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IIM Lucknow Certification Course: All You Need To Know

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IIM Lucknow Certification Course: All You Need To Know

It is impossible to think of management education in India without mentioning the India Institute of Management (IIM). The name itself is a symbol of quality management education in the country. Since its inception in 1961, IIMs have revolutionized management education in India. There are 20 independent government-sponsored management institutions globally branded as IIMs. One of these is the Indian Institute of Management Lucknow (IIML) – the topic of discussion in this blog.

All you need to know about financial services and capital market program

The course will cover the fundamentals of financial services and capital markets. Each course module will involve live virtual teaching, and learners will have access to the campus immersion at IIM Lucknow twice – once at the program’s start and once at the end. The 6-month course will include two batches per year, with six days of campus immersion in total. It is aimed at high-performing mid-level and senior-level management professionals from the Financial Services sector in India and worldwide.

Eligibility Criteria

The Indian Institute of Management Lucknow follows the same eligibility criterion as other IIMs. One must have a bachelor’s degree with at least 75 percent marks or an equivalent grade from any recognized Indian university for graduate programs. For qualified students, a fee of Rs. 2 lakh will be paid at the time of admission.

The Admission Process

IIM Lucknow has two intakes each year, in January and July. The application process involved a couple of stage-based online forms. The online form for self-profile had 3-5 questions depending on the course one is applying for. Similarly, the online questionnaire had around 12 questions and asked students to describe their goals and visions concerning their careers. The third stage is the intelligence test. This test assessed the student’s logical and critical reasoning abilities. The last step involved personal interviews with selected students.

IIM Lucknow is a premier institution in India, and many candidates look to get trained or certified from this institute. At Imarticus Learning, we are proud to offer Certification Courses from IIM Lucknow. This is because it is impossible to get admitted into the program, given your eligibility. Our courses are a perfect substitute for getting the equivalent knowledge and merit certificate from India’s Premier Management Institution. 

Discover financial risk management course with Imarticus Learning

Through our financial services and capital markets course, students will learn about investment banking, capital markets, risk management, and fintech. The top business school established this demanding six-month program at IIM Lucknow. Middle managers with experience who want to restart their careers in finance would find this training valuable.

Course Benefits For Learners:

  • Students can connect with their peers and business experts as part of this finance management course.
  • Students will understand critical topics, including investment banking, capital markets, risk, and fintech.
  • Capital market training courses teach students all they need to know about the financial sector and its operations.

Contact us through chat support, or drive to our training centers in Mumbai, Thane, Pune, Chennai, Bengaluru, Delhi, and Gurgaon. 

Navigating through an investment banking interview: Top tips

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Navigating through an investment banking interview: Top tips

Many business students aim to make their way through the best investment banking firms, but this fierce competition makes it a tough nut to crack. One attempts to go for this when passionate about having a career in investment banking. But to navigate through this arduous path, you must have a good grasp of not only finance and investment but the skills of risk management as well.  

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An individual can prepare for all this through a specific course that caters to their requirement. A favorable one can be the investment banker course with placement like the Certified Investment Banking Operations Professional Course.

After acquiring the essential knowledge, the time arrives to crack the interview with a practical response to the questions asked, and to help you in doing so, here are some helpful tips;

Research about the Firm

It is of utmost importance to have a proper understanding of the company you are interviewing for. One of their main concerns is your awareness of their firm and its working procedure.

You must assure them of your loyalty and showcase the efforts that you have put into getting all the insights;

  • The firm’s position in the market and its values
  • A case study related to it
  • Recent updates linked to the respective firm

Apart from these, you can prepare some of your suggestions for the firm to upgrade its position in the market. 

Use more Jargon and Case study references in your answers

It is essential to let the interviewer know about your expertise in the field. To do so, you must exhibit your awareness of the technical terms and case studies while giving any examples, to present yourself as a scholarly professional. 

All this adds a level up in your selection process by making an image of you as a well-informed individual. 

