketing Officer,  you can go for the Post Graduate Certificate Programme For Emerging Chief Marketing Officers provided by Imarticus. It is a cutting-edge IIM Indore CMO program designed for budding leaders and Chief Marketing Officers. Its comprehensive curriculum imparts operational, strategic, and technological leadership skills among future business leaders.

CA vs ACCA: Demystifying Core Differences Between Two Renowned Qualifications

Venturing towards a career in the realm of accounting and finance can often resemble the act of setting sail on a vast sea, owing to the abundance of professional qualifications that pepper the landscape globally. Amid this ocean of opportunities, two distinguished credentials tend to emerge and catch the eye – the Chartered Accountant, fondly known as CA, and its equally illustrious counterpart, the Association of Chartered Certified Accountants, or ACCA exams.

The debate of CA vs ACCA brings forth a quest to understand the core differences, distinct benefits, and career prospects each qualification offers.

What are CA and ACCA?

The Chartered Accountant, or CA, is a professional badge of honour earned by individuals in various countries around the world, from the vibrant marketplaces of India to the business hubs of Canada, Australia, and the United Kingdom. It’s a prestigious title, regionally conferred and carries significant weight within the country of certification.

On the other side of the spectrum is the ACCA, short for the Association of Chartered Certified Accountants. This certification is globally recognised and shines brightly on a resume, no matter the geographical location. Originating from the UK, the ACCA has spread its influence far and wide, with its certification accepted and acknowledged in over 180 countries across the globe.

Global Recognition: The Wider Reach of ACCA

When comparing CA vs ACCA, one significant difference is their degree of global recognition. While the CA is highly valued within the country of certification, ACCA members enjoy a truly global reach. ACCA qualification, provided by the UK-based ACCA body, is recognised in over 180 countries worldwide. This expansive reach is advantageous for those who aspire to work in international finance.

Course Structure and Content: Diverse Learning Outcomes

The course structures of CA and ACCA are both rigorous but differ in their approach. CA focuses more on national taxation and auditing laws, while ACCA provides a broader understanding of global financial practices and international business laws.

The ACCA qualification comprises 13 exams divided into three levels: Applied Knowledge, Applied Skills, and Strategic Professional. It covers key areas like management accounting, corporate law, tax, and audit, providing a comprehensive understanding of the global financial landscape.

On the other hand, CA involves a more country-specific, in-depth exploration of taxation and auditing principles. Its course structure comprises Foundation, Intermediate, and Final levels. Though rigorous, it delivers robust competency in the context of the country of certification.

Flexibility: The ACCA Advantage

In the CA vs ACCA debate, flexibility is a noteworthy aspect where ACCA has an edge. ACCA offers greater flexibility in terms of exam schedules, with four exam windows throughout the year. In contrast, CA exams are held twice a year. Moreover, ACCA allows students to attempt ACC  exams in any order, providing greater control over their study schedule.

Practical Experience: A Common Ground

Both CA and ACCA require students to gain practical work experience, reinforcing the theoretical knowledge acquired. This shared focus on practical experience helps nurture highly skilled professionals ready to contribute meaningfully to their respective fields.

Career Opportunities: Varied and Vast

The career prospects post-qualification further elucidate the CA vs ACCA differentiation. CAs often find opportunities in specific sectors within their country of certification, such as tax consultancy, auditing, or public practice. On the contrary, ACCA qualification opens doors to various sectors worldwide, including banking, consulting, and management, given its global recognition and comprehensive curriculum.

Regardless of which path you choose, both qualifications offer lucrative careers and avenues for continuous learning and growth.

The Role of Specialized Programs in ACCA Preparation

While self-study is an option, enrolling in a structured ACCA preparation program can significantly enhance the chances of success. For instance, Imarticus Learning offers a well-structured ACCA Certification Course that provides a comprehensive curriculum and personalised guidance to study ACCA online, equipping learners with the knowledge and skills necessary to excel in the ACCA exams.

Conclusion: The Personalized Path

In the end, the choice between CA and ACCA boils down to individual career goals, geographical preferences, and learning styles. While CA offers specialised expertise in a country-specific context, ACCA delivers a comprehensive understanding of global financial practices. Both qualifications hold their unique merits and play an instrumental role in shaping successful finance professionals.

In the debate of CA vs ACCA, it’s essential to remember that these are not just certifications but stepping stones towards a rewarding career in finance. Choose the path that aligns with your vision and aspirations, and you’ll find yourself on the road to success.

Top 10 Inspirational Marketing Leaders to Learn From

Global marketing leaders succeed in the industry by devising innovative theories and performing marketing experiments, as there is no universal secret to acing this profession. As a marketing leader, keeping up with the latest trends is imperative. A sales and marketing leadership program may help one learn the ropes in this field.

