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How CMOs Drive Growth in the Business World

Posted on by Imarticus Learning

A chief marketing officer (CMO) is a business leader who manages an organisation’s marketing initiatives. A person hired as chief marketing officer is in charge of the business’ brand management, advertising initiatives, product management, market research, marketing communications, sales, and customer support. 

Notably, a chief marketing officer has a team of well-trained marketing professionals to assist him/her. The CMO directly reports to the CEO of the company. 

This article will discuss how CMOs drive business growth and how a CMO training program can benefit you. 

Who is a CMO?

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A company’s marketing and promotional campaigns must be planned, developed, and carried out under the guidance of a chief marketing officer. They have essential roles that vary from corporate strategy to creative influence. Not to forget, they play a crucial role in a company’s growth. 

A chief marketing officer successfully markets the entire company to increase sales and produce money. This involves pricing, market research, product marketing, branding, communications, and public relations.

Further, a CMO’s role frequently encompasses customer service, sales management, product development, and new business growth. 

Also, a chief marketing officer ensures that the organisation’s message is spread through various channels and to specific audiences to achieve sales goals. To become a CMO of the future, candidates must have specific skill sets that enable them to take the company’s marketing initiatives to the next level. 

A CMO must have the following skills and qualities:

  • Versatility

A CMO ensures that anyone interested in the company’s business can obtain the necessary information. They must be well-versed in both online and offline marketing tools.

  • Industry participation

The marketing industry is undergoing rapid change. Thus, a CMO must be up-to-date on any advancement.

  • Creativity

A chief marketing officer must have the ability to think outside the box to develop fresh concepts and advance a company’s business.

  • Excellent communications abilities

A chief marketing officer must be a skilled communicator. This is because marketing requires sharing your company’s ideas with the general audience.

The job role of a CMO

The growth of a firm depends largely on the CMO. Chief Marketing Officers could have several different roles to fulfil. To oversee the business’ brand management and advertising efforts in a way that encourages growth, they must possess a specific set of abilities or personality traits. 

Some of a CMO’s most significant duties include the following:

  • Growth driver

A CMO’s key focus is to promote growth. Developing strategic decisions that enable development is particularly crucial for a CMO. This is one of the challenging aspects of the job since some marketing operations can be unexpected, particularly in the digital and social media age.

  • Marketing specialist

A CMO must be a master in all things marketing, even though he/she rarely engages in the finer details of the marketing team’s work. The CMO must be thoroughly aware of the marketing functions because he/she ultimately controls all the operations carried out by the marketing department.

  • Customer ally

A CMO also acts as the brand’s chief advocate for the customer. They ensure that all marketing initiatives work to build brand loyalty and guarantee a positive user experience.

  • Chief storyteller

Lastly, the CMO supervises the company’s creative section and its business-focused responsibilities. The marketing department’s originality should be promoted by the CMO, leading to innovative marketing approaches that will help attract and retain clients and ultimately boost sales growth.

Why are CMOs important? 

The necessity of the CMO role has increased because of technological advances in many firms in the 21st century. 

The internet, widespread use of mobile devices, analytics, artificial intelligence, and social media platforms have all made it possible to connect with customers in new ways and learn what consumers think about brands, products, and services.

Additionally, they have given consumers a new, much more prominent voice that permits them to instantly express their ideas to thousands or even millions of people.

CMOs and their teams may use these technologies to position their products, engage in intense competition, and reach and influence customers at the same rapidity and scale.

How CMOs drive growth? 

In today’s world, with the advancement of technology, the entire concept of marketing and advertising has been altered. A CMO works closely with the CEO (Chief Executive Officer), CTO (Chief Technology Officer), CFO (Chief Finance Officer) and CHRO (Chief Human Resource Officer). 

As the market changes, a CMO has to be well-versed in microeconomics and macroeconomic aspects. This allows them to make informed decisions about the company’s marketing strategy. 

CMOs are ideally situated to serve as an organisation’s cross-functional growth leaders, establishing clear associations throughout the business. A CMO can be viewed as a growth catalyst.

Conclusion 

Previously, some firms considered CMOs unnecessary. However, firms are now recognising the role’s strategic importance.

An online CMO program can help you strengthen your candidature if you see yourself as a future CMO. If you want to advance your career in marketing, then consider enrolling in Imarticus’s IIM Raipur CMO programme. The 10-month Executive Certificate Programme for Strategic Chief Marketing Officers combines live online classes and campus immersion to train aspiring CMOs and emerging leaders.

MBA in Fintech: Jobs and Salary Prospects

Posted on by Imarticus Learning

MBA, or Master in Business Administration, is one of the most popular courses amongst students looking for postgraduate courses with promising employment prospects. One of the most sought-after MBA courses opted for by students is an MBA in fintech. 

