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Category: Marketing

Digital Marketing

Which are the most effective emerging trends in marketing strategy

Posted on by Imarticus Learning

Are you searching for information on the most effective emerging trends in marketing strategy? It is very common for people to want to learn about upcoming changes and new things. There is something new around the corner, and finding out about these changes is the first step towards keeping up with current technology and adapting your skills to keep on top of things. 

This post will cover some of the most popular trends in marketing strategy today and how you can use them to your advantage.

What is a Marketing Strategy?

A marketing strategy identifies, defines, and creates a marketing plan for your organization. A marketing strategy will help guide how an organization engages with its customers and competitors through effective communication channels. 

This can be done through digital platforms and in-person interactions between customers and employees of an organization. A marketing strategy is a plan for achieving a goal, but it’s not just any old plan. 

Overview of Emerging Marketing Trends

Here are the top emerging marketing trends in 2023:

  • The rise of AI-powered chatbots and voice assistants: This artificial intelligence (AI) tools allow brands to engage with customers through messaging, recommendations, and other interactions. Chatbots are especially useful for customer service needs because they can answer questions about your products or services without having to call in a human agent. Voice assistants can be integrated into existing apps so that users don’t need another device to access certain features like checking sale items or getting price quotes on items they’re interested in buying online.
  • The importance of digital platforms: Facebook Messenger, WhatsApp, Twitter, etc., which have become an integral part of our daily lives because they allow us to communicate quickly without wasting time on lengthy text messages or emails, even if we don’t want them anymore!
  • Digital Marketing – This is the use of digital media to reach customers and prospects. It includes social media, email marketing, search engine marketing (SEM), online advertising, and mobile apps. Digital marketing helps companies to promote their products or services through different channels like search engines, display ads, blogs, etc.
  • Social Media – Social media refers to a set of technologies that enable users to connect through the Internet using various websites such as Facebook, Twitter, etc. These sites allow people from all over the world to share information about their lives by posting pictures/videos etc. They can also communicate with each other via the comments section provided within these websites, thus making it easier for marketers/business owners who want their brand name known worldwide without spending too much money on traditional forms like TV commercials which can only be viewed by a limited audience at best!

Tips for Developing an Effective Strategy Using Emerging Trends

To create an effective strategy, you need to use data. You can also use analytics to understand your customers’ needs and how they interact with you online.  Several emerging trends can develop an effective strategy. 

Here are some tips for using these trends to your advantage:

  • Use data to drive your decisions.

Data is becoming increasingly important in the business world. Make sure you use data to inform your decisions when developing your strategy.

  • Be open to new ideas.

As the business landscape changes, it’s essential to be open to new ideas and approaches. Don’t be afraid to try something new when developing your strategy.

  • Think long-term.

When developing your strategy, think about how it will impact your business in the future. Consider how your strategy will evolve as the trends you use change over time.

  • Create a clear, concise plan. 

When developing your strategy, make sure you are creating a plan that is easy to understand by everyone involved in executing it. A good strategy should include specific goals and objectives and their reasoning.

Discover Chief Marketing Officer Certification Course With Imarticus Learning

For aspiring Chief Marketing Officers and high-potential emerging leaders, this is a cutting-edge CMO training program. The best IIM Raipur marketing courses give mid-level to senior-level marketing professionals fundamental marketing training.

Course Benefits For Learners:

  • The 10-month online CMO program, created in collaboration with Imarticus Learning, enables students to start international business initiatives, advance vertically more quickly, and accomplish corporate goals.
  • Our knowledgeable faculty consider a range of perspectives, and the immersion in the IIM Raipur campus promotes knowledge exchange to produce effective business solutions and worthwhile strategies.
  • The insightful curriculum develops future business leaders’ strategic, operational, and technological leadership skills.

Next-Level Social Media Marketing is Here

Posted on by Imarticus Learning

The traditional marketing method for corporations was to advertise through print, television, and radio. However, the rise of the internet altered the way companies reach consumers. It was at this point that social media marketing (SMM) was introduced. With the use of social media on the rise, marketers are developing strategies to capitalise on the opportunities presented by engagement with this key audience.

What is Social Media Marketing?

The use of the internet and other forms of digital communication is a key component of social media marketing, which aims to connect brands with potential customers. Its purpose-built data analytics makes social media marketing (SMM) even easier to use for tracking the company’s progress, allowing marketers to uncover even more customer engagement opportunities.

A major factor contributing to the growth of digital marketing is its accessibility. Globally, 5 billion people had access to the internet in April 2022. The rise of platforms like Facebook, Twitter, and Instagram revolutionised not only our connection with one another but also the way businesses communicate with consumers.

