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The basics of SEO: Should you choose an online course?

Posted on by Imarticus Learning

Are you looking for a Career In Digital Marketing How much would it mean to be able to state that you single-handedly raised your website’s traffic? If you haven’t already, you should familiarise yourself with SEO fundamentals. As important as search engine optimisation is to the success of a website, there’s no reason to pay someone else to handle it when you can learn to do it yourself.

Take some time to educate yourself about SEO by taking some classes. You can find many Digital Marketing Certification Courses that will be helpful and equip you to enhance your website.

Why Should I Enrol in an Online SEO Training Program?

Taking SEO classes is an excellent idea for so many reasons. The most important reason is that you may control your site’s search engine optimisation on your own. Learn the best practices for increasing your site’s visibility and converting visitors into paying customers. You can save money by teaching yourself how to accomplish this. You can save money on SEO service providers by learning to do it yourself.

You’ll need to put in significant effort to succeed in SEO training. But in the end, they prove to be worthwhile. If you take the time to learn about SEO, you can turn it into something you and your website enjoy.

corporate training programs

But how can you pick the best online SEO training? To find out, you’ll have to do some digging. First, let’s examine the factors that should guide your selection of SEO courses, and then we’ll discuss the benefits you may expect from enrolling in them.

Factors to Consider When Choosing an Online SEO Training

There are many online SEO training options available online. Knowing which classes will benefit you the most is quite tricky in this manner. As an alternative, you should look for specific details in your investigation. What to keep an eye out for is listed below.

Presented by a Qualified Instructor

You should pay special attention to the SEO course instructors. After all, the ideal instructor has a wealth of experience and a deep understanding of the subject. The founder and CEO of many award-winning SEO firms teach some excellent SEO classes. You can enrol in one of these classes if you want to learn more about search engine optimisation (SEO). SEO firms have the expertise to help their clients; thus, they are worth listening to. The proprietor teaches the classes, so you know you’re learning from an expert who has found SEO success.

Include Real-World Illustrations

Search engine optimisation (SEO) is something anyone can learn about by picking up a book. The internet makes this practically costless. You can quickly educate yourself with the abundance of available reading materials. But what you need are examples from the actual world. You must be able to apply your knowledge and understand its practical applications. The best way to learn about search engine optimisation (SEO) is to see it in action. Consequently, it would be best if you opted for an SEO school that provides numerous case studies and examples to help you better understand the material. Your education will benefit greatly from this.

The freedom to study at your leisure

To this end, it is crucial to keep in mind that there is no single optimal method of instruction. A few people are quick studies, while others need to go over the fundamentals numerous times before they feel comfortable moving on. The question then becomes, “How do you learn?” Make sure the offline or online SEO training you enrol in lets you set your own pace of study. Learning is something that should not be hurried or dull. After all, the best way to learn and grow is via play. Typically, you can go at your own pace when taking a course online.

A valid and legitimate Digital Certificate

Picking an SEO course solely because it offers a digital completion certificate is unnecessary. However, this may be an outstanding accomplishment deserving of praise. You can display it as decor in your workplace or use it as supporting evidence during your work—many online schools of renown offer Digital Marketing Certification Courses to students who demonstrate mastery of course material.

When it comes to the internet, SEO is the Bible. You need to know how to use SEO strategies to boost your website’s performance. Sign up for our online digital marketing course and get a chance to learn directly from IIT experts. The course is made to assist you in developing critical digital marketing skills like SEO, paid marketing, organic marketing, marketing analytics, and more. You will learn from this training how crucial data science is to marketing analytics.

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Becoming a leader with an IIM: CFO training online

Posted on by Imarticus Learning

Are you looking for a course to thrive as a Chief Financial Officer (CFO)? Then, IIM’s Chief Financial Officer Course may be your best bet. Here, we discuss everything about the program, modules and eligibility criteria. We also dive into the benefits of this CFO Training Online.

Introduction

A CFO is responsible for checking the company’s funds. That’s why a CFO should be an effective leader and financial counsellor. They also need to put many feathers on their hat. For example, they must work as risk managers, strategists, and planners. Corporate treasurers collaborate with the company’s CEO and top executives for various purposes. One of them is to develop long-term strategic plans. CFO determines the course of action finance-wise to survive and thrive in the competitive global economy.

The position of a CFO is highly renowned but difficult to get. A common question among aspirants is how to carry out the obligations that come with the position successfully. So, you may consider getting CFO Executive Training to better yourself.

Course Overview

online learning

The Chief Financial Officer Course at the IIM prepares current and future financial leaders. It helps you navigate long-standing duties and emerging expectations successfully. This includes resolving workplace difficulties by participating in the CFO Program. In the CFO Executive Training, learn the ins and outs of strategic planning and operational management.

