Digital marketing is taking over the business niche. Nowadays, businesses tend to look for candidates who are proficient in digital marketing and can reach out to existing and new customers with ease. 

Millennials these days are looking to learn SEO and digital marketing to enhance their growth prospects. In this context, IIT Roorkee offers an advanced certification in Digital Marketing that is curated to help aspirants reach great heights in their careers.

In this article, we are going to learn about the essentials of digital marketing online courses, what course benefits IIT Roorkee digital marketing course provides and many more! 

Essentials in a Digital Marketing Online Course

Digital marketing confers to a marketing practice that uses digital devices, technology and platforms. Studying digital marketing will provide a deep understanding of online marketing, advertising, and sales promotion. A list of certain essentials to look for in a Digital Marketing online course –

• Incorporating Search Engine Optimization in the course. 
• A concise understanding of website design and performance. 
• Having an understanding of different types of marketing- content marketing, social media marketing, e-commerce marketing and digital advertising. 
• Understanding Google or Website analytics.
• Teaching about different communication strategies and planning. 
• Making the students aware of different software and tech tools like MarTech. 

Why Is IIT Roorkee Digital Marketing Course Different From Other Courses? 

Digital marketing consists of a vast spectrum that deals with different forms of online marketing strategies. For improved customer retention and brand awareness, many companies rely on digital marketing strategies and techniques.

The IIT Roorkee Digital Marketing course encompasses the finest aspects to teach aspirants the optimal ways to become successful digital marketers. Here we have listed out why the course at IIT Roorkee is different from other online digital marketing courses in India. 

Program Highlights 

IIT Roorkee provides you with tons of beautiful learning experiences that are needed in a digital marketing course. They are: 

 

• Engaged Learning System: IIT Roorkee in association with Imarticus Learning helps to create engaging learning methods to keep the students always on track. The faculties are known to employ methodologies that include different projects, case studies and live examples from different digital marketing events. 

 

• Enticing Curriculum: In this course, you will learn the foundation of digital marketing. It consists of advanced components like digital marketing analytics and its future for learning different aspects of AI Marketing and AI-based automation methods. 

• Peer Learning and Networking Methods: To keep up with the new learning method trends, the program helps you to build relationships with some of the leaders in this industry. You will also build several meaningful connections with your peers through networking that will upscale your career. 

Program Objectives 

This program comes with the intent to provide you with the best digital marketing course India has to offer. IIT Roorkee is concentrated to provide high-class learning opportunities to improve their understanding of the subject. They are: 

 

• Deep understanding of the topic: IIT Roorkee wants the students to learn from the basics of digital marketing and MarTech spectrum topics that include different analytics for digital marketers along with augmented reality and search engine marketing. 

• Building the next generation marketers: IIT Roorkee aims to provide a strong curriculum like real-life case studies and interactions with industry professionals. This would build a great future for the next generation of marketers. 

• A world-class immersion program: IIT Roorkee provides students with a world-class campus immersion program so that they can achieve their aspirations. This would further help transform you into a successful digital marketer or a MarTech expert. 

Benefits of This Course 

The course from IIT Roorkee provides you with a plethora of opportunities to head start your new career. Enrolling in this program would help you with: 

• Acquiring every kind of industry-relevant skill by learning about digital marketing tools and practices. 
• You will learn about the latest digital marketing trends and stay ahead of your game. 
• Enhance your spontaneous decision-making and analytical skills that would impact you greatly in the long run. 
• The faculty of IIT Roorkee is highly qualified and you learn through practical case studies with utmost clarity. 
• The training sessions are online, hence there is no hassle with the commute. 
• The prestigious degree from IIT Roorkee would optimize your academic profile. 
• With the progressive experts of IIT Roorkee, you will gain a competitive advantage in the digital world. 
• You will gain an integrated and cutting-edge educational experience online that will intrigue your love towards digital marketing. 

