Imarticus Learning

Post graduate Program in Digital Marketing

Get trained, certified and hired as digital marketing professional

Eligibility: Open for graduates from all streams Weekday Classroom Program

6 Months Program

Application Deadline: undefined
Start Date: undefined
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250+

Live Hours of Classroom Learning

15+

Live Projects and Case

10+

Tools

7+

Recommended Certifications

3-6

LPA

1500+
Students Placed
52%
Average Salary Hike
500+
Hiring Partners
22.5LPA
Highest Salary

About Our Postgraduate Job Guarantee Program in Digital Marketing

Job Guarantee

Our program comes with a job guarantee that offers you a chance to be placed at over 500 top-tier partner organizations hiring Social media, SEO, Content Marketing and Digital Marketing professionals.

Projects and Case-based Learning

Our program is tailored to provide you with practical experience through over 15+ industry-specific projects and case studies. You will work with tools such as Google Ads, Facebook Ads, Getresponse, Google Analytics, WordPress, and others that are carefully curated by experts to help you prepare for your future career.

Live learning module

Our faculty consists of industry professionals and uses interactive modules and hands-on training methods to deliver a robust curriculum, preparing you for a multitude of digital marketing positions.

Hands-on Marketing Tools

Our digital marketing program is designed to help you become proficient in using industry-specific tools like Google Ads, Facebook Ads, Getresponse, Google Analytics, WordPress, and more. You will gain practical knowledge and skills that can be applied directly in the workplace.

Industry-Recognized Certifications

Our team will prepare you for certifications from big brands like Google, Hubspot, Hootsuite, Semrush, and Meta. These recommended certifications will add tremendous value to your DM portfolio.

Dedicated Career Services

Our comprehensive career services are tailored to ensure your success in digital marketing. These include resume development, profile enhancement, mentorship, one-on-one career counselling, and interview preparation workshops, all aimed to help you secure the job that's fit for your aspirations.

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Who Is This Course For?

Final-year Students from all backgrounds

Fresh graduates/Postgraduates with >50% marks

Experienced students (0-3 years) from all backgrounds with salaries less than 3 LPA

No prior knowledge of marketing or digital marketing is required

Final-year Students from all backgrounds

Fresh graduates/Postgraduates with >50% marks

Experienced students (0-3 years) from all backgrounds with salaries less than 3 LPA

No prior knowledge of marketing or digital marketing is required

Final-year Students from all backgrounds

Fresh graduates/Postgraduates with >50% marks

Experienced students (0-3 years) from all backgrounds with salaries less than 3 LPA

No prior knowledge of marketing or digital marketing is required

Curriculum

Topics

Marketing Basics
Overview of Marketing Opportunities in India
Digital Marketing Basics
Digital Marketing Platforms & Channels

Introduction to KPIs
Relevance of KPIs
How to choose various KPIs as per the sales funnel
Introduction to Objectives and Goal Setting (SMART) model

Topics

Introduction to Consumer-Centricity in Digital Marketing
Understanding Consumer Behaviour
Using Social Media to Connect with Consumers

Creating a Consumer-centric Content Strategy
Personalisation and Customisation

Data-driven Marketing
Building Consumer Trust
Measuring Success

Topics

Introduction to Website Design
User Experience (UX) Design
Responsive Web Design
Website Design Tools and Technologies

Ideas on generating domain names, ideas, google listings
Create better landing pages to bring in more conversions

Topics

What is Search Engine Optimisation?
SEO Methods & Best Practices

Website Structure
Tools & Technologies
Google Algorithm, Content Design, Link Building, Owned Properties
Introduction to Hotjar to understand the effectiveness of webpage
Insight based optimization
Detailed understanding on Backlinking strategies
Mobile SEO

SEO on your own blog
SEO audit for 2-3 websites and comparing with your blog for better optimisation
SEO-optimised ChatGPT content

Topics

Channel Landscape, Managing Social PresenceChannel
Landscape with focus on TG present

Understanding algorithm and suitability of Facebook, Instagram, Twitter, LinkedIn, Quora, YouTube
How to create a channel on YouTube and various optimization ways
Creating effective YouTube videos