Advantages and disadvantages of SMM

Any business will benefit from customised social media marketing (SMM) campaigns that reach a wide range of target audiences immediately.

A social media marketing campaign can leave a company vulnerable, just like any other social media content. For Instance, there must be immediate action taken in the right way if a viral video claims a product is causing illness or injury – regardless of whether the claim is true or false. False viral content can deter consumers from purchasing even if the company sets the record straight.

A career in Social Media Marketing 

Anybody who is willing to stay on their toes and has a hunger for growth can make a great career out of social media marketing. Job opportunities in social media marketing are plentiful. An advantage of this field is that professionals from all backgrounds are accepted here.

You can take a short Social Media Marketing Course that will help you land a good job. You must understand the technicalities and the strategies of this field, just like any other business. If you are interested in learning SMM, check out the IIT Roorkee Digital Marketing Training program.

Tips to succeed in Social Media Marketing 

  • Currently, social media marketing is one of the fastest growing and most competitive industries in the country. To succeed, a social media marketer must be passionate and determined.
  • Obtaining a formal qualification will build the foundation of a successful career in social media marketing. You can also opt for a social media marketing course. Furthermore, a social media marketing conference, seminar, or lecture can be a wonderful learning opportunity.
  • Check out the top digital marketing sites and social media influencers regularly. Keeping in mind that major players such as Google, Facebook and Twitter constantly refine their algorithms and advertising platforms. Thorough vigilantism on your part will help you to learn digital marketing.
  • SEO, PPC, and SEM are some of the digital terms a social media marketer should learn to analyse different digital media campaigns and determine which strategies worked and which failed.
  • Online presence is crucial to social media marketing success. When you are trying to convince your client that you are the best candidate to build their social media presence, you must demonstrate that you have already established a brand for yourself.
  • In reality, social media marketing is primarily a data-driven and technical field. It would be beneficial if you had some basic knowledge of HTML and graphic design to learn digital marketing. Universities and other institutions offer a wide range of short courses like the IIT Roorkee Digital Marketing Training Program.

Career opportunities in SMM

  • Social Media Manager

Client service and team management are just a few of the responsibilities of a social media manager. Having great communication skills is one of the essential qualities of being a social media manager. 

  • Social media executive

A social media executive is responsible for all execution and initiating of the process. The position requires him to prepare reports, coordinate with internal teams, create, publish, and monitor content, as well as strategize.

  • Social media analysts

Social media analysts serve as marketing analysts for companies. Their job is to analyse and predict future trends in social media.

  • Social media specialists

Social media specialists are solely focused and specialise in social media. There is a great deal of specificity in the job role

  • Copywriting

In social media marketing, copywriters create content. It must be both creative and impactful.

Conclusion 

A social media marketing campaign is an effort to build brand awareness, increase sales, and drive visitors to a website using social media platforms. Regardless of whether it is via computer or mobile devices, social media consumption has grown around the world. There is now an enormous scope and demand for careers in Social Media Marketing in India due to the rapid growth rate and development in consumer consumption.

Skills Needed To Become A Digital Marketer

Posted on by Imarticus Learning

Digital marketing is a vast field that requires a diverse skill set. A career in digital marketing allows you to perform varied job roles and develop a wide range of specialities. A digital marketer is responsible for creating marketing strategies and campaigns to generate leads, raise brand awareness and drive conversions. From mastering SEO and content marketing to developing the best data analytics skills, there are a lot of skills that digital marketers navigate through to find their niche.

Skills required to become a digital marketer

The digital marketing landscape is dynamic as new skills and tools keep evolving as technology advances. However, one must learn certain basic skills to build a successful career in digital marketing. People interested in this field can pursue a digital marketing certification course to build a strong foundation.

Here is a list of essential skills that one needs as a digital marketer:

Search Engine Optimization (SEO) and Search Engine Marketing (SEM)

If your content is not getting noticed by the target audience, it is of no use. SEO and SEM can help you here.

Digital marketers should have a solid understanding of how SEO works to drive quality traffic to their websites. Both SEO and SEM are used to develop an effective digital marketing campaign. Thus, being an expert in SEO can help you succeed as a digital marketer.

Video Marketing

Nowadays, videos are the most effective means to reach the target audience. People love to watch videos, and research suggests that video marketing leads to increased engagement, higher search rankings and drive conversions. Therefore, video skills are a valuable asset for a digital marketer. With proper training and practice, one can ace video marketing.

Content creation

Content is the backbone of any digital marketing strategy. The quality of the content you produce determines how effective your marketing strategy will be. Thus, learning to create relevant, high-quality, SEO-friendly content is a necessary skill for a digital marketer.

