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Why your CFO dream needs a strategic CFO course

Posted on by Imarticus Learning

A company’s Chief Financial Officer (CFO) is endowed with one of the most crucial roles, managing its financial assets. 

Among their many other responsibilities as a company’s financial head, the position of a CFO is significant in a company that requires strict budgeting and financial planning. If being a CFO is your dream, you need to enrol in a strategic CFO course to support and help you achieve your career goals. Read the article to learn more about the position, eligibility criteria and responsibilities.

Who is a CFO?

Become a CFO

The position of a Chief Financial Officer (CFO) in a company is an executive leadership position. The CFO is a senior executive employee responsible for supervising the company’s financial assets. The executive controls and tracks the correct amount of cash inflow/outflow from the company. They are positioned to supervise and suggest any economic changes that can bring about and increase the company’s positive benefits. Accordingly, they act as the company’s ‘Controller’ or Treasurer. 

Set Your Goals: Degrees and Skills Required for Becoming a CFO

Bachelor’s degree:
On your goal towards the CFO leadership training, it is essential to start early. If your goal is to become a CFO one day, you can start by obtaining a bachelor’s degree in a relevant field. These include Economics, Finance, Accounting, Business Administration or other related fields. 

Master’s degrees:
Following this, you can obtain a Master’s in Business Administration (MBA) or a related financial degree. While gaining experience in a job is wise, many choose to enrol in postgraduate diploma courses to enhance their theoretical knowledge.

Work experience:
Since the CFO of a company is a top-tier executive, a prospective candidate must have over 8-10 years of experience in financial planning before being considered for the role. During this period, your chief goal should be to develop the skills needed for the role. 

Communication skills:
As a senior executive, the CFO needs to engage with critical stakeholders of the company and provide insights about its financial planning. Excellent communication skills hence become a must. 

Leadership qualities:
CFOs need to engage directly or indirectly with company employees. They must exhibit strong leadership skills that inspire company productivity and increase monetary benefits. 

Time management:
Setting goals for both oneself and the company’s growth is the other essential part to be taken care of by the CFO. In addition to self-management, the CFO must manage their team to produce better results. It falls under a CFO’s responsibility, if not directly, to provide a company vision and keep it moving. 

What are the Responsibilities of a CFO?

If you have these skills and degrees ready, it is time to familiarise yourself with the various responsibilities of a CFO. Among the myriad of responsibilities, these three responsibilities make up the core of a CFO’s duties. Read on to know more: 

Managing liquid cash flow

The chief role of the CFO includes managing the company’s financial resources efficiently. The CFO heads a team of employees responsible for analysing any financial assets. The group then decides on liquid cash flows, capital, financial balances and managing other investments. 

Reporting to the company

The CFO remains the nodal executive who communicates with the stakeholders of the company, thereby previously assessing the annual integrated reports of the company prepared by a specialised team. Such progress reports are often crucial for conducting the following business plans of the company, and it is hence essential that they be prepared, evaluated and handed on in a convenient form and method.

Managing investment returns 

Last but not least, the CFO heads all decisions of the company’s financial planning and analysing regarding their proceedings with a long-term goal. The CFO guides a comparison between what is budgeted and its actual implementation in a company’s cash flow.

Conclusion 

When your focus is set, it is only time and dedication before you live your dream of becoming the CFO. And what better than achieving an additional degree from IIM Indore? You can apply to the Postgraduate Certification Course for Emerging CFOs by IIM Indore by Imarticus. This strategic CFO course is built for professionals with over 5 years of job experience and a focus on the nitty-gritty of financial planning.

With a duration of 12 months, this course has a hybrid class structure. It provides a campus immersion experience as well as online classes, which is suitable for many professionals who are unable to dedicate much time to the course due to their jobs. The class schedule is also set for Saturday and Sunday, which benefits employees. This CFO leadership training program focuses on the theoretical nuances of tech-based analytical skills and their practical applications in business valuation, fintech and risk management. This chief financial officer course is perfect for a budding CFO. To enrol or learn more, book your seats today! 

Don’t just settle for any Postgraduate program in Banking before you read this

Posted on by Imarticus Learning

Are you looking to take your banking career to the next level? You’ve come to the right place! A postgraduate program in banking can open up many doors and allow you to pursue a more specialized area of banking. But before you settle for any postgraduate program in banking, there are a few essential things to consider. Here’s everything you need to know about finding the best postgraduate program for your career goals.

What Type of Program Do You Need?

career in Banking and finance

Before you start applying for postgraduate programs in banking, it’s important to have a clear understanding of what type of program you need. Various programs are available, from diplomas and certificates to master’s degrees and doctorates. Consider what kind of specialization or field of study you want to pursue and ensure that the postgraduate program you choose offers courses related to this area. 

