Emerging Trends In Social Media Market
Gone are the days when social media platforms were used only for establishing and maintaining relationships. The new-age marketers create a global community of like-minded people, build brand identity and increase brand awareness. Social Media is changing the way businesses communicate with existing and potential customers.
Social Media Marketing has been accepted as an essential business tool and generates revenue on its own. No wonder specialised courses are being offered by institutes of repute like IIM Raipur Leadership Program to help students and working professionals gain an advantage in the competitive stage.
But before you jump to start your social media campaign, make yourself familiar with trends. Every year, some new concept takes social media by storm and is often regarded as the trend. Understanding the top trends in social media have the potential to affect your business positively.
Here are 6 emerging trends in social media that you need to know:
When it comes to video content, Youtube leads the space. According to research, about 92% of marketers think it is an important section of marketing strategy. However, as the social media market is evolving, there is a shift in the trends in social media. The focus is now shifting towards short-format videos known as reels or shorts. This is specifically important if your target audience is Gen Z.
Micro-influencers and their effectiveness
Believe it or not, micro-influencers are ruling social media today. Although, influencer marketing is ruling the market, collaborating with well-known influencers can be an expensive deal. Partnering with micro-influencers helps your brand to reach out to niche-specific people within budget. This trend is quite important in the following year. This helps in creating brand awareness and ultimately increasing sales. Important skills to understand such techniques are imparted at the IIM Raipur Leadership Program. Their course materials always cover the latest and practical ideas.
Personalised ads on Social Media
Have you ever wondered why you keep seeing a specific ad over and over? Well, paid advertising can be the answer. Most businesses are now moving to paid advertising to keep up with the rising trends in social media. These ads can be in video or graphic format. Relevant paid ads on social platforms are extremely effective in reaching their business goals according to Hootsuite. However, the market is already quite competitive. You will need to be a little creative in creating ads to ensure visibility and conversion rate.
Push notifications are an excellent choice when it comes to promoting a product or sale. It helps you to connect with your target audience instantly and in a powerful and precise manner. Additionally, it also helps in retaining your customers by providing inspiring and educational information. According to a survey, push notifications have a higher open rate than email. The comprehensive courses in IIM Raipur Leadership Program help you understand how to utilise these trends for maximum benefit.
Voice search helps users to inquire about any products or services through speech. This is a popular trend regardless of the age group. With the help of advanced artificial intelligence technology, it helps local businesses to reach their potential customers.
Some of the common examples of voice search engines can be seen in Google Assistant, Alexa, and Siri.
Memes are the King
Memes, yes you read it right! Memes are the most creative and humorous way to connect with your audience. It is hard to find a person who doesn’t like memes. All you need to do is add some creativity that fits your context and your meme is ready.
When it comes to brand promotion, creating niche-specific memes is an excellent way to easily connect with your audience. It specifically helps to promote your brand without losing the fun element. Memes have been trending for quite a while. It will still be a popular trend in social media in 2023.
At the end of the day, you must realise that social media is a dynamic and competitive space. Some trends might have worked before, but it doesn’t guarantee they will have similar results. Hence, it is important to keep an eye on the buzz. With the help of programs like the IIM Raipur Leadership Program, you can be abreast with emerging trends in social media. Specially designed for working professionals with over five years of experience, this 10-month program offers a comprehensive understanding of marketing. It helps you understand how to use such tools and trends to amplify your career and improve your company’s bottom line.
So, are you ready to lead the digital marketing space with the help of the IIM Raipur Leadership Program?