Content creation is a big part of digital marketing, and it can take many forms, such as emails, social media posts, e-books, web content, blogs and many more. Only with practice and experience can one become an expert in content marketing.

Marketing Analytics

This is the technical part of digital marketing. While you are not expected to understand data analytics as a data scientist does, you should be able to use Google analytics and other analytics tools. With the help of data analytics, you can derive customer data and insights that are difficult to observe manually.

In this digital world, no business can think of competing without understanding consumer behaviour. This can be achieved by learning data analytics techniques and making data-driven decisions.

Email marketing

Email marketing is one of the most common forms of digital marketing. Sending personalized emails to target customers can be effective and increase customer engagement and conversions. Almost every business runs email marketing campaigns, making it an important skill.

Social media marketing

Social media marketing has been rising in popularity for the past few years. It is the most effective means of reaching the target audience in the quickest way possible. As a digital marketer, you should have a good understanding of the social media platforms used by most of your target audience. Social media marketing has different aspects, such as live streaming, social listening, hashtagging and so on.

Customer relationship management (CRM)

CRM is an essential component of digital marketing. It helps monitor and improve customer experience, building customer loyalty and brand reputation. A digital marketer must have CRM skills to offer the best customer service.

Basic design skills

Having basic design skills goes a long way in digital marketing. Be it selecting the images for social media feeds or deciding the layout of the email newsletter, design skills will come in handy. Thus, having a basic knowledge of software like Canva, Adobe Photoshop, etc., can help you design unique visual content.

If you’re worried about how you’ll learn so many skills, we might have the best option for you. Imarticus Learning offers an excellent Postgraduate course in Digital Marketing with placement opportunities. The course is designed while keeping in mind all the skills required by a digital marketer. It will give you hands-on experience with digital marketing tools and expose you to real-world problems with the help of case studies.

Enrol today in this job-assured digital marketing certification course to kickstart your career. Explore the entire curriculum on our website. You can even use our chat support option or drive to our training centres in Mumbai, Thane, Pune, Chennai, Bengaluru, Delhi, Gurgaon, and Ahmedabad.

Emerging Trends In Social Media Market

Posted on by Imarticus Learning

Emerging Trends In Social Media Market

Gone are the days when social media platforms were used only for establishing and maintaining relationships. The new-age marketers create a global community of like-minded people, build brand identity and increase brand awareness. Social Media is changing the way businesses communicate with existing and potential customers.

Social Media Marketing has been accepted as an essential business tool and generates revenue on its own. No wonder specialised courses are being offered by institutes of repute like IIM Raipur Leadership Program to help students and working professionals gain an advantage in the competitive stage.

But before you jump to start your social media campaign, make yourself familiar with trends. Every year, some new concept takes social media by storm and is often regarded as the trend. Understanding the top trends in social media have the potential to affect your business positively.

Here are 6 emerging trends in social media that you need to know:

Short Videos

When it comes to video content, Youtube leads the space. According to research, about 92% of marketers think it is an important section of marketing strategy. However, as the social media market is evolving, there is a shift in the trends in social media. The focus is now shifting towards short-format videos known as reels or shorts. This is specifically important if your target audience is Gen Z.

Micro-influencers and their effectiveness

Believe it or not, micro-influencers are ruling social media today. Although, influencer marketing is ruling the market, collaborating with well-known influencers can be an expensive deal. Partnering with micro-influencers helps your brand to reach out to niche-specific people within budget. This trend is quite important in the following year. This helps in creating brand awareness and ultimately increasing sales. Important skills to understand such techniques are imparted at the IIM Raipur Leadership Program. Their course materials always cover the latest and practical ideas.

Personalised ads on Social Media

Have you ever wondered why you keep seeing a specific ad over and over? Well, paid advertising can be the answer. Most businesses are now moving to paid advertising to keep up with the rising trends in social media. These ads can be in video or graphic format. Relevant paid ads on social platforms are extremely effective in reaching their business goals according to Hootsuite. However, the market is already quite competitive. You will need to be a little creative in creating ads to ensure visibility and conversion rate.

Push Notifications

Push notifications are an excellent choice when it comes to promoting a product or sale. It helps you to connect with your target audience instantly and in a powerful and precise manner. Additionally, it also helps in retaining your customers by providing inspiring and educational information. According to a survey, push notifications have a higher open rate than email. The comprehensive courses in IIM Raipur Leadership Program help you understand how to utilise these trends for maximum benefit.

Voice Search

Voice search helps users to inquire about any products or services through speech. This is a popular trend regardless of the age group. With the help of advanced artificial intelligence technology, it helps local businesses to reach their potential customers.