Proper knowledge of Finance

The main part of the entire interview will be based on your knowledge of finance and investments which includes financial statements (balance sheet, income statement, and cash flow statement), understanding of the financial market, corporate valuation, and several other parts. 

Most of the time, the interviewers are looking for practical solutions to their questions instead of theoretical answers. So, it is advised to prepare yourself in a way that portrays you as an asset to the company. 

Show your interesting Personality as well

Apart from your scholarly side, you must exhibit your interesting personality, otherwise, the interview can be a bore. In recent times, no one wants to hire a nerd but looks for a professional with accurate knowledge and a compelling personality that stands out from the rest.  

Small things like smiling throughout the interview, presenting yourself with confidence, and showing humility can sum up your personality as a perfect choice. Adding to that, a strong work ethic and good command over interaction with people can be a thumbs up. 

Do not avoid Logical Questions 

Many people forget to prepare for logical questions like brainteasers and mental math while focusing on technical questions. This eventually results in struggling during the interview which gives a poor impression to the interviewers. 

You can practice these types of questions in your free time and can make the most out of them. It will also help you in strengthening your memory. So, practice beforehand and be prepared for all that can come your way. 

To grasp a thorough understanding of all these, one must look at investment banking interview questions. Besides that, gathering as much information as possible from your peers will be beneficial for you. In the end, preparation is the ultimate key to your dream investment banking job, as it makes all the difference between the final candidates. So, work on these tips to bring out the best result for yourself. 

20 Things You Should Know About Executive Management Training

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20 Things You Should Know About Executive Management Training

The world of business is in a constant state of flux. Business context changes with advancements in technology and other broader changes in the business environment.

If you are a business executive, you are expected to keep pace with these changes and upgrade your competencies to grow personally—in an individual professional capacity—and also to help the organisation grow. According to an article in Forbes, executive management training is the surest way to achieve professional growth, improve company culture, and polish your and the organisation’s brand.

What is executive management training?

 

workplace etiquette

Typically, executive management training programmes are short, non-degree training programmes for business executives. Business schools often offer these programmes and cover specific skills to prepare managers and executives for a specific role or industry.

However, many organizations run in-house corporate training programmes for employees. These in-house programmes may be run by employees with the required expertise/specialised knowledge doubling up as trainers.

The effectiveness of executive management training is considered to be higher due to enhanced peer-to-peer engagement.

What you should know about executive management training

Most managers and executives in an organisation are busy and hard-pressed for time to hone their professional skills. Therefore, executive management training is intended to deliver the maximum impact in a limited time. The most important things that you should know about executive management training are:

The training can be offered in various formats and delivery methodologies, personalised to meet your organisation’s specific needs. Some training programmes might even be offered as free webinars.

In an open enrolment format, executive management training is offered by business schools on fixed dates throughout the year.

Training could also be in a customised format. Here, training is tailored to the requirements specified by the organisation, depending on the learning needs of its managers and executives.

According to a recent ET report, management training significantly raises individual and organisational productivity by improving skill levels.

The report in ET also found that when the employees’ skills and knowledge are improved, it also helps improve organisational performance.

Usually, the training may be offered as a short course (5 days or less) to impart specific skills for ready application in everyday work.

For training courses requiring more time, the systems may be designed in a modular format (multiple teaching blocks over an extended duration) for the convenience of employees who might find it difficult to take a long time off for the training.

Training programmes requiring the assimilation of in-depth understanding could be designed as full-time, longer-term programmes.

Executive management training is offered in online or blended modes for individuals requiring scheduling flexibility.

Executive management training helps senior executives acquire an updated perspective on the current economic and social issues, which helps them design appropriate winning business strategies.

Executive management training programmes can also be designed for early/mid-career executives and the top leadership in the organisation.

An HBR study found that focused HR practices, including management training, bring people from across the organisation together, promoting team building and collaboration.