Notably, an MBA in fintech covers all the areas that deal with finance and investments. In addition, it builds an understanding of innovative and cutting-edge technologies like artificial intelligence (AI), internet of things (IoT), blockchain, cloud computing and data analytics, along with their application in finance. 

The course helps professionals build industry-relevant skills, resulting in more employment opportunities than an MBA degree in any other field. MBA fintech graduates are sought after by well-reputed organisations globally.

Read on to learn more about the jobs and salary prospects after an MBA in fintech.

Career options and job opportunities after MBA in fintech

Candidates after completing  MBA in fintech can work and adapt to multiple job roles. They can choose to work in the corporate, banking, or non-banking sectors. MBA fintech specialists are in demand at most organisations for financial management. Both the government and private institutions are open to MBA fintech experts.

The most popular job roles after MBA in fintech include:

Investment Banker

This well-paying job is mainly about making such investments of capital funds that can yield the highest returns. Investment bankers help customers in acquisitions, mergers and raising capital. 

Responsibilities of an investment banker

  • Selling equity and issuing debt to raise capital
  • Conducting intelligent and strategic research to carry out a proper investigation
  • Managing multiple equity placements at a time and keeping track of them
  • Analysing risks while assisting in corporate restructuring
  • Facilitating profitable mergers and acquisitions

Average salary: The average salary of an investment banker is INR 4 lakh per annum.

Financial Analyst

A financial analyst’s primary responsibility is to examine a company’s financial statements. This enables them to keep track of the company’s financial plans and their outcomes. Financial analysts are also responsible for making predictions about the company’s financial health.

Responsibilities of a financial analyst

  • Carrying out financial modelling
  • Making forecasts about the income and expenditure of the company
  • Tracking the economic trends and policies and making financial plans accordingly

Average salary: The average salary of a financial analyst is INR 4.5 lakh per annum.

Financial Advisor

MBA in Fintech training

A candidate after pursuing MBA in fintech can become a financial advisor. Every company needs financial advisors who propose ways and policies to improve the overall standing of a company. The role includes financial as well as managerial aspects.

Responsibilities of a financial advisor

  • Keenly observing and analysing the financial statements of a company
  • Continuously tracking the progress of a task in accordance with plans
  • Performing complex tasks like capital budgeting and forecasting

Average salary: The average salary of a financial advisor is INR 2.5 lakh per annum.

Project Manager

Project management is a crucial role that can be performed by an MBA in fintech candidate. A project manager is in charge of looking after the entire course of a project. They are expected to keep an eye on the process, find solutions for ambiguities, and help the project finish.

Responsibilities of a project manager

  • Organising and creating project concepts for an organisation
  • Monitoring the project throughout its course
  • Taking the final call on the plans and policies of the project
  • Completing the project in due time while adhering to the client’s requirements

Average salary: The average salary of a project manager is INR 12.5 lakh per annum.

Management Consultant

A management consultant is one of the most crucial personnel in a company. Such a representative supports businesses with organisational management. A management consultant helps maximise business growth and improve overall corporate performance.

Responsibilities of a management consultant

  • Advising businesses in increasing financial growth and improving their performance
  • Solving managerial difficulties
  • Adding value to a company by suggesting effective financial plans

Average salary: The average salary of a management consultant is INR 22.6 lakh per annum.

Private Equity Analyst

Private equity analyst is one of the best job roles available for an MBA in fintech candidate. A private equity analyst is mainly an employee of a public sector undertaking. Such analysts frequently assist PSUs in analysing equity and financial data.

Responsibilities of a private equity analyst

  • Conducting ratio analysis and generating results
  • Researching and interpreting the functioning of the private sector
  • Running valuations and analysing spreadsheets

Average salary: The average salary of a private equity analyst is INR 8 lakh per annum.

Conclusion

Fintech is one of the core foundations of a successful business venture in today’s technology-driven environment. MBA in fintech has a broad scope, given the demand for skilled fintech professionals across industries. Candidates with an MBA in fintech are eligible for prestigious employment opportunities with handsome salary packages. 

If you want to become a successful professional with an MBA in fintech, then you can consider enrolling for the MBA in Fintech course by Imarticus and KL University. The course offers a new-age industry-aligned curriculum with hands-on experience in leading technologies like cloud computing, blockchain, AI, machine learning, and IoT.

The ultimate roadmap to becoming a Full Stack Developer in 2023

Posted on by Imarticus Learning

Full stack refers to the end-to-end development of a website or application. It involves working on the front and back ends of an application.

Full Stack Developer Course

A full-stack developer designs and refines components displayed on a website, making them responsive to various viewing contexts. They design the internal software that powers a business’ servers, databases, and proprietary applications as part of back-end development. 

This article will give you a detailed roadmap to help you achieve the dream of becoming a full-stack developer. 

Full stack development: Why should you choose it?