Some of the common examples of voice search engines can be seen in Google Assistant, Alexa, and Siri.

Memes are the King

Memes, yes you read it right! Memes are the most creative and humorous way to connect with your audience. It is hard to find a person who doesn’t like memes. All you need to do is add some creativity that fits your context and your meme is ready.

When it comes to brand promotion, creating niche-specific memes is an excellent way to easily connect with your audience. It specifically helps to promote your brand without losing the fun element. Memes have been trending for quite a while. It will still be a popular trend in social media in 2023.

At the end of the day, you must realise that social media is a dynamic and competitive space. Some trends might have worked before, but it doesn’t guarantee they will have similar results. Hence, it is important to keep an eye on the buzz. With the help of programs like the IIM Raipur Leadership Program, you can be abreast with emerging trends in social media. Specially designed for working professionals with over five years of experience, this 10-month program offers a comprehensive understanding of marketing. It helps you understand how to use such tools and trends to amplify your career and improve your company’s bottom line.

So, are you ready to lead the digital marketing space with the help of the IIM Raipur Leadership Program?

The only SEO course your digital marketing career needs

Posted on by Imarticus Learning

The digital marketing sector is one of the fastest-growing and most competitive industries in today’s world. Digital marketing offers an excellent opportunity to those looking to make a career in this field, as it has been multiplying over the past few years. With numerous options available, digital marketing professionals can now access more job roles than ever before.

Why make a career in Digital Marketing?

Some of the advantages of making a career in digital marketing include working with some of the top companies around the world, having access to an ever-evolving industry, and having an opportunity to shape customer experience across multiple channels. It also provides individuals with exciting challenges and chances for personal growth.

Moreover, digital marketing provides better salaries compared with other traditional jobs. Not only that, but there is also plenty of career progression and personal development opportunities. You can specialize in various aspects of digital marketing, such as SEO, content writing, social media management, PPC advertising, email marketing and more.

The global digital advertising and marketing market had estimated growth at $350 billion in 2020 and is projected to reach $786.2 billion by 2026.

With U.S. digital advertising and marketing market currently estimated at $460 billion, the compound annual growth rate of digital marketing is projected at 9% during 2020-2026.

In addition to these benefits, digital marketers also benefit from staying ahead of the curve regarding technology trends and changes in customer behaviour. As the world continues to move online rapidly, digital marketing professionals will become increasingly important to keep up with these changes.

Benefits of enrolling on a digital marketing course

Enrolling on an excellent digital marketing course allows you to gain in-depth knowledge of this ever-evolving field.

You can learn about search engine optimization, content writing, social media management, email and SMS marketing, PPC advertising and more.

You will also have access to practical experiences and hands-on experience that can help you develop your skills further.

A good course should also support you after graduation to continue building your digital marketing career.

In conclusion, making a career in digital marketing offers great potential for individuals looking for an exciting challenge and wanting to stay ahead of the curve with technology trends and customer behaviour changes.

With plenty of opportunities available globally and excellent salaries offered across different job roles, this is one of the best options for those looking to make a career in the digital world. With an ever-growing and competitive industry, it’s clear that digital marketing provides plenty of opportunities for individuals who have the proper knowledge and skills. If you’re looking to make a career in this field, it’s important to invest time into learning about different aspects of digital marketing to stay up-to-date with what’s happening. A good digital marketing course can help you gain the necessary skills and knowledge for success. So, if you want to build your career in this sector, start exploring courses today!

Grow and Learn with Imarticus Learning:

Are you looking for a PG Program in Digital Marketing with a job interview guarantee? Imarticus Learning offers the best digital marketing certification courses in this quest for the best digital marketing certification is driven by a career goal. This Digital Marketing Post Graduate course is designed to provide students with extensive and detailed coverage of Digital Marketing concepts in a practical way. The program has a collaborative approach focusing more on multiple capstone projects and job-ready skills and guarantees job interviews.

Course USPs:

  • Working knowledge of Digital Marketing concepts
  • Mentoring through in-class, industry-oriented projects for real-life experience
  • Application-based and skill-oriented training of 228 hours.
  • Get hands-on experience and deep dive into every facet of Digital Marketing, including Search, Social, Content, Performance, Email, Analytics, ORM and even media planning & buying.
  • Uniquely designed and approved curriculum by industry council to meet skill gap in the Digital Marketing industry.
  • Live interactive sessions & discussions with faculty/peers through a state-of-art learning platform, along with self-paced videos to reinforce learning.
  • We Bet! Our Digital Marketing courses are the best!