Understanding Facebook & Instagram Marketing and their features
Developing a Facebook and Instagram Marketing Strategy for Advertising
Facebook and Instagram Analytics
Community Management on Facebook and Instagram

Organic strategies to leverage Social Media platform for achieving the business objective
Creating Social Media Calendar along with the respective creatives

Podcasting
Influencer marketing
Instagram - Reels and stories
Utisling Latest Social media trends

Introduction to Online Reputation Management
Assessing and Tracking Online Reputation
Online Crisis Management
Solve and Building a Positive Reputation
ORM Tools and Technologies

Run a social media campaign (Facebook + Instagram) for your website/blog

Topics

Introduction to SEM
Understanding various bidding models
Setting up of Google Local Listing account and Google Merchant Centre

Definition and explanation of PPC advertising
Understanding ad rank and quality score
Types of PPC ads (text, display, video)
Overview of PPC bidding strategies and tactics
Keywords Research and Analysis
Landing Page Optimization
Google Ads

Run a search and display ads campaign for your website

Topics

Introduction to Affiliate Marketing
Types of Affiliate Marketing
How to start the affiliate journey

Topics

Definition and explanation of email marketing
Comparison between email marketing and other marketing channels
Overview of email marketing strategies and tactics for user nurturing
Landing Pages
Understanding User Behavior
Developing User Personas

Importance of building email lists and segmentation
Techniques and strategies
Writing effective email copy that resonates with the target audience
Visual Design of emails
Email copy and design testing and optimization techniques

Techniques for creating effective drip campaigns
Benefits of email automation for user nurturing
A/B Testing

User Retention Strategies
Loyalty Programs for User Nurturing
Measuring Success

Run a drip email marketing to attract leads on your website and nurture them

Topics

Defining your target audience
Establishing your goals and objectives
Developing a content plan
Choosing the right content format

Blogging
Infographics
Videos
Podcasts
Whitepapers
Content planning and scheduling

A/B testing
Keyword research
Content updates
Optimization tools and techniques

Create a content calendar for your website

Topics

Introduction to Web Analytics
Understanding Key Web Analytics Metrics
Importance of measuring and tracking web analytics metrics
Techniques for using web analytics metrics to improve website performance

Introduction to Google Tag manager
Understanding Tags, Triggers and variables

Overview of web analytics tools and platforms (Google Analytics, Adobe Analytics, etc.)
Setting up of Google Analytics
Understanding the Dashboard and Insights
Data Visualization and Reporting
Advanced Google Analytics Techniques

Introduction to Google Data Studio for visualization & storytelling
Using Excel for descriptive statistics

Connect your website to google analytics and determine the metrics for better optimisation

Topics

Overview of Media Planning and Buying
Types of media
Key players in media planning and buying
Ethics and regulations in media planning and buying

Market research
Media research tools and techniques
Consumer insights and behaviors
Competitive analysis

Developing a media plan
Media objectives and strategies
Media mix and budgeting
Reach and frequency
Media scheduling and buying strategies

Television advertising
Radio advertising
Print advertising
Outdoor advertising
Direct mail

Online display advertising
Search engine advertising
Social media advertising
Mobile advertising
Video advertising

Media buying process
Media buying metrics and pricing models
Media buying negotiations
Media buying ethics and guidelines

Emerging media channels and platforms
Innovative media strategies and tactics
The impact of technology on media planning and buying

Topics

Overview of the importance of E-commerce Marketing for businesses
Comparison between E-commerce Marketing and traditional marketing strategies

Choosing an E-commerce platform
Setting up an online store
Designing an effective E-commerce website

6 Months

10+ Tools

Classroom Training

250+ Learning Hours

What Projects I'll be learning?

Bootcamp on Website creation
  • Build a predictive model to predict the property valuations.
  • Learn how analytics is used by real-estate companies.
Run a SEO Audit
  • Run a SEO on your own blog
  • SEO audit for 2-3 websites and comparing with your blog for better optimisation
  • SEO-optimised ChatGPT content
Facebook Ads
  • Run a social media campaign (Facebook + Instagram) for your website/blog
Google Ads
  • Run a search and display ads campaign for your website
Drip email Marketing Bootcamp
  • Run a drip email marketing to attract leads on your website and nurture them
Content Marketing Bootcamp
  • Create a content calendar for your website (By the time course gets over, learners will be having at least 10 blog articles ready)
Google Analytics Bootcamp
  • Connect your website to google analytics and determine the metrics for better optimisation
ORM bootcamp
  • Project on Online Releationship Management
Enrol Now

Certifications

7+ recommended certifications from Google, Hubspot, Hootsuite, Meta, Semrush, etc.