The three primary reasons for choosing this career are:

  • Full stack development provides a plethora of growth opportunities
  • Building flexibility is the foundation of full stack development
  • Higher productivity entails more accountability

Duties of a full stack developer

A full stack developer‘s main duties include creating servers and databases for website operation, designing user interactions on websites, and writing code for mobile devices. 

Particular duties frequently include:

  • Creating the front-end architecture of a website
  • Creating user interfaces for online pages
  • Creating apps for the back end of websites
  • Building effective servers and databases
  • Providing cross-platform mobile phone optimisation
  • Ensuring application responsiveness
  • Collaborating with graphic designers on site design elements
  • Seeing a project through to its successful completion
  • Planning and creating APIs
  • Meeting consumer and technological demands
  • Remaining current with advancements in programming languages and online apps

Scope of full stack development 

A full stack developer‘s profession is both challenging and rewarding. They constantly work with various data structures and algorithms to set up a webpage. 

In every tech-savvy firm, they play a crucial function. The need for a full-stack developer has increased recently due to the expansion of online platforms and enterprises that rely heavily on technology. With the advent of artificial intelligence, this industry has promising prospects for future growth.

Full stack software developers’ salaries in India

A full stack developer is seeing rising demand in India and is amongst the top-paid jobs due to a dearth of qualified experts in this field. An experienced full stack developer can earn up to INR 16 LPA, whereas the starting package for new recruits is INR 5-6 LPA with an average of INR 6.95 LPA. 

Pay varies according to experience, place of employment, size of the organisation, and a few other factors. Facebook, Uber, Twitter, and Slack are some of the top companies hiring full-stack developers in India and worldwide. 

Skills required to become a full-stack developer

You must juggle multiple roles simultaneously as a full-stack web developer and possess a combination of soft and hard skills. 

Soft skills

  • Communication skills
  • Multitasking
  • Time management 
  • Leadership skills
  • Open mindset
  • Detail oriented

Hard skills

  • HTML

The requisite language of front-end technology is HTML. Developers utilise it to control the website’s text, picture formatting, and presentation. It handles the web page’s headings, paragraphs, pop-ups, and other aspects. These languages help improve the user’s engagement and enjoyment of the online application.

  • JavaScript

Familiarity with JavaScript’s newly developed features is a must to succeed. It is one of the dynamic languages used by programmers to create more interactive front ends. The application is efficient and makes their tasks easier.

Languages for back-end development

A full stack web developer should have a basic grasp of the technical backend programming languages since he/she works on back-end development. 

  • Python

It is one of the most widely used programming languages for back-end development. It may be applied to a variety of high-level object-oriented and structured programming due to its versatile features and reduced syntax.

  • PHP

It is a quick, dependable, and effective programming language. This programming language’s popularity for back-end development is due to its advantages for server-side scripting and flexibility on multiple operating systems. 

   Kubernetes 

By automating operational tasks related to container management and offering built-in commands for application deployment, releasing updates, scaling up and down to meet changing requirements, monitoring, and more, Kubernetes improves application administration.

Principles of designing

To make front-end programming more exciting and interactive, a full stack developer should have a foundational understanding of design.

While creating the client side of the programme, this ability will enhance their understanding of user psychology.

Technical proficiency

They should be knowledgeable in all technologies and continually improve in accordance with their responsibilities and function. To design a web application, they must be aware of common stacks because various businesses have different preferences.

Wrapping up

The demand for full stack software development has seen an upsurge in businesses of all sizes. Applying for an online certification course is the best choice if you want to leverage this job’s bright growth prospects. 

Imarticus’ full stack developer pro course teaches the nuances of data structures and algorithms. The 6-month course will provide you with the technical know-how of front- and back-end programming, preparing you for a prosperous future as a full stack web developer. This program offers an industry-centric course with 350 hours of intensive instruction from renowned faculties and 100 hours of doubt resolution. 

What is the difference between information security and cyber security?

Posted on by Imarticus Learning

We are depending on technology more and more by the day. But, the number of cyber attacks is also growing daily. What steps can you take to protect your data?

You need experts in information security and cyber security to handle such delicate situations.

Cybersecurity course

But first, let’s learn the differences between information security and cyber security. We’ll also discuss what cyber security analyst courses you can take, and tips to learn cyber security online.

Information Security

Information security deals with risks like unauthorized access, theft, damage, or other security threats. It covers all measures for securing physical and digital data. These measures include blocking data threats and unauthorized access.

This field also oversees the theft of essential information, e.g., financial data, IP, and personal information.

It involves the implementation of policies, procedures, and technologies to secure data. This ensures its confidentiality, integrity, and availability.

Do you want to start a career in this field? Then, enrol in an information security analyst course. It would be a step in the right direction.

Cyber Security

Cyber security comes under information security. It deals with protecting internet-connected systems.