Contact Live Chat Support system or visit training centres in Mumbai, Thane, Pune, Chennai, Bengaluru, Hyderabad, Delhi, Gurgaon, and Ahmedabad for further details.

Trends 2023: Digital marketing courses are offering placements at top companies

Posted on by Imarticus Learning

As the digital marketing world continues to evolve, it can be difficult to stay up-to-date on the newest trends and technologies. Fortunately, many digital marketing courses offer students the opportunity to learn about new techniques and potential career paths with experience in the field. In this post, we’ll discuss some of these trends for 2023 and explore how digital marketing courses are helping graduates land jobs at top companies.

Digital marketing trends 2023

  • Adapting to new technology: With the emergence of AI, machine learning, and automation tools, digital marketers must learn how to utilize these technologies in their strategies to stay competitive. Digital marketing courses teach students how to use these technologies effectively and efficiently in order to stand out from competitors.
  • Focusing on customer experience: Digital marketing courses teach students how to create a customer-centric environment that focuses on providing a seamless experience for customers. This includes streamlining processes, personalizing content and campaigns, and creating meaningful relationships with customers.
  • Leveraging data: To gain insights that can be used to improve strategies and increase ROI, digital marketers must learn how to analyze and interpret data. Digital marketing courses teach students the importance of collecting, storing, analyzing, and interpreting customer data.
  • Implementing mobile marketing strategies: With more people relying on their smartphones for daily activities, it’s essential that digital marketers create strategies that cater to this audience. Digital marketing courses teach students how to leverage mobile-friendly content and technologies to engage this audience.
  • SEO optimization: Many digital marketing courses are teaching students how to optimize their content for search engines in order to gain visibility and drive organic traffic. This includes understanding keyword research, meta tags, and other SEO best practices. Also, digital marketing courses teach students how to create content that is engaging and shareable in order to increase visibility and reach.

Now that you know the trends, let’s move on to How digital marketing courses are helping graduates land jobs at top companies.

How are digital marketing courses helping graduates land jobs at top companies?

  • Providing hands-on experience: Digital marketing courses provide students with the chance to gain practical experience through projects and internships. This allows them to learn about different aspects of digital marketing, such as analytics, content creation, and optimization, while also gaining valuable work experience.
  • Teaching industry skills: Digital marketing courses offer students the opportunity to learn about industry-specific skills such as SEO, social media, and content marketing. This gives students a better understanding of how to effectively use these tools in their own strategies and to stand out from the competition when applying for jobs.
  • Applying digital marketing strategies to real-world scenarios: Digital marketing courses offer students the chance to apply digital marketing strategies to real-world scenarios and test their understanding of digital marketing. This gives them an edge when applying for jobs, as they have already gained experience in digital marketing strategy.
  • Offering career guidance: Digital marketing courses also provide students with career guidance to help them understand the digital marketing industry and where they can fit into it. This includes helping them understand the job market and how best to present themselves during interviews.

By staying up-to-date on digital marketing trends and teaching industry skills, digital marketing courses are helping graduates land jobs at top companies. With the right digital marketing certification course, you can learn SEO, mobile marketing strategies, and other digital marketing tactics to improve your chances of securing a position with a top company.

Explore Digital Marketing course with Imarticus Learning

Imarticus Learning digital marketing course with placement combines the latest digital marketing concepts with real-world case studies to help students gain an in-depth understanding of digital marketing. Our course is designed to equip you with the necessary skill set and knowledge to become a successful digital marketer.

Course Benefits for Learners:

  • Students will learn that businesses use online digital marketing trends to maintain their competitive edge.
  • Students can explore the fundamentals of digital marketing with advanced skills like SEO and social media.
  • Mentorship from experienced professionals helps students gain real-world digital marketing experience.

Learning digital marketing course from IIT Roorkee can change your career

Posted on by Imarticus Learning

Although digital marketing is not a new concept, it is important to upgrade your knowledge on the subject from time to time. The market trends and the requirements of the people are ever-changing, which calls for the need for upskilling. In this context, it is of the utmost importance to make sure that you learn about the latest trends in the domain so that you can create a positive impact and make a brand visible to the audience.

It is sure to enlighten you with market-relevant skills and job-ready knowledge and prepare you to start a career as a digital marketing expert. The course has a curriculum that lasts for 228 hours. It includes practical projects and many other elements, which make sure that you gain in-depth knowledge of the subject.

How is the Course Designed? 