In the long term, this will help your business succeed. After all, financial structuring, investor relations management, etc., lead to value creation.

The Chief Financial Officers course also includes a module on effective communication. In addition, you learn how to maintain a better measuring system with effective variables.

Course Objectives

This course aims to help you with the necessary knowledge and tools that you need as a CFO. The courses are updated to modern-industry requirements. This training helps you evaluate business goals. You learn how to make informed strategic financial decisions. As a CFO, you also act as a strategic partner.

With the completion of the CFO Training Online you learn the importance of strategic financial planning for growth. You can then confidently implement a financial strategy. This is one way to contribute to the company’s overarching objectives.

This curriculum builds opportunities for hands-on training in scenarios and activities and learning new knowledge from your peers.

Finally, this program will teach you how to transform digital finance so that you can gain insight, increase productivity, recognise trends, maximise business value by knowing and influencing key business drivers, reduce risk through adept navigation of capital markets, and ultimately take charge of financial and strategic decisions within your organisation.

Course Eligibility

A candidate must fulfil the eligibility criteria to receive CFO Executive Training:

An undergraduate or graduate average of at least 50% is required.

Experience in the workforce, at a minimum, of 10 years

What knowledge will you gain?

This course will give you the skills and knowledge you need to perform better in your CFO role. You’ll learn team management, culture construction, employee growth, and strategic leadership.

Once you’ve completed the Chief Financial Officers course, you’ll have a solid grasp on:

· Practicing strategic thought outside of the typical academic contexts of accounting, finance, and similar disciplines

· You can improve your decision-making skills by analyzing information from different parts of the business.

· Helping the company’s top brass (board of directors, CEO, etc.) plot a course that will allow it to thrive in the long run.

· Developing better leadership skills to facilitate interaction with employees in departments other than finance.

Course Deliverables

· Managing one’s finances with an eye on increasing wealth.

· Establishing a firm financial foundation for operations and adopting innovative business concepts.

· Taking charge of companies as they expand and go global.

· finance in the digital age needs to be transformed so that we can learn more and be more productive.

· Increasing profits by modifying critical business variables.

· Reducing exposure by way of sharp handling of the financial markets.

· Acquire knowledge and understanding of fundamental CFO-related ideas and insights.

Course Benefits

The skills of management, financial planning, strategising, and risk assessment can all be honed in the Chief Financial Officer course. Become a better leader and advisor by developing your skills in these areas. The best way to increase organisational value and decrease potential losses is to create a more robust business strategy that better manages risk and uncertainty.

Use the available tools to find and promote viable avenues for revenue expansion. Taking the CFO course can help you become a more capable corporate leader.

Conclusion

Are you soon going to be promoted as CFO? Or are you looking to apply for the position of CFO? Then, it time to get certified as a CFO by taking the Chief Financial Officer Course or CFO Executive Training. Imarticus Learning offers IIM CFO courses which you can access worldwide.

Want to know more?

Contact us through chat support, or drive to our training centres in Mumbai, Thane, Pune, Chennai, Bengaluru, Delhi, Gurgaon, or Ahmedabad.

How to Find the Right Digital Marketing Course

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Introduction to Digital Marketing

To sell a product, we need to grab potential customers’ attention. In this digital age, banners, ads, and hoardings are not enough. So, what is the solution to boost sales?

Digital Marketing is a powerful tool to reach a specific target audience quickly. Companies have started using this tool to generate leads via digital platforms to boost their sales. Thus, organisations look for professionals who are adept in digital marketing. Therefore, a digital marketing course has many benefits. It also includes better job opportunities.

Why should I do Digital Marketing Course?

It is the online marketing of any company’s products and services. We see a lot of tempting ads popping up on our social media platforms. It is one of the fastest and most effective ways of marketing. Statistics by Google indicate that the online e-commerce market in India could reach $100 billion in five years. There is a substantial growth prospect in digital sales. This is because digital marketing exposes businesses to a bigger audience.

Additionally, digital media is expected to grow at a CAGR of 22.47% by 2022. McKinsey Global Institute (MGI) suggests that 60-65 million new jobs will be created by 2025 due to the digital economy. All these have opened doors for those who want to pursue a career in Digital Marketing.

What is there in Digital Marketing Course?