This involves securing the online storage, transfer, and processing of sensitive information. It also prevents unauthorized access, theft, or damage to data. This includes measures to protect sensitive information, e.g., personal data, financial data, and intellectual property.

Research says the cyber security field will create over a million jobs by 2023. But it’s predicted that there will be less than 50% supply of talent.

So, it’s a good time to start preparing if you want to make the best of the situation. Does your interest lie in this field? If yes, then enrol in cyber security analyst courses like the PG Program in Cyber Security.

Growing Demand for Cyber Security Analysts

The demand for cyber security analysts is growing. This is due to the increasing number of cyber attacks. And also because of the growing dependence on technology.

Most firms depend on technology to store and share sensitive information. So, the need for well-trained professionals in security techniques becomes vital.

We know that there has been a rise in the number of cyber attacks. There has been an increase in the use of cloud computing too. And at the same time, significant growth is happening around the Internet of Things (IoT). All these factors have also contributed to the growing demand for cybersecurity analysts.

As more devices become connected to the internet, the number of cyber attacks increases. This makes it crucial to have analysts who are well-trained in this field. This growing demand is corresponding to a low supply of trained cybersecurity analysts.

Those doing cyber security analyst courses can explore many opportunities. The PG Program in Cyber Security is a good pick.

PG Program in Cyber Security

The shortage of specialists is a problem that needs urgent resolution. And so, we have created professional courses like the PG Program in Cyber Security for those looking to learn cybersecurity.

This 6-month course will teach how to tackle real-world issues. There will be practical lab sessions. It will also cover topics like network security, application security, and cloud security. After course completion, you can apply for different jobs, e.g., cybersecurity analyst, incident handler, and penetration tester.

The course design helps you prepare for recognized cybersecurity tests. These include CompTIA Security+ and Certified Ethical Hacker. Here are the various benefits of pursuing a PG Program in Cyber Security.

It provides the Ethical Hacker Practical certification to those who qualify.

It gives a voucher to attempt the official CEH test to qualified students.

It provides necessary mentorship and specializations.

It focuses on a job-oriented curriculum.

You can avail of placement help to secure jobs at places like Amazon, Infosys, etc.

Conclusion

Information security and cyber security are two related fields. Yet, they are very distinct when it comes to protecting sensitive information. Cyber security is a subfield of information security. So, it deals with securing digital systems.

The demand for cyber security analysts will only grow as we speak. Because let’s accept it: the number of cyber attacks is not reducing anytime soon. More reliance on technology will require more qualified analysts to foresee and prevent attacks.

So, are you interested in a career in cyber security? All fresh graduates can apply. The basic need to qualify is a 50% score or a bachelor’s degree, preferably in Information Technology or Computer Science.

What are the crucial stages of website design

Posted on by Imarticus Learning

Introduction

Well-designed websites include great aesthetics, encompassing visuals, strong content, and easy interactions. All of this requires a lot of patience and time. It also involves thorough technicalities and planning. Every element of website design and development must work towards a defined goal. This goal can be achieved by dividing the website design into manageable phases. These crucial phases of website design vary from designer to designer, but at the core, the holistic website designing process remains the same.

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Learn website design, its process, and the crucial phases involved through the following 6 steps that consider both form and function.

6 crucial stages of website design

1. Goal identification and requirement gathering

The first and most crucial step that a designer needs to take for an effective website design is to identify the goal and gather all the requirements. This must be done with collaboration and acknowledgment with clients and stakeholders. The critical questions that need to be explored at the initial stages include:

Who does the site cater to and who is the target audience?

What are the website visitors expected to find or do there?

What is the website’s primary goal or aim project: sell, inform, or amuse?

What are the technical and non-technical requirements and preferences?

Is the website for a wider branding strategy or the website needs to convey a brand’s core message?

How does the website need to be different from that competitor’s site?

If all of these questions aren’t answered in the initial stage, the whole website designing project moves in the wrong direction!

2. Creating workflows, sitemaps, and wireframes

Once the relevant information is gathered and the client gives a green signal, the process of workflow can start. Workflows are diagrams, brief information, and other details a designer is about to include on the website.

Then comes the sitemap which is the blueprint and the foundation of a well-designed website. Sitemap assembles the website’s information architecture and links the different pages with different content elements.

The next step is to get design inspiration and build a wireframe. Wireframes help in providing a framework or background for storing the website’s content and visual essentials. Wireframes also help in identifying and addressing the gaps and challenges related to the sitemap. Wireframes play a pivotal role in guiding the look of the final website.

3. Producing engaging and excellent content

After the website’s framework, now is the time to focus on written content. Content serves two major goals: It drives action and engagement and boosts SEO.  Intriguing, short, and catchy content keeps the visitors engaged. Conversely, dull, long, or boring content will drive them away!

Furthermore, the content can be enhanced for better SEO with tags, keywords, headings, and sub-headings. Moreover, easy and well-written content is picked up faster by search engines. To learn SEO is, therefore, imperative to build and promote any website.