The IIT Roorkee digital marketing certification course has been designed keeping in mind the current requirements of the market. The following are the key features of the course: 

  • 228-hour long course curriculum: The training is imparted to you for 228 hours. It teaches you skills that are application based and aligned with the latest trends in the market. This way, you can set yourself apart from any digital marketer in the market who has not undertaken this course or has not upgraded his skills. The course does not only focus on the theoretical aspects but also helps you gain hands-on practical experience in the different aspects of digital marketing like search, content, performance, analytics and so on.
  • Case studies that help you gain practical knowledge: There is no shame in admitting that your competitors are your best teachers. Brands like Amul and Nirma have been used as examples in the field of marketing since time immemorial. Similarly, if we are trying to understand the latest trends in digital marketing, it is important for us to understand how successful brands are doing it.
  • Assume the role of a professional digital marketer: Once you have learnt it all, you will be given the opportunity to solve real-world problems. There will be specially selected live websites that you will have to work on. This will help you gain experience as you will be allowed to step into the shoes of a professional digital marketer. These Capstone projects mark the perfect ending of your course by giving you hands-on experience in the real world. This is an excellent way to boost your confidence.
  • 10 modules in 23 weeks: The course is divided into 10 modules. The first module begins with an introduction to digital marketing and keeps on progressing as time passes by. One learns about all the topics related to digital marketing. You can learn SEO online, know about Digital Marketing, Social Media Marketing, Affiliate Marketing, E-commerce, and so on. 

Perks of This Course

Before you sign in for a course, you need to be aware of the benefits that it is going to provide you with. This online course will help you gain detailed and in-depth knowledge about the different aspects of digital marketing. Capstone projects will help you have a glance at real-world problems related to digital marketing and offer you an opportunity to solve them. 

Stated below are some of the benefits of this course:

  • The skills that you learn are job-relevant: The skills that you gain during this course are highly relevant in the current job market. The projects are industry-oriented, which helps you have real-life experience.
  • Certification: The moment you earn a certification, your worth increases. The course helps to bridge the skill gap in the field of digital marketing.
  • Placement opportunities: You may have all the relevant skills, and still not be able to find the perfect opportunity for yourself. This course helps to solve this problem by focusing on your career development in a holistic way. It helps in resume building, arranges mock interviews with top veterans of the industry, and also comes up with references and leads so that you can get your dream job. 

The course has many live interactive sessions with the esteemed faculties. There are also tutorial videos that enable self-paced learning. All these things are sure to give your career a boost!

Conclusion

Digital marketing is a vast domain and the career choices are many! This digital marketing course with placement support is definitely going to open up a myriad of opportunities for you. After completing this online PG course in Digital Marketing, you will be able to assume the role of a Digital Marketing Executive, SEO Specialist, Campaign Specialist, Content Planner, Social Media Manager, Content Strategist, Affiliate Marketing Manager, Email Marketing Specialist, and many more!

During this course, you will be under a constant mentor, who will monitor your progress from time to time, guide you on how to become a professional digital marketer in this domain, and also motivate you to push yourself and utilise your potential to the optimum limit. All you need to do is sincerely devote 228 hours to this course, and you are good to go! 

A sureshot guide to success in marketing

Posted on by Imarticus Learning

Marketing is an ever-evolving field that requires creative and innovative strategies for success. To succeed in marketing, you need to have an in-depth understanding of the industry, the target market, and the products and services you are promoting. Strategic Chief Marketing Officers require a strong commitment to hard work, creativity and collaboration in order to make their marketing campaigns a success. Here is a sure-shot guide to success in marketing.

1. Research your target market: 

Strategic Chief Marketing Officers

Conduct market research to understand your target audience’s interests, needs and behaviours. This could include surveys, interviews, focus groups or analytics. Analyse the data to gain insights and create target customer profiles. From there, you can develop an effective messaging and marketing strategy. Additionally, use the data to better understand what channels and platforms are best for reaching your target audience.

2. Create a detailed plan: Develop a detailed marketing plan that outlines specific tactics to reach your goals

Your marketing plan should focus on creating engaging content that resonates with your target audience, leveraging social media/paid advertising campaigns to reach them and developing relationships with key influencers in the industry. You can also use email campaigns and public relations to build your brand and increase awareness. Additionally, you can use a website and a blog to provide valuable resources to your audience and build an active community. You can do this using infographics to provide valuable information to your target audience and provide an SEO boost to your website.

3. Measure and track results: To see what’s working and what’s not

Measuring and tracking the results of a marketing campaign can be done by using analytics tools to measure website traffic and conversion rates, as well as looking at customer feedback and surveys. Additionally, social media analytics tools can provide insight into engagement and reach. By monitoring these metrics on a regular basis, marketers can gain an understanding of which methods are successful, and which need to be adjusted or changed.