Different strategies such as SEO, PPC, content marketing, SMM, and email marketing enable companies to reach ideal customers. It improves brand visibility and credibility. Apart from these strategies, there are steps such as creating websites, generating leads, creating brand awareness, etc. Also, one needs to ensure that organisations rank well in their website searches. A digital marketing course teaches you the tools, strategies and components needed in your job. The better your skills, the more chances you have of growing in this industry. The course teaches everything from SEO and PPC to Media Buying and Planning.

Digital marketing skills are essential for anyone involved in an online business. You can opt to sign up for a course on Digital Marketing. Such a course also gives you quality insights into the industry. If a reputed organisation offers it, that will benefit you a lot.

Digital Marketing Certification Course

Which is the right digital marketing course?

The eligibility criteria vary depending on the type of course you choose. Generally, to sign up for an online course offered by Indian institutions and universities, applicants need to be a graduate. Premier institutes usually provide full-time courses. But it is not feasible for working aspirants who want to learn the fundamentals of digital marketing, social media, affiliate marketing, and SEO.

We usually hear that we can develop digital marketing skills by taking online self-paced courses and watching free-to-use videos. But learning with a disciplined schedule and guidance, you can get lost while losing time. Therefore, look for online digital marketing courses. Look for packages which offer you benefits like

  • Learning from a premier institute;

  • Online and available over the weekends to support working professionals;

  • Experienced faculty and industry expert mentorship;

  • Learning job-relevant skills;

  • Extensive career support;

  • University-recognised certificate.

Imarticus Learning offers you an Advanced Certification in Digital Marketing and MarTech. Do you know the faculty of IIT Roorkee designed it?

What will I get in this course?

Qualified professionals familiar with digital marketing are constantly needed in the market. They need to know about technological advances, learn and adapt in this dynamic field. For digital marketing aspirants who want to know the digital marketing fundamentals, affiliate marketing, SEO, and social media, we created this up-to-date digital marketing and MarTech course with IIT Roorkee.

IIT faculty members and industry leaders have designed this 4.5-month digital marketing and MarTech program. It helps you understand how the modern digital marketing industry works. This also includes various tools that you need to use in the industry.

The course includes case studies to give insights into renowned brands’ marketing strategies. In addition, you get masterclasses from industry experts. This gives a better understanding of their decision-making process and impactful marketing strategies.

You get an Advanced Certification in Digital Marketing and MarTech certificate co-branded by IIT Roorkee. This will add considerable value to your professional credentials.

Contact us through chat support. Or visit our training centres in Mumbai, Thane, Pune, Chennai, Bengaluru, Delhi, Gurgaon, or Ahmedabad.

10 Things You Need To Know About Financial Statement Preparation

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10 Things You Need To Know About Financial Statement Preparation

Preparing a financial statement is not an easy feat and is often made more complex by the constant change in financial reporting and accounting rules. There are specific standards and formats in which you must report financial information. This blog will explain what you need to know about financial statement preparation.

Income Statement

The income statement reveals how much revenue the company has earned during a specific period. 

  • Sales. This includes any sales tax and other fees associated with these transactions and any discounts offered to customers who buy in bulk or pay before receiving their order.
  • Cost of goods sold (COGS). The amount you spent on the materials needed to create those products or services sold during the reporting period (i.e., if you’re making sweaters, this would include what it costs for wool, needles, thread, etc.). 

Balance Sheet

The balance sheet is one of the leading financial statements. It is a snapshot of assets, liabilities, and equity at a specific time. 

  • Cash Flow Statement

The cash flow statement is the most important financial report a company produces. 

  • Statement Of Retained Earnings

It is a financial statement that reports the earnings that have been accumulated and not distributed to shareholders. 

Capital Expenditure and Depreciation

Capital expenditure is an investment in your business, such as expanding the office space or purchasing new equipment. Depreciation is a non-cash expense that all companies experience. Still, for tax purposes, you can only deduct depreciation from your income if you use the item for your business—you cannot deduct it from capital expenditure.

The critical difference between these two items is that capital expenditure is a cash outflow (you are spending money). At the same time, depreciation is a non-cash outflow (you are not spending money).

Accounts Payable and Prepaid Expenses

Accounts payable and prepaid expenses are on the balance sheet as current liabilities. Your company pays accounts payable (or bills) to its suppliers for supplies, inventory, or services provided by the supplier to your company. Pre-paid expenses represent prepayments made on a fixed asset purchase that you can use over time instead of paying cash (e.g., rent).

Non-Current Assets and Liabilities

Non-current assets are two types of assets and liabilities:

  • Assets – Assets are resources or things owned by a business. They can be sold or used in a business operation, but they don’t have an expected life within 12 months.
  • Liabilities – Liabilities are obligations incurred by a company during its operations. They generally come in two forms: long-term debts (debts with maturities over 12 months) or loans payable on demand (short-term debts).