4. Crafting visual element mockups

After content, it is time for adding visual elements to create an effective website. Designers will now showcase the mockup look of the UI. This is the stage that defines the visual look and appeal of the website. From near-precise placement, font size, the colour of content and other elements will be overviewed by the clients.

It is the visual content that increases engagement, clicks, and revenue. People want to see more pictures and images on the website which makes their understanding easier. Therefore, these days the best Digital Marketing Certification Courses focus on visual elements more as they learn website design. This stage gives all web designers a chance to show their skills and creativity.

5. Testing time

If you are all set with content and graphic, it’s time to run tests. This is one of the routine parts of website designing and development. Thorough checking and testing of each page and link is a must. Other things to include in the testing are spell-checking, scripts, website speed, multiple-screen tests, and cross-browser compatibility. Web designers are also expected to ensure that the coding is correct and it follows the present web development standards. The usage of code validators saves a designer from presenting the broken site to their clients and the World Wide Web!

6. The Launch

The favourite stage of the website design process is to launch the website. However, seasoned designers know that this step is still the final one and some elements would still need fixing. Yes! Web designing is an ongoing process. It continuously needs maintenance, user testing, monitoring analytics, content and features, and revision and refining of the brand’s message. Some elements always need to be changed which makes the website look updated and productive.

In a nutshell

Designing a perfect website is difficult and it cannot be done without technical knowledge or learning. However, if you know the basic concepts, you can follow the above-mentioned steps to design and develop an entire website. These steps will also help in designing a strategic website that will attract visitors and keep them engaged.

Here at Imarticus Learning, we offer the best Digital Marketing Certification Course with IIT Roorkee. The courses help you learn website design and assist you to learn SEO too. These learnings will help you in career growth and advancement.

E-Learning Solutions: Helping Organisations Ace Their Training

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E-learning solutions allow working professionals to learn from anywhere. It could be accessed from computers or mobiles while they work. Companies often turn to e-learning solutions as it is effective, cost-efficient and sustainable. It is mostly used to upskill employees and push for the growth of a company.

Benefits of E-learning

Scalability

The biggest problem with traditional learning is that it is almost impossible for companies to assess the effectiveness of the training programs. E-learning comes with tools to assess the performance of individual employees without much hassle.

Ease of learning

Everyone has different learning speeds. Thus e-learning could be the solution to decrease the pressure on employees so that they can learn at their own pace. It also helps the employees to revisit something they did not understand more comfortably. Since most employees have heavy work pressure, e-learning can also help with time management.

Cost efficiency

It reduces the cost that in-person training incurs. Companies don’t need to hire trainers for their every branch or from a faraway centre, which costs a lot. For example, imagine hiring 5 professional trainers to upskill the employees at five different branches of a company. Take that and introduce e-learning. Now, the company can send the e-learning material to the five branches. Also, after the completion of the program, they can get a detailed assessment report without the need to pay anyone for the analysis of performance.

Sustainability

Companies can work to upskill their employees without the need for new trainers. Now, there is no need to hire new professionals who have to design and plan according to a new batch. E-learning can also be tweaked that suits the requirement of the company. The elements can be changed according to the trend and new tools added to add relevance to the training program.

Tips to introduce e-learning training solutions

Select an objective

Future Of Corporate Training

Decide on an objective that matches the upskilling of the employees and the growth of the company. It helps to set a path and design an e-learning program that is beneficial for the company. It defines helps to tackle the gaps in learning and increases efficiency.

Carefully choose the tools

Tools are an important part of e-learning. However, they must be chosen carefully to match the budget and needs of the company. Companies need to select a program authoring toolkit, an online space to host the content and an effective way how to avail all this to their employees. They also need to work with the Learning Management System that works well for them.

What’s the budget?

Most companies fail to work around the budget for e-learning solutions. Companies also need to take the account of employees’ working hours spent on the e-learning tools. There might be some expensive add-ons or tweaks done to match the goals of the companies. Thus, a company must always plan a budget to ensure that their learning is not hampered and they don’t go over the budget.

Content is the key

Developing content for E-Learning Solutions includes deciding on tools such as PDFs, videos, audio, and quizzes that match the goals of the company. It should be relevant and retain the employee’s interest until the last.

Why choose Imarticus Learning

Imarticus has domain-specific training programs for professionals working in finance, analytics, banking and tech. Imarticus is trusted by over 200 organisations like KPMG, Capgemini, HSBC and others.

It offers various HR and L&D solutions to provide specifically-tailored training solutions to the companies. Imarticus Learning’s 500+ trainers have worked for more than 4000 corporate training days. With more than 2800 e-learning hours for the transformation of growth of companies, it offers solutions that are effective to the core.

What is the impact of advance consumer research on businesses?

