Imarticus Learning – Page 282 – Finance, Tech & Analytics Career Resources

Identity and Access Management (IAM): Managing and Controlling User Access

Posted on June 16, 2023June 20, 2023 by Imarticus Learning

With the increase in demand for information security over the Internet, managing digital identities and access to data becomes a crucial responsibility to be addressed. In the case of an organisation, providing employees access to the company resources like software, data and applications is imperative, irrespective of the work location.

It is here that Identity and Access Management System (IAM) comes in, providing users secure access to company resources while ensuring that sensitive information is not made available to them. In other words, IAM is a branch of cybersecurity that deals with the management of digital identities and granting permission to resources on a computer network.

How Does IAM Work?

In most cases, IAM’s responsibilities cover two areas in particular:

● Confirmation of the user’s identity

Also known as Identity management, this aspect of IAM ensures that the user, software, or hardware trying to gain access to any organisation’s resources is providing their real identity and not a false one. This is done by authenticating the credentials of the user against the identity management database, which comprises a continuous record of every account with access to the said organisation’s resources.

These cloud identity resources are not simply limited to ordinary username and password solutions, but cover names, job designations, direct reports, id numbers, login credentials and much more. The database has to be constantly updated as there is a steady influx of new members, as well as resignations of former members, and the development and expansion of the organisation.

For the aforementioned reasons, sometimes, the organisation might opt for added security in the form of multi-factor authentication(MFA), where users have to provide at least two or more identifying factors in order to confirm their identities. Such MFA markers range from fingerprint scans to security codes and one-time passwords.

● Access Management

To ensure that only an appropriate amount of access is provided to the users, IAM verifies whether the user requesting permission to use a certain resource actually can be granted to use it. For instance, most users of a company’s database or resources might have only the lowest level of access to the company’s resources, and that too for a limited period. Once the timeline is over, the privileged access can be revoked.

Whether one user should be granted privileged access is determined by several factors, like their job title, experience, project role, and information security clearance. An appropriate example would be the different levels of access provided to viewers, commentators, and editors in content editing and managing software.

IAM Solutions: Technologies and Tools

IAM technologies have come as a blessing for those companies which require bulk handling of information access management in a streamlined manner. A significant departure from the previously used point solutions, the present-day IAM tools are all-encompassing, centralised platforms. Examples include centralised integrations with external directories, automated workflows with multiple review levels for regular monitoring of individual access requests, and enabling access for users at all levels.

Nowadays, for more dynamic control of authentication services, especially SSO(Single sign-on) and multi-factor authentication(MFA), artificial intelligence and machine learning are used. Artificial Intelligence can be used to detect unauthorised login by remote users or multiple failed attempts to log in. Accordingly, AI can take the necessary steps to prevent data breaches, such as requesting additional identification factors or blocking access.

Why is IAM Important?

In simple terms, IAM is essential for providing information security and thereby enhancing the performance of the employees. Cybersecurity experts have been increasingly emphasising the need for IAM to help with essential protective functions like regulatory compliance, data security and digital transformation.

Providing the utmost security is the primary purpose for employing IAM. With the rapid evolution in technology, cybercriminals are also developing new techniques of hacking and data breaching. The criminals primarily target users who already have access to the database, hence IAM is needed to screen the users with privileged access to the organisation’s internal systems.

Furthermore, with IAM, companies can enforce policies for regulating access to data depending on the purpose, especially to ensure compliance during an audit. Not just that, in a multi-cloud system, companies can use IAM to manage user access to multiple resources in a centralised manner, thus maintaining the security of the network without interrupting the experience of the user.

Benefits of IAM Systems

A company can make use of the technologies of IAM to create and record user identities while modifying the permissions with any manual intervention. The benefits of IAM systems are as follows:

Right kind of access privileges for the people: Depending upon the policies outlined, access is provided to the people, and all users and services are properly audited and authenticated. IAM systems can establish centralised regulations and decide access privileges, thus providing users only that much access they require, without leaking sensitive information.
Unbridled productivity: Along with security, one also needs to keep in mind the question of user experience and productivity. While extremely intricate and complex security systems can be a shield against data breaches, the need for multiple logins and countless passwords, especially OTPs can act as a hindrance to a smooth user experience. Using IAM solutions like single sign-on(SSO) and consolidated user profiles can give the users completely secured access to multiple resources bypassing multiple log-ins.

Conclusion

To create an ideal identity and access management system, it is essential to have expert input. Companies often hire a cybersecurity expert as a consultant or lead of the IAM system. If you are interested in pursuing a career in data protection and privacy, then Imarticus Learning’s Post Graduate Programme in Cybersecurity might be just the right fit for you.

Designed by top-level industry experts in this field, this 6-month-long course is ideal for those who are aspiring to become cybersecurity professionals. With the perfect balance of lab sessions for real-life situations and theoretical exposure to Cybersecurity Analysis, Ethical Hacking and SOC team functions, this course will guarantee your placement in your dream company. To know more, click on the link provided in this article and sign up before the seats run out!

Content Marketing: Creating and Distributing Valuable Content

Posted on June 16, 2023June 19, 2023 by Imarticus Learning

A substance digitally created by an individual or an organisation for online consumption is called content. Content marketing is the process of creating relevant, valuable, witty, and attractive content for a product or service promotion and publishing them online.

Generally, a series of contents are released in a sequence. The purpose is to grow, engage, nurture, and retain a targeted audience. Meaningful content and interactive digital platforms support brand creation. Online feedback leaves room for improvement. The bottom line of content marketing is making a profit, either by an individual or an organisation. This process is also termed digital marketing.

Different Stages and Strategies of Content Marketing

One requires to understand that like all other business strategies, for content marketing a prospective business owner needs to follow a series of processes through a given time chain. The steps to be adhered to for successful online marketing are mentioned sequentially –

To get the goal defined

The goals chosen should be smart, realistic, time-bound, and achievable. The business owner must have a full end-to-end idea regarding the business he wishes to venture into and how he plans to stand out from the competition.

Another important point to be noted is the budget of the project. The advertiser must have a clear concept regarding the initial budget and should know how to regulate the same with the passage of time. The content to be prepared should be based on these inputs.

Audience acclimatisation

Knowing one’s customers is an important aspect of any business, online or offline. Based on such knowledge, business channels are chosen. Content marketing is generally done through the following online avenues – blogs, tweets, newsletters, videos, social media posts, emails, white papers and podcasts. Social media platforms like Facebook, YouTube, Messenger, and Twitter or professional connecting media like LinkedIn, Naukri.com or FountIt may be utilised by the advertiser depending on the target audience for the selected business.

Sometimes advertisers also choose emails and portals of Government companies for their content marketing. One of the best modes of content advertisement is to do it through e-commerce portals tagged with the sale links of associated products or services. The content should be published on the platform which drives the maximum volume of targeted audience for a specified business. A thorough customer research is essential before one foray into real activity.

Relationship building with the audience

Online platforms offer a business owner the privilege of building a one-to-one relationship with the targeted audience. He gets the advantage of growing his audience by virtue of interacting with them directly and providing feedback, in general. This feedback will mature the audience and give them a new perspective, which is aligned with the product or service the business owner plans to sell.