Final thoughts

Executive management training is critical for every organisation. Irrespective of the size of your organisation, such training can help you get the best out of your employees. Investment in skills and knowledge training will enable your teams to take on and accomplish the most challenging business goals.

A-Z of full-stack development for beginners

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If you’re new to full-stack development, you may wonder where to start. This blog post will introduce you to the basics of full-stack development. You’ll learn about the different technologies and tools involved in this field and how to use them to build web applications.  

 What is a full-stack developer?

Full stack developers are in huge demand by businesses keen to save time and money. An individual who works on a web application’s front and back end is known as a full-stack developer. While the back end is in charge of the site’s architecture and logic in the background, the front end is in charge of the website’s aesthetic appearance and feel.

  • Front-end Development

A front-end developer designed every aspect of a web page, including the logo, search bar, buttons, general layout, and user interface. The website’s style and feel are under front-end developers’ control.

  • Back-end Development 

The back end is the portion of a program that the user cannot view. Back-end developers concentrate on the site’s logic, building servers, using databases, and utilizing APIs (Application Programming Interfaces).

Full-stack development tools and technologies 

full stack developer course

Full-stack developers have a well-rounded understanding of software development and can create applications in multiple areas, including front-end, back-end, and even mobile.

Full-stack developers can often work at startups or medium-sized companies that have a mix of multiple product lines. They may also get employed by larger companies that offer various services, such as marketing, sales, and finance.

Full-stack developers create software used by many departments within a company. For example, they will likely work on the back-end of an application used by sales and support staff to track inventory or manage customer accounts.

Front-end development tools include HTML, CSS, JavaScript etc. They are used to design web pages with visual elements.

Back-end development tools include PHP, Ruby on Rails, NodeJS, etc. They are used to develop the back-end components of an application.

Are These Tools Enough?

You’ll also need specific soft talents to make your professional path easy. Problem-solving, tolerance, creativity, rapid learning, capacity to work under pressure, attention to detail, punctuality, and the will to succeed are a few of the needed soft skills for full-stack development.

Being a full-stack developer requires you to be skilled in various areas, making it challenging. To master, it needs effort and time. But if you develop these abilities, you’ll have a thriving career in full-stack programming.

Explore a career in full stack development with Imarticus Learning

 

Our Java Full-Stack Development certification course will teach you database architecture and algorithms. This 6-month program will prepare you for rewarding full-stack developer jobs by teaching you the technical skills of front-end and back-end programming.

Course Benefits for Learners:

  • We provide resume writing, profile improvement, workshops to help you prepare for interviews, and one-on-one career counseling as part of our career services.
  • Learn well-known tools, including Java, Spring, MongoDB, JavaScript, React, Docker, and Jenkins, and build a solid foundation in data structures.
  • Students can now participate in coding hackathons run by our community project Skillenza to solve challenging business issues and stand out on resumes.

Contact us through chat support, or visit one of our training centers in Mumbai, Thane, Pune, Chennai, Bengaluru, Delhi, Gurgaon, or Ahmedabad.

What do the best digital marketing courses have in common?

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What do the best digital marketing courses have in common?

The advent of technology has changed the way of human life. Everything is now available online, starting from your daily groceries to medicines to expensive jewellery. Hence, companies are now leaning heavily on earning their big bucks from online sales. And, to boost it even further, they are investing in digital marketing.

As a result, like traditional marketing, the digital version has also become a segment of its own. If the numbers from Statista are to be believed, then all the brands the world over will spend around $400 billion on digital advertising in 2022. Looking at the fact that digital advertising is just a small portion of digital marketing, these are big numbers.

corporate training programs

Owing to this push to go digital, companies are hiring expert marketers who can help them in generating more revenue. Hence, to meet the requirements of such trained professionals, the demand for digital marketing certification courses has skyrocketed in recent years. More and more people are enrolling to improve their job prospects.

What do the best digital marketing certification courses have in common? 