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Advanced consumer research is becoming increasingly important for companies looking to stay competitive in today’s fast-paced market.

The global market research service industry is projected to experience significant growth in the coming years. According to a study, its market value in 2021 was estimated to be US $75.66 billion. However, by 2025, it is forecasted to reach US $90.79 billion, indicating a CAGR of 4.7%.

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In this article, we will explore the impacts of advanced consumer research on businesses. Before that, have a glance over the methods of conducting consumer research.

There are several ways businesses can conduct advanced consumer research, including:

1. Surveys.

2. Focus groups.

3. In-depth interviews.

4. Ethnography.

5. Online monitoring and tracking.

6. A/B testing.

Choosing a method depends on the research question, budget, and time available. Businesses can also use a mix of methods to gain a better understanding of their target market.

Impacts of Advance Consumer Research on Businesses

The impacts of advanced consumer research on businesses can be significant, with companies gaining a deeper understanding of their target market. Understanding impacts helps them to make product development, marketing strategies, and overall business decisions.

Understanding Consumer Needs and Behaviours

The most important impact of advanced consumer research is the ability to gain insights into:

o What consumers want.

o How they make purchasing decisions.

o What motivates consumer behavior?

With the help of research tools, businesses can learn more about their target audience. They can better understand their preferences, habits, and pain points.

This information can help businesses make better decisions about:

o Product development.

o Pricing.

o Marketing.

o Customer satisfaction and retention.

Improving Product Development

Consumer research can also play a crucial role in the product development process. By gathering feedback from potential customers, businesses can identify areas of improvement in existing products. They can gain insight into what new features or products customers might like.

Businesses can use the information to design products that better meet the target market’s needs. The change in approach will increase the chances of the product’s success in the market.

Optimising Marketing Strategies

Advanced consumer research can also help businesses identify the most effective ways to reach and engage their target audience. By researching consumer preferences and behavior, businesses can determine which marketing channels are most likely to be effective. This includes channels such as social media, email, or paid advertising.

Optimizing business marketing strategies can reach the right audience with the right message at the right time.

Making Data-driven Decisions

Consumer research data can be used to make informed decisions, from product pricing and distribution to advertising and branding. By analyzing consumer preferences and purchasing habits, businesses can make data-driven decisions that are more likely to be successful. This can help businesses stay ahead of the competition and improve their profitability.

Adapting to Changing Market Trends

The market trends are ever-changing, and businesses that can adapt to these changes are more likely to succeed. Regular consumer research allows businesses to stay updated on shifting consumer preferences and market conditions.

It helps businesses identify new opportunities and threats timely. Also, it enables them to take action to stay ahead of the competition.

Ethical considerations

Businesses should conduct research responsibly and ethically. They should ensure that research data is collected and used in a way that respects consumer privacy and autonomy. They should also ensure that they are transparent about the research they conduct. They must also tell how they will use the collected data.

Advanced consumer research provides valuable insights that help develop effective marketing strategies. Hence, it plays a crucial role in the success of the Chief Marketing Officer’s (CMO) marketing efforts.

Executives must demonstrate the necessary skills and experience to become Strategic Chief Marketing Officers. Read on how to take your marketing career to the next level.

Best CMO Course for Professionals

The IIM Raipur CMO Program is offered online in collaboration with Imarticus Learning. Key features of the program are as follows:

o Help participants improve their skills in research, strategy, and technology.

o Live online lectures with leading academicians at IIM Raipur.

o Masterclass sessions by CMOs.

o Wharton interactive simulations for hands-on experience.

o Access to a network of distinguished IIM Raipur executive alumni.

Why select Imarticus Learning?

Advanced consumer research is integral to a CMO’s success journey and, ultimately, a business. IIM Raipur, Executive Certificate Programme for Strategic Chief Marketing Officers, is for people who want to become CMO or are already in leadership positions in marketing.

Imarticus Learning is an ed-tech that upskills people in industries such as banking, finance, data science, new technology, and digital marketing. We have been doing this for ten years. Request a callback or say hi on WhatsApp and connect to learn more about our courses.

10 Must-Know Concepts For Your Data Science Online Training

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Enrolling in a data science online training course from a prestigious institution such as the Indian Institute of Technology (IIT) guarantees that we will be learning from experts in the field. IIT Roorkee’s Data Science and Machine Learning Course is one of the best data science online courses available. The course covers the essential concepts that are essential to any data science online training, such as machine learning algorithms, linear regression, data visualisation, and communication. Completing the course can open up the doors to a prosperous and fulfilling data scientist career.

Data Science Course

However, before we begin our journey with The IIT Roorkee Data Science Online Course, we need to be familiar with foundational concepts of data science that can make our learning journey smoother. Mastering these concepts beforehand will also enable us to understand the IIT Roorkee Data Science Online Course better and help us make the most of it.