Discover the Financial Modelling Certification with Imarticus Learning

Financial analysts are in huge demand, and this course will assist students in securing their first job as one. These financial analysis courses cover everything from valuation procedures to modelling strategies, allowing students to grasp critical skills like teamwork while also quickly developing expertise.

Course Benefits for Learners:

  • A financial analysis course is an extraordinary approach for students to get real-world experience and abilities straight after graduation.
  • Students will learn various valuable skills to help them find jobs in the financial industry.
  • Students may impress employers and exhibit their abilities by taking chartered financial analyst courses accredited by India’s leading academic institutions.

Contact us through chat support, or drive to our training centers in Mumbai, Thane, Pune, Chennai, Bengaluru, Delhi, and Gurgaon. 

A Career in Robotics after Postgraduate Diploma in Artificial Intelligence

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A Career in Robotics after Postgraduate Diploma in Artificial Intelligence

Robotics is one of the emerging fields due to its demand in various segments, be it healthcare, agriculture or manufacturing; this technology is helping businesses to make giant strides forward. What is the most unassuming aspect of robotics? It is a multi-disciplinary trait that would help you to reach the zenith in the field of technology. It has a vast expanse of applications due to its versatility.

So, if you also aspire to have a career in robotics, then read on to learn more about the field and what you need to know to succeed.

A PGDM in artificial intelligence is highly beneficial for a career in Robotics. It helps you to take the next step in your career. Know the benefits.

What are the duties of a robotics engineer?

A robotics engineer has to handle a lot of crucial responsibilities while being employed in an organisation, such as: 

  • Designs and develops robotic prototypes

A robotics engineer’s obvious responsibility is to make a working model of the product. This prototype will be extremely close to the finished product, and it will also give the stakeholders and buyers an idea of what the final product will look like. For that, the robotics engineer will design the system architecture and the circuitry and program it accordingly. The external and internal designs of the hardware and the software architecture and the implementation shall also be updated as per the final product.     

  • Construction and configuration of the robot

After the prototype has been built and approved by the senior team and the investors and stakeholders then this prototype is sent to the manufacturing team, where the construction of the parts of the robot is completed. The robotics engineer is a part of the team who checks whether everything is in order as per the design of the prototype. Robotics engineers are, therefore, responsible in this phase, where they also look after the supervision and approval of the ready-to-launch products.  

  • Tests and debugs the robotic systems of robots and robotic systems

Before these final products are launched in the market, testing is done to check whether everything is in order. It is also assessed whether the hardware and software show any abnormal behaviour. If there are errors, then they are rectified at this stage. The software also undergoes an extensive debugging process where the code’s flaws are removed. 

  • Instals, operates, calibrates and maintains robots

In this phase, a robotic engineer ensures that the machine operates safely and dependably. They install the necessary components of the robot and then calibrate it accordingly. Everything is done carefully and precisely to the dot. The robotics engineer checks all the operations and debugging and implements the modifications that have been carried out and performed on the machine. If the product is manufactured, then after-sales service is also provided.  

Top 5 jobs in robotics

The field of robotics has many lucrative job roles. Some of the top roles from the salary aspect are as follows:

  1. Robotics engineer

This job responsibility is related to the creation of robots and robotic systems, and they could also be responsible for assembling the robotics systems. The salary of a robotics engineer is in the range of ₹3 Lakhs to ₹20 Lakhs annually. 

  1. Robotics technician

These are those people who have to handle the responsibility of installing the robot for the customer and repairing it if it has any flaws in it. The salary of a robotics technician is between ₹1.8 Lakhs to ₹7.4 Lakhs range. 

  1. Robotics operator 

This is a person who oversees robotics operations. Since the robots are in the development stage, you need a human to supervise them, and the Robotics Operator takes care of this responsibility. The salary range for this role is in the region of ₹3.5 Lakhs.

  1. Robotics software developer

Basically, this is the person who develops the brains of the robot. The software developer is trained in AI and ML, and the salary of a Robotics Software Developer is upwards of ₹5 Lakhs.

  1. Robotics sales manager

These are engineers who deal in the sales of Robotic products. They are skilled in making technical merchandise adjustments and communicating with the client. Their salary is more than  ₹4 Lakhs. 

How can a PGDM in artificial intelligence be an advantage?

A PGDM in artificial intelligence can work wonders for your career. You can learn about AI, business and management together in one program. You get the right balance of technical and commercial knowledge at the same time in the same course. This gives you an advantage over the rest of the competition. You have high prospects of getting employed. This course also has a global scope, so you can apply for an overseas job. You also have two options for transition in your career. You can go towards the tech side, or you could also head towards management. So, this course has a lot of benefits.   