Now there are multiple digital marketing courses available in the market. But the curriculum remains almost the same across all of them. So, here is a look at some common pointers across all the courses to be aware of –

Fundamentals of internet marketing

Internet marketing or digital marketing or online marketing, or website marketing are the same things. If you see these terms, don’t get confused about whether they have any difference. Anyway, this is a form of marketing which utilises the reach of the internet for brand or product or service promotion through social media platforms like Facebook or YouTube, Search Engines, Email or other digital channels like a blog or a classified website. Internet marketing teaches you how to use these resources to make a sale.

A good SEO course

SEO means Social Media Optimisation. In this digital marketing course, a student is taught how to promote their content or products through search engines. A good SEO course teaches you how to optimise or present your content in such a way that it ranks high in the SERPs (Search Engine Result Pages). If your website is on the first page of an online search, then you can imagine how much traffic you can get, also without spending a penny on advertising. A good SEO course teaches you how to do on-page SEO and off-page SEO properly to push up the rankings.

A high-quality SMM course

Only SEO cannot bring in all the traffic to the website. You need other tools also to promote your products, services and brand online. Even the Google Search Engine rank depends upon the backlinks you have built. That is where SMM or Social Media Marketing comes in. This is purely a part of off-page SEO. But in recent times, its relevance has been increasing.

This can be a reason for the growing popularity of social networks like Facebook, Instagram, Snapchat, Twitter, LinkedIn, etc., and blurring differences between social media platforms of video streaming websites. That is the reason why a social media marketing course is as important as an SEO course and is an extremely important part of digital marketing.

Content marketing fundamentals course

Are you a popular YouTuber or a Blogger, or a Social Media influencer? Then you certainly must know what content marketing is all about. If not, this course includes making business goals for the content you are creating, managing the audience, researching what your competitors are doing and then auditing your present content. Another important point is that content marketing and SEO often work hand in hand, so it is advisable that you opt for a digital marketing certification course that includes the same.  

Google Analytics, PPC, Adwords and Adsense course

For monitoring and managing your audience, you need to analyse the insights of your content. This can be done with the help of a tool called Google Analytics. Then there is a paid advertisement tool which Google offers, and it is called Adwords, which also has a component called PPC (Pay per click) advertisements. There is also Adsense which is what powers payments for blogs and YouTube channels. Knowing these tools shall also help you in gaining knowledge of digital marketing.

To conclude, being aware of digital marketing and what it can do can be nothing sort of a blessing in the current market. With the inclination towards online services increasing every day, completing a digital marketing certification can certainly work in your favour. So, if you are looking to take up a course like this, then opt for either the PGP in digital marketing or Advanced Certification in Digital Marketing and MarTech from IIT Roorkee from Imarticus Learning. 

Why and how to start an IIM Lucknow executive program

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Why and how to start an IIM Lucknow executive program

Executive programs are short-term, intensive training programs that provide the skills and knowledge needed to advance your career. An IIM Lucknow executive program will allow you to learn from some of India’s leading financial services executives and gain practical experience in various areas of finance.

What is an IIM Lucknow executive program?

The IIMs offer a range of executive education courses designed for professionals who have been promoted through their careers but still need time to develop themselves further. These courses include specializations such as marketing & sales management, strategy & leadership development, information technology (IT), business analytics/Big Data analytics, etc., which helps them stay ahead in their field.

Why start an IIM Lucknow executive program?

As an executive program student, you’ll be able to learn from some of the best professors in India and around the world. You will access resources that most students don’t possess, such as industry insights or case studies from top companies in your field of study. With this knowledge at your fingertips, applying what you’ve learned when working on projects related to your central area(s) of interest is easy.

executive management training

You’ll meet other like-minded people who share similar goals as yours (e.g., getting into an IIM). You’ll have opportunities for networking with faculty members each semester, which can help promote relationships between future colleagues once they graduate into different industries across India or internationally!

How to Up-Graduate Yourself Into IIM Lucknow Executive Program?