This process has a double benefit. First, the potential buyer feels important that his specific queries or problems have been responded to with care. Secondly, the customer develops trustworthiness with the blogger individual or organisation. Additionally, enthusiasm regarding the new product grows in their mind.

Keyword research

Content marketing is an online publication, hence all care should be taken to use strong keywords in the content so that the publication hits within the first ten on any search engine. The business owner must find out the most appropriate keywords to be placed in the content.

The keywords must describe the product exclusively and should also hit a prospective customer’s mind while searching for similar genre products. It may be noted that using specific phrases for a product may narrow the search results largely.

Publish the main content

After the relationship has been established with the audience or prospective clients, comes the time to publish the main content. In whatever form the content is published, it must be technically informative and transparent. Content must be aptly descriptive about the product and reveal benefits to demonstrate how it stands clearly out from the competition. Generally, the business owner hires a digital marketing expert to get things right.

Email list

The business owner must get his relevant email list ready. He may deliver his content to meaningful individuals or organisations, who may be interested in his product. There are a lot of cost-effective options for subscriber plans. It may be noted that the content of the email may be partially derived from the technical blog already posted and may be created further as deemed fit.

In the initial days, an email per month is good enough. However, it may be increased based on the response you get in the long run.

Using paid advertisements

When content has started picking up on online media and a business owner starts getting positive feedback, he may make the best use of paid advertisements on social media pages to grab more eyeballs for his content. The business owner must analyse and measure results periodically.

Benefits of Content Marketing

Online content marketing has its own benefits when compared to its traditional counterpart. The advantages are as follows:

Digital advertisement saves enormously on cost. Product promotion through shows, free sample distribution or engaging celebrity brand ambassadors are far too costly. Good content drives more traffic and hence creates more business leads.

Loyal customers become advocates of the brand themselves.

Quality and genuineness of the content published by the business owner bring in his reliability and authority amongst the users. A business owner has the privilege of being a brand influencer. Many loyal customers are created as a result.

Conclusion

Nowadays online marketing is being practised largely. People rely on blogs and videos published by all the influencers. Content marketing is a specialised task. A digital marketing expert knows all the steps that need to be followed in sequence and this has become a lucrative profession nowadays.

The Post Graduate Program in Digital Marketing offered by Imarticus will give prospective candidates a perfect start to their careers. The duration of the course is 6 months and the mode of training is online.

Visit the official website of Imarticus for more course-related details.

Personalisation, Segmentation and Hyper-Targeting in Marketing Campaigns

Posted on June 16, 2023April 4, 2024 by Imarticus Learning

In today’s fast-paced marketing landscape, achieving success requires a profound comprehension of customer behaviour and preferences. To truly make a mark in a competitive market, businesses must adopt impactful tactics that enable them to forge meaningful connections with their target audience.

Among the crucial approaches for achieving this are personalisation, segmentation, and hyper-targeting. These strategies empower marketers to craft compelling campaigns and yield superior outcomes. These are especially important if you wish to become a CMO. Join us as we delve into the significance of these techniques in contemporary marketing.

Personalisation in Marketing Campaigns

Personalisation encompasses the art of customising marketing messages and experiences to suit the unique preferences, behaviours, and demographics of individual customers. By offering tailored content, businesses can establish a deeper and more relevant connection with their audience. Personalisation transcends the mere utilisation of a customer’s name in an email; it entails comprehending their requirements, interests, and challenges in order to deliver a personalised and bespoke experience.

The advantages of personalisation are manifold. Firstly, it amplifies customer engagement by delivering content that deeply resonates with their specific interests. This, in turn, leads to elevated conversion rates and heightened customer satisfaction. Secondly, personalisation plays a pivotal role in fostering brand loyalty as customers feel valued and genuinely understood. Lastly, it enables businesses to gather invaluable data on customer preferences, which can be utilised to refine marketing strategies and drive continuous improvement.

Numerous successful marketing campaigns have harnessed the power of personalisation with remarkable results. Take, for instance, Amazon’s recommendation system, which meticulously analyses a customer’s purchase history and browsing behaviour to offer personalised product suggestions. Similarly, Spotify curates customised playlists based on a user’s musical taste, thereby enhancing the listening experience and making it delightfully tailored to individual preferences.

Segmentation in Marketing Campaigns

Segmentation encompasses the art of categorising a target audience into separate clusters, driven by shared attributes like demographics, interests, and purchasing patterns. By adopting this strategy, marketers gain the power to craft personalised messages and exclusive offers for every segment, thereby guaranteeing the delivery of the most relevant content to the respective audience.

Segmentation brings forth numerous advantages. Firstly, it empowers marketers to allocate resources and focus on the most lucrative customer segments. By comprehending the distinct requirements and preferences of each segment, businesses can devise targeted marketing strategies that result in enhanced returns on investment. Secondly, segmentation ensures heightened message relevance, leading to improved rates of engagement and response. Lastly, it aids in identifying novel market opportunities and refining product offerings to better align with customer demands.

The automotive industry exemplifies the efficacy of segmentation, as car manufacturers tailor their approach to various segments based on factors like age, income, and lifestyle. Luxury brands concentrate on affluent customers who desire prestige and exclusivity, while eco-friendly brands cater to environmentally conscious consumers.

Hyper-Targeting in Marketing Campaigns

Hyper-targeting elevates personalisation and segmentation to a new level by harnessing advanced data analysis and technology. It entails engaging an audience with meticulously customised messages, offers, and recommendations, all based on individual preferences and behaviours. With hyper-targeting, marketers can ensure content is delivered at the precise moment, through the optimal channels, and in the ideal format.

The advantages of hyper-targeting are vast. Firstly, it empowers businesses to attain higher conversion rates by providing personalised content that resonates with individual customer needs. Secondly, it enriches the overall customer experience by minimising irrelevant messages and offering pertinent recommendations. Thirdly, hyper-targeting maximises the efficiency of marketing budgets by minimising wasted ‘ad spend’ on audiences that have a low likelihood of conversion.

Notable examples of hyper-targeting can be found in platforms like Google Ads, where data such as search history and browsing behaviour is utilised to present users with relevant advertisements. Social media platforms like Facebook and Instagram also embrace hyper-targeting by enabling businesses to target distinct demographics, interests, and behaviours.

The Role of a Chief Marketing Officer (CMO)

A Chief Marketing Officer (CMO) holds a pivotal position in moulding an organisation’s marketing strategy. The CMO bears the responsibility of supervising the creation and implementation of marketing campaigns, guaranteeing their alignment with the company’s overarching goals and objectives. Personalisation, segmentation, and hyper-targeting stand as indispensable tools in the CMO’s toolkit.

The CMO drives personalisation efforts by leveraging customer data and insights to create tailored experiences. They work closely with data analysts and marketing teams to develop strategies that resonate with specific customer segments. The CMO also collaborates with product development teams to ensure that customer feedback and preferences are incorporated into new offerings.

