Although digital marketing is not a new concept, it is important to upgrade your knowledge on the subject from time to time. The market trends and the requirements of the people are ever-changing, which calls for the need for upskilling. In this context, it is of the utmost importance to make sure that you learn about the latest trends in the domain so that you can create a positive impact and make a brand visible to the audience.
It is sure to enlighten you with market-relevant skills and job-ready knowledge and prepare you to start a career as a digital marketing expert. The course has a curriculum that lasts for 228 hours. It includes practical projects and many other elements, which make sure that you gain in-depth knowledge of the subject.
How is the Course Designed?
The IIT Roorkee digital marketing certification course has been designed keeping in mind the current requirements of the market. The following are the key features of the course:
- 228-hour long course curriculum: The training is imparted to you for 228 hours. It teaches you skills that are application based and aligned with the latest trends in the market. This way, you can set yourself apart from any digital marketer in the market who has not undertaken this course or has not upgraded his skills. The course does not only focus on the theoretical aspects but also helps you gain hands-on practical experience in the different aspects of digital marketing like search, content, performance, analytics and so on.
- Case studies that help you gain practical knowledge: There is no shame in admitting that your competitors are your best teachers. Brands like Amul and Nirma have been used as examples in the field of marketing since time immemorial. Similarly, if we are trying to understand the latest trends in digital marketing, it is important for us to understand how successful brands are doing it.
- Assume the role of a professional digital marketer: Once you have learnt it all, you will be given the opportunity to solve real-world problems. There will be specially selected live websites that you will have to work on. This will help you gain experience as you will be allowed to step into the shoes of a professional digital marketer. These Capstone projects mark the perfect ending of your course by giving you hands-on experience in the real world. This is an excellent way to boost your confidence.
- 10 modules in 23 weeks: The course is divided into 10 modules. The first module begins with an introduction to digital marketing and keeps on progressing as time passes by. One learns about all the topics related to digital marketing. You can learn SEO online, know about Digital Marketing, Social Media Marketing, Affiliate Marketing, E-commerce, and so on.
Perks of This Course
Before you sign in for a course, you need to be aware of the benefits that it is going to provide you with. This online course will help you gain detailed and in-depth knowledge about the different aspects of digital marketing. Capstone projects will help you have a glance at real-world problems related to digital marketing and offer you an opportunity to solve them.
Stated below are some of the benefits of this course:
- The skills that you learn are job-relevant: The skills that you gain during this course are highly relevant in the current job market. The projects are industry-oriented, which helps you have real-life experience.
- Certification: The moment you earn a certification, your worth increases. The course helps to bridge the skill gap in the field of digital marketing.
- Placement opportunities: You may have all the relevant skills, and still not be able to find the perfect opportunity for yourself. This course helps to solve this problem by focusing on your career development in a holistic way. It helps in resume building, arranges mock interviews with top veterans of the industry, and also comes up with references and leads so that you can get your dream job.
The course has many live interactive sessions with the esteemed faculties. There are also tutorial videos that enable self-paced learning. All these things are sure to give your career a boost!
Digital marketing is a vast domain and the career choices are many! This digital marketing course with placement support is definitely going to open up a myriad of opportunities for you. After completing this online PG course in Digital Marketing, you will be able to assume the role of a Digital Marketing Executive, SEO Specialist, Campaign Specialist, Content Planner, Social Media Manager, Content Strategist, Affiliate Marketing Manager, Email Marketing Specialist, and many more!
During this course, you will be under a constant mentor, who will monitor your progress from time to time, guide you on how to become a professional digital marketer in this domain, and also motivate you to push yourself and utilise your potential to the optimum limit. All you need to do is sincerely devote 228 hours to this course, and you are good to go!