To sum up, the career prospects in the field of robotics are increasing and will continue to do so in the coming years. Hopefully, this write-up has shed some light on the significance of a PGDM in artificial intelligence. But where should you choose to study? At Imarticus Learning, you get offered one of the best PG certificates in AI and ML, giving your career the support it needs to bag the next big opportunity.

Is an engineering background essential to becoming a data scientist?

Posted on by Imarticus Learning

Data science is one of the most popular career options at present. It is one of the rare fields that offer a combination of both exciting and challenging job profiles. What is best about data science is that it does not restrict. Whether you’re from a science, commerce, or arts background, if you’re good at programming and statistics, you can become a data scientist.

Now coming to the big question, is an engineering background essential for becoming a data scientist? The answer is no, it is not at all necessary to have an engineering background if you want to be a data scientist. 

Although being from a technical background gives a lot of edges, this job profile doesn’t necessarily ask for a degree from a particular stream, be it engineering or some other. Instead, data science recruiters always look for candidates which have strong problem-solving and analytical skills along with a good knowledge of programming languages such as R, Python, Java, AWS, etc. 

How to Become a Data Scientist Without Engineering? 

If you’re not from an engineering background and want to pursue a career in data science, then it is definitely possible to do so. The job of a data scientist doesn’t discriminate on the basis of educational background and degrees that one has. In fact, an engineering degree is of no relevance in the field of data science unless it is computer science. 

Below are some tips that will help you set your foot in the data science industry and build a successful data scientist career:

Have a Basic Understanding 

The very thing you should do is have a basic knowledge of what exactly is data science, what skills it requires, and what job profiles it offers. Here are some common streams in data science:

  • Business Analyst 
  • Data Analyst 
  • Data Engineering 
  • MIS Reporting Executive 

A good idea is to learn about all the job roles and profiles in this sector and then try to figure out what roles you’re interested in. It is recommended to have a clear mindset of the industry or business sector that you want to work with, especially when you don’t belong to a technical background. 

Learn Programming Languages and Mathematics 

When you finally decide to switch your career path, then the first skills you need to acquire to become a data scientist include programming languages and mathematics. 

If you haven’t done engineering, then learning mathematics and programming languages can sound a bit tough at first, but always remember that nothing is too difficult to learn. You can easily gain these skills with practice and the right guidance. 

Programming languages such as Python, SQL, R, etc. are the prerequisites in data science. And believe it or not, these languages are much more comfortable and easier to learn than other languages like Java, C, and C++.

However, remember that learning only the programming languages is not enough. You also have to brush up on your mathematics and learn statistics very thoroughly. 

Take Data Scientist Course 

If you don’t know where to get started, then the best option is to take the right data scientist course. The best course from a reputed institute can help you learn data science online in the most effective and convenient way. 

Practice with Real-world Projects 

Once you’ve enough knowledge of mathematics and programming, you need to start practicing with real-world projects to enhance your practical knowledge. Always remember, data science doesn’t require any bookish knowledge, it requires the candidates to be exceptional at problem-solving, instead. 

Working on real projects not only helps you gain more expertise but also helps you build a strong portfolio to get a good job. 

Be a Part of the Data Science Community

Always keep looking for conferences, events, and summits related to data science. By attending these events, you get a great chance to network along with an opportunity to learn more about the field. Not just offline, you can join such events online as well. Furthermore, for networking, a good idea is to stay active on platforms like LinkedIn. 

Finally, Prepare to Face the Interviews

Once you’ve understood data science, acquired the right skills, and taken the right course, you can start applying for data science jobs and prepare for the interviews. Build your resume, write cover letters, and start contacting the network you’ve built by highlighting the projects you’ve worked upon. 

Conclusion

Is an engineering degree necessary for becoming a data scientist? The short answer is, NO! 

Anyone from any field, be it science, commerce, or arts can become a data scientist. More than the educational background and degree, data science recruiters look for the right skills such as programming and mathematics. By gaining great proficiency in these skills, you can definitely build a successful data scientist career. We hope the information provided in this article helps you in taking the right direction! 

Are You Preparing Financial Statements for Your Business? Read on

Posted on by Imarticus Learning

Are You Preparing Financial Statements for Your Business? Read on

Financial statements are a vital part of any business. They tell you how your business is doing financially and can help you make decisions about your company’s future. Now is the ideal time to begin preparing financial statements for your company!

This blog post will discuss financial statements and their importance to businesses. We will also give you a few tips on preparing them correctly.

Why are financial statements crucial for businesses?