4. Test and adjust: Test different approaches and adjust your tactics to see what works best for your unique situation

When testing different approaches for a unique marketing campaign, it is important to remember to adjust tactics as needed. Depending on the size and scope of the campaign, different tactics may be necessary. Additionally, it is important to track the results of each approach and use data to inform further adjustments. With careful planning and experimentation, it is possible to find the approach that works best for your unique marketing campaign.

5. Leverage technology: To streamline processes, automate workflows and improve efficiency

By leveraging technology, you can streamline processes, automate workflows and improve the efficiency of your marketing campaign. You can use automation tools to manage the campaigns and optimise your spending. You can use AI and machine learning to automate tasks like customer segmentation and content optimisation. This will enable you to focus your resources on the most important areas of the campaign and ensure that you are maximising the ROI.

6. Utilise social media: To reach and engage with your target audience and build relationships.

Social media is an effective tool for reaching, engaging and building relationships with a target audience. By creating content that resonates with the target audience, marketers can foster relationships with their followers and potential customers. Through social media platforms such as Twitter, Facebook, Instagram and LinkedIn, marketers can create content that is tailored to the interests of the target audience and interact with them on a personal level. 

7. Track your ROI: Track your return on investment to identify which marketing efforts are providing the highest return

By tracking the return on investment, you are able to identify which marketing efforts are providing the highest return. This allows you to focus your efforts on the campaigns that are providing the greatest value for your organisation. By monitoring and analysing the performance of your efforts, you can make informed decisions about how to allocate your resources for maximum impact.

Conclusion

The IIM Raipur CMO program is designed to help Chief Marketing Officers (CMOs) become more effective in their role and stay up-to-date with the latest trends and techniques in the marketing industry. The programme covers topics such as digital marketing, customer experience, branding, marketing analytics and the use of technology to drive growth. It is designed to help marketers develop a comprehensive understanding of the current marketing landscape and gain the skills necessary to develop effective marketing strategies for their companies. So, what are you waiting for? Apply now.

How to plan an effective email marketing strategy for a small business

Posted on by Imarticus Learning

As an owner of a small business company, your primary focus should be on spreading awareness about your products/services. Using email marketing, you can connect with potential customers and generate leads. With digital marketing online training, you’ll know how to cater to your marketing audience. Pitching through emails is a great strategy; however, it needs to be customised according to the client’s needs. Let’s have a look at some ways in which you can form great email marketing strategies for a small business.

Steps to Create an Effective Email Marketing Strategy for a Small Business

  • Adding a personalised recipient name in the subject field or in the body of the email

Most emails are sent in bulk with generalised information throughout their content. However, when a marketer chooses to customise it by adding targeted names, it is bound to perform better and generate more leads. Apart from their names, other areas of interest are incorporated throughout the email so that they can relate and connect with the message. A generalised email is most likely not opened since it could be treated as a spam email. 

  • Avoid using email templates

Most email templates are used by a large number of people. The information and language of speeches in those emails are so overused that it has no impact on the reader. Anyone with social media marketing training might use these templates to pitch for their brand deals. However, marketers who put in more effort to write these emails from scratch have better performances and results. Customising an email allows you to incorporate your branding as many times as you find it right. You will have complete freedom over the design of the email and every personal touch will make it more eligible to generate leads.

  • Sending different types of emails and analysing their results

In order to understand which email type works best for the small business company, the email marketer needs to send customised emails with different strategies. Some emails should have the same branding information, some should have different subject lines, some should have authentic plug-ins from the websites, etc. With these types of emails, the marketer needs to analyse which email performs better than the other. The positive response to a certain type of email can then be used as an example of that particular topic.

  • Add sign-up sections and pop-ups throughout your website

When you use social media, you can only share your brand’s information based on the style in which you are maintaining your feed. By asking your audience to sign up for your newsletters you are promising them to offer exclusive information that they will benefit from. Incorporating these sign-up options creates an audience which has provided their consent to see what your business is up to. 

Also, keep in mind that you shouldn’t ask for unnecessary information. Just an email address would be sufficient. Do not spam your subscribers with unnecessary emails at unpleasant times. Be strategic and thoughtful.

  • Most content writers and marketers are unprofessional

Taking an email marketing course would help writers and marketers in forming a professional understanding of how to communicate with their clients. Without professional guidance, it is hard to understand the right way of proceedings with these emails. No personal comment or biased opinion should be mentioned throughout the email. A respectful stance should be maintained at all times.

  • Sending consistent emails is the key

When a person has subscribed to receive your emails, you should send them a welcoming email with all the information that they can look forward to. This will solidify their decision of choosing to hear from you. You should also send occasional emails during times of festivals, wishing them prosperity. You should alert them in times of any seasonal sales that they should look forward to. Give them early access features which will make them feel special and they will show better results. Send them emails whenever they make any transaction on your website and always keep in touch with them while carrying forward with their orders.