The institute offers courses that help students find their niche in the industry. They can get exposure to different facets of finance, leadership skills, managing people and teams, or even running businesses themselves.

The coursework gives students hands-on experience with real-world problems that they will face as executives or entrepreneurs later in their careers. In addition to classroom sessions where students get lectures by faculty members from various backgrounds, including finance, marketing, etc., there are frequent guest speakers who come on campus for workshops where participants interact with them one-on-one as well as through group discussions which allow everyone involved in the program ample opportunity for input into each topic covered during class periods. Students also have access 24/7 via email anytime, day or night, if needed – no matter where you live across India. 

IIM Lucknow is a prestigious institution in India, and many applicants want to receive training or certification there. We are pleased to provide Certification Courses from IIM Lucknow at Imarticus Learning. If you wish to obtain the same information and merit certificate from India’s Premier Management Institution, our courses are the ideal replacement.

Explore a career in finance management with Imarticus Learning

Students will learn about investment banking, capital markets, risk management, and fintech through our course on financial services and capital markets. The leading business school developed this rigorous six-month program at IIM Lucknow. This Advanced Management Program in Financial Services would benefit middle managers with experience who wish to relaunch their careers in finance.

Course Benefits For Learners:

  • As part of this financial management course, students may network with their classmates and industry professionals. 
  • The students will understand critical concepts, including investment banking, capital markets, risk, and fintech. 
  • Capital market training courses teach students all they need to know about the financial sector and its operations.

Contact us through chat support, or drive to our training centers in Mumbai, Thane, Pune, Chennai, Bengaluru, Delhi, Gurgaon, or Ahmedabad.

A step-by-step guide to becoming a new-age CFO

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A step-by-step guide to becoming a new-age CFO

The advent of technology has altered the way of working for almost every sector, and the same can be said for the financial sector. Resultantly, the work of a CFO has also changed along with the team he manages. Professionals are now using more technologies to streamline their work, and executives like CFOs are now playing a more crucial role in taking important business decisions.

So, if you are planning to become a new-age CFO, then being aware of a few strategies can be of great help.

4 Steps That Will Help You Become a New-Age CFO

To become a new–age CFO, you need to start with your education and then get the necessary experience. You need to also have the necessary technological and soft skills. Anyway, let us start with the steps.

Step 1: Get the degrees and certificates in place

Now, if you wish to become a CFO, then you need to complete your bachelor’s degree first, and that too in commerce or finance. Now, you can back this up with a master’s degree, but that is optional.

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Once you are done with your bachelor’s degree, you can then opt for the professional courses, i.e. chief financial officer course conducted by many educational institutions across the country. Now, completing a certification like this is enough of a stepping stone for you to start working at a company in their finance and accounts department.

In the meantime, you can also opt for an MBA, but completing this specialisation is not necessary. Also, you can appear for the chartered accountant exam. Now, going for specialisation may not be mandatory, but it will boost your career growth further.

Step 2: Develop some soft skills and get a well-rounded experience 

Now, when you are the head of a department, having only technical skills will not cut it. Along with your theoretical knowledge, you need some soft skills that will help you manage your job better.

Here are some areas that you can focus on, just to begin with –

  1. Clarity of the job at hand
  2. Ability to take pressure
  3. Being a good communicator
  4. Courage and accountability
  5. Ability to lead a team from the front
  6. Managing and protecting team members as required
  7. Time management

CFOs also need to have some relevant experience in a senior management role where they get a chance to make decisions in various diverse areas such as human resources, investor relations, supply chain management, operations management, taxation and IT. So you need to work from a beginner position to the most coveted position in the finance area.

Step 3: Develop the necessary management skills

Being a CFO is not all about number crunching. You will report to the top management and receive input from department heads. Overall, you will need to manage yourself and multiple teams in the organisation. Your soft skills will also come in handy here as you need to communicate well with the whole hierarchy and articulate all the vision and goals while managing a project.