Becoming a CMO requires a diverse skill set and a deep understanding of marketing principles. The CMO Program at IIM Raipur offers a comprehensive curriculum designed to equip aspiring marketers with the knowledge and skills needed to excel in their careers. The program covers various topics, including personalisation, segmentation, and hyper-targeting, providing participants with a holistic understanding of modern marketing strategies.

Become a CMO: The CMO Program at IIM Raipur

The IIM Raipur CMO course is a prestigious and renowned program specifically designed to equip individuals for thriving careers as Chief Marketing Officers. This program provides a comprehensive curriculum that encompasses all facets of contemporary marketing, encompassing vital topics such as personalisation, segmentation, and hyper-targeting.

Participants in the CMO Program acquire invaluable insights into the most current marketing trends and strategies. They gain expertise in leveraging personalisation, segmentation, and hyper-targeting to craft influential marketing campaigns. The program further works with active experience through real-world case studies and practical projects, enabling participants to apply their knowledge in a practical context.

One of the essential benefits of CMO program is the opportunity to gain from industry specialists and prepared employees. The program cultivates a cooperative environment by bringing together marketing professionals from different foundations, working with improving conversations and the trading of information.

Upon successfully finishing the program, participants emerge equipped with the skills and knowledge essential for excelling in their roles as Chief Marketing Officers. They possess a profound comprehension of personalisation, segmentation, and hyper-targeting, and can adeptly apply these strategies to propel business growth and achieve remarkable success.

Conclusion

Personalisation, segmentation, and hyper-targeting wield immense power in shaping the triumph of marketing campaigns. Through the delivery of personalised experiences, businesses can establish profound connections with their audience, foster heightened engagement, and ultimately attain superior outcomes. As technology continuously evolves, it is crucial for marketers to remain at the forefront of these strategies, ensuring their competitiveness in the ever-changing landscape.

If you are interested to become a CMO and master the art of personalisation, segmentation, and hyper-targeting, consider enrolling in the Executive Certificate Programme For Strategic Chief Marketing Officers. This program will equip you with the knowledge and skills needed to excel in today’s dynamic marketing environment.

The Importance of Employee Engagement in Organisational Success

Posted on June 15, 2023July 18, 2023 by Imarticus Learning

Employee engagement revolves around the team’s commitment and enthusiasm toward their work.

Engaged employees possess a sense of empowerment to immerse themselves in tasks fully, contribute innovative ideas, and foster meaningful relationships with their colleagues.

They have a profound understanding of the purpose and significance of their work, which ignites a sense of inspiration to embrace new challenges, even in the face of potential setbacks.

Types of Employee Engagement

Differentiating employee engagement into three primary categories requires employing specific strategies to cultivate each type:

Involvement with the organisation

Involvement includes the level of engagement employees have with the entire organisation, encompassing their sentiments towards senior management.

As a manager, you can establish a positive company culture, and uphold core values, instilling employees with confidence in the business and its leadership to stimulate organisational engagement.

Interaction with supervisors

It pertains to how employees establish relationships and communicate with their immediate managers.

You can create an environment where team members feel valued, providing constructive feedback and guidance for their growth and accomplishments to improve managerial engagement.

Collaboration with colleagues and shareholders

Collaboration refers to employees’ interactions and connections with their coworkers and external partners.

You can drive this form of engagement by offering opportunities for team bonding, such as engaging in team-building activities and collaborative cross-functional projects.

Levels of Employee Engagement

Highly engaged employees

Highly engaged employees have a strong affinity for their workplace. They feel connected to their teams and hold favourable opinions about the organisation.

They go the extra mile, serve as brand advocates, and inspire others to perform their best.

Moderately engaged employees

Moderately engaged employees view their organisation in a relatively favourable light. While they like their company, they see room for improvement.

They may not actively seek additional responsibilities and can underperform due to specific barriers that hinder full engagement.

Barely engaged employees

Barely engaged employees exhibit indifference toward their job and the organisation. They need more motivation and only do the bare minimum to get by, sometimes even less.

These employees may be considering other job opportunities, posing a high turnover risk.

Disengaged employees

Disengaged employees hold negative perceptions about their workplace. They feel disconnected from the organisation’s mission, goals, and future.

They need more commitment to their roles and responsibilities, potentially affecting the productivity of their peers. It’s crucial to address disengagement to prevent its adverse impact.

Factors That Influence Employee Engagement

Level of job satisfaction

Job satisfaction strongly influences employee engagement. Employees who are content with their job are likelier to feel engaged.

Job satisfaction encompasses various aspects, including:

The organisation itself
Leadership within the company
Colleagues and coworkers
The work environment
Compensation, benefits, and growth opportunities also contribute to job satisfaction.

Sense of meaning and purpose

Employees who perceive their work as meaningful are more likely to be engaged.

Employers can enhance employee satisfaction and engagement by:

Demonstrating how the employee’s role impacts the company’s customers positively.
Providing career development opportunities, such as counselling and mentorship.
Improving training programs for skill enhancement.

When employees find purpose in their work, they are more inclined to commit to the organisation long-term.

Work environment

The work environment, encompassing physical and digital aspects, is vital to employee engagement.

The considerations include:

Atmosphere, climate, and culture within the workplace.
Leadership behaviour and attitudes.
Digital work environment.
Employee behaviour and attitudes.

These factors collectively shape employee engagement, either positively or negatively.

Employees absorb the work environment, which can impact their motivation and engagement. Building a supportive and engaging work environment is crucial for maintaining high levels of employee engagement.

What Are the Benefits of Employee Engagement?

Enhanced productivity: Engaged employees demonstrate increased commitment and communication, fostering a positive work environment that fuels productivity and pride in their contributions.
High customer satisfaction: Engaged employees who interact with clients exude passion, resulting in better customer experiences and improved customer retention.
Heightened employee retention: Supportive managers and dynamic work environments reduce turnover, retain valuable talent, and promote organisational stability.
Cultivated company culture: Prioritising employee engagement as a core value nurtures a positive work culture, inspiring employees to model good behaviour and contribute to a productive environment.
Stimulated innovation: Engaged employees are more likely to think creatively, driving problem-solving and fostering innovation within the organisation.
The attraction of top talent: Focusing on employee engagement, including respect, inclusivity, and a comfortable work environment, enhances the organisation’s ability to attract and recruit valuable talent.

Strategies for Improving Employee Engagement

Develop a clear engagement strategy: Establish objectives aligned with company values to guide employee engagement initiatives and ensure consistency.
Seek employee feedback: Include employees in the design process and gather their input through surveys, focus groups, or suggestion/feedback boxes to gain valuable insights and enhance engagement efforts.
Foster an open and authentic culture: Promote open communication and create an environment where positive and constructive feedback is valued, recognising achievements and personalising praise to make employees feel valued.
Provide career growth opportunities: Offer professional development and growth opportunities to demonstrate support for employees’ career aspirations, boosting engagement and retention.
Prioritise work-life balance: Enhance work-life balance and flexibility to attract a diverse talent pool and improve employee satisfaction, catering to individuals with varying needs and skills.
Implement initiatives from the start: Engage new hires early by introducing them to company culture, providing information about their first day, encouraging involvement in employee resource groups, and sending welcome packs.
Maintain momentum: Continuously improve and adapt engagement programs to demonstrate commitment and consistency, avoiding sudden changes that may lead to employee disengagement.
Make engagement a daily habit: Incorporate engagement strategies into day-to-day operations, including fostering a no-blame culture and emphasising problem-solving to support employees and build trust.
Establish a culture of ongoing feedback: Encourage open communication and create an environment where employees feel comfortable providing feedback, fostering a sense of value and engagement.
Get leadership onboard: Ensure leaders are actively committed to increasing employee engagement, as their actions and behaviours set the tone for the organisation and influence job satisfaction.