Conclusion 

The IIT Roorkee Digital Marketing course is a value-laden workshop that gives the aspirants a new horizon for learning opportunities. It is a worthwhile course perfect for budding digital marketers thus making a successful career in this field. Even if you are working professionally, this certificate course would come to you as a boon since this will help you upscale your knowledge about digital marketing. 

If you are interested in getting a certificate in digital marketing course with placement, check out Imarticus Learning’s Advanced Certification in Digital Marketing and MarTech by IIT Roorkee. It is a completely online certificate program with a three-day campus immersion module. The duration is just 4.5 months which is going to give your career a new height. 

Get in touch today! 

Although digital marketing is not a new concept, it is important to upgrade your knowledge on the subject from time to time. The market trends and the requirements of the people are ever-changing, which calls for the need for upskilling. In this context, it is of the utmost importance to make sure that you learn about the latest trends in the domain so that you can create a positive impact and make a brand visible to the audience.

It is sure to enlighten you with market-relevant skills and job-ready knowledge and prepare you to start a career as a digital marketing expert. The course has a curriculum that lasts for 228 hours. It includes practical projects and many other elements, which make sure that you gain in-depth knowledge of the subject.

How is the Course Designed? 

The IIT Roorkee digital marketing certification course has been designed keeping in mind the current requirements of the market. The following are the key features of the course: 

• 228-hour long course curriculum: The training is imparted to you for 228 hours. It teaches you skills that are application based and aligned with the latest trends in the market. This way, you can set yourself apart from any digital marketer in the market who has not undertaken this course or has not upgraded his skills. The course does not only focus on the theoretical aspects but also helps you gain hands-on practical experience in the different aspects of digital marketing like search, content, performance, analytics and so on.
• Case studies that help you gain practical knowledge: There is no shame in admitting that your competitors are your best teachers. Brands like Amul and Nirma have been used as examples in the field of marketing since time immemorial. Similarly, if we are trying to understand the latest trends in digital marketing, it is important for us to understand how successful brands are doing it.
• Assume the role of a professional digital marketer: Once you have learnt it all, you will be given the opportunity to solve real-world problems. There will be specially selected live websites that you will have to work on. This will help you gain experience as you will be allowed to step into the shoes of a professional digital marketer. These Capstone projects mark the perfect ending of your course by giving you hands-on experience in the real world. This is an excellent way to boost your confidence.
• 10 modules in 23 weeks: The course is divided into 10 modules. The first module begins with an introduction to digital marketing and keeps on progressing as time passes by. One learns about all the topics related to digital marketing. You can learn SEO online, know about Digital Marketing, Social Media Marketing, Affiliate Marketing, E-commerce, and so on. 

Perks of This Course

Before you sign in for a course, you need to be aware of the benefits that it is going to provide you with. This online course will help you gain detailed and in-depth knowledge about the different aspects of digital marketing. Capstone projects will help you have a glance at real-world problems related to digital marketing and offer you an opportunity to solve them. 

Stated below are some of the benefits of this course:

• The skills that you learn are job-relevant: The skills that you gain during this course are highly relevant in the current job market. The projects are industry-oriented, which helps you have real-life experience.
• Certification: The moment you earn a certification, your worth increases. The course helps to bridge the skill gap in the field of digital marketing.
• Placement opportunities: You may have all the relevant skills, and still not be able to find the perfect opportunity for yourself. This course helps to solve this problem by focusing on your career development in a holistic way. It helps in resume building, arranges mock interviews with top veterans of the industry, and also comes up with references and leads so that you can get your dream job. 

The course has many live interactive sessions with the esteemed faculties. There are also tutorial videos that enable self-paced learning. All these things are sure to give your career a boost!

Conclusion

Digital marketing is a vast domain and the career choices are many! This digital marketing course with placement support is definitely going to open up a myriad of opportunities for you. After completing this online PG course in Digital Marketing, you will be able to assume the role of a Digital Marketing Executive, SEO Specialist, Campaign Specialist, Content Planner, Social Media Manager, Content Strategist, Affiliate Marketing Manager, Email Marketing Specialist, and many more!