Step 4: Build some tech expertise

Last but not least, to become a new-age CFO, you must develop familiarity with the technological advances in this field. Since organisations are evolving digitally, you need to have some consultative capacity and also earn some great credentials in this area if you wish to fast-track your career. The use of technology is expanding, and you need to evolve in this direction as well if you want to pursue the CFO role. 

Technology automates the back-office transactional jobs with the help of software. This way, the finance team can focus on advanced analytics and strategic initiatives. The software of the company’s accounting and finance department also needs to be upgraded from a conventional local server desktop suite to an online cloud-enabled suite which allows you to automate several operational processes.

This will make the CFO’s job more secure, and they will only be at risk if they fail to interpret data and cannot make the best business decisions.

To sum up, to become a new-age CFO, you can use the aforementioned tips to your advantage. But what pushes your case is a purposeful certification from one of the top management schools in India. Hence, you can enrol for the CFO executive training IIM Indore offered by Imarticus. Certification from a top business school will only strengthen your resume and take you a step closer to your goal.

5 banking and finance case studies you must know

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5 banking and finance case studies you must know

We’re here to help you become a more knowledgeable financial expert. Banking and finance are two of the most critical aspects of the economy, yet relatively few people truly know what it takes to succeed in this field. The good news is, with the help of some strong banking and finance case studies, you can get an education on exactly what’s required to succeed in this challenging career.

Bank Mergers

corporate leadership

Mergers and acquisitions are the best way for banks to expand their business. They’re also a way for banks to grow their business since they can acquire other banks or financial institutions with more customers than they do. 

Mergers and acquisitions are also excellent opportunities for investors because they expose you to multiple industries. If one company goes bankrupt, its assets might still be worth something if another purchases them!

Diversification

It is the process of investing in a variety of assets. It reduces risk, which means it can increase return. As an example, if you have $10,000 in stocks and $4,000 in bonds but none of them are doing well at the moment (stock prices are down and bonds aren’t making much interest), then diversifying will help you out because it will reduce some of your risks by spreading out your money across different sectors or industries and countries.

The beauty of diversifying is that so many options are available to invest with—you don’t need to stick with just one type of asset class or sector anymore!

Leverage

Leverage is the use of borrowed funds to increase the amount of investment. It can improve the return on investment, but it also increases risk. Leverage works like this: You borrow money from someone and invest it into something risky (like stocks), which will result in higher returns than if they had just invested their own money into that thing themselves. 

Risk Management

Risk management identifies, assesses, and controls risks to make better business decisions. It involves a systematic approach to identifying and analyzing all types of risk (i.e., financial, operational, and legal) that affect your company’s ability to operate over time successfully.

Deposit Mobilization

Deposit mobilization is the process of raising funds by collecting deposits from the public. It is one of the critical functions of a commercial bank, and it helps your institution to meet its obligations.

Deposit mobilization involves collecting money from people who have not yet deposited with you—the so-called “uncollateralized” deposits. These include savings accounts and investments like mutual funds or stocks and bonds. 

Discover a career in banking and finance with Imarticus Learning

Throughout this 300+ hour banking and finance online training, students will master the technical and soft skills essential for a successful career in retail banking, NBFCs,  and fintech.

Course Benefits For Learners:

  • Over 8000 students have received a 60% wage increase after being put in entry-level roles with notable banks, NBFCs, FinTech enterprises, KPOs, and other organizations.
  • These online banking and finance courses cover retail liability and asset products, NRI banking products, branch operating developments, and investment products such as mutual funds, insurance, equities, and fixed income securities.
  • A professional degree in banking and finance will be awarded to students, greatly enhancing their resumes and assisting in the advancement of their jobs.

Contact us through chat support, or visit one of our training centers in Mumbai, Thane, Pune, Chennai, Bengaluru, Delhi, Gurgaon, or Ahmedabad.