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Learn about the top 10 most influential and inspirational marketing leaders to motivate yourself to work harder in achieving marketing success. 

Top 10 Inspirational and Influential Marketing Leaders

The only common thing among these top marketing leaders is their love for learning and indulging in new things. The following are the most popular marketing leaders:

1. Nemanja Zivkovic

Founder and CEO of Funky Marketing

Nemanja Zivkovic has developed unique ways and strategies of conducting B2B marketing activities which have grown popular and proven immensely effective in today’s marketing world. According to Nemanja’s ideology, the best way to keep up the marketing game is to rethink, refocus, and revive current marketing techniques constantly. 

2. Sydni Craig-Hart

Inclusive Marketing Strategist

Sydni Craig-Hart is a big name in the marketing industry as she helps big and multinational corporations connect with small businesses, minority-owned businesses, women-owned businesses, etc. She is an Inclusive Marketing Strategist who helps product designers and marketers devise ways of connecting deeply with such businesses.

3. Bozoma Saint John

CMO at Netflix

Bozama has worked with renowned companies like PepsiCo and CPG Giant, Apple Music, Uber, etc. Impressed with her track record, Bozama was appointed as the CMO of Netflix in June 2020. Her marketing strategies, especially at the time of the coronavirus pandemic, were successful in creating a huge customer base for Netflix. 

4. Lola Bakare

Founder, CMO Advisor and Inclusive Marketing Strategist of be/co

Lola Bakare is a well-known face in the world of marketing and advertising. She is the founder, CMO Advisor of be/co and a talented Inclusive Marketing Strategist. Her powerful writing has created an impact and has been featured in Business Insider, Marketing Brew, Adweek and HBR. She has popularly collaborated with famous organisations such as PepsiCo and Dell.

5. Michael Barber

Freelance Marketing Strategist and Brand Consultant

Michael Barber has impacted all marketing spheres, including agencies, colleges and famous companies like Johnson & Johnson. Michael is a popular marketing consultant who can build elite teams that generate unique and unforgettable client experiences. He is also an energetic and entertaining keynote speaker with incredible ability and knowledge as a brand consultant.

6. Mayur Gupta

CMO at Kraken Digital Asset Exchange

Mayur Gupta is an engineer-turned-marketing leader regarded as an all-rounder. His unique perspective and marketing skill set have allowed him to become a CMO at a young age. He has used data science and brand marketing excellence to leverage companies like Spotify, Kimberly Clark, Freshly, etc. Mayur has also been listed in Forbes’s Top 50 Most Influential CMOs.

7. Jacquie Chakirelis

Director of Digital Media at Cleveland Magazine and Quest Digital

Jacquie Chakirelis has emerged as a notable marketer in digital media, and she has touched various facets of the marketing world with her depth of experience. She possesses immense knowledge of GTM strategies, value positioning, content marketing and audience development. Her impact is visible in the actionable insights recognised after implementing Jacquie’s marketing strategies. She was also invited as a speaker at the recent Content Marketing World.

8. Beverly Jackson

Vice President Global Brand and Consumer Marketing at Twitter

Beverly has extensive experience working at institutions like Grammy and Yahoo. Currently the Vice President of Global Brand and Consumer Marketing at Twitter, she possesses dynamic qualities that help maintain and produce high-performance marketing results. She develops new and innovative ways of digital marketing to build a large community and drive brand loyalty.

9. Stacey Danheiser

Founder and CMO of SHAKE Marketing

Stacey is a master planner and developer of marketing strategies. With over 20 years of experience, Stacey focuses on preparing marketing strategies based on customer feedback reports, taking into account customer demands. 

10. Michelle Ngome

Founder of the African American Marketing Association

Michelle Ngome is a prominent voice in the field of diversity marketing. She is exceptionally creative and unique in her approaches to diversity marketing and has also created a DEI card game known as ‘Be Inclusive’. It is a short facilitation deck responsible for improving communication channels and increasing a sense of belonging in the marketing sphere. Ngome’s marketing approach emphasises increasing empathy and trust and building necessary people skills.

Conclusion

 A sales and marketing leadership program allows individuals to learn the various marketing strategies and techniques that can pave the way for new milestones in the marketing world. To become a successful marketing leader, consider signing up for the Executive Management Programme In Sales & Marketing Leadership, IIM Luknow by Imarticus. Take this course to accentuate your leadership skills and excel in marketing.

7 Steps Involved in Supply Chain Design Process

Welcome to the interesting world of supply chain design, where innovation, efficiency, and creativity join together to plan the smooth movement of products and services! Businesses aim to create a symphony of logistics in this complex dance of interrelated stages, streamlining their operations to get items into the hands of eager customers.

Are you ready to embark on an exciting journey, prepared to take the Supply Chain Planning steps?

 Prepare to learn the secrets of effective supply chain management as we examine the key phases that turn simple concepts into finely tuned-distribution masterpieces! 