During this course, you will be under a constant mentor, who will monitor your progress from time to time, guide you on how to become a professional digital marketer in this domain, and also motivate you to push yourself and utilise your potential to the optimum limit. All you need to do is sincerely devote 228 hours to this course, and you are good to go! 

Introduction to Digital Marketing

To sell a product, we need to grab potential customers’ attention. In this digital age, banners, ads, and hoardings are not enough. So, what is the solution to boost sales?

Digital Marketing is a powerful tool to reach a specific target audience quickly. Companies have started using this tool to generate leads via digital platforms to boost their sales. Thus, organisations look for professionals who are adept in digital marketing. Therefore, a digital marketing course has many benefits. It also includes better job opportunities.

Why should I do Digital Marketing Course?

It is the online marketing of any company’s products and services. We see a lot of tempting ads popping up on our social media platforms. It is one of the fastest and most effective ways of marketing. Statistics by Google indicate that the online e-commerce market in India could reach $100 billion in five years. There is a substantial growth prospect in digital sales. This is because digital marketing exposes businesses to a bigger audience.

Additionally, digital media is expected to grow at a CAGR of 22.47% by 2022. McKinsey Global Institute (MGI) suggests that 60-65 million new jobs will be created by 2025 due to the digital economy. All these have opened doors for those who want to pursue a career in Digital Marketing.

What is there in Digital Marketing Course?

Different strategies such as SEO, PPC, content marketing, SMM, and email marketing enable companies to reach ideal customers. It improves brand visibility and credibility. Apart from these strategies, there are steps such as creating websites, generating leads, creating brand awareness, etc. Also, one needs to ensure that organisations rank well in their website searches. A digital marketing course teaches you the tools, strategies and components needed in your job. The better your skills, the more chances you have of growing in this industry. The course teaches everything from SEO and PPC to Media Buying and Planning.

Digital marketing skills are essential for anyone involved in an online business. You can opt to sign up for a course on Digital Marketing. Such a course also gives you quality insights into the industry. If a reputed organisation offers it, that will benefit you a lot.

Which is the right digital marketing course?

The eligibility criteria vary depending on the type of course you choose. Generally, to sign up for an online course offered by Indian institutions and universities, applicants need to be a graduate. Premier institutes usually provide full-time courses. But it is not feasible for working aspirants who want to learn the fundamentals of digital marketing, social media, affiliate marketing, and SEO.

We usually hear that we can develop digital marketing skills by taking online self-paced courses and watching free-to-use videos. But learning with a disciplined schedule and guidance, you can get lost while losing time. Therefore, look for online digital marketing courses. Look for packages which offer you benefits like

• Learning from a premier institute;

• Online and available over the weekends to support working professionals;

• Experienced faculty and industry expert mentorship;

• Learning job-relevant skills;

• Extensive career support;

• University-recognised certificate.

Imarticus Learning offers you an Advanced Certification in Digital Marketing and MarTech. Do you know the faculty of IIT Roorkee designed it?

What will I get in this course?

Qualified professionals familiar with digital marketing are constantly needed in the market. They need to know about technological advances, learn and adapt in this dynamic field. For digital marketing aspirants who want to know the digital marketing fundamentals, affiliate marketing, SEO, and social media, we created this up-to-date digital marketing and MarTech course with IIT Roorkee.

IIT faculty members and industry leaders have designed this 4.5-month digital marketing and MarTech program. It helps you understand how the modern digital marketing industry works. This also includes various tools that you need to use in the industry.

The course includes case studies to give insights into renowned brands’ marketing strategies. In addition, you get masterclasses from industry experts. This gives a better understanding of their decision-making process and impactful marketing strategies.

You get an Advanced Certification in Digital Marketing and MarTech certificate co-branded by IIT Roorkee. This will add considerable value to your professional credentials.

Contact us through chat support. Or visit our training centres in Mumbai, Thane, Pune, Chennai, Bengaluru, Delhi, Gurgaon, or Ahmedabad.