Disclaimer: Learners will have to go the respective website in order to get themselves certified

Why these certifications are important?

Competitive advantage: By earning certifications in various digital marketing areas, you gain a competitive advantage over others who don't have them, which can be beneficial when applying for jobs or seeking clients as a freelancer or consultant to put what you have learnt to good use.

Not Offered by Imarticus Learning

For Sample purpose only

Content Marketing Certified

Not Offered by Imarticus Learning

For Sample purpose only

Email Marketing Certified

Not Offered by Imarticus Learning

For Sample purpose only

Content Marketing Certified

Not Offered by Imarticus Learning

For Sample purpose only

Email Marketing Certified

Tools & Technologies

Learning Journey

Our Digital Marketing Post - Graduation is offered offline, as well as through classrooms.

What Can i become?

Post Graduate Program in Digital Marketing- certified professionals have higher career growth, earning potential and high-profile job roles.

Performance Marketing Manager
SEO Specialist
Digital Marketing Executive
Campaign Specialist
Content Strategist
Social Media Manager
Email Marketing Specialist
Content Planner
Affiliate Marketing Manager
Community Expert

Industry average salary for roles as a Post graduate Program in Digital Marketing

See Yourself In One Of These Roles?

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Post graduate Program in Digital Marketing is most ideal for
Upon successfully completing this program, you’ll earn a Digital Marketing Certificate. This Certified Digital Marketing Course will add considerable value to your professional credentials.
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Earn Your Certificate

How Can I Join Digital Marketing Program?

Enquire

Get Counselled

Take Admission Test

Pass the Assessment

Enrol

Enquire

Get Counselled

Take Admission Test

Pass the Assessment

Enrol

Enquire

Get Counselled

Take Admission Test

Pass the Assessment

Enrol

Start PG Digital Marketing Course Study at Just

₹ 1,20,000
Enquire Now
Program Fee
₹ 1,20,000
Registration Fee
₹ 20,000
Balance Fee
₹ 1,00,000
Balance Fee Option
0% EMI Loan Amount
6 Months
₹ 16,667 P.M (No-Cost EMI)
Pay Now

Grow with Imarticus learning

We’re focused on giving you an integrated learning experience. With our one-of-its-kind career support services, we continue to support you as you take a step into your career with a renewed perspective. Get access to over 500+ placement partners and explore unlimited opportunities.

Job Guarantee

Our career services will introduce you to existing digital marketing opportunities and ensure that you land your dream job.

Profile Enhancement

We assist you in building a robust portfolio to ensure that your profile always catches the eye of prospective employers.

Resume Building

Redesign your resume with professional help and highlight your strengths in the best possible way.

Interview Prep

We’ve analysed the most commonly asked interview questions and built a training module that confidently prepares you for job interviews.

Career Mentoring

Our dedicated program mentors are seasoned professionals that will assist you with the curriculum, ensure you are up-to-date with in-class happenings and motivate you to move ahead in your academic journey.

Job Guarantee

Our career services will introduce you to existing digital marketing opportunities and ensure that you land your dream job.

Profile Enhancement

We assist you in building a robust portfolio to ensure that your profile always catches the eye of prospective employers.

Resume Building

Redesign your resume with professional help and highlight your strengths in the best possible way.

Interview Prep

We’ve analysed the most commonly asked interview questions and built a training module that confidently prepares you for job interviews.

Career Mentoring

Our dedicated program mentors are seasoned professionals that will assist you with the curriculum, ensure you are up-to-date with in-class happenings and motivate you to move ahead in your academic journey.