Let’s explore the core of this fascinating process, where each choice taken and each connection established determines the future of industries and the makeup of the global market.

What are the steps involved in the supply chain design process?

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The initial phases of a supply chain, such as raw material processing and manufacturing, establish their break-even point by considering production costs compared to market pricing. A supply chain may frequently be divided into distinct parts. In addition, expenses are related to each stage of a supply chain model.

Key steps in the supply chain design process:

Step 1: Define the goals and scope of your supply chain

The first step is to define what you want to achieve with your supply chain and the boundaries and constraints you must work with. For example, you might want to increase customer satisfaction, reduce inventory levels, lower transportation costs, or improve sustainability. 

You also need to consider the external factors that affect your supply chain, such as customer demand, market trends, competitors, regulations, etc. You should also identify the key stakeholders and their roles and responsibilities in your supply chain.

Step 2: Collect and analyze data

The next step is to collect and analyze data related to your supply chain. This includes data on your current performance, such as service levels, lead times, costs, quality, etc. You also need data on your suppliers, customers, products, processes, resources, etc. You can use various tools and methods to collect and analyze data, such as surveys, interviews, observations, benchmarking, simulation, etc. The goal is to understand the current state of your supply chain and identify the gaps and opportunities for improvement.

Step 3: Design alternative scenarios

The third step is to design alternative scenarios for your supply chain. This means creating different options for configuring and operating your supply chain to achieve your objectives. For example, you might consider different locations for your facilities, modes of transportation, sourcing strategies, inventory policies, etc. You can use tools such as network optimization, linear programming, decision trees, etc., to help you design and evaluate different scenarios.

Step 4: Evaluate and compare scenarios

The fourth step is to evaluate and compare your designed scenarios. This means assessing how each scenario performs in terms of your objectives and criteria. You can use quantitative measures such as cost-benefit analysis, return on investment, net present value, etc. You can also use qualitative measures such as risk analysis, sensitivity analysis, SWOT analysis, etc. 

Step 5: Select the best scenario

The fifth step is to select the best scenario for your supply chain. This means choosing the scenario that best meets your objectives and criteria and has the highest potential for success. You should also consider the trade-offs and implications of your choice and how it aligns with your vision and strategy. You should also get feedback and approval from your stakeholders before finalizing your decision.

Step 6: Implement the selected scenario

The sixth step is to implement the selected scenario for your supply chain. This means executing the actions and changes required to make your scenario a reality. You should also monitor and control the progress and performance of your implementation and make adjustments as needed. You should also communicate and coordinate with your stakeholders throughout the implementation process.

Step 7: Review and improve

The seventh and final step is to review and improve your supply chain design. This means evaluating the results and outcomes of your implementation and comparing them with your expectations and objectives. You should also identify and share the lessons learned and best practices from your experience with your stakeholders. You should also look for new opportunities for improvement and innovation in your supply chain design.

What are the latest Supply chain management trends?

  • Advanced Analytics and Automation: Through the use of digital, agile supply chain management, firms will be able to prevent disruption through the use of predictive and prescriptive analytics as well as big data, algorithms, and robots.
  • Reshoring and Nearshoring: As companies deal with the difficulties caused by disruptions in the world’s supply chains, many are trying to reshore or nearshore their operations to boost resilience, shorten lead times, and keep costs under control.
  • Circular Economy and Sustainability: As businesses work to cut waste, improve their environmental impact, and address concerns connected to climate change, they will place a greater emphasis on adopting circular economy ideas. 
  • Increased Leverage of Technology: As businesses strive to increase the effectiveness and resilience of their supply chains, they will increasingly leverage emerging technologies like artificial intelligence, machine learning, blockchain, and IoT.

Supply chain managers must emphasize agility and rapid response to adjust to demand, supply, and regulations changes swiftly. The most recent supply chain management developments include the circular economy, sophisticated analytics, automation, reshoring, and nearshoring.

The Final Words

Remember that supply chain design is a continual process of improvement rather than a one-time project. Don’t hesitate to go back and tweak your supply chain design when the environment changes and new problems appear to stay competitive.

You are now prepared to negotiate the challenging landscape of supply chain design thanks to your expertise in comprehending client needs, mapping your present supply chain, evaluating alternatives, and optimizing performance.

Embark on a transformative journey with the exclusive Chief Operational Officer-focused executive certificate program, a brilliant collaboration between IIM Raipur and Imarticus Learning. 

Get ready to be mesmerized by the Supply Chain Analytics course, an in-depth learning experience with an astonishing 150+ hours of interactive sessions expertly led by the erudite instructors at IIM Raipur. After completing this esteemed certification program successfully, you’ll be well-equipped with the necessary abilities to survive in this dynamic sector and advance to desirable C-suite roles.