Here’s a list of 10 must-know concepts for our data science online training:

1. Datasets

The most basic yet most important concept we must know is the dataset. A dataset is a collection of data points, usually consisting of different variables such as numerical values and textual information. Datasets are an essential part of data science and machine learning projects because they provide the information needed to train models. Understanding how to select, manipulate, and analyse datasets is crucial for data science online training.

2. Data Cleaning & Pre-Processing

Dirty and unstructured data can impede our data science projects. Data cleaning and pre-processing are the processes of making sure our datasets are in a usable state. It involves dealing with issues such as missing values, outliers, or incorrect data types.

3. Data Science Tools & Technology

Data science tools and technologies such as Python, R, SQL, Tableau, Hadoop, and Spark are used to manipulate data and create models. It is important to understand the purpose of each technology and its advantages and disadvantages so that we can choose the right tool for the job.

4. Machine Learning

Machine learning is a subfield of artificial intelligence that enables computers to learn from data and make decisions without explicit programming. Understanding the basics of machine learning algorithms is a key concept for data science online training and IIT Roorkee’s Data Science Online Course.

5. Regression & Classification

Regression and classification are two of the most popular machine-learning algorithms used in data science projects. Regression is used to predict the outcome of a continuous variable such as stock prices or house prices. In contrast, classification can be used to classify data into different categories, such as spam or not spam.

6. Data Visualisation

Data visualisation is the process of transforming raw data into visual representations, such as charts and graphs. It is used to make data easily accessible and understandable to humans. With IIT Roorkee’s Data Science and Machine Learning Course, we can learn the fundamentals of data visualisation and use tools such as Tableau and D3.js to create stunning visualisations.

7. Natural Language Processing

Natural language processing (NLP) is a subfield of artificial intelligence that deals with understanding and generating human language using computers. It is a rapidly advancing field in data science, and many modern applications use NLP, such as chatbots and text-based search engines.

8. Big Data

Big data refers to large, complex datasets that cannot be processed using traditional methods. IIT Roorkee’s Data Science and Machine Learning Course will teach us how to use big data tools such as Hadoop and Spark to process, analyse, and visualise big datasets. Thus, we need to familiarise ourselves with big data concepts and technologies.

9. Mathematical & Statistical Concepts

Mathematical and statistical concepts are foundational for data science. We need to be strong in topics such as linear algebra, calculus, and probability to understand the underlying mathematics behind many data science algorithms.

10. Data Science Real-World Applications

Finally, we need to understand the real-world applications of data science. We can use data science for a wide range of tasks, such as predicting customer churn, forecasting sales, or detecting fraud. Being cognizant of the potential of data science can help us with projects in the IIT Roorkee Data Science Online Course.

Data science is a rapidly evolving field. As per estimates, the number of data science jobs is expected to increase by 28% in the next five years. In India alone, there will be about eleven million job openings in the data science field. Moreover, there is a shortage of data scientists in the job market globally.

Thus, embarking on a data science journey with IIT Roorkee’s Data Science and Machine Learning Course is a great way to develop the skills needed to stay ahead of the competition. Following the 10 must-know concepts outlined above, we will be well on our way to becoming successful data scientists!

Information and web application security in an age of threats

Posted on by Imarticus Learning

We live in a digital age. Online operations have increased during the pandemic. Businesses now use technology to store sensitive information. High reliance on technology has also increased cyber security risk. Companies face the risk of data breaches. Cyber crimes have become more frequent. By 2025, the GlobeNewswire report estimates cyber crime would cost $10.5 trillion yearly. So, a robust network security framework is the need of the hour.

Information security courses cater to the growing demand for cyber security. IIT Roorkee’s Cyber Security Course is one such course. Keep reading to learn more about cyber security and how this course can help.

What is Cyber Security?

Cyber security is the process of protecting systems from malware attacks. These systems include computers, servers, and networks. Cyber security involves network security and information security. Any risk to cyber security could make firms lose clients, revenues, and reputation.

Cyber security has global importance. It helps firms protect their systems and data. A good cyber security system also prevents data breaches. Technologies used by these systems include artificial intelligence (AI) and social engineering.

Why Are Information Security Courses Important?

cybersecurity courses

Digital technology has made network security a priority for firms. This has caused a rise in the demand for cyber security skills. These help prevent data breaches and malware attacks.

A course on information security covers cyber risk management, cryptography, and coding. IIT Roorkee’s course on cyber security helps students master these skills. This way, they can work on becoming a cyber security expert.

What does the Cyber Security Course By IIT Roorkee Cover?

Imarticus Learning has joined hands with CEC and IIT Roorkee to launch an Advanced Certification Program in Cyber Security. It covers networking, information security, ethical hacking, and more. This course helps students learn relevant industry skills.

The 6-month online course is the first step to an exciting career in cyber security. After finishing it, one can become a cyber security analyst, penetration tester, incident handler, etc.