Financial statements are a vital part of any business, large or small. They provide insight into a business’s financial health and can be used to make significant decisions about where to allocate resources.

There are three types of financial statements: 

  • The balance sheet
  • The income statement 
  • The cash flow statement

Each one provides different information about a company’s financial position.

  • The balance sheet shows a business’s assets, liabilities, and equity. This information can help you assess a company’s financial stability and ability to repay debts.
  • The income statement shows a business’s revenue and expenses over a period of time. This information can determine the profitability and cash flow of a company.
  • The cash flow statement displays cash inflows and outflows over a period of time. This information can help assess a company’s liquidity and how well it can meet its financial obligations.

Financial statements are important because they provide a snapshot of a company’s financial health. You can use this information to make decisions about where to allocate resources.

Financial statement preparation can give you a comprehensive view of a company’s financial position and help you make informed decisions about its future.

Tips on creating accurate and informative financial statements for your business

As a business owner, you are responsible for ensuring that your financial statements are accurate and informative. Financial statements provide valuable information about your company’s financial health and performance. 

Some tips to help you prepare accurate and informative financial statements:

  • Make A Sales Forecast: A sales forecast estimates future sales. It is essential to have a sales forecast because it helps you plan for your business’s financial needs. With a sales forecast, you may have enough money to meet your business’s financial obligations.
  • Know Your Budget: A budget is a plan that shows how you will use your company’s financial resources. It is crucial to have a budget because it helps you control your company’s spending. Without a budget, you may overspend and get into financial trouble.
  • Keep Accurate Records: Accurate records are essential for preparing accurate financial statements. Make sure you keep track of all income and expenses. This will help you identify trends and make informed decisions about your company’s finances.
  • Understand Financial Ratios: Financial ratios are a way to measure your company’s financial health. They can help you identify problems and track your progress over time.
  • Evaluate Your Assets and Liabilities: To calculate your company’s net worth, you must account for all money owed to you (accounts receivable), inventory, land, buildings, and equipment in the profit and loss statement. Furthermore, you have to estimate how much cash flow your business will have month-by-month.

Learn financial analysis course with Imarticus Learning

This finance course with placement will teach students about financial statement analysis, modeling methodologies, and valuation procedures. It will help them to learn practical information and develop essential skills.

Course Benefits For Learners:

  • Additionally, learners will gain essential abilities to aid their employees in the financial industry.
  • Once you have mastered financial modeling, you can demonstrate your abilities to potential employers.
  • Through online financial analysis training, learners can acquire the knowledge and abilities required to become financial analysts.

Visit our training centers in Mumbai, Thane, Pune, Chennai, Bengaluru, Delhi, Gurgaon, or Ahmedabad, or get in touch via a chat support system.

Is fintech the key to your next successful career move?

Posted on by Imarticus Learning

Fintech or financial technology can be defined as technology that aims to automate and improve the delivery and usage of financial services. Mostly, fintech is used to help business owners, consumers and companies manage their financial processes more efficiently by using specific applications and software that are widely used on smartphones and computers. 

Initially, the term fintech was used for the technology appointed at the back-end systems of financial institutions. However, since then, there has been a sudden shift towards more consumer-based services. Thus, we now have a more consumer-based definition. Imarticus’ fintech program can help you apply your skills in not only the financial sector but also industries such as retail banking, education, investment management and nonprofit organisations.  

What is fintech and how is it used?

Broadly speaking, the term “fintech” is applicable to any kind of innovation in the ways people have business transactions, starting from the double-entry bookkeeping system to digital money. Because of the smartphone and internet revolutions, the fintech industry has grown immensely. 

Fintech describes a number of financial activities like taking a loan using a smartphone, money transfers, managing investments, etc., without the help of a person. Fintech was originally referred to as the usage of computer technology which was applied to trading firms or banks, and now, it is described as a huge variety of technological involvements in commercial and personal finance.

Postgraduate Program In Machine Learning And Artificial Intelligence

The most funded and spoken-about fintech startups have some common characteristics. They are designed in such a way that they can be a threat to take over the traditional service providers by serving the deprived section of the population or providing better services. Here are some fintech examples of how it is used:

  • Cryptocurrency and blockchain

Cryptocurrency is an exchange medium and it is used as a measuring unit. It has little value but is used as a measuring unit to value other assets. Blockchain is an immutable shared ledger that is responsible for tracking assets and recording transactions. Also, it is used to reduce fraud.

  • Mobile payments

Mobile payment is a payment that is made through an electronic portable device like a cell phone or a tablet. Usually, payment services require the user to open a bank account and/or have a payment instrument which is linked to the concerned bank account in order to pay merchants online. 