Accreditation Matters

Accreditation is important in any postgraduate program but is imperative in banking-related programs. Accreditation means that the school or institution offering the program has been certified by an independent body as providing quality education that meets specific standards. This is important because some employers may only accept graduates from accredited schools and programs. Check here for Banking and Finance Certification in India.

Be sure that the school or institution offering your desired postgraduate program is accredited before applying.

Credentials & Experiences

When researching potential postgraduate programs in banking, take some time to look into the credentials and experiences of each faculty member teaching at the school or institution where you plan on enrolling. Are they industry professionals? Have they had prior experience working in banks? Do they have a good reputation among their peers? These critical factors will help inform your decision about which postgraduate program is best for your needs. 

Never Forget to check for:

Program Structure

When choosing a postgraduate program in banking, it is important to consider the structure of the course. How long is it? Is it full-time or part-time? What kind of exams will be required? Are there any practical elements? These questions can help you determine if a particular program is right for your needs and interests. It’s also important to consider how much time and effort will be required, as this will affect your ability to balance personal commitments with academic demands.

Course Content

You should also consider what topics will be covered in the course. Many courses offer an overview of banking principles, such as financial statement analysis, risk management and capital markets regulations. Still, some may focus more on specific aspects, such as economics or investment banking. Understanding the course content ensures that you get exactly what you need from the degree and set yourself up for success.

Career Prospects 

Finally, considering which postgraduate program in banking is best for you, consider what career prospects it offers upon completion. Does it equip students with the skills necessary for a career in finance? Does it have links with potential employers? Will it assist with job search techniques such as resume writing and interview preparation? Knowing where this degree could lead can help inform your decision about whether or not this is the right path for you.

Transform a career with Imarticus Learning:

If you are looking for a job interview guarantee program for a successful banking and finance career, look no further than the Postgraduate Program in Banking and Finance. With our Postgraduate Program in Banking and Finance, you can secure your future with the cutting-edge skills required for success within Retail Banking, NBFCs, or FinTech. Develop new abilities that will ensure a job offer – no matter how fierce the competition! Your role is to study hard and get certified; we’ll connect you to lucrative opportunities afterwards.

You get to elevate your skill set to another level by gaining certification from NISM – India’s premier institute for securities markets – on Mutual Funds, giving you the foundation needed to become an expert at investing. It’s time to take your wealth-building dreams seriously!

Course USPs:

  • Learn via Case Studies
  • Assessment and Teach Back
  • Industry Interactions
  • 100% Job Interview Opportunities 
  • Equip with Job-Relevant Skills
  • Learn from Live Classes

For further details, contact the Live Chat Support system or visit our training centres in Mumbai, Thane, Pune, Chennai, Bengaluru, Hyderabad, Delhi, Gurgaon, and Ahmedabad.

How to plan an effective email marketing strategy for a small business

Posted on by Imarticus Learning

As an owner of a small business company, your primary focus should be on spreading awareness about your products/services. Using email marketing, you can connect with potential customers and generate leads. With digital marketing online training, you’ll know how to cater to your marketing audience. Pitching through emails is a great strategy; however, it needs to be customised according to the client’s needs. Let’s have a look at some ways in which you can form great email marketing strategies for a small business.

Steps to Create an Effective Email Marketing Strategy for a Small Business

  • Adding a personalised recipient name in the subject field or in the body of the email

Most emails are sent in bulk with generalised information throughout their content. However, when a marketer chooses to customise it by adding targeted names, it is bound to perform better and generate more leads. Apart from their names, other areas of interest are incorporated throughout the email so that they can relate and connect with the message. A generalised email is most likely not opened since it could be treated as a spam email. 

  • Avoid using email templates

Most email templates are used by a large number of people. The information and language of speeches in those emails are so overused that it has no impact on the reader. Anyone with social media marketing training might use these templates to pitch for their brand deals. However, marketers who put in more effort to write these emails from scratch have better performances and results. Customising an email allows you to incorporate your branding as many times as you find it right. You will have complete freedom over the design of the email and every personal touch will make it more eligible to generate leads.

  • Sending different types of emails and analysing their results

In order to understand which email type works best for the small business company, the email marketer needs to send customised emails with different strategies. Some emails should have the same branding information, some should have different subject lines, some should have authentic plug-ins from the websites, etc. With these types of emails, the marketer needs to analyse which email performs better than the other. The positive response to a certain type of email can then be used as an example of that particular topic.

  • Add sign-up sections and pop-ups throughout your website

When you use social media, you can only share your brand’s information based on the style in which you are maintaining your feed. By asking your audience to sign up for your newsletters you are promising them to offer exclusive information that they will benefit from. Incorporating these sign-up options creates an audience which has provided their consent to see what your business is up to. 

Also, keep in mind that you shouldn’t ask for unnecessary information. Just an email address would be sufficient. Do not spam your subscribers with unnecessary emails at unpleasant times. Be strategic and thoughtful.

  • Most content writers and marketers are unprofessional

Taking an email marketing course would help writers and marketers in forming a professional understanding of how to communicate with their clients. Without professional guidance, it is hard to understand the right way of proceedings with these emails. No personal comment or biased opinion should be mentioned throughout the email. A respectful stance should be maintained at all times.

  • Sending consistent emails is the key

When a person has subscribed to receive your emails, you should send them a welcoming email with all the information that they can look forward to. This will solidify their decision of choosing to hear from you. You should also send occasional emails during times of festivals, wishing them prosperity. You should alert them in times of any seasonal sales that they should look forward to. Give them early access features which will make them feel special and they will show better results. Send them emails whenever they make any transaction on your website and always keep in touch with them while carrying forward with their orders.

  • Choose a design that is responsive and looks the same on desktop and mobile

Various email designs look a certain way when viewed on a desktop and completely different when viewed on a mobile phone. Make sure that the design or format that you are choosing for your email is compatible with both devices as people are heavily dependent on them both.

Conclusion

In order to learn more about an efficient email marketing course, you should check out Imarticus. Imarticus offers a Postgraduate Program in Digital Marketing which will guide you and help you improve the skills that are required for efficient digital marketing. 

The best online Hadoop course exists: Here’s what we know

Posted on by Imarticus Learning

Hadoop is an inseparable part of Data Science and Analytics. Without Hadoop, there is no weight in the analytics field at all. Also, it wouldn’t be wrong to say that the mere existence of the analytics would be questionable without a proper database system to support it. 

Where would you store all this data? So yeah, Hadoop is important. Now, where would you pick up this important skill? You can learn Hadoop online and hone your skills. 

So, if you want to enrol in a data science course, you must learn Hadoop online. Imarticus Learning is the best place that you can trust. Read more.

What is Hadoop? What is it Used for?

Apache Hadoop is an open-source software framework that helps to store a large amount of data and process it for computation using a network of many servers. The size of the datasets ranges from Gigabytes to Petabytes. By clustering the servers, not only do you get to store a large amount of data (already mentioned before), but you can also process them quickly and efficiently. 

Hadoop also helps you with a structured data warehousing system with the help of the MapReduce function.

Four main Hadoop modules can describe its entire functioning:

  • Hadoop Distributed File System (HDFS): Low-end hardware is used to run the standard distributed file system. Capable of providing an efficient data throughput than the conventional file systems, HDFS fault tolerance is quite high. It also provides native support to large datasets.
  • Yet Another Resource Negotiator (YARN): A cluster node manager monitors resource usage and schedules tasks and jobs.
  • MapReduce: MapReduce is a framework that helps programs perform parallel computation while the data is being compressed. The map task consumes the input data transforming the dataset into an intermediary dataset that can undergo clustering in key-value pairs. The output reduces the tasks to aggregate and provides the desired result.
  • Hadoop Common: The function of this module is to provide common Java libraries that all the other modules can use for performing their tasks.

Why is Hadoop Important for the Data Science and Analytics Field?

Data Analytics Course

There are many uses of Hadoop in the field of Data Science and Analytics. Needless to say, if you pursue PG in Data Analytics, you must know Hadoop. As mentioned above, most of the data warehousing and storage needs are taken care of by Hadoop only.  The rest of the uses are mentioned below:

  • Data Engagement with Large Datasets

Earlier, data scientists faced restrictions in using large datasets on their local servers. Since most of the data science and analysis requires cleaning and processing a large amount of data. 

The increase in data usage requires databases for analysing and exploring the datasets. Therefore, Big Data and Hadoop give a common platform for this task. With the help of Hadoop, one can use Map Reduce, PIG or HIVE to process the data and obtain the required result.

  • Processing of Data

Data Scientists use Big Data Training for pre-processing most of the datasets. Apart from acquiring the data, you need to transform it after cleaning it and extracting the required features. After the datasets have been transformed into standardised feature vectors from raw data, we get the required output. This way, the entire tasks of the data scientists and analysts have been simplified by Hadoop.

  • Data Mining Dataset for Richer Machine Learning Algorithms

ML algorithms perform better with larger datasets. The results are also extremely precise because techniques like product recommenders, clustering and outlier detection can produce a good statistical output. Conventionally, ML engineers used to incorporate smaller datasets in which data was quite limited. Such models used to be less accurate and had lower performance. The Hadoop system allowed the storage of scalable linear datasets in RAW format.

  • Data Agility

Conventional database systems require a limited schema structure. Hadoop uses a flexible schema that helps its users to handle Big Data. With the help of this flexible schema, users can eliminate the requirement for schema redesign whenever new fields are required. It also speeds up the entire process.

The Best Online Hadoop Course 

The best online course is provided by one of the premier ed-tech companies in the country, Imarticus Learning. The Post Graduate course in data analytics helps you build a solid foundation in data science and analytics. It is also one of the best data science courses with placement, which teaches you all the basics of Hadoop and helps you to incorporate them into your professional assignments. So, what are you waiting for? Enrol now and get ready for a wholesome learning experience in India. 

Can a diploma in investment banking get you your dream job?

Posted on by Imarticus Learning

In these times, an investment banking course with placement is a golden cow you need to milk. Investment banking is the most preferred job for people passing out of IIMs. If you want to know the statistics of job openings, a top banking firm in Mumbai has around 2000-3000 front desk jobs for investment bankers. 

Not only that, JP Morgan, one of the premier banking firms in the world, receives around 50000 applications for 400 internship openings. The salaries are pretty good too. The biggest benefit of this job is that you could rise through the ranks to the top of the hierarchy within a decade. No wonder this is one of the best jobs you could ever dream of.

Career as an investment banker

Investment bankers are one of the most important professionals in the banking industry. They provide financial consultancy services to both high net worth individuals (HNWI) and organisations. Your primary responsibility as an investment banker is to raise capital for the individual/organisation after assessing their financial position in the market. This assessment serves two important purposes. Let us know more about it.

When working for an investment bank, you will have to report on the various opportunities available in the market. One of the core responsibilities of an investment banker is to tell his/her client what to buy or where to invest. You will have to make several reports regarding the performance of this specific investment opportunity. This is what the buying side of investment banking is all about.

There is also the selling side of the investment banking role. Say you are working with a company that wishes to sell some of its assets or a product or service in the market. That is also one area where you have to chip in regularly as an investment banker. In this area also, you will have to contact the prospective buyers or clients and convince them to make the purchase.

But still, why should you be interested in the investment banking field?

Investment banking has been becoming big in the last two decades. The nature of the job has become more important and immersive. Earlier, any financial professional could handle this job, be it a CA, CMA, CFA or MBA. But slowly, the top brands and business owners realised that knowledge about finance only wasn’t going to break the ice. Something extra is required to grow to gigantic proportions, especially globally.

To serve the bigger cause, professionals with specialised knowledge were required. Here comes the demand for investment banking courses after graduation. They caught individuals interested in banking at an earlier stage and moulded them as per the requirement of the field. As a result, many high-quality investment bankers were created indigenously, and Indian banks also started growing in their stature in the global market.

Over time, India has become a big and unique force in the global banking system. Not only that, you get many opportunities to develop a high-profile career right from scratch. Who would let go of such an opportunity?

What is the career pathway for becoming an investment banker?

We will be discussing how you can become an investment banker:

First combination: Class 10th + class 12th in non-medical stream + UG in any engineering discipline + diploma in investment banking

In this combination, we shall refer to the students from the non-medical stream. These are those students who would initially be opting for engineering studies. In this stream, you should have strong mathematics knowledge and number-crunching capabilities. You will be trained for your role as an investment banker after you complete your engineering studies. At a later stage, ensure you also get an MBA in investment banking for better prospects. 

Second combination: Class 10th + class 12th in commerce stream + UG/PG in any commerce course (B.Com/BBA/M.Com) + diploma in investment banking

Since you are from the core commerce stream, you will have a fair idea of investment banking. Your syllabus will cover most of the topics of investment banking. After completing your diploma, you can immediately opt for placement.  

But, which investment banking diploma should you opt for? 

Imarticus Learning has this wonderful investment banking course with placement. You can learn from the best faculty in India and get to know about the investment banking field in detail. Also, after completing the course, you can get placed at the top companies in India. 

So yes, a diploma in investment banking can help you get your dream job. What are you waiting for? Enrol now!

Ethical hacking in 2023: Certification, Qualification and Courses

Posted on by Imarticus Learning

Organisations thrive on the data it possesses. The more sensitive the information is, the more lucrative it gets for the hackers, technically known as red-hat hackers. They get the opportunity of blackmailing the organisation after breaching their systems and may bargain for a higher price tag. In the last retort, they may even sell the hacked data to rival companies at a ransom. Their unscrupulous objective is to use their knowledge and skills to earn money, by evil and criminal means. Nevertheless, present-day organisations have also geared up to be prepared so that they may stop those red-hat hackers from playing with their security. The only possible way to make it happen is to think in the same direction as the thieves do and this brings ethical hacking to the forefront.

It has been already declared by large media houses that India alone will provide many vacancies in the field of cybersecurity by 2025.  Thus, there is no doubt that the year 2023 is going to be an exciting journey for job seekers in the field of ethical hacking. 

Different Career Opportunities in 2023

In India, a cybersecurity course with placement is taught in many great institutes. Depending on the qualification, skill sets and experience, an ethical hacker possesses, the following job vacancies will be available for prospective candidates at different hierarchies:

  • Security Engineer
  • Security Analyst
  • Information Security Officer
  • Incident Response Coordinator
  • Security Awareness Trainer
  • Penetration Tester
  • Cyber Security Architect
  • Vulnerability Management Specialist
  • Chief Information Security Officer 

Qualification

A prospective ethical hacker may have the following educational background for a better understanding of the cybersecurity course:

  • Bachelor of Technology in Computer Science
  • Bachelor of Science in Computer Application

Having said that, it may be also noted that candidates from other backgrounds like mathematics, statistics, etc. may also apply for this course if they have a very keen interest in the subject and possess quick grasping skills. 

Basic Skill Sets Required for This Field

Cybersecurity

It may be noted that ethical hacking is just not like any other normal career opportunity after completing engineering courses in computer science. There are a set of strict rules and regulations that an ethical hacker must adhere to and be in the ambit of the contract agreement which he or she has agreed upon. Any violation or deviation may spell out devastation in your career. As a professional, an ethical hacker must be a master of the current attack methodologies and tools, which the red-hat hackers are most likely to use. The basic skill sets or knowledge, that a prospective ethical hacker must have are:

  1. Linux – This operating system, which includes Kali Linux and Parrot Security System, has been specifically designed for ethical hackers. This system has tools for easy and smooth hacking.
  2. Cryptography or encryption – Data security is an essential duty of all ethical hackers. Data authentication, integrity, etc. are all taken care of by this process.
  3. Programming Languages – The C program language is the mother of all languages when it comes to using Linux. However, the knowledge of Python and Java Script will also be extremely useful. This will help to eliminate large pieces of server codes very easily.
  4. Exploring vulnerabilities – Finding out system weakness is an ethical hacker’s most important duty and may be achieved by raising the standards of the penetration testing tools. 
  5. Mac Address Randomizers and Proxychains – Knowledge of these two products is absolutely a must for the purpose of remaining anonymous from hackers and monitoring cybercrimes.  
  1. Traversing the dark world – Tor browser helps the ethical hacker to learn the tactics of a red-hat hacker more precisely.
  2. Understanding network fundamentals – Nowadays no organisation uses a single computer, but a series of computers connected in a network. Having good knowledge regarding macros and protocols may help an ethical hacker to find flaws in the existing system. The additional command over networking tools like Wireshark & NMAP will make ethical hackers more competent to handle complex on-field situations.
  3. Join ethical hacker’s forum – A practising or prospective ethical hacker must be in the community group of ethical hackers to be regularly updated regarding what is going on in the market. This will surely help the problem-solving skills. 

Conclusion

After completing the Cybersecurity course, a candidate may take up the certification course to be recognised as a certified ethical hacker. It may be noted in this context that though many smaller organisations may not be asking for the certification to offer a job, all giant multinationals will certainly be demanding the certification from a prospective job seeker in the ethical hacking field. The certification not only showcases the command over the domain but also boosts an element of trust and authenticity in the employer. Higher pay packages are also expected by ethical hackers when they possess the certification.

The IIT cybersecurity course by Imarticus is an online course where the classes are held on Saturday and Sunday. The duration of the course is 6 months. This course will guide you to achieve your dream in this field. 

Don’t follow old content marketing strategies in 2023: A new-age guide

Posted on by Imarticus Learning

The landscape of content marketing has evolved a great deal over time. As the brands are striving to improve their marketing goals, it is important to change the approach in which the companies are taking up marketing activities. Of the various strategies that companies are taking up today to build a reputation, content marketing is a strategy that will help to draw more traffic to the sites. 

For the brands to create an impact in the market, it is important that their marketing team comes up with the most relevant and efficient strategies in order to draw the attention of the masses. What was in trend the previous year might go obsolete this year. For content marketing to be the most effective, it is of the utmost importance to keep up with the latest trends. You can consider taking up a content marketing course online that will help you remain at par with the latest demands in the market. This article will take you through the old strategies that you need to avoid, and the latest strategies that are setting the trend. 

About Content Marketing

What sets content marketing apart from traditional marketing is that it is more subtle and less in the face. Traditional marketing is available in the form of television and radio advertisements, calls, banners and so on. These might cause interruption. Nobody would like a call while in the middle of an important meeting. Would you stop by to read a banner while you are on your way to work?

Content marketing, on the other hand, is available in the form of websites, social media posts, online blogs, video content, and so on. This kind of marketing aims at building a relationship with potential customers by leaving a long-term impact on their minds. Apart from relationship building, content marketing also helps to give a boost to your audience and shoot up the traffic to your website. 

However, the needs of the audience are ever-changing. In order to keep up with the latest requirements of the target audience, it is important to make sure that digital marketers remain at par with the latest trends in the market. 

Some Content Marketing Hacks for the New Age Needs 

  • SEO is never out of trend: Although Search Engine Optimization has been of the utmost importance since time immemorial, it shall never go out of trend. If you are willing to optimise your content, you need to incorporate the use of relevant keywords. You also need to work on your meta-description and title tag — remember to use the core keyword in your meta-description and title tag while maintaining the criteria of between 60 and 155 characters. Another important thing to note while optimising any content for search engines is to use backlinks as they help to increase the credibility of the website. You can learn SEO online to deliver the best results.
  • Engage your audience using video content: When we think of content, we straightway think about blogs, articles, and other forms of write-ups. However, with the changing times, it is essential to make sure that the brands start using video content, which is way more engaging and can leave a long-lasting impact on the minds of the viewers. These videos can be in the form of informational videos, webinars, how-to videos and other live videos that display new launches and other informative facts. Starting with an interesting fact, an engaging statement or a story can make your audience want to stay till the end. However, while preparing video content, make sure that the videos can be accessed on all devices.
  • Enabling voice search optimisation: In this age of rapid digitisation, the importance of voice search optimisation cannot be neglected. People are no longer confined to ‘having everything at the tips of their fingers’. In modern times, voice search has taken the market by rage. 

The key to mastering this and optimising the content for voice search is by providing crisp and to-the-point answers to questions so that there are higher chances of visibility by assuring appearance in the featured snippet. Make sure that you do not fill your replies with a bluff. 

  • Amalgamate multiple content formats: This is another trick that can help you gain an edge in 2023. If you have a write-up ready to be posted as a blog, try to include some videos or other related images. This will help to create a visual appeal and might engage your readers and keep them hooked to the end of the article.
  • Chatbots to the rescue: You can automate your chats with the help of chatbots. You will not have to wait for your manual staff to attend your customers whenever they need you, you only have to automate the communication. This will help to decrease the cost of customer service. 

Not only this, but chatbots are also known for providing personalised recommendations to the audience based on their requirement. This helps to increase trust and develop a personal relationship. 

 Conclusion

Hope this gives you an idea about the different kinds of techniques and strategies that you need to incorporate in your content marketing if you wish to stand out in this age of cut-throat competition. An online digital marketing course with placement support might help you ace your dream of having impactful content marketing strategies. The IIT Digital Marketing course will enlighten you with the knowledge and skills that are needed to make an impact on the market and attract more and more audiences.  

Why Financial Technology is worth the hype

Posted on by Imarticus Learning

Financial Technology or Fintech is using electronic or information technology to perform financial activities. Any transaction, remitting or receiving the money to or from any bank account respectively can be done at the click of a button using a device like a laptop, tablet or even a smartphone with the help of this technology. It has proved to be very helpful for people who cannot avail of the traditional or physical methods of banking. In India, it mainly picked up in the year when demonetisation was announced in the year 2016.

 

Today Financial Technology is a multi-billion dollar industry, and hence, a Fintech career is one of the best career decisions for a prospective candidate. Various basic financial activities like investment, opening different modes of bank accounts, making payments, transferring money, loan processing, paying a merchant, booking insurance, etc. can be done with the help of Financial Technology. It is an excellent achievement for our country that today Fintech is applied daily by very small shop owners, street food vendors and local grocery dealers. Many reliable money wallets are catering to the needs of crores of Indians as of date. So, Financial Technology is worth the hype and will gain more importance in the coming future.

Importance of Financial Technology

Financial Technology has proved to be a boon for the Fintech firms as well as the customers in many ways. Some of the examples are as follows: 

  • Financial Technology is cost-effective and cheaper as compared to traditional methods of banking. Often banks charge transaction costs while making a payment or transferring money to a different account. But with the use of Financial Technology, one can make payments or transfer funds without incurring these extra costs. It is because of the increasing use of Fintech that banks can employ lesser employees to work in a particular branch, which helps them to cut expenses.
  • Financial Technology is time-saving as well. For customers, who cannot afford the time or for aged people, who find it difficult to visit banks, financial technology comes to the rescue. Fintech brings all financial activities to the fingertips of its users. It is also useful for big firms and organisations because managing accounts and costs have become easier.  
  • A 24-hour customer support service is one of the main perks of the increasing use of Financial Technology. If any issue arises, customers may dial the call centre’s number and get it sorted out right away, sometimes just by interactive voice response system, i.e. solely without human involvement. This has increased customer trust in Fintech firms.

Challenges in Financial Technology

Though there are a lot of digital methods to keep the Financial Industry safe and secure from online fraudulent actions, the risk may not be ruled out in totality. But, it may be noted that there are a lot of cyber security guidelines in place, and if followed religiously, would provide invisible armour to the user. In fact, all financial transactions created by customers are encrypted end-to-end. This feature is enabled not only by banks or NBFCs but even by all third-party wallet owners. One does not even require to provide his/her bank account number but just the mobile number in the case of transactions from one individual to another, provided they do it on the same wallet platform. The latest security updates keep the transactions safe. In many case studies, it has been observed that cyber theft or attacks have occurred to those customers who have been lured or convinced to share sensitive information like passwords, date of birth, OTPs, etc. So being aware of the probable fraudulent actions and knowing the guidelines is the key to safety from cybercrime.

Skills Required in Financial Technology  

Having a finance background is a basic requirement. However, it may be noted that several IT engineering graduates after completing their MBA in Finance are also taking interest in Fintech. The aptitude for creativity and information or software technology is a basic requirement for Fintech careers. 

Career in Financial Technology

A candidate who wishes to pursue Financial Technology as a career has to complete his/her Undergraduate and then can apply for Financial Technology courses. Various institutes offer these courses in online or offline mode as preferred by the student. Fintech jobs are one of the most high-paying jobs. Various job opportunities after studying Fintech are as follows – 

  • Quantitative Analyst and Data Scientist
  • App Developer
  • Career in Regtech
  • Career in Edutech
  • A career in Fintech firms/start-ups that deal with bitcoins and cross-border money transactions
  • A career in Banks and NBFCs
  • Artificial Intelligence and Machine Learning
  • Cybersecurity
  • Risk Control Managers
  • Compliance Officers
  • Block-chain Developers
  • Financial Analysts

Conclusion

Fintech has its fair share of challenges but at the same time, it is one of the most precious gifts of science that one can ever come across. A career in Financial Technology has one of the best job prospects in the financial world. The Financial Technology Programme at Imarticus offers one of the best Fintech courses in India. It is an online training programme that will fully prepare you for the financial world out there and will help you to reach your desired goal.

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How I built a cyber security career for myself

Posted on by Imarticus Learning

How I built a cyber security career for myself

As the world digitalizes workplaces and becomes more virtual, cyberattacks have become a regular occurrence. The current digital revolution was expedited by COVID-19, and the year 2020 saw a number of data breaches. It is not surprising that there is a growing demand for qualified cyber security specialists given how pervasive technology has grown in our daily lives. To that end, this essay will introduce you to the best career opportunities in cyber security. 

There is a severe shortage of qualified cyber security experts who can handle the day-to-day difficulties. Consequently, taking a cybersecurity course is both challenging and worthwhile. Finding the best path career in cybersecurity is not always easy, but this article will assist you in doing so.

What are the skills required for building a career in cybersecurity?

data science career

You can obtain practical experience by taking an online Imarticus cybersecurity course. Through these courses, Imarticus enables you to train and conduct research while enhancing your cyber security abilities. Join up now and get started.

Given the increased need for cyber security experts around the world, let’s look at how you can build your career in this field by acquiring the necessary skill set. There are a few prerequisites for a career in cybersecurity.

Bachelor’s Degree 

 A bachelor’s degree in a field related to cyber security is the minimum required. However, you may always enrol in a relevant cybersecurity course to get your cybersecurity career started even if you don’t have the necessary degree.

Networking Knowledge

To launch and advance your career in cybersecurity, you’ll also need additional skills including networking knowledge of operating systems and cloud security. Computer networking is the most important skill to have in order to operate in the field of cyber security. The Internet’s foundation is networking. To launch a successful career in cyber security, you must possess a solid knowledge of networking.

System Administration

Being proficient in system administration is a further talent that will be helpful for you. Everyone is a cis administrator if you stop to consider it. Configuring and managing computers is the core of system administration. To explore all of your computer’s settings and features and to experiment a little, you must be a naturally curious person. Expand your expertise by experimenting with new methods.

Operating systems and virtual machine

You need to be well-versed in operating systems like Windows, Linux, and Mac OS in order to become an ethical hacker. Linux is widely used by cyber security experts and is equipped with a number of tools. Set up virtual machines, utilise them, and experiment with them to understand how operating systems work. You’ll get practical experience by doing this.

Network security control 

It is yet another fundamental ability required to become an ethical hacker. The many methods used to improve a network’s security are called network security controls. It is obvious that if you don’t understand how routers, firewalls, and other devices operate, you can’t protect your network. Operating the IDs should allow you to see network security rules, infractions and harmful activity.

Coding Languages

You may be wondering whether programming is actually necessary to become an ethical hacker. It is true that not all cyber security experts possess or require coding abilities. But your future opportunities will be limited if you don’t know how to code. Knowing a few programming languages will help you spot the strategy behind an attack and prepare yourself to counter lethal hacking techniques.

Conclusion

Jobs in cybersecurity range from entry-level to executive management, and all in between. Today, there are numerous paths available in cyber security. It is ideal to start at entry-level and advance to the next level with the aid of credentials and pertinent experience.

The domain of cyber security is extremely lucrative, both for freshers and experienced individuals. There is enormous growth in this sector and one can expect multiple career prospects once they join as a cyber security expert. Roles like cyber security analyst or security administrator pay extremely well. This is especially true because companies across the world are in dire need of personnel skilled in cyber security. 

Financial markets: A comprehensive guide to mastery

Posted on by Imarticus Learning

Financial markets: A comprehensive guide to mastery

As the name itself suggests, financial markets are the kind of marketplaces that serve as a platform for the purchase and sale of a variety of assets like foreign exchange, derivatives, stocks, bonds, etc. Financial markets are places where investors and businesses raise money from. 

Individuals maintain a savings bank account. The money deposited there is used by the bank to lend loans to either individuals or other organisations. They charge a percentage as an interest fee in turn. This way, the depositors also earn a benefit. There are many different kinds of financial markets that people should be aware of. Awareness about the financial markets is of the utmost importance as it allows you to take a call on the smartest way in which you can use your money. 

Different Kinds of Financial Markets 

There are different types of financial markets, some of which are discussed below: 

  • Bond market: A bond market is a place where the government and the companies can secure money so that they can finance an investment or a project. In this market, the investors purchase bonds from a company on the condition that the company will return the bond amount along with interest within a given period of time.
  • Stock market: This is a platform that trades the public companies’ shares of ownership. There is a price allotted for each share. The performance of the stocks in the market determines the amount of money that the investors will make. The catch here lies in choosing the best stock that will be able to reap the investor the most benefits. An investor can choose the right kind of stock by counting on a number of indicators that can help to assess the performance of the stock market.
  • Commodities market: In this kind of market, investors and traders meet to sell and buy commodities like oil, corn, gold, meat, etc. and other natural resources. These items do not have a specific price, nor can the price be predicted. In a commodities futures market, the price of items to be delivered in the near future are identified and then sealed.
  • Derivatives market:  Derivatives market is the kind of market that involves contracts or derivatives whose value depends on the market value of the commodity that is being traded.

Importance of These Financial Markets

There is no point in keeping your money tucked under your pillow. The value of money increases when it revolves around the market. Listed below are some of the functions of financial markets:

  • These markets will help to invest your savings into something more fruitful: Financial markets do not let your money sit idle. Let us again take the example of a bank. When we deposit money in a bank, the bank then opens up the money to companies and individuals who are looking for loans and charges a rate of interest from them in return. 
  • It helps to determine the price of the securities: Investors are likely to reap benefits from their securities. While the price of services and goods is determined by the ‘supply and demand’ law, it is the financial markets that determine the price of these securities.
  • Financial markets help to turn the assets to liquid easily: Financial markets are a place where sellers and buyers can trade their securities whenever they want. They can make investments or sell securities as and when they want.

Financial markets are a great platform where the different kinds of participants like the debtors and investors, disregarding the size, are able to transact in a fair manner while receiving proper treatment. With the help of these financial markets, government organisations, companies and individuals can gain quick access to capital. Not only this, but financial markets also bring about many job offers and, therefore, help to lower the rate of unemployment.

 Conclusion 

In modern times, Financial Technology is a domain that uses the perfect amalgamation of technology and finance and allows smooth and seamless delivery of financial services with the help of new and innovative technology. The emergence of Financial Technology will alter the way in which brick-and-mortar structures are handling the business. If you opt for an MBA in Fintech training program, you will gain knowledge on a variety of innovative technologies such as Artificial Intelligence, Blockchain, the Internet of Things, Cloud Computing, and many more. All these technologies will help the students to acquire the skills and implement them so as to enable the efficient execution of tasks related to the financial services sector.

Once you learn Fintech, you will be able to understand the nitty-gritty details of financial markets and the latest related technology.  KL’s MBA in financial markets will equip you with all the knowledge that you will need to gain expertise in this domain. 

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