  • Choose a design that is responsive and looks the same on desktop and mobile

Various email designs look a certain way when viewed on a desktop and completely different when viewed on a mobile phone. Make sure that the design or format that you are choosing for your email is compatible with both devices as people are heavily dependent on them both.

Conclusion

In order to learn more about an efficient email marketing course, you should check out Imarticus. Imarticus offers a Postgraduate Program in Digital Marketing which will guide you and help you improve the skills that are required for efficient digital marketing. 

Don’t follow old content marketing strategies in 2023: A new-age guide

Posted on by Imarticus Learning

The landscape of content marketing has evolved a great deal over time. As the brands are striving to improve their marketing goals, it is important to change the approach in which the companies are taking up marketing activities. Of the various strategies that companies are taking up today to build a reputation, content marketing is a strategy that will help to draw more traffic to the sites. 

For the brands to create an impact in the market, it is important that their marketing team comes up with the most relevant and efficient strategies in order to draw the attention of the masses. What was in trend the previous year might go obsolete this year. For content marketing to be the most effective, it is of the utmost importance to keep up with the latest trends. You can consider taking up a content marketing course online that will help you remain at par with the latest demands in the market. This article will take you through the old strategies that you need to avoid, and the latest strategies that are setting the trend. 

About Content Marketing

What sets content marketing apart from traditional marketing is that it is more subtle and less in the face. Traditional marketing is available in the form of television and radio advertisements, calls, banners and so on. These might cause interruption. Nobody would like a call while in the middle of an important meeting. Would you stop by to read a banner while you are on your way to work?

Content marketing, on the other hand, is available in the form of websites, social media posts, online blogs, video content, and so on. This kind of marketing aims at building a relationship with potential customers by leaving a long-term impact on their minds. Apart from relationship building, content marketing also helps to give a boost to your audience and shoot up the traffic to your website. 

However, the needs of the audience are ever-changing. In order to keep up with the latest requirements of the target audience, it is important to make sure that digital marketers remain at par with the latest trends in the market. 

Some Content Marketing Hacks for the New Age Needs 

  • SEO is never out of trend: Although Search Engine Optimization has been of the utmost importance since time immemorial, it shall never go out of trend. If you are willing to optimise your content, you need to incorporate the use of relevant keywords. You also need to work on your meta-description and title tag — remember to use the core keyword in your meta-description and title tag while maintaining the criteria of between 60 and 155 characters. Another important thing to note while optimising any content for search engines is to use backlinks as they help to increase the credibility of the website. You can learn SEO online to deliver the best results.
  • Engage your audience using video content: When we think of content, we straightway think about blogs, articles, and other forms of write-ups. However, with the changing times, it is essential to make sure that the brands start using video content, which is way more engaging and can leave a long-lasting impact on the minds of the viewers. These videos can be in the form of informational videos, webinars, how-to videos and other live videos that display new launches and other informative facts. Starting with an interesting fact, an engaging statement or a story can make your audience want to stay till the end. However, while preparing video content, make sure that the videos can be accessed on all devices.
  • Enabling voice search optimisation: In this age of rapid digitisation, the importance of voice search optimisation cannot be neglected. People are no longer confined to ‘having everything at the tips of their fingers’. In modern times, voice search has taken the market by rage. 

The key to mastering this and optimising the content for voice search is by providing crisp and to-the-point answers to questions so that there are higher chances of visibility by assuring appearance in the featured snippet. Make sure that you do not fill your replies with a bluff. 

  • Amalgamate multiple content formats: This is another trick that can help you gain an edge in 2023. If you have a write-up ready to be posted as a blog, try to include some videos or other related images. This will help to create a visual appeal and might engage your readers and keep them hooked to the end of the article.
  • Chatbots to the rescue: You can automate your chats with the help of chatbots. You will not have to wait for your manual staff to attend your customers whenever they need you, you only have to automate the communication. This will help to decrease the cost of customer service. 

Not only this, but chatbots are also known for providing personalised recommendations to the audience based on their requirement. This helps to increase trust and develop a personal relationship. 

 Conclusion

Hope this gives you an idea about the different kinds of techniques and strategies that you need to incorporate in your content marketing if you wish to stand out in this age of cut-throat competition. An online digital marketing course with placement support might help you ace your dream of having impactful content marketing strategies. The IIT Digital Marketing course will enlighten you with the knowledge and skills that are needed to make an impact on the market and attract more and more audiences.