  • Crowdfunding

The usage of capital in small amounts from many people to support a new business idea financially is known as crowdfunding. It uses the easily accessible vast networks of different people through the use of social media and other websites which brings entrepreneurs and investors together. Crowdfunding creates opportunities for many entrepreneurs to gather a large amount of money from anyone who has the amount and is willing to invest.

  • Stock trading

Stock trading traditionally refers to any kind of selling or buying of stocks, but, colloquially it means a short-term investment that is made by active investors. Actually, stock trading is quite a risky and difficult enterprise, but with good knowledge, one can lower the risks and work. The selling and buying of shares of companies result in daily changes in their prices. 

  • Fintech savings and investment

In recent years, there has been an explosion because of fintech in the domain of saving and investing apps. Many companies have broken down the investment barriers. Every app is surely different in its approach, but all of them use a set of automated small-amount investing and saving methods.

  • Fintech lending

The usage of financial technology that helps lenders make more informed and faster decisions is known as fintech lending. This includes the usage of different sources of data that helps to measure the risk in lending and connecting different digital platforms that improve the data by sharing speed.

What is the future of fintech?

The streamlined offerings combined with technology are what enable fintech companies to work more efficiently and help in cutting down the costs that are associated with transactions. Fintech innovations have really influenced traditional banking, trading, financial advice and many other aspects predominantly. For these reasons, traditional banks are now paying attention and they have heavily invested in becoming like companies which disrupt them. 

New technologies, for example, artificial intelligence (AI), machine learning (ML) and data-driven marketing take up the habit or the guesswork of financial decisions. Learning apps not just learn the users’ habits but also engages users through learning games. Fintech is also an adapter of customer service technology using AI interfaces and chatbots to assist customers. 

Conclusion

For becoming a master in fintech, there are many financial technology courses that one should surely check out. Imarticus offers one of the best fintech courses in India. This course will definitely open a lot of doors with great opportunities in this sector. So, gear yourselves up to get enrolled in this fintech course.

Cyber Security Training Program: 10-Point Guide to Succeeding in Your Cyber Security Career

Posted on by Imarticus Learning

A cyber security career in today’s rapidly growing technological world can be a great choice for you. If we look into the deep end of cyber security, then it is something that gives you an assurance which we call ‘security’. If some mishap happens in the technological department, then cyber security is something which will help you to get out of it. A PG in cyber security will help you learn all the insights that you should acquire as a specialist in this domain.

Read along to know all about the essential features that you must search for when choosing to register for a cyber security training programme.

10 essential features in a cyber security programme

The following are the 10 essential features that you must look for while enrolling for a cyber security training with placement:

Knowledge of external threats coverage

A good cyber security training programme will let you know how to detect external threats to an organisation’s data and information. Most of the cyber incidents and attacks come from external sources. External attacks such as phishing, denial of service attacks and other malicious bugs and viruses can be prevented only if you know how to deal with them.

Learn to build a defence against internal threats

Although rare, internal attacks can also take place in an organisation. Some companies are very prone to internal attacks such as employee mistakes, wrong configurations, bad decisions and choices, etc. In that case, a good cyber security programme will help you overcome these situations.

Learn regular security compliance

Every company is very much concerned about its information and data security. It is very natural for organisations to have their unique set of practices, compliance, choices and standards. As a competent cyber security professional, you must adhere to the laws and regulatory framework that a particular company has set for itself. This will help you to maintain regular security compliance in the organisation.

Knowledge of cloud-based security services

Most organisations are shifting to cloud services in recent times. It is mostly used for back-end services and development. The wide range of cloud tools and techniques helps organisations to perform the activities of threat analysis and intelligence. Choose a cyber security training and placement programme that enlightens you with the knowledge of cloud services.

Equipped with the knowledge of threat detection

To keep your information and data safe and secure, you must be able to identify the threats that may attack your system and the sensitive information it contains. A good cyber security course will help you to learn how you can detect threats at an early age so that it becomes easier for you to deal with them.

Contains the knowledge of threat prevention and response

Only identifying threats is not enough. It is very important to protect a company’s sensitive data. To do that you have to know about preventing the threat. Even if your organisation’s system is facing cyber attacks, as a cyber security professional you have to deal with it and take a major response regarding this.

Learn to make consolidated solutions

Cyber security solutions should be in a way that will provide solutions to solve the problem of the entire security system. For this, you must take consolidated solutions that are focused on the security of the organisation’s system rather than only solving a particular problem.