Artificial intelligence and machine learning are still trending: Will the hype remain?

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Artificial intelligence and machine learning are still trending: Will the hype remain?

Artificial intelligence and machine learning are still trending. It’s not surprising, considering the recent surge in interest in these technologies. In today’s world, business leaders have better tools to make decisions and improve their organizations than ever before. But will this hype remain? That’s what we’re going to find out.

What are artificial intelligence and machine learning? 

Artificial intelligence is a subset of machine learning: it is a field of study concerned with creating machines that can learn without being explicitly programmed (or “trained”).

Machine learning is simply another term for artificial intelligence. It can get understood as any process by which computers get better at solving problems over time—even if they’re not getting any help from humans!

What’s the difference between artificial intelligence and machine learning?

AI is a type of machine learning.

Machine learning (ML) is the ability of computers to learn without being explicitly programmed. It involves using previous experiences, known as “training” data, to improve future performance in similar situations. You can use machine learning for many applications, including computer vision, speech recognition, and natural language processing. 

Corporate leadership

You can also use AI to automate tasks such as scheduling appointments or routing deliveries through an online shopping cart on a website that requires human input but does not have enough staff available at the moment when you want your order fulfilled by someone else.

Therefore this would mean less time spent managing inventory while being able to focus more on marketing campaigns instead!

Benefits of AI and machine learning for your business

  • Increase productivity. AI and machine learning are capable of improving the efficiency of your business. They can help you make more money, save time and reduce costs.
  • Increase revenues. This is because they’re able to identify patterns in customer behavior that can predict what customers want next or how they behave when interacting with products or services provided by your company, thus enabling you to give them what they need at just the right time without having any issues with inventory management or logistics costs associated with providing goods/services over more extended periods.

Additionally, since most people prefer convenience over quality when shopping online – this means there’s an opportunity for businesses who use these technologies effectively!

Artificial Intelligence and Machine Learning are still trending.

You can still use AI and ML in many industries at every business level. They’re being used to power some of the most exciting innovations in recent history. And they’ll continue to be used that way for years to come! 

Artificial intelligence and machine learning are still trending. In the future, these technologies will become even more advanced and help you build a better business.

Learn Machine Learning and Artificial Intelligence Course with Imarticus Learning.

Learn how to become an AI engineer by enrolling in the E & ICT Academy’s deep learning Artificial Intelligence certificate program. Students will benefit from this IIT AI ML Course as they prepare for careers as data analysts, data scientists, machine learning engineers, and AI engineers.

Course Benefits For Learners:

  • Learners work on 25 real-world projects to gain practical industrial experience and prepare for a rewarding career in data science.
  • With a certificate authorized by the IIT Guwahati, E & ICT Academy, and an Imarticus Learning-endorsed credential, students can impress employers and demonstrate their abilities.
  • Students who complete this artificial intelligence training can land lucrative jobs in the field of machine learning and artificial intelligence.

 Contact us through chat support, or drive to our training centers in Mumbai, Thane, Pune, Chennai, Bengaluru, Delhi, Gurgaon, or Ahmedabad.

4 most common digital marketing mistakes and how you should respond to them?

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4 most common digital marketing mistakes and how you should respond to them?

Introduction

Digital marketing is an excellent way of promoting not just your business overall. Still, a dedicated campaign can help promote a particular product/service/solution or even an activity that concerns the reputation of your business. A flawed digital marketing campaign can seriously dent the overall prospects of your business. So, you must avoid making common digital marketing mistakes and take measures to tackle them with the help of experts who have done online digital marketing certification courses.