Why Should You Choose IIT Roorkee’s Course?

Here’s why IIT Roorkee’s Cybersecurity course stands out:

CEC and IIT Certification

Certificates from CEC and IIT Roorkee Certification are globally recognised. These can help one build a great cyber security career.

World-Class Faculty

The program offers live online sessions and discussions with IIT faculty. These help students get hands-on knowledge.

Immersive Campus Experience

The course allows students to join a 3-day campus immersion program at IIT, Roorkee. Students and faculty from IIT Roorkee would be available during this immersion to help the ones signing up for this course.

Practical Skills

Interactions with industry experts would equip the students with the right skill set for jobs. The course offers lab sessions, where one can learn about real cyber security threats businesses face. This gives them a competitive edge over other cyber security aspirants.

Summing Up

Cyber security threats are a major security risk firms face across the world. This has led to a high demand for security professionals. Our program helps students learn cyber security processes, tools, and techniques. It trains them for a rewarding career in cyber security.

We have centres in Mumbai, Thane, Pune, Chennai, Bengaluru, Delhi, Gurgaon and Ahmedabad. For more details, visit our website training centres!

Does your digital marketing online training teach you these top skills?

Posted on by Imarticus Learning

Digital marketing is a field that is growing quickly. It is expected to become even bigger in the next few years, reaching a value of around $807 billion. However, there is not a clear set of courses or training programs that teach all the skills needed for a job in digital marketing. Some people try to get certified through online courses, but there are so many different options that it can be hard to choose the best one. Here are some of the key skills that every digital marketing online training should teach.

Top Skills Every Digital Marketing Online Training Should Teach

SEO and SEM Skills

digital marketing course

Digital marketing uses search engine optimization (SEO), so professionals should know about it. Even if someone else on the team handles the technical work, the whole team needs to have a basic understanding of SEO and content optimization. An SEO course is an important part of digital marketing education. By combining SEO skills with search engine marketing (SEM), you can improve your digital marketing strategy.

Video Marketing

People like watching videos on the internet, especially on social media. Studies show that 8 out of 10 people have bought something after watching a video about it. Video marketing is effective because it is personal and engaging. Customers trust a company more when they see someone representing the brand in a video. Videos can be used on many different platforms, like Instagram Reels, TikTok, and YouTube Shorts.

Content Marketing

Content is important in digital marketing and content marketing will always be a part of it. To get people interested and to make them take action, marketers need to create high-quality content that can be easily found online. This content can be in different formats, like social media posts, emails, websites, blogs, e-books, and videos. It’s important to have a plan for creating content and to know how to use different formats to reach the target audience.

Social Media Marketing

Social media is a platform where people talk and discuss things. Digital marketers can use it to reach their target audience with relevant messages. Each social media platform has a special way of organising content and allowing companies to target specific audiences and get detailed statistics. Some tools, like paid promotion, sponsored posts, hashtags, and business groups, can help brands establish an online presence.

Marketing Automation

Marketing automation is the use of software to automate marketing tasks and processes. It can help businesses save time and improve efficiency by automating tasks such as email marketing, social media posting, and ad management. With marketing automation, businesses can set up automated campaigns that trigger based on certain conditions, such as the completion of a form on a website or the receipt of an email.

Data Analytics

Data analytics is the practice of collecting and analysing data from online interactions with customers. It helps us make better decisions for our digital marketing campaigns. We can use tools like Google Analytics to track and report on our data. The challenge is figuring out how to use the data to understand customer behaviour and create strategies that will increase traffic and conversions.

Features of Digital Marketing Online Training at Imarticus Learning

·          Industry Council Approval: The digital marketing program was designed with input from experts in the industry.

·         Curriculum: The program covers all aspects of digital marketing, including search, social media, content, performance, email, analytics, and online reputation management. It also includes media planning and buying. The program lasts 228 hours and includes hands-on projects and in-depth instruction.

·         Pedagogy: The program includes case studies that give students a look at how big companies use marketing to maintain their competitive advantage. The program has worked with companies like Tata Motors and Cadbury to understand their marketing processes.

·         Simulation: Students will work on a simulation adventure to practice their marketing skills in a real-world setting. They will learn about SEO, social media, paid advertising, and online reputation management.

·         Live Projects: Students will work on real websites to address the marketing concerns of active businesses for their capstone project. This will allow them to act as digital marketing experts and solve real-world problems.

Why Choose Imarticus Learning?

Imarticus Learning is a company that teaches people skills for different industries, including banking and finance, data science and analytics, technology, and digital marketing. They offer digital marketing online training that is open to people who have graduated within the past two years and want to work in marketing.

After completing this course, students will get a certificate that shows they have learned job-relevant skills in digital marketing. This digital marketing certification course can help them get ahead in their field.

If you are interested in learning more about Imarticus Learning’s digital marketing training, you can contact them for more information.

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