Learn the use of anti-virus software

Solving a particular problem is not the only solution when you are in charge of the Antarctica system of an organisation. You need to protect the security system from constant threats. A good cyber security programme will make you learn how and where to use anti-virus software and malware protection devices. The use of these technologies has become a part of the organisation process and must be carried out effectively by a cyber security professional.

Learn proper security analytics

Just like every other industry, the security industry also took a step forward in analysing and dealing with possible threats. Certain threats are logical and calculated which you can predict. But, there are also unpredictable threats that an organisation faces and that’s when you need a cyber security professional to act on it as soon as possible. Learn proper security threat analysis with a good cyber security course.

Equipped with the knowledge of artificial intelligence

Artificial intelligence is an inseparable part of every industry nowadays. It is no wonder that the security department of a company works in coordination with artificial intelligence for proper functioning. Go for a cyber security course that imbibes the knowledge of proper utilisation of artificial intelligence in you.

Conclusion

There is a lot of cyber security training and placement courses out there but the one by Imarticus will give you exclusive benefits with exclusive learnings. So, if you are looking for a PG in cyber security, then the post graduate programme in cyber security by Imarticus should be your top pick. It will help you gain in-depth learning about cyber security and will boost your career.

Content marketing is not the same anymore: 2023 edition

Posted on by Imarticus Learning

The digital landscape has changed drastically in the past decade, perhaps more so than in any other industry. Content marketing is no exception to this trend – today, marketers get tasked with staying at the latest strategies, technologies, and shifts in consumer behavior if they hope to succeed. 

The complexity of modern content marketing means that one must devise a much deeper strategy than what was needed just a few years ago – gone are the days when you could rest on your laurels after putting out some well-crafted content. 

If you’re still relying on outdated tactics or only brushing off residual knowledge from 2018-era training sessions, it’s time to start looking more closely at trends shaping up for 2023. 

In this blog post, we’ll explore how content marketing is changing this year and offer tips for making sure you stay ahead of the curve in 2023 and beyond!

What is content marketing?

Content marketing is creating and sharing valuable, relevant, and consistent content that helps establish your brand in the minds of your customers. It’s about creating content for your website, blog, social media channels, emails, and more. 

There are many benefits to doing content marketing, including:

  • Targeted reach

    You can reach your target audience with high-quality content they want to read by publishing useful, educational content that is relevant to them.

  • Improved customer retention

    By being proactive about keeping customers engaged with valuable content regularly, you will be able to keep them coming back for more! This will improve customer satisfaction and loyalty, leading to more sales opportunities.

  • Increased conversion rates

    By creating engaging videos, infographics, or high-quality content that resonates with your audience, you can help them make a decision faster than ever! 

 How did Content Marketing change in the Last Decade? 

Content marketing has been around for years, and it’s only become more important as technology evolves. As we enter 2023, content marketing looks different than it did ten years ago. 

Let’s look at how content marketing has changed and what we can expect from the industry moving forward. 

 

  • Voice-Activated Apps and Assistants 

 

There’s been a huge rise in voice-activated apps and assistants over the last decade. This means that content marketers need to consider how their content will appear when accessed by these devices. Voice search optimization is critical for companies who want to stay competitive in this new space, as users are more likely to use voice-activated devices to search for products or services over typing into a web browser. 

 

  • The Rise of Video Content  

 

Video content has also become increasingly popular recently, with streaming services like YouTube and Netflix leading the way. Companies should pay close attention to this trend and incorporate video into their content marketing campaigns to stay relevant. Video is an effective way to engage with potential customers and create long-term relationships with existing ones.   

 

  • Social Media Influencers  

 

Due to their ability to quickly and easily reach sizable audiences, social media influencers have grown to be very significant in recent years. Companies should consider utilizing social media influencers as part of their content marketing strategy to boost engagement with potential customers. Influencers can promote your brand through sponsored posts on social media platforms providing you with additional exposure that could lead to increased sales or website visits. 

As we enter 2023, now is the perfect time for businesses of all sizes to start making changes to get ahead of the competition!

Explore Content marketing certification with Imarticus Learning

Explore the opportunities for a successful career through our digital marketing course with placement! This comprehensive program strongly focuses on honing your employability skills and culminates in an exciting capstone project. 

Course Benefits for Learners:

  • By examining client case studies, students will discover how big businesses use online digital marketing training to keep their competitive edge. 
  • Students can now access the most crucial content marketing certification program, which fully grasps concepts in digital marketing. 
  • Students can now participate in a closely monitored online project to learn SEO courses.

 Visit our training centers in Mumbai, Thane, Pune, Chennai, Bengaluru, Delhi, Gurgaon, or Ahmedabad, or get in touch via the chat support system.

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