Common Digital Marketing Mistakes

  1. Lack of realistic goals and tracking

 The most prominent digital marketing mistake you make is to have a goalless marketing campaign. Without goals, your digital marketing campaign will have no focus and set your business up for failure. Also, unrealistic goals won’t help you achieve them, no matter how well you implement digital marketing strategies. Tracking your goals enables you to improve upon objectives and strategies. To do this, better adopt a SMART approach: 

 

  • Specific: Aim to achieve a precise action.
  • Measurable: Measure your goals with relevant data and metrics.
  • Achievable: Ensure your goals are achievable.
  • Realistic: You need to stay within your budget and don’t use resources that your digital marketing team can’t handle.
  • Time-sensitive: Set goals with deadlines. It will help your digital marketing team work strategically.

  1. Wrong target audience

best digital marketing courses 

You must avoid the mistake of targeting the wrong audience as part of a digital marketing campaign. You try to reach out to more people but feel discouraged when people don’t buy your products or services. Targeting the right audience with proper research and testing would be best. To do that, you need a competent digital marketing team who have done online digital marketing certification courses and know the trade tricks to target the right audience.

 For starters, create marketing personas resembling your previous customers. These personas can be based primarily on: 

  1. Interests
  2. Hobbies
  3. Demographics
  4. Buying habits

 After establishing the persona, you target an audience, hoping they provide better Returns On Investment (ROI).

  1. Superficial approach to SEO

You need to have a blog with well-written SEO-optimised website content for visibility and to attract organic traffic. SEO is a fast-changing game; you need to be well-informed and follow the ever-changing rules.

 SEO experts with relevant online digital marketing certification can significantly ensure that content related to your business, product, or service appears prominently at the top of search results. The key to having a sound SEO strategy is based on the following: 

  • Quality content: Search engines like Google favour high-quality, relevant, well-researched web content. Making it visually rich with images and videos will ensure time spent by the target audience is longer, ultimately boosting their engagement.
  • Right keywords: Using the right keywords can help you get the desired rank in search results. A Keyword is a word your target audience searches online. The right keyword will focus on your business/product /service and put you at the top of a specific search volume with the highest ranking.
  • Friendliness: Nowadays, people like to search online while on the move. As such, a mobile-friendly website will get better placement in search results.
  • Image name optimization: If possible, you must name your image files correctly with your target keyword. Defining alt tags to get a higher ranking in search results helps.
  • Backlinks: Backlinks from authority domains and influencers can help your webpage get a better ranking in search results.
  • URLs:  It’s better to use short and clean URLs containing prime target keywords. Also, giving an accurate page description will help boost your webpage’s ranking in search results.

 To best utilise SEO for better ranking, you must keep yourself updated with changes in SEO format and algorithms and learn from them if you plan to devise and deploy your strategy and resources. You can also deploy the services of a professional SEO service provider whose job is to provide services to the clientele. They apply the SEO knowledge of resources that have gained their expertise, having successfully cleared some of the best digital marketing courses.

  1. Posting on social media with no plan

Nowadays, any business needs to have a strong presence on social media. Use it to spread positive connotations about your business. Poorly executed social media promotions can result in a negative pitch that can backfire on you.

 Use social media to engage with your customers directly, expand your reach and build relationships. However, consistency and timings are critical. You need to develop a commensurate social media posting strategy with your goals. The key is to implement a strategy that is:

a) Specific

b) Measurable

c) Attainable

d) Relevant

e) Timely

 Most importantly, it would be best to have a dedicated team to handle your social media pitch. Headed by a social media manager, the team must have a content creator (visual/written), SEO expert, and social media platform handler. The team will need to create a strategy to give a boost to your social media followers, engage with them, team up with influencers, and make regular promotional campaigns across various social media platforms. 

Conclusion

 Digital marketing is the way to promote your business in the 21st century. You can develop a strong digital marketing strategy that covers SEO, social media, and optimised content. The idea is that it should help target the right kind of audience. To do that, you need to have a qualified digital marketing expert in your ranks. We at Imarticus create digital marketing experts who can help your business grow. We provide some of the best online digital marketing certification courses. Contact us via chat support or message, or drive into our training centre in Mumbai, Chennai, Bengaluru, Delhi, Thane, Ahmedabad, Pune, and Gurgaon.

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