Conclusion

Investing in employee engagement is a crucial endeavour for any company. The benefits are plenty and diverse.

Engaged employees bring unmatched passion and dedication. They stay with the organisation for extended periods and strive for excellence, inspiring and uplifting their colleagues in the process.

Kickstart your career by enrolling in Imarticus Learning’s Global Senior Leadership Programme from IIM Lucknow.

The IIM course for working professionals offers a comprehensive study and provides valuable insights and strategies to maximise employee engagement and propel organisational growth.

Visit Imarticus Learning to learn more about the IIM leadership program.

The Role of Fintech in Banking and Finance: How Technology is Transforming the Financial Industry

Posted on June 15, 2023May 28, 2025 by Imarticus Learning

Introduction

Fintech is rapidly transforming the banking and finance industry. Emerging technologies like AI, blockchain, cryptocurrency, and data analytics are revolutionizing financial services. Over 50% of global banks have partnered with or invested in fintech startups. Over $120 billion in funding has gone to fintech firms making technology a key component of the future of banking and finance. Fintech holds the potential to unlock innovation, increase efficiency and offer customer-centric financial products and services. This article shows how Fintech In Banking And Finance changes everything.

History of Fintech

Fintech has been around since the 1980s but has taken off in the last ten years. In its early days, fintech was mostly about using technology to simplify standard banking services. ATMs, online banking, and electronic funds transfer systems were the first fintech innovations that let people use basic banking services online.

The next wave of fintech was driven by the rise of the internet and e-commerce in the late 1990s and early 2000s. Traditional financial services have started to be changed by online brokerages, trading platforms, payment companies, and peer-to-peer loan apps.

Benefits of Fintech in Banking & Finance

Technology In Financial Industry has a great effect. Here are some benefits of Fintech In Banking And Finance.

1. Complementary strengths

Fintech startups bring innovation, agility, and new technologies. Banks have large customer bases, established brands, regulatory expertise, and capital. By working together, they can leverage each other’s strengths.

2. Fill gaps in each other’s offerings

Fintech startups often focus on niche segments or products banks currently need to provide. Banks have a wide range of existing products and services but sometimes need more of the newer, specialized offerings. Partnering can help both sides fill those gaps.

3. Accelerate innovation

Banks can access fintech startups’ innovative technologies and business models by partnering. This can help banks innovate and update their offerings faster than going it alone.

4. Risk mitigation

Working with established banks can help de-risk fintech startups since banks have experience navigating regulations and dealing with compliance issues. Banks also benefit from fintechs’ ability first to test new ideas at a smaller scale.

5. Benefit customers

When fintech startups and banks work together, customers have more options, better products, and potentially lower prices due to increased competition and efficiency gains.

Fintech and Banking

Fintech has massively disrupted the banking sector in India through innovations like:

Mobile payment apps like Paytm, PhonePe, and Google Pay allow users to send/receive money and pay bills using smartphones. This has reduced the need for cash and cards, enabling peer-to-peer transfers without intermediaries.

Online banking allows customers to access accounts, transfer funds and pay bills online. This has lowered banks’ operational costs while improving convenience. Some banks like Kotak 81 and Digibank operate entirely online.

Neobanks like RazorpayX, Niyo, Open, Airtel Payment Banks, and Jupiter – digital-only banks that partner with licensed banks to offer banking services. They target underserved segments like millennials and freelancers.

Cryptocurrencies like Bitcoin operate on decentralized blockchains, eliminating intermediaries. They offer anonymity, transparency and lower fees. Bitcoin currently has a market cap of over $1 trillion as of May 2023.

Fintech and Finance

Fintech has changed banks, insurance, and wealth management in India in a big way. Here are some important innovation of Fintech In Banking And Finance:

1. Insurtech

Insurtech startups use AI, big data, blockchain, and mobile technologies to make insurance products that are more personalized, flexible, and cheap. They go after groups of customers that need to be treated better. Policybazaar, Acko, and Digit Insurance are some examples.

2. Wealth tech

Wealth tech companies use robo-advisors, artificial intelligence (AI), and automatic processes to offer low-cost customized investment advice and services. They make it easier to keep track of money and spend. Zerodha, Groww, and Upstox are some examples.

The Future of Fintech

Fintech has made financial services more accessible to more people, giving users more power. Fintech has to deal with legal uncertainty, hacking risks, social problems, and societal effects. So, the future of fintech depends on how well it can balance risks and opportunities and work with policymakers, existing companies, and Technology In Financial Industry. Fintech in India will be affected by the following trends:

EY’s 2019 Global FinTech Adoption Index says that India has one of the best acceptance rates of fintech in the world, at 87%, compared to the global average of 64%. As fintech grows in popularity, more people and businesses will use it for their financial needs.

Fintech will keep coming up with new ways to meet the wants of Indian customers and businesses. Fintech will improve its services using 5G, IoT, fingerprints, and quantum computers.

Fintech will compete with traditional financial companies and work with them to improve things for everyone. In exchange, stalwarts might help fintech grow, get money, and follow the law. Education, health care, and agriculture will work with fintech to solve social and environmental problems.

Conclusion

Fintech is a strong force changing the financial industry, making it easier for more people to access financial services. Technology In Financial Industry led to more innovation and competition in the financial sector, helping India’s economy grow. But fintech also faces problems that need to be solved if it grows sustainably and ethically in India. The future of fintech will rest on how well it can combine the possibilities and risks in India and how well it can work with policymakers, competitors, and other players in India’s environment.

Boost your career potential with India’s most sought-after digital programs: experience cutting-edge curriculums and industry experts from Imarticus Learning. Take the first step towards success with India’s premier online institution, shaping the next generation of leaders.

Big Data Analytics in Supply Chain Optimisation

Posted on June 15, 2023April 2, 2024 by Imarticus Learning

Only 14 per cent of the supply chain management executives had realised the importance of big data in 2014. By 2022, the percentage had increased to 50 per cent and has been increasing ever since, thus proving the change that big data analytics has brought to the scene of supply chain management.

From closely monitoring quality in real-time to predicting and preventing risks, massive data sets have become the new solution to optimising supply chains.

Transformative Impact of Big Data on Supply Chain Management

For optimisation of production planning

While it can be quite daunting a task to create the most realistic production plan and schedule, Data Analytics can help tackle this challenge. Also known as logistics management, it helps clear up the scheduling constraints that manufacturing units often face due to a multiplicity of schedules. With the help of data analytics, the manufacturing facility can compare the prepared schedule and the real-time output to ensure that the plan most accurately represents the actual quantity that can or will be produced.