Create A Community of Raving Fans Around Your Brand with this IIT Roorkee digital marketing certification course

If you want to create a community of raving fans around your brand, the answer is simple: get certified in digital marketing. The IIT Roorkee Digital Marketing Certification course will teach you the ins and outs of using social media and other digital marketing tools to reach your target audience and engage them in meaningful ways. This certification will help unlock your brand’s potential and create a loyal following of customers who can not wait to hear what you have to offer next.

How To Get Started With This IIT Roorkee Digital Marketing Course?

This IIT Roorkee digital marketing certification course teaches students how to create a successful online presence and form an engaged community around their brand. The digital marketing course with placement covers social media marketing, email campaigns, content creation,  search engine optimization (SEO), and more. 

Through lectures and hands-on projects, students will learn how to optimize their digital strategies for maximum impact. After completing the course, students can create meaningful connections with their target audience and establish themselves as leaders in their industry.  

What Can You Expect From The Course?

This IIT Roorkee digital marketing certification course provides comprehensive instruction on all aspects of online marketing. Students will learn how to develop effective campaigns, measure results using analytics tools, track customer behavior across multiple platforms, engage with customers via social media, optimize content for search engines, and more. 

They’ll also gain valuable insight into current trends in digital marketing and best practices from leading brands in the industry. By the end of the course, they’ll have all the skills needed to create a thriving fan club around their unique brands!   

The Benefits of the IIT Roorkee Digital Marketing Certification Course 

The IIT Roorkee Digital Marketing Certification course offers a lot to those looking to build their brand through digital marketing. 

The benefits you’ll reap by taking this course: 

• You’ll learn how to use social media effectively, including crafting messages that resonate with your target audience, optimizing posts for maximum impact, and more.
• You’ll learn how search engine optimization (SEO) functions and how to apply it to raise your online visibility and draw more people to your website or blog.
• You’ll develop skills in content creation, including writing engaging copy for blogs, crafting effective email campaigns, creating captivating videos for YouTube, and more.
• You’ll gain knowledge of the psychology of online sales to comprehend better what inspires readers of your content to take action.
• You’ll discover strategies for building relationships with influencers to expand the reach of your message and amplify its impact on potential customers.

No matter what kind of business or product you’re trying to promote, having a deep understanding of digital marketing will give you an edge over competitors who lack these essential skills. The IIT Roorkee Digital Marketing Certification course provides students with the knowledge they need to get ahead in today’s competitive online marketplace.

Discover IIT digital marketing course with Imarticus Learning

In the age of digital transformation, businesses today rely on the most recent technology and digital channels to communicate with their existing and potential customers. For those looking for the best Social media marketing course and desiring to learn the industry’s fundamentals from a reputable university, we have developed this advanced digital marketing certification course and MarTech course in collaboration with IIT Roorkee.

 Course Benefits For Learners:

• Learn SEO online, and comprehend the most recent trends and algorithms to get a head start in your career.
• As you progress through the program, our knowledgeable mentors will assist you in achieving your goals.
• Through live online sessions and discussions, learners can receive instruction from some of India’s top educators and specialists.

Visit our training centers in Mumbai, Thane, Pune, Chennai, Bengaluru, Delhi, Gurgaon, or Ahmedabad, or get in touch with us via chat support.

What makes the IIT Roorkee digital marketing course stand out from the rest?

Digital marketing is the most crucial aspect of any business, and more and more people are using online courses to get a handle on it. What distinguishes the IIT Roorkee digital marketing program from others, then? Let’s look at it!

If you want to learn digital marketing and become market-ready, Roorkee is the place to be. Students get hands-on training and experience working with real clients on projects which helps them develop their practical skills and conceptual understanding of digital marketing.

Live Projects

Live projects are one of the main reasons why IIT Roorkee’s digital marketing course is among the best in India. Students get hands-on experience by working on real-world problems and coming up with solutions that can get implemented anytime.