Our Alumni Work At

Build Your Success Story With Imarticus

I would recommend Imarticus because of the unique training methodology that combines not just theoretical knowledge but also practical learning. The trainers are highly skilled professionals and use their practical knowledge to transform you into a job-ready banking professional.
Neha Jha
The trainers here are very friendly and professional at the same time. This organization is truly an outstanding one that is nurturing raw candidates into specialized working professionals. Their state-of-the-art teaching facility along with industry experts that provide practical advice to help you advance in your career.
Gaurang Mistry
My journey with Imarticus has revitalised my personality by infusing it with tremendous soft- skills as well as communication and presentation skills. The institute helped in every way in bringing out my talent to its utmost, both in my personal and professional life. I would personally like to thank the management, the trainers and all the people whose effo...See More
Sandeep Singh
My experience with Imarticus was super! The course focused on practical training with hands-on learning of various tools and thorough practice with numerous datasets. Looking back, I see the importance of actually applying tools and techniques to the projects that worked on because it gave me a running start when began working.
Maxwell Louis D'Mello
Prepare to Succeed

FAQs

About the Program

Our Digital Marketing Post Graduate program is a 250+ hours digital marketing Offline classroom training program that provides aspirants with an in-depth understanding of the advanced business practices being used in Digital Marketing today.

Students from all domains looking to start their careers in digital marketing can opt for this course. Students in their final year, fresh graduates/Postgraduates with >50% marks, or experienced professionals (0-3 years) from all backgrounds with salaries less than 3 LPA can opt for this program. No prior knowledge of marketing or digital marketing is required.

You will have to apply for admission through our website. Our career advisor will contact you to review your profile and other eligibility criteria. Once you are shortlisted, you will have to take an admission test. Once you pass the admission test with >50% marks, the admission offer letter will be released. You will have to pay the registration fees to book your seat. For more information, speak to your career advisor.

Our Digital Marketing Post Graduate Course is a 6-month program conducted on weekdays via live instructor led lectures. Please contact your nearest Imarticus Learning centre for more information.

The core learning will happen via 250+ hours of live Offline lectures. You will also have access to additional study material like video recordings of previous virtual classes, PowerPoint presentations, case studies, quizzes and eBooks on our learning portal. You will be given extended access to our fully-integrated online learning portal where all your learning materials will be uploaded. You will need to log in to the learning portal using the credentials provided at the time of joining and navigate through the portal as required.

Our Digital Marketing Post Graduate costs 1,20,000/- for classroom training. You can pay the program fees by credit card, debit card or net banking from all leading banks. We offer EMI options as well.

Digital Marketing differs slightly from traditional marketing, where digital technologies and the internet are used as mediums to promote products and services. A Digital Marketing Course helps practitioners of the subject to study, understand all facets of Digital Marketing such as Search Engine Marketing, Search Engine Optimisation, Content Marketing, Social Media Marketing, ORM, Pay Per Click Marketing, Marketing Analytics and more. Imarticus Learning’s Digital Marketing Post Graduate is one such course curated with help from industry experts and designed to cultivate in-demand marketing skills.

Projects:
Bootcamp on Website creation, Run a SEO Audit, Facebook Ads, Google Ads, Drip email Marketing Bootcamp, Content Marketing Bootcamp, Google Analytics Bootcamp, ORM bootcamp.

Case Studies:

  • Tata Motors: Tata Motors used social media to reposition itself as a modern and futuristic brand, and broke the stereotype of being old fashioned.
  • Hindustan Unilever Limited: Be Beautiful, an online fashion website by HUL, used content marketing strategies to cater to the fashion needs of women.
  • Cadbury: India’s largest chocolate brand, used a clever strategy on social media to drive a successful campaign against cyberbullying.
Tools:
SEM Rush, Google Ads - search and Display, Facebook ads, Get Response, Google Analytics, Workpress, GoDaddy, ChatGPT.
Certifications:
Google Ads Certification, Google Analytics Certification, Hubspot Content Marketing Certification, Hubspot Email Marketing Certification, Hootsuite Social Marketing Certification Course, Semrush SEO Toolkit Exam.

Upon successful completion of the program, you will be awarded a Digital Marketing Certification by Imarticus Learning. You can also get yourself certified on our recommended list of certifications such as Google, Hubspot, Hootsuite, Meta etc.

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