Using integrated data sourced from the supply chain, companies can perform both catalogue management and planning for restocking, as well as monitor delivery situations. Since the time lapse between the scheduled delivery and actual delivery, both early and delayed can be expensive, data signals can be used to track the delivery speed and location of goods and identify the best routes for delivery, staffing and so on.

Analysis of consumer behaviour

Behaviour analysis of customers has formed a significant part of data analytics due to the volatile market conditions and the imminent possibility of a recession. By using data analytics to understand customers’ preferences, organisations can adjust their schedules and production stocks. By predicting the demands, it is easier to predict the requirements of the customers and provide them with a unique experience.

Behavioural analytics can be applied to internal stakeholders and vendors as well. The executive officers who work in the domain of supply chain management can assess the behaviour and requirements of every participant in the business, and offer support while mending gaps wherever required.

Maintenance of machines

Maintenance of big machines has been much easier with the aid of data analytics. Supply chain enterprises often have to encounter the risk of sudden equipment breakdown, malfunctioning due to rust, and other unexpected obstacles. The maintenance department can benefit from combining large data systems with the Internet of Things (IoT) to transmit alerts for any kind of irregularity detected in the equipment. For instance, they can use detectors to monitor production, find any abnormality, and inform the controller about the need for routine maintenance when the time comes.

The detectors are installed to mirror the operations of the machine and the data retrieved in real-time can help predict machine failure, and thus augment the efficacy of the maintenance department. In the long run, this is a highly cost-saving move for it minimises expenditure on repairs and prevents unscheduled downtimes.

Management of supplier relationship

IndusSupplier Relationship Management can be greatly improved with the aid of Data Analytics. If the company can efficiently collect supplier data and analyse it with data analytic tools, then it can proactively monitor supplier behaviour and minimise obstacles.

For instance, decisions made on purchase orders are hugely influenced by supplier lead time, especially concerning timing and sizing. Considering that there can be fluctuations in supplier lead times, professionals can use big data analytics to accurately forecast lead times and avoid considerable variations. Qualitative data in the form of assessments and audits can be used by the companies to keep track of the suppliers’ activities for future purposes as well as to choose the right kind of suppliers. In case the primary supply chain is disrupted or violated, then the companies can easily pick an alternative reliable supplier for delivery and avoid losses.

Product design and quality control through predictive maintenance

Industries such as food processing, agriculture and chemicals often need to be constantly supervised and controlled, especially in specific elements. For instance, temperature control is a significant factor in ensuring the quality of the product, as even the slightest fluctuation in temperature can render the end product completely unusable.

One use of big data analytics is in cold chain monitoring technology, where data logging facilitates logistics for temperature-sensitive products. Furthermore, managers can control the heating and cooling equipment during packaging, transit, and delivery in real-time as needed.

In supply chain management, product designing is also another important factor, and the designers can use data about the changing preferences of consumers to incorporate changes into product structure.

The Future of Predictive Big Data Analytics in Supply Chain Operations

According to a survey by Gartner, among the supply chain leaders, 76 per cent have reported that they are increasingly facing supply chain obstacles. Hence, businesses are seeking out more applications of data analytics in predicting and preventing disruptions rather than remedying them. It is assumed that cross-functionality, or collating multiple supply chains to get a singular perspective and thus make quick strategic decisions in a fluctuating market, will be the biggest contribution of big data analytics in supply chain optimisation. Moreover, predictive data analytics will always be an integral part of the three main vital steps in supply chains: procuring goods, tracking inventories, and logistics management.

Apart from the logistical strategies, big data analytics can also be impactful in endorsing sustainable practices in supply chain management. ESG (Environmental, Social, and Governance) issues, such as the eco-friendliness of the products, and exploitative labour practices can be addressed by the companies who retrieve data from their supply chain networks.

Conclusion

Managing supply chains in a digital mode has become increasingly in demand due to the cost-effectiveness and the greater amount of information to be retrieved. Aspirants seeking to make a career in this lucrative profession can hence train themselves in a Supply Chain Management Certification Course.

One such programme is the Digital Supply Chain Management with E&ICT, offered by Imarticus Learning in partnership with IIT Guwahati. The classes will be held live virtually and will run for 6 months. The curriculum is focused specifically on industry orientation and students learn to use technology to get real-life experience in supply chain management. After completing this Supply Chain Management Certification Course, students are guaranteed to get placed in companies such as Nestle, Amazon, Microsoft or Paytm.

Supplier Performance Analytics and Inventory Optimization With Safety Stock Analysis

Posted on June 15, 2023April 4, 2024 by Imarticus Learning

Supplier performance analytics is a game-changing tool for optimising supply chain design. It provides valuable insights into supplier performance, enabling informed decision-making. This data-driven approach enhances collaboration, fosters innovation, and improves efficiency.

Combining supplier performance analytics with safety stock enables companies to identify cost savings opportunities. This holistic perspective drives transformative change, streamlines processes, and maintains a competitive edge in today’s fast-paced market.

If you’re considering upskilling yourself with a supply chain analytics course, then keep reading and embark on a learning journey that will enrich your understanding and expertise in the realm of supplier performance analytics before you make a sound choice for your career.

Why is supply performance analytics important?

Efficient sales and operation planning and optimising supplier performance is a critical yet complex endeavour. It goes beyond merely focusing on price, as suppliers adhering to agreed-upon pricing might still fall short in terms of service quality or provide substandard goods. Achieving your savings targets requires a holistic approach.

Supplier performance management grants you comprehensive visibility into the risks associated with a supplier, empowering you to implement measures that mitigate or eliminate those risks within your supply chain design.

For companies aiming to maximise profits, timely delivery, price reductions, and service quality from suppliers are paramount. The effective management of supplier performance directly impacts the overall quality of the entire supply chain.

Establishing an efficient mechanism to enhance supplier performance becomes essential, enabling accelerated improvement and ensuring the delivery of high-quality services and products. By prioritising supplier performance, you set the stage for a successful supply chain ecosystem.

Different types of supplier performance analytics

Here are the four primary types of supplier performance analytics:

Operational Analytics: This type hones in on the operational data within a company’s supply chain. It delves into critical aspects like supplier performance, on-time delivery metrics, and quality measures. Operational analytics provide insights into the efficiency and effectiveness of suppliers’ operational processes.

Financial Analytics: This type concentrates on the financial data associated with a company’s suppliers. It delves into key financial factors such as invoices, payment history, and credit risk assessment. By analysing financial analytics, businesses can gain a deeper understanding of the financial stability and reliability of their suppliers.

Contract Analytics: This type revolves around analysing the contractual data related to a company’s suppliers. It focuses on crucial elements like pricing structures, terms, and conditions outlined in supplier contracts. Contract analytics enables businesses to assess adherence to contractual obligations, identify potential risks, and optimise supplier relationships.

Social Media Analytics: This type zeroes in on the social media data connected to a company’s suppliers. It entails monitoring and analysing online reviews, ratings, and feedback provided by customers or stakeholders about suppliers. Social media analytics offers valuable insights into a supplier’s reputation, customer satisfaction levels, and overall brand perception.

How to implement supplier performance analytics?

Implementing supplier performance analytics successfully requires careful consideration of key factors. Here’s a guide to ensure a smooth implementation:

Acquire accurate supplier data: Gather precise and reliable data on your suppliers from various sources such as financial reports, customer surveys, and supplier performance evaluations. This comprehensive data will serve as the foundation for your analysis.

Identify relevant KPIs: Determine the key performance indicators (KPIs) that align with your organisation’s goals and will effectively evaluate supplier performance. Consider metrics like on-time delivery, product/service quality, and total cost of ownership. Tailor the selection of KPIs to your specific needs.

Track and analyse KPIs: Regularly monitor and analyse the identified KPIs to gain insights into supplier performance. Track trends, identify areas for improvement, and spot any anomalies or patterns. This ongoing analysis will enable proactive decision-making.

Develop a scorecard system: Establish a scorecard system to track and evaluate supplier performance against the selected KPIs. The scorecard serves as a quantitative tool to assess suppliers, aiding in decision-making for future partnerships. It provides a standardised framework for supplier evaluation.

Maintain open communication: Foster open and transparent communication channels with your suppliers. Provide both positive feedback for commendable performance and constructive criticism when necessary. Collaboration and effective communication contribute to continuous improvement within your supplier base.

Why is safety stock important?

Safety stock is an essential component of inventory management that involves holding extra inventory beyond normal demand. Its importance can be summarised in the following points:

It accounts for fluctuations in customer demand, minimising the risk of stockouts during unexpected spikes in demand or supply disruptions.

It compensates for uncertainties in supplier lead times, guarding against delays in receiving materials or finished goods.

Safety stock provides a cushion during supply chain disruptions, such as natural disasters or labour strikes, ensuring business continuity.

It reduces the risk of stockouts caused by variations in order cycle time, enhancing service levels and customer satisfaction.

Safety stock minimises the likelihood of backorders, ensuring product availability and customer loyalty.

It accommodates seasonal demand fluctuations, allowing businesses to meet increased customer requirements during peak periods.

Safety stock acts as a buffer for uncertain demand forecasting, providing a safety net against demand forecast errors.

Overall, safety stock plays a crucial role in mitigating supply chain risks, maintaining customer satisfaction, and ensuring smooth operations.

When do you not need safety stock?

There are valid reasons why having safety stock may not always be the optimal choice for your business. Instead of applying a blanket rule to every product in your inventory, it’s important to strategically evaluate its necessity. Here are some considerations for not having safety stock:

Firstly, investing a significant amount of money in inventory ties up your cash until those products are sold. If a substantial portion of your capital is locked in safety stock, it may limit your ability to address unforeseen expenses or capitalise on business expansion opportunities.

Secondly, managing retail inventory is both time-consuming and costly. The more inventory you hold, the higher the expenses associated with holding costs, such as storage units, warehouse space, and labour.

In cases where products consistently sell at a predictable rate, safety stock may not be essential. Instead, focus on investing in additional units of items that experience occasional unpredictable surges in demand.

Lastly, if your suppliers are reliable and consistently deliver products as agreed upon, you may not require safety stock. Furthermore, having multiple suppliers for the same product provides a contingency plan, reducing the need for excess inventory.

Upon carefully assessing these factors, you can make informed decisions about when and where to allocate resources for safety stock, optimising your sales and operation planning and maximising your business’s overall efficiency.

Conclusion

Supplier performance analytics is an indispensable asset for any business striving to thrive in the ever-evolving business landscape. It empowers organisations to adapt, optimise, and seize new opportunities, ultimately leading to sustainable growth and a competitive edge in the market.

If you have an interest in expanding your knowledge of supply performance analytics, consider enrolling in the supply chain analytics course by Imarticus- the Professional Certification in Supply Chain Management and Analytics, in collaboration with IIT Roorkee.

Variance Analysis: Analysing Deviations from Budgeted Targets

Posted on June 15, 2023April 4, 2024 by Imarticus Learning

Variance analysis, a vital tool for financial professionals, holds particular importance for CFOs in capital budgeting and financial planning. Comparing actual results with budgeted targets provides valuable insights into business performance. This article explores the significance of variance analysis, its key concepts, and its application in capital budgeting.

Effective financial management is a key responsibility of CFOs. To make informed decisions, they must understand the deviations between actual performance and budgeted targets. Variance analysis plays a crucial role in this process. It involves comparing actual financial results with the budgeted figures, identifying discrepancies, and analysing their causes. With its multifaceted nature, variance analysis enables comprehensive scrutiny and understanding of financial outcomes.

Understanding Variance Analysis

Variance analysis empowers chief financial officers to comprehend their organisation’s financial performance. It assesses deviations from budgeted targets, determining if they are favourable or unfavourable, controllable or uncontrollable. By analysing variances, CFOs pinpoint areas needing attention and take corrective actions accordingly. This vital tool illuminates the path to informed decision-making and effective financial management, guiding CFOs towards success.

Importance of Variance Analysis for CFOs

For CFOs, variance analysis is an essential tool to evaluate the effectiveness of financial planning and control. Variance analysis holds paramount importance for CFOs, serving as a crucial tool to evaluate financial planning and control. It enables CFOs to monitor the organisation’s financial performance by comparing actual results to budgeted targets, facilitating the identification of areas of concern. By analysing variances, CFOs can pinpoint inefficiencies, empowering them to take corrective actions.

Moreover, variance analysis provides valuable insights that inform CFOs’ decision-making processes, empowering them to make informed choices like revising budgets or reallocating resources. This tool equips CFOs with the knowledge needed to steer their organisations towards financial success.

Key Concepts in Variance Analysis

To conduct effective variance analysis, it is important to understand some key concepts:

Budgeted targets: These predetermined financial milestones serve as reference points against which actual performance is evaluated. They encapsulate the organisation’s goals for a specific period.
Actual results: The tangible outcomes attained by the organisation during the designated period, reflecting the real financial picture.
Variances: The disparities between actual results and budgeted targets. These variances can assume a positive (favourable) or negative (unfavourable) form, signifying if the organisation has surpassed or fallen short of its planned figures.
Controllable and uncontrollable factors: Controllable elements lie within the organisation’s influence, such as strategic pricing or prudent cost management. Uncontrollable factors encompass external variables, such as market fluctuations or economic conditions, which impact financial performance.

Types of Variances

Variance analysis encompasses various types of variances, including:

Sales variances: These variances measure the differences in actual sales revenue compared to the budgeted sales revenue. They help identify the factors influencing sales performance.
Cost variances: Cost variances assess the differences between actual costs and budgeted costs. They provide insights into cost management and efficiency.
Labour variances: Labour variances analyse the discrepancies between actual labour costs and budgeted labour costs. They help evaluate workforce productivity and resource allocation.
Material variances: Material variances examine the variations between actual material costs and budgeted material costs. They assist in assessing the effectiveness of procurement and inventory management.

Analysing Variances in Budgeted Targets

The process of analysing variances involves several steps:

Identify variances: CFOs must first identify and quantify the variances by comparing the actual results with the budgeted targets.
Investigate causes: After identifying the variances, CFOs should investigate the underlying causes. This involves analysing operational factors, market conditions, internal processes, and external influences.
Assess controllability: CFOs need to determine whether the variances are due to controllable or uncontrollable factors. This helps in deciding the appropriate course of action.
Take corrective actions: Based on the analysis, CFOs should develop strategies and take corrective actions to address the variances and improve future performance.

Benefits of Variance Analysis in Capital Budgeting

Variance analysis plays a crucial role in capital budgeting by providing several benefits:

Performance evaluation: By comparing actual results with budgeted targets, variance analysis helps evaluate the financial performance of capital investment projects.
Decision-making support: CFOs can make informed decisions about capital investments by analysing the variances and their causes.
Resource allocation optimisation: Variances highlight areas where resources are underutilised or misallocated, allowing CFOs to optimise resource allocation.
Risk identification: Variance analysis helps identify potential risks and uncertainties associated with capital budgeting decisions.

Challenges in Implementing Variance Analysis

While variance analysis offers valuable insights, there are certain challenges to be aware of:

Data accuracy and consistency: Variance analysis relies on accurate and consistent data. Inaccurate or inconsistent data can lead to misleading conclusions.
Timeliness of information: Variance analysis requires up-to-date financial information. Delays in data availability can hinder the effectiveness of the analysis.
Complex causality: Determining the exact causes of variances can be challenging due to the complex interplay of various factors.
Subjectivity: Variance analysis involves judgment and subjective interpretation, which can introduce bias into the analysis.

Best Practices for Effective Variance Analysis

To ensure effective variance analysis, CFOs should consider the following best practices:

Set realistic budget targets: Establishing realistic and achievable budget targets enhances the accuracy and relevance of variance analysis.
Regular monitoring and reporting: Continuously monitor and report financial performance to identify variances in a timely manner.
Use standard benchmarks: Compare actual results against industry benchmarks or historical performance to gain meaningful insights.
Involve cross-functional teams: Collaborate with other departments to obtain a comprehensive understanding of the factors influencing variances.

Tools and Techniques for Variance Analysis

Several tools and techniques can assist CFOs in conducting variance analysis:

Variance reports: Generate variance reports that provide a summary of the key variances, their causes, and their financial implications.
Data visualisation: Use charts, graphs, and dashboards to visualise the variances and make the analysis more accessible and understandable.
Trend analysis: Analyse the trends and patterns in variances over time to identify recurring issues or opportunities.
Sensitivity analysis: Conduct sensitivity analysis to assess the impact of changes in key variables on the overall variances.

Case Study: Variance Analysis in a Manufacturing Company

Consider a manufacturing company that sets a budget for its production costs. After a particular quarter, the company compares the actual production costs with the budgeted costs and identifies a significant unfavourable variance. Through further analysis, the CFO determines that the variance is primarily due to unexpected increases in raw material prices.

The CFO takes immediate action by renegotiating contracts with suppliers, exploring alternative sourcing options, and implementing cost-saving measures in the production process. As a result, the subsequent quarters show improved cost control and reduced variances.

Conclusion

Variance analysis is a powerful tool for CFOs to assess deviations from budgeted targets and gain valuable insights into financial performance. By analysing variances, CFOs can make informed decisions, optimise resource allocation, and improve the overall financial health of the organisation.

If you’re interested in pursuing a career in finance, consider enrolling in Imarticus Learning’s Post Graduate Programme In CFO course to gain the skills and knowledge needed to succeed in this exciting field.

Visit Imarticus Learning to learn more.

Vulnerability Management: Identifying, Assessing, and Mitigating Vulnerabilities

Posted on June 15, 2023April 4, 2024 by Imarticus Learning

Any flaw that undermines systems—typically systems big enough to support businesses, enterprises, governments, and other organisations—is a vulnerability.

These flaws could be in the hardware, the program, or coworkers. Unauthorised individuals or attackers can use these flaws to access sensitive data.

Vulnerability management is a continuous process that assists businesses in locating, evaluating, prioritising, and repairing systemic weaknesses.

In the end, vulnerability management seeks to lessen the risks that vulnerabilities present by using methods like patching, hardening, and configuration management.

How Does Vulnerability Management Work?

Threat and vulnerability management uses various tools and solutions to prevent and address cyber threats. An effective vulnerability management program typically includes the following components:

Asset Discovery and Inventory

Asset Discovery and Inventory are critical for organisations to track and manage all devices, software, and servers within their digital environment.

However, with the complexity of large-scale operations and multiple locations, asset inventory management systems provide the necessary visibility into assets, locations, and usage.

Vulnerability Scanning

Vulnerability Scanning involves conducting tests to identify common weaknesses and flaws in systems and networks. These tests can include exploiting known vulnerabilities, attempting to guess default passwords or user accounts, or accessing restricted areas.

Patch Management

Patch Management Software ensures computer systems stay updated with the latest security patches. It automates checking for updates and prompts users when new patches are available, making it easier to keep systems secure.

Configuration Management

Configuration Management, specifically Security Configuration Management (SCM), ensures that devices are securely configured and compliant with security regulations.

It includes scanning networks and devices for vulnerabilities, monitoring remediation efforts, and producing reports on security policy adherence.

Security Incident and Event Management (SIEM)

Security Incident and Event Management (SIEM) software consolidates an organisation’s real-time security information and events.

It provides visibility into activities across the IT infrastructure, including monitoring network traffic, tracking user activity, and identifying potential threats.

Penetration Testing

Penetration Testing software is designed to identify and exploit vulnerabilities within computer systems.

With a user-friendly interface, testers can launch attacks and observe the outcomes, effectively identifying weak points that real-world attackers could target.

Threat Intelligence

Threat Intelligence solutions enable organisations to track, monitor, and analyse potential threats. By collecting data from multiple sources, these solutions help identify trends and patterns that may indicate future security breaches or attacks.

Remediating Vulnerabilities

Remediating Vulnerabilities involves prioritising vulnerabilities, determining appropriate actions, and generating remediation tickets for IT teams to execute.

Tracking the remediation process is essential to address vulnerabilities or misconfigurations appropriately.

Identifying Vulnerability

Vulnerability Scanning: Conduct regular vulnerability scans using automated tools to identify potential weaknesses in your systems, networks, and applications. These scans can help uncover known vulnerabilities and configuration issues.

Penetration Testing: Perform penetration tests to simulate real-world attacks and identify vulnerabilities that automated scans may not detect. Penetration testing involves ethical hacking techniques to assess the security of your systems and identify potential entry points for attackers.

Assessing Vulnerability

Risk Assessment: Evaluate the impact and likelihood of each identified vulnerability to determine the level of risk it poses to your organisation. Risk assessment helps prioritise remediation efforts based on the severity of the vulnerabilities.

Vulnerability Analysis: Conduct a thorough analysis of each vulnerability to understand its root cause, potential attack vectors, and the systems or assets it could affect. This analysis helps in devising appropriate mitigation strategies.

Mitigating Vulnerability

Patch Management: Apply security patches and updates provided by software vendors to address known vulnerabilities. Develop a systematic approach for timely patch deployment across your systems.

Configuration Management: Ensure systems and applications are configured securely by following best practices and industry standards. Regularly review and update configurations to eliminate any potential vulnerabilities.

Secure Coding Practices: Implement specific coding techniques during software development to reduce the likelihood of introducing vulnerabilities. It includes validating input, sanitising user data, and using secure coding frameworks.

Network Segmentation: Segment your network to isolate critical systems and assets, reducing the potential impact of a vulnerability. It limits the lateral movement of attackers and minimises the scope of a breach.

Security Awareness Training: Educate your employees about common security risks and best practices to help them identify and report vulnerabilities. Promote a culture of security awareness within your organisation.

Incident Response Planning: Develop an incident response plan to mitigate the impact of vulnerability exploitation effectively. It includes establishing communication channels, defining roles and responsibilities, and regularly testing the program through simulated exercises.

How To Automate Vulnerability Management

Automating vulnerability management is crucial for maintaining a secure and resilient system. Here are some steps to automate the vulnerability management process:

Vulnerability Scanning: Utilise automated vulnerability scanning tools to regularly check your systems, networks, and applications for potential vulnerabilities. These tools can identify known vulnerabilities and provide reports with prioritised recommendations for remediation.

Continuous Monitoring: Implement a constant monitoring system that can automatically detect and alert you about any new vulnerabilities or changes in the security posture of your systems. Continuous monitoring ensures you stay updated and respond promptly to emerging threats.

Threat Intelligence Integration: Integrate threat intelligence feeds into your vulnerability management system to enhance its effectiveness. By leveraging up-to-date information on emerging threats and exploits, you can prioritise and address vulnerabilities based on their potential impact on your organisation.

Reporting and Analytics: Implement automated reporting and analytics capabilities to generate comprehensive vulnerability reports, track remediation progress, and measure the effectiveness of your vulnerability management program. It enables you to make data-driven decisions and demonstrate compliance with security standards.

Conclusion

Vulnerability management plays a crucial role in maintaining the security and integrity of digital systems. Organisations can significantly reduce their risk exposure and protect themselves against cyber threats by effectively identifying, assessing, and mitigating vulnerabilities.

Ethical hacking and application security are essential components of a comprehensive vulnerability management strategy, ensuring bold measures are taken to identify and address potential weaknesses.

Consider enrolling in Imarticus Learning’s Advanced Certification Program in Cyber Security (Master Cyber Security from IIT Roorkee) to become a skilled cybersecurity expert with knowledge and expertise.

Safeguard your organisation’s digital assets and embark on a rewarding career in the field of cybersecurity in our program. Visit Imarticus Learning to learn more.

Mobile Marketing: Optimising Campaigns for Mobile Devices

Posted on June 15, 2023April 4, 2024 by Imarticus Learning

Digital marketing strategies are always changing and adapting to the latest trend in the market. It is how organisations stay relevant even in the constantly changing demands of consumers. But many companies still overlook the importance of mobile devices in digital marketing, which often turns out to be detrimental to their business.

Mobile devices such as smartphones and tablets are some of the most popular electronic devices in the world. Since most people always carry their smartphones with them, marketing through mobile devices makes for a cohesive customer experience. Not only does it improve customer relations but also helps more people connect to a business in real-time. If you want to learn more about content marketing, an online digital marketing course is just what you need.

What is Mobile Marketing?

Any type of content marketing campaign that is optimised for mobile devices and promotes a business through these devices is known as mobile marketing. Mobile marketing is a more interactive format of digital marketing as most people always have their smartphones in their hands. Push notifications and promos through different apps are all part of mobile marketing.

Mobile marketing includes text messages, WhatsApp messages, in-app advertisements and much more. It usually targets audiences based on behaviour and location than other demographics. This means that based on their usage patterns, different mobile users tend to get different types of ads. In this article, we will learn more about mobile marketing and how businesses can optimise their campaigns for mobile devices.

What are the Best Ways to Optimise Marketing Campaigns for Mobile Devices?

Since mobile marketing is such an integral part of content marketing today, businesses need to optimise their mobile marketing campaigns that can adapt well to the ever-changing market. Here are some of the ways organisations can optimise their marketing campaigns for mobile devices.

Responsiveness

The main goal of an ad is to convert a mere viewer into a customer. And for a business to achieve that, their mobile marketing needs to be responsive. The organisation needs to make sure that the mobile ad carries all the relevant information including Web copy and CTA. This would help consumers engage more with the ad.

Interactive

When it comes to mobile marketing, simplicity is often the best policy. Organisations need to make sure that their ads are easy to understand for a vast range of users and also interactive and engaging.

Conciseness

People with smartphones tend to look for fast and concise media and that also applies to ads. Since people nowadays use mobiles as their primary devices even for emails, companies need to shorten their ads to fit the smaller screen and make sure the user does not have to scroll too much to reach the actual ad.

Mobile ads should start with a short and attractive headline, under which there should be a summary of the ad explained in a few sentences. Then there should be paragraphs that should explain the necessity of the product or service to the user.

Visual Engagement

Studies have shown that smartphone and tablet users are more likely to interact with visually appealing ads than with text-heavy ads. That is why companies need to make their marketing campaigns more visually engaging, containing emotional imagery, pictures, and nice phrases to attract customers.

Social Media

Social media is one of the key factors when we are talking about mobile ads. Social media marketing is one of the best ways to engage more customers with web pages or apps. Following different events and trends on social media will also make your ads more engaging.

Mobile Webpage or Apps

If a company wants to make sure their customers who use mobiles are getting the full experience, they have to design their websites and apps to be mobile-friendly. And since creating an application can prove to be costly, businesses should focus on creating optimised websites that work smoothly on mobile phones.

It is also a good idea to add mobile payment options, give mobile customers different discounts and coupons, and also use email and SMS marketing to their full potential.

Pros and Cons of Mobile Marketing

Even though mobile marketing is essential for a business to succeed today, it has its advantages and disadvantages that organisations need to know.

Pros of Mobile Marketing

It is more accessible to people as most of the people in the world own some form of a mobile device.
Even people who are not very tech savvy can handle a mobile phone and it grants organisations the power to tap into a greater customer base.
Mobile marketing is much more cost-effective than traditional advertising methods like tv or radio marketing.

Cons of Mobile Marketing

There are a lot of dubious practices about the way mobile apps and websites collect user data. Privacy issues are a huge concern when it comes to mobile marketing.
Mobile marketing can lead to users having to spend more data and money.
Perfecting a mobile marketing strategy can be hard but it has to be done quickly and perfectly. People can easily lose interest in an ad if it’s not engaging or interesting enough.

Conclusion

Content marketing is a field that is changing constantly. Digital marketing professionals need to always be updated on the latest trends in the marketing world. If you also want to become a digital marketing expert, then the IIT Roorkee Advanced Certification In Digital Marketing And MarTech by Imarticus is perfect for you. This course offers live online classes and can help you become a digital marketing professional with its cutting-edge syllabus and interactive teaching.