Live projects also help learners apply what they have learned in class and learn from their mistakes while working on a real problem. In this way, live projects help students understand how things work in practice rather than just theoretical knowledge. 

This learning process helps build confidence among learners, leading to better performance in future assignments or exams where they may face similar situations again!

Hands-on Training

Hands-on training is the best way to learn. Students can apply what they have learned in the classroom and even practice it in real-life situations.

Many students who enroll in courses feel frustrated because they cannot apply what they have learned in practice due to a lack of practical experience. This is why it’s essential to encourage students to solve problems using digital marketing tools.

Eminent Faculty

The faculty at IIT Roorkee is a diverse group of experts in their respective fields. They have worked in the industry and have accumulated years of experience, so you can rest assured that the course will get delivered by top-notch professionals.

Professors will use examples from their own experiences and real-world problems that students might encounter daily.

Digital Marketing is a Lucrative Career Option

Digital marketing is an exciting and lucrative career option. With its importance in the digital economy, it makes sense that there would be more job opportunities for people with such skills. 

This Digital Marketing certification course will teach you how to use platforms like Facebook, Instagram, and Twitter to build your business or sell products online through e-commerce sites. 

Additionally, you will discover how to use Google Analytics to track the performance of your campaigns over time and how to develop exciting content for social media platforms.

The IIT Roorkee digital marketing course is a great platform to explore your career options in Digital Marketing. 

Discover IIT Roorkee digital marketing course with Imarticus Learning

In the era of digital transformation, businesses today rely on the most recent technology and digital channels to communicate with their existing and potential customers. For those looking for the best online marketing course and want to learn the industry’s fundamentals from an accredited university, we have developed this advanced digital marketing certification course and MarTech course in collaboration with IIT Roorkee.

Course Benefits For Learners:

• If you want to build a fulfilling career in MarTech and digital marketing, learn the most recent techniques and tools, understand the most recent trends and algorithms, and get involved in digital marketing projects. 
• Through live online sessions and conversations, learners can receive instruction from some of India’s top educators and specialists. 
• Our knowledgeable mentors will support you in achieving your goals as you move through the program.

Visit our training centers in Mumbai, Thane, Pune, Chennai, Bengaluru, Delhi, Gurgaon, or Ahmedabad, or get in touch with us via chat support.

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IIT Roorkee digital marketing course: One of the best in the industry

If you are searching for a digital marketing course that will give you the skills you need to succeed in the industry, look no further than the IIT Roorkee digital marketing course. This program is one of the best in the business and will teach you everything you need about online marketing. 

Whether you are interested in search engine optimization, social media marketing, or paid advertising, this program has something to offer everyone. Don’t miss out on this opportunity!

What is digital marketing?

Digital marketing promotes products or services using digital technologies, mainly mobile phones, display advertising, and other digital mediums.

Digital marketing takes into account the ability of specific tools or digital channels to convert prospects. The digital marketing strategy of a company may utilize several platforms or concentrate all of its efforts on a single platform. 

For instance, a business might ignore other digital marketing channels to produce content primarily for social media platforms and email marketing campaigns.

Why study digital marketing?

A career in digital marketing can offer you a wide range of exciting and challenging opportunities. As more businesses turn to the Internet to promote their products and services, the demand for skilled digital marketers is increasing.

With the right skills, you could work in various roles, including:

• Digital marketing manager
• Search engine optimization (SEO) specialist
• Social media manager
• Pay-per-click (PPC) Executive
• Email marketing specialist
• Web analyst

What will you learn in the IIT Roorkee course?

The IIT Roorkee digital marketing course will give you the necessary skills and knowledge to start or further your career in digital marketing. You’ll cover a range of topics, including:

• Search engine optimization(SEO): How to improve the visibility of websites and individual web pages in search engine results pages (SERPs).
• Social media marketing: Promoting businesses, products, and services using social media.
• Pay-per-click (PPC) advertising: How to create and manage effective pay-per-click campaigns.
• Email marketing: How to use email to promote businesses, products, and services.
• Web analytics: How to use data and analytics to understand website user behavior and improve digital marketing campaigns.

The IIT Roorkee digital marketing course is one of the best in the industry. It will give you the necessary skills and knowledge to start or further your career in digital marketing. 

To ensure active and comprehensive learning, the Advanced Certification course uses a variety of methodologies, including projects, case studies, and real-world examples from recent Digital Marketing events.

Discover IIT Roorkee digital marketing course with Imarticus Learning

In the era of digital transformation, businesses today rely on the most recent technology and digital channels to communicate with their existing and potential customers. For those looking for the best online marketing course and want to learn the industry’s fundamentals from an accredited university, we have developed this advanced digital marketing certification course and MarTech course in collaboration with IIT Roorkee.

Course Benefits For Learners:

• If you want to build a fulfilling career in MarTech and digital marketing, learn the most recent techniques and tools, understand the most recent trends and algorithms, and get involved in digital marketing projects.
• Through live online sessions and conversations, learners can receive instruction from some of India’s top educators and specialists.
• Our knowledgeable mentors will support you in achieving your goals as you move through the program.

Visit our training centers in Mumbai, Thane, Pune, Chennai, Bengaluru, Delhi, Gurgaon, or Ahmedabad, or get in touch with us via chat support.

Why Choose IIT Roorkee For Your Digital Marketing Course

Digital marketing is a wide field. It has become one of the most demanded courses in India. If you are looking forward to starting your digital marketing career, then learning at IIT Roorkee can help you get there faster! 

Digital marketing refers to all marketing initiatives using digital platforms and tools. It’s a fast-growing field, with job opportunities increasing every year. The digital marketing course at IIT Roorkee will teach you everything from basic terminology to advanced concepts in this exciting field.

Advancement of Digital skills

 The digital economy and its impact on the world are increasing, with more jobs created yearly. If you want to be successful in this competitive environment, then you must have the right digital marketing training.

It has become an integral part of businesses around the globe because it helps them reach their target audience, increase sales and customer engagement rates, drive traffic back onto their website/social media pages, etc., all while increasing brand awareness among potential customers or clients!

Digital marketing is not just limited to websites and social media; it encompasses all aspects of digital technology, including video production, app development, and even e-commerce.

Career options after Digital Marketing Courses

Digital marketing is a gateway to many career options. After pursuing digital marketing courses, you can enter any field requiring good communication skills and digital knowledge.

Certification in digital marketing and the Martech course is a stepping stone to other courses like Web Development, Mobile Application Development, and so on. 

For example, if you want to become an entrepreneur or run your own business, then taking up IIT Roorkee’s Digital Marketing Course would help you achieve this goal because it provides a basic understanding of marketing channels such as 

• SEO (Search Engine Optimization) 
• PPC (Pay Per Click) 
• Social Media Marketing

These are all vital for any entrepreneur who wants their business to increase in the days ahead. The quality of education at IIT Roorkee is also high because experienced professors teach all courses with good track records.

This means that if you enroll at IIT Roorkee for your digital marketing course, you can use your time wisely by focusing on improving yourself more before moving on to bigger things, such as applying for jobs or internship positions.

Discover IIT Roorkee digital marketing course with Imarticus Learning

In the age of digital transformation, businesses rely on the most recent technology and digital channels to communicate with their current and potential customers. For those looking for the best online marketing course and want to learn the field’s foundations from a renowned university, we have created this advanced digital marketing certification course and MarTech course with IIT Roorkee.

Course Benefits For Learners:

• Through live online sessions and conversations, students can gain knowledge from some of India’s top educators and specialists. 
• As you progress through the program, our knowledgeable mentors will assist you in achieving your goals. 
• Learn the most current methods and tools, comprehend the most recent trends and algorithms, and engage in practical digital marketing projects if you want to develop a rewarding career in MarTech and digital marketing.

Contact us through chat support, or visit one of our training centers in Mumbai, Thane, Pune, Chennai, Bengaluru, Delhi, Gurgaon